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Transforming Employees into Brand Ambassadors: Insights from Laura Smith on the Space Marketing Podcast
On the latest episode of the Space Marketing Podcast, host Izzy House welcomed Laura Smith, Marketing Manager at Benchmark Space Systems, for an engaging conversation on transforming coworkers into passionate brand ambassadors. This marks Laura’s second appearance on the podcast, following her previous discussion on crafting a 360-degree marketing strategy for trade shows.
The episode delves into strategies that empower employees at every level—from engineers to office staff—to represent their company effectively and enthusiastically. Laura highlights the importance of creating a consistent company narrative and ensuring employees are equipped to communicate it confidently, both internally and externally.
Space Marketing Podcast mentions:
Laura’s previous podcast - https://spacemarketingpodcast.com/episode/marketing-a-360-strategy
Crafting a Stellar Speaker Proposal
https://spacemarketingpodcast.com/episode/crafting-a-stellar-speaker-proposal
About Laura Smith
Marketing Manager
Benchmark Space Systems
https://www.benchmarkspacesystems.com/
Chapters
01:20 Meet Laura Smith, Marketing Manager for Benchmark Space Systems
05:50 Creating brand ambassadors
07:43 Understanding the mission
10:16 Training a culture of thought leadership
13:27 Multiplying the effort
14:42 The pre-event briefing and post-event discussions - Creating awareness of what do we do, why are we here, what are our goals, and what happened at the event.
20:19 New marketing training program - taking the stage
24:05 Creating a knowledge library and a training process
26:19 Public speaking benefits the company and the person
32:48 Knowledge library to aid speaking
35:55 Multiplying the marketing effort
38:55 Back up for context
39:33 Prioritizing now versus future
41:41 Lunch and Learn
44:36 Building processes
47:41 Project management in a marketer’s toolbox
50:47 Partners representation
51:58 Project management represents your brand
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://izzy.house/
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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On this episode of the Space Marketing Podcast, we dive into one of the most simple yet incredibly powerful marketing strategies that often gets overlooked—being nice. Izzy chats with her guest - Bradley Hope, U.S. Area Sales Manager for MSI-DFAT.
Kindness might not sound like a groundbreaking strategy, but in the world of marketing, it can be a game-changer. Being nice isn’t just about good manners—it’s about building trust, creating connections, and leaving a lasting impression that money simply can’t buy.
Chapters:
01:29 Meet Bradley Hope
04:48 About MSI DFAT - Acoustic Testing
10:46 Power of being nice
13:01 Tactics of being nice
15:46 Golden Rule to make a connection
19:30 Challenges of being nice
20:56 Ways to be nice that cost nothing
23:29 Future of the space industry
28:13 Emotional Intelligence
32:58 Final Thoughts
Book references:
Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet
Influence by Dr. Cialdini
MSI DFAT - Maryland Sound International - Direct Field Acoustic Testing
Orion images provided by MSI DFAT
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Saknas det avsnitt?
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In this episode of the Space Marketing Podcast, Izzy dives into the art of storytelling and exploring a unique approach that brings products to life in a whole new way using detailed model replicas with guests, David Chalkho - Founder and Dario Wainer - Architect and marketing for SkyScale in Argentina.
This strategy captivates audiences by helping them visualize, interact with, and connect emotionally to your product—giving them a compelling experience without the real thing being right in front of them.
