Avsnitt
-
In this episode of the Event Experience podcast by Bizzabo, Brian Mason, Vice President of Strategy and Operations for CEMA, shares insights about Summit, including the use of innovative technology and strategies for immersive engagement. He discusses the importance of staying true to the audience's needs, the goals of Summit, and ongoing educational opportunities provided by CEMA throughout the year.
Brian Mason is an accomplished global event professional with 20+ years of experience and expertise in event planning and administration, broadcast production, global account management, and large-scale project oversight. His main focuses have been on keynote production, broadcast and film production, and global events.
Here’s what you’ll hear about in this conversation:
Tips to truly network with fellow event professionals
How AI will change the events industry much like mobile phones changed how we connect
Tactics for listening to your audience to learn their needs
Mentioned in this episodeBrian Mason on LinkedIn
Summit by CEMA
CEMA’s website
For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/brian-mason-cema-summit.
-
In this episode of Event Experience, meet the co-founder of the new Resilience Conference, Leslie Hitchcock-Stone. As a former Director of Global Events at TechCrunch, Leslie shares her passion for hackathons, and the creation of a mission-driven event focused on defense, security, and societal resilience.
Leslie has designed and produced technology conferences of up to 5,000 participants in San Francisco, London, Berlin, Zug, Stockholm, Tel Aviv, Lagos, and Nairobi. She is now involved in producing the AI Fringe event series, and is executive director of Next Economy Trust, a tech-focussed media company co-founded with the investor Saul Klein.
Here’s what you’ll hear about in this conversation:
How events play a crucial role in the startup world.
The need for a conference focused on defense and security.
How to craft your career to ultimately focus on causes that are mission-driven and meaningful to you.
Mentioned in this episodeLeslie Hitchcock-Stone on LinkedIn
Resilience Conference
This is How They Tell Me the World Ends by Nicole Perlroth
For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/leslie-hitchcock-resilience-conference.
-
Saknas det avsnitt?
-
In this episode, you’ll learn how technical production effectively merges with event planning through constructive communication and a spirit of service.
Cameron Magee shares the critical role of saying “no” as technical production teams strive to serve event planners. His journey from a young volunteer at his church to owning a national event production company informs his experience with common pitfalls in event production, the necessity of early and deep engagement with A/V teams, and the unique dynamics of managing an event from the production perspective.
Cameron is the owner of avad3, an A/V event production company he first formed from his college dorm room, that now serves nationwide events and the people who plan them.
Here’s what you’ll hear about in this conversation:
Key differences between event planners and A/V technical support staff
Career advice for professionals looking to enter technical production
Practical tips on how to work effectively with A/V technicians
Mentioned in this episodeCameron Magee on LinkedIn
avad3 Event Production
Who Not How by Dan Sullivan
For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/cameron-magee-av-event-production.
-
In this episode, host Rachel Moore and experts from Smyle and Bizzabo explore the fundamentals of strategic event design. The panel features professionals from Smyle — James Howitt, Director of Client Experience & Development; Sophie Hulf, Senior Creative Strategist; Nick Thomas, Technical Director; and Jacob Palmer, Producer — and from Bizzabo — Kacie Finance, Vice President of Sales.
Together, the panel discusses key pain points and priorities like defining event briefs, integrating technology, and understanding audience needs.
Here’s what you’ll hear about in this conversation:
The origin and impact of Bizzabo Studios
Critical elements of strategic event design
How event technology supports and drives innovative event design for the future
Mentioned in this episodeJames Howitt on LinkedIn
Sophie Hulf on LinkedIn
Nick Thomas on LinkedIn
Jacob Palmer on LinkedIn
Kacie Finance on LinkedIn
Bizzabo Studios
For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-design-smyle-bizzabo-studios.
-
In this episode, you’ll learn the importance of combining entertainment, education, and branding for successful events, the psychology of team roles, and Geoff's advice for taking career risks to advance in the event planning industry.
Geoff Thatcher is a creative leader who has crafted world-class experiences such as the grand opening of Warner Bros. World Abu Dhabi and the new College Football Hall of Fame GAME ON! AI Experience. Whether it’s a video dome in Dubai or working with the Mercedes-AMG F1 team in the United Kingdom, Geoff’s work transcends borders. In 2020, he published The CEO’s Time Machine that TD Magazine said “is a great way to prepare your mindset going into conversations about how your business can navigate our new, uncertain world.
Here’s what you’ll hear about in this conversation:
The five-step Experience Model framework for planning memorable experiences.
The importance of different roles on your experiential teams.
Coordinating talent personalities in complex experience projects.
