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Welcome to episode 258 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Ryan Shin, an AI thought leader and founder of SettLiT. SettLiT is a groundbreaking legal risk mitigation tool revolutionizing the legal process with unparalleled access to timely, accurate health data. By leveraging first-to-market technology and AI-powered analytics, he has transformed legal teams’ capabilities, streamlining processes like records collections and injury evaluations from weeks to minutes. With successful experiences in Silicon Valley, Ryan aims to reshape legal practices by accelerating intake accuracy, reducing operational costs, and minimizing case risks. SettLiT empowers law firms with enhanced efficiency and effectiveness, leading to faster, more equitable, and cost-effective legal outcomes. What you’ll learn about in this episode: 1. Why Law Firms Can’t Afford to Ignore AI Ryan stresses that law firms must adopt AI to stay competitive, or they risk being surpassed by those already using it. Many firms are starting to hire AI engineers to create custom solutions, and those who don’t will struggle to keep up. 2. How AI Integration Is Boosting Software Efficiency & Cost-Effectiveness AI reduces reliance on human resources by handling repetitive tasks such as organizing data, managing records, and pre-qualifying cases. Integrating AI into existing platforms boosts efficiency, enabling faster data processing and cost savings for law firms. 3. How AI-Driven Data Analysis Is Improving Law Firms AI tools efficiently sift through years of data, identifying critical information like injuries and diagnoses to support case evaluation. By applying AI to structured data, law firms can assess case viability, compensability, and settlement potential immediately, avoiding delays from traditional manual review processes. 4. Why Streamlining Case Pre-Qualification Is So Valuable SettLiT provides a pre-qualification tool that uses real-time digital health data to quickly assess the viability of legal claims. This process replaces lengthy manual data-gathering methods, reducing the typical one-year workup process to just 72 hours. 5. How SettLiT Is Driving Industry Innovation SettLiT aims to change the psychology of how law firms handle intake and evidence gathering, moving the industry toward a more data-driven and automated approach. The company acts as a bridge between healthcare and legal data, addressing inefficiencies that have long plagued the legal sector. Resources: https://landing.settlit.legal/settlit-intro-0-0-0-0
https://www.linkedin.com/company/settlit/
https://www.instagram.com/settlit.legal/profilecard/?igsh=MThwZ204Y2drOWVzcw==
https://www.linkedin.com/in/ryan-shin-b6629ab0 Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 257 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Nick Mendez. Nick Mendez is the co-owner and managing attorney at Horton & Mendez Injury Lawyers. A former insurance defense lawyer, Nick uses his insider knowledge to anticipate and counter insurance company strategies. Since founding the firm, he has focused on scaling through data-driven decisions, prioritizing KPIs for marketing and operations. Nick fosters a high-performance culture built on teamwork and accountability, aligning staff around the mission of exceptional client service. The firm’s sports-themed marketing, with the slogan “We know their playbook,” resonates with clients as they strive to achieve outstanding results for those in need. What you’ll learn about in this episode: 1. Why Effective SEO Strategies Are Essential for Firm Growth. Nick and his team took their early financial returns and reinvested them into SEO to help the firm acheive larger success. Within 12–18 months, their SEO efforts led to positive Google reviews and increased number of clients. 2. How a Strong Team Culture Drives Success. From his experience at other firms, Nick saw how poor cultural infrastructure led to burnout and low motivation. Horton & Mendez Injury Lawyers focuses on treating employees well with above-market pay, health insurance, and a comfortable office enviroment, driving greater returns. 3. How Core Values Play an Impactful Role in the Firm's Long-Term Prosperity. Nick compares the firm to the "Chick-fil-A of law firms," focusing on great service and efficiency to move cases quickly. The team goes the extra mile with thoughtful gestures, like using a $100 budget to buy chocolate or flowers for clients during tough times. 4. Why Partnership is Key to Driving Revenue. A successful firm relies on a strong partnership that divides the work effectively. Identifying their roles is crucial to keeping the firm in motion. Nick manages the firm, while his partner focuses on litigating larger cases. 5. Why the Best Offense is Actually a Great Defense. With his background as an insurance defense lawyer, Nick leverages insider knowledge to anticipate and counter the strategies of insurance companies. The firm’s sports-themed marketing, featuring the slogan “We know their playbook,” connects with clients. Resources: https://hortonmendez.com/
https://www.facebook.com/profile.php?id=100063822039687
https://www.linkedin.com/company/horton-mendez-pllc Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
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Welcome to episode 256 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Luke W Russell, the award-winning host of Lawful Good. Award-winning host of Lawful Good, Luke W. Russell, returns with a new platform: Beautiful Humans. Luke entered the legal world in 2011 and has since managed $30 million in social media ad budgets, driving thousands of personal injury and mass tort cases. Everything began to change when on January 1st, 2021, Luke launched Lawful Good, a groundbreaking podcast that shared untold stories of prominent lawyers like Ken Hardison, John Morgan, and Ben Crump. After three successful seasons, the podcast ended, but it sparked Luke’s realization that storytelling was his true passion. Now blending years of study in human connection with powerful storytelling, Luke focuses on harnessing film to drive business objectives and foster meaningful connections. His work includes documentaries on survivors of child sex abuse and the Beautiful Humans movement launched in Fall 2024. Beautiful Humans renews our sense of shared humanity, championing the belief that all humans are inherently beautiful. As the industry shifts toward AI, Luke’s insights show how firms can leverage the vital, biologically-rooted power of human connection to thrive in an increasingly digital world.