Chapters:
2:53 Dario Wainer
3:53 David Chalkho
6:02 Skyscale - space models
08:52 NASA replicas telling the space stories
10:21 Bringing the concept to an investor using replicas
16:02 Different formats and levels of detail of SkyScale replicas
18:18 Promoting SkyScale
23:27 Final thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In this episode of the Space Marketing Podcast, host Izzy House dives into the power of education in space marketing. Featuring retired Brigadier General Damon Feltman (founder of OXR Consulting), Dave Thomas (Executive Director of Milo Space Science Institute at ASU), and Robert Aillon (founder of Leviathan Space Industries), the episode explores how they inspire the youth of Ecuador to dream big and reach for the stars! 🌟
Brig General (retired) Damon Feltman - Founder of OXR Consulting
David Thomas - Executive Director, Milo Space Science Institute at ASU Robert Aillon - Founder Leviathan Space Industries
Contact via LinkedIn
CHAPTERS:
01:32 Meet Damon, David, and Robert
05:11 Robert Aillon and the Ecuadorian education initiative
8:39 Brigadier General Damon Feltman goes to spread the word that space is for everyone
11:27 Media interviews
12:31 Dave Thomas - sharing the dream to space
16:43 Promoting the initiative and creating a space future
20:57 Milo Science Science Institute programs - Climate Action Academy where business applications using satellite imagery to monitor Earth and using Moon to Mars Architecture to inspire new ideas
23:31 “Why Ecuador should go to space” essay
25:11 Talking to the different departments about the space economy and it trajectory
26:00 Space Marketing Books clip
26:29 Next steps for the education programs
28:16 Milo Space Science Institute programs into other countries
29:12 Sharing space changes lives
30:45 Thunderbird painting - the story of mutual respect
33:41 Thunderbird School of Management - providing the tools to empower people and impact the space industry
41:55 Importance of education
48:24 A challenge
Links:
Thunderbird School of Management - https://thunderbird.asu.edu/
Milo Space Science Institute - https://miloinstitute.org/
Leviathan Space - https://www.linkedin.com/company/leviathan-space-industries-llc/
OXR Consulting
School mentioned:
Centro Ecuatoriano Norteamericano - CenEcuador.edu.ec
Unidad Educativa Bilingue Javier - uejavier.edu.ec
El Colegio Politécnico - copol.edu.ec
Academia Naval Almirante Illingworth - anai.edu.ec
Colegio Americano - colegioamericano.edu.ec
Universidad Hemisferios - uhemisferios.edu.ec
Inicio Universidad San Francisco de Quito - usfq.edu.ec
University of the Americas - udla.edu.ec
Escuela Superior Politecnica del Litoral - espol.edu.ec
Space Marketing Podcast - Artemis Accords signing - Ecuador Ambassador to the United States Ivonne Baki at https://spacemarketingpodcast.com/episode/space-marketing-podcast-ecuador-ambassador-to-the-united-states-ivonne-baki
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Join Izzy as she chats with Beth A. Dean-Pope, CEO of Opus Solaris and a pioneer for expanding the boundaries of what's possible in space and space marketing.
In this episode, we dive into the rise of non-traditional industries entering the space sector—from technology and fashion to automotive and telecommunications. We'll explore how these industries are not only driving innovation but also creating new opportunities for new marketing tools as non-space businesses of all sizes to participate jump into the space industry.
CHAPTERS:
01:13 Meet Beth Dean-Pope
06:30 Opus Solaris
08:18 Point of transition in space
08:47 Building benefits for the sciences with commercialization of space
10:34 You can’t change the world if no one knows you exist
11:27 Storytellers of Apollo
12:16 Edison Moment
13:58 Bringing non-space companies into space
17:11 Subscribe to the Space Marketing Podcast
17:48 The high net worth
18:48 Inspiration 4 and Polaris Dawn
21:31 What are the barriers for the non-traditional companies as they go into the space industry?
23:48 Non-space brands doing science in space
24:34 Companies big and small can do space projects and workforce development
25:39 Changing life on Earth and Agritech
26:53 Target and cotton
27:21 Comes back to storytelling
28:16 Providing marketing
31:23 Marketing to the public
33:32 Ultimate product placement and corporate involvement
36:25 The future of space
36:39 Orbital data centers
38:43 Multiple space stations for science and space tourism
39:39 Space debris
41:29 Spaceship Earth
44:59 Final thoughts
Links:
https://opussolaris.com/
Contact Beth on LinkedIn
Space for Kentucky - https://spaceforkentucky.com/
Loretta Whiteside - The New Right Stuff
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Izzy chats with Katie Gibas, Marketing Communications Manager for Moog about communicating the value of space. They explore how important it is to master the art of speaking, so you can amplify your company’s voice and effectively tell your company’s story in a way that resonates.
Chapters:
01:07 Communicating the value space
02:20 Meet Katie Gibas
06:33 About Moog
08:29 Anti-space messaging
10:24 Telling your story in front of the camera - working with your staff to prepare them for interviews
14:41 Getting over self-consciousness
16:11 Telling the story
18:22 Pool noodle rockets
19:46 Space is for everyone
20:17 Ad
22:38 Different perspectives
24:26 Get feedback
25:33 Video series “The faces of Artemis at Moog”
28:24 Current video project about avionics
28:59 Reaching the people outside the space industry bubble
30:30 Unique and powerful networks and audiences
31:35 Telling the company’s story with hands-on activities
32:49 Challenges working in the space industry - can’t talk about it
38:14 Volunteering builds powerful employees and powerful outreach strategies
43:04 Volunteers makes the company human
43:58 Future of space
45:07 Challenge - Tell us a story
Links:
https://spacemarketingpodcast.com/
https://www.moog.com/
https://www.youtube.com/mooginc
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Izzy chats with Krystal Azelton, Senior Director of Program Planning at Secure World Foundation. She is a passionate voice about getting the space message out into the public. Krystal works tirelessly as she is driven to ensure that space is secure, sustainable, and peaceful for future generations and our planet. She travels all around the world to spread the message of how important space is in our daily lives.
