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  • In this episode of the Evolve to Succeed podcast, Warren interviews Paul Meyer, the founder of Jade Aden Interiors.

    Paul shares his dramatic business journey, starting from his early experiences working for his father, forming Mayflower Interiors, and eventually facing the challenges that led to its downfall.

    He discusses the lessons learned throughout his career, the importance of resilience, and how he rebuilt his business with Jade Aden Interiors.

    Paul covers several engaging topics, from the evolution of office design, turning a hobby into a venture, and the impact of social media in business. Paul emphasises the importance of reputation, honesty, and the value of having a strong support system in business.

    This episode of the Evolve to Succeed Podcast covers…

    - Paul's early career and how it was shaped by a challenging relationship with his father.
    - The importance of honesty in business dealings.
    - The desire for independence as an entrepreneur.
    - The emotional toll of failure in business.
    - How to overcome setbacks in business.
    - Why maintaining a good reputation is crucial.
    - Turning a hobby into a venture.
    - Generational transitions in business.
    - The importance of legal integrity.
    - The evolution of office design.
    - How social media can create unrealistic expectations.

    Chapters

    00:00 Introduction
    02:50 Early Career
    05:48 Mayflower Interiors
    09:10 Challenges and Growth
    12:02 Partnerships and Conflicts
    14:53 Downfall of Mayflower Interiors
    17:46 Starting Anew
    20:57 Future Planning
    23:46 Advice for Entrepreneurs
    27:09 Pride
    27:37 Hospitality
    30:29 Family
    33:51 Generational Transition
    35:04 Resilience
    38:28 Lessons Learned
    40:53 Evolution of Office Design
    43:45 Personal Success

  • In this episode of the Evolve to Succeed podcast, Warren speaks to Martin Smith, the founder of Talent Drive, about his journey as an entrepreneur and running a recruitment group of businesses.

    Martin shares his early experiences in recruitment, the challenges he faced during the COVID-19 pandemic, and the growth of his company, Talent Drive. He discusses his aspirations to be a market disruptor and his passion for the procurement community.

    Martin also talks about the expansion of Talent Drive into the accountancy and finance sector with the launch of Talent Finance and reflects on the growth and success of Talent Drive over the past four years. He emphasises the importance of focusing on the quality of people and building a trusted and valued team.

    Martin discusses the future of the recruitment industry and the rise of ESG and sustainability. He also shares insights on workplace culture and transparent communication within a remote business. He envisions the future of Talent Drive as a growing international presence with a focus on diversification and a one-stop-shop service offering.

    This episode of Evolve to Succeed covers…

    The challenges of starting a recruitment business.

    Overcoming obstacles such as COVID-19.

    What it takes to be a market disruptor in the recruitment sector.

    The effects of branching out into various business sectors.

    The importance of people and building a trusted team.

    The importance of trust, transparency and open communication.

    Chapters

    00:00 Becoming an Entrepreneur

    10:02 Starting on Your Own

    19:15 Early Days of Talent Drive

    23:24 Market Disruption

    25:49 Ventures into Accountancy and Finance

    26:18 Building a Team

    27:47 Opportunities in Finance

    29:41 Quality of People

    30:05 Creating a Great Business

    33:26 Personal Life

    35:24 Being Grounded

    37:17 Thriving

    41:37 Technology in Procurement

    42:59 Emotional Intelligence

    43:56 Remote Businesses

    48:42 The Future of Talent Drive

    50:58 Defining Success

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  • In this episode of the Evolve to Succeed podcast, Warren speaks with Jess and Terry, the joint managing directors of Rubicon People, about their journey. From starting out as employees to leading an employee-owned business.

    For anyone navigating joint leadership responsibilities, you certainly don’t want to miss out on this, as Jess and Terry provide invaluable advice and experiences around working as partners to manage a team.

    They also discuss the evolution of Rubicon People, the challenges faced in the recruitment industry, and the impact of transitioning to an Employee Ownership Trust.

    The conversation highlights the importance of good leadership, employee empowerment, and the future ambitions of the Rubicon People as they navigate the recruitment landscape.

    This episode of Evolve to Succeed covers…

    Jess and Terry’s journey within Rubicon People.

    The transition to employee ownership and its effects on business culture.

    How leadership styles evolve and are influenced by previous leaders.

    How employee councils can play a crucial role in decision-making processes.

