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Have you ever caught yourself saying, “I always wanted to…” but never actually followed through? Whether it was starting a creative business, writing that book, or picking up an old passion, life often gets in the way—especially for women who spend years putting everyone else before themselves.
In this empowering episode of Her Handmade Hustle: Unplugged, we’re dusting off those forgotten dreams and proving that it’s never too late to start again. If you’re a female entrepreneur, business owner, or creative woman wondering if you can still chase your passion, this episode is for you.
What You’ll Learn in This Episode:
- Why women often put their dreams on hold—and how to change that- The science of neuroplasticity (aka, why your brain is built for reinvention at any age)- How your forgotten dreams can fuel your business and creativity today- Actionable steps to revive your passion and make time for yourself—without guilt
Why You Should Listen:
This episode isn’t just about nostalgia—it’s about taking action. If you’re feeling stuck in your business, struggling with creative burnout, or just wondering what’s next for you, this is your sign to start again.
Who This Episode Is For:
✔️ Female entrepreneurs over 40 who want to reconnect with their creativity✔️ Women who have spent years prioritising family and work but are ready to focus on themselves✔️ Anyone who dreams of starting (or restarting) a creative business but feels like it’s too late
🎧 Listen now on Apple Podcasts, Spotify, YouTube or Substack and take the first step toward reclaiming your forgotten dreams.
🔗 Links & Resources:
Her Handmade Hustle – Get more support and inspiration for your creative business
Follow me on Substack and Instagram – let’s connect and continue the conversation!
Loved this episode? Leave a review and share it with a fellow creative woman who needs this reminder!
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It’s podcast day! And today we’re getting honest about whether or not your creative business is bringing in enough income.
I know mine hasn’t over the last year. It’s been bloody awful trying to stay afloat after being shut for 6 months following my breast surgery. And it’s happening all over again in 2 weeks time when they whip my ovaries out. (I know, ffs...)
So I thought it would be useful to talk about ways you can diversify your income as a creative entrepreneur to give you some back up when the s**t hits the fan. With the current financial climate and the unpredictability of life in general, relying on just one stream of revenue feels risky.
The good news is that you already have skills that can bring in extra money without completely burning yourself out.
I’m giving you some practical ways that you can monetise your creativity and sharing my own experience of some things I’ve been exploring to provide a safety net when sale are slow.
This isn’t about get-rich-quick schemes—it’s about real, achievable ways to make more money doing what you love. And by working smarter, not harder.
In this episode, you’ll learn:
* Why multiple income streams matter now more than ever - and how to get over the feeling of being a failure
* My experience with Amazon KDP and Substack
* Other side hustle ideas that actually align with your creative skills
* Whether you should give any of these a go (and how to start)
Bonus Episode: If you're curious about Amazon KDP specifically, I’ve recorded a separate bonus episode where I’m talking all about setting yourself up on this platform to self publish. It’s for beginners (like me!) who want to learn what’s it’s all about, exactly how you do it and whether it’s worth trying. This will be available to paid subscribers on Friday 7th February.
I hope you enjoy today’s episode and please do let me know in the comments if you’re thinking of trying any of these things I talk about!
Joanne
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As a small creative business owner, forward planning is non-negotiable. But what happens when it leaves you feeling panicked, disconnected, and burned out before the season or occasion even arrives? In this episode, we dive into the hidden emotional toll of constant planning and why it’s not something anyone prepares you for.
I’ll explore the science behind anticipatory stress, decision fatigue, and burnout, blending research with relatable anecdotes from life as a creative entrepreneur. Plus, you’ll hear practical tips to help you manage the overwhelm, set boundaries, and reclaim your love for the seasons and occasions you’re working so hard to prepare for.
This isn’t just another business pep talk—it’s an honest conversation about a side of entrepreneurship that often gets overlooked.
Enjoy this episode? Don’t forget to check out my Substack for more inspiration, tips, and support for female creative entrepreneurs.