Krystal Azelton
Secure World Foundation
https://swfound.org/
Chapters:
01:15 Introducing Krystal Azelton, Senior Director of Program Planning at Secure World Foundation
02:30 Krystal’s journey to space
07:38 Becoming the megaphone for a cause
10:48 The message of value about space and the connection to the environment
14:46 Importance of communication and our audience
15:47 Importance of messaging for the future of space and its space sustainability
16:49 Messaging impacts innovation, budgets, policy, regulations, and the future workforce
20:02 Workforce - appealing to this generation who want to make an impact in the world
22:19 Inspiring our children - space relates to many industries
24:58 Space need everyone from accountants to marketing to scientists
27:03 Marketing is multifaceted
27:43 Space sustainability
33:15 Taking action
35:36 Outside of the bubble
37:59 Creating a healthy space industry
42:23 Final thoughts and a challenge
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, customer comms and sales enablement.
Duro helps disruptive hardware teams design and build products faster. It is no wonder that space is part of their playground.
CHAPTERS
01:08 Introducing Aphrodite Brimsmead from Duro
02:45 About Duro
04:10 From engineering to marketing
05:14 Customer experience
06:13 Starting up
07:26 Scrappy developing creative results
10:28 How has Duro grown?
11:11 Having a marketing person on staff
12:08 Working with an agency
14:06 Creating assets and finding the right audience
14:43 SmallSat
16:08 AD
17:16 Preparing your team for conferences
19:09 Other marketing challenges - AI, a lack of time, and oodles of smarts
20:26 Marketing tools in the toolbox
23:48 Why space
25:59 Duro case study - AstroForge
28:13 Final thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Space is on the verge of major changes within the next four years. Join Izzy as she chats with Kirsten Whittingham, the new President of Max Space about the disruption her company is leading in new space station inflatable modules providing affordable scalable modules for in-space habitation, manufacturing, research labs, space farms, tourism, sports, and entertainment.
https://getmaxspace.com/
CHAPTERS
01:13 Introduction of Kirsten Whittingham, President of Max Space
02:32 Building a cake and contracts
Kirstn’s journey to space via space camp
09:20 Max Space
13:21 Max Space Founders - Aaron Kemmer and Maxim de Jong
20:03 Manufacturing in space - What is the difference between manufacturing in space and manufacturing on Earth
21:15 Biomanufacturing of human organs and retinas
24:53 Cosmic Girls Foundation
30:44 Diversity in culture and background experience to bring different perspectives and different solutions
32:42 Space needs you - space needs all kinds of professions
Outreach of space
33:48 Marketing through thought leadership with conferences by speaking on panels and sponsoring, then building trust further with news releases, websites, and social media.
37:09 Importance of outreach
40:06 Marketing and outreach challenges
44:35 Websites and social media
45:08 Having a professional marketing from the beginning
47:53 Future outlook for space
50:11 Final thoughts of the day
Cosmic Girls Foundation - https://www.cosmicgirls.org/
Space Camp - https://www.rocketcenter.com/SpaceCamp
Embry-Riddle University - https://erau.edu/
Genesis 1 and 2
Bigelow Expandable Activity Module (BEAM) on the International Space Station
Made in Space
Small Sat 2024 - https://smallsat.org
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Getting your brand on stage at an event is a powerful marketing strategy. But how do you get selected to speak? Join Izzy to find out with guest Tina Leighty, Content Manager and Program Chair for SpaceCom.
They will talk about what an organizer looks at when selecting speakers and how to make your presentation proposal rise to the top of the submissions. Tina and Izzy will discuss crucial DOs and DON’Ts for aspiring panelists and keynote speakers, offering insights that can transform your approach to event speaking opportunities.
