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Episode Topic: Mastering LinkedIn Basics
Overview:
In today’s episode, we dive into the essential building blocks of using LinkedIn effectively, whether you're a new listener or a longtime follower. We will emphasize the importance of revisiting the fundamentals to enhance your LinkedIn presence.Key Highlights:
**Personal Profile:**
- **Foundation:** Your personal profile is the cornerstone of your LinkedIn activities.
- **Maintenance:** Regularly update your profile to ensure it accurately reflects your current roles and responsibilities.YouTube video on the top 10 ways to optimize your LinkedIn profile
https://youtu.be/u-PsMjlZYIY?si=-EUGLZW5dgC0jnkR
2. **Building a Valuable Network:**
- Focus on connecting with individuals who add value to your professional life, rather than expanding your network indiscriminately.
- How to strategically unfollow of people who no longer align with your current interests or goals.3. **Creating Consistent Content:**
- **Engagement:** Leverage video content to engage with your audience, sharing expert tips and advice.
- **Strategy:** Develop a content strategy that includes creating short, impactful videos to enhance visibility and engagement.4. **Engaging with Your Community:**
- Active participation in discussions and personal interactions on LinkedIn can lead to meaningful connections.
- Engagement should be reciprocal; focus on interactive communication rather than one-sided conversations.5. **Company Page:**
- **Visibility:** Even solopreneurs should maintain a company page to increase their chances of being discovered by potential clients.
- **Branding:** A company page allows for additional branding opportunities and showcases your professional offerings.**Additional Resources:**
www.youtube.com/c/linkedinwithlouisewww.louisebrogan.com/webinar
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LinkedIn company pages dashboards have had a makeover!
Learn what is what, how to find what you need, and how your Company can use the new Dashboard effecitvely.
We also cover the new features for LinkedIn Premium Company Pages and I share what features I like best
Today's Actions for all company pages
Featuring top content to increase reach
Simplifying content sharing with RSS feeds
Utilizing notifications for consistent posting
Premium features like custom call-to-action buttons, visitor insights, and custom testimonials
How to draft posts with AI assistance
Growing followers faster with auto invites
We walk you through setting up these features, sharing insights on how they can benefit your business, and providing tips on how to get the most out of your LinkedIn company page.
Whether you're using the free version or considering premium, this guide will help you enhance your LinkedIn presence and attract more B2B clients.
Full video walkthrough - https://youtu.be/bjs0W9Qa-mM
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Saknas det avsnitt?
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Learn how to unlock LinkedIn success with these tips and strategies. Stay updated with the latest LinkedIn news and optimize your profile for maximum visibility and networking opportunities! Join Louise and Karen for their quarterly catchup on all the new stuff happening on LinkedIn - from Australia to N.Ireland
LinkedIn VIP Sessions with Louise - www.louisebrogan.com/linkedinvip
LinkedIn Video Visibility Package - www.louisebrogan.com/the-visb
LinkedIn Training Workshops - https://louisebrogan.com/linkedin-training-for-corporate-teams/
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In this episode, host Louise Brogan sits down with Adina Jipa, Founder and CMO of SocialInsider, to discuss the insights from the 2024 LinkedIn Benchmarks report. Discover the latest trends, strategies, and analytics that are shaping LinkedIn as a go-to marketing tool for B2B brands.
**Key Highlights:**
- LinkedIn's Engagement Surge:
- LinkedIn has seen a 44% year-over-year increase in engagement rates, becoming a crucial platform for business marketing.
- The platform fills the gap left by changes on Twitter/X, attracting more content creators and businesses.- **Rise of the Creator Economy:**
- LinkedIn allows individuals to become creators, achieving high engagement with their audiences.
- Businesses are investing more in LinkedIn due to the growing user base and engagement opportunities.- **Effective Content Types:**
- Multi-Image Posts: These posts have the highest engagement rate on LinkedIn, outperforming carousel posts.
- Videos: The most shared content type, essential for a diverse and engaging content strategy. Videos should be under ten minutes and can be broken into shorter clips for better engagement.
- Polls: Generate the highest impression rates, useful for research, audience insights, and content generation.- LinkedIn Groups vs. Newsletters:
- LinkedIn groups are less effective for engagement and impressions.
- The newsletter feature is recommended for better brand visibility and audience engagement.- Posting Frequency and Strategy:
- Brands have increased their LinkedIn posting frequency by 10% in 2024.
- Aim to post at least once per working day, using a mix of text, multi-image posts, and videos.
