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Struggling to get your toy pitch noticed? đ
In this episode of Making It In The Toy Industry, host Azhelle Wade reveals the secrets to crafting email subject lines that grab attention and boost your chances of success. Learn the powerful 'Four Uâs' formulaâUrgent, Useful, Unique, Ultra-Specificâand discover proven tips to make your emails stand out in crowded inboxes.
From real-life examples of high-converting subject lines to bonus tips on emojis and formatting, this episode is packed with actionable advice to level up your email game. Tune in and learn how to write toy pitch emails that get clicks, opens, and results! đŻâ¨
[1:37] - One-on-One Coaching Opportunity[02:48] - Email Marketing for Toy Pitches[07:53] - The Four U's of Email Subject Lines[17:25] - Bonus Tips for Email Subject Lines[18:50] - High Converting Email Headlines[29:41] - TCA Alumni Shoutout!
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Ever wondered how toys come to life through photography? đ¨â¨
Mitchel Wu, an acclaimed toy photographer known for his brilliant use of motion and emotion in toy imagery, joins Azhelle Wade in this episode to unravel the magic behind his spectacular work with major clients like Marvel, Disney, and Hasbro.
Learn how he transitioned from a mundane consumer products career to mastering the niche of toy photography, and get insights on making your own products come alive through powerful visuals. Tune in to hear Mitchelâs tips on creating engaging toy stories, using practical effects, and carving out a unique creative style in the competitive field of photography. Explore how storytelling can elevate your social media content and discover why specializing can make all the difference in your professional journey.
From Toy Story-inspired setups to creating dynamic scenes for top brands like Disney and Mattel, Mitchel reveals the secrets behind his craft. Learn how he turned a hobby into a thriving career, why storytelling is at the heart of his work, and his tips for creating scroll-stopping images. Donât miss this inspiring episode!
04:42 Mitchel Wu's Background and Career Shift07:14 Discovering Toy Photography09:15 Building a Career in Toy Photography15:05 Creative Process and Techniques23:01 Nostalgia and Emotional Connection23:36 Client Work and Social Media Campaigns25:19 Advice for Aspiring Photographers28:29 Tips for Capturing Great Photos30:55 Storytelling in Toy Photography36:10 The Importance of Social Media38:36 Engagement and Impact in Photography
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Saknas det avsnitt?
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Ready to turn your toy ideas into marketable products but feeling lost in the world of virtual pitching? đ Donât worry, this episode is definitely for you! In this episode of Making It In The Toy Industry, host Azhelle Wade drops all the tips you need to nail your next virtual toy pitch.
Discover why energy is your secret weapon, how to create an unforgettable sizzle video, and why personalizing your pitch can set you apart. Plus, weâll discuss common mistakes to avoid, from outdated visuals to poor storytelling, and show you how to create a polished and professional presentation that leaves a lasting impression.
If youâve ever wondered how to connect with toy companies virtually, keep your audience engaged, and follow up effectively, this episode is packed with actionable advice to help you succeed. Stay tuned for bonus tips on building relationships and tools to make your pitches stand out. đŻđ
Donât miss outâhit play and letâs make those toy dreams happen! â¨
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Ever wonder how a kid from the South Bronx grew up to be a superstar children's book author and illustrator? đ
In this episode of Making It in The Toy Industry, join host Azhelle Wade as she chats with Charles George Esperanza, the creative mind behind Boogie Boogie Yâall! đ¨đ From dreaming of drawing comics to becoming a HarperCollins author, Charles shares his journey full of ups, downs, and plenty of surprises.
He shares how he turned "no" into motivation, why his vibrant oil-painted illustrations are changing how we see graffiti, and his creative tricks for making big waves in publishing. Tune in to hear his inspiring story and grab some tips on making your own creative dreams come true! â¨
Head over to thetoycoach.com/248 for all the links and resources mentioned in this episode!
