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In this episode of No Hacks Snacks, I talked to André Morys, CEO and founder of konversionsKRAFT, to explore the benefits of integrating agile product teams with experimentation.
André discussed the often separate worlds of CRO/AB testing and agile product development, and why merging them can lead to better outcomes. He highlighted the legacy issues that keep these areas apart, and the advantages of making experimentation a core part of product strategy.
The conversation also explores the biases and challenges that hinder product teams from embracing experimentation, what are the main obstacles they face, and how can they overcome them? How might AI help eliminate these biases and accelerate better decision-making?
Lastly, André shares his insights on how large companies can break down silos. What strategies can they use to foster collaboration and create synergy between product development and experimentation?
Tune in and let us know what you think about this.---
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In this episode of No Hacks Snacks, I sit down with Lenka Stawarczyk, a brand strategy and tone of voice expert, to explore the delicate balance between product clarity and a strong brand voice. We discuss why having a tone of voice guide isnât always enough and how real-world interactions often require flexibility. Lenka shares insights on bridging the gap between marketing and product teams, ensuring that messaging remains both user-friendly and brand-aligned.
Tune in for actionable tips on crafting clear, compelling communication that enhances user experience! đïž
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Saknas det avsnitt?
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In this powerful season three premiere, I sit down with Maren Costa, featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate.
Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human costs of our digital convenience. She reveals how she co-founded Amazon Employees for Climate Justice, which successfully pressured the company to adopt climate initiatives â and ultimately led to her controversial firing.
We dive into eye-opening discussions about:
The concentration of power in big tech and the "tech broligarchs"How features like one-click purchasing and Amazon Prime have transformed from convenience to climate concernThe truth behind seemingly benevolent programs like Amazon SmileWhy tech workers should recognize their collective powerMaren makes a compelling case for why we all need to get "radically" engaged in creating change, emphasizing that it takes just 3.5% of a population to create meaningful transformation. Her message is clear: the time for individual action is over â we need collective power to address the urgent challenges facing our world.
[00:00] Introduction to No Hacks Season Three
[00:43] Maren Costa's Life Post-Documentary
[02:12] Journey at Amazon
[05:20] The Rise of Big Tech Oligarchs
[10:20] Amazon Employees for Climate Justice
[13:54] Power Dynamics and Employee Activism
[17:46] Global Protests and Collective Action
[19:49] Consumerism and Environmental Impact
[20:27] Amazon's Strategy to Bypass Google
[22:31] The Impact of One-Click Purchases
[25:03] Prime and the Environmental Cost
[28:26] The Ethical Dilemma of AI
[32:06] Rapid Fire Questions
[39:41] Call to Action for Tech Workers---
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In the latest episode of No Hacks Snacks, I taked to Marta Mijatov about the importance of fostering a culture of experimentation within organizations.
Marta explained the concept of 'safe spaces' for experimentation, emphasizing the need for an environment where team members feel encouraged to propose ideas, take calculated risks, and learn from outcomes without fear of criticism.
She also highlighted the significance of having brave pioneers who challenge the status quo and introduce innovative thinking, backed by strong managerial support.
We then talked 'failure' in experimental contexts, advocating that learning from unexpected results is a success in itself.
In other words: You should listen to this one!
And don't forget the first-ever No Hacks giveaway. See how to enter at the beginning of the video.
P.S. Support the students in Serbia, they are showing us how to change the world đ·đž---
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In this episode of No Hacks Snacks, I sit down with Manuel KrÀhe, a digital growth and Conversion Rate Optimization (CRO) expert and founder of notion.ch, to discuss the limitations of UX best practices as starting points for experimentation.
Manuel shared his insights on why relying solely on these practices can be misleading and emphasizes the importance of individualized data analysis and forming proper hypotheses based on your specific audience and website metrics. He also touches upon the pitfalls of outdated best practice checklists and offers strategies for guiding clients through data-driven decision-making processes.
Tune in to catch one of the best quotes in No Hacks history and subscribe to stay updated on future episodes and an exclusive giveaway for No Hacks listeners!
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In this No Hacks Snacks interview, I talked to Moshe Mikanovsky, product director and host of not one, but two popular podcasts (đ€Ż): Product for Product Podcast and Beyond the Product.
Moshe shared some incredible insights on what startup founders can learn from seasoned product managers, emphasizing the importance of falling in love with the problem rather than the solution. Safe to say your host was very interested to learn about this đ§
We also discussed some common pitfalls like over-relying on surveys and the critical role of stakeholder relationships. Some great book and podcast recommendations there as well!
