Avsnitt
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On this episode, Paddy and Sam introduce the concept of ‘mapping your digital journey’ and the importance of Facebook and Google ads. You learn about the dos and don'ts of Facebook ads and hear about case studies of past and current clients of James Cook Media. While listening to examples of adverts, Sam will take you through the process that went into making the video, complete with explanations what things worked and what things didn’t.
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In this episode Sam takes you through how to write your hero’s journey. You will learn how to understand where your hero is on their journey and how, as a business owner or marketer, you fit into that journey. Sam will demonstrate how to apply the hero’s journey to a marketing construct in twelve steps.
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Saknas det avsnitt?
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In this episode you will learn about the historical sources of storytelling and why some stories die while some continue to live on though years. Learn why marketing tactics won’t help you take your business to a high level unless you tell a lasting and honest story to your audience.
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In this episode learn about creating avatar (persona) for you business. Find out how to identify features of your ideal customer and define how you can reach such people and be happy with them and your business.
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Sam Cook and Paddy Ney talk about their new project StoryMatters podcast series. The speakers intoduce the audience to the concept of the storytelling and share the their own stories that made them storytellers in the digital age.