What you’ll learn about in this episode:
1. How You Can Use Film and Video to Create Trust Videos can be a tool for shareing personal stories that connect with your audience, helping build trust and authenticity. This could mean using a video to showcase marginalized groups or sensitive topics, showing your commitment to justice and compassion. 2. Why Intentional Storytelling Resonates With An Audience Sharing authentic stories helps audiences see themselves in the experiences, creating deeper emotional connections. Intentional storytelling builds understanding and empathy, even across differing perspectives or backgrounds. 3. How Lawyers Can Maximize Film and Video for Marketing and ROI Videos that emphasize human connection build credibility and loyalty, helping law firms attract and retain clients. Incorporating films into PR, social media, and email marketing campaigns boosts engagement and increases conversions, turning trust into measurable business growth. 4. Why Both Short-Form and Long-Form Video Have Lasting Impacts Longer videos provide the opportunity for deeper connection, allowing law firms to share impactful stories that resonate and establish trust with their audience. Short videos can amplify a law firm’s message in a quick, memorable way, helping to establish a strong, consistent brand presence across social media and digital platforms. 5. How the Beautiful Humans Movement Strengthens Shared Humanity By showcasing individual beauty and experiences, the Beautiful Humans Movement encourages empathy and deeper understanding across diverse communities. The movement uses storytelling to challenge negative stereotypes and promote unity, encouraging people to see and appreciate the humanity in others. Resources: https://www.beautifulhumans.film
https://www.youtube.com/@BeautifulHumansFilm
https://www.facebook.com/lukewrussell
https://www.instagram.com/beautidians/
https://www.linkedin.com/in/lukewrussell/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 255 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Scott Beebe Scott Beebe is the founder MyBusinessOnPurpose.com and author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters. Scott founded Business On Purpose because he saw there was a need to help business owners who were weighed down by chaos to have a clear vision when it comes to the success and future of their business. He created the Business On Purpose Roadmap to liberate businesses from the chaos of working In their business and help them get their lives back. Scott also hosts the Business On Purpose podcast sharing real stories of how he and the BOP team are working with business owners and their key leaders to build people, purpose, process, and profit. What you’ll learn about in this episode:
How to Solve the Biggest Law Firm Headaches Start by addressing the Four Pain Points in Your Law Firm: Purpose, People, Process, and Profit Focusing on these core areas is essential to improve your firm’s foundation and overall performance and are the backbound of any successful business. How We Really Define Culture in the Workplace Create a multi-page Vision Story and establish Core Values that guide the firm. Craft a powerful, concise Mission Statement to align the team with the firm’s Purpose. Why Processing Your Internal Systems is Essential RPM (Repetition, Predictability, Meaning): Use RPM principles to bring stability and consistency to team workflows. Develop documented processes for Marketing, Sales, Operations, and Administration. Why Subdividing Your Bank Accounts is Critical It’s important to separate funds for operating expenses, taxes, and profits. By doing this you can keep track of cash flow and have a better sense of the Law Firms true P&L's (Profit and Loss) How to Implement These Strategies into Your Law Firm Start with the Basecamp phase by establishing a foundation around Purpose, People, Process, and Profit.
Deploy these concepts within your team, leveraging support from an advisory board. Resources: https://www.mybusinessonpurpose.com/
https://www.facebook.com/mybusinessonpurpose
https://twitter.com/scottbeebe
https://www.linkedin.com/in/scottebeebe/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 254 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Nathan Miller, CEO and Founder of Miller Ink Nathan Miller is the CEO and Founder of Miller Ink, a Los Angeles-based strategic and crisis communications firm that partners with top litigators to manage high-profile cases with significant media exposure. Prior to founding Miller Ink in 2013, Nathan was the Director of Speechwriting for Israel’s Permanent Mission to the UN, serving as senior communications adviser and chief speechwriter for Ambassador Ron Prosor. He also held roles as policy director for the Homeland Security Advisory Council and as a Goldman Fellow at the Transatlantic Institute in Brussels.
