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  • Join host Peter Winick as he dives into a compelling conversation with Kristin Lytle, CEO of The Leader’s Edge, an executive coaching firm transforming senior leadership. Kristin's journey to becoming a thought leader is rooted in her own experiences of self-doubt, which ignited her passion for helping others articulate their ideas and reach their full potential.


    Kristin shares how her firm elevates potential within
    organizations development programs that unlock leaders’ full
    potential. But Kristin doesn’t stop there. She’s on a mission to make executive coaching accessible to the entire organization—not just the top tier. By focusing on building a culture of high integrity and crowding out low-integrity leaders, her team ensures that toxic behaviors are as unacceptable as an obvious safety hazard in the workplace.

    Kristin also discusses the importance of leveraging the insights of her team. Through regular coaches’ roundtables, expert input, and staying attuned to client needs, The Leader’s Edge is constantly evolving. The goal? To identify universal leadership challenges and create scalable solutions that blend online learning with executive coaching and community support.

    As Kristin transitions her firm from a practice to a full-fledged business, she’s learned that allocating top talent is as crucial as managing finances. But perhaps the most profound insight she shares is the role fear plays in leadership behavior—fear of judgment, fear of looking foolish, and fear of not knowing enough. These fears, she argues, often drive leaders more than they realize.

    Three Key Takeaways:

    • Unlocking Potential at All Levels: Kristin Lytle emphasizes the importance of making leadership coaching accessible to the entire organization, not just the top executives. By crowding out low-integrity leaders and fostering a culture of high integrity, organizations can ensure that everyone has the opportunity to reach their full potential.

    • Scalability Through Universal Solutions: The Leader’s Edge focuses on identifying consistent leadership challenges, like influence, that cut across industries and regions. By developing scalable solutions, such as blended learning programs, they make impactful leadership development available to a broader audience.

    • Fear as a Driving Force in Leadership: One of Kristin's key insights is that fear—whether it's fear of judgment, looking foolish, or not knowing enough—often drives leadership behaviors more than we might realize. Recognizing and addressing these fears is crucial for effective leadership.

    Kristin's team at The Leader's Edge is working hard to make work a better and more satisfying place to be. But what is the secret to changing a company's culture? Find out in this article by Thought Leadership Leverage COO Bill Sherman.

  • Join Bill Sherman as he sits down with Dr. Bryan Quoc Le, a dynamic food scientist, industry consultant, and the author of "150 Food Science Questions Answered: Cook Smarter, Cook Better." In this episode, Bryan reveals how a seemingly ordinary graduate school project sparked his journey into thought leadership, leading him to unexpected opportunities and recognition in the food science world.

    Bryan shares how he transformed a volunteer blogging at "The Institute of Food Technologists" stint into a platform that attracted the attention of Callisto Publishing, culminating in a book deal. Hear how he balanced the intense demands of writing his dissertation and authoring a book simultaneously, with the unwavering support of his wife. He dives into the book's unique format—half dictated by the publisher and half crafted by him—and reflects on how it honed his ability to make complex scientific concepts accessible and engaging to a broader audience.

    Learn how publishing a book early in his career became a game-changer, establishing his credibility and opening doors to numerous clients. Bryan talks about his unexpected success on platforms like Reddit, where he built a thriving community around food science, generating more leads and projects than he ever anticipated.

    What's next for Bryan? He’s exploring new creative frontiers, including a potential documentary on flavors with an Emmy-winning filmmaker. It's a journey filled with innovation, exploration, and a bit of adventure.

    Tune in to discover how thought leadership can evolve from unexpected beginnings and lead to extraordinary opportunities.


    Three Key Takeaways:

    • Thought Leadership Can Start from Unexpected Places: Dr. Le’s journey into thought leadership began with a volunteer blogging opportunity that eventually led to a book deal. This shows that sometimes, the path to establishing yourself as a thought leader can start with a seemingly small or unplanned endeavor.

    • Publishing a Book Can Be a Powerful Credibility Booster: Dr. Le’s experience demonstrates the impact of publishing a book early in his career. It not only validated his expertise but also opened up multiple professional opportunities, establishing him as a trusted voice in the food science community.

    • Building Communities Can Lead to Unanticipated Opportunities: By actively engaging in platforms like Reddit, Dr. Le built a strong community around his field of expertise. This unexpected platform became a significant source of client leads and collaborations, highlighting the value of community-building in thought leadership.

    As a food scientist Bryan knows the difference between fine flavor and junk food. When it comes to your business are you using gourmet metrics or just measuring the junk? Find out in this video with Peter Winick.

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  • Today on Leveraging Thought Leadership, host Peter Winick sits down with Andrea Sampson, CEO and Executive Thought Leader Coach at Talk Boutique and creator of the Thought Leaders Academy. Andrea has a rich background with over 25 years in marketing and advertising. She shares how her journey from crafting TEDx talks to building a holistic platform for thought leadership shaped her unique approach to coaching and strategy.

    Andrea discusses the importance of understanding your core message as a thought leader. It's not just about having a big idea but knowing what you stand for and why. This clarity helps you decide what opportunities to pursue and which ones to decline. For thought leaders, aligning your actions with your core message is essential. Andrea emphasizes that strategy isn’t a limitation but a necessary framework that guides creativity, much like a creative brief in advertising.

    Peter and Andrea also explore the distinct differences between being a great keynote speaker and running a successful thought leadership business. Motivational speakers may inspire, but true thought leaders drive deeper understanding and actionable insights. Andrea highlights the need to simplify complex ideas so that audiences not only grasp them but are compelled to act.

    The conversation shifts to current trends in thought leadership, particularly the effectiveness of giving away value—knowledge, experience, or content—as a strategy for engagement and growth. Andrea underscores the importance of thinking like a consumer and identifying your target audience’s needs.

    Andrea also challenges the notion that thought leadership is a solo endeavor. Collaboration, not competition, is key. She urges thought leaders to work together, learn from one another, and focus on connection and engagement. It’s not the smartest thought leaders who are remembered, but those who can connect with their audience and make an impact.

