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🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) is joined by Steve Pirt (https://www.instagram.com/pirtnation/) to discuss his innovative fitness franchising concept—FlexWerk Fitness, the world’s first co-working space for fitness professionals. They dive into how FlexWerk is empowering personal trainers to become their own bosses and explore its potential for international growth.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
FlexWerk Fitness - https://www.instagram.com/flexwerkfitness/
FlexWerk Fitness (website) - https://flexwerkfitness.com/
🔥 Show Notes:
(00:00) Introducing Steve and his career journey
(7:26) Developing the FlexWerk concept
(19:38) What is FlexWerk Fitness?
(24:37) Run a successful gym with Kilo (visit https://usekilo.com/)
(25:09) FlexWerk Fitness business model
(43:51) Supporting fitness professionals
(51:43) Revenue breakdown and expansion plans
(1:02:15) Client experience
(1:06:58) What's next for FlexWerk Fitness?
(1:09:46) Where to go if you want to find Steve
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🌎 John Franklin ( https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Stu Brauer (https://www.instagram.com/wtfgymtalk/?hl=en) about expanding your gym, finding the right space, and using a formula to determine how much rent your next gym can afford.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials: The Gym Real Estate Company - https://www.instagram.com/gymrealestate/?hl=en
The Gym Real Estate Company (website) - https://gymrealestate.co/
🔥 Show Notes:
(00:00) Introducing Stu
(2:05) Gym real estate market overview
(10:43) Strategies for expanding gym locations
(17:42) Calculating ideal square footage for gym expansion
(23:13) Evaluating the need for additional space
(33:53) Run a successful gym with Kilo (visit https://usekilo.com/)
(34:27) Recommended operating expenses
(43:36) The future of boutique fitness and open gym models
(51:44) Adding wellness concepts to gyms
(56:57) Where to go if you want to find Stu
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Joe Tepe (https://www.instagram.com/jtepelv/?hl=en) to discuss his three gyms. They dive into the details of running three distinct gyms in Vegas, each with a unique concept, and how these businesses collectively generate $90k/month in revenue.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
The Strip CrossFit - https://www.instagram.com/thestripcrossfit/?hl=en
Tread Vegas Fitness - https://www.instagram.com/treadvegas/?hl=en
The Strip Barbell - https://www.instagram.com/thestripbarbell/?hl=en
🔥 Show Notes:
(00:00) Introducing Joe
(2:18) Running three gyms in Las Vegas
(13:08) The CrossFit gym
(23:06) Run a successful gym with Kilo (visit https://usekilo.com/)
(23:38) Staffing the gyms
(27:02) Marketing and cleaning the gyms
(31:21) The Barbell gym and partnerships
(39:05) The cost of the gyms
(45:22) The Bootcamp gym and expansion
(56:23) Where to go if you want to find Joe
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Mark Fisher (https://www.instagram.com/markfisherhumanbeing/?hl=en) to dive into the process of selling his gym, Mark Fisher Fitness (https://www.instagram.com/mffclubhouse/).
👉 Read Mark's blog post: https://businessforunicorns.com/management-and-leadership/why-mark-fisher-sold-mark-fisher-fitness/
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Business for Unicorns - https://www.instagram.com/businessforunicorns/
Business for Unicorns (website) - https://businessforunicorns.com/
🔥 Show Notes:
(00:00) Introducing Mark
(3:54) Selling Mark Fisher Fitness
(9:23) What is Mark Fisher Fitness?
(11:35) The decision to end the 6-week snatched program
(27:54) The process of finding a buyer
(31:39) Valuation, financing, and the role of lawyers
(51:25) Run a successful gym with Kilo (visit https://usekilo.com/)
(51:57) Timeline of the sale
(56:31) Final thoughts and lessons learned
(59:25) Where to go if you want to find Mark
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Chris Cooper (https://twobrainbusiness.com/) to talk about his new book, The Golden Hour, and how gym owners can grow their business in just 1 hour a day with a 6-step framework.
Grab your copy here: https://a.co/d/h0clg2z
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
The Golden Hour Challenge - https://twobrainbusiness.com/golden-hour-resources/
🔥 Show Notes:
(00:00) Introducing Chris
(1:31) What is The Golden Hour book?