Mentioned in this episodeGeoff Thatcher on LinkedIn
Creative Principals
The CEO’s Time Machine
Belbin Team Roles
00:00 Canned Show Intro + Custom Intro of Geoff Thatcher 00:56 Guest Interview Part 1 21:52 Guest Interview Part 2 35:04 Skill Up For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/geoff-thatcher-experiential-storytelling. -
In this episode, you’ll learn about content’s dual role in events: driving revenue and creating impact. Nazya Ayaz discusses the significance of understanding event goals and understanding cultural nuances as event professionals craft winning content. This episode is packed with actionable tips and expert guidance for event professionals looking to elevate their content strategy.
Nazya Ayaz leads the content strategy and development for all Catalyst’s events and helps create world class experiences that are a melting pot of innovation, inspiration, and insights for the Catalyst community.
Here’s what you’ll hear about in this conversation:
How you can create audience-centric contentHow you can strategize to expand your event’s market share
How to enhance audience experiences through multisensory elements
Mentioned in this episodeNazya Ayaz on LinkedIn
Catalyst
Systems Sunday newsletter by Ben Meer 00:00 Introduction to Event Experience by Bizzabo 04:59 Get to Know Nazya: Fun Questions 06:50 Creating Impactful Event Content 14:40 Expanding Market Share and Overcoming Challenges 22:29 Final Thoughts and Farewell For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/nazya-ayaz-content-drives-revenue. -
In this episode, you’ll learn about the realities of our review-based economy, easy ways eventprofs can establish social proof, and how to embrace both positive and negative reviews.
As the visionary founder of Eventible.com, Ankush Gupta is spearheading a paradigm shift in professional event discovery and evaluation. With over two decades of leadership experience, Ankush is leveraging cutting-edge technology and user-generated insights to make Eventible the Glassdoor of business conferences.
Here’s what you’ll hear about in this conversation:
How to leverage speakers and social media to establish social proof of your event
How to choose marketing channels and accounts, internal and external, to promote your event’s reputation
Ways to convince your target audience that your event is worth their investment
Why even negative reviews can be an opportunity to convert future attendees
Mentioned in this episodeAnkush Gupta on LinkedIn
Eventible.com
Jeff Bezos shares about the value of negative reviews (YouTube)
Magic Words by Johan Berger
For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/ankush-gupta-event-reviews.
-
In this episode, you’ll learn about balancing creative and logistical aspects of events, ensuring a high return on investment, and integrating experiential marketing with traditional marketing methods.
Kelly Markus is the CVO at Hunters Point.
Here’s what you’ll hear about in this conversation:
Experiential vs. traditional marketing ideas
Examples of social media and public relations campaigns
Advice to measure ROI during and beyond event delivery
Mentioned in this episodeKelly Markus on LinkedIn
Hunters Point
Vionic and Vivaia shoes
For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/kelly-markus-roi-creativity
-
In this episode, we’ll examine the speaker lineup for today’s events and how adequate preparation can lead to astronomical payoffs.
Cliff Kennedy is the Communication Success Coach at Kennedy Speech Communications.
Cliff shares his expertise about how speakers should inspire audiences, the priority we should place on speaker preparation and rehearsal, and how non-native English speakers and technical experts can be more included and successful in event content.
Here’s what you’ll hear about in this conversation:
How to go from informational talk to transformational talk
Cliff’s communication success framework (5-step process)
Better Speakers, Better Events process
Mentioned in this episodeCliff Kennedy
Kennedy Speech Communications
Brain Food Newsletter
For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/cliff-kennedy-speaking-roi.
-
In this episode, we’ll zero in on the role of events within integrated marketing with Kelly Carlsted to understand the critical aspects of managing event revenue and demand generation.
Kelly Carlsted is the Senior Manager of Global Field Marketing and Events for Dremio.
Kelly shares her journey and insights on why revenue-oriented thinking is essential for event planners. From blending awareness campaigns with field marketing initiatives to striking a balance between virtual and in-person events, Kelly discusses how understanding data and market positioning can help design better experiences that generate quality leads.
Here’s what you’ll hear about in this conversation:
Stats about virtual and in-person event preferences post-COVID
Ways to make your event stand out in a competitive market
The importance of mentorship and community within the events industry
The value of continuing education for event professionals and whether pursuing a CMP is worthwhile
Mentioned in this episodeKelly Carlsted on LinkedIn
Kelly Carlsted on Goodreads
For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/kelly-carlsted-demand-generation.
-
In this episode, we’ll walk a mile in exhibitors’ shoes with Adam Jones to reduce frustration and maximize value at your events.
In our own version of Undercover Boss, we examine the realities of the exhibitor experience at today’s trade shows with Adam Jones. From applications consisting of hundreds of pages to a mashup of different vendors for booth activations, the trade show journey may leave much to be desired, which means we have all the opportunity to make it better in the future.