    Join Peter Winick and Andrea Sampson as they delve into these powerful insights that can elevate your thought leadership to the next level.

    Three Key Takeaways:

    • Align Your Actions with Your Core Message: As a thought leader, it’s crucial to define what you stand for and ensure all your decisions and strategies align with that core message. This clarity will help you decide which opportunities to pursue and which to decline, keeping your brand and message consistent and impactful.

    • Strategy Enhances Creativity, Not Restricts It: Contrary to popular belief, having a well-defined strategy does not limit creativity. Instead, it provides a framework that guides your creative efforts, ensuring your ideas and messages are focused, relevant, and effective in solving your audience's problems.

    • Collaboration Over Competition: Thought leadership is not a solo endeavor. By collaborating with other thought leaders, you can expand your reach, enhance your message, and engage more deeply with your audience. Working together allows for shared learning and growth, creating a more impactful and memorable presence in the market.

    If you know your core message, do you have discipline around it? Bill Sherman, COO of Thought Leadership Leverage, discussed the need for Message Discipline and the risks you take by not having it.

  • Today host Peter Winick welcomes Jason Silver, author of the new book "Your Grass is Greener: Use What You Have. Get What You Want. At Work and In Life." Jason, an engineer turned entrepreneur, shares his journey from tech to business and how a personal tragedy led him to reevaluate his approach to work and life. While building a company in the AI space and pushing himself to the limit, a phone call changed everything—his sister was diagnosed with late-stage cancer and passed away nine months later. This profound loss forced Jason to rethink his priorities and laid the foundation for his book.

    Jason’s mission with Your Grass is Greener is clear: to help high-achievers realize they don't need to sacrifice joy for success and to empower those stuck in unfulfilling jobs to see they have the
    power to change their circumstances without changing careers. He believes that passion and performance can coexist, creating a positive cycle where enjoyment leads to better performance and vice versa.

    Although Jason didn’t write the book as a business venture, it
    naturally led to opportunities where he now works with executive
    teams, leaders, and founders to build high-performing, happy teams. His insights on decision-making—highlighted in two key chapters of his book—have resonated widely, uncovering a common challenge in many organizations: decision paralysis. He’s showing leaders how to make faster, more effective decisions by applying practical science, transforming how businesses operate.

    Writing the book taught Jason more than just communication skills; it taught him the art of engaging storytelling. He learned from his editor, who also worked on Atomic Habits, that effective communication isn’t always about brevity but about connecting deeply with your audience. Jason now sees storytelling as a vital tool for leadership and decision-making.

    Jason’s vision for the book is ambitious. He sees Your Grass is
    Greener as a catalyst for change in the workplace. He believes many are approaching work with a broken mindset, and the solutions we’re currently trying aren’t solving the deeper issues. Instead of job-hopping or pulling back at work, Jason advocates for a different approach: rethinking how we work to unlock massive improvements in both satisfaction and performance.

    Three Key Takeaways:

    • Balance Ambition with Well-being: Jason Silver’s book, Your Grass is Greener, highlights the importance of finding a balance between achieving professional success and maintaining personal joy. High-achievers don’t need to sacrifice happiness for their goals; it’s possible to enjoy the journey and achieve success simultaneously.

    • Empowerment and Agency in Your Career: Many people feel stuck in unfulfilling jobs, but Jason argues that you have more control than you think. By leveraging your existing skills and shifting your mindset, you can transform your current job experience without changing careers. This approach can lead to greater job satisfaction and improved performance.

    • Effective Decision-Making through Storytelling: Writing the book taught Jason the power of storytelling in leadership and
    decision-making. Clear and engaging communication, rather than mere brevity, can drive deeper understanding and better decisions within organizations. This insight has proven essential in helping businesses overcome decision paralysis and improve overall effectiveness.

    Jason shared the very personal origin story of how his book was born. Are you sharing your thought leadership origin story? Check out this short video by Peter Winick on the power of having an origin story.

  • In today's episode of Leveraging Thought Leadership, our host Peter Winick is joined by Bill Sherman, co-host and COO of Leveraging Thought Leadership, Dr. AJ Marsden, an organizational psychologist and statistician, Josh Bernoff, author of Build a Better Business Book, Marissa Eigenbrood, President of Smith Publicity, Inc., Alison Schwartz, COO of Gotham Ghostwriters, and Naren Aryal of Amplify Publishing Group.

    They discuss the findings of their recent research into the Return on Investment of publishing a business book.


    In today's presentation we will have a first look at the data that was gathered from hundreds of authors about their experiences getting published, the expenses incurred, and the results the book had on their business. These authors were reached through not only the friends and colleagues at Thought Leadership Leverage but those from many supporting sponsors such as Greenleaf Book Group, Marshall Goldsmith 100 Coaches, Page Two Books, and Zilker Media to name a few.

    Before the research could even begin we had to ask the questions "What is ROI? How can you measure it? How much does an author spend? What is the effect of different publishing models? And what type of returns do authors see?

    In answering these questions we explore what the data tells us about the three different publishing models (Traditional, Hybrid, and Self Publishing), the role RP and Ghostwriters can play in the success of each.

    We also investigate the hard and soft costs involved in writing a book and what the returns could look like. While many expect the sales of the book to account for much of their profit, we learn how using the book as a key part of a platform and gateway to other parts of the business is where real impact can be found.

    More questions will be asked and answered in the white paper that will be released in September as we continue to pour over the data.

    To get a copy of the paper when it's released e-mail [email protected]

  • In this episode of Thought Leadership Leverage, host Bill Sherman sits down with Constance Scharff, PhD, a trailblazer in the field of mental health research. Constance is the founder of the Institute for Complementary and Indigenous Mental Health Research and author of an upcoming book on "Everyday Bravery."

    Everyday bravery isn't about heroic acts like running into burning buildings. Constance redefines it as the courage found in everyday life—like battling addiction, where survival alone is an act of immense bravery. Having been sober for 26 years herself, Constance knows this firsthand. Her research reveals the quiet yet powerful ways people confront challenges and carry themselves with dignity, even in the face of overwhelming odds.