If you are not quite a product person but need to know some of the things product people know, I can list you 8 worse ways to spend 8 minutes of your life. :)---
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Welcome to the latest episode of No Hack Snacks! In this one, I was by e-commerce expert, AndrĂĄs Kobza, to explore the crucial role of friction in shopping experiences.
Should you always strive to reduce friction, or are there cases where a bit of friction adds value? Why do luxury brands like Ferrari and Rolex intentionally build friction into their processes to increase anticipation and value?
Learn easy, actionable tips for reducing friction on your e-commerce website, the importance of user testing, and proven strategies for improving customer experience.
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In this episode of No Hacks Snacks, I sit down with product and experimentation expert Nils Stotz to discuss the evolving landscape of AI and its impact on A/B testing and experimentation.
Nils shares his insights on how AI can transform the entire experimentation process, from idea generation and hypothesis creation to prioritization and design. He also raises critical questions about the potential for AI to replace human participants in experiments, discussing the ethical and motivational implications of such a shift.
Next, we explore the future of AI in creative fields and digital optimization, emphasizing the importance of preserving human creativity while leveraging AI to handle more mundane tasks. Nils predicts how AI will be integrated into company processes three years from now, highlighting the importance of safe and compliant AI usage.
He also introduces the concept of 'prompting parties,' workshops where teams brainstorm AI use cases to enhance their daily workflows.
This episode offers a comprehensive and thought-provoking look at how AI could reshape the world of product development and experimentation. Don't miss this engaging and informative discussion!
All this in under ten minutes? Yep!
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In the latest episode of No Hacks Snacks, I had an insightful chat with Luka NikoliÄ about how Conversion Rate Optimization (CRO) is shifting from an add-on service to a core discipline in digital marketing.
Key takeaways from our conversation:
â CRO is going mainstream â It's following the path of PPC and SEO, moving from an afterthought to a necessity.
â Specialization is the future â More agencies and freelancers are focusing solely on CRO rather than offering it as a side service.
â Itâs a process, not just A/B testing â True CRO involves research, design, development, QA, and analyticsânot just running experiments.
â E-commerce is leading the way â Businesses are recognizing CRO's role in lowering acquisition costs and optimizing the full buyer journey.
â Hyper-focused providers may emerge â In the future, we might see agencies specializing in just research, A/B test development, or qualitative analysis.CRO needs to be baked into projects from day one, not treated as an optional âWould you like fries with that?â service.
How do you see CRO evolving in the next few years?
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In this episode of No Hacks Snacks, I talked to Brendan McNulty, a CRO, experimentation and product expert, about accessible research methods for optimizers and product builders.
Brandon discussed using AI tools like SimilarWeb, GummySearch, and NotebookLM to gather customer insights quickly. He emphasized prioritizing customer understanding and validates findings with additional data sources.
The conversation is packed with practical tips on leveraging search data, analyzing competitor strategies, and optimizing content for conversions.
Let me know what you think, and subscribe to Brendan's 52 AI Experiments!---
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In this episode of 'No Hacks Snacks,' we interview Marcella Sullivan from Women in Experimentation to discuss how digital professionals can advance their careers through conferences.
Marcella shares insights on the importance of attending and speaking at conferences, building networks, and finding your professional tribe. She highlights upcoming events like the Women in Experimentation Summit and the TLC Summit, designed to help individuals with limited speaking experience gain confidence and professional coaching.
The episode also touches on the evolution and goals of Women in Experimentation, offering opportunities for both men and women to grow and diversify their skill sets. Marcella emphasizes the significance of supporting and compensating speakers to foster a community that benefits everyone involve---
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In this episode of No Hacks Snacks, e-commerce and Shopify expert DuĆĄan PopoviÄ discusses how successful Amazon sellers can establish their own direct-to-consumer (DTC) channels.
DuĆĄan emphasizes the importance of building a brand independent of Amazon and offers practical steps to set up a Shopify store. He addresses challenges like marketing outside of Amazon's ecosystem, identifying target audiences, using platforms like Google Ads for keyword testing, and adapting marketing strategies.
The conversation highlights the long-term benefits of direct customer communication and maintaining control over the business.---
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In this No Hacks Snacks interview, Jonny Longden, Chief Growth Officer at Speero, talked about the evolution of digital optimization and experimentation, discussing how businesses need to shift their mindset by 2025 and beyond. Here are some key takeaways:
âš Redefine experimentation beyond A/B testing: Experimentation shouldn't be limited to just A/B tests and software; it should be a mindset applied across all areas of a business.