[02:53] - Introduction to Today's Guest: Charles George Esperanza[03:50] - 'Boogie Boogie Y'all' Audio Version[07:25] - Interview with Charles George Esperanza Begins[09:18] - Charles's Journey and Inspirations[17:43] - Challenges and Breakthroughs in Publishing[30:59] - Struggles and Breakthroughs in the Art World[31:49] - Transition to Education[35:10] - Inspiration Behind Boogie Boogie Y'all[37:47] - Creating and Promoting Boogie Boogie Y'all[46:21] - Future Projects and Reflections
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How do you pivot your toy business when your current model isnât working?
In this episode of Making It in the Toy Industry, Azhelle Wade chats with Tyler Turk, founder of Crated with Love, about his journey from subscription box entrepreneur to retail board game powerhouse. When Tylerâs subscription box business skyrocketed during the pandemic, it seemed like a dream come trueâuntil the workload became unsustainable. Thatâs when he made a bold decision to pivot to selling one-off products, a shift that transformed his business into a retail success story.
Tyler shares how he tackled the challenges of transitioning from subscriptions to board games, landed his products in major retailers like Barnes & Noble, and mastered the art of adaptability in a competitive market. Whether you're looking to refine your toy business, connect with retailers, or learn how to pivot your brand to match market needs, this episode offers invaluable insights for creators, entrepreneurs, and industry professionals alike.
Learn Tylerâs strategies for navigating manufacturing, retail partnerships, and scaling your business without burnout. Donât miss the practical tips and inspiring lessons from this episode! đ
[02:24] - The Origin Story of Crated with Love[05:25] - Challenges and Pivots During COVID-19[09:53] - Transitioning to Retail and B2B[14:18] - Future Plans and Subscription Box Evolution[20:15] - Executing a Successful Pivot[20:38] - Strategies for Approaching Major Retailers[23:05] - Learning the Manufacturing Process[25:48] - Overcoming Challenges in Retail Transition[28:04] - Future Goals and Automation[30:29] - Networking and Industry Insights[33:12 ] - Closing Thoughts and Contact Information
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Are you skeptical about integrating AI into your toy business?
In this episode of Making It In The Toy Industry, host Azhelle Wade, also known as The Toy Coach, shares her AI expertise from this year's People of Play Innovation Conference and ChiTAG - Toy and Game Fair in Chicago, where she presented her talk on 'How AI is Making Toy Innovation and Pitching Easier Than Ever Before.' Youâll see firsthand how AI can significantly 10x your toy development process with a custom GPT solution.
Azhelle talked about identifying bottlenecks, researching AI tools, and planning, testing, and training your team to implement AI effectively. Take advantage of learning the five-step process to integrate AI seamlessly while preventing the pitfalls. Watch the full episode to understand how to employ AI from idea generation to creating compelling visuals and pitches that can streamline and potentially level up your toy business.
Overview of AI-Enhanced Workflows â [00:03:13]Integrating AI Without Overload â [00:06:53]Using AI to Refine Business Bottlenecks â [00:08:57]Custom GPT for Idea Refinement â [00:12:37]MakeItToyetic Custom GPT Demo â [00:13:52]Testing AIâs Effectiveness â [00:16:20]Enhanced Workflow with Cast Magic â [00:21:21]Addressing AI Concerns and Limitations â [00:25:41]Generating Toy Ideas Using ChatGPT â [00:29:34]Implementing AI in Teams and Processes â [00:33:29]
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Have you ever wondered how a simple office toy evolved into a toy phenomenon?
In this episode of 'Making It In The Toy Industry', host Azhelle Wade sits down with Aaron Muderick, the creative mind behind Crazy Aaron's Thinking Putty. From a child's love for tinkering to creating a renowned brand, Aaron's journey is a testament to innovation, persistence, and passion. He discusses the importance of staying connected to your audience, maintaining product quality, and the critical lessons learned in balancing growth and focus.
