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  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #24, Anna Nadeina talks with Mark, founder at AlsoAsked, a free keyword research tool for exploring the questions your visitors are asking, Digital Marketing Director at Candour, podcast host, and a well-known SEO expert.

    ----------Episode's Chapters--------------

    00:00 - Mark's Journey in SEO and Agency Experience

    03:08 - The Inspiration Behind AlsoAsked

    06:32 - Transitioning from Free Tool to Paid SaaS

    10:41 - Managing Multiple Ventures and Prioritization

    17:43 - Use Cases for AlsoAsked in SaaS and Beyond

    25:01 - SEO Insights and Challenges for Founders

    27:12 - Understanding SEO Challenges and Strategies

    31:04 - The Evolution of SEO: From Traditional to Semantic

    32:38 - The Role of Structured Data and AI in SEO

    36:58 - Preparing for AI-Driven Content Optimization

    41:25 - Insights on Tools and Techniques for SEO Success

    44:20 - Reflections on Wins, Failures, and Learning in Business

    47:31 - Consistency and Generosity: Keys to Long-Term Success

    Mark - https://www.linkedin.com/in/markseo/

    AlsoAsked - https://alsoasked.com/

    Candour - https://withcandour.co.uk/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #23, Anna Nadeina talks with Rory, founder and CEO at trumpet, auto-personalised & interactive digital sales rooms.

    ----------Episode's Chapters--------------

    00:00 - Introduction to Rory Sadler and trumpet

    05:01 - Identifying the Problem trumpet Solves

    12:23 - Leveraging Communities for Growth

    18:17 - Adding Services to the Product

    24:25 - Balancing Customer Feedback and Product Development

    31:33 - Fostering a Growth Mindset in Team Members

    37:55 - Biggest Wins and Learning Moments

    Rory - https://www.linkedin.com/in/rory-sadler-trumpet/

    trumpet - https://www.sendtrumpet.com/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

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  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #22, Anna Nadeina talks with Yassine, founder of Beekast, an online meeting tool for agile teams. Which saas.group acquired last year.

    ----------Episode's Chapters--------------

    00:00 - Introduction to SaaS Inbound Podcast and Guest Background

    01:47 - Yassine's Journey: From Coding to Founding Bcast

    03:56 - The Importance of Pivoting in Business

    05:48 - Identifying the Ideal Customer Profile (ICP)

    08:48 - Transitioning from Outbound to Inbound Marketing

    11:00 - Leveraging Events and Content Marketing for Growth

    14:09 - The Decision to Raise Funding and Its Implications

    18:09 - Navigating the Acquisition Process

    23:13 - Cultural Fit and Integration Post-Acquisition

    25:54 - Yassine's Next Venture: Billabex

    28:59 - Lessons Learned: Wins and Failures in Entrepreneurship

    29:58 - Hiring Hacks for Sales Reps

    Yassine - https://www.linkedin.com/in/yassinechabli/

    Beekast - https://www.beekast.com/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #21, Anna Nadeina talks with Augustin, Co-founder and CEO at Weglot, a translation tool that lets you convert your content into more than a hundred languages.

    ----------Episode's Chapters--------------

    00:00 - Introduction to Weglot and Augustin's Background

    05:18 - The Journey of Building Weglot

    11:40 - Company Culture and Employee Retention

    18:27 - How Weglot Works: The Translation Process

    29:15 - Customer Acquisition Strategies

    32:42 - Reflections on Wins and Failures

    35:47 - Growth Hacks and Market Strategies

    Augistin - https://www.linkedin.com/in/augustin-prt/

    Weglot - https://www.weglot.com/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #20, Anna Nadeina talks with Toni, founder of Buska, Online Presence Monitoring tool for startups, SMBs and Entrepreneurs.

