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Universal promises 2025 will be its biggest year ever, but are those promises genuine or distractions covering up declining park revenue? This week saw two major announcements from Universal. First, Universal’s new experiment in year-round horror, Universal Horror Unleashed, will open in Las Vegas next year – the same year as Universal’s new Epic Universe theme park. Next, Universal released information surrounding the animatronics coming to Monsters Unchained: The Frankenstein Experiment at Universal’s Epic Universe in Orlando. However, Comcast posted a 5.3% decline in theme park revenue for the third quarter, citing lower attendance at domestic parks. This episode discusses what these reveals mean for Universal’s strategy, attendance trends, and how the new Vegas location could attract horror fans year-round. Listen to weekly BONUS episodes on our Patreon.
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Weekly bonus episodes on our Patreon. It’s our Halloween special! We dive into Fun.com’s costume data to see how IP-driven favorites like Ghostbusters, Beetlejuice, and Inside Out define the season, showing Halloween’s unique synergy across homes, media, and theme parks. We then delve into recent haunt visits: Scott’s behind-the-scenes look at Netherworld’s stellar operations and Philip’s trip to Dark at Fort Edmonton, exploring how the event has expanded.
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Get weekly BONUS episodes on our Patreon here. Universal Orlando Resort officially announced the opening date for their much-anticipated new theme park, Universal Epic Universe, slated for May 22, 2025. We discuss what this means for the park’s future and how it stacks up against industry expectations. Plus, Disney is launching the Lightning Lane Premier Pass, offering guests a more flexible option similar to Universal’s Express Pass. We discuss how this new offering might change the guest experience and what it signals for the future of queue management at Disney parks. Tune in for insights on these major theme park developments and more!
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Listen to weekly BONUS episodes on our Patreon. Florida's weather is growing more extreme, and our strategic planning must evolve to meet it. This week, we focus on Hurricane Milton's aftermath and its sweeping impact on Florida’s theme parks, including closures, operational challenges, and recovery efforts. Then, we turn to the future and discuss why strategic planning for hurricanes may need to evolve.
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Subscribe to our Patreon for weekly bonus shows. Could Universal's Fan Fest Nights Define the Future of Hard-Ticketed Events? Joining Star Trek, Back to the Future, and Dungeons & Dragons are anime experiences from One Piece and Jujutsu Kaisen, expanding Universal’s reach into mainstream and niche fandoms. These additions leverage the studio’s scenic expertise and offer fans unique, interactive content. Universal’s "immersive pop-up" event strategy could shift theme parks' operations. Plus, a deep dive into the revitalization of Dark Harbor, with its larger footprint, modernized approach, and efforts to broaden Halloween’s appeal to a wider audience.
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Subscribe to our Patreon for weekly bonus episodes. IAAPA announced the IAAPA Expo Middle East in Abu Dhabi in 2026; this is perhaps one of the most significant signals that the industry is exploding in the Middle East. Back at home, Six Flags Fright Fest Extreme can't seem to get its haunted houses open nationwide, and Busch Gardens Williamsburg faces curfews that impact guest experiences. Finally, SeaWorld lost an 11.4 million dollar licensing judgment against Sesame Workshop.
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In this episode, Philip and Scott break down the latest findings from the IAAPA Q3 2024 Quarterly Outlook Survey, exploring how theme parks are navigating a challenging landscape of reduced capital, labor shortages, and shifting consumer behaviors. With per-capita spending fluctuating and North American parks lagging in recovery, we dive into the role of creativity and innovation in keeping attractions engaging. We also connect insights from the TEA/AECOM Global Attractions Attendance Report and Disney's earnings call to comprehensively examine the industry's future. Listen for an in-depth discussion on how parks find new ways to thrive amid tightening budgets and operational challenges.
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It's our four-year anniversary, and we're celebrating by launching a Patreon for our Unhinged content. Find it here. This week, we discuss Dark Nights at Hershey Park and Field of Screams, which both opened last weekend. We also discuss Universal's new Butterbeer offering at CityWalk and the upcoming Wicked experience before addressing the controversial funding cap on Disney's Aspire program.
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NEW: Subscribe to BONUS content on our Patreon. In this episode, Philip and Scott discuss their recent experiences at Oogie Boogie Bash, Halloween Horror Nights Hollywood, and Fear Factory. They highlight the immersive and consistent atmosphere at Oogie Boogie Bash, where guests can interact with villains in well-designed sets. They also discuss the unique elements of Halloween Horror Nights Hollywood, such as the use of sign language by actors in the A Quiet Place maze and the intense chainsaw-filled Texas Chainsaw Massacre maze. Additionally, they mention the collaboration between Halloween Horror Nights Singapore and luxury streetwear brand Wang Design for a haunted house called Under the Castle. They emphasize the importance of partnerships and storytelling in creating memorable experiences.
