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One thing that’s on pretty much every business owner's mind is the advent of AI, what it means for your business, and how you can use it to get ahead of your competitors.
But AI is only one piece of the digital business puzzle…
In this episode of All About Business, James Reed CBE speaks to Oli Green, a trailblazing entrepreneur who has started and acquired multiple businesses across the digital landscape.
He reveals the key areas every business should be focusing on when it comes to digitisation and explains why he was able to raise a substantial amount of funding in just a few short weeks.
About the guest
Oli Green is CEO of Brave Bison, a digital advertising and technology services company. Brave Bison bought Social Chain in 2023, a social media agency founded by Steven Bartlett that has worked for global brands such as KFC and LinkedIn. Oli is also Chairman of Tangent, a company that helps enterprises build future ready digital experiences, products and capabilities with a focus on People, Planet and Purpose.
02:21 Digital First Approach
03:18 Emerging Trends in AI
04:47 Challenges in Recruiting AI Talent
06:45 Improving Digital Experiences
08:46 Social Media Strategies
09:55 Brave Bison's Four Divisions
17:18 Acquisition Strategies
24:36 Integration Challenges
29:18 Working with Family
37:41 Public Company Benefits
40:19 Conclusion and Future Vision
Connect with Oli on LinkedIn
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All About Business is brought to you by Reed Global. Learn more at: www.reed.com
This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a podcast to get your elevate your brand, visit Flamingo-media.co.uk
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At a time when consumers are fed up of ads (and advertisers), how can you connect with your target customers and stop them hitting the ‘skip now’ button?
In this episode of All About Business, James Reed is joined by award-winning director and veteran ad-man Paul Weiland OBE. He’ll share how some of Britain’s most well-loved ads were created, how to navigate the often tricky client/agency relationship and answers the question every marketer wants to know: how to create a profit-growing campaign everybody loves.
Paul is a writer, producer and director whose credits include Blackadder and Mr Bean.
He’s also directed 1000s of popular TV ads, most notably, the Gary Lineker Walkers ads.
In 2015, he received an OBE for his services to advertising and the creative industries.
02:24- Paul's Journey into Advertising
05:33- Early Career and Breakthroughs
09:01- Directing Commercials and Building a Reputation
20:14- The Walkers Crisps Campaign
25:47- Celebrity Endorsements in Walker's Ads
26:09- The Power Struggle with Supermarkets
28:15- What Makes a Good Client?
29:58- The Evolution of the Gary Lineker Campaign
31:58- The Importance of Continuity in Advertising
36:10- The Changing Landscape of Advertising
42:06- From Ads to Feature Films
45:11- Advice for the Next Generation
48:19- Reflections and Future Outlook
Discover how to connect with your customers online with our Digital Marketing Course
Interested in watching one of Paul’s movies? Check them out here
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Watch the hand-built by robots ad: https://www.youtube.com/watch?v=-fXV6KzhBbM
Watch the infamous Gary Lineker ad: https://www.youtube.com/watch?v=SuKgMSUU6-c
All About Business is brought to you by Reed Global. Learn more at: www.reed.com
This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a podcast to get your elevate your brand, visit Flamingo-media.co.uk
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We often hear that we need to strive for a more diverse workforce. But what if just having diversity as your goal does more harm than good?
In this Episode of 'all about business', James is joined by Dr. Heather Melville, OBE CMgr CCMI FCBI, to explore how inclusive business practices can drive growth, retain talent, and align organisational values with commercial strength. They shed light on understanding different needs and demographics within the workplace that go beyond mere diversity so you can make impactful cultural changes to help your business thrive.
Heather is a Trustee and Senior Advisor, the Chancellor of York University and a Partner at Stork and May. She’s also the Chair and Non-Executive Director of CMI Women, where she empowers and develops women in leadership. In 2017, she was awarded an OBE for services to Business and Gender Equality, which is why she’s the perfect person to talk to us about building an inclusive business.
02:25 Defining Inclusivity in Business
03:58 Challenges and Misconceptions in Diversity
06:55 Practical Steps for Inclusivity
10:57 Leadership and Inclusivity
17:09 The Cost of Ignoring Inclusivity
22:59 Real-World Examples and Stereotyping
26:23 Gender Pay Gap and Organisational Accountability
27:33 Creating Fair and Equitable Workplaces
27:59 Inclusive Hiring Practices
29:23 The Importance of Leadership in Inclusion
30:17 Employee Advocacy and Organisational Response
31:00 Personal Experiences with Leadership
36:12 Balancing Work and Personal Life
44:45 Recruitment Strategies and Positive Action
48:16 Looking Forward: Future Goals and Reflections
50:45 Conclusion and Final Thoughts
Follow Healther on Linkedin
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All About Business is brought to you by Reed Global. Learn more at: www.reed.com
This podcast was produced by Reed Global and Flamingo Media. If you’d like to create a podcast to elevate your brand, visit Flamingo Media
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Welcome to 'all about business' with me, James Reed.
Every episode, you’ll hear the highs and lows of what it means to be a true business leader to empower you to implement smarter, more meaningful strategy in your business or career.