    ----------Episode's Chapters--------------

    00:00 - Toni's Journey from Music to Tech

    05:01 - Understanding Buska: The Tool for Lead Generation

    11:45 - Targeting SMBs: The Market Strategy

    12:37 - Leveraging Free Trials and Tools for Launch

    14:43 - The Role of AI in Marketing and Content Creation 20:07 - Building a Successful Newsletter

    23:53 - Transitioning from Employee to Entrepreneur

    26:30 - Overcoming Imposter Syndrome in Entrepreneurship

    30:38 - Navigating the Noise of Social Media

    34:54 - Current Status and Future Plans for Buska

    36:46 - Reflections on Wins and Failures

    39:03 - Practical Hacks for Customer Acquisition

    Toni - https://www.linkedin.com/in/dossantostoni/

    Buska - https://www.buska.io/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #19, Anna Nadeina talks with Sebastian, Co-Founder & CEO at ContractHero, the all-in-one software for your contract management.

    ----------Episode's Chapters--------------

    00:00 - Introduction to Contract Hero and Sebastian's Background

    06:41 - Identifying the Problem: Contract Management Challenges

    11:04 - Lessons from First-Time Founders

    16:47 - Sales Experience and Its Impact on Company Growth

    21:49 - Transitioning from Product-Led to Sales-Led Approaches

    25:53 - Understanding Jobs to Be Done in Contract Management

    30:58 - Feature Parity in SaaS

    35:24 - The Importance of Contract Management

    40:48 - Wins and Failures in Business

    49:14 - The Principle of Optionality

    Sebastian - https://www.linkedin.com/in/sebastian-wengryn/

    ContractHero - https://www.contracthero.com/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #18, Anna Nadeina talks with Robert, founder of Digital Samba, The safest way to embed video conferencing.

    ----------Episode's Chapters--------------

    00:00 - Introduction to Digital Samba and Robert's Journey

    03:14 - The Evolution of Video Conferencing

    06:03 - Navigating Challenges and Market Competition

    08:55 - The Importance of Company Culture and Team Dynamics

    11:45 - Product Development and Customer Engagement

    14:51 - Financial Management and Sustainability

    17:56 - Marketing Strategies in a Niche Market

    21:06 - Security and Compliance in Tech

    24:05 - Reflections on Success and Failure

    27:03 - Work-Life Balance and Remote Team Management

    29:51 - Final Thoughts on Happiness and Mindfulness

    Robert - https://www.linkedin.com/in/robertstrobl/

    Digital Samba - https://www.digitalsamba.com/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #17, Anna Nadeina talks with Baptiste, co-founder of Crisp, a business messaging platform for startups & SMBs.

    ----------Episode's Chapters--------------

    00:00 - Introduction to Crisp and Its Impact

    03:53 - The Role of AI in Customer Support

    09:53 - Innovative AI Features in Crisp

    14:04 - Customer Feedback and Product Development

    24:03 - Evaluating Customer Feedback for Product Improvement

    29:39 - Understanding Customer Feedback for Product Development

    34:24 - The Role of AI in Pricing Strategy

    37:29 - Building a Unique Company Culture

    40:55 - The Importance of Continuous Learning

    47:59 - Reflecting on Wins and Failures

    51:41- Innovative Hacks for Customer Engagement

    Baptiste - https://www.linkedin.com/in/baptistejamin/

    Crisp - https://crisp.chat/en/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #16, Anna Nadeina talks with Will, founder and CEO of SearchPilot, an SEO A/B testing platform and meta-CMS that enables rapid SEO changes for large websites.

    ----------Episode's Chapters--------------

    00:00 - Introduction to SearchPilot

    01:00 - The Evolution of SEO: A Historical Perspective

    04:44 - The Current State of SEO: Myths and Realities

    10:05 - AI and Its Impact on Search Engines

    17:04 -Transitioning from Services to SaaS: A Founder's Journey

    24:39 -Mindset Shifts in the SaaS Landscape

    30:38 -The Future of SEO in an AI-Driven World

    33:24 - The Evolution of SEO Strategies

    39:27 - Bootstrapping and Sustainable Growth

    44:32 - Defining Ambition and Success

    51:58 - Wins and Lessons Learned

    57:57 - Mindset Shifts for Founders

    Will - https://www.linkedin.com/in/willcritchlow/

    SearchPilot - https://www.searchpilot.com/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #15, Anna Nadeina talks with Brian Casel, serial indie hacker, founder of ClarityFlow and Instrumental Products, host of the Bootstrapped Web podcast, and a celebrity of the indie hacking world.