    Constance aims to make her research accessible to everyone, choosing to write books instead of academic papers. She believes mental health research should be available to the public, especially in the U.S., where affordable care is scarce. By blending memoir with academic research, she offers a personal and relatable perspective on the complex issues she studies.

    Her journey into the field started 15 years ago at the intersection of addiction and trauma. A tragic loss drove her to explore the courage it takes to keep fighting against addiction. Her research took her across the globe—from New York's Stonewall Inn to the jungles of Ecuador—uncovering stories of resilience and bravery in unexpected places.

    Constance hopes her work will inspire others to see that recovery and resilience are possible, even against all odds. She challenges the over-pathologization of mental health in Western culture and advocates for a broader, more inclusive approach to mental well-being.

    Three Key Takeaways:

    • Redefining Everyday Bravery: Everyday bravery isn't about grand heroic acts but the quiet courage found in overcoming daily challenges, like battling addiction or navigating trauma with dignity.

    • Making Mental Health Research Accessible: Constance Scharff prioritizes writing books over academic papers to make complex mental health research accessible to the public, especially in a landscape where affordable care is limited.

    • Global Perspective on Mental Health: Her research highlights the resilience found in diverse cultures worldwide, challenging the Western focus on pharmaceuticals and advocating for a more inclusive approach to mental health treatment.

    Constance has an impactful blend of research and storytelling that she uses to spread her thought leadership. If you'd like to understand how Academic Research can be used to build your thought leadership platform be sure to watch this short video with Peter Winick.

  • In this episode of Thought Leadership Leverage, host Bill Sherman sits down with Yosi Amram, a political psychologist, CEO, leadership coach, and the award-winning author of Spiritually Intelligent Leadership: How to Inspire by Being Inspired. Yosi delves into the concept of Spiritually Intelligent Leadership, a fresh take on leadership that integrates spiritual qualities like passionate purpose, compassionate service, trust, gratitude, integrity, and humility into daily life and work.

    Yosi’s journey began in Israel, where he was drafted into the military at 18, despite his pacifist leanings. The rigid military structure fueled his desire to create a leadership model built on humane values that support individual growth. This desire led him to the U.S., where he studied at MIT, launched companies, and ultimately burned out from trying to maintain control and inspire simultaneously. His burnout sparked a deep interest in psychology and leadership, which introduced him to the idea of spiritual intelligence through Dana Zohar's book "SQ: Connecting With Our Spiritual Intelligence" which was about rewiring the corporate brain.

    Determined to explore this concept, Yosi interviewed 71 spiritual leaders from various traditions to uncover universal themes of spiritual intelligence. He developed the first academically validated measure of spiritual intelligence and discovered that it accounts for 46% of leadership effectiveness. Now, Yosi's mission is to elevate Spiritual Intelligence to the same level of recognition and understanding as Emotional Intelligence.

    Looking forward, Yosi is exploring the intersection of spirituality and science, faith and reason, and the evolving role of historical religious traditions in our modern world. His quest is personal as much as it is professional, as he navigates his own Jewish heritage and its relevance in contemporary leadership.


    Three Key Takeaways:

    • Spiritually Intelligent Leadership: Yosi Amram introduces Spiritually Intelligent Leadership as a new leadership model that integrates spiritual qualities such as purpose, compassion, trust, and integrity into everyday decision-making and leadership practices.

    • Universal Spiritual Themes: Through extensive research with spiritual leaders across various traditions, Yosi found that spiritual intelligence is a universal concept, with common virtues that transcend individual beliefs and contribute significantly to effective leadership.

    • Validated Impact: Yosi's studies show that spiritual intelligence accounts for 46% of leadership effectiveness, highlighting its critical role in both leadership success and overall quality of life, much like the established concept of Emotional Intelligence.

    Yosi has found a section of thought leadership that is both interesting and impactful. Is your thought leadership hitting the same mark? If you are unsure this article by Peter Winick might help answer that question.

  • In the latest episode of Thought Leadership Leverage, Peter Winick chats with Julie Williamson, CEO of The Karrikins Group. Julie is a trailblazer in connecting communication, design, strategy, sales, marketing, and service to drive sustainable growth.

    Julie shares her unconventional journey into thought leadership.
    Despite her passion for writing and English, she opted for a degree in Information Systems during the 80s, a time when women in tech were rare. This path gave her a unique vantage point, blending technical, business, and social insights, which she now leverages to help organizations grow and innovate.

    Julie describes her ideal client as a "frustrated leader." She excels
    in enhancing team performance, combining business acumen, tech background, and social science to foster organizational communication and cohesion. Her focus is on "Leadership Alignment," ensuring teams outperform individually.

    Julie’s approach involves both publications and hands-on consulting, emphasizing that true transformation requires sustained engagement, not just quick fixes. Her team typically works with clients for 3 to 12 months to catalyze real change.

    To develop and deploy thought leadership, Julie regularly creates
    short-form content on platforms like LinkedIn and Forbes Expert
    Panels. She believes in the discipline of consistent content creation to hone her voice and impact.

    Addressing the challenges of linking thought leadership to business results, Julie acknowledges the difficulty in measuring the direct impact of her work. Her strategy focuses on continuous contribution to leadership effectiveness, ensuring her insights make a tangible difference.

    Three Key Takeaways:

    • Leadership Alignment: Julie Williamson emphasizes the importance of aligning leadership to enhance team performance. By fostering strong organizational communication and cohesion, aligned teams can achieve greater results than individuals working alone.

    • Sustained Engagement for Transformation: True change within
    organizations requires sustained effort. Julie's approach involves
    long-term engagements (3 to 12 months) rather than one-off workshops, ensuring lasting transformation and meaningful impact.

    • Consistent Content Creation: To develop and deploy effective thought leadership, Julie advocates for regular content creation. She underscores the necessity of disciplined, consistent efforts in
    writing and sharing insights, which helps in refining one's voice and maximizing impact.