Want even more value? Upgrade to a paid Substack subscription to unlock exclusive bonus podcast episodes where we dive deeper into topics like this, including the science behind burnout and actionable strategies to thrive in your creative business.
Visit my website for more small business help and advice!
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In this episode, we dive into the fascinating world of willpower and how it plays a critical role in helping creative entrepreneurs achieve their goals.
With New Year underway, it’s easy to set resolutions but much harder to stick to them. We explore why willpower matters in business, share practical tips for strengthening it and uncover the science behind staying focused and resilient.
Packed with humorous anecdotes, relatable stories and actionable advice, this episode will inspire you to tackle your goals with renewed determination - and turn your creative dreams into reality.
Links and Resources:
Visit the website for help especially designed for female entrepreneurs with a creative business
Sign up to my free monthly newsletter for a free dose of business support straight to your inbox
Connect with me
@herhandmadehustle - Instagram and Facebook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
In this thought-provoking episode, we tackle a question many creative entrepreneurs are asking: is there still a place for handmade businesses in an age dominated by AI and mass production? The answer might surprise you!
Join me as I explore why handmade products continue to thrive despite advances in technology. We'll break down the unique value of artisan creations, discuss how consumer preferences are shifting toward authenticity and craftsmanship, and share why now is the best time to start—or scale—your handmade business.
With a mix of bold opinions, actionable advice, and a touch of humor, I’ll show you how to position your creative business as indispensable in a world craving connection and originality. If you've ever doubted your place in the handmade industry, this episode will leave you inspired and ready to take action.
Tune in and discover why your handmade creations matter more than ever!
Links and Resources Mentioned:
Free download! The Handmade Business Starter Guide
Podcast Episode: The SEO Edge - How to Get Your Creative Business Discovered Online with Dr Tonya LawsonConnect with me!
@herhandmadehustle - Instagram and Facebook
Email me for help with your creative business!
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
This Christmas special is all about family, resilience, and the entrepreneurial spirit that runs deep in ours.
I’m joined by my dad, a barber with an incredible 50-year career and a legacy of self-employment that has inspired three generations of entrepreneurs.
In this heartfelt and entertaining episode, we dive into:
✨ The story of how my dad became a barber and built his business.
✨ Funny and memorable moments from his 50 years behind the chair.
✨ The challenges and triumphs of being self-employed.
✨ How our family’s entrepreneurial journey shaped my own path.
✨ Personal stories of support, strength, and overcoming challenges together as a family.Whether you’re an entrepreneur looking for inspiration, a fan of family stories, or just love a good laugh, this episode is packed with insights, heartfelt moments, and festive cheer.
Links and Resources:
Subscribe to my free monthly newsletter for creative female entrepreneurs
Visit my website to find out how I can help you
Discover more podcast episodes here!Grab a hot drink, get cosy, and join me for this special Christmas episode that celebrates all things family and real business success.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
In this eye-opening episode, we’re diving into one of the biggest myths in the entrepreneurial world: time management. If you’ve ever said, “I just don’t have enough hours in the day,” this episode is for you.
We’ll explore the uncomfortable truth behind why you might feel too busy and whether you’re actually avoiding the hard, high-value tasks that could take your handmade business to the next level.
What You'll Learn in This Episode:
The surprising reasons we tell ourselves we're "too busy."
How avoidance behaviours can sabotage your business growth.
The 80/20 rule and how to identify tasks that truly matter.
Simple, actionable tips to reclaim control over your time.
A humorous and brutally honest take on the lies we tell ourselves about productivity.
Download Your Free Time Audit Worksheet!
As a special bonus, I’ve created a downloadable worksheet Map Your Time Like a Pro: A Reality Check for Creative Entrepreneurs to help you track how you’re really spending your day. Use it to uncover hidden patterns and reclaim hours you didn’t even know you had. Download it here!
