Avsnitt

  • Relaunching the same digital course over and over, generating consistent revenue, and scaling your business without the overwhelm or burnout. 

    Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch! 

    Relaunch your digital course for years to come! Tune in for my proven relaunch strategy that will generate consistent revenue without burnout or overwhelm.

    Today, you’ll hear about:  

    (8:41) A behind-the-scenes look at the evolution of Digital Course Academy 


    (19:05) The massive benefits of staying committed to a course 


    (27:15) How my students saw incredible success through relaunching 


    (30:59) Tips for improving your course through your relaunch 


    (36:57) The 3 essential tools for effectively implementing the relaunch strategy 


    (42:58) Why you absolutely NEED a course update document



    Listen in and get ready to unlock the freedom that comes with smart, strategic relaunching!

    Resources Mentioned in the Episode
    Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch! 
    Digital Course Academy
    Remote Work 101 with Camille Attell
    Italian Basics For English Speakers with Margherita Berti
    Dave Kaminski
    Corinne Crabtree

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

  • Combating overwhelm, taking imperfect action, and making actual progress towards your goals.

    Stop letting overwhelm hold you back from success! Hear my favorite strategies for breaking free from overwhelm to take imperfect and courageous action.

    In this episode, I cover:  

    (2:25) The hard truth about perfectionism 


    (5:52) Understanding the opportunity cost of overwhelm 


    (10:49) Why you always need to take imperfect action in your business (and in your personal life!) 

    (13:09) Simple strategies for combating the overwhelm 


    (20:15) How you can move one step closer to success today 



    Listen in and stop letting overwhelm hold you back and start seeing real results in your business! Turn those digital course dreams into reality today. 

    Resources Mentioned in the Episode
    Digital Course Academy
    Seth Godin
    Marie Forleo 

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

  • Applying the principles of hospitality to ANY business, wowing your customers, and making your brand stand out from the crowd with Will Guidara.

    Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch! 

    Today, I'm back in the studio with the fabulous Jasmine Star, and, my friend, this conversation is a must-listen. We sat down with a true hospitality extraordinaire, Will Guidara! Will turned his restaurant Eleven Madison Park into the #1 in the world, wrote the game-changing book "Unreasonable Hospitality" (trust me, you have to read it!), and was a guest star on Season 3 of one of my favorite shows, "The Bear." 

    In this episode, Will pulls back the curtain on the power of "unreasonable hospitality," tells you how to create experiences so incredible that your customers keep coming back, and shares tips for being the best leader possible for your amazing team. 

    Today, you’ll learn about: 

    (6:12) The difference between customer service and hospitality (and how this relates to your business!) 

    (12:08) Will’s top 3 tips for moving towards greatness as a leader 


    (19:52) How to deliver positive and constructive criticism/feedback to your team


    (24:26) Will’s perspective on “going against the grain” and the true meaning of “unreasonable hospitality” 


    (35:49) The importance of supporting, understanding, and fully seeing your team 


    (45:52) Will’s 95/5 rule for managing your finances 


    (50:03) Advice for applying these hospitality principals to your small or online business 



    Listen in and think about how you can apply "unreasonable hospitality" in your own business! 

    Resources Mentioned In Episode
    Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch!  
    Subscribe to the Pre-Meal Newsletter
    Unreasonable Hospitality by Will Guidara 
    The Bear on FX
    TED Talk: The Secret Ingredients of Great Hospitality

    Follow Will
    linkedin.com/in/willguidara
    instagram.com/wguidara
    unreasonablehospitality.com

    Follow Jasmine
    The Jasmine Star Show podcast
    instagram.com/jasminestar
    jasminestar.com

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

  • Structuring your course content to scale, refining after your first launch, and starting your digital course journey today!

    So, I've had the same digital course since 2019, and even though it looks pretty different today than it did back then, it still has the same foundation. My friend, we all have to start somewhere! And your course will also improve with time, but it can only evolve if you take that first step. 

