Avsnitt
-
Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.
In this episode, we discuss:
The Google data leak and what it validated Google’s third-party cookie backtrack AI and its impact on SEO And Google’s monopoly on the web in generalDive in:
[09:00] SEO hasn't changed much, just more info.
[10:37] GDPR regulations in Europe caused legal challenges.
[16:14] Website ads frustration and conflicting views on helpful content.
[18:36] The 4 types of search intent.
[20:32] Update on Google’s monopoly and the Department of Justice.
[25:49] Insider Tips from Alex!
Find the notes here: https://keepopt.com/222
Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast
MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON---
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials.
Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.
In this episode, we discuss:
How the secondhand market is growing, and growing rapidly Why owning your secondhand experience is important Using the Tern Eco software to start your secondhand market journey The importance of the data you get from your secondhand programDive in:
[05:19] eCommerce experts launch sustainable retail consultancy in 2019.
[08:26] Excitement about growing business in recommerce industry.
[11:37] EU-driven legislation will impact trade and sustainability.
[14:59] 60% of population willing to buy secondhand.
[18:21] SME retailers agile, innovative, capable, and profitable.
[20:22] Real-world product wear and tear data. Feedback for durable, repairable products.
[24:33] Innovating business models for customer engagement.
[25:49] Insider Tips from Zoe!
Find the notes here: https://keepopt.com/221
Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast
MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON---
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Saknas det avsnitt?
-
Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing.
Now helping over 600 Shopify merchants to improve post-purchase customer experience.
In this episode, we discuss:
Why you need to focus on the post-purchase customer experience Empowering the customer Upselling opportunities and increasing your brand’s revenueDive in:
[03:36] Managed customer experience for popular YouTuber brands.
[08:07] Mistakes after hitting buy button explained succinctly.
[12:56] Optimised journey for order confirmation and edits.
[14:15] Enhancing customer experience is a no-brainer.
[18:22] Bad news for everyone, missed order potential.
[22:22] Insider Tips from Hamish!
Find the notes here: https://keepopt.com/220
Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast
MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON---
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce.
Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy.
In this episode, we discuss:
What “manufacturing virality” is How you can own TikTok customer data through 3rd party software Attribution for influencer marketingDive in:
[03:09] Transitioned from brand side to tech, influencer marketing.
[08:03] TikTok shop lacks customer data for marketing.
[11:11] Creators create branded TikTok pages, affiliate program.
[12:43] Curate viral content, boost revenue, and scale.
[18:22] Influencers share unique, single-use codes via link.
[20:40] Automatically generate affiliate accounts with Shopify data.
[23:17] Insider Tips from Noah!
Find the notes here: https://keepopt.com/219
Discover Social Snowball >> https://keepopt.com/snowball
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals.
In this episode, we discuss:
Gisela’s 3 Cs for TikTok success What you need to know about ad length Tracking performance with custom metricsDive in:
[05:02] Focus on authentic, attention-grabbing TikTok creatives.
[06:33] Grab attention, retain interest, end with action.
[10:21] TikTok offers unique advertising and creative tools.
[14:32] TikTok offers TTCX for ad creatives.
[17:29] Understand audience, create community, advertise product effectively.
[19:56] Ad length based on age range.
[27:41] Insider Tips from Gisela!
Find the notes here: https://keepopt.com/218
Discover Social Snowball >> https://keepopt.com/snowball
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Dawn Chubai is a live stream product selling expert!
She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!!
More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to learn the skills of live shopping via her Live Selling School.
In this episode, we discuss:
Understanding your audience and customers Why you need to master storytelling How engagement plays an important role in your live sellingDive in:
[05:31] Launch of Live Selling School lacked competition.
[09:11] Consider TikTok shop, choose a fitting face for your brand.
[15:36] Live streaming shopping boosts brand engagement, sales.
[17:15] Creating sensory experiences in online shopping presentations.
[21:16] Understand customer motivation, craft compelling pitch.
[25:19] Respecting consumer differences, guiding with integrity, acknowledging uniqueness.
[27:41] Insider Tips from Dawn!
Find the notes here: https://keepopt.com/217
Discover Social Snowball >> https://keepopt.com/snowball
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok.