đ§Ș Learning from science: Even when controlled experiments aren't possible, using the best available evidence is critical. This is the essence of a scientific approach.
đ Goal-centric approach: Begin with clear goals and objectives. Think about the 'man on the moon' analogy where experiments make sense only within the context of well-defined goals.
đ§ Tools should support strategies, not define them: Donât start with tools or data. First, figure out your strategic intentions for learning and growth, then find the tools that support your mission.
Listen to the full interview below and don't forget to subscribe for future episodes!---
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Just dropped a new Snack interview, and this oneâs packed with insights from Amrdeep Athwal, someone whoâs serious about optimization. Hereâs a little taste of what we chatted about:
1ïžâŁ How do we use digital optimization in our everyday lives?
2ïžâŁ Whatâs the best way to boost your running performance using data?
3ïžâŁ Can regular tasks be turned into cool optimization projects?
4ïžâŁ How is running the ultimate metaphor for digital marketing?
5ïžâŁ How do we know if our optimization efforts are actually working?
If you're into making things work better, faster, and smarter, this chat is for you.---
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Welcome to No Hacks Snacks, your go-to series for short-form insights from innovators and industry leaders. In this episode, we look into the crucial role of employer branding with Ben Labay, CEO of Speero. We explore why a compelling employer brand is essential for attracting the right talent and fostering a vibrant company culture. Don't forget to subscribe for more episodes like this!
The Importance of Employer Branding
Employer branding is more than just a buzzwordâitâs a powerful strategy to distinguish companies in a competitive marketplace. Ben LeBay emphasizes that an effective employer brand attracts "missionaries" rather than "mercenaries." These individuals align with the companyâs mission and values, contributing to a cohesive and dedicated workforce. By crafting a brand narrative that resonates with both internal and external audiences, companies can drive meaningful engagement and long-term loyalty.
Avoiding Common Pitfalls
Navigating the landscape of employer branding can be tricky, and there are common pitfalls to avoid. One such mistake is stifling employee voices on platforms like LinkedIn. Ben shares that companies should encourage employees to share their experiences and insights, thereby enhancing the organizationâs authenticity and reach. Open communication amplifies brand reputation, fostering a network of advocates who genuinely represent the company.
Creating a Culture of Engagement
The key to successful employer branding lies in creating an authentic and engaging environment. Ben suggests a "platform approach" where interaction and contribution become natural and unforced processes for employees. By simplifying these processes, companies empower employees to engage meaningfully with the brand, turning them into natural ambassadors and advocates.---
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In this short episode, I talked to Veronika MorozovĂĄ, product manager and organizer of Berlin's first CRO meetup - CROdashians (how about that for a fun name!).
Veronika shared her insights on the future of conversion rate optimization (CRO) and its anticipated evolution towards a product-centric and MarTech-focused approach. We got into how CRO's integration into product management enhances the entire user journey, creating a better overall experience.
Veronika also discussed the potential role of AI in CRO and contemplates whether the term 'CRO' might be replaced by 'experimentation manager.' Join us for a conversation about the future of CRO and its impact on marketing, product development, and customer experience.---
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Ready to learn about using AI in copywriting the right way?
In the latest interview, I talked to B2B SaaS copywriting expert, Chris Silvestri. Here's what you will learn from the interview:
đ§ How to create AI-driven copy that truly empathizes with your customer base?
đ§ What are the common mistakes to avoid when leveraging AI for writing?
đ§ Why is customer interaction essential for AI to generate relevant content?
đ§ How can the 'PATH framework' enhance your AI copywriting approach?
đ§ What does the future hold for AI in B2B SaaS copywriting?
To get Chris' PATH framework check out this video on his YouTube channel: https://lnkd.in/dj8Qt8iA
Don't miss out, and don't forget to like and subscribe!---
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As we step into 2025, the world of product development is undergoing a seismic transformation. Join Sani and Iqbal in this thought-provoking conversation as they dive into the rise of solopreneurship and explore how AI and emerging technologies are reshaping the game. Discover how small teamsâor even individualsâare outpacing traditional industry giants by leveraging agility, innovation, and the power of niche markets.
How AI tools are lowering the barrier to entry for innovative product development.Why solopreneurship is becoming a powerful alternative to large corporations.The art of identifying and capitalizing on niche markets left untouched by industry leaders.Real-world examples of how individuals are leveraging technology to innovate and thrive.A glimpse into the exciting possibilities of running multiple ventures simultaneously.