    If you've been daydreaming about creating your very first digital course but feel overwhelmed by the idea, this episode is for you! You don't need to make a huge, complex course to launch. In fact, I encourage you to embrace the idea of “just start” so you can create your digital course right now and build it over time! 

    Today, I share my formula to help you decide on your digital course topic, show you how to design your modules for expansion, and share my top strategies for improving your course after the initial launch. 

    Every moment you spend doubting yourself and thinking “I'm not ready” could have been spent sharing your brilliant knowledge with your future students! The time is NOW to create a course that scales in value (and price!) as you refine and expand it. 
    In this episode, you’ll hear:  

    (4:02) My simple formula to identify your digital course topic 


    (7:28) Tips for outlining the content in your digital course modules 


    (11:14) How to structure your course for easy expansion over time 


    (13:47) Strategies for improving your course after that initial launch 


    (16:32) Advice for pricing your course in alignment to the growing course value 


    (18:29) Proof that starting with a small launch is better than not starting at all 



    Listen in and take that first step towards becoming a digital course creator today! 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

  • My favorite strategies for teaching high quality content in the quickest, most effective way possible (using the information you already know!)

    Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! 

    Focus on quality over quantity when building your digital course! Hear my strategies for teaching top-notch content in the easiest, fastest way possible.

    Today, you’ll learn:  

    (6:21) Why you need to focus on the quality of your digital course and NOT the quantity 


    (9:23) The quickest and easiest strategies for making great content 


    (12:52) Tips for using existing tools and knowledge to create your digital course


    (16:25) How my fabulous student used only what she already had and still delivered incredible value through her digital course 



    Listen and start building a concise, focused digital course that your audience will love!

    Resources Mentioned in the Episode
    Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! 
    Digital Course Academy
    Hustle Humbly podcast

    Follow Hayley
    instagram.com/yogasportscience
    yogasportscience.com

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

  • Why customer service is the key to building lasting relationships, turning first-time customers into raving fans, and scaling your business to the next level.

    Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! 

    Great customer service is the key to growing your business! Hear my tips for creating a customer service experience that keeps your clients coming back. 

    Today, I cover:  

    (3:01) The quick backstory of our customer service nightmare in Italy


    (8:28) Why you should always acknowledge and validate your customer’s feelings


    (11:13) The importance of providing clear next steps to your customers


    (13:17) Tips for maintaining proactive follow-ups


    (15:29) How to turn a negative experience into a positive one with a “surprise and delight” 


    (17:35) What you should include in your customer service playbook 


    (21:40) Using customer feedback to grow your business 


    Listen in because while your marketing brings them in, exceptional service keeps them coming back, my friend! 

    Resources Mentioned in the Episode
    Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! 

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

  • Proof that it’s possible to launch your digital course without buying fancy tools, breaking the bank, or feeling overwhelmed.

    Want to learn how to launch a digital course on a really tight budget? Join me in my Course Confident Bootcamp!

    Launch your digital course without breaking the bank! Hear my top strategies for building your online business at a low-cost with tools you already have.

    Today, I reveal:  

    (8:13) My top tips for building your course with tools you already have


    (11:13) Why a digital course is an investment in your future


    (13:01) Strategies for starting small to test the waters of running an online business 


    (15:33) How my inspirational student went from scared and skeptical to six-figures and thriving! 



    Listen in and stop letting the fear hold you back from living the freedom-filled life of your dreams!

    Resources Mentioned in the Episode
    Want to learn how to launch a digital course on a really tight budget? Join me in my Course Confident Bootcamp! 
    #705: Digital Course Doubt: Is My Email List Too Small?
    #707: Digital Course Doubt: Do I Have Enough Time?
    #709: Digital Course Doubt: Do I Have the Right Experience?
    Digital Course Academy
    Zoom
    Jenna Kutcher
    Julie Solomon
    Canva
    membership.io

    Follow Masha
    Money Magnet Mama podcast 
    instagram.com/moneymagnetmama 
    mashagoins.com 

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

  • Creating a digital course your audience will actually engage with, get your students into action, and transform lives.

    Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!

    Deliver a digital course your audience can’t wait to buy! Hear my top 3 strategies for creating a digital course that engages and transforms your students. 

    In this episode, I share:  

    (4:47) My favorite method for validating your digital course to ensure it fills the needs of your target audience 


    (8:58) Incredible student examples on the value of getting to know your ideal client


    (16:04) Why course calls will take your pre-launch to the next level


    (18:40) The best tool to help you validate your course


    (21:13) My content framework that encourages my students to apply what they learn 


    (26:39) How to show up as a passionate professional every day 

    (33:30) The exciting changes we’re making to Digital Course Academy this year



    Listen in and use this ChatGPT prompt to help you validate your digital course! 
    “Imagine you're a potential student interested in [your topic]. What are your top 3 struggles when it comes to this topic? What are your top 3 desires? And what would make a digital course on this subject truly valuable to you?”

    Resources Mentioned in the Episode
    Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! 
    #280: How to Do a “Course Call” to Validate Your Digital Course Idea with Jamie Trull
    #379: Cure Writer’s Block: The Content Structure My Team Swears By
    Digital Course Academy
    Zoom
    Seth Godin
    Leila Hormozi
    Karen Oliver’s From Lease to Launch Digital Course 
    Jennifer’s When Being Hot Ain’t Cool No More Digital Course 
    Breastfeeding Basics by Arlie Hastings

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

  • This personality test combines astrology with entrepreneurship and gives you all of the tools to thrive as a business owner.

    Astrology can help you be a better entrepreneur! AstroTwin Ophira Edut reveals how your birth chart helps build a business that plays to your strengths. 

    Today, you’ll hear about: 

    (8:57) What is astrology exactly? 

    (10:32) The ways astrology can actually make you a better entrepreneur  


    (20:32) An innovative and actionable tool for analyzing your strengths, challenges, motivations, and paths to success 


    (29:22) How your birth chart can help you fill your gaps as a business owner 


    (31:33) The three I*AM types: Innovator, Authority, and Maven (plus, which one I am!)


    (41:56) Ophira’s genius marketing funnel and everything you’ll learn from her new book, The Astrology Advantage


    (50:16) Advice for building a business that truly aligns with your strengths



    Listen in because the universe has big plans for you and your business! You’ll be calling yourself an astropreneur in no time.

    Resources Mentioned in the Episode
    The Astrology Advantage by Ophira and Tali Edut  
    Astropreneurs Program 
    The AstroTwins for Elle Magazine 
    Enneagram
    Find Your I*AM Type
    Marie Forleo
    Astrology & Business: Podcast with B-School’s Marie Forleo

    Follow Ophira 
    AstroTwins Radio podcast
    instagram.com/astrotwins 
    instagram.com/ophiraedut
    astrostyle.com 

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

  • Proof that you already have all of the knowledge, credibility, and skills you will ever need to teach your audience.

    Not sure what the topic of your digital course should be? Brainstorm your ideas with my FREE AI Course Topic Generator! 

    You don't have to be an expert to teach a digital course! Here are my strategies for boosting credibility and selling a course from right where you are.

    Today, you’ll hear:  

    (3:29) Why you only need a "10% edge" over your audience to teach effectively

    (5:10) The power of transparency as an online business owner 


    (7:26) How to gather customer testimonials, collaborate with others, and continue to learn 


    (12:07) Ways my brilliant client overcame her imposter syndrome and embraced her unique journey to craft a digital course 



    Listen in because you have valuable knowledge that needs to be shared! Your digital course is ready for you right now. 

    Resources Mentioned in the Episode
    Free Tool: AI Course Topic Generator
    #370: Behind-The-Scenes: How I Collect Money-Making Testimonials
    Digital Course Academy
    Jill Stanton

    Follow Austin
    instagram.com/austentosone
    austentosone.com

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

  • Why a digital course is the next step in scaling your business and having more freedom.