Nathan collaborates with attorneys nationwide to handle media inquiries, safeguard client reputations, and navigate complex crisis situations. His expertise spans active litigation support, preemptive crisis training, and advising organizations in class action cases. His commentary on legal issues has been featured in Fox Business, The Los Angeles Times, and Forbes. Certified by the State Bar of California, he offers an MCLE course on best practices in crisis communications and regularly provides media training to law firms, including hosting panels at the LA Intellectual Property Law Association and presenting for East Bay Trust and Estates Litigation.
What you’ll learn about in this episode:
1. How to Build an Effective Communication Strategy The first pillar of any successful communication strategy is understanding the objective, the audience, and the message With your strategy in place, you can start leveraging all available channels to craft the narrative you want to showcase to potential clients and online audiences 2. Why a Diverse Media Strategy is crucial for Success Combining traditional media, personal platforms, and strategic ads gives firms a strong advantage in delivering their message Leveraging both digital and local outlets is essential for reaching audiences, clients, and industry peers 3. How Crisis Management Protects Your Firm’s Reputation It’s essential to have a team ready to support lawyers who may lack the time, resources, or familiarity to navigate a crisis effectively With the potential for intense media scrutiny, it's crucial to have a well-defined message that addresses concerns beyond just the legal setting. 4. Why Staying Ahead in a Shifting Media Landscape Matters You need to think like a chess player. Anticipate multiple moves ahead in your media strategy, especially in high-stakes narratives, or you’ll get left behind. It’s important to embrace modern strategies like using AI, social media, and algorithm trends, while still holding onto the core principles that have always guided you. 5. How Specialized Communication Experts Drive Lasting Success Hiring professionals with law-specific expertise helps to build successful legal campaigns and audience connection. Don’t underestimate the value of specialized communication when planning to grow your business.
Resources: https://miller-ink.com/for-attorneys/
https://lexvid.com/cle-course/principles-of-crisis-communication
https://www.lawline.com/course/principles-of-crisis-communications
https://www.facebook.com/MillerInkLA/
https://www.linkedin.com/company/millerinkla Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 253 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kyle Sheldon, co-founder De Facto Digital Consulting. Kyle is a 10-year veteran in the legal marketing field. He co-founded De Facto Digital Consulting with John Schroeder with the objective of bringing transparency and accountability to the industry. What you’ll learn about in this episode: Why Accountability is Key in Digital Marketing Firms often feel lost when evaluating their marketing performance, relying heavily on reports from vendors. A third-party audit can cut through the confusion and provide a clear picture of what’s really working. How PPC and SEO Need Hands-On Attention PPC campaigns can easily drain budgets if not actively managed, especially with irrelevant keyword targeting. SEO takes time, especially in competitive markets, and requires a well-executed, keyword-focused strategy to see results. Why All Marketing Vendors Are Not Created Equal It's tough to know if your marketing agency is delivering real results or just fluffing up reports. Accountability measures ensure your marketing dollars are driving real progress, not just numbers on a page. How Lead Conversion Starts with Solid Intake Poor intake practices, like failing to follow up on inquiries, can leave potential clients (and profits) on the table. A well-trained, proactive intake team is essential to turn leads into actual clients, maximizing your marketing investment. Ways Full-Funnel Visibility Drives Success To capture the most leads, firms need to be visible across multiple channels—SEO, PPC, local ads, and organic search. A comprehensive, multi-channel approach gives firms the edge in today’s competitive digital landscape. Resources: http://www.defactodigitalconsulting.com/
https://www.facebook.com/DeFactoDigital
Twitter: @defacto_digital
https://www.linkedin.com/in/john-schroeder-b87b3821a/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 252 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Patrick Iyampillai, an attorney and Partner of Hale Law. Patrick Iyampillai is an attorney and Partner of Hale Law, a personal injury law firm in Sarasota, Florida. He graduated from Florida State University with a Bachelor of Science and earned his law degree from Stetson University. Following graduation, outside of pro bono work, Patrick has dedicated himself to solely practicing plaintiff personal injury law. He has worked on hundreds of injury cases throughout the negotiation, litigation, mediation, and trial phases, and through them, he has recovered millions on behalf of the wrongfully injured and deceased. Patrick is the current President of the Manatee County Bar Association Young Lawyers Division, and he is proudly a member of the Million Dollar Advocates Forum. Recently, Patrick was awarded an inaugural 36 Under Thirty-Six Professionalism Award by The Florida Bar Young Lawyers Division, and last year he received a 35 Under 35 Award from SRQ Magazine. He has been invited to speak at Stetson Law, IMG Academy, and The Florida Holocaust Museum, and he is regularly featured on ABC 7 WWSB’s "Attorney Spotlight" program. In his spare time, Patrick enjoys golfing, traveling, playing guitar, attending concerts, seeking out the best food, and volunteering with Teen Court of Sarasota. What you’ll learn about in this episode: 1. The Importance of Annual Planning: Planning marketing strategies and budgets for the upcoming year. Reflecting on past performance and setting goals for the future. 2. Employee Recognition and Engagement: Conducting an annual breakfast meeting to appreciate and reward employees. Involving all team members in setting collective goals and incentivizing achievements. 3. Diversified Marketing Approach: Utilizing various marketing channels like TV, radio, billboards, and digital platforms. Creating a memorable slogan to differentiate the firm in a competitive market. 4. Strategic Branding: Developing a unique and memorable brand identity. Standing out in a crowded market by creating a distinct brand message. 5. Challenges in Growth: Dealing with recruitment and training challenges during rapid expansion. Promoting internal growth by providing advancement opportunities for existing staff members. Resources: https://halelaw.com/