    The importance of trust and autonomy in empowering employees.

    Financial Freedom Day.

    The recruitment industry and the ongoing skill shortages.

    Chapters...

    00:00 Introductions

    02:55 Rubicon People

    06:14 Previous Owners: Lloyd and Jocelyn

    08:52 Becoming Joint Managing Directors

    12:13 COVID and Market Changes

    14:58 Employee Ownership Trust

    17:49 Initial Reactions to Employee Ownership

    21:10 Employee Councils

    23:46 Leadership Styles

    27:10 Empowering Employees

    30:01 Challenges in Recruitment

    32:48 Advice for Transitioning to Employee Ownership

    36:06 Financial Freedom Day

    38:57 Succession

    41:54 Final Thoughts

  • In this incredibly inspiring episode, Mark Darcy shares his personal journey, from a challenging childhood to a successful business career and a subsequent struggle with mental health.

    After a long battle, Mark eventually made a positive transition and now focuses on helping others through the New Forest Wellbeing Group and the Youth Wellbeing Group.

    During the episode, Mark explains his new philosophy on life, where he dedicates his time earning, serving and learning – which has helped him discover true happiness in life.

    He also talks about the importance of listening and creating a loving environment where everyone is understanding and supports one another. Mark also envisions the next phase of his life - focusing on well-being and community support.

    This episode of the Evolve to Succeed Podcast covers…

    Seeking support and understanding one's own mental health.

    Transitioning from a challenging past to a fulfilling present.

    Helping others and creating a kind and loving environment.

    Finding balance in life by spending time earning, serving, and learning.

    Finding true happiness through meaningful experiences, not material possessions.

    Volunteering and getting involved in projects focused on mental health.

    Seeking professional help and prioritising one’s own mental health.

    Chapters

    00:00 Childhood

    05:44 Business Career

    11:09 Mental Health and Support

    15:41 New Purpose and Helping Others

    23:10 Community

    25:10 Achieving Balance

    28:03 Happiness

    30:21 Basic Lifestyle

    32:16 Are You Okay?

    35:32 Life's Unexpected Challenges

    36:29 Midlife Realisation

    39:42 Loved Ones

    41:40 Emotions and Openness

    45:57 Avoiding Regret

    49:50 Material Possessions

    51:22 Pure Contentment

  • Adam Lewis, co-founder of BBD Boom, shares his journey of starting and running a remote business and the benefits of systems thinking. He emphasises the importance of understanding your co-founder and building a strong partnership.

    Adam also discusses the challenges and rewards of remote work and the need for a strong company culture. He highlights the value of apprenticeships in growing a business and shares his insights on systems thinking and the tools they use at BBD Boom.

    Adam concludes by discussing the future of the company and his personal definition of success.

    The key takeaways from this episode of The Evolve to Succeed Podcast are:

    Building a strong partnership with your co-founder is crucial for the success of your business. Remote work can be successful with the right systems and processes in place. Investing in apprenticeships can help grow your own talent and create career opportunities. Systems thinking is about viewing your business as an integrated engine and optimising processes for better efficiency and customer experience. Tools like HubSpot, teamwork, and AI can greatly enhance productivity and business performance. Success is defined by personal fulfilment, making a positive impact, and having the freedom to choose your path.

    Chapters

    00:00 - Introduction and Background of BBD Boom

    03:19 - Starting a Business and Moving Away from Traditional Agency Model

    04:15 - Challenges and Early Days of BBD Boom

    05:34 - Lessons Learned and the Importance of Sales and Marketing Mindset

    07:30 - Realisation of Success and Early Adoption of HubSpot

    09:55 - Building a Strong Partnership and Company Culture

    12:18 - The Value of Apprenticeships in Business Growth

    16:28 - Benefits and Challenges of Remote Work

    27:22 - Implementing Systems Thinking for Better Efficiency

    33:04 - Tools for Productivity and Business Performance

    36:20 - Future Plans for BBD Boom and Personal Definition of Success

    45:02 - Conclusion

  • In this episode, Warren Munson and David Mutton discuss the importance of creating a shared vision within a business.

    They emphasise the need for businesses, especially in the early stages, to have a clear vision and purpose that is shared with the team and customers.

    They also discuss the challenges of maintaining a shared vision as a business grows and offer practical tips for creating and communicating a vision.

    The conversation highlights the benefits of having a shared vision, such as increased engagement and differentiation from competitors.