(7:19) What Chris's Golden Hour routine looks like
(9:25) Projects for gym owners
(11:33) What is The Golden Hour Challenge?
(15:15) Success stories
(25:46) Run a successful gym with Kilo (visit https://usekilo.com/)
(26:18) The importance of consistency and productivity
(35:23) Retention and staff engagement
(38:09) The Two-Brain Business Summit
(44:20) Where to go if you want to find Chris
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) to discuss his latest book and how it can help gym owners dominate their local market.
Grab your copy here: https://a.co/d/6lbez7C
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
🔥 Show Notes:
(00:00) Introducing Jon
(1:12) What is The Obvious Choice?
(6:32) Human Optimized Marketing System (HOMS)
(8:43) Growing a gym management software business
(11:55) How to become better at marketing
(19:49) Run a successful gym with Kilo (visit https://usekilo.com/)
(22:41) Leapfrog skills and leapfrog learning
(31:55) Hiring and incentivizing employees
(39:34) Copywriting vs. Business writing
(43:03) Where to go if you want to find Jon
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mike Orefice (https://www.instagram.com/mikey_orefice/) from Iron Vault about how he leveraged social media and branding to build a 7 figure business with 3,000 members in just 5 years.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Iron Vault - https://www.instagram.com/iron.vault
Iron Vault (website) - https://ironvault.company/
🔥 Show Notes:
(00:00) Introducing Mike
(1:35) What is Iron Vault?
(9:16) Brand and content strategy
(24:37) Marketing and sales
(29:39) Membership models
(33:42) Run a successful gym with Kilo (visit https://usekilo.com/)
(34:14) Influencer gyms and refining systems
(41:41) Revenue streams and events
(49:51) Handling negative reviews
(57:30) Future plans and where to go if you want to find Mike
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are joined by Thomas Lilley (https://www.instagram.com/tombro7/?hl=en) from Zero Weakness to talk about growing his powerlifting empire from 1 to 8 gyms in just 4 years—across 3 countries.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Zero Weakness -https://www.instagram.com/zero_weakness/
Zero Weakness (website) - https://zerow.com.au/
🔥 Show Notes:
(00:00) Introducing Thomas
(3:53) Opening a powerlifting gym
(10:20) Becoming a good coach and changing the business
(16:45) Economics of the gym
(33:49) The staff
(35:41) Data and metrics
(37:58) Hiring good people
(41:17) Common mistakes gym owners make
(44:27) Run a successful gym with Kilo (visit https://usekilo.com/)
(44:58) Producing custom equipment
(46:20) Building a reputation and expansion plans
(57:33) Funding the gyms and how they operate
(1:05:41) Where to go if you want to find Thomas
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Amanda Fritscher (https://www.instagram.com/amandafritscher/?hl=en) to hear the wild story of how she started Lionheart Gym with $12 and ended up buying the building just one year later.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Lionheart Gym - https://www.instagram.com/_lionheartgym_/?hl=en
Lionheart Gym (website) - https://www.thelionheartgym.com/
🔥 Show Notes:
(00:00) Introducing Amanda
(1:32) Starting a gym with $12
(10:40) Expanding the gym and services
(15:05) Packaging and pricing
(16:40) Marketing and sales
(22:13) Schedule and revenue
(28:00) Run a successful gym with Kilo (visit https://usekilo.com/)
(28:32) Staff and gym culture
(35:30) Advice to gym owners
(40:02) Where to go if you want to find Amanda
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Simon Anderson (https://www.instagram.com/simonandersonpt/) from SOMA in Sydney, Australia to talk about how he built a super premium 7-figure health and wellness club from scratch—not once, but twice.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
SOMA Health & Wellness Club - https://www.instagram.com/somahealthandwellness/?hl=en
SOMA Health & Wellness Club (website) - https://somacollection.com.au/
🔥 Show Notes:
(00:00) Introducing Simon
(1:10) What is SOMA Health & Wellness Club?
(6:14) Lessons from the service industry
(11:53) Opening and running a gym business through COVID
(22:22) Gym usage and operations
(33:23) Marketing and member engagement
(39:27) Financing the gym
(46:16) Run a successful gym with Kilo (visit https://usekilo.com/)
(46:48) Future prospects and improving the business
(52:53) Where to go if you want to find Simon
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Luka Hocevar (https://www.instagram.com/lukahocevar/?hl=en) of Vigor Ground Fitness and Performance about top strategies in coaching, service delivery, and marketing that can take your gym to the next level.