Adam Jones is the CEO and Founder of FFAIR.
Here’s what you’ll hear about in this conversation:
Stats about frustration levels exhibitors experience at today’s tradeshows
Ways event planners can improve exhibitor onboarding
Ideas to increase exhibitor retention and capture new business by delivering exceptional experiences
Mentioned in this episodeAdam Jones on LinkedIn
The Lean Startup
The Five Dysfunctions of a Team
For the full transcript, mentions, and more, visit https://www.bizzabo.com/podcast/2024-event-industry-trends-webinar.
-
In this episode, you’ll take a journey back in time to late 2023 when event industry experts delivered predictions for the new year, and then fast forward to the present as host Rachel Moore and a panel of experts discuss the current state of event industry trends.
Learn about the latest impacts of conscious conferencing, micro-events, AI, and event tech consolidation on successful attendee experiences.
One by one, this episode tackles tactics and trends you can incorporate into your event planning to meet the current demands of attendees, sponsors, and business goals.
How conscious conferencing, attendee-first and data-driven planning, AI, and event tech innovation — trends revealed in Bizzabo’s December 2023 trends webinar and upheld in the inaugural Gartner Magic Quadrant for Event Technology Platforms — impact event execution in 2024.
Why micro-events and focusing on attendee priorities of sustainability and DE&I are more complex yet more rewarding in the long run for ROI.
Tips for how the partnership between AI and humans can help organizers forecast, analyze, and even anticipate attendee behavior.
Ideas to incorporate innovative wearable event tech can provide actionable intelligence for future event experiences.
For the full transcript, mentions, and more, visit https://www.bizzabo.com/podcast/2024-event-industry-trends-webinar
-
Are you ready for Season 5 of the Event Experience podcast? Named one of the top event industry podcasts by multiple outlets and celebrated in the inaugural Gartner® Magic Quadrant™ for Event Technology Platforms, this podcast is one you can't miss.
Dive into the collective wisdom of top event planners and prepare for an all-new season on July 1. 🌟 Season 5 brings unprecedented access to the strategies that power the world’s most dynamic events. Packed with insights from industry leaders, this is your gateway to elevating your event planning game.
🎧 Follow and subscribe on your favorite podcast platform today and don’t miss an episode! Visit bizzabo.com/podcast for more.
-
This milestone 100th episode of the Event Experience podcast features a conversation between Host Rachel Moore and Bizzabo CMO and Cofounder Alon Alroy. This episode delves into the challenges and transformations in the event industry, particularly in light of recent technology advancements and the impact of the COVID-19 pandemic.
Alroy shares his insights on driving innovation at Bizzabo, the importance of taking a customer-centric approach, how Bizzabo has navigated changes to maintain its leadership in the event tech space, and so much more.
Here’s what you’ll hear about in this conversation:
1) How the podcast came into existence and how the pandemic prompted the beginnings of the Event Experience OS
2) Bizzabo’s innovative approach to blending event technology with user experience to craft memorable events
3) How Bizzabo listens to customer feedback to drive product development and ensure user satisfaction
4) Alroy’s perspective on the future of events with an emphasis on the need for data-driven decision-making
For the full transcript, mentions, and more, visit https://www.bizzabo.com/podcast/alon-alroy-100th-event-industry-podcast
-
In this fresh episode of Event Experience, host Rachel Moore is joined by email marketing experts to discuss how to overcome common email marketing challenges faced by event professionals. Tune in to hear about effective strategies for improving email open rates, crafting compelling content, and using advanced segmentation and automation to enhance attendee engagement from the following experts:
➡️ Kendra Ellis, former director of client services at SmartBug Media and current Sr. Director of Growth Marketing at RevPartners
➡️ LaShanda Jackson, global director of lifecycle marketing at Intuit Mailchimp
➡️ Ghazwan Almoazen, global experiential marketing demand and communications director at DocuSign
The discussion highlights the importance of aligning email marketing with attendee expectations and leveraging analytics to drive continuous improvement.
Here’s what you’ll hear about in this conversation:
1) How to craft emails with engaging subject lines and compelling calls to action that stand out in crowded inboxes
2) The importance of list segmentation and personalization in boosting email engagement rates
3) Insights into the role of analytics and automation in optimizing email campaigns and improving event marketing outcomes
For more insights and the full transcript, visit https://www.bizzabo.com/podcast/event-email-marketing-challenges
-
Grab a coffee or hit the open road to listen to Senior ABX Manager of Corporate Events at 6sense Angela Sadighian share her extensive experience and strategic approach to corporate event planning. Sadighian discusses her journey from organizing weddings to orchestrating large-scale corporate events, emphasizing the importance of integrating AI technology to enhance attendee engagement and optimize event outcomes.