    Julie understands what it takes to bring teams into alignment for better success. When it comes to Thought Leadership Peter Winick knows how to bring Strategy, Tactics and Goals into alignment. To supercharge your thought leadership check out this video!

  • In this episode of Thought Leadership Leverage, host Peter Winick
    chats with Netanel Baruch, Founder and CEO of Queue, an AI-driven platform designed to amplify your online presence by transforming everyday conversations into thought leadership content 60% faster. Imagine having a 10-minute conversation and walking away with ready-to-post content. That's Queue. As a marketer, Netanel saw potential in every client conversation but noticed experts struggled to convert these insights into content due to time constraints and writing skills.

    Queue's AI, "Jessica," conducts natural, engaging interviews, creating tailored content that mirrors the expert’s unique voice. Consultants, regardless of their industry, can consistently generate high-quality content, showcasing their expertise and providing value to their audience. The main challenge? Perfecting the tone of voice to ensure the content feels authentically personal. Netanel emphasizes their ongoing commitment to refining this feature, making sure the content truly represents the expert's unique style.

    Three Key Takeaways:

    • Efficient Content Creation: Queue's AI, "Jessica," transforms short conversations into ready-to-post content, saving time and making it easier for experts to maintain a consistent online presence.

    • Authentic Voice Representation: Queue focuses on creating content that mirrors the expert’s unique voice, ensuring the material feels personal and genuine, which is crucial for engaging audiences.

    • Broad Applicability for Consultants: The platform is versatile and
    benefits consultants across various industries, helping them regularly produce high-quality content that highlights their expertise and provides value to their audience.

  • Amy Shoenthal, USA Today bestselling author of "The Setback Cycle: How Defining Moments Can Move Us Forward," joins Bill Sherman on the Thought Leadership Leverage podcast. Amy is a seasoned journalist and marketing executive with 20 years of investigative reporting. Her passion for profiling founders, executives, and leaders who take risks and create something new began at the University of Maryland, where she reported on student entrepreneurs.

    Amy’s book, "The Setback Cycle," explores how setbacks can lead to success. She discovered a pattern: significant achievements often follow major setbacks. In numerous interviews, she noticed that transformative ideas often arose after overcoming significant challenges. She researched extensively, consulting psychologists, neuroscientists, and executive coaches to develop a step-by-step framework for overcoming setbacks.

    One surprising finding? Many people fail to recognize when they're experiencing a setback, making it harder to recover. Amy's framework helps identify setbacks early and provides tools to rebuild. She emphasizes that acknowledging a setback is the first crucial step towards recovery. Ignoring or denying a setback can make it more difficult to move forward and find new opportunities.

    Amy was driven to create not just a narrative but a practical guide. She wanted to understand the common threads that enable individuals to rebuild and succeed after setbacks. Her book offers a playbook for anyone facing life's inevitable challenges, providing both inspiration and actionable steps.

    Her goal? To make the concept of the "Setback Cycle" part of our cultural lexicon. Amy hopes people will see setbacks through the lens of her framework, allowing them to emerge stronger and more resilient. She envisions a world where setbacks are viewed as opportunities for growth and innovation, and where everyone has the tools and resources to navigate adversity.

    Three Key Takeaways: • Setbacks as Catalysts for Success: Amy Shoenthal's research reveals that significant achievements often follow major setbacks. Her book, "The Setback Cycle," emphasizes how overcoming challenges can lead to transformative ideas and innovations. • Recognizing and Addressing Setbacks: One of the critical insights from Amy's work is the importance of recognizing when you're experiencing a setback. Identifying and acknowledging a setback is the first step in the recovery process, allowing for a proactive approach to rebuilding and finding new opportunities. • Framework for Resilience: Amy has developed a step-by-step framework, backed by extensive research and consultations with psychologists, neuroscientists, and executive coaches. This framework provides practical tools and strategies for individuals to navigate setbacks, emerge stronger, and turn adversity into opportunity. If you feel like your Thought Leadership is having a Setback, make sure to check out Amy's framework for overcoming it as well as this Four Part Framework for Thought Leadership.
  • In this episode of the Thought Leadership Leverage podcast, host Peter Winick chats with Minette Norman, an author, keynote speaker, and leadership consultant with decades of experience leading global technical teams in the software industry.

    Minette shares her journey from a stellar tech career to becoming an influential voice in inclusive leadership, psychological safety, and collaborative teams. Despite her success in tech, she realized many leaders were ill-prepared for their roles. As she advanced, the lack of proper leadership training became evident, and she often found herself and others navigating leadership by trial and error. When faced with a manager who didn’t appreciate her contributions, she chose to leave and focus on helping others become better leaders through her books, speaking engagements, and consulting.

    Minette emphasizes the need for better leadership training and creating pathways for individual contributors to advance without necessarily moving into leadership roles. She discusses the importance of learning from poor leadership examples and using those experiences as lessons on what not to do.

    Minette’s consulting work often begins with addressing issues of inclusivity within companies. She recalls working with a company where women felt they lacked opportunities for advancement and were often relegated to note-taking roles in meetings. By promoting inclusive meeting practices, she helped shift the company culture.

    Her approach to consulting varies but always centers around inclusion, psychological safety, and creating environments where diverse teams can thrive. She notes that while psychological safety is now a buzzword, understanding its importance isn’t enough. There’s a need for practical guidance, which led her and Karolin Helbig to write "The Psychological Safety Playbook," providing actionable steps to foster safe spaces at work.

    Minette’s latest book, "The Boldly Inclusive Leader," serves as both a resource and a calling card, drawing new clients who want to bring her expertise into their organizations.