https://www.facebook.com/gotohalelaw
https://x.com/gotohalelaw
https://www.linkedin.com/in/patrickiyampillai/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 251 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Marc Whitehead, Founding partner of Marc Whitehead & Associates. Marc Whitehead is double board certified in both Personal Injury Trial Law and Social Security Disability Law. He dedicates his practice to disability law, specializing in long-term disability insurance denials, Social Security Disability and Veterans Disability. He has authored multiple books on the topic of disability benefit claims and litigation. Based in Houston, Texas, Marc runs a national practice and has successfully litigated disability claims in 44 states and counting plus Puerto Rico.
Marc is the editor and publisher of the bi-monthly newsletter, “The Successful Barrister--Marketing, Management & Life Skills that Probably Won’t Get You Disbarred.”Marc is an adjunct practice advisor for Atticus, through which he advises and coaches other lawyers on running successful practices.
Mr. Whitehead is a past president of the Houston Trial Lawyers Association (HTLA), and a member of the Board of Directors of the Texas Trial Lawyers Association (TTLA). He is actively involved in the American Association for Justice (AAJ) where he was a past chair of the Insurance Law Section. He was also a member of AAJ’s Marketing and Practice Development Committee among many others. Mr. Whitehead generously donates to AAJ as a PAC Eagle and his firm is an AAJ Leaders Forum member. What you’ll learn about in this episode: 1. Why Daily Planning is Essential: How to start your day with clarity. Ways to pinpoint key tasks to drive your day forward with intention. 2. How to Leverage Time Effectively: What makes a Sunday planning session powerful. The role of a 90-day plan. 3. Learn the Eight Levers of Profitability: How brainstorming can unlock potential. Why no idea is too big or too small. 4. Why Focus and Adaptation Matter: How laser-focus can transform your productivity. The secret to staying relevant. 5. What it Means to Play Business as an Infinite Game: Why recognizing progress fuels motivation. How business is an ongoing journey. Resources: https://www.facebook.com/MarcWhiteheadandAssociates
https://www.linkedin.com/in/marcwhitehead/
www.successfulbarrister.com
www.disabilitydenials.com Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 250 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken delves into the intricate world of associate attorney compensation. Ken Hardison is the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association). He is an attorney who built not one, but two multi-million-dollar law firms before selling them at age 52. Ken created PILMMA to share his attorney trade secrets to build a profitable and successful law practice. Rooted in a deep-felt commitment to help lawyers avoid the mistakes and pitfalls Ken encountered while building his own firms – his goal remains the same: “To help as many lawyers as possible create the practice of their dreams. More profits. More Cases. And a law firm that gives you freedom to live the life you want and experience greater success on your own terms." What you’ll learn about in this episode: 1. Compensation Models & Revenue Balance: - Salary, commission, or hybrid structures can be utilized for associate attorneys. - Associates should aim to earn no more than 20% of their revenue to maintain a balanced pay structure. 2. Hybrid Plans & Financial Alignment: - Consider implementing hybrid plans that combine base salaries with outcome-based commissions for attorneys. - Align attorney pay with the firm's financial health to incentivize revenue growth. 3. Transition to Commission-Based & Testing and Adjustment: - Transitioning to commission-based pay, including advance draws and performance incentives, can motivate attorneys to increase revenue. - Continuously test and adjust compensation strategies based on the firm's gross income and attorney performance. 4. Simplified Approach & Financial Benefits: - Simplify compensation structures by opting for a straight commission with advanced draws, potentially supplemented by a base salary and percentage for litigation attorneys. - Lawyers and associate lawyers may make more money with commission-based pay structures. 5. Customization & Consultation: - Tailor compensation strategies to the firm's setup, case nature, and attorney performance for optimal revenue and motivation. - Seek personalized advice and guidance on unique compensation situations to enhance overall success. Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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Welcome to episode 249 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Hampton, Owner of YouTube RainMakers. Jeff Hampton is a seasoned entrepreneur and legal professional with a distinguished career spanning over two decades. With a background as both a prosecutor and litigator, Jeff has handled more than 100 jury trials, garnering extensive experience in the courtroom.