    ----------Episode's Chapters------------

    00:00 - Introduction to Brian and His Journey

    03:00 - Transitioning from Services to Products

    05:48 - The Acquisition Process: Insights and Experiences

    11:56 - Focusing on ClarityFlow: The All-In Approach

    18:06 - Balancing Pressure and Growth in SaaS

    23:56 - Reflections on Investment and Business Strategy

    30:41 - Navigating Business Transitions

    32:28 - Understanding Burnout and Stress Management

    39:01 - The Reality of Startup Success

    42:25 - Diverse Goals in Entrepreneurship

    50:22 - Lessons from Wins and Failures

    53:58 - The Importance of Fast Execution

    Brian - https://www.linkedin.com/in/briancasel/

    ClarityFlow - https://clarityflow.com/

    Instrumental - https://instrumental.dev/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #14, Anna Nadeina talks with Robin, founder of ManyRequests, a client portal software for agencies.

    ----------Episode's Chapters------------

    00:00 - Introduction to Robin and ManyRequests

    03:09 - Robin's Entrepreneurial Journey

    05:52 - Transitioning from Agency to SaaS

    12:02 - The Role of Investment and Mentorship

    14:58 - Building a Customer-Centric Product

    19:54 - Marketing Strategies and Customer Acquisition

    26:07 - Navigating Challenges and Growth

    34:07 - Reflections on Wins and Failures

    36:49 - Final Thoughts and Hacks for Success

    Robin - https://www.linkedin.com/in/robinvanderheyden/

    ManyRequests - https://www.manyrequests.com/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #13, Anna Nadeina talks with James, co-founder of WildJar, a call tracking solution providing full visibility on the origins of your inbound calls.

    ----------Episode's Chapters------------

    00:00 - Introduction to WildJar and Its Mission

    02:58 - James's Journey from Agency to Product

    06:07 - Navigating Market Changes and Brand Building

    09:06 - The Power of Partnerships in SaaS

    11:58 - AI Integration and Future Developments

    15:05 - Company Culture and Remote Work Dynamics

    17:51 - Lessons Learned: Wins and Challenges

    20:59 - Final Thoughts and Key Takeaways

    James - https://www.linkedin.com/in/james-o-neill-9308632a/

    WildJar - https://www.wildjar.com/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #12, Anna Nadeina talks with Dan from code & co, specializing in Tech & Product Due Diligence for Global Investors and Daniel, our own Head of Product at saas.group who helps assess companies saas.group buys during product due diligence.

    ----------Episode's Chapters------------

    00:00 - Introduction to Product and Tech Due Diligence

    04:05 - The Importance of Holistic Assessment

    07:52 - Key Metrics for Product Performance

    11:45 - Documentation and Data for Due Diligence

    17:07 - Common Mistakes in Product Management

    25:01 - Deal Breakers in Acquisitions

    29:57 - Evaluating Development Processes

    40:04 - Quick Hacks for Product Evaluation

    Dan Bender - https://www.linkedin.com/in/thedanbender/

    Daniel Thulfaut - https://www.linkedin.com/in/daniel-thulfaut/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #11, Anna Nadeina talks with Wolfgang and Zoltan, co-founders of Eversync, a platform that monitors and automates business operations.

    ----------Episode's Chapters------------

    00:00 - Introduction to Eversync and Founders' Backgrounds

    02:40 - Identifying the Problem

    07:03 - Building the Product: Challenges and Surprises

    12:15 - Hypothesis-Driven Approach to Startup Development

    16:57 - Navigating Investor Relationships and Transparency

    24:11 - Business Model Exploration and Sustainability Challenges

    31:43 - Deciding to Sunset: A Rational Approach

    39:01 - Team Dynamics and Customer Communication

    46:10 - Reflecting on Wins and Future Aspirations

    49:32 - Key Hacks for Founders: Asking for Money and Market Fit

    Wolfgang - https://www.linkedin.com/in/wolfgang-woerner/

    Zoltan - https://www.linkedin.com/in/zoltanpatai/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #10, Anna Nadeina talks with Christian, co-founder of https://gominga.com/, a one-stop-shop for review management.