    Still deciding on a topic for your digital course? Brainstorm your ideas with my FREE AI Course Topic Generator! 

    Transition your 1-1 client work into a digital course! Here’s how to build and launch a digital course that replaces - or works with - your 1-1 business. 

    You’ll learn about:  

    (3:03) The massive value that comes with creating a digital course


    (5:05) 3 ways to build a digital course that complements your 1-1 work


    (9:29) How to transition away from 1-1 work and fully into digital courses


    (15:02) A step-by-step guide for outlining, building, and launching your digital course 


    (24:02) Tips for pricing your digital course and staying connected to your students


    (26:08) Two incredible student success stories 



    Listen in because today is the first step towards a freedom-filled life! 

    Resources Mentioned in the Episode
    Free Tool: AI Course Topic Generator
    Digital Course Academy
    membership.io

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

  • Time-saving strategies and productivity tips for building a digital course around your busy schedule. 

    Not sure what the topic of your digital course should be? Brainstorm your ideas with my FREE AI Course Topic Generator! 

    There is always time to build a digital course! Hear my time-management tips and practical strategies to create a course even when you’re incredibly busy. 

    Today, I cover: 

    (3:46) Strategies for creating your digital course without the time overwhelm 


    (6:58) Proof that you already have enough content for your digital course 


    (8:30) Practical ways to carve out more time in your busy routine


    (16:55) How my brilliant and resourceful student built his entire digital course with seemingly no time in his schedule 


    (22:58) My favorite tool to save you time throughout your course creation process 



    Listen in because your digital course can’t afford to wait any longer! The time to make your unique impact on the world is NOW.

    Resources Mentioned in the Episode:
    AI Course Topic Generator
    Digital Course Academy 
    Full Focus 
    Brendon Burchard
    ChatGPT

    Follow Darnell
    instagram.com/bulletproofhustle 
    darnellbrown.com

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

  • Expert formulas, blueprints, and tips for writing emotional and persuasive copy that will grow your online business.

    You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course! 

    Take your copywriting to the next level! Hear Alex Cattoni’s expert formulas, blueprints, and quick tips on improving your copy and growing your business.

    You’ll learn: 

    (7:46) What makes Copy Posse so unique and why Alex started the community 

    (12:08) Advice for tuning out the market competitors to focus on your own path


    (16:49) Tips for approaching copywriting for the first time and understanding messaging vs. marketing


    (20:55) A major copywriting step that most entrepreneurs overlook 


    (22:42) Alex’s formula for emotionally connecting with your buyer 


    (28:16) How to show your audience that you have the solution they’ve been looking for 


    (35:38) Top qualities to look for when hiring a copywriter 



    Listen in and start to uplevel your copy TODAY by using "The Emotional Buyer’s Journey" and "The 5 P's".

    Resources Mentioned in the Episode:
    Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course
    Copy Posse 
    Influence by Robert Cialdini
    Ray Edwards

    Follow Alex
    instagram.com/copyposse 
    alexcattoni.com 

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

  • Why your small and engaged email list will sell more than a large disinterested one. 

    NEW: You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course! 

    I truly believe that email lists scale your business, sell your offer, and connect with your audience like nothing else. But can you still sell your digital courses with a small email list? Well, of course you can! If you've been holding back from launching your digital course because you think your list isn't big enough, I'm here to remind you that no email list is too small to sell. In this episode, I share my top scrappy strategies and amazing real-life student success stories that prove you can still sell with an email list under 500. 

    In this episode, you’ll learn:  

    (5:44) Why a small engaged email list is more valuable than a large disinterested one


    (8:54) Scrappy strategies for optimizing your small email list 


    (11:36) A reminder that you have to start from somewhere! 


    (15:12) How my incredible student generated $58,000 in revenue with only 400 people on her email list 



    Listen in because you'll walk away today more motivated than ever to get started right where you're at! 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Resources Mentioned in the Episode
    Digital Course Academy
    Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course
    Facebook ads
    Google ads 
    Instagram ads 

    Follow Dayana 
    instagram.com/dayana_aleksandrova_
    dayanaaleksandrova.com

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

  • How to get more clicks on your offer with the help of an eye-catching email subject line.