Commercial Space Week - January 27-31, 2025 in Orlando, FL
SpaceCom | 51st Space Congress - https://www.spacecomexpo.com
Space Mobility Conference - https://spacemobility.org
GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
Call for speaker presentations - DEADLINE: JULY 10, 2025
https://app.sessionboard.com/submit/spacecom-presents-commercial-space-week-2025/c76b41bf-87fd-4061-aa35-cd894ac6a3d6
Izzy’s TINA Talk - https://youtu.be/VO0g8dt1uSw?si=lBNKFZ7BuzigNWjD
CHAPTERS:
01:12 Introduction
02:16 Meet Tina Leighty from SpaceCom Content Manager and Space Congress Program Chair
03:52 Tracks at SpaceCom and Space Mobility Conference
05:23 Speaking at SpaceCom
07:38 Getting interesting speakers and keynotes
09:12 Selecting panelists and TINATalks
09:54 Benefits of Speaking
11:56 Speaking is about the audience, not about selling your company
13:48 Filling out the speaker presentation proposal
19:21 Things to avoid in your proposal
20:24 The rating system for approval (how your paper can move to the top)
22:37 The criteria
26:46 Advice for would-be presenters
29:54 Toastmasters
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients.
GUEST:
Laura Smith
Marketing Manager
Benchmark Space Systems
https://www.benchmarkspacesystems.com/
CHAPTERS:
01:20 Introduction to Laura Smith
02:38 Laura received a copy of Izzy’s Space Marketing book
03:51 Community of Marketers
04:41 Marketing equals storytelling
06:37 Spiritual side of space
08:47 Climate Crisis - we need space to see it in order to fix it
10:08 Do space responsibly and do it right
11:33 Laura’s marketing position at Benchmark Space Systems - green technology in propulsion
12:31 Optimizing the mission and providing mission services for a satellite’s full lifecycle
15:13 Creating a business around your audience and their needs
17:35 Trade shows and conferences as a 360 marketing strategy
18:42 Thinking about the long games, building trust, messaging, pre-event activities, news releases, speaking, live demos, and sponsoring
22:56 Creating a fun experience and developing a relationship with attendees
24:11 Training and preparing the staff for speaking and presentation
24:59 Post-event debriefing and developing the ROI for the event
25:42 Giving your team the tools to develop great relationships
28:15 Marketing Challenges - It is OK to say you do not know
29:32 Marketing Challenge for space - Creating visuals of in-orbit products and homogenization of the visuals across the space brands
31:17 Trust is everything
32:06 Marketing in space versus other industries
32:52 Encouraging new conversations
35:24 Space in the next 10-20 years - more problems solvers and more voices
37:58 Final Question
40:17 See Change Sessions bringing diverse thought conversation
#spacemarketing
#spacebusiness
#commercialspace
#marketing
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Join Izzy as she chats with Kimme Golash with Strategic Space Marketing! She is embarking on a new journey in her marketing journey and has developed a business to support space businesses and their marketing team.
A company can experience times of overload as they are approaching milestone moments. Kimmee’s company can come in to support the marketing team or act as a marketing partner in order to grow.
#spacemarketing #spacebusiness #commercialspace #marketing
CHAPTERS:
01:14 Introduction
02:17 Meet Kimmee
03:18 Passion for working with small space companies
04:37 Strategic Space Marketing
08:37 Marketing team of one
10:26 Creating marketing for an event
11:32 Social Media engagement
13:49 Social media algorithm
14:13 Marketing challenges
19:16 Market to your investors
21:21 Favorite marketing Strategy or tactic - Events
26:20 Developing a relationship where companies can benefit each other
28:36 The next 10 to 20 years
32:46 The importance of space for Everyone, not just people in the space industry
36:11 Final Thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia.
A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team.
Amanda Hudswell
Head of Marketing Communications and Public Affairs
Equatorial Launch Australia
https://ela.space
CHAPTERS:
01:17 Importance of a marketing plan
03:01 Eclipse
04:27 Meet Amanda Hudswell
07:54 About ELA
13:59 When to bring in a marketing professional
16:24 The Marketing Plan
19:17 Your audience and crafting a message that resonates
22:25 Strategies and tactics of a marketing plan
24:02 Constructing the plan and getting scrappy
22:37 Measuring and testing
30:24 Non-digital results
32:52 Telling the space story
36:47 Your audience is the hero, your company is the guide
39:53 Marketing challenges
41:59 Marketing successes
44:17 Algorithms - shooting at a moving target
46:34 Bad actors, trolls, and grumpy people
53:59 The future of space
58:57 Final Thoughts
MENTIONS:
GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
Building a BrandStory by Donald Miller
ITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML.
https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Join Izzy as she chats with Jeffrey Ugbah at Galaxy Digital about how to attract an investor for a space company.