- Limit posts with external URLs to keep the audience engaged on LinkedIn.- Leveraging Employee Networks:
- Employee advocacy can significantly boost post interactions. Educate and encourage your team to create and share content on LinkedIn.
- Consider starting with the sales team and expanding to other departments.- Caption Length Insights:
- Shorter captions work best with multi-image posts.
- Experiment with caption lengths for other post types to see what resonates with your audience.**Top 2024 LinkedIn Benchmarks:**
1. 44% increase in LinkedIn engagement rate Year-over-Year.
2. Multi-image posts generate the highest likes and comments.
3. Videos are the most shared content type.
4. 10% increase in brand posting frequency.
5. Polls have the highest impression rate.
6. Multi-image posts with short captions achieve the highest engagement.Watch the Full Interview
For more detailed insights, watch the live interview between Louise Brogan and Adina Jipa https://youtube.com/live/t6jop2cHensResources Mentioned:
- [The Magic of Employee Influence] by Ivana Brutenič and Kristína Cichý Kováčiková - A guide to activating employee ambassadors on LinkedIn.Follow Us
- YouTube: www.youtube.com/c/linkedinwithlouise
- LinkedIn: www.linkedin.com/in/louisebroganSubscribe and Review:
If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us create better content for you.---
**Contact Information:**
For inquiries, reach out to us at [email protected] -
I would like to reset the room for you today.
How do you currently view LinkedIn?
Somewhere people are constantly selling to you?
Does this sound familiar?
People are sending you spam messages. A lot of people seem to be using AI to write their posts You are tempted to download one of those third party plug in things others talk about - you know - they send automatic messages for you, find people and then all you have to do is get them on a call? You don't really have time to do this stuff so you just scroll through the feed and click the like button a few times What if it could be different?What if you looked forward to checking your LinkedIn? Catching up with your network, reading some interesting posts and maybe even attending a LinkedIn audio once a week?
We don't need to run before we can walk. I am not suggesting you start broadcasting a weekly live show yourself. But I would love you to feel comfortable posting once or twice a week. And every time you open the app on your phone, you recognise the person in the newsfeed and enjoy commenting on their content.
Shall we do this?I am going to write a series of newsletters aimed at helping you. The individual. And record these accompanying podcasts.
These newsletters are going to be based on a theme - how to approach LinkedIn as though it were your next in-person industry event.
We are not eating the whole elephant today - let's just start with the first step - preparation.
To subscribe to the newsletter - https://www.linkedin.com/posts/louisebrogan_linkedinwriting-newsletter-linkedinforrealpeople-activity-7162379067667795968-fFNl?utm_source=share&utm_medium=member_desktop
www.louisebrogan.com
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Gus Bhandal, the founder of M Guru, a digital marketing agency in central England, shares his journey from studying marketing in 1996, through various roles and experiences, to starting his agency in 2017.
His unique approach to leveraging social media for business growth, especially LinkedIn, has positioned him as a go-to expert in the field (in Birmingham ;)) Gus discusses his pivot from running a popular pub to focusing on digital marketing, emphasizing the importance of social media in attracting customers. As the pandemic increased reliance on digital platforms, Gus's expertise in LinkedIn became highly sought after, marking his deep dive into the platform around 2020.
Throughout the conversation, Gus shares valuable insights on LinkedIn's power in building communities, personal branding, and the significance of attending industry events for networking.
He also touches on Uplift Live, an upcoming LinkedIn-focused conference he's co-organizing, designed to delve deep into effective LinkedIn strategies with top experts in the field.
**Key Takeaways:** - Gus Bhandal's rich background in marketing and his transition from hospitality to digital marketing.
The impact of the pandemic on the surge in demand for LinkedIn training. - The essence of LinkedIn for professional networking and community building. - The significance of attending industry events for personal and business growth. - A preview of Uplift Live, the must-attend LinkedIn conference for deep strategic insights.**For More Information:**
To learn more about Gus Bhandal and his work, find him on LinkedIn or visit the M Guru website.
For those interested in attending Uplift Live and possibly securing a discount, visit [uplift-live.com](http://uplift-live.com) and mention being a friend of Louise. Join us in Birmingham on March 21st for Uplift Live for an immersive day of learning and networking with LinkedIn aficionados.
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Join Louise Brogan and Mark Williams in a discussion on how to use LInkedIn in 2024
Mark Williams (commonly known as ‘Mr LinkedIn) is widely regarded as one of the world’s
top LinkedIn experts.
Following a career spanning 20 years in the recruitment industry Mark set up ETN
LinkedIn training in 2008. Since then he has trained thousands of LinkedIn users from a
diverse range of industries and roles.