As the founder of two successful law firms, Jeff has demonstrated a unique talent for scaling service-based businesses. He established Fulgham Hampton Criminal Defense Attorneys and STR Law Guys, each specializing in distinct areas—criminal defense and asset protection for real estate investors, respectively. Under Jeff's leadership, these ventures have flourished into multi-seven figure enterprises.
A trailblazer in digital marketing for legal services, Jeff has leveraged the power of YouTube to amplify his personal brand and drive substantial revenue growth. His main channel, Hampton Law, boasts over 250,000 subscribers and has been instrumental in generating millions of dollars in additional sales and revenue. Furthermore, Jeff's innovative strategies extend to smaller, niche-focused channels, such as those serving STR Law Guys, which despite having fewer than 4,000 subscribers, contribute an impressive $30,000 to $50,000 per month in revenue to his nationwide asset protection law firm.
Recognizing the transformative potential of YouTube for service-based businesses, Jeff now shares his expertise through law firm growth coaching and his comprehensive YouTube Rainmakers program. This initiative aims to empower entrepreneurs and professionals in scaling their personal brands and business revenues through effective YouTube strategies.
What you’ll learn about in this episode: 1. Consistency and Planning:
- Batch produce content to stay ahead and avoid running out of ideas.
- Script out videos in advance to maintain a steady flow of content.
2. Strategic Content Creation:
- Focus on creating engaging titles and thumbnails to capture viewer interest.
- Integrate case law into content with intriguing titles based on interesting case facts.
3. Efficiency in Video Production:
- Repurpose longer videos into YouTube Shorts to drive traffic to main content.
- Utilize a team for tasks like creating titles and thumbnails to streamline production.
4. Patience and Persistence:
- Success on YouTube takes time to build authority and followers.
- Optimize content for SEO to attract viewers and potential clients over time.
5. Overcoming Camera Shyness:
- Start with shorter videos or YouTube Shorts to build confidence on camera.
- Analyze viewer engagement to identify successful content for longer videos. Resources: YouTube: https://www.youtube.com/@YouTubeRainmakers Instagram: https://www.instagram.com/youtuberainmakers/ Facebook: https://www.facebook.com/profile.php?id=61564522703044 LinkedIn: https://www.linkedin.com/in/jeff-hampton-212ba218?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 248 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken underscores the critical role of vision and leadership in law firms, emphasizing the need for clear core values and a mission statement to drive the firm toward its goals. Ken Hardison is the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association). He is an attorney who built not one, but two multi-million-dollar law firms before selling them at age 52. Ken created PILMMA to share his attorney trade secrets to build a profitable and successful law practice. Rooted in a deep-felt commitment to help lawyers avoid the mistakes and pitfalls Ken encountered while building his own firms – his goal remains the same: “To help as many lawyers as possible create the practice of their dreams. More profits. More Cases. And a law firm that gives you freedom to live the life you want and experience greater success on your own terms." What you’ll learn about in this episode: 1. Importance of Client Service: - Make client satisfaction a priority. - Prioritize client feedback for improvement. 2. Creating a Strong Workplace Culture: - Develop core values for the firm. - Foster a culture of excellence and respect. 3. Hiring A-Players: - Aim to have 60-70% of staff as A-players. - Recruit individuals who are growth-oriented and effective communicators. 4. Defining Your Firm's Vision: - Establish a clear vision and mission statement. - Identify your firm's unique brand and messaging. 5. Leadership Responsibilities: - Lead by example in promoting client-centric values. - Surround yourself with top talent in key management roles. Resources: https://www.pilmma.org/
Facebook: https://www.facebook.com/PILMMA
Instagram: @pilmma
LinkedIn: https://www.linkedin.com/company/pilmma/posts/?feedView=all Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost -
Welcome to episode 247 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, VP of Business Development at Consultwebs.