    Takeaways

    · Having a shared vision is crucial for businesses to understand what they are trying to achieve.

    · In the early stages, the vision is often clear to the founder or co-founders, but it is important to share it with the team and potential customers.

    · As a business grows, it is important to periodically reassess and communicate the vision to ensure alignment.

    · Creating a shared vision involves open dialogue, involving key stakeholders, and communicating the vision in a simple and straightforward manner.

    · A shared vision helps in decision-making and keeps the team motivated and aligned.

    Chapters

    00:00 - Introduction and Overview

    01:00 - The Importance of a Shared Vision in Business

    03:45 - Stand Out from Competitors with a Shared Vision

    06:36 - Challenges of Maintaining a Shared Vision as a Business Grows

    08:03 - Perfectionism Can Kill Vision

    14:17 - Practical Tips for Creating a Shared Vision

    23:13 - Benefits of Having a Shared Vision

    28:24 - Conclusion and Call to Action

  • In celebration of their 10-year anniversary, Rupert Holloway talks to Warren about Conker Distillery and the challenges they have faced after a decade in business.

    Rupert discusses the restlessness that led him to start his own business, the decision to bootstrap the business instead of seeking investment, and the impact of COVID-19 on the distillery industry.

    Conker has evolved from being simply a gin brand to a spirit experience distillery brand, which has been driven by customer feedback and recognising that being the best at something doesn't always guarantee success, which in their case, was gin.

    The company has grown the brand by emphasising its genuine, local craft and the fact that it operates its own distillery, distinguishing it from white label brands. Conker Distillery has adopted a two-pronged strategy: owning the local market with its Dorset gin and targeting the national market with its coffee liqueur.

    With so many insights from one of the UK’s best distillery brands, you don’t want to miss this episode of the Evolve to Succeed Podcast!

    Takeaways

    This episode of Evolve to Succeed covers…

    o Starting a business by setting big goals and taking risks.

    o The risks and rewards of bootstrapping a business.

    o Building a strong team for long-term success.

    o Adapting to global challenges, such as conflict and pandemics.

    o Creating memorable experiences for customers and focusing on consumer preferences to drive change.

    o How Conker operates its own distillery, distinguishing it from white label brands.

    o Sustainability and how Conker aims to be a positive contributor by 2030.

    Chapters

    00:00 - Catching Up with Rupert

    02:21 - 10 Years of Conker Distillery

    08:03 - Lessons Learned

    14:52 - COVID-19

    18:40 - Memorable Experiences

    25:25 - Conker Spirits

    31:25 - White Label Brands

    34:14 - Two-Pronged Strategy

    41:00 - Sustainability

    44:43 - Proudest Moment

  • In today’s episode, Warren Munson interviews Julie Eddicott and Sally Percival, who are preparing for the adventure of a lifetime, as they row across the Atlantic.

    Julie and Sally will be rowing from Gomera, Canary Islands, to Antigua, covering 3,000 miles in a 28.5-foot boat with two cabins and three rowing positions. The team consists of Julie, Sally, and their friends Mary and Ed.

    They discuss their upcoming challenge of rowing across the Atlantic Ocean and the preparations they have been making. They discuss the physical training that is required to attempt such a feat and the mental aspect, as they will be dealing with isolation and enclosed spaces.

    They also discuss the daily routine they will face on the boat, the safety measures, and their motivations for taking on this challenge and the charities they are raising money for.

    If you would like to follow and support their journey, you can check out their website at: https://www.ebbflowatlantic.com/

    Follow their social media: https://www.instagram.com/ebbandflow_row/

    https://www.facebook.com/profile.php?id=100090553086293

    For corporate sponsorships: [email protected]

    This episode of The Evolve to Succeed Podcast covers…

    Julie and Sally are preparing to row across the Atlantic from Gomera to Antigua, covering 3,000 miles in a 28.5-foot boat.

    Physical training includes rowing sessions on the rowing machine and weight sessions.

    The team will row in shifts of two hours on, two hours off, 24/7.

    Their biggest fears include jumping off the boat to clean the hull and the mental challenges of isolation and close quarters.

    Rowing across the Atlantic Ocean provides an opportunity to disconnect from everyday life and reconnect with nature.

    The support of family, friends, and sponsors is crucial in undertaking such a challenging endeavour.