    Three Key Takeaways: • Inclusive Leadership is Crucial: Minette Norman emphasizes the importance of fostering inclusive leadership and psychological safety in the workplace. Creating an environment where diverse voices are heard and valued is essential for team success and employee well-being. • Practical Guidance for Psychological Safety: While the concept of psychological safety is widely recognized, Minette and her co-author Karolin Helbig identified a gap in practical guidance. Their book, "The Psychological Safety Playbook," provides actionable steps for leaders to create safe spaces where employees can speak up and contribute fully. • Learning from Poor Leadership: Experiences with poor leaders can be valuable lessons. By observing and understanding what ineffective leadership looks like, individuals can avoid those pitfalls and strive to become better leaders themselves.
  • Welcome to another dynamic episode of the Thought Leadership Leverage podcast with your host, Bill Sherman. Today, we delve into the heart of innovation with two distinguished guests: Peter Boatwright, Professor of Marketing at the Tepper School of Business, and Jonathan Cagan, the Coulter Head and Lab Professor of Mechanical Engineering at Carnegie Mellon University. These experts have spent their careers studying and teaching the innovation process and now share their groundbreaking insights with us.

    Peter and Jon are the co-authors of "Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team." Their book tackles the often chaotic realm of product and service innovation within organizations. They discuss the essential question: What does it mean to manage the unmanageable? Drawing from extensive research, they reveal how to embrace the chaos of innovation and transform it into productive progress.

    One captivating study highlighted in the episode involved replacing an engineer with a manager on a design team. The manager, focusing solely on communication and problem-solving processes, led to a fivefold increase in productivity compared to unmanaged teams. This experiment underscores the profound impact of managing the innovation process rather than directly engaging in it.

    The conversation explores the delicate balance between continuous exploration and decisive action. Peter and Jon stress that while endless discovery is tempting, knowing when to optimize and move forward is crucial. They draw from their classroom experiences and corporate collaborations to illustrate how theoretical principles can be effectively applied in real-world scenarios.

    As professors, Peter and Jon have the unique advantage of using their classrooms as innovation laboratories, blending academic rigor with practical challenges from corporate partners. This intersection of theory and application equips their students with robust, repeatable frameworks for tackling real-world problems.

    The discussion then turns to the future. Jon is deeply interested in the role of Artificial Intelligence in enhancing team dynamics. He envisions AI agents that can monitor team conversations in real-time, offering nudges and suggestions to keep teams aligned and productive. Early results suggest that AI could match or even surpass human managers in this role.

    Peter, on the other hand, is focused on the practical application of their principles. He's keen to see how organizations digest, use, and implement the insights from their book, continually exploring the next big questions in innovation management.

    Join us for this enlightening episode packed with actionable insights and revolutionary ideas that promise to transform your approach to managing innovation.

    Three Key Takeaways: • The Power of Process Management: Replacing an engineer with a manager who focused on communication and problem-solving processes led to a fivefold increase in productivity. This highlights the crucial role of managing the innovation process rather than directly engaging in it. • Balancing Exploration and Decision-Making: While continuous discovery in innovation is tempting, knowing when to optimize and make decisions is vital. The balance between exploring new ideas and refining existing ones is key to successful innovation management. • Future of AI in Team Dynamics: Jon Cagan's exploration into AI's role in team management reveals that AI agents can effectively monitor and enhance team interactions. Early results show AI's potential to match or even surpass human managers in keeping teams aligned and productive. There is a delicate balance between integration and innovation in Thought Leadership. Learn more about this dilemma from this article written by Peter Winick.
  • In this engaging episode of Thought Leadership Leverage, host Bill Sherman converses with Sean Stewart, an executive coach, keynote speaker, and historical leadership expert at Past Forward Talks. Sean’s journey from maritime historian and archaeologist to thought leadership is both fascinating and insightful, providing a fresh perspective on how objects can help us gain clarity and insight into our problems and leadership challenges.

    Sean recounts how his background in maritime history and archaeology led him to realize the profound impact that objects can have on people. He noticed that individuals often become overly focused on their internal struggles, losing perspective. Objects, he found, can help externalize these problems, allowing people to step outside their heads and view their issues more objectively. This shift in perspective is crucial for effective problem-solving and leadership.

    Delving into the art of interpretation, Sean explains that as a historian or archaeologist, one seeks meaning in objects by placing them within a historical context. He has adapted this skill to the modern world, using objects to help leaders and teams connect with their stories and challenges. For instance, he describes using an ancient sculpture of a small stylized horse to illustrate how simple, straightforward objects can serve as powerful reminders of lessons learned and goals set, helping people avoid getting lost in their thoughts during difficult times.

    A turning point in Sean's career was a visit to a 5th-century Byzantine church, where he encountered a broken mosaic of a laurel wreath—a symbol of victory. This experience led him to question what true victory means in the context of conflicts and disagreements. He realized that many battles are fought for the sake of fighting, rather than for meaningful outcomes. This insight became the foundation of his coaching method, which encourages leaders to focus on their overarching goals rather than petty disputes.

    To get his message out, Sean emphasizes the importance of starting small and simple. He suggests giving brief presentations to large audiences, using a single object to illustrate his points. This approach not only captures attention but also makes complex ideas more accessible and relatable.

    Sean is currently working on a book that explores leadership through objects, showing the merits and opportunities of this approach. The book begins by laying a foundation of ethics and morality, which Sean believes are essential for effective leadership. It then moves on to practical techniques for using objects to tell stories and reinforce lessons.

    For those interested in incorporating objects into their work, Sean offers practical advice: start by selecting four random, unconnected objects and creating a story about life in the early 2000s. This exercise trains the mind to see connections between objects and the people who interact with them, developing a keen sense of interpretation and storytelling. By repeating this exercise with different objects and themes, one can quickly master this technique.

    Join us for this episode of Thought Leadership Leverage to gain actionable insights and innovative approaches to leadership from Sean Stewart.

    Three Key Takeaways:

    • Externalizing Problems through Objects: Sean Stewart emphasizes the power of using objects to help individuals externalize their problems. By focusing on an object, people can gain a fresh perspective, allowing them to step outside their heads and view their issues more objectively.

    • Historical Interpretation for Modern Leadership: Drawing from his background as a historian and archaeologist, Sean demonstrates how interpreting objects within their historical context can offer valuable insights for modern leadership. This method helps leaders connect with their stories and challenges, providing clarity and direction.