He is also an accomplished keynote speaker, author and award winning podcaster with his
popular weekly show ‘LinkedInformed’.
Mark’s passion for his niche subject shines through as he enthusiastically demonstrates
why LinkedIn is such a key business tool.Mark shares his journey from a 20-year career in recruitment to becoming a leading voice on leveraging LinkedIn for business development and networking. He debunks common misconceptions about the platform and emphasizes its value beyond just recruitment. Join us as we explore Mark's insights on the evolution of LinkedIn, its untapped potential for professional growth, and the importance of understanding its nuances for effective use today.
we dive into the challenges younger professionals face when engaging on LinkedIn. Mark highlights a common concern: the apprehension among the youth about what to contribute, stemming from a perceived lack of experience. He debunks this myth by emphasizing the value of opinions and curiosity over experience. Mark encourages younger users to initiate conversations, ask questions, and be visible on the platform, illustrating that engagement is not as daunting as it seems. Furthermore, the discussion touches on the psychological hurdle of posting for the first time, sharing personal anecdotes to reassure listeners that taking the first step is the key to overcoming fear. This episode offers practical advice for younger LinkedIn users to become more active and confident in navigating professional networking online.
LinkedIn - http://linkedin.com/in/mrlinkedin
Email – [email protected]Join our free webinar on March 5th, 2024 at www.louisebrogan.com/webinar
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Are you a professional looking to make the most of LinkedIn? In this episode, LinkedIn trainer and marketer Melanie Goodman joins me to talk about the world of LinkedIn and how to maximise your LinkedIn presence as a busy professional. We explore the benefits of Sales Navigator, the process for obtaining community Top Voice badges, and expert advice on professional posting strategies. Whether you’re a seasoned LinkedIn user or just getting started, this episode is full of valuable insights to boost your professional presence on the platform.
Encourage Your Professional Teams to Post on LinkedIn Have a document or list in place that your team can refer to with posting guidelines Make posting and spending time a regular event in their schedule Explain that posting on LinkedIn is similar to in-person networking events About Melanie GoodmanMelanie Goodman’s original career path involved practising law before emigrating to Switzerland in 2005. For the subsequent eight years, she worked in business development and social media marketing for both a large international law firm and a financial services company. This experience gave her the impetus to start her own LinkedIn marketing and training company, Trevisan. Trevisan assists businesses to achieve their goals by providing bespoke LinkedIn growth and visibility strategies.
How to Get The BadgeMelanie joins me to talk about how to use LinkedIn as someone in professional services. Solicitors, accountants, engineers, and anyone else working for large corporations – this episode is full of great tips relevant to your LinkedIn presence.
Before we dive into that conversation, we chat about the many benefits of LinkedIn’s Sales Navigator platform. It has so many uses, including creating targeted marketing ads and helping you find the exact audience you want to speak to.
We also talk about the process for obtaining community Top Voice badges on LinkedIn and why they’re of benefit. They stay on your profile for 60 days… then it’s time to work towards another badge. Unfortunately, we can’t help you get LinkedIn’s blue verified badge as we don’t know the criteria for that – it’s a huge mystery!
LinkedIn Presence for ProfessionalsOkay, back to professionals! It can be tricky to navigate and decide what to post on LinkedIn. There is a balance between writing what’s on your mind, what your professional company approves of, and how to properly network on the platform. Melanie gives some great advice on what professionals can post, and she has a great resource linked below that can help.
In fact, getting employees to post on LinkedIn can be a marketing manager’s worst nightmare. However, scheduling time to network on the platform and providing a set guideline can be very helpful. Another tip is to explain that optimising and posting can increase the company's LinkedIn presence and lead to more overall company sales.
Finally, we discuss some of our predictions for what features will come on LinkedIn. One of the features we’d most love to see is an option to toggle on a sponsored or affiliate collaboration, much like you’d see on Instagram.
Professionals, what do you struggle with when it comes to posting consistently on LinkedIn? Please let me know in the comments!
In This Episode How LinkedIn Sales Navigator can help create targeted marketing campaigns [4:30] What you need to know about Community Top Voices badges [8:45] What the blue badges on LinkedIn are [15:30] What professionals should post on LinkedIn [21:00] How marketing managers can get their teams to post on LinkedIn [25:30] Why companies who post on LinkedIn rank higher on search engines [28:45] Some predictions for the features LinkedIn will introduce in 2024 [30:15] Links & ResourcesThe LinkTank
Trevisan (LinkedIn Training & Marketing - CPD Accredited) on LinkedInFind Melanie Goodman Online
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Do you want to write better for your LinkedIn audience? This is the episode for you. I’m joined by professional writer and LinkedIn writing coach, Lynnaire Johnston, to discuss writing for LinkedIn. From the dangers of using AI to write for you to Lynnaire’s personal tips for writing better, we dive into all things writing. It’s time to make personal connections on LinkedIn through the written word.