Tanner Jones is a seasoned expert in online marketing for law firms, particularly personal injury firms, with over 20 years of experience at Consultwebs. He is known for his valuable insights and practical strategies that help law firms enhance their online presence and maximize their marketing efforts. Tanner's approach focuses on building strong brand identities, optimizing phone answering processes, and creating efficient website designs to generate leads and establish credibility in the legal industry.
What you’ll learn about in this episode:
1. Marketing Considerations:
- Understanding your audience and your brand.
- Who answers your phone and what does your sign-up process look like.
2. Your Website is your Virtual Office:
- Quick-loading, mobile compatibility, consistency, content, etc considerations.
- Building your trust, showcasing your brand, your assets, and your accomplishments.
3. Turning Potential Clients into Clients:
- Recognizing the importance of providing clear conversion and contact opportunities on website pages.
- Utilizing tools like Intaker to enhance user experience, increase engagement, and improve conversion rates.
4. Lead Generation and Brand Building:
- Monitoring data metrics and leads generated through marketing efforts.
- Benefits of combining brand building and lead generation to reach and retain clients.
5. Reaching a Wider Audience Online:
- The importance of prompting clients to review your law firm on Google Business Profiles.
- Strategic video content creation and leveraging platforms like YouTube, without relying too much on AI.
Resources: https://www.consultwebs.com/
https://www.linkedin.com/in/tannerjonescw/
(877) 278-5590
Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 217 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Erica Caviness, the founder of Thrive Concepts, who is a passionate advocate for the Kolbe® assessment tool, a perspective shaped by her mission to significantly impact the legal industry. She believes that the Colby assessment tool is an invaluable resource for understanding individual and team dynamics in a workplace setting, emphasizing that it is not a measure of intelligence or personality but a reflection of operational strengths and how individuals take action. With a professional journey rooted in both medical and legal coaching expertise, Erica stands out as a seasoned authority in the consulting realm, particularly within the intricate landscape of law firms. Her track record has proven she's all about actionable strategies that make a true impact and drive measurable results within the business.
As a longtime certified Kolbe® consultant, she is especially passionate about helping law firm owners and their teams leverage their operational strengths to remarkably improve communication and productivity. Erica considers helping her clients break through barriers and thrive to be one of life's greatest joys. What you’ll learn about in this episode: Elevating Team Performance with Kolbe®'s Personalized Insights Discover how personalized Kolbe® scores can transform team dynamics and boost communication. Learn how the tool identifies and addresses potential conflicts and communication barriers, setting the stage for a harmonious work environment. Maximizing Team Potential Through Operational Strengths Delve into Erica's perspective on the tool's emphasis on operational strengths over traditional metrics. Explore the benefits of aligning team members with roles that match their strengths, fostering peak performance. Crafting Efficient Teams Through Role Alignment Uncover the strategy behind role alignment, identifying trends and strengths crucial for efficient teams. Learn how matching individuals with roles based on their natural strengths can significantly enhance team cohesion and productivity. Revolutionizing Hiring Practices with a Strategic Approach Explore the impact of combining multiple assessments, including Kolbe®, IQ tests, and the DISC test, in creating a comprehensive candidate profile. Understand how this strategic hiring approach ensures candidates are aligned with specific role requirements, setting the stage for success. Resolving Team Conflicts Through Kolbe®'s Power Discover the transformative power of the Kolbe® Assessment Tool in enhancing team dynamics and operational efficiency. Why leveraging the Kolbe® assessment is deemed one of the most effective ways to understand and address potential conflicts within the team. Resources: [email protected] http://www.thriveconcepts.org/ https://www.linkedin.com/in/erica-c-935213171/
Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 245 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, Legal Soft Founder.
Hamid Kohan is the founder of Legal Soft, a company specializing in AI-driven solutions for law firms. Hamid is a leading expert in the development and implementation of referral networks to enhance firm profitability. His passion for innovation and strategic growth has positioned him as a key figure in revolutionizing law firm operations.
What you’ll learn about in this episode:
1. Embracing AI Integration in Law Firms:
- Exploring promising outcomes and navigating challenges.
- Ensuring compliance with model rules of ethics in AI implementation.
2. Referral Profit-Boosting Strategies:
- Understanding referral networks' significance for law firms as a resource.
- Harnessing the power of dedicated platforms for nationwide referrals.
3. Enhancing Productivity:
- The evolution of the legal industry towards multistate virtual operations.
- Leveraging AI-enhanced virtual assistants for streamlined workflows.
4. Increasing Efficiency with Referrals:
- Key factors in successful referral handling for case management and fee collection.
- Implementing robust tracking and management tools for effective referral network utilization.