Connect with Me
Love this episode? Make sure to subscribe so you never miss a new one! Share your time management breakthroughs or struggles by tagging me on social media. Let’s keep the conversation going @herhandmadehustle
Get more support for your business!Visit my website to see how I can help you or book a free half hour chat to tell me your business worries and get some instant help!
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
***IMPORTANT*** I made a school girl error! I accidentally uploaded last week's episode for this week's! Therefore for a short time S3 Ep27 was the same as S3 Ep.26 (in case you have already listened and thought you were going mad!) The correct episode has now been uploaded so please do press play again to access this week's episode: 'Stop Blaming the Algorithm: Why Your Social Media Strategy Isn’t Working (and how to fix it). Thank you and apologies! Joanne
Are you stuck blaming the algorithm for why your handmade business isn’t growing? It’s time for some tough love. In this episode, we tackle the harsh truth: it’s not the algorithm holding you back—it’s your strategy.
If you’ve been feeling frustrated by low engagement, stagnant sales, or posts that seem to vanish into the void, this episode is for you. I’ll share personal stories, bold opinions, and practical advice to help you stop pointing fingers and start fixing what’s actually going wrong.
What You’ll Learn in This Episode:
Why blaming the algorithm is a waste of your time and energy.
The biggest mistakes handmade business owners make on social media (and how to fix them).
Practical strategies to create engaging, consistent, and story-driven content that your audience will love.
Why showing up authentically and consistently is more important than chasing trends.
How to turn your followers into fans by focusing on connection, not perfection.
Highlights:
The real purpose of the algorithm—and why it’s not your enemy.
Common mistakes like inconsistent posting, boring content, and neglecting engagement.
Proven strategies that actually work: storytelling, quality over quantity, and the power of reels.
Tough love: why it’s time to stop making excuses and take ownership of your growth.
Social media can feel overwhelming and unpredictable, but the truth is, you have more control than you think. This episode will empower you to ditch the excuses, step up your strategy, and finally make social media work for your handmade business.
This episode is packed with actionable insights and honest truths to help you stop blaming the algorithm and start building the social media presence your business deserves. Hit play and let’s get started!
Links and Resources:
Get a social media makeover with my Banner & Bio Bundle!
Join the conversation: DM me on Instagram @herhandmadehustle and share your biggest social media struggle!
Love this episode? Don’t forget to subscribe and share it with a friend who needs to hear this!
Let’s Connect:
Website
Instagram
YouTube
Facebook
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Is your handmade business feeling stuck, and you're not sure why? Do you want to know why so many handmade businesses fail? It might be because you’re treating it more like a hobby than a business. In this bold and eye-opening episode, Joanne breaks down the harsh truths female entrepreneurs need to hear about what’s holding back their creative businesses.
From mindset shifts to pricing strategies, Joanne explores how to transition from hobbyist to business owner—and start seeing real growth.
What You'll Learn in This Episode:
The key differences between running a handmade business and pursuing a hobby.
Why undervaluing your time and skills is holding your business back.
How to adopt a business mindset to set yourself up for success.
Practical steps to take your creative business to the next level.
Why setting boundaries and prioritizing profit isn’t selfish—it’s essential.If you are a female entrepreneur feeling stuck in your handmade business, not getting consistent sales and you want to see some real progress with some real, small creative business success strategies - then this episode is for you.
Mentioned in the Episode:
FREE download: '10 Steps to Turn Your Handmade Hobby into a Profitable Business'
GET HELP for your creative business - visit my websiteReady to turn your craft into a business? Listen to this episode and start implementing actionable strategies today.
Loved this episode? Don’t forget to subscribe to the podcast for more tips tailored to female entrepreneurs in the handmade and creative space. Share this episode with a fellow creative who might be struggling with pricing their products—we're all in this together!
Her Handmade Hustle: Unplugged - The Creative Business Podcast for Female Entrepreneurs
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In this episode, Joanne talks about the concept of ‘The Invisible Cage’ - the feeling of being "trapped" that many women face when traditional work options don’t align with their life circumstances.
