Forget everything you think you know about gamers. It’s time to step away from tired old stereotypes that games are only for kids or reclusive basement dwellers. After all, the gaming industry is now worth around £137 billion – it’s bigger than TV and Hollywood.
Gaming is an immersive and interactive pastime, with a huge audience of people of all ages and backgrounds. And a growing number of charities are using online games and streams to engage with prospective supporters, build online communities, and drive donations.
For nonprofits who are new to this rapidly growing channel, it can be difficult to understand just exactly where to start which is why we’re excited to introduce our new documentary-style podcast ‘Gaming for Good’ where we speak to leaders and influencers in the industry including War Child UK who have won the most ‘Innovative Fundraising Strategy’ award from the Institute of Fundraising two years running for their gaming campaigns and have raised over £700,000 in donations for their efforts.
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