5. Online Presence:
- Staying updated on social media sites and the effects for potential clients.
- The importance of an engaging online presence to set your law firm apart. Resources: https://legalsoft.com/hamid-kohan/ ;
https://www.linkedin.com/in/hamid-kohan-0367276/ ;
https://www.instagram.com/legal.soft/?hl=en ;
https://www.threads.net/@legal.soft ;
https://www.tiktok.com/@lega
Legal Soft Solution
https://www.facebook.com/legalsoftsolution
https://twitter.com/legalsofttweets
https://www.linkedin.com/company/legalsoftsolution/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 244 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gary Martin Hays.
Gary Martin Hays is a successful attorney based in Atlanta, Georgia. With a thriving practice in a competitive market, Gary is known for his emphasis on personal client interactions to build strong relationships and improve case outcomes. He is recognized for his use of edutainment videos to educate and entertain viewers, establishing trust and credibility in the community. Gary's extensive experience in marketing, including television, radio, and online platforms, has contributed to his firm's long-standing presence in the legal field. Additionally, his commitment to community involvement and continuous learning, as evidenced by his numerous publications, demonstrates his dedication to providing valuable legal services and resources to clients and colleagues alike.
What you’ll learn about in this episode:
1. Marketing Strategies:
- Understand consumer needs such as addressing medical bills.
- Cautiously invest in advertising, put yourself out there, and spread the word.
2. Importance of Personal Client Interactions:
- In-person meetings and accessibility establish strong relationships.
- Improve case outcomes through personal connections.
3. Enhancing Personal Injury Claims:
- Accurate assessment of traumatic brain injuries (TBIs).
- Utilization of services like Brain Cushion for valuable diagnostic tools.
4. Building Client Trust:
- Demonstrate compassion and share past successes to build trust.
- Create edutainment content for client engagement and education.
5. Transition and Growth of Law Firms:
- Asking for help, broadening your network, and attending learning events.
- Be open to feedback so you can mitigate negative reviews that could hurt your business. Resources: https://www.garymartinhays.com/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 43 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, CEO of Roux Advertising. Eric Morgan is advertising professional based in New Orleans and the founder of Roux Advertising. With a wealth of experience in media strategy planning, Eric is a go-to expert for clients seeking guidance on navigating the complexities of advertising platforms. Eric's passion for discussing advertising trends and strategies shines through in his presentations and interactions, making him a valuable resource for businesses looking to enhance their brand recognition and generate leads. What you’ll learn about in this episode: 1. Considering investing in Streaming & Broadcast:
- Understanding the differences and the roles they play in consumers lives, and what the best decision may be for your firm right now.
- Consumption patterns changing over the years and fragmented and consolidation of Streaming, and how that affects ROI with Streaming and Broadcasting.
2. User Data:
- Growing focus on data monetization in streaming, with user data becoming a primary asset for attracting investments.
- Data analytics adoption is essential for law firms to stay competitive in digital advertising.
3. Strategizing for your Firm
- Highlighting the significance of choosing specific days for advertising based on call volume patterns.
- Creative rotations in advertising and client-aligned strategies can boost engagement and campaign success.
4. Maximizing Results:
- Strategic brand presence helps to save firms time and energy while improving brand recognition.
- Importance of active client participation, preparation, and follow-through in marketing strategies.
5. The Value in Having Help:
-Specialized knowledge and professional guidance are necessary to navigate pricing, audience reach, and post-analysis for successful advertising outcomes.
- Objective advisors can prioritize ROI, and use their prior experience to customize your plan and maximize your results.
Resources: Website: Roux Advertising - New Orleans Agency Built for Law Firms
Email: [email protected]
LinkedIn: Eric Morgan | LinkedIn
Twitter: https://x.com/RouxAdvertising
Facebook: https://www.facebook.com/RouxAdvertising/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost -
Welcome to episode 242 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Phillip Kearns, Chief Process Officer and Intake Director of Kearns Legal Solutions. Phillip Kearns is a professional with extensive experience in running, creating, and scaling law firms to enhance efficiency. He has a diverse background, having worked as a chief process officer, intake director, and even managed a Social Security department. With over 20 years of experience in the legal industry, Philip is dedicated to optimizing processes, improving profitability, and helping law firms succeed. What you’ll learn about in this episode: 1. Creating Processes:
- Conduct an assessment to identify gaps and involve high-performing team members.
- Implement a start, stop, stay approach to address issues, prioritize changes, and avoid overwhelming staff.
2. Incremental Implementation:
- Address gaps step by step, testing for effectiveness before full implementation, and avoid trying to change everything at once.