    The daily routine on the boat involves rowing, eating, maintaining the water supply, and taking care of personal hygiene.

    Safety measures, such as wearing harnesses and life jackets, are in place to mitigate risks like capsize.

    The challenge is not just physical but also a test of mental resilience and self-discovery.

    The rowers are raising money for charities such as the Ellen MacArthur Cancer Trust and Teenage Cancer Trust.

    Chapters

    00:00 Introduction

    01:24 Rowing Across the Atlantic

    05:13 The Team and Boat

    09:30 Physical Training

    16:04 Sleep Deprivation

    26:53 Isolation

    27:22 Disconnecting from Everyday Life

    29:19 Family, Friends and Sponsors

    34:34 Daily Routine on the Boat

    37:40 Safety Measures

    41:55 Physical and Mental Challenges

    44:58 Charities

    46:27 Sponsors

    52:42 How to Support

  • On this episode, Warren interviews Jimmy and Suzie, the founders of one of the UK’s biggest iced coffee brands, Jimmy's Iced Coffee.

    Jimmy and Suzie discuss their journey running a family business as brother and sister, from starting out with a coffee shop, auditioning for Dragon’s Den and distributing their iced coffee across the UK.

    Their journey emphasises the importance of gut instinct, being true to oneself when building a brand and always having a positive outlook even when dealing with immense pressure.

    They discuss the challenges of scaling a business, dealing with bureaucracy and what led to them selling the business.

    With insights from the founders of one of the UK’s largest drink brands, you don’t want to miss out on this episode of the Evolve to Succeed Podcast!

    This episode of the Evolve to Succeed Podcast covers…

    · Trusting your gut instinct and being true to yourself when building a brand.

    · Taking risks by trying unconventional marketing strategies.

    · Not overlooking the importance of small wins.

    · Seeking out mentors and listening to constructive feedback.

    · Maintaining a positive and optimistic mindset throughout the entrepreneurial journey.

    · Enjoying the journey and having valid reasons for doing it.

    · Taking time to consider what you're doing and don't rush to get to the end.

    · Building a great team.

    · Making sustainability intrinsic to your business.

    · Selling a business for financial security and personal freedom.

    Chapters

    00:00 Introduction

    02:20 Starting Jimmy’s Iced Coffee

    03:19 Naivety

    04:22 Jimmy and Suzie’s Roles

    06:09 Mistakes

    08:04 Optimism

    10:24 Brother and Sister in Business

    13:36 Maintaining Relationships

    14:30 Waitrose

    23:46 Risks

    26:01 Unconventional Marketing

    29:43 Seeking Feedback

    31:09 Being True to Yourself

    35:09 Enjoying the Journey

    36:34 Scaling

    40:50 Sustainability

    46:58 Selling Jimmy’s Iced Coffee

    01:05:41 Family and Personal Pursuits

  • "The period from 2000 to 2007 was undoubtedly my favourite period. And then the worst period was undoubtedly 2008 to 2009."

    Summary

    On this episode of the Evolve to Succeed Podcast, Warren Munson talks to Matt Fleming, founder of AF Oliver.

    Matt talks about his time in the PR and media industry, from selling vans and an advertising agency to co-founding Aylesworth Flemming.

    He talks about the importance of building strong relationships, being fun to work with and always bringing high energy to meetings. He also discusses the significance of finding a niche and gaining knowledge in that area.

    Matt reflects on the happiest and most challenging periods of his business, such as the 2008 financial crisis. He discusses the emotional stress of making redundancies and the importance of having a support network.

    Matt also reflects on the lessons he learned from the near-collapse of his business in 1990 and the impact it had on his personal life.

    This episode of the Evolve to Succeed Podcast covers:

    Building relationships and being fun to work with are key to success in business. Finding a niche and gaining knowledge in that area is crucial for growth. The happiest period in business for Flemming was from 2000 to 2007, while the most challenging period was in 2008 to 2009. Selling multiple businesses within a short period of time can be a difficult and emotional process. Breaking up a larger organisation can lead to better value and fit for potential acquirers. Running a business through tough times requires emotional resilience and the ability to adapt to changing circumstances. Having a support network of friends, family and colleagues is crucial for navigating difficult periods in business. Lessons learned from past challenges can shape future decision-making and help prevent similar crises. Personal success is defined by having a happy family and the ability to laugh freely with loved ones.