    ----------Episode's Chapters----------

    00:00 - Introduction to gominga and Its Mission

    05:54 - Navigating the Enterprise Sales Landscape

    11:00 - The Value Proposition: Cost Savings and Revenue Growth

    14:30 - Managing Risks in Review Management

    17:09 - The Acquisition Journey: Why Sell to saas.group?

    20:13 - Due Diligence: Insights from the Acquisition Process

    25:21 - Post-Acquisition Integration and Support

    30:29 - Future Plans for gominga

    33:53 - Reflections on Successes and Challenges

    36:40 - Time Management Hacks for Founders

    Christian - https://www.linkedin.com/in/christian-driehaus/

    gominga - www.gominga.com

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #9, Anna Nadeina talks with Karsten Madsen from Morningscore, a gamified SEO tool that simplifies optimizing your website.

    -----------Episode's Chapters--------------

    00:00 - Introduction to Morningscore and Karsten's Background

    02:56 - Transitioning from Agency to SaaS

    05:58 - The Gamification of SEO Tools

    08:58 - The Importance of Human Interaction in SaaS

    12:13 - Funding Decisions: Bootstrapping vs. Investment

    15:01- Shifting from Product-Led to Sales-Led Growth

    17:46 - Learning from Mistakes in Sales Strategy

    20:57 - Aggressive Marketing Tactics for User Acquisition

    23:54 - SEO Strategies and the Importance of Content

    27:03 - Building a Unique Brand Identity

    30:00 - Current Marketing Channels and Their Effectiveness

    32:47 - Reflections on Wins and Losses

    36:09 - Final Thoughts and Hacks for Success

    Karsten - https://www.linkedin.com/in/karsteel/

    Morningscore - https://morningscore.io/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

    Stay up to date:

    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #8, Anna Nadeina talks with Niklas Hanitsch @SECJUR, platform offering data protection solution.

    -----------Episode's Chapters--------------

    00:00 - Introduction to Secure and Its Founder

    02:56 - The Journey from Law to Tech

    06:11 - Transitioning from Consultancy to Product

    09:03 - Understanding Customer Needs and Market Dynamics

    11:57 - The Decision to Raise Funds

    15:10 - Navigating Challenges and Restructuring

    17:57 - Spiritual Awakening and Personal Growth

    24:03 - Conflict Resolution and Company Culture

    30:12 - Future Plans and Lessons Learned

    Niklas - https://www.linkedin.com/in/hanitsch/

    SECJUR - https://www.secjur.com/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

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    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #7, Anna Nadeina talks with Janis, Co-founder & CEO of Weflow, an advanced pipeline management & forecasting tool.

    Janis - https://www.linkedin.com/in/janiszech/

    Weflow - https://www.getweflow.com/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

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    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #6, Anna Nadeina talks with Roy, founder and CEO of AppSignal, an all-in-one monitoring product designed for developers.

    -----------Episode's Chapters-------------

    00:00 - Introduction and Overview

    01:59 - Selling to Developers: The AppSignal Approach

    08:01 - Building a No-Asshole Company: Prioritizing Customer Satisfaction

    12:41 - Marketing Strategies: Content, Events, and Community

    19:24 - Sustainable Growth and Mental Health in Business

    25:35 - The Supportive Ruby on Rails Community

    33:20 - Selling to SaaS Companies and Tweaking Marketing Strategies

    35:50 - The Biggest Win: Rising in the Rails Developer Survey Rankings

    37:30 - The Hack: Leveraging Breakdowns and Support to Shine

    Roy - https://www.linkedin.com/in/tomeij/

    AppSignal - https://www.appsignal.com/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

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    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796

  • saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

    In episode #5, Anna Nadeina talks with Henrik-Jan, co-founder and CEO of Perdoo, a strategy execution and OKR software.

    Henrik-Jan - https://www.linkedin.com/in/henrikjanvanderpol/

    Perdoo - https://www.perdoo.com/

    Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

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    Twitter: https://twitter.com/SaaS_group

    LinkedIn: https://www.linkedin.com/company/14790796