From managing family responsibilities to dealing with health challenges or overcoming a gap in employment, these factors can leave women feeling stuck and unfulfilled. Joanne discusses how self employment is fast becoming the only option for women who want a flexible working life that can meet the needs of their current commitments and how female entrepreneurship is on the rise.
Joanne talks about the barriers to employment for women and the impact of these life changes showing true empathy, understanding and providing validation for the way women feel in today’s modern society.
Joanne shares her own story of feeling trapped and how she found a solution by starting her own stationery business in 2010, discussing how launching a business can be a powerful pathway to reclaim control, discover purpose, and build a fulfilling life.
She also provides some practical tips if you’ve been contemplating starting your own business but aren’t sure where to start.
This relatable and motivational episode is for all women considering starting a business of their own and reveals how entrepreneurship can be the solution to break free from the invisible barriers holding them back.
If you’re feeling stuck, unsure or overwhelmed and could do with some help for your small creative business, visit the https://herhandmadehustle.co.uk/ to see all of Joanne’s services.
Or drop her an email! mailto:[email protected]
Sign up for your free monthly dose of business support with the https://herhandmadehustle.co.uk/newsletter
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In this episode, Joanne is talking to Jo Grace, The Curly Hairdresser from Derbyshire who is speaking all about the role of your personality when it comes to business success.
Jo shares how to keep clients coming back, time and time again, by just being your authentic self and without ever having to rely on social media for advertising.
Jo and Joanne discuss the importance of human connection as a business owner, something that they both feel more and more people are craving when choosing who to spend their money with. They also share experiences of balancing being self employed with being a full time mum to neurodiverse children and the challenges it can bring.
They share experiences of how you cope with anxiety in self employment and showing up with your personality in full swing on those days when you simply just don’t feel like it.
This episode is light hearted, down to earth and full of advice for all women who are faced with the many challenges of running a small business, whether you are just starting out or you’re up and running and struggling to navigate it all.
Joanne offers down to earth, 1:1 small business support for creative women so if you need any help at all, please do visit the website or email [email protected]
Sign up for a free dose of monthly business support with the Her Handmade Hustle Newsletter, full of tips and advice for small businesses all about how to sell online. Subscribe HERE
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
In this episode, we’re diving deep into the unique ways the creative brain functions and the common challenges it brings. If you’re a creative entrepreneur, you might find yourself facing issues like procrastination, difficulty focusing on one task at a time, struggling to stay organised, or finding it nearly impossible to switch off from work. Joanne discusses why these hurdles are so common in creative minds and how traits like imagination, emotional depth and sensitivity to your environment can impact productivity. She also looks at the role of neurodiversity in entrepreneurs and how particular traits can both help and hinder our ability to run our own businesses.
Joanne also shares practical tips and strategies to help you manage these challenges. From prioritisation techniques and time-blocking methods to setting boundaries and embracing progress over perfection, this episode is packed with actionable advice designed to help you thrive in your business.
Tune in to learn how to work with your creative brain rather than against it, and discover ways to stay focused, organised, and balanced as you grow your creative business.
For affordable and friendly help for your creative business, visit the Her Handmade Hustle website to see the ways in which Joanne can help you.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
In this episode, Joanne talks to Jo Warwick, a psychotherapist, author, energy healer and fellow podcaster, diving deep into the struggles of perfectionism and self-doubt that so many creative entrepreneurs face. Jo shares invaluable insights on managing our energy, overcoming creative blocks and shifting away from self-critical thinking patterns that hold us back.
We explore practical strategies for building confidence and staying productive so that we can really feel empowered and capable as female entrepreneurs running a business.
This episode provides a professional’s insight into why we often feel the need to be ‘perfect’ and how we can conquer this fear of failure which can hold us back from progressing and taking the next step in our business,
Tune in for a heartfelt conversation filled with guidance and encouragement for your journey as a creative entrepreneur.