In this episode, we discuss:
The 4 pillars of TikTok Strategic product selection and offers How to get to your first 100 sales Optimising affiliate partnersDive in:
[06:27] The pillars of TikTok.
[09:17] Focus on 1-3 key products for promotion.
[12:02] Create aggressive affiliate strategy with higher commissions.
[15:01] Creating consistent content is crucial for success.
[19:12] Reach out to brand owners for promotion.
[21:25] TikTok focusing on live content for growth.
[25:59] Insider Tips from Ashley!
Find the notes here: https://keepopt.com/216
Discover Social Snowball >> https://keepopt.com/snowball
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework.
Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
In this episode, we discuss:
How to expand your reach with TV ads Targeted advertising Budget requirements for testing TV ads Tracking and measurement Tips for making your ads successfulDive in:
[04:21] TV advertising accessible to smaller brands, is beneficial.
[07:21] Testing ads with free views, limited wastage.
[12:46] Upgrade ad production after successful testing results.
[14:32] Maintain consistency across platforms for effective content.
[19:24] Digital channels provide some control for marketers.
[23:50] Launching new TV campaign affects sales analysis.
[25:31] Insider Tips from Danielle!
Find the notes here: https://keepopt.com/215
Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995!
In this episode, we discuss:
Breaking down the silos and integrating marketing channels The importance of cost and ROI Looking beyond last-touch attribution Sustainability integrationDive in:
[04:29] Tracking marketing impact through direct and indirect means.
[08:53] Traditional marketing measurement uses complex tracking mechanisms.
[12:47] Measurement complexity, silo breakdown, techniques combination effectiveness.
[13:58] Integrating all marketing activities for effective attribution.
[19:27] Factor cost calculations into cross-channel marketing decisions.
[22:03] Sustainability in marketing is gaining popularity.
[23:43] Insider Tips from Jo!
Find the notes here: https://keepopt.com/214
Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof.
In this episode, we discuss:
How the unboxing experience is a key to delighting the customer The power of personalization Why offline marketing still mattersDive in:
[05:30] Focused on product development and warehouse integration.
[09:33] Catalogues evolved to personalized, cost-effective flyers.
[13:18] Data tracking for customer engagement and sales.
[17:53] Merchants can scale and target specific cohorts.
[20:32] Insider Tips from Doug!
Find the notes here: https://keepopt.com/213
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more.
She’s now a senior member of the team at Go Direct Marketing where they manage 100s of catalogue mailing campaigns a year.
In this episode, we discuss:
The seamless integration of online and offline marketing strategies The synergy between catalogues and email marketing How to leverage customer service and website alignmentDive in:
[07:02] Maintain brand consistency across social media platforms.
[09:56] Consider email and mail for catalogue distribution.
[13:33] Encourage catalogue use, seize warm customer interest.
[16:20] Consistent website and catalogue branding is crucial.
[19:51] Consider retail partnerships, online presence, and consistency.
[22:40] Insider Tips from Anna!
Find the notes here: https://keepopt.com/212
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!!
Nicky and her team regularly bought over 15 million names, and over 30 million inserts a year! She now works brand side most recently running CRM projects at This Works and Ted Baker.
In this episode, we discuss:
The importance of negotiation in offline media buying Testing and optimization are crucial Leveraging demographic data for targeted campaignsDive in:
[05:27] Negotiating media buying rates for traditional media.
[08:10] Buying into specific postal sectors for marketing.
[11:25] Propensity modeling and ranking postal regions.
[14:08] Offline marketing has time lag; online is instant.
[18:17] Consider various model selections for better results.
[23:07] Start with substantial investment, consider expert advice.
[28:27] Insider Tips from Nicky!
Find the notes here: https://keepopt.com/211
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase.
In this episode, we discuss:
The importance of technology and data science How to balance budgets and metrics Why you need to look beyond the numbersDive in:
[05:23] Data smart brands win in evolving industry.
[07:57] Brands struggle, need to understand profitability.
[10:37] Maximizing margins requires dynamic budget and structure.
[15:50] Understanding data attribution in a changing world.
[19:08] Google Consent Mode v 2 affects retargeting heavily.
[22:09] Control budget, creatives, and product collections effectively.
