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In this episode, we break down the biggest mistake that causes real estate investors to lose money—and how to make sure it doesn’t happen to us.
Too many investors rush into deals without fully understanding their market. We’ve seen it over and over—buying in the wrong area, missing key details about permits and zoning, or taking on projects that are way too risky. Some learn the hard way, while others don’t recover at all.
But the investors who succeed? They know their market inside and out. Today, we’re sharing real experiences, lessons learned, and simple strategies to make smarter deals and build a real estate business that lasts.What We Cover:
The #1 mistake that causes investors to failHow professionals choose the right deals (and avoid the bad ones)The unseen risks that can turn a great deal into a disasterHow to grow the right way—without overextendingThe simple steps to truly understand a market before investingJoin the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
In this episode, we’re cutting through the noise to help you master off-market lead generation in real estate investing. Whether you’re just getting started or trying to scale, understanding marketing channels is critical. We dive deep into the differences between inbound and outbound marketing, the pros and cons of each, and how they fit into your ideal business model.
Key takeaways from this episode:
✅ Why there’s no one-size-fits-all marketing channel.
✅ How to choose between inbound (like PPC and mailers) and outbound (like cold calling and texting).
✅ The importance of aligning your marketing with the business—and lifestyle—you actually want.
✅ Why consistency and patience are essential for success in any channel.
✅ How to avoid the common trap of adding unnecessary complexity.
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
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In this episode, we dive into the hotly debated topic of nationwide investing in real estate. Should you expand beyond your local market, or is staying focused the smarter move? We break down why investing in multiple states often leads to confusion, inefficiency, and lost profits.
We'll share our personal experiences, hard-learned lessons, and why brand equity, deep market knowledge, and strong local relationships are the keys to building a sustainable, high-profit real estate business. Whether you're just starting out or considering expansion, this episode is a must-listen!Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
In this episode, we talk about why building a personal and business brand is essential for real estate success in 2025. I'll break down how posting content online can remove friction in key areas like hiring, raising capital, finding deals, and forming partnerships.
I'll take you back to when I had just 200 followers and how a strategic partnership helped me build a recognized brand in the real estate space. We'll also talk about overcoming imposter syndrome, the importance of consistency, and how to create content that connects with your audience.
Whether you're just starting or have been in the industry for years, these insights will help you stand out in a crowded market. Learn how to go from feeling awkward on camera to becoming a trusted voice in your industry.
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
In this episode, we discuss a common trap in real estate investing—chasing deal volume instead of focusing on real profit and a sustainable business.
We'll share personal stories of scaling too fast, burning out, and ultimately learning the hard way that more deals don’t always mean more money (or happiness). From big offices to high-stress operations, we unpack the costly mistakes we've made—and how we've rebuilt our businesses with a smarter, more sustainable approach.
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
In this episode, we pull back the curtain on the real estate education industry. Why do so many so-called "gurus" rise and fall so quickly? How do they build massive followings without real business experience? And most importantly—how can you avoid falling for their hype?
We break down the patterns we’ve seen over the years, from influencer marketers with no real deals under their belt to those who pivot from real estate to crypto, e-commerce, and beyond as soon as the market shifts. Plus, we discuss what it actually takes to build a real long-term investing business and how Easy Button Investor is doing things differently.
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
Growing a business isn’t easy—especially when you hit roadblocks that slow you down.
In this episode, we break down the three biggest challenges entrepreneurs face when trying to scale: finding enough customers, building the right team, and managing systems effectively. We’ll share practical strategies to overcome these obstacles, avoid common mistakes, and keep your business growing without losing momentum. Whether you’re just starting out or looking to take things to the next level, this episode is packed with insights to help you scale smarter and faster. Tune in and let’s get to work! 🚀
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
In this episode, we explore the power of focus and why doubling down on what’s already working can be the key to sustainable business growth.
Discover the practical framework of compound, augment, and leverage to scale effectively without chasing distractions or falling into the trap of constant reinvention. Whether you're navigating the challenges of growth or feeling the pull of "shiny new ideas," this episode will help you stay on track and maximize your potential.
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
In this episode, we break down what "distress" really means in real estate.
We’ll clear up common misunderstandings, talk about what makes a seller or property truly distressed, and share tips on how to spot the best opportunities. Whether you’re a seasoned investor or new to the game, this episode will give you practical advice on dealing with distressed properties and making smart investment decisions. Tune in to learn how to turn challenges into opportunities!
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
In this episode, we dive into the crucial role of underwriting in real estate success.
Learn how mastering local market nuances can give you a competitive edge, as we explore key strategies, golden rules, and the importance of focusing on a core market. Whether you're a seasoned investor or new to the field, this discussion offers valuable insights to sharpen your underwriting skills and boost your deal-making prowess.
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
Tired of being sold the same old real estate courses and get-rich-quick promises? This video pulls back the curtain on the truth about real estate 'gurus' and what it really takes to succeed.
No fluff, no scripts—just real talk about building a profitable, sustainable business. Whether you’re just starting or feeling stuck, this is your guide to avoiding the hype and focusing on what works.
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
In this episode, we’re breaking down how to level up your real estate sales funnel for 2025.
We’ll talk about smarter ways to handle leads, boost your middle and post-funnel game, and build real value for your clients. Whether you're new or experienced, these simple tips can help you close more deals and grow your business.
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
In this episode of The Easy Button Investor Podcast, Tucker and I dive into what really sets apart amateur investors from the pros. We share some personal stories, lessons we've learned along the way, and practical tips to help you take your real estate game to the next level.
Tucker talks about his journey, from mastering lead generation to focusing on smarter, less stressful deals. Whether you're just getting started or looking to fine-tune your skills, we’ve got plenty of insights to help you become a pro in the real estate world. Tune in and let’s grow together!
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
In this episode, we’re diving into how to use data to take your real estate business to the next level. We’ll cover the key numbers to focus on—like profit margins, lead conversions, and deal sizes—and how to turn those into a solid plan for 2025.
You’ll learn how to set clear goals, scale your operations, and break everything down into manageable steps. Whether you’re flipping, wholesaling, or developing, this episode is packed with practical tips to help you grow smarter and faster. Let’s build your dream business for 2025!
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
As we head into 2025, it's time to redefine success in your real estate business.
In this episode, we discuss why scaling for profit—not just revenue—should be your focus. Learn how to design a business you love, avoid the traps of vanity metrics, and build a sustainable path to financial freedom. Whether you're an entrepreneur just starting out or a seasoned investor, this is your roadmap to creating a dream business centered on what truly matters: profit and purpose.
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
Have you ever wondered, why some people crush it in real estate, while others barely get by — or worse, lose it all?
What if, everything you thought you knew about real estate investing was wrong?
Today, I’m busting down the 5 Myths that keep you broke as a real estate investor!
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
In this episode, I was invited to REsimpli's Mastermind Call hosted by Sharad Mehta, CEO of REsimpli. We talked about sourcing off market deals and other insightful stuff on the real estate space all with the goal to Supercharge Your Deal Flow with Off-Market Opportunities in 2025.
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
In this episode, I'll be talking about how to plan for 2025. I want to layout the framework of how I plan out a year and I think we should all be planning our year in getting to the goal we want to hit.
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
In this episode, I'll be talking about maximizing the holiday season in December. What that means is we're going to get the most out of this 30 days to set yourself for a great Q1 in 2025.
Because for us, December has been either best month of the year or our worst month of the year.
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson -
In this episode, you're going to learn how to make an extra $250,000 or more for yourself in 2025 if you're in Real Estate.
I'll introduce a concept that will truely make a massive change to your Real Estate Business.
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson - Visa fler