Tips to Start Writing for LinkedIn Start writing whatever’s on your mind, and you will eventually end up talking about what you want to talk about. Use short, simple words and sentences. Don’t use jargon or marketing terms. Have one idea per paragraph and one main idea per post. Have white space and multiple paragraphs. Don’t use hashtags in your post; it is confusing. About Lynnaire JohnstonLynnaire is considered to be a top 20 international LinkedIn expert and works with clients globally to help them leverage the power of LinkedIn to achieve professional success. She is the author of 2 books about LinkedIn, one a best-seller, the other listed by BookAuthority as a top LinkedIn book of all time. She is a regular guest on podcasts worldwide and hosts her own events – masterclasses, LinkedIn lives and LinkedIn audio rooms.
Lynnaire is the founder of the Link∙Ability members site for those wanting to be successful on LinkedIn. Lynnaire and her team provide done-for-you and coaching/training services to individuals and companies globally.
Coming from a journalism and broadcasting background, Lynnaire has been a reporter, feature writer, magazine editor and copywriter for the majority of her career. She has written for industries as diverse as automotive, beauty, local authorities and not-for-profit. She founded her copywriting business, Word Wizard, in 2000 and began specialising in LinkedIn in 2016.
The Dangers of AI WritingLynnaire Johnston joins me to talk about how to write for LinkedIn. Especially with the rise in AI writing technologies, it’s important for people to understand the importance of human writers. While useful in some situations, AI writing is full of long sentences and far too much jargon. As Lynnaire says – reading it just makes her eyes glaze over.
The rising use of and reliance on AI writing will inevitably make people worse writers. But, especially on LinkedIn, using AI to write your posts and comments defeats the purpose of the platform. “We’re here on LinkedIn to develop relationships, get to know people, and build the know, like, and trust factor. So, how is AI going to help us do that if we are not communicating directly with our audience?”
Tips to Write for LinkedInIf you’ve been turning to AI to help you write because you don’t know what to say, Lynnaire offers some great advice. Get your inspiration from your life and some of the things that happen to you; even carry a notebook around to take notes about your day. Then, just start to write. Even if you don’t know exactly what you want to write about, by writing about anything, you’ll eventually come to the point you want to make.
Lynnaire also shares the importance of consistent posting on LinkedIn. Honestly, it doesn’t matter what schedule you stick to. What matters is that you show up regularly. And, if you’re wondering how to become a better writer, Lynnaire says the best way to improve your writing is to read more.
How often do you post on LinkedIn? If you’re not consistent, what’s stopping you from posting regularly? Let me know in the comments on the episode page.
In This Episode The dangers of AI writing [7:30] How AI is going to make people worse writers [10:15] How to get started writing [14:00] Where to get the inspiration to write for LinkedIn [21:30] The importance of being consistent on LinkedIn [27:00] How to improve your writing [30:45] Links & ResourcesLinkability the Book
Business GoldFind Lynnaire Johnston Online
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LinkedIn is a powerful tool to find a new career – if you’re using it right. By updating and optimising your LinkedIn profile, utilising the ‘Open to Work’ option, connecting with the right people, and even investing in career coaching, you can really make LinkedIn work for you. In this episode, I’m joined by LinkedIn Career Coach, Sarah Burgess, to discuss the reality of LinkedIn recruitment, how companies can attract candidates, and why universities should promote LinkedIn.
The Top Three LinkedIn Mistakes from a Career Coach Not having a clear profile picture. Having an unclear/misleading headline. Not having enough experience listed. About Sarah BurgessSarah Burgess started Koru, a LinkedIn career coaching company, in 2003 after a restructure left her facing redundancy. She is a self-confessed ‘LinkedIn geek’ and loves talking to people about how they can work towards finding that role they’ve always wanted. When she’s not coaching others, you can find Sarah on a paddleboard or otherwise being active outside.
Career Coaching and Open To WorkYour LinkedIn profile picture and headline are two of the most important things you can optimise on your profile. These, along with your experience section, are what LinkedIn recruiters look at when actively seeking candidates for potential job openings. Sarah recommends optimising these three sections of your profile if you’re looking for new career opportunities.