    • Practical Techniques for Leadership Development: Sean's innovative approach includes practical exercises, such as creating stories with random objects to develop interpretation and storytelling skills. His upcoming book will further explore leadership through objects, emphasizing the importance of ethics and morality, and providing techniques for using objects to reinforce leadership lessons.

    Sean presents a unique and interesting approach to leadership, if you are wondering if your leadership is as interesting take a moment to read this article by Peter Winick.

  • In this episode of Thought Leadership Leverage, host Peter Winick sits down with Jason Lavender, the co-founder and CEO of Electives. Jason’s career journey is anything but linear. He started as an actuary, transitioned into strategy consulting, and eventually found his entrepreneurial spirit while working closely with innovators. A serendipitous six-week improv class, gifted by his wife, fueled his passion for creativity and human connection, shaping his unique career path.

    Jason founded Electives to revolutionize corporate training. Frustrated by ineffective, impersonal training videos, he envisioned a platform offering live, virtual, and interactive learning. Electives aims to make high-quality, engaging training accessible and redefine who can teach in the corporate world. By recruiting experts from diverse fields—FBI agents, astronauts, professors, and executives—they provide a rich library of curated content, solving real problems without the need for months of searching.

    Electives offers two training models: Private classes tailored to a company’s culture and Electives Membership, allowing employees to choose live classes from a broad selection. This dual approach addresses both team-wide issues and individual development needs. Electives also simplifies the procurement process, handling all logistics and payments, thus eliminating administrative headaches for both clients and instructors.

    Looking ahead, Jason is excited about integrating AI to match business objectives with the necessary skills and corresponding courses, further enhancing the impact and efficiency of Electives.

    Three Key Takeaways: • Interactive Learning Over Pre-recorded Content: Electives aims to replace ineffective training videos with live, virtual, interactive learning experiences, featuring experts from diverse fields such as FBI agents, astronauts, and executives. • Simplified Procurement and Payment Processes: Electives streamlines the process of finding, vetting, hiring, and paying trainers, offering a single point of contact for clients and ensuring instructors are paid promptly. • Future Integration of AI: Electives is developing AI technology to align business objectives with the necessary skills and corresponding courses, enhancing training effectiveness and efficiency. Do you have training videos that you are not sure what to do with? Be sure to check out this short video where Peter Winick gives tips for creating and monetizing training videos.
  • In this episode of the Thought Leadership Leverage podcast, host Peter Winick welcomes Sohee Jun, a premier leadership coach, mindset expert, corporate leadership facilitator, speaker, and best-selling author of "Mommytracked: How to Take Authentic Risks and Find Success On Your Terms" and her latest release, "The Aligned Mindset: Secrets of High-Achieving Women for Navigating Work and Life." Sohee shares insights from her journey, highlighting the importance of following one’s energy to make a significant impact. Moving from a six-year-old immigrant integrating into a new culture to a leader in organizational psychology, she has always prioritized connection and people. Her extensive career includes working with leaders on strategy, culture, and employee engagement.

    After 15 years in corporate roles, Sohee ventured into independent consulting. The transition was challenging, requiring her to juggle multiple roles and iterate constantly. She emphasizes the need to discover one’s strengths and delegate other tasks to maintain focus and impact. Initially, she said yes to everything, leading to burnout. Over time, she learned to prioritize quality over quantity, becoming intentional with her time and efforts.

    Sohee also discusses the importance of expanding beyond one's initial network and maintaining consistent marketing efforts. She stresses the need to be courageous in saying no to misaligned opportunities to prevent falling into a cycle of overwork and dissatisfaction. On pricing, Sohee advocates for openness and transparency, leveraging her insider knowledge to stay competitive and fair in the market.

    Three Key Takeaways:

    • Follow Your Energy for Impact: Sohee emphasizes the importance of following where you have the most energy and impact. This approach has guided her journey from a young immigrant to a successful leader in organizational psychology, and later, to an independent consultant.

    • Quality Over Quantity: Initially overwhelmed by saying yes to everything, Sohee learned to prioritize quality. She now focuses on intentional time management and selecting projects that align with her values and strengths, highlighting the importance of saying no to maintain balance and prevent burnout.

    • Consistent Marketing and Networking: Sohee underscores the necessity of reaching beyond one's initial network and maintaining consistent marketing efforts. She advises that expanding your reach and staying engaged with your audience is crucial for sustainable business growth.

    If you're a new consultant or thinking about breaking out on your own, take a few minutes to watch this video from Peter Winick on How to Use Thought Leadership to Grow Your Business.

  • Bill Sherman hosts Cobe Williams, a pioneer in violence prevention. Cobe shares his journey from personal redemption to global impact. As Director of US Programs for Cure Violence Global, he uses epidemic control methods to halt violence in communities. His story is a powerful testament to transformation and hope.

    Cobe's defining moment came in court, in restraints, when he embraced his son after a year and a half. This emotional reunion catalyzed his resolve to change his life and be there for his family. Today, Cobe leads violence prevention programs worldwide, from Chicago to Africa, transforming communities and inspiring change.

    With almost two decades in the field, Cobe began as a "Violence Interrupter," mediating conflicts in his neighborhood. His approach is deeply relational, meeting people where they are, and spreading the message that disagreements don't have to escalate to violence. His work involves intense listening, strategic mediation, and leveraging community relationships to prevent retaliation and promote peace.

    Cobe also discusses his upcoming book, "Interrupting Violence: One Man's Journey to Heal the Streets and Redeem Himself," co-authored with Josh Gryniewicz. The book aims to inspire others by sharing Cobe's personal journey and the lessons he's learned in violence prevention.

    Cure Violence Global’s success attracts mayors, health departments, and private funders seeking proven methods to reduce violence. Cobe emphasizes the importance of community credibility and relationship-building in their programs, ensuring local leaders are respected and effective.

    Through his story, Cobe hopes to show that it's never too late to change, and redemption is possible for everyone. His work and message aim to foster understanding, reduce judgment, and inspire others to share their stories and seek help.