Learn about the unique steps of toy design, the challenges of innovation, and what it really takes to succeed in the competitive toy industry. Aaronâs insights offer a behind-the-scenes look at toy development that every aspiring creator and toy enthusiast will love. From inspiration to production, this is an episode you donât want to miss!
00:36 Aaron's Journey: From Silicon Valley to Putty Innovator02:35 The Slime Craze and Establishing a Permanent Footprint04:02 Developing Thinking Putty for Adults05:13 The Accidental Discovery of Putty07:24 The First Steps to Entrepreneurship09:27 Scaling Up: From Office Pool to Retail Success15:51 The Importance of Focus and Specialization19:41 Sustainability and Local Manufacturing25:01 Navigating the Slime Craze30:48 Quality and Consistency35:19 Innovations and Future Trends
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Have you ever wondered what it takes to successfully launch on a crowdfunding platform?
Many creators go to the world of crowdfunding believing it's simply about having a great idea and posting it online. However, there's far more strategy involved than we realize. The process requires meticulous planning, audience engagement, and a strong narrative to capture backers' hearts and minds.
In this episode of Making It In The Toy Industry, host Azhelle Wade talks with Lisa Ferland, a seasoned crowdfund consultant who has helped raise over $1 million for creators on platforms such as Kickstarter, BackerKit, and Indiegogo. Lisa shares tips on everything from evaluating if crowdfunding is right for you, to understanding the importance of community, and the critical role of storytelling in the toy industry. Discover why the pre-launch phase is crucial and learn specific strategies to keep backers engaged throughout your campaign. Listen to the full episode to absorb these insights and moreâperfect for both seasoned and aspiring creators!
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05:25 Lisaâs Journey: From Editing Stories to Crowdfunding Consulting11:22 The First Steps for a Successful Kickstarter Launch18:47 Indicators That Crowdfunding Might Be Right for You24:30 The Importance of Building an Audience for Crowdfunding Success30:56 Engaging and Maintaining a Community of Backers36:45 The Role of Visuals and Multimedia in Kickstarter Success41:03 The Significance of the Pre-Launch Phase in Crowdfunding49:20 Understanding and Navigating the U-Shaped Curve of Campaigns55:12 Key Elements of Post-Launch Engagement for Repeat BackersSend The Toy Coach Fan Mail!
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Ever wondered how to truly captivate buyers in the toy industry? Or why do some sales pitches fall flat even when the product is amazing?
In todayâs episode, we will talk about the magic of storytelling in the toy industry! Weâll cover how sales reps and vendors approach things differently, plus the secrets to crafting pitches that go beyond a quick sale and build lasting customer relationships. Discover how storytelling can be the key to success in this highly competitive toy market.
Join us in this storytelling showdown with our guests, Tres Patton and Rachel Jones! Tres reveals techniques for crafting a compelling brand story, while Rachel discusses the importance of seeing through a child's eyes and building long-term relationships. Learn the art of maintaining passion, educating retail partners, and ensuring your product stands out. This episode is a must-listen for anyone in toy sales whoâs ready to level up through the art of storytelling!
02:26 The Storytelling Face-Off Begins05:49 Defining Storytelling in Sales06:53 Building Trust Through Product Experience14:30 Adapting Storytelling for Tough Sales18:26 Understanding the Roles: Vendor vs. Sales Rep25:38 Rediscovering Passion in Sales26:08 Navigating the Emotional Rollercoaster of Sales26:50 Balancing Work and Personal Life28:42 The Importance of Flexibility in Sales31:32 Building Relationships Through Storytelling36:26 When Storytelling Falls Flat41:32 Favorite Toys of Tres and Rachel
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Want to know how to âwowâ your way into the competitive toy industry?