Sarah also recommends using the ‘Open to Work’ option if you’re actively seeking a new role. Not only does this signify to recruiters that you’re a potential candidate, you can also write a message about the type of role you’re interested in and why you’re leaving your current role. You can also use the #OpenToWork hashtag, which will increase your posts’s reach and show it to more people in their news feeds. Sarah also recommends tweaking your profile regularly.
How Companies Can Attract Top TalentCompanies can also optimise their company pages to become more attractive to potential candidates. Writing a compelling about section helps give a good company overview. It really is about selling yourself as a company, too – posting as your company page and generally being active. If you’re posting jobs, Sarah says to be transparent. List the salary and provide a contact at the company for candidates to speak to.
Finally, we talk about the use of AI on LinkedIn. From the built-in AI features to how AI is becoming more useful in career coaching and recruitment, the use of AI is not going away. It will only get more prominent, especially since LinkedIn is owned by Microsoft. We ended our discussion with how and why universities and students need to use LinkedIn in their career search.
Have you used a career coach to help you find new opportunities on LinkedIn? How do you make sure your profile is optimised and updated regularly? If you’re a company, how do you make sure you stand out to potential candidates? Let me know in the comments on the episode page.
In This Episode Why your LinkedIn headline should reflect your job title [13:00] When to use the ‘Open to Work’ option on LinkedIn [13:30] Why your Experience section is more important to career coaches and recruiters [17:00] The benefits of using the ‘Open to Work’ option [18:30] How companies can use their company page to attract talent [21:00] The role of AI in recruitment on LinkedIn [24:45] How universities and students can use LinkedIn for career opportunities [30:00] Links & ResourcesFind Sarah Burgess Online
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LinkedIn Ads have become a powerful tool for companies, but using them to their full potential requires a strategic approach. In this episode, I’m joined by LinkedIn Ads expert AJ Wilcox to discuss the advantages of LinkedIn Ads, how companies can use them to increase their warm and hot leads significantly, the many types of ads available, and what happens when you dabble in the platform.
4 Steps to a LinkedIn Ads Strategy Target the right audience based on budget. Find out who the audience is and what they need. Offer free and/or subscribable content. Build the know, like, and trust factor. About AJ WilcoxAJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He's managed over $150M in spend on the platform, and they're official LinkedIn partners. AJ is the host of the LinkedIn Ads Show podcast and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast go-kart.
Strategic LinkedIn AdsLinkedIn Ads can be a powerful tool for companies, but it’s important to invest in them strategically. AJ says that simply dabbling in them might not yield immediate results, especially if you’re advertising at a low volume. You need to understand that the impact of your ads may take time to materialise.
To make the most of a low-volume approach, AJ recommends targeting warm audiences. By focusing on the people already familiar with your brand, you increase the chances of achieving positive outcomes.
LinkedIn Ad TypesUsing LinkedIn Ads without professional knowledge can be challenging. With it, you may end up wasting a significant amount of money on ineffective ad campaigns. AJ provides some guidance on how to use this as a learning experience and advises marketing managers who are asked to start using them without training.
LinkedIn offers a huge variety of ad types, from direct messages and sidebar ads to news feed ads, including images, carousels, and videos. Video ads are gaining popularity because they are a much more direct way to build the know, like, and trust factor in getting your audience from a cold or warm lead to a hot one. Video is becoming the future of LinkedIn!
Do you use LinkedIn Ads? What do you like about them? Have you ever invested money in LinkedIn Ads and received little to no return on your investment? Let me know your experience in the comments on the episode page.
In This Episode What kind of companies should invest in LinkedIn advertising [7:30] What happens when you dabble in LinkedIn Ads [11:00] The reality of using ads without professional knowledge [16:00] How marketing managers can make their case to their managers [20:45] Why you can’t use your Meta strategy on LinkedIn [22:45] How to start working with an agency [24:30] The power of free and subscribable content [26:00] How many types of ads exist on LinkedIn [27:15] The power of LinkedIn video ads [29:30] Links & ResourcesLearn About LinkedIn Ads Fanatics
Get the Free Comprehensive LinkedIn Ads Startup Checklist & Guide
Listen to The LinkedIn Ads ShowFind AJ Wilcox Online
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Keep rocking LinkedIn by taking control of your personal branding and exploring the new platform features. In this episode, my guest, Kevin D. Turner, shares invaluable insights on enhancing your LinkedIn profile. Discover the power of making small but impactful changes, leveraging LinkedIn’s AI features, and the power of free resources for your network.