Visit Jo’s website to find out more about her work
Listen to Jo's podcast ‘Rich, Sexy and Free'
Follow Jo on Instagram and Youtube - @richsexyandfree
Don’t forget, if you’re a creative entrepreneur looking for friendly, affordable and down to earth small business support, visit the Her Handmade Hustle website and see how Joanne can help you.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
Joanne is joined by Dr Tonya Lawson - a multi-passionate entrepreneur and SEO expert from Nashville, Tennessee, who is here to talk about how to get your creative business seen online.
In this interview, Joanne and Tonya discuss all the things a creative small business owner can do to increase their website on search engines such as Google and drive it up in the rankings. We’re talking about the use of keywords and how to write effective product descriptions for your handmade items as well as the importance of the images you use on your website. Tonya also explains how to optimise your social media posts to make sure they are getting in front of the right people and the SEO benefits of having a blog for your business.
Tonya breaks down a topic that can be quite intimidating for small business owners and explains SEO in a simple way for beginners, with some easy to implement actions that will make a massive difference to your online visibility.
This episode is full of practical tips and advice for beginners on how to get your business found on Google and is a must-listen for all small creative business owners wanting to learn about SEO.
Details of how you can contact Tonya are below:
Website: https://tonyalawson.com/
5 Days to Ranking Challenge (free!)
https://adept-builder-7677.ck.page/27809ab47e
Membership: https://tonyalawson.com/creative-seo/
Instagram: https://www.instagram.com/dr.tonyalawson/
YouTube: https://www.youtube.com/channel/UCtdgbnSwTRmwdUXm90aGbIQ
If you’re in need of some help finding the best keywords to use for your product or service, you can check out Joanne’s friendly 1:1 Keyword Research session for small creative business owners.
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This episode is jam packed full of advice for the creative small business owner wanting to prepare for the Christmas period. Joanne shares her experience of how to maximise your chances of making sales at the busiest time of year and the importance of preparation.
She talks honestly about ways to cope and manage workload if you find yourself too busy but also what to do if you aren’t making any sales and how to manage your expectations during the Christmas season.
Joanne discusses strategies for boosting your Christmas sales, including adapting your existing products to create a new festive range and also gives advice on where you can sell your handmade items, who to sell them to and how to do it successfully without looking desperate.
She uses examples from her own stationery business, Vintage Twee, to illustrate how she ensures her products stand out above the rest and the importance of going the extra mile for your customers to ensure they return, bringing you guaranteed income year after year.
This episode is full of practical advice and solutions to help creative small business owners make the most of the biggest time of year for selling their items.
To sign up for the free Her Handmade Hustle monthly newsletter, click HERE
If you’re feeling stuck and need some help with your creative business, visit the Her Handmade Hustle website HERE to find out the different ways Joanne can support you.
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In this episode, Joanne chats with the fabulous Coral Turner, a talented fashion designer who turned her lifelong love of sewing into a thriving couture business to help women feel good about their bodies. Coral shares her inspiring journey from growing up in Manchester to moving to London to chase her dream of becoming a fashion designer at the age of just 19 years old.
Joanne and Coral discuss the realities of starting your own business, something that all entrepreneurs should prepare for as the whole experience can be very different to what we expect. They talk about navigating the challenges and triumphs of building a business and the importance of valuing yourself and respecting your work when it comes to pricing.
They also chat about the revival of handmade and that old fashioned skills, such as sewing, are making a comeback which is great news for small, craft based businesses.
This episode is lighthearted, inspiring and motivational so if you are an entrepreneur, or even an aspiring one thinking of taking the leap to work for yourself, tune in to listen for some brilliant advice. It will be sure to leave you with a spring in your step and a smile on your face!