- Identify opportunities for automation and outsourcing to streamline processes and improve efficiency.
3. Team Involvement:
- Establish a dedicated team within your firm to continually review and improve processes at all levels.
- Get your firm members involved and invested in the improvement of the firm by creating a committee to oversee changes.
4. Positive Work Environment:
- Well-defined processes reduce stress on team members and create a positive work culture.
- Consistent processes lead to an outstanding product delivery, enhancing client satisfaction and driving more cases.
5. Efficiency and Resource Management:
- Efficient processes enable quicker case resolution, better resource utilization, and smoother onboarding for new members.
- Solid processes aid in predicting cash flow, reducing stress on the team, and improving client service over time.
Resources: Website: http://www.klegalsolutions.com/
Phone Number: (336) 972-2814 Email: [email protected]
Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 241 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Daya Naef, CEO of The Success Partner. As a seasoned entrepreneur, business coach, and consultant, she specializes in guiding individuals and business leaders to unlock their full potential and achieve their goals. With over 20 years of experience in the industry and five companies to her name, she understands the unique challenges her clients face and has a proven track record of helping them overcome obstacles and thrive. What you’ll learn about in this episode: 1. Pursuing Profitability and Sustainability In Your Business: - Building a well-rounded business by exploring new aspects and expanding your knowledge. - Strategizing and prioritizing to facilitate comprehensive, hands-off, company growth. 2. Balancing Life as a Lawyer and Entrepreneur: - Cultivating self-awareness and retrain yourself to manage all work aspects effectively. - Maintaining a healthy work-life balance during the transition to entrepreneurship 3. Embracing Honesty and Self-Awareness : - Understanding your strengths, weaknesses, and personality traits. - Reflecting on what you truly want and where your skills are most effective. 4. Aligning Vision and Mindset: - Identifying your personal goals and the vision you have for your firm. - Acknowledging the importance of mindset in shaping your business direction. 5. Effective Delegation and Planning: - Establishing structures, processes, and procedures to support business growth. - Considering bringing on professionals to help share responsibilities and enhance your team. Resources: Website: https://www.thesuccesspartner.net/
LinkedIn: https://www.linkedin.com/in/dayanaef/
Twitter: https://twitter.com/DayaJNaef
Facebook: https://www.facebook.com/TheSuccessPartner Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 240 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Karlyn Ankrom, the founder and lead strategist of Oh Snap!
Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a variety of brick and mortar businesses who were decidedly social allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week What you’ll learn about in this episode: Importance of Authenticity: Outsourcing social media can be effective if there is a strong partnership where the marketer understands the client's voice. Authenticity in content helps build trust and resonates more with the audience. Educational and Engaging Content: Providing valuable information, like tips or common mistakes, engages potential clients better than direct advertising. Content that educates while engaging can enhance the audience's understanding and connection with the brand. Targeting Audiences: Understanding where your audience spends time online (e.g., TikTok for younger audiences, LinkedIn for professionals) is crucial. Tailoring content to fit the platform and audience ensures better reach and engagement. Use of Video Content: Short-form videos, like Instagram Reels, are effective for engagement and reaching a broader audience. Utilizing b-roll content with caption overlays can be a simple yet impactful way to connect with viewers. Fun and Experimentation in Social Media: Incorporating fun and experimentation into social media strategies can lead to better engagement. Reducing stress around content creation and embracing a more relaxed approach can improve results. Resources: ohsnapsocial.com/resources
Facebook: https://www.facebook.com/ohsnapsocial/
LinkedIn: https://www.linkedin.com/in/karlynankrom/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 239 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chad Celi. Chad, a two-time bestselling author, has garnered national attention with appearances on NBC's Today Show and features in Forbes Magazine. He founded a marketing agency grounded in the principles of the renowned marketing consultant Jay Abraham, who has experience in over 119 different industries. After successfully selling his agency a few years ago, Chad now exclusively works with personal injury law firms under the brand ChadGPT, providing AI and alternative marketing ideas. He is dedicated to combating boredom in law firm marketing, with a client list that includes notable personal injury attorneys such as Mike Morse, Darryl Isaacs, Gordon McKernan, James Scott Farrin, Richard Harris, Scott Monge, and Jacoby & Meyers. What you’ll learn about in this episode: 1. Take Away: * Subtopic * Subtopic 2. Take Away: * Subtopic * Subtopic 3. Take Away: * Subtopic * Subtopic 4. Take Away: * Subtopic * Subtopic 5. Take Away: * Subtopic * Subtopic Resources: http://www.chadgpt.law/
https://www.linkedin.com/in/444chadceli/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind - Visa fler