How to Use AI on LinkedIn You can use AI to write your headline and personal summary. Use AI as a starting point for creating more personal posts. The more you use LinkedIn’s built-in AI features, the more it will learn your writing style. Enhancing Your LinkedIn Profile with Personal BrandingShowcasing your personal brand on LinkedIn is something we can all do more of. My guest, Kevin D. Turner, shares his thoughts on how you can keep rocking LinkedIn by showcasing your personality on the platform. As Kevin says, If you don’t own your own brand, someone is going to own it for you.
One thing you can do that makes a big difference is to make little changes to your LinkedIn profile. As a personal branding expert, Kevin encourages you to utilise LinkedIn’s built-in AI features to help sharpen your profile and make it more accessible to recruiters and other search engines.
It’s also really important to create free resources for your network. When you’re inundated with messages and requests, having a YouTube channel, course, blog, or LinkedIn newsletter, to name a few, provides valuable content while saving you time – and establishing yourself as an expert in your field.
The Future of AI and LinkedInLinkedIn continuously introduces new features and updates to enhance user experience. However, as Kevin points out, these updates are not rolled out to everyone at the same time. Understanding how LinkedIn’s rollouts work and why they adopt this approach is important.
One of Kevin’s favourite new features is LinkedIn’s built-in AI. One feature that’s still in development is the AI-powered headline and personal summary generator. You can also use this AI as a starting point for creating tailored content to post.
LinkedIn has also launched an exciting new AI-powered Job Seeker Coach, which aims to provide personalised guidance for people seeking employment on LinkedIn.
How do you show up on LinkedIn? Have you explored any of LinkedIn’s AI features yet? I’d love to hear your thoughts in the comments on the episode page.
In This Episode: How rollouts work on LinkedIn [12:00] Why LinkedIn doesn’t roll out updates to everyone at the same time [13:00] Why it’s important to create free resources [19:30] How to make LinkedIn more accessible and inclusive [21:15] How little changes to your LinkedIn profile can make a huge difference [26:00] Some of the best new LinkedIn features [31:00] The best way to use AI on LinkedIn [33:00] How LinkedIn became profitable in year one [35:00] Links & ResourcesUpLift Live – Use Code LBSPEAKER for £20 Off!
Subscribe to Keep Rocking LinkedIn!
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Sales Navigator and Google are two powerful tools in the arsenal of anyone looking to connect with their ideal client on LinkedIn. My guest, Nigel Cliffe, is a LinkedIn trainer who specialises in helping his clients find and grow their target audience on LinkedIn. In this conversation, we’re talking about what Sales Navigator and why you would use it, how much dedication it needs, and why Google is a better search engine for finding your ideal clients on LinkedIn.
Use LinkedIn’s Built-In Algorithm to Find Your Target Audience Update your profile with your keywords Write about what you’re known for, including keywords LinkedIn puts your content in front of your target audience Using Sales NavigatorSales Navigator is a tool that lets you collect, navigate, and sort different types of people on LinkedIn. In the right hands, it’s a very valuable tool to help grow and connect with your target audience. Nigel Cliffe explains how to use Sales Navigator to find your audience and then have LinkedIn send you new leads who match your criteria each week.
However, in order to be an effective tool, Sales Navigator takes serious commitment. Users need to dedicate around two hours every day to using the tool, and they also need to commit to using it regularly. Nigel says it’s not a tool that you can just dip your toe into and expect success.
Search Engines and LinkedInAccording to Nigel, using Google is a more effective way to find your ideal clients on LinkedIn. As a search engine, Google allows you to filter words and phrases with an effectiveness that doesn’t exist on LinkedIn.
This allows you to finesse your search criteria and find the exact right people in your target audience. From here, Nigel recommends building a list with this data and connecting to your audience on LinkedIn.
Google and LinkedIn searches pick up the keywords that exist in someone’s LinkedIn profile. Industries, job titles, experience, and other target keywords filtered through profile information and someone’s about section all contribute to being effectively discovered on LinkedIn.
Call to ActionDo you utilise Sales Navigator to find leads? How have you used Google to find your target audience? I’d love to hear about how these tools have helped you connect with your ideal clients in the comments on the episode page.
In This Episode What Sales Navigator is, and why you would use it [6:15] How much time you need to dedicate to Sales Navigator each day [10:15] How much Sales Navigator costs [15:15] Why Google is a better search engine to find people on LinkedIn [24:00] How to use Google to create a list of people you’d like to work with the most [25:00] How LinkedIn puts your content in front of your target audience [28:00] Links & ResourcesUse Code LBSpeaker for £20 Off UpLift Live
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LinkedIn is more than a business-to-business networking site – it’s a powerful tool to take the next step in your career. Companies can use LinkedIn to attract top talent to their vacancies, and job seekers can find significant new roles on the platform. This conversation with LinkedIn recruiter and headhunter Tiina Jarvet gives excellent insight into using LinkedIn to further your career. She also gives advice for companies using the platform to recruit for their open positions.
