Avsnitt
-
Higher education websites are complex.
Outdated content mixed with new information makes it hard for visitors to find what they need.
In this episode of the Education Marketing Leader podcast, Sara Kelzer of Cludo shares how optimized site search can simplify this and help universities improve user experience.
Here are the highlights:
๐ฉ Challenges in Higher Ed Websites
Universities face hurdles like decentralized content management and complex structures.
Sara explains how this creates friction for visitors trying to find key information, especially students seeking details on tuition, programs, and more.
๐ก Why Optimized Site Search Matters
Cludo's search tools help reduce friction, making it easier for users to find relevant content.
By prioritizing data-driven decisions, institutions can manage their site more effectively, reducing internal politics about what content should rank higher.
๐ Leveraging Search Analytics
Key metrics like ineffective searches and zero-result searches help universities spot gaps in their content.
Sara shared how one institution used this data to redirect users to another college for a discontinued program, showing the power of smart search.
๐ฑ Mobile Search Optimization
With 20-40% of searches happening on mobile, Sara emphasizes keeping filters simple and ensuring relevant content appears quickly on mobile devices.
๐ Engaging Alumni
Site search isn't just for studentsโit can also boost alumni engagement.
Cludo allows cross-campus searches, helping alumni find relevant events or news that strengthen affinity with the institution.
๐ก Key Takeaways:
Use search analytics to identify and fix content gaps.Optimize mobile search for a seamless experience.Leverage site search to engage both prospective students and alumni.๐ฅ Actionable Tip:
Check your site search analytics today. Are visitors finding what they need?
Connect with Sara on LinkedIn to learn how Cludo can improve your site search.
Don't forget to follow the Education Marketing Leader podcast, share the episode, or leave a review of the show.
Until next time. โ๏ธ
-
In this episode of Education Marketing Leader podcast, I interviewed Sherika Attipoe, Assistant Director of Public Relations and Digital Media at Calhoun Community College. Sherika shared insightful strategies on how the college has successfully used personalized digital advertising to boost enrollment.
Calhoun is a leading community college in Alabama.
Sherika explains how the institution's focus on personalization and targeted campaigns helps it stand out in a competitive higher education market.
She dove deep into the tactics and tools that work best for Calhoun's diverse audiences.
She highlighted how the college's partnerships, accelerated programs, and workforce development initiatives have become key selling points for prospective students.
Whether you're a marketing professional in higher education or simply interested in the power of digital ads in attracting your audience, this episode is packed with actionable insights and proven strategies that you can apply to your own campaigns.
Key Topics Covered:