In this episode of Making It In The Toy Industry, host Azhelle Wade looks into Richard North's life, sharing how he went from a determined 19-year-old to a multi-award-winning entrepreneur and the founder of Wow! Stuff. You will learn about his careerâs turning points, such as being featured in Channel 4's Secret Millionaire TV Show, including the emotional inspirations behind the creation of Wow! Stuff and groundbreaking ideas that keep the company pushing forward.
Find out the importance of mentorship, early business ventures, and how innovation can stem from unexpected places like the novelty 'Butt Face' towel. Get ready to be inspired by Richardâs stories from personal heartbreaks to meeting scientists, forging a path toward tech-infused toys and revolutionary 'puppetronics.' Listen to this episode for expert insights and fascinating anecdotes that captivate and educate aspiring toy creators like you!Listen For These Important Moments
01:17 Early Challenges in the Toy Industry04:01 Building a Resilient Team07:35 The Importance of Recruitment09:40 Richard's Entrepreneurial Journey21:20 The Psychology of Consumer Behavior27:04 Why Richard Started Wow! Stuff33:53 From Novelties to Toys36:17 Innovating with Wow! Stuff39:36 Collaborations and Future Plans49:20 A Heartfelt Business Story52:44 Childhood Toys and Final ThoughtsSend The Toy Coach Fan Mail!
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Curious about what happens when major toy industry players team up?
In this episode of Making It In The Toy Industry, host Azhelle Wade cracks open the toy box on the epic merger between The Toy Association and People of Play. Youâll hear straight from the toy legends â Mary Couzin and Greg Ahearnâas they give us backstage passes on their big plans for events like POP Week and ChiTAG, and how this merger is shaking things up for the toy industry. The guests shared what sparked this merger and the opportunities that await toy creators, inventors, and enthusiasts in the long run.Youâll also get to hear solid tips on how to make the most of toy fairs and events like pitching, networking, and thriving in an industry that's always leveling up. Whether you're a toy biz vet or just starting to dip your toes in the toy industry, LISTEN to this episode because it is packed with everything you need to level up your toy game!
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01:36 The Major Merger: The Toy Association and People of Play08:27 Maintaining the Spirit of POP13:11 Immediate Changes and Future Plans20:00 Nostalgic Toys and Their Comebacks21:35 ChiTAG and POP Week: Coming this November 2024!24:15 Young Inventor Challenge and Industry Opportunities25:57 Networking Tips for New Inventors29:52 How to Make the Most of ChiTAG and POP Week32:55 Encouraging New Toy InventorsSend The Toy Coach Fan Mail!
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Ever wondered how a toy brand can also serve as a wellness tool? In this episode of Making It In The Toy Industry, Azhelle Wade interviews Marina Khidekel, the founder of Hugimals World. Discover how Marina transitioned from a successful health journalist to a toy entrepreneur on a mission to address anxiety and stress with weighted plush toys. Marina shares personal life experiences that inspired the creation of Hugimals, which has been featured in prominent media outlets such as, Time Magazine, Parents Magazine, Good Housekeepingâs Best Toys, and the Today Showâs It List. During this chat youâll learn a bit about product development and distribution, the brand's marketing strategies (plus how to make them your own), and the power of thoughtful media engagement.
Marina Khidekel details her unexpected journey into the toy industry, highlighting the importance of aesthetic appeal and emotional connectivity in product design. Walk through the challenges and triumphs of launching a plush line, and creating a whole new category in the toy industry.Marina shares her experience working with experts to ensure product efficacy, and how grassroots efforts led to media success. If you are considering launching a toy line in a newish category that may not be getting a lot of love right now, this episode is a must listen.