[25:11] Insider Tips from Wesley!
Find the notes here: https://keepopt.com/210
Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously.
In this episode, we discuss:
Why podcast listeners are your ideal audience How to track your ad performance effectively The best types of podcast ads for your brand Crafting ads that resonate with listenersDive in:
[03:10] 30-year media research career transitioned to podcasting.
[07:09] Podcasting offers targeted reach and audience engagement.
[12:10] Podcast advertising offers incredible opportunities for brands.
[13:55] Podcasting advertising: test, tiers, and programmatic market.
[19:01] Content matches sensibility, tone, mood for audience.
[20:40] Insider Tips from Tom!
Find the notes here: https://keepopt.com/209
Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both!
Our favourite Google Ads experts from advertising agency Digital Gearbox.
In this episode, we discuss:
What’s new in Google Ads What’s currently working And what’s still working wellDive in:
[04:56] Google can use AI to track user data.
[09:36] Google AI chat box creates ad content.
[10:49] Search ads now have single shorter headlines.
[14:29] AI, smart bidding crucial for best results.
[17:42] Tip for using Performance Max.
[22:30] Insider Tips from Becky and Jonny!
Find the notes here: https://keepopt.com/208
Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011!
And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads.
In this episode, we discuss:
Shifting the focus from targeting to better creatives Making the most of Facebook’s automation tools The importance of accurate data tracking and integrationDive in:
[07:10] New advertisers have it easier now.
[12:33] Expensive marketing shifts focus, avoiding treating customers statically.
[15:40] Pixel code tracks website events for analysis.
[16:36] API sends more complete first-party data.
[21:58] Advanced machine learning AI automates streamlined campaigns.
[23:04] Advantage Plus Shopping encourages more creative control.
[24:30] Insider Tips from Jon!
Find the notes here: https://keepopt.com/207
Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base.
In this episode, we discuss:
How to build a successful B2B eCommerce strategy Understanding the needs of B2B customers Tailoring the experience The long-term benefits of B2B eCommerceDive in:
[04:51] B2B offers scalable, economical way to expand.
[08:26] Selling to businesses requires different strategy.
[09:45] Merchants must plan and market for success.
[14:16] Biggest used features of the SparkLayer system.
[17:06] 50-50 split between experienced and new B2B merchants.
[20:34] Insider Tips from Alex!
Find the notes here: https://keepopt.com/206
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies.
In this episode, we discuss:
Transitioning from omnichannel to connected commerce Enhancing customer experience with data integration The importance of agile and scalable tech stackDive in:
[05:46] 54% browse online, maximize impact with both.
[07:07] Technology affects physical retail experience, now crucial.
[13:29] Key elements: tech stack, informed decisions, leveraging partners.
[16:50] Partners play critical roles in business success.
[19:35] Speed to market varies based on tech stack; for Shopify, it's quicker.
[23:16] Insider Tips from Ben!
Find the notes here: https://keepopt.com/205
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane.
In this episode, we discuss:
Strategic selection of marketplaces Understanding and leveraging customer demographics and behaviors Balanced approach to metrics and feedback in new channels The 5 facets to look at when deciding which marketplace to go withDive in:
[03:54] Fell in love with eCommerce, driven to impact.
[09:18] Using right resources, channels, and profitable growth.
[11:51] Prioritize growth channel, assess demand, seek tools.
[13:52] Business objectives, talent expertise, sustainable growth strategy.
[16:49] Measuring sales targets, metrics, and audience goals.
[20:28] Clear brand message, great customer experience.
[23:19] Insider Tips from Jamie!
Full notes here: https://keepopt.com/204
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
-
Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting.
In this episode, we discuss:
Diversification as a way to manage business risks Why you should consider selling overseasHow to make it a successWhy it’s important to localize customer experience Strategically using global expertise and solutionsDive in:
[05:10] Diversify sales channels to reduce risk.
[08:20] Optimise proposition based on customer country requirements.
[12:42] Can we handle this in-house or outsource?
[13:36] Maintaining local knowledge essential for international business.
[17:14] Hiring experts leads to better outcomes in-house.
[18:08] Insider Tips from Paul!
Find the notes here: https://keepopt.com/203
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
- Visa fler