    You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!

    My guest today is none other than the incredible Jay Schwedelson, a true email marketing genius who is here to share his game-changing strategies that will completely uplevel your email game overnight. Jay is the president and CEO of Outcome Media and the founder of the fantastic marketing event company GURU Media Hub. 

    Today, we talk about: 

    (4:29) Why the subject line of your email is so crucial and top tips for boosting your open rate


    (10:56) A super easy-to-use tool for optimizing your subject line 


    (17:54) A behind-the-scenes look at how Jay built and collects leads for subjectline.com 


    (23:45) Understanding social vs. email marketing and actionable strategies to grow your email list today


    (28:53) The importance of your call-to-action button 


    (32:11) How to get FREE access to the best information about the world of email marketing 



    Listen in because trust me – all it takes is a few minor tweaks to make your emails stand out in a crowded inbox! 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Resources Mentioned in the Episode
    Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course
    GURU Conference 
    SubjectLine.com 
    GURU Media Hub
    Outcome Media

    Follow Jay
    Do This, NOT That podcast 
    instagram.com/jayschwedelson
    jayschwedelson.com

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

  • Still on the fence about creating a digital course? Here are all of the reasons why it might be the best decision you could make for your business.

    TAKE MY QUIZ: 3 types of people are replacing their income with a digital course… Could you be one of them?

    Just picture this: waking up to tons of sales notifications, becoming the go-to expert in your field, and building a wonderful community around something you're passionate about. Now, picture yourself doing all of this while having the freedom and flexibility to live life on your terms. This, my friends, is the incredible power of a digital course! 

    Today, I discuss:  

    (2:33) The four types of people who can really benefit from a digital course


    (5:18) How digital courses generate long-term passive income 


    (7:56) Why digital courses scale your business and position you as an expert in your field 


    (11:00) The freedom and flexibility of creating an online course 


    (13:07) Ways digital courses can diversity your income and build your community 



    Listen in because the time to make your next bold move for your business is now! Your digital course is just waiting to be shared with the world.

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Resources Mentioned in the Episode
    Digital Course Academy
    Quiz: 3 Types Of People Are Replacing Their Income With A Digital Course

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

  • Here are 6 proven methods for generating passive income online with or without a digital course.

    If you know anything about me at all, you know I'm literally the biggest advocate for creating and launching digital courses to bring in recurring revenue for your online business. But guess what? (Drum roll, please…) There are other methods, too! 

    Today, I talk about:  

    (3:33) How to generate money online through one-on-one coaching, group coaching, and consulting services


    (9:38) Ways to apply your skills directly to your clients through service space work 


    (12:47) Why a workshop course will help your business at every single stage 

    (18:02) The potential of digital and physical products to boost your sales 


    (20:35) Methods for offering monthly subscription and membership content


    (23:15) Tips for hosting a low-cost paid challenge 


    Listen in because the key to success as an online entrepreneur is combining multiple income streams for a thriving, diversified business! 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Resources Mentioned In The Episode
    Digital Course Academy
    Quiz: Four Types of People Replacing Their Income With A Digital Course
    @natasha_beauty_junky_monkey on Instagram
    Dr. Rori Alter 
    Nicky Hammond
    Market Your Way To Readers And Royalties with Jody Dyer
    Michelle Fox's Workshops
    Michael Hyatt’s Full Focus Planner
    Mastering Medical Emergencies For Moms with Shannon Tripp 
    Chalene Johnson’s Patreon 
    Stu McLaren 
    Rebecca Rankin
    Etsy 
    Amazon Homemade
    Printify
    Shopify
    Substack

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

  • Why you need to surround yourself with a supportive entrepreneurial circle. 