02:51 Marinaâs Journey: From Journalism to Toymaking04:49 Creating a New Toy Category During the Pandemic05:55 Aesthetic and Design Story of Hugimals08:12 Hugimalâs Recognition in Big Publications12:19 Role of Pilot Programs in Product Validation25:46 Leveraging Media Expertise for Brand Success29:55 Changes in the Media Industry35:27 New Products from Hugimals World38:49 Importance of Experts & Research in Toy Development49:37 Marinaâs Favorite Toy as a Kid
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Have you ever thought about switching careers and diving into a completely new industry? In this episode of 'Making It in the Toy Industry,' student host Virginia takes the reins to interview Chrissy Fagerholt, a former floral designer turned toy entrepreneur. As one of the first graduates of the Toy Creators Academy (TCA), Chrissy shares her incredible journey, discussing the challenges and triumphs she experienced while getting her products licensed by heavyweights like Mattel and Goliath. From her initial licensed game, Friend or Faux, to her newest hit, Girls in Bar Bathrooms, Chrissy provides a backstage look into what it takes to succeed in the toy industry.
In this episode, listeners will gain valuable insights into the nuances of the toy business including the critical role of industry education, the financial realities of self-funding, and the power of social media marketing. Chrissy also gives an honest account of balancing creativity with business management and what aspiring inventors can expect if they choose to follow in her footsteps. Whether youâre an inventor, entrepreneur, or someone with a keen interest in the toy industry, this episode offers a treasure trove of insider tips and inspirational stories.
02:03 Chrissy's Journey to Toy Creation03:09 The Toy Creators Academy Experience03:43 From Licensed Products to Self-Publishing08:52 Chrissy's Success Stories10:03 The Story Behind 'Girls in Bar Bathrooms'14:08 Chrissy's Social Media Presence16:01 Discussing Business Structure and Origins17:26 Balancing Work and Personal Life19:15 Financial Realities of Running a Business21:24 Navigating Business Challenges and Growth24:10 Inventor vs. Entrepreneur: A Personal Reflection26:20 Exploring the Game 'Girls in Bar Bathrooms'30:24 The Joy and Value of Games
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Want to learn secrets to growing your toy brand online? In episode 238 of Making It In The Toy Industry, host Azhelle Wade revisits an extended interview with her mentor, Amy Porterfield, a multi-million dollar online business owner and expert in email marketing. During the podcast, Amy shares her journey from corporate life to becoming an entrepreneur, highlighting the importance of list building and personal storytelling in email marketing. Azhelle and Amy discuss the evolution of Amy's business, the significance of clear partnership expectations, and tips for creating effective lead magnets for building email lists. The conversation offers valuable insights for toy industry entrepreneurs looking to grow their businesses through digital marketing strategies.
00:33 On the Road: Astra Board Meeting01:04 Introducing Amy Porterfield04:13 Amy's Journey to Entrepreneurship17:48 The Value of Partnerships20:21 The Importance of Affiliate Partnerships21:08 Lessons from a Business Partnership25:17 The Power of Email Marketing33:10 Creating Effective Lead Magnets38:20 Childhood Inspirations and Final Thoughts
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Ever wondered how to turn your toy idea into a fully-funded product without breaking the bank?
In this episode of Making It in the Toy Industry, Azhelle Wade sits down with two crowdfunding experts from BackerKit, Lafia and Maddie, to spill all the secrets behind running a successful crowdfunding campaign.They dive into how BackerKit helps creators manage backers, collect pledges, and fulfill rewards (without losing their minds in spreadsheets). Youâll also hear about "Topias"âgroup launches where multiple creators team up to support each otherâs campaignsâand how to build an audience that will help you hit your funding goals in no time. Whether you're just starting out or looking to take your toy product to the next level, Lafia and Maddie share real success stories, smart strategies, and tips for growing your email list and marketing your campaign like a pro.
If youâve got a big idea and want to learn how to make it happen with crowdfunding, this episode is packed with insights you donât want to miss!
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What Can a Pediatric Occupational Therapist Teach Us About Toys?