    Three Key Takeaways:

    • Transformative Power of Personal Redemption: Cobe Williams' journey from a courtroom revelation to leading global violence prevention efforts illustrates how personal transformation can drive impactful change. His story emphasizes that it's never too late to change and that redemption is possible for everyone.

    • Community-Centric Violence Prevention: Cure Violence Global’s approach leverages deep community relationships and epidemic control methods to interrupt and prevent violence. By training and supporting local leaders who are respected and credible within their communities, the program effectively reduces shootings and killings.

    • Inspiring Others Through Storytelling: Cobe's upcoming book, "Interrupting Violence: One Man's Journey to Heal the Streets and Redeem Himself," aims to motivate and inspire others. By sharing his personal experiences and the challenges he faced, he hopes to encourage people to understand the roots of violence, reduce judgment, and inspire others to seek help and share their stories.

  • In this episode of the Thought Leadership Leverage podcast, host Bill Sherman chats with Karen Wright Gordon, CEO of 5 Dynamics, about revolutionizing organizational performance.

    Karen explains their unique assessment, a product of Mike Sturm's pioneering research. This tool, while not the company's sole focus, is integral to their methodology. It reveals individual preferences in project phases, enhancing productivity by aligning tasks with personal strengths.

    Karen elaborates on the five phases: Ideation, Alignment, Planning, Execution, and Evaluation. Each person has phases where they excel and others that drain them. Their assessment helps identify these preferences, fostering a more efficient and satisfying workflow.

    Karen's journey with 5 Dynamics began when she encountered Mike Sturm at a Women's Presidents Organization meeting. Despite her company's success, she felt unfulfilled. Mike's insights resonated with her, leading her to acquire and further develop his IP, making it accessible and practical for businesses.

    Karen's vision transcends merely improving performance; she aims to democratize coaching and transform organizational cultures. By focusing on creating a unique lane rather than competing with others, she emphasizes the importance of having Champions—advocates who believe in and spread the methodology.

    Karen also shares how their methodology has surprised them with its versatile applications, from the corporate world to academia and healthcare. Studies have shown improvements in teamwork, satisfaction, and overall performance when using the 5 Dynamics framework.

    To keep the work fresh and vital, Karen collaborates with a diverse team, including a young neuroscientist and a seasoned chief revenue officer. This diversity ensures a broad reach and rich perspectives in their thought leadership efforts.

    Karen feels a profound responsibility to honor Mike Sturm's legacy. Continuing his work and seeing its impact on people's lives keeps her inspired and driven.

    Three Key Takeaways:

    • Leveraging Personal Preferences: The 5 Dynamics assessment identifies individual preferences in project phases, enhancing productivity by aligning tasks with personal strengths.

    • Creating a Unique Path: Karen emphasizes the importance of not just competing but creating a new lane, focusing on democratizing coaching and transforming organizational cultures.

    • Honoring Legacy and Innovation: Karen's dedication to Mike Stern's legacy drives her to keep the work impactful and fresh, collaborating with a diverse team to reach wider audiences and bring new perspectives.

  • In this episode of the Thought Leadership Leverage podcast, host Bill Sherman sits down with Judy Wilkins Smith, an executive coach and trainer specializing in Systemic Constellation Work. Judy has recently released her second book, "The Hidden Power in Your DNA: How to Use Genealogy to Explore Ancestral Patterns & Transform Your Life." Dive in as she shares insights from her transformative journey and groundbreaking work.

    "Decoding Your Emotional Blueprint," emerged from personal tragedy. After losing her father, she turned to writing to channel her emotions. Her background in award-winning poetry helped her craft a powerful narrative that connects deeply with readers. That ability to connect and evoke emotion can be seen in Judy's Systemic Constellation Work. Bringing hidden patterns to light by Using 3D tools like paper and props, she helps clients visualize and understand their obstacles. This method allows for a tangible shift in perception and strategy.

    Judy talks about the humble journey of becoming the biggest version of oneself. It's about taking full responsibility for personal growth and inviting others to join the adventure. She emphasizes the importance of growth feeling like play rather than a burden. She uses these same ideals when helping clients see the biggest versions of themselves. In her coaching Judy prefers inviting clients to explore their potential rather than pushing them. She’s keenly aware of hesitation, understanding it as a form of self-protection that can be transformed into a strength.

    Judy reflects on her own journey with undervaluing her work. Coming from a culture that shies away from ambition, she struggled with Imposter Syndrome. Her growth involved recognizing her worth and pushing past those limiting beliefs.

    Judy discusses her "Head, Heart, and Gut" framework, which combats negative self-talk and aligns these three powerful centers to manifest success. When your heart, head, and gut are in sync, you unlock your full potential.

    Looking ahead, Judy sees the need for leaders who inspire rather than push. She emphasizes moving beyond victimhood, using personal challenges as a catalyst for remarkable achievements.

    Three Key Takeaways:

    • Transformative Power of Ancestral Patterns: Judy Wilkins Smith's
    work with Systemic Constellation reveals how understanding and
    addressing ancestral patterns can transform lives. Her books,
    "Decoding Your Emotional Blueprint" and "The Hidden Power in Your DNA," explore how genealogy and systemic work can uncover hidden influences and provide pathways to personal growth.

    • Aligning Head, Heart, and Gut: Judy emphasizes the importance of aligning one's head, heart, and gut. By overcoming negative self-talk and ensuring these three elements work together, individuals can achieve conscious manifestation and unlock their full potential. This alignment is crucial for personal and professional success.

    • Inspiring Rather Than Pushing: Judy advocates for leadership that inspires rather than pushes. She highlights the significance of
    inviting others to explore their potential and grow in a supportive
    environment. Her approach focuses on turning challenges into strengths and moving beyond a victim mindset to achieve remarkable outcomes.