P.S. If you like the show, then you'll love the Gym Worldnewsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Vigor Ground Fitness and Performance - https://www.instagram.com/vigorgroundfitness/?hl=en
Vigor Ground Fitness and Performance (website) - https://www.vigorgroundfitness.com/
🔥 Show Notes:
(00:00) Introducing Luka
(1:59) Luka's start in the fitness industry
(9:06) Qualities that make a good coach
(16:25) Advice to be a top gym owner
(29:35) Run a successful gym with Kilo (visit https://usekilo.com/)
(30:07) Proven marketing strategies to grow a gym
(44:45) Building a local presence and expertise
(52:08) Luka's gym mentorship program
(58:46) Where to go if you want to find Luka
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Jamie Weeks, founder of SweatHouz (https://www.instagram.com/sweathouz/) and the largest Orangetheory franchisee. They discuss Jamie’s experience as a franchisee and how it’s helping him scale his wellness studio concept to 200 locations in 6 years.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Jamie - https://www.instagram.com/jamieweeksatl/
🔥 Show Notes:
(00:00) Introducing Jamie
(2:51) What is SweatHouz?
(5:00) Lessons from a franchisee
(8:06) Staffing and quality control
(11:04) How SweatHouz is different from other franchises
(16:49) Advice for new franchisees
(19:25) Future offerings at SweatHouz
(22:23) Run a successful gym with Kilo (visit https://usekilo.com/)
(22:56) Consistent quality and customer experience
(24:45) Tracking metrics
(26:55) Role models
(29:32) Future of wellness and fitness
(34:00) Advice for aspiring entrepreneurs
(38:49) Where to go if you want to find Jamie
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Andy McCloy (https://www.instagram.com/andymccloy_bci/) to discuss how he built Body Creations Inc (BCI) Sports Performance & Fitness and the lessons he’s learned over 30 years in the fitness industry.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
BCI Sports Performance & Fitness - https://www.instagram.com/bci__sports__performance/
BCI Sports Performance & Fitness (website) - https://bodycreationsinc.com/
🔥 Show Notes:
(00:00) Introducing Andy
(2:01) Overview of BCI Sports Performance & Fitness
(3:12) Andy's fitness career journey
(13:37) Building BCI
(22:25) Run a successful gym with Kilo (visit https://usekilo.com/)
(22:57) Packaging and pricing
(29:28) Sales and marketing strategies
(37:57) Future plans and expansion
(48:33) Andy's advice for gym owners
(50:42) Where to go if you want to find Andy
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Chris Cooper to unpack the 2024 Two-Brain Business State of the Industry report, sharing eye-opening insights into how gyms and their owners are performing.
Download your free copy here: https://twobrainbusiness.com/the-state-of-the-fitness-industry-2024/
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Chris - https://www.linkedin.com/in/twobrain/
Two-Brain Business - https://www.instagram.com/twobrainbusiness/?hl=en
Two-Brain Business (website) - https://twobrainbusiness.com/
🔥 Show Notes:
(00:00) Introducing Chris
(1:39) What is the State of the Fitness Industry?
(7:03) Revenue
(14:39) Number of clients
(22:28) Membership pricing
(25:09) Average revenue per member
(31:58) Length of engagement
(39:56) Lifetime value
(48:02) Run a successful gym with Kilo (visit https://usekilo.com/)
(48:35) Staff expenses
(51:23) Fixed expenses
(57:47) Profit
(1:02:15) Effective hourly rate
(1:05:10) Resources to run an above average gym
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Michael Scullin (https://www.instagram.com/michael_scullin/) from Palmetto Pump House to discuss his unique powerlifting gym that’s serving over 550 members in Charleston, SC.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Palmetto Pump House - https://www.instagram.com/palmettopumphouse/
Palmetto Pump House (website) - https://www.homeofthepump.com/
🔥 Show Notes:
(00:00) Introducing Michael
(2:05) Overview of Palmetto Pump House
(10:20) Packaging, pricing, and staff
(13:04) Community and culture
(17:48) Run a successful gym with Kilo (visit https://usekilo.com/)
(18:21) Marketing and selling
(21:21) Future plans and expansion
(26:00) Gym branding and client retention
(38:19) Where to go if you want to find Michael
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) met up with Eric Chang (https://www.instagram.com/coachericfreedom/) from Reason Fitness to discuss how he built his gym into a $1M-a-year business with just 150 members.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Reason Fitness - https://www.instagram.com/reasonfit/
Reason Fitness (website) - https://crossfitreason.com/
Eric's personal website - https://www.ericfreedom.com/
🔥 Show Notes:
(00:00) Introducing Eric
(2:22) Starting a career in fitness
(11:22) Opening the gym
(17:52) What is Reason Fitness?