Learn the secret to using household items for enhancing your child's fine motor skills. (Timestamp: 10:15)Find out how AI can creatively assist parents in developing engaging activities for their kids. (Timestamp: 15:45)Find out the unique toy recommendations Kerri shares for developing fine motor skills, and how you might already have these items in your kitchen. (Timestamp: 18:42)Hear expert insights on the impact of sensory regulation and how to improve your child's focus through play. (Timestamp: 22:30]Hear Keri Wilmotâs personal stories about memorable toys from her childhood. (Timestamp: 30:05)
In Episode 236 of "Making It in the Toy Industry," host Azhelle Wade chats with pediatric occupational therapist, Keri Wilmot, who has a treasure trove of insights from her nearly 25 years in the field.
Keri uses toys to help children improve fine motor skills, coordination, and overall performance in self-care tasks. Her work with kids facing ADHD, autism, Down syndrome, and cerebral palsy is testament to the transformative power of play.
Want to help your child master the art of tying shoelaces? Kerriâs got a tip for thatâuse toy tools like tweezers to build up the necessary hand strength. Is your kid's sensory processing a roadblock to engaging in play? Keriâs got that covered too in her book âWired Differently.â And if youâre worried about how tech has sidelined physical activities, her new book âFine Motor Foundationsâ addresses this head-on with practical advice.
Episode Cliff Notes:
Mentioned In This Episode:For the links mentioned in this episode visit www.thetoycoach.com/236
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Is Your Email Marketing Consent-Compliant, or Are You Just Spamming? In digital marketing circles, consent in email marketing has never been a hotter topic. Before the toy industry gets left in the dust on what constitutes as "consent" in email marketing, you NEED this episode.
Want to keep your subscribers happy? Find out how informed consent can transform your email game. [08:23].Learn the secret to avoiding legal issues and ensuring high email deliverability by understanding the power of genuinely informed consent.Ever thought a toy company email could be... fun? Tarzan rewrites one with a killer opening line using non-linear storytelling. [15:07].Azhelle Wade and Tarzan Kay ideate email marketing strategies specific for the toy industry, such as humanized brand representation [18:00].One simple trick to reduce your unsubscribe rates and improve the subscriber experienceâdonât miss it. [23:45].
Today on Making It in the Toy Industry, The Toy Coach shares a conversation with email marketer Tarzan Kay to break down why getting clear, informed, and revocable consent is more important than ever. With the rise of regulations in email marketing it's essential to ensure that your email list is not only compliant, but engaged.
How many times have you come back from a toy show only to be bombarded by random newsletters you never signed up for? Not only is this an annoying reality, but itâs a surefire way to tank your reputation, deliverability, and those all-important open rates.
Tarzan joins the show to get real about to build a valid email listâwhether itâs with lead magnets, trade show contacts, or discount codes. In this episode learn tips on how to keep your list engaged, rather than running for the unsubscribe button.
đĄ EPISODE CLIFF NOTES:For the links mentioned in this episode visit: www.thetoycoach.com/235
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Time for a little tough love toy-coaching: If you're struggling to develop a pre-production sample of your toy that you're proud of, the problem might be you! This week on the podcast, you'll learn 3 common mistakes that new toy creators make when working with overseas factories. This episode includes insights from my full time work in the toy industry and my 1:1 client work. When applied correctly, the 3 lessons taught in this episode will save you time and money in the toy development process.
Why You Should Be Pantone Obsessed
Being Pantone-obsessed can make or break your toy design. In this episode, Iâll break down the magic of Pantone color matching and why having a Pantone booklet in your toolkit is non-negotiable.Get Specific or Get Ready to Pay Another Sample Fee
Vague instructions are the kryptonite of successful toy production. Iâm sharing a personal story of how such nonspecific language led to a production disaster.Slow Down On Pre-Production Approvals
Pre-production samples should be approved SLOWLY and with care. In this episode, Iâll tell you why. This episode will transform your view of pre-production samples to avoid production mistakes.Episode Cliff Notes:
Discover how a universal color standard can save you time and money in your toy production. [00:01:44]The major pitfall of using vague language in your product development requests. Learn how to be specific and clear to ensure your toy comes out exactly as you envisioned, without unnecessary delays. [00:14:09]Why itâs crucial to always review a physical pre-production sample, rather than relying on photos or videos, to catch any overlooked issues and ensure your final product is flawless. [00:21:24]
After this episode you'll be aware of the top 3 mistakes most new creators make when working with a factory and how to avoid them.Send The Toy Coach Fan Mail!