    15 years and 24 full-time employees ago, I thought I’d be a one-woman show with a few contractors forever. Because let’s be real, entrepreneurship can be lonely and downright scary sometimes! So often, the people around you don’t believe in your dream and you feel like you’re all alone. But guess what? It doesn’t have to be that way! But you’ve got to take action and be proactive to make sure that it’s not. 

    Today, you’ll hear:  

    (2:30) The reason I deeply believe in building an entrepreneurial support system 

    (7:14) Why you need to be all in with entrepreneurship 


    (9:40) Practical strategies to start surrounding yourself with other like-minded business owners 


    (15:09) Proof that you have the power to find your community 



    Listen in and remember – spend 10 minutes journaling about these 5 questions!  

    What kind of support do you need? 

    What kind of people are you looking for? 

    What kind of group or accountability pod would be really valuable to you? 

    What do you need to feel less lonely on this journey?


    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Resources Mentioned In The Episode
    Take our quiz: Quiz: Is A Digital Course Right For You? 
    Digital Course Academy

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

  • Turning your passion into a household brand that scales, inspires, and seizes opportunity.

    Jasmine Star and I are back with another collab episode with the incredible Candace Nelson! You might know her as the founder of the iconic Sprinkles Cupcakes and the delicious Pizzana pizza or as a shark on Shark Tank. Told you she was incredible!

    Today, we talk about: 

    (5:46) How Candace grew her initial Sprinkles brand into more opportunities 


    (9:27) The first 3 things Candace did when she pivoted 


    (12:33) Behind-the-scenes of Candace’s Shark Tank experience 


    (20:49) The elements of a fantastic pitch 


    (27:55) Tips for navigating necessary risks 


    (30:14) Advice for finding the courage to do something different and go against the grain 


    (34:35) 3 things you can do TODAY to overcome imposter syndrome, dream big, and chase those dreams



    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Resource Mentioned In The Episode:
    How the Cupcake Queen Broke Free of Her Brand
    Shark Tank
    Sprinkles Cupcakes
    Pizzana
    Sugar Rush
    Oprah: The Story Behind Sprinkles Cupcakes
    Gently Soap
    Thirteen Loon
    Daniele Uditi

    Follow Candace
    Sweet Success newsletter
    instagram.com/candacenelson
    linkedin.com/in/candacenelson9
    tiktok.com/@candacenelson 
    candace-nelson.com   

    Follow Jasmine
    The Jasmine Star Show podcast
    instagram.com/jasminestar
    jasminestar.com

    Follow Amy
    Online Marketing Made Easy podcast
    instagram.com/amyporterfield
    amyporterfield.com

  • Why the “perks” at your 9-5 job will never beat the freedom of entrepreneurship.

    Feeling a bit overwhelmed by the grind lately? Wondering if being an entrepreneur is really worth it? Well, I want you to STOP right there and tune in because this episode is guaranteed to lift your spirits, remind you why you started your own business, and give you a real good laugh! 

    Today, you'll hear some absolutely hilarious "perks" my team members experienced at their old 9-5 jobs. Spoiler alert: You'll leave this episode so happy you left your 9-5 – or be even more motivated than ever to hand in your resignation letter. Think Top Banana awards and "flex" Fridays (but if you work 10+ hours Monday to Thursday)! 

    Let's be honest – being an entrepreneur is super challenging…but it's also so incredibly rewarding! My friend, there have been plenty of days when I've wanted to give up, when I felt like I was the only one who didn't have it all figured out and I was struggling to reach my goals. But you know what? Those tough days are just a natural part of the journey and are often beautiful opportunities to grow as a business owner and person. 

    Tune in for:  

    (2:31) Proof that there are ebbs and flows all throughout entrepreneurship


    (5:27) Understanding the illusion of security at a 9-5 job 


    (10:21) The “perks” of working for someone else instead of being your own boss


    (15:52) Advice for overcoming the fear of leaving your job 



    Listen in because being an entrepreneur is the best choice you could ever make, and this episode is all the proof you'll need! 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!