(26:12) Run a successful gym with Kilo (visit https://usekilo.com/)
(26:44) Challenges and evolution of CrossFit
(32:31) Team structure at the gym
(35:43) Exploring new opportunities and lifestyle coaching
(47:45) Future plans and where to go if you want to find Eric
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Joey Welling (https://www.instagram.com/joeywelling/?hl=en) to learn how he built Ethos Athletic Club—a massive gym and wellness club with 1,400 members.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Ethos Athletic Club - https://www.instagram.com/ethos_ac/?hl=en
Ethos Athletic Club (website) - https://ethosathleticclub.com/
🔥 Show Notes:
(00:00) Introducing Joey
(1:28) Building Ethos Athletic Club
(8:47) Packaging and pricing
(10:58) Attracting new gym members
(18:49) Customer service and community building
(29:18) Run a successful gym with Kilo (visit https://usekilo.com/)
(29:51) The sales process
(36:32) The staff and class offerings
(49:23) Retention
(51:53) Future plans for Ethos Athletic Club
(55:01) Where to go if you want to find Joey
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🌎 In this live episode, Mateo Lopez chats with Ben Fogel (https://www.instagram.com/ben_fogel/) from Epic Fitness about his gym’s unique corporate wellness program and how he’s helping local businesses improve employee health.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Epic Fitness - https://www.instagram.com/epicfitnessutah/
Epic Fitness (website) - https://epicfitnessutah.com/
🔥 Show Notes:
(00:00) Introducing Ben
(1:21) What is Epic Fitness?
(2:34) Ben's athletic background and starting the gym
(14:14) Building a corporate wellness program
(17:59) Run a successful gym with Kilo (visit https://usekilo.com/)
(18:31) How a corporate wellness program works
(27:18) Buying a gym building
(30:54) Where to go if you want to find Ben
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🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) talks with Mark Ehnis (https://www.instagram.com/meatheadmark/) from PowerStrength Training Systems about scaling five massive locations that offer small group personal training for both athletes and adults.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
PowerStrength Training Systems - https://www.instagram.com/powerstrengthts/
PowerStrength Training Systems (website) - https://powerstrengthpro.com/
🎙️ Listen On:
Apple -
Spotify -
🔥 Show Notes:
(00:00) Introducing Mark
(1:41) What is PowerStrength Training Systems?
(9:33) Expanding the business
(17:20) Running athlete and adult programs
(26:38) Run a successful gym with Kilo (visit https://usekilo.com/)
(27:10) Building a scalable model
(41:08) Staffing and compensation
(46:31) Sales and lead generation
(49:41) Buying real estate
(56:20) Where to go if you want to find Mark
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🌎 In this live episode, John Franklin (https://www.instagram.com/johnisbuilding/) chats with Chance Beam from Titans Sports Academy (https://www.instagram.com/titanssportsacademy/) about how he generates $400,000 by creating and selling merchandise in his gym—and how gym owners can do the same.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Chance - https://www.linkedin.com/in/chancebeam/
Titans Sports Academy (website) - https://titansnation.net
🔥 Show Notes:
(00:00) Introducing Chance
(1:16) What is Titans Sports Academy?
(5:52) Business model and team structure
(17:40) Run a successful gym with Kilo (visit https://usekilo.com/)
(18:13) Revenue streams
(19:16) How to make money from retail
(37:42) Buying a building for the gym
(43:35) Where to go if you want to find Chance
- Visa fler