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Forget just selling productsâit's time to create immersive shopping experiences for your customers, in person and online. The sensory retail revolution is here, driven by consumers who are tightening their purse strings yet still craving a deeper connection with the brands they invest in. In todayâs episode, weâll dive into three powerful ways plush brandsâfrom high-end labels to indie creatorsâare building these connections and turning them into tens of thousands of social media likes, comments, and shares.
Take a closer look at the strategies behind savvy brands like Jelly Cat, Ragmop and Goose, and Sad Nuggie, and learn how you can put your own unique spin on consumer engagement in the digital age.
Pop-Up Perfection: Jelly Catâs whimsical diner setups and pet-themed series arenât just Instagrammableâtheyâre unforgettable.Unboxing, Reinvented: Ragmop and Goose transform packaging into a share-worthy event, complete with puppets and surprises.Storytelling FTW: Sad Nugget shows how to weave a compelling narrative around your products, making them feel exclusive without the hefty price tag.
Hereâs a sneak peek at what youâll hear:When youâre ready to get creative with your marketing budget, hit play on this episode, grab a notepad, and prepare to change how your customers not only see your brand but how they feel about it.
Combining physical products with emotional and tactile experiences can enhance customer engagement and drive sales, even in a frugal market. Discover how experiential retail is making waves in the plush toy industry and beyond. [00:02:00]Learn how brands like Jelly Cat and Ragmop & Goose use social media to create unforgettable boxing and storytelling experiences that captivate consumers and generate buzz. These strategies can offer a high return on investment for your brand! [00:02:00]You donât need a big budget to create a memorable customer experience. Learn how storytelling through packaging and personalized selection processes can make your product launch unique and engaging without breaking the bank. [00:11:27]
Episode Cliff Notes:
For the links mentioned in this episode visit: www.thetoycoach.com/233Send The Toy Coach Fan Mail!
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What is the "Underconsumption Core" TikTok trend and how might it effect the toy industry? From "Loud Budgeting" to "Underconsumption Core" Gen Z and Millennials are leading an era of saving over spending, and they aren't keeping quiet about it. As the cost of living skyrockets while wages remain stagnant, the U.S. is bracing for a financial downturn. But this time, consumers are anticipating, preparing, and talking about how they're cutting back, all over social media.
If you haven't yet explored the implications of this trend on the toy industry, now is the time. In this episode of the Making It In The Toy Industry Podcast, we dive deep into the potential impact of "Underconsumption Core," drawing parallels to the 2008 recession and its influence on toy sales. We'll examine the toy categories that thrived during that financial crisis and discuss how today's focus on mindful spending might shape the toys we develop and how we market them.
Key Takeaways:
Resilient Categories: Arts and crafts, building sets, and games and puzzles weathered the 2008 financial storm, suggesting these could be strong contenders for future toy releases.
The "Underconsumption Core" Trend: Driven by a focus on budgeting, a desire for lasting value, and the challenges of a high cost of living, this trend may lead to a demand for durable, multi-use toys and an "Underconsumption Core" aesthetic.
Low-Price Novelty Success: During economic downturns, low-price novelty items and arts and crafts products often appeal to both high-income and budget-conscious consumers, offering a potential strategy for future product development.
Tune in to gain valuable insights on how the Underconsumption Core trend may impact the toy industry's pricing strategies, revenue growth, and overall consumer behavior. Don't miss out on the opportunity to adapt your toy business or career to align with the changing consumer landscape.Send The Toy Coach Fan Mail!
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