Back a few months ago, a podcast listener reached out and asked for an episode that focused on what investors are looking for in a company and what are some marketing tips to attract them. Here it is!
Izzy chats with Jeffery Ugbah, Director at Galaxy Digital, a venture capital company. They talk about what investors look for in a space company.
ABOUT JEFFREY UGBAH
Jeffery Ugbah
Director at Galaxy Digital
galaxy.com
CHAPTERS:
01:15 Introduction to Jeffery Ugbah
03:48 Jeffrey's journey to space
08:54 Galaxy Digital
11:15 Why is the space industry interesting to investors?
14:15 How important is marketing and branding of a potential company to an investor?
19:00 What does a lack of branding say to investors?
21:05 Value of telling your story
22:48 The whole package
25:30 How does space differ from tech in expected growth?
28:57 Increase or decrease in first level Series A seed funding for space investments?
30:54 How do you find investors/investees?
35:37 Keeping your business a secret
38:12 Pitfalls that make companies undesirable to investors
42:12 How much percentage should a founder keep during a round?
43:43 Market fit
47:16 Bring in a marketing professional from the beginning of the development
48:42 Future of space
51:27 Final Thoughts
MENTIONS:
Evercore
Galaxy Digital
Bitcoin
Digital Assets
Computing
High performance Computing ASIC Miners
Gaming
Climate Tech
Frontier industries
Space tech
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It's called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional.
ABOUT SHANNON CLEMENT:
Shannon Clement
Fractional Chief Marketing Officer (CMO)
Engagement Marketing
https://engagementmarketing.ca
613-799-5207
[email protected]
Book a meeting: https://calendly.com/shannon-cmo/30min
Shannon helps organizations position themselves for growth, drawing on 20 + years of experience in creating digital marketing and product development strategies that have resulted in highly converting online assets and campaigns. The journey from Start-up to Scale-up can be difficult but it doesn't have to be painful.
As a Fractional Chief Marketing Officer & Marketing Agency Owner, Shannon has supported organizations and businesses in the growth stage looking for positioning help & support gaining further market traction. She also serves as a marketing consultant to Start-up Founders through various Accelerator and Incubator programs, guiding them to develop their marketing strategy.
CHAPTERS
01:24 Meet Shannon Clements from Engagement Marketing
03:22 Shannon’s journey to space
07:06 Shannon’s journey to marketing
09:18 Starting with Start-ups
10:08 Fractional Leadership
14:27 Reducing costs
15:51 Fractional Leadership is not for everyone
17:44 Start-ups
19:37 Women’s Aerospace Network
21:44 Women in leadership
24:47 Dominant Information Solutions Canada (DISC)
26:38 Fun bits of marketing - translating the message
29:59 Companies transitioning into the space industry
31:23 Understanding the audience and their language
32:29 Space industry in 10 to 20 years
36:31 Final thoughts
MENTIONS:
Beth Mund Casual Space Podcast
N2K T-minus Space Daily
Women’s Aerospace Network
Women’s Space Network Award voting deadline May 1
Dominant Information Solutions Canada (DISC) developing satellite cybersecurity telemetry hardware called eClypse.
CySat 2024
#Satellite #Cybersecurity #FractionalLeadership #Start-ups #Scale-ups #SpaceTech #spaceindustry #SpaceMarketing #commercialspace #spacebusiness
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
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Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller,
Graphics and images continue the brand’s story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and leave a lasting impression. In an era where consumer engagement is vital, understanding the importance of storytelling and graphic design is essential for brands looking to stand out in the ever-changing market.
Ed Fyfe
Senior Brand Designer
www.edfyfedesign.com
CHAPTERS:
01:19 The value of graphics and developing a story
03:15 Meet Ed
07:07 Creativity
07:42 Ed Fyfe Design
08:36 Change only when it ceases to be effective
09:35 Imagery develops a brand
11:40 Merchandising a brand
21:04 Repurposing materials
26:07 Ai in graphic design
26:42 Mailer
33:00 SaxaVord Spaceport and their podcast
38:31 The next 10-20 years
41:33 Space for Kentucky
45:56 Tide
48:27 Final Thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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In this episode of the Space Marketing Podcast, Izzy continues to chat with marketing professionals on the agency side. Today we will meet with Daniel Smith with AstroAgency from Edinburgh, Scotland, United Kingdom. The UK is becoming a leader in the space industry. While most countries look at establishing one spaceport, the UK is building seven!. They are serious about space And they are leading the way with eco-friendly facilities and launch methods.