    Chapters

    00:00 Introduction and Background

    08:25 Building Relationships and Finding a Niche

    14:56 The Importance of Energy and Expertise

    24:46 Navigating the Process of Selling Multiple Businesses

    26:31 Breaking Up for Better Value and Fit

    27:00 Navigating Tough Times

    27:56 The Importance of a Support Network

    29:23 Lessons Learned from the Near-Collapse of AF Oliver in 1990

    38:15 Resilience and Adaptability in Business

    41:58 Debt and Leveraging in Business

    43:53 Finding Purpose and Enjoyment in Work

    48:38 Defining Personal Success

  • On this episode of the Evolve to Succeed Podcast, the tables have been turned, as Mark Cribb interviews Warren Munson, the founder of Inspire and Evolve Advisory.


    They discuss Warren’s journey as an entrepreneur, his motivations and the evolution of his businesses. Warren shares insights from interviewing over 200 local businesspeople on the Evolve to Succeed Podcast, highlighting the importance of building relationships.


    Mark also delves into Warren’s decision to sell Inspire and start Evolve, the emotional challenges he faced and the three key focuses of Evolve: ignite, thrive and optimise.


    Warren reflects on his journey at Inspire and discusses the loneliness of starting a business and the importance of perseverance and self-motivation. Warren also shares his thoughts on risk-taking and the value of building a business with capital value.


    Warren emphasises his passion for helping others in business and his excitement for the future of Evolve Advisory.

    This episode of the Evolve to Succeed Podcast covers…

    1. Resilience and overcoming challenges are common themes in the stories of successful entrepreneurs.
    2. Selling a business requires careful consideration and finding the right fit.
    3. The journey of entrepreneurship involves different stages, from igniting a business to thriving and optimising it.
    4. Success is not solely defined by financial gain, but by achieving personal goals and creating a legacy. Starting a business can be a lonely experience, but perseverance and self-motivation are key to success.
    5. Building a business with capital value is a worthwhile goal, as it creates opportunities for growth and acquisition.
    6. Self-awareness and self-acceptance are important for personal and professional growth.
    7. The future of Evolve Advisory holds exciting possibilities for growth and making a difference in the business community.

    Chapters


    00:00 Introduction and Background
    06:08 The Decision to Sell Inspire and Start Evolve
    16:27 The Evolution of Evolve: Ignite, Thrive and Optimise
    36:26 Building a Business with Capital Value
    39:21 Self-Awareness and Self-Acceptance
    46:09 Helping Others in Business
    50:00 The Future of Evolve Advisory

  • On this episode of the Evolve to Succeed Podcast, Warren Munson talks to Liz and Leila Willingham, directors of Liz Lean PR.

    Liz and Leila discuss their journey of running a family business and the challenges they faced.

    Leila talks about growing up in and around the business and her experiences in becoming a senior member of the team.

    They explore the importance of effective communication and mentorship in a family business, and highlight the challenges faced during the COVID-19 pandemic and the need to manage team morale.

    Liz discusses the importance of mental health for business leaders and the need for self-care, emphasising the need to find a balance between work and personal life and the challenges of managing a busy schedule.

    This episode of the Evolve to Succeed Podcast covers:

    Running a family business requires a balance between entrepreneurship and maintaining family dynamics.

    Creating a family-focused culture in the business is important.

    Having support from family and team members is crucial.

    Mentorship plays a significant role in personal and professional growth.

    AI and digital delivery have their place, but they can't replace the emotional connection and human touch that PR brings.

    Employers should value and listen to the assets and ideas of young employees.

    Taking care of oneself is not selfish but necessary for effective leadership. Personal success is closely tied to happiness.

    Chapters

    00:00

    Introduction

    03:30

    Saying Yes and Figuring It Out Later

    06:33

    The Early Association with Pride and Business

    09:44

    The Role of Support in Business Success

    13:18

    Exploring Real-World Opportunities

    16:18

    Expanding the Talent Pool

    23:57

    Being in a Family Business

    27:26

    The Pressure to Succeed

    30:46

    The Drive to Prove Oneself in a Team

    34:18

    The Importance of Client Delight and Building Relationships

    37:25

    The Need for an Academic and Accountable Approach

    40:52

    The Changing Influence of PR

    44:11

    The Power of Listening to the Younger Generation

    47:45

    Striving for Long-Term Success

    50:49

    The Importance of Self-Awareness and Expectations

    52:22

    The Evolving Definition of Success

    53:09

    The Importance of a Happy Family

    53:39

    Challenges and Experiences of Running a Family Business

    54:18

    Finding Success and Fulfilment

  • Summary

    On this episode of the revitalised Evolve to Succeed Podcast, Warren Munson talks to Jeff Mostyn, the former chairman of AFC Bournemouth.