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NEW: Subscribe to BONUS content on our Patreon. Halloween Horror Nights (HHN) kicked off at Universal Studios Orlando this weekend. As the largest Halloween event in the world, HHN is a significant revenue generator for Universal, inspiring similar seasonal offerings at attractions worldwide. However, this year’s event falls short of expectations. Could the impending opening of Epic Universe be stretching the team too thin? Or is Universal experimenting with a lower-budget experience to see how it impacts sales? In this video, Scott and Philip break down the highlights and challenges of HHN 2024.
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NEW: Subscribe to BONUS content on our Patreon. The 2023 Global Attractions Attendance Report from TEA/AECOM just dropped, and we are diving deep into its findings. The report highlights the recovery of the global attractions industry after the pandemic and the performance of different theme parks worldwide. It also explores the trends in attendance and spending and the potential for growth in other regions. Scott and Philip draw attention to the impact of weather on attendance, the need for parks to focus on guest experience and creature comforts, the significance of Halloween events, and the potential for special events to drive demand throughout the year.
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While Disney's income dip isn't exciting for investors, it signals that the tourism industry continues to moderate post-pandemic. Six Flags and Cedar Fair also released their final separate earnings; there's hope in those reports. Meanwhile, Universal has hijacked the news again by expanding Halloween Horror Nights to New York City.
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During the D23 Fan Expo last weekend, Disney confirmed plans for a new Villains Land expansion in Magic Kingdom, delighting fans and media alike. The announcement immediately drew comparisons to Universal's recent Dark Universe announcement. While this seems like a new season of 'Theme Park Wars' - how much of it was planned? In other words, are the two using each other to draw crowds and reduce the overall development they each do?
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Universal kicked off the modern theme park ‘immersive’ trend with The Wizarding World of Harry Potter in 2010 – and now, it plans to up the ante. In 2025, as part of EPIC Universe, Universal Orlando Resort will debut its third installment of Harry Potter-themed lands with The Wizarding World of Harry Potter – Ministry of Magic. The central ride ‘Harry Potter and the Battle at the Ministry’ is Universal’s most ambitious ride and promises to take guests across countries and time to 1990s London using the Métro-Floo for a thrilling adventure set inside the iconic British Ministry of Magic. Meanwhile, in a remarkably fast turnaround, Disneyland workers ratify a new contract setting base wages at $24 an hour.
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NBCUniversal Theme Parks division saw a 10.6% drop in revenue in the second quarter, and they’re attributing the drop to post-pandemic equalization; should we be concerned? Also, Universal Studios’ Halloween Horror Nights announced the all-original haunted house, “Universal Monsters: Eternal Bloodlines,” and Union members at the Disneyland Resort voted to authorize a strike against the resort.
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Country Bear Jamboree opened last week, and features popular Disney songs from other IPs - is this world building on Disney's part, or world destruction? Also, Scott has something to say about the new Tiana's Bayou Adventure.
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The Mega Movie Parade opened to much fanfare at Universal Studios Orlando, two years after the previous daytime parade, Universal’s Superstar Parade, which closed in 2022. The parade targets a broader demographic and signals Universal’s continued testing to balance pricing and investment. Two more ways Universal is trying to find a balance include the express for Multi-Night Halloween Horror Nights tickets that have sold out and the ticket policy announcement for EPIC Universe.
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Following approval from the DOJ, the newly merged Six Flags operates 27 amusement parks and 15 water parks across the U.S., Canada, and Mexico. All 42 parks will retain their legacy branding for now, and the company has signaled new investment in rides and enhanced park offerings through intellectual property. Also, Dark Nights at Hersheypark has added a fifth haunted house for the upcoming Halloween season, all while keeping access free for passholders. And—Seaworld Orlando’s “no re-entry” policy.
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Six Flags unveiled partnerships with an expansive lineup of horror franchises to debut this Halloween season and is focusing development on the New Jersey, Los Angeles, and Mexico markets. Two of the franchises mentioned - Stranger Things and Texas Chainsaw Massacre - come from the Netflix catalog, which announced two new themed experience venues in Pennsylvania and Texas. The story behind all these announcements is that Netflix is shifting from a streaming company to an entertainment company and is looking to replicate the Disney flywheel model.
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Universal Orlando Resort unveiled details about Dark Universe, one of the worlds coming to Universal Epic Universe in 2025. Dark Universe will feature a dark ride (Monsters Unchained: The Frankenstein Experiment), a spinning family coaster (Curse of the Werewolf), a Monster Makeup Experience, character meet and greets, dining, and shopping. As the only ‘non-IP’ area at Epic Universe, we think Dark Universe caters to a niche market but also holds the most potential for future extension. Plus, how Disney empowered the guests and cast during their Pride Nite events and why CommuniCore offers essential creature comforts.
Become a supporter of this podcast: https://www.spreaker.com/podcast/green-tagged-theme-park-in-30--4568806/support. - Visa fler