With a focus on 6sense's annual user conference, Breakthrough, Sadighian outlines how strategic planning, audience targeting, and innovative tech integration have led to substantial growth in attendance and engagement.
Here’s what you’ll hear about in this conversation:
1) How integrating AI and predictive analytics can transform event engagement and operational efficiency
2) The key metrics organizers should track to measure ROI, including pipeline influence and attendee engagement
3) How to create “wow” moments through thoughtful venue choices, personalized interactions, and technology like the Klik SmartBadge™
For the full transcript, resources mentioned in the episode, and more, please visit https://www.bizzabo.com/podcast/angela-sadighian-AI-event-tech-smart-badges.
-
In this episode, host Rachel Moore dives into the vital role of networking within the event industry with Brad Jackson, the visionary behind Live Out of Office. Brad shares his journey from working with giants like Live Nation to founding an experiential marketing hub, emphasizing the transformative shift toward collaborative platforms that support freelancers, agencies, and brands. Through discussions on career transitions, the value of a robust network, and leveraging technology for efficiency, Jackson provides insights into the evolving landscape of event production and marketing.
Listeners are treated to Jackson’s personal story, reflecting on his roots in the concert industry and his adventurous leap into freelancing in LA, leading to the inception of Live Out of Office. This platform aims to streamline the event production process, making it more accessible and efficient for industry professionals.
Here’s more of what you’ll hear about in this conversation:
1. Why building a solid network is crucial for success in the event industry and how relationships shape careers
2. The challenges and rewards of moving from full-time employment to freelance event production
3. The role of AI and technological platforms in revolutionizing event planning and production, making processes more efficient and creative
For show notes, mentions, and the full transcript, visit https://www.bizzabo.com/podcast/brad-jackson-networking-event-production
-
In this engaging episode of Event Experience, host Rachel Moore sits down with Deesha Dyer, the former White House Social Secretary and current president Hook & Fasten Consulting, to delve into the intricacies of planning high-profile events at the White House.
Dyer shares her journey from being an event geek to orchestrating one of the most notable events of the Obama administration: the visit of Pope Francis. The conversation provides a rare glimpse into the challenges and triumphs of managing events on the world stage, including managing a diverse team of professionals and the logistics of welcoming international dignitaries.
As president of Hook & Fasten Consulting, Dyer focuses on creating authentic partnerships, achieving meaningful community impact, and championing inclusivity.
Here’s what you’ll hear about in this conversation:
1) The creativity and strategic thinking involved in planning high-profile events, including showcasing diversity and connecting with wider audiences
2) The unique pressures of working in the White House — from wardrobe malfunctions to meeting expectations of dignitaries and the public
3) The importance of community involvement in events and the potential to make a meaningful impact
For show notes, mentions, and the full transcript, visit https://www.bizzabo.com/podcast/deesha-dyer-inclusion-white-house-events
-
In this episode, you’ll hear from Natasha Wood, the Head of Strategy for FT Live, the events division of the Financial Times. Wood shares her extensive experience in the events industry, focusing on strategically using event content to enhance attendee experiences and achieve organizational goals. She also offers personal insights into her go-to resources and her passion for classic crime dramas and strategic business books, providing a well-rounded view of her professional and personal interests.
Here’s what you’ll hear about in this conversation:
1) The shifting landscape of event strategy, focusing on people, products, and processes to drive success in the dynamic world of events
2) The untapped potential of event content as a tool for ongoing engagement and strategic advantage
3) How the integration of data analysis and artificial intelligence is transforming event planning
For the full transcript and show notes, visit https://www.bizzabo.com/podcast/natasha-wood-harnessing-event-content-AI-data
-
In this episode, Host Rachel Moore brings together Makenzie Stokel and Channing Moreland, the cofounders of EVA, to explore the transformative power of entertainment in event planning. Delving into their unique roles and the genesis of EVA, an online marketplace for booking vetted entertainment, Stokel and Moreland share their expertise on selecting the right speakers and the impact of out-of-the-box activations that leave lasting impressions on attendees while advocating for the infusion of fun and interactive elements that connect deeply with attendees.
For these EVA founders, engagement and entertainment go hand in hand in elevating the event experience. By aligning entertainment choices with the event’s goals and themes, they provide valuable insights for event professionals looking to captivate and inspire their audiences.
Here’s what you’ll hear about in this conversation:
1) Why entertainment and speakers should be woven into the fabric of event planning from day one
2) How customization and interactivity are essential to creating memorable and personalized activations
3) Ways to streamline finding and booking entertainment using tools like EVA
For show notes and a full transcript, visit https://www.bizzabo.com/podcast/eva-cofounders-event-entertainment
- Visa fler