How to Stand Out to LinkedIn Recruiters Be active on LinkedIn Engage with your current company’s LinkedIn Follow up to 20 companies you’re interested in working for Engage with those companies’ content Connect with people within those companies The LinkedIn RecruiterBeing a LinkedIn Recruiter is fascinating. The LinkedIn Recruiter platform, though pricey at €10,000 per year, gives you so much extra information and insight into potential candidates. Tiina gives us some insight into how she uses LinkedIn Recruiter to help companies find the best candidates for their open positions.
Companies seek out headhunters like Tiina, who specialise in finding candidates on LinkedIn. As a recruiter, Tiina gets to know her candidates deeply, so she presents with confidence to companies – her reputation is on the line, so she would never present someone whom she hasn’t vetted and interviewed herself.
One of the most common gaps Tiina sees from companies is not presenting a clear job title in their job description. Clarity is key in recruiting the best people for a job.
Standing Out to LinkedIn RecruitersJob seekers can improve their chances of being headhunted on LinkedIn. Completing your LinkedIn profile is the most important step – even if you’re not actively seeking new employment, headhunters like Tiina can come across your profile based on the information it contains.
Being active on LinkedIn, connecting and engaging with your ideal companies and their employees, and engaging with your current company’s LinkedIn posts will also help your profile stand out to recruiters.
Have you been successfully headhunted on LinkedIn? Has your company used a recruiter to fill your vacancies? I’d love to hear about your experiences. Let me know in the comments on the episode page.
In This Episode Why women need a push to apply for some jobs on LinkedIn [8:00] How companies can work with a headhunter to find a perfect match [10:00] Common missing gaps on a LinkedIn job description [11:00] What LinkedIn Recruiter looks like on the back end [12:30] When to reach out to a LinkedIn Recruiter [15:00] Why your company staff should have an active LinkedIn presence [18:00] How active LinkedIn users stand out to recruiters and headhunters [19:00] Links & ResourcesUpLift Live - Use Code LBSPEAKER for £20 Off!
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YouTube and LinkedIn are such complementary platforms. One YouTube video can become so many different types of content, which makes it accessible to people throughout the world. In this episode, I’m speaking to Gillian Whitney, a live stream specialist, about the power and versatility of YouTube videos. We discuss the many benefits of creating videos on YouTube and how they can also benefit your LinkedIn presence.
The Benefits of YouTube Videos Free and accessible information for your audience. Building an audience and getting business leads Cross-post to other platforms. Populate your LinkedIn profile. YouTube Videos are MultipurposeVideo content is one of the best forms of content you can make simply because it is so easily repurposed. A YouTube video can become multiple LinkedIn videos, a podcast, a blog post, and several short-form content pieces for other platforms. That’s the beauty of content – you can create something for every type of learning style, so everyone benefits from what you have to say.
The versatility is incredible, and everyone who has something to say should definitely show up on YouTube. Gillian says that everyone should claim their YouTube handle, as well, even if you’re just thinking about creating content. Claim your space!
LinkedIn is Like a ConferenceI’ve recently hit one million views on my YouTube channel, which is amazing, and I think I need to start taking my channel seriously! If the amount of people connecting with me on LinkedIn and business enquiries coming through is anything to say, the potential for growth is exponential.
LinkedIn is like a conference. Your personal profile is you showing up at the conference and speaking to people. Your company page is the booth you have at the conference. And YouTube is the videos and proof you display at your booth. The synergy between the two platforms is perfect.
In This Episode How to repurpose your YouTube content for maximum benefit and growth [9:00] How YouTube videos benefit LinkedIn connections [10:45] Why you need to treat LinkedIn like a conference [13:00] The difference between your personal profile and a company page [13:30] How to create content for different styles of learners [18:30] YouTube’s accessibility for people throughout the world [25:15] How to use YouTube videos on your LinkedIn profile [27:15]Targeted Linkedin Connections For Business Growth With Fiona Walsh
Podcast Ep 214: Linkedin Video With Carol Wheeler
Podcast Episode 238 – Uplift Live With John Espirian -
Connect wisely on LinkedIn for powerful business connections.
That’s what my guest, Fiona Walsh, did, and she’s seen a huge increase in business opportunities. After working together, Fiona posted relevant content consistently on LinkedIn, which led to increased engagement, valuable, relevant connections, and paid speaking opportunities. In this episode, she offers advice on securing paid speaking gigs and emphasises the importance of networking and following up both on and off LinkedIn.