In this video, youâll hear Iqbalâs insightful take on how AI is breaking down barriers, enabling solopreneurs to build and iterate products faster than ever before. Sani shares his own experiences with Coheseo, highlighting how technology empowers entrepreneurs to tackle challenges once reserved for large corporations. From streamlining mundane tasks like authentication to filling the gaps overlooked by tech giants, this conversation is packed with actionable insights for aspiring entrepreneurs.
đ What You'll Learn:About the Guest:
Iqbal Ali, a visionary in product development, shares his journey of leveraging AI to innovate and overcome personal knowledge gaps. His story is a testament to the potential of self-driven innovation and the power of technology to transform ambition into reality.
đ Ready to take the reins of your entrepreneurial journey? Watch now and start navigating the future of product development! đĄ---
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In this episode of the No Hacks Podcast, I had the pleasure of sitting down with Bjarn Brunenberg, Experimentation Lead at TomTom. Bjarn has a passion for turning big ideas into actionable steps, and in this conversation, we get into the nuts and bolts of OKRs (Objectives and Key Results), how they differ from KPIs, and why theyâre a game-changer for teams and businesses alike.
Bjarn shares some incredible stories from his time at TomTom, where heâs been helping the company shift from their famous hardware devices to innovative software solutions. We also talk about how OKRs can help bridge the gap between ambitious company goals and the day-to-day work that teams do.
Hereâs a glimpse of what we covered:
The difference between OKRs and KPIs (and why getting this right matters).How to avoid common OKR mistakes, like setting vague objectives or misaligning teams.Practical tools like the KPI Tree and Opportunity Solution Tree that make complex goals feel achievable.Lessons from experimentation failures (including a pricing test with unexpected results).How Bjarn applies the principles of OKRs to his personal goals, like learning Portuguese and becoming a keynote speaker.Whether youâre a leader, part of a product team, or just someone looking to bring more structure and focus to your goals, thereâs something here for you. This conversation is full of relatable insights, practical advice, and a good dose of humor about the challenges we all face in trying to âget it right.â
Chapters:
00:00 Understanding OKRs and KPIs
01:33 Bjarn's Role at TomTom
03:02 Challenges with OKRs
04:01 Aligning OKRs with Business Goals
06:46 Frameworks for Clarity
10:37 Common Pitfalls in Product Development
12:54 Rapid Fire Questions
13:18 The Humor in Testing Failures
14:13 The Ethics of Pricing Tests
14:56 Lessons from Professional Mistakes
16:44 Favorite Optimization Tools
17:36 Applying OKRs to Personal Life
22:17 Real-World Applications of Product Development Strategies
25:04 Final Thoughts and Season 2 Wrap-Up---
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Unlock the secrets to effective email marketing and smarter audience engagement!
In this episode, Tara Dinoski, CEO of Indico Digital, shares practical strategies for making email marketing work without overcomplicating it. Learn how to create meaningful segments (hint: start with customers vs. prospects), why overusing buzzwords and gimmicks wonât get results, and how integrating email with other channels like paid media can be a revenue game-changer.Tara also debunks myths that hold brands back, including the idea that thereâs a âperfectâ time to send emails or that SMS marketing is always the better choice. Plus, she shares her unique perspective as a digital nomad, balancing client work while traveling the world and building a high-growth agency.
Whether youâre just starting out with email or looking to optimize your current strategy, this episode is packed with actionable insights you can apply today. And for fun, we get Taraâs take on the best Greek dishes and the biggest lessons sheâs learned from living abroad.
What youâll learn in this episode:
The first step to better email segmentationWhy âtesting just to testâ wonât get resultsThe smartest way to integrate email with other channelsHow to manage client work while living a digital nomad lifestyleSimple strategies to build your email listChapters:
0:00 Introduction to Tara Dinoski and Indico Digital
0:38 Strangest client call as a digital nomad
1:59 How location and time zones affect client relationships
3:40 Overcoming fear in email marketing
5:18 The basics of segmentation: customers vs. prospects
7:28 Real-world insights from segmentation (boots and colors example)
9:52 Myths about email marketing: Testing and over-segmentation
12:18 SMS vs. email: Costs, myths, and misconceptions
15:42 The perfect time to send emails is a myth
19:00 Integrating email marketing with paid media
22:55 How reviews power smarter email campaigns
28:12 Life as a digital nomad: Lessons from Greece and MedellĂn
32:40 Balancing work, travel, and client expectations---
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