Follow Coral Tuner Couture on Instagram or connect on LinkedIn
Visit Coral’s website HERE
And don’t forget! You can get help for your small creative business from Joanne herself! Visit the website HERE to view all of her services - from one off support sessions to help via Whatsapp - there’s a level of support for everyone.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
In this episode, Joanne meets Chantal Shears, a busy mum of 4 running 2 businesses - The Clothes Horse, a social enterprise helping families access clothes for their children who may be struggling, whilst also promoting the sustainable aspect of recycling of second hand clothes. And Grounded Parenting where Chantel helps fellow busy mums prioritise self care so they can raise emotionally grounded children.
Joanne and Chantel discuss the importance of self care as working mums and how taking time for yourself can actually result in more productivity and a better relationship with your children. Chantal explains different techniques we can use to help our children regulate their emotions so they become emotionally grounded adults, as well as explaining the benefits to our family and work when we learn to prioritise ourselves.
This episode is insightful and a must listen for all working women faced with the task of juggling motherhood alongside running a business.
Find out more about Chantel's social enterprise, The Clothes Horse, HERE
Downloaded some free resources from Grounded Parenting:
https://grounded-parenting.com/busy-mums-guide-gift
https://grounded-parenting.com/powerofplayguide
And don't forget! Visit Joanne's website HERE for her full list of services especially for creative women with small businesses.
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In this motivational episode, Joanne explores how the definition of success evolves with age and how life’s experiences shift our perspective on what it means to us.
She talks about how, for creative entrepreneurs, success often comes in the form of small wins rather than grand achievements—but these small milestones are just as valuable and are the key to long-term growth and fulfillment.
Joanne discusses what success might look like for small business owners and gives her advice on what do on those days you feel like it's never going to happen for you.
This heart warming and inspiring episode is for all women who may need some help to reframe their perspective of what success looks like as an entrepreneur.
Check out Joanne's WhatsApp Support Service HERE for fast, friendly and affordable business support service for women with small creative businesses
Visit the Her Handmade Hustle website HERE for more services to support you and your business
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
In this uplifting episode, Joanne interviews Italian born entrepreneur Isida Mitre, who left an established career in interior design to follow her dream of starting her own business, selling luxury Italian made scarves.
A busy, dedicated mum to 2 young children living in London, Isida shares her story of why she started Pashmisy, what it was like moving from Italy to the UK 8 years ago and how becoming a mother changed her perspective on working in a 9-5 job.
She talks openly about her lack of self confidence and how she has overcome this, revealing the elements she believes are crucial for business success.
This podcast episode is one for all the women out there working on their own small businesses who, we're sure, will find Isida's strong will and determination to succeed truly motivating.
Visit Isida's website HERE and follow her on instagram @pashmisylondon
Check out Joanne's collection of new digital prints for female workspaces on her new Etsy shop HERE
Follow her Etsy journey, and learn how to set up and run your own Etsy shop, on her YouTube channel HERE
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe -
In this inspirational episode, Joanne interviews Debbie Lees, a successful business woman and true warrior who has overcome some of the toughest things life could possibly throw at one person.
Debbie talks openly about her experience of being born with facial paralysis and how she dealt with disfigurement as a young child growing up in the 1960s. Debbie tells us about how she has used her experience to educate young people about positive self imagery through a presentation called The Girl in the Mirror which she delivers in local schools and at events.
Debbie is also a breast cancer survivor and shares how the news of her diagnosis almost stopped her from making a life saving decision.
Debbie spins a number of professional plates, including running her own travel business, working for the NHS and being a tropic skincare ambassador.
This podcast episode is truly awe-inspiring and will be sure to leave you feeling amazed, humbled and, no doubt, emotional.
If you would like to get in touch with Debbie for help booking your dream holiday or, if you are interested in her speaking at an event or school about The Girl in the Mirror, you can email her on [email protected]
If you have a small creative business and need some help getting it started (or giving it a boost of new energy!) visit Joanne's website HERE to see how Her Handmade Hustle can help you.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe - Visa fler