  • In this riveting episode of Thought Leadership Leverage with host
    Peter Winick, we dive into the world of non-fiction with Phil Simon, a multifaceted writer, ghostwriter, speaker, and podcaster. Phil shares his journey from a college professor in business information systems to becoming a prolific author and the founder of a hybrid publishing company. He explains his dual role as both a creator and coach, helping others craft their books and platforms while avoiding common pitfalls.

    Phil recounts his transition into writing in 2008, which ignited his passion for the craft and led to the establishment of his own publishing company. His unique perspective as an author, ghostwriter, and publisher enables him to guide others effectively. He emphasizes the importance of finding the right fit with clients, setting clear expectations, and ensuring that the client's voice shines through while adhering to effective business writing principles.

    Discussing the ghostwriting process, Phil highlights the critical need for compatibility and clear communication with clients. He shares insights into the evolving publishing landscape, noting the rise of hybrid publishing as a cost-effective and rewarding alternative to traditional publishers. Authors now have more control and potential for higher rewards, balancing the risks with substantial marketing and support efforts.

    Phil also delves into his personal intellectual property, which he
    proudly owns under "Racket Publishing." This ownership allows him to explore various avenues, such as international translations and teachable courses, without intermediary restrictions. He discusses innovative business models that leverage the credibility of a published book, including bespoke versions for corporate clients, custom training, and webinars.

    Phil's experience underscores the chaotic yet rewarding nature of
    thought leadership and publishing. His advice for aspiring authors and thought leaders is to embrace the non-linear path to success and capitalize on the multifaceted opportunities a book can provide.

    Three Key Takeaways:

    • Embrace Hybrid Publishing: Phil Simon emphasizes the advantages of hybrid publishing over traditional routes. This model offers authors more control, potential for higher rewards, and flexibility, while still maintaining professional quality. Hybrid publishing allows authors to manage costs and directly benefit from their work.

    • Find the Right Fit in Ghostwriting: The importance of compatibility and clear expectations in ghostwriting is crucial. Successful partnerships hinge on mutual understanding and clear communication, ensuring the final product resonates with the intended audience and meets client expectations.

    • Leverage Your Book for Broader Opportunities: Owning your
    intellectual property opens up diverse monetization avenues. Phil
    discusses how a book can elevate your brand, allowing for additional revenue streams through custom training, webinars, and bespoke book versions for corporate clients. Embracing these opportunities can significantly enhance your thought leadership platform.

    If you want to learn more about the Changing Landscape of Publishing be sure to check out this video by Peter Winick.

  • In this riveting episode of the Thought Leadership Leverage podcast, host Bill Sherman engages with Martin Gonzalez, the co-author of the best-selling book "The Bonfire Moment" and the visionary behind Google's "The Effective Founders Project." Dive into the fascinating journey of Martin, who transformed a personal passion into a global initiative that has reshaped the landscape of startup success.

    Martin Gonzalez's journey at Google began a decade ago at their Singapore campus. Embracing Google's culture of innovation and autonomy, Martin seized the opportunity to embark on a passion project that aligned with Google's business goals. His fascination with startup founders and the early stages of company development led him to partner with Joshua Yellin, who was leading Google's Startup Accelerator Program. This program, with its focus on machine learning, globalization, and growth hacking, provided a fertile ground for Martin's innovative ideas, despite his initial lack of expertise in these areas.

    Martin's breakthrough came when he uncovered a Harvard study indicating that 65% of startups fail due to people issues. Armed with this insight, he proposed a two-day workshop aimed at addressing these challenges. The workshop, first tested in Jakarta and then in Bangalore, received overwhelmingly positive feedback. Their success was not a one-time anomaly; the workshops continued to garner high ratings worldwide, eventually impacting founders across 70 countries.

    In this episode, Bill and Martin explore the journey of understanding why startups succeed or fail. Martin highlights the pitfalls of relying solely on data from successful founders, which often leads to "Survivor's Bias." He stresses the importance of comprehensive data that includes insights from failed ventures to paint a realistic picture of startup dynamics.

    Martin also shares the genesis of their book "The Bonfire Moment." Initially hesitant to commit to writing, Martin was eventually convinced by Joshua Yellin, who saw the immense value their workshops offered. The book became a natural extension of their workshops, providing an open-source toolkit for startup founders. This approach, rooted in Google's ethos of sharing and collaboration, aimed to empower others with the tools and knowledge to replicate their success.

    The conversation also touches on Martin's unique role as an "Enlightened Practitioner." He bridges the gap between academic research and practical application, translating complex research findings into actionable insights for leaders and managers. This ability to synthesize and communicate evidence-based advice makes Martin a pivotal figure in the startup ecosystem.

    The episode concludes with a discussion on the development of a validated measure for assessing founders. Through years of collecting 360-degree feedback surveys and analyzing thousands of data points, Martin and his team published the "Effective Founders Report." This report, which garnered significant attention from their publisher, laid the foundation for their influential book.

    Join Bill Sherman and Martin Gonzalez for an illuminating discussion on the intricacies of startup success, the power of data-driven insights, and the transformative potential of open-source tools. This episode is a must-listen for thought leaders, authors, and speakers who are passionate about innovation and leadership in the startup world.

    Three Key Takeaways: • Addressing People Issues is Crucial for Startup Success: Martin Gonzalez's research, backed by a Harvard study, revealed that 65% of startups fail due to people-related issues. His workshops focused on these challenges, demonstrating that addressing team dynamics and leadership is essential for early-stage companies to thrive. • Importance of Comprehensive Data to Avoid Survivor's Bias: Martin and Bill discuss the pitfalls of relying solely on data from successful startups, which can lead to "Survivor's Bias." Understanding why startups fail is equally important to gain a realistic and holistic view of what contributes to success or failure in the startup ecosystem. • Open-Source Approach to Knowledge Sharing: Reflecting Google's ethos, Martin and his co-author Joshua Yellin chose to make their workshop tools and insights freely available through their book "The Bonfire Moment." This open-source approach aims to empower a broader audience, emphasizing mission and reach over profit, and fostering a collaborative environment for startup growth. If you want to read more about what it takes to Build Awesome Assessments check out this article by Bill Sherman.