About Fiona Walsh
With 25 years in corporate, Fiona Walsh has seen her fair share of bad slides. As an IT Manager/Trainer, she became the primary go-to person for help with anything PowerPoint-related.
Fiona set up Empower Presentations to provide bespoke PowerPoint training to organisations. She loves it when a client gets an ‘aha’ moment as they realise there’s a more innovative way to do something, and it will save them time. She is passionate about teaching people how to create slides that are fit for purpose and engaging.
Fiona also focuses on presenting confidently, including best practices in the boardroom, at a conference, and online, for example, with MS Teams. Fiona is a certified Microsoft Master Trainer and became Director of Education for the Presentation Guild (a global organisation for presentation professionals) in January 2023.
Business Opps from LinkedIn Connections
When Fiona and I first started working together, we focussed on creating a monthly content plan for LinkedIn. This plan takes so much stress and pressure off a business owner who is trying to create consistent content on the platform.
Soon after Fiona started posting consistent and relevant content, she noticed her engagement increase. Her use of relevant hashtags enabled the right people to find her, leading to increased valuable connections, speaking opportunities, and business growth worldwide.
Fiona soon started receiving opportunities for paid speaking events on LinkedIn, which has taken her to a number of conferences. Her advice for landing paid speaking gigs on LinkedIn?
Look for what events are out there
Look at the companies that host those events
Connect with key people at those companies
Take the conversations off LinkedIn
The art of the Follow Up
Fiona has mastered the follow-up conversation, often reaching back out to someone she’s worked with in the past. She also says that she often connects with people who don’t send her a message – in fact, these connection requests often come from her ideal customers. If she feels they may be a good connection after viewing their profile, she’ll send them a message after connecting. This often leads to a business opportunity.
Fiona also shares how she’s made powerful connections on LinkedIn that led to a mutually beneficial referral relationship. Without LinkedIn, she would not have found her referral partner and increased sales.
Finally, Fiona and I discuss the benefits of having a Creator profile on LinkedIn and why it’s so important to post consistently.
How has posting consistently on LinkedIn resulted in more sales, speaking events, or opportunities for you? Let me know in the comments on the episode page.
How creating a monthly content plan for LinkedIn takes the pressure and stress off you [3:30]
When Fiona’s business growth started to change [5:45]
How LinkedIn can open opportunities [6:15]
How to find events in your niche [8:15]
The power in a follow-up conversation [10:30]
How LinkedIn connections can result in powerful mutual business collaborations [14:00]
Why it’s good practice to check out everyone’s profile who sends you a connection request, even if they don’t send a message [18:00]
What you need to know about the Creator option [20:00]
Why it’s important to post consistently on LinkedIn [24:00]
Key Takeaways
Fiona’s Top Tips to Get Started on LinkedIn
Think about how you’re going to use LinkedIn
Consider a topic for each month
Try to post at least once a week for the next four weeks
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Find Fiona Walsh Online
Follow Fiona Walsh on LinkedIn | Twitter | YouTube
Find Louise Brogan Online
Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube
Subscribe to LinkedIn Louise Brogan on Apple PodcastsPodcast Ep. 202 – Six Simple Guidelines For Using LinkedIn in Your Business
Podcast Episode 200 – Are You Selling Or Marketing On Linkedin?
Episode 199: More People Are Noticing You Than You Think On Linkedin
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Join me for a sparkling conversation about the UK's first ever LinkedIn focused conference, happening in Birmingham England in March 2024.
Relentlessly helpful host John Espirian and I discuss where this idea has come from, who the speakers are and why you should attend. I will be one of those speakers!
You can get your tickets here - https://www.tickettailor.com/events/upliftlive/968762
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LinkedIn with Louise takes you on a deep dive into the world of LinkedIn, unveiling the secrets to effectively utilizing this powerful platform for business purposes.
Host Louise Brogan provides a step-by-step guide to accessing and interpreting analytics on a LinkedIn company page, empowering businesses to measure their performance and make informed decisions. With valuable insights on increasing followers, capturing leads, and optimizing content, Louise equips listeners with the tools and strategies they need to leverage LinkedIn for remarkable growth. Don't miss out on this opportunity to unlock LinkedIn's full potential and propel your business to new heights.
#engagement rate, LinkedIn, analytics, company pages, visibility, green lights, links, inquiries, social media, podcast
Want some help figuring it out for your own company? Book a call today at www.louisebrogan.com/inquiry
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Join Louise Brogan and Gillian Whitney as they host a live discussion about how to use video on LInkedIn.
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