    Jeff discusses his early years in Manchester, his love for football and the challenges he faced, including bullying and his sister's illness.

    Jeff talks about his business career, including working for TSB and starting his own business in financial advice for the armed forces. He emphasises the importance of providing excellent service and caring for customers.

    The conversation also touches on Jeff’s involvement with Bournemouth Football Club. Jeff, former chairman of AFC Bournemouth, reflects on his journey with the football club and the challenges he faced. He shares how he initially got involved with the club and the financial struggles they encountered, including administration and relegation. Despite the difficulties, Jeff remained committed to the club and played a crucial role in its success. He emphasises the importance of teamwork, mutual respect and empowering others.

    Jeff also discusses his transition from chairman to patron of Lewis Manning, a hospice charity, and the impact it has had on his life.

    Takeaways

    Jeff Mostyn's love for football and his difficult early years shaped his life and career. Providing excellent service and caring for customers is crucial in any business. Jeff’s involvement with Bournemouth Football Club was influenced by his passion for football and his desire to give back. Success is not just about winning, but also about taking part and making a positive impact. Success in a football club is a collective effort, and it requires teamwork, mutual respect and empowerment. Adversity can lead to success, and it's important to maintain a positive spirit and cohesiveness during challenging times. Legacy is not about titles or status, but about how you make people feel and the positive impact you have on their lives. Supporters are the lifeblood of a football club, and their love and respect are invaluable. Personal success is reflected in the joy and gratitude you feel for the contributions you've made to others' success and your ability to help those in need.

    Chapters

    00:00

    Introduction and Background

    08:31

    Jeff’s Business Career

    41:01

    Involvement with Bournemouth Football Club

    51:09

    Dealing with Setbacks and Administration

    01:08:30

    The Power of Teamwork and Mutual Respect

    01:18:28

    Becoming a Patron of Lewis Manning

    #EvolvePodcast #BusinessSuccess #Entrepreneurship #Leadership #Football #AFCBournemouth #SuccessStories #PersonalDevelopment #Teamwork #CustomerService #Inspiration #Adversity #Legacy #Community #Resilience

  • Jack Bradley is a national award-wining designer and founder at Zenscape, which creates next generation travel gear to help people explore the world. Jack’s entrepreneurial journey began in 2016 during a European backpacking trip. Inspired by the challenges of constantly moving and searching through backpacks, he envisioned a solution for more efficient travel. Click here to view Jack's Kickstarter campaign.

  • Stephen Steers is president at the New York-based Steers Consulting Group, which helps the founders and sales teams of professional services firms tell the stories that get their customers excited to buy. He is also the author ‘Superpower Story-Telling’. He’s consulted, advised and led workshops for more than 750 companies from 30 countries, including giants such as Nike, Google and Microsoft for Startups.

  • Jason Gault is CEO at TeamJobs, as well as Team Manager at the Primera-TeamJobs cycling team. Amongst the topics discussed, Jason talks about the changes he’s seen in his 22 years in recruitment, what he learned about leadership and people during his four years as a Dorset Police Officer, the value of a business partner, the demands of being a sole owner, and how he balances his time between TeamJobs and the cycling team.

  • David Hole is an accredited money coach with over 30 years’ experience as a professional financial advisor. David not only specialises but also gains huge personal fulfilment in using his expertise to help people achieve their financial goals. However, David’s recent positioning as a money coach is just another path in what has been a bold and unusual journey, both personally and professionally.

  • Mark Masters is a marketing consultant and owner of You Are The Media, a marketing and media training and learning community. What started as a side project in 2013, You Are The Media has now grown into a name on an international scale, with people participating from all over the world.

  • Ben Gibbons is the co-founder of Circular 11, which transforms low-grade plastic waste into building materials and household products, creating a viable market for the film-based plastics that constitute 50 to 80% of global packaging waste. Using composite and biocomposite technology, Circular 11 turns this waste into recyclable items, fostering closed-loop, local circular economies for global communities.