Daniel Smith with AstroAgency is raising his voice to help the U.K and the world to tell their story of space.
#spacesustainability #Spacedebris #ClearSpace #Astroscale #UKSpace #AstroAgency #FireArrow #DanielSmith #IzzyHouse #spacemarketing #spaceindustry #spaceeconomy #spacedata #satellite #Zerocarbon #alternativefuels #netzero #workforcedevelopment
DANIEL SMITH
Founder & Creative Director
https://astroagency.co.uk/
https://firearrow.space/
LINKS
https://astroagency.co.uk/
https://firearrow.space/
https://clearspace.today/
https://astroscale.com/
https://www.gov.uk/government/organisations/uk-space-agency
https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
https://foe.org/
https://spacescotland.org/
CHAPTERS
1:11 Meet Daniel Smith, Founder & Creative Director of AstroAgency
2:22 Daniel’s journey to the space industry
6:03 Space needs skilled professionals and marketers (marketeers)
6:32 AstroAgency
8:17 The need for space awareness and public disconnect
9:48 Fire Arrow - assisting countries develop sovereign launch capabilities
13:02 Space Bar
17:05 Hold on to your boosters
17:35 What are some marketing challenges
22:18 Why businesses need marketing
24:39 Successful marketing campaigns and strategies and why they were successful
26:26 Campaign with Clear Space, Astroscale, and UK Space Agency going to music and science festivals to promote space
29:30 UK and their space sustainability goals in space and on Earth
35:57 Workforce development
41:34 Ukrainian war with Russia
46:12 Future of space in the next 10-20 years
50:54 Final thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Join Izzy for a conversation with Melody Tholstrup with My Size Marketing as they touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of a company’s team.
Get ready for their journey to the space industry and the strategies that drive it forward.
Melody Tholstrup
My Size Marketing
https://mysizemarketing.com
CHAPTERS:
01:19 Meet Melody Tholstrup
7:52 Self promotion
11:12 Putting yourself out there
15:36 Stories are powerful
16:37 My Size Marketing
23:11 All Points
41:39 Final thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
#MarketingChallenges
#MarketingSuccesses
#SpaceIndustry
#InvestorRelations
#TechnologyDiscussion
#CompanyPromotion
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Izzy chats with Kevin Brown Sr. Vice President of Business Development from All Points. They look at marketing and establishing his company as an industry leader using conferences, like the upcoming SpaceCom event, as a platform.
This marketing strategy involves participating in various capacities – hosting, sponsoring, vending, and speaking at events. These activities increase brand awareness but also position the company as an industry authority, reaching a targeted audience deeply interested in the event's focus.
The SpaceCom event, part of the ongoing Commercial Space Week January 29 to February 1 in Orlando, presents a valuable opportunity to implement these strategies and strengthen the company's standing in the commercial space sector.
Join Izzy and Kevin at SpaceCom next week!
SpaceCom - 50th Space Congress on January 30 to February 1, 2024
Session: Optimizing Spaceport Infrastructure
GSA Spaceport Summit - January 29, 2024
Space Mobility Conference - January 30, 2024
ABOUT KEVIN BROWN
Sr. Vice President of Business Development
All Points
https://spaceprep.com/
https://www.allpointsllc.com/
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Izzy chats with Kevin Brown Sr. Vice President of Business Development from All Points. They look at marketing and establishing his company as an industry leader using conferences, like the upcoming SpaceCom event, as a platform.
This marketing strategy involves participating in various capacities – hosting, sponsoring, vending, and speaking at events. These activities increase brand awareness but also position the company as an industry authority, reaching a targeted audience deeply interested in the event's focus.
The SpaceCom event, part of the ongoing Commercial Space Week January 29 to February 1 in Orlando, presents a valuable opportunity to implement these strategies and strengthen the company's standing in the commercial space sector.
Join Izzy and Kevin at SpaceCom next week!
SpaceCom - 50th Space Congress on January 30 to February 1, 2024
Kevin's session: Optimizing Spaceport Infrastructure
Izzy's session: Workforce Development and Maintenance
GSA Spaceport Summit - January 29, 2024
Space Mobility Conference - January 30, 2024
ABOUT KEVIN
Kevin Brown
Sr. Vice President of Business Development
All Points
https://www.allpointsllc.com/
SpacePrep
MARS Suite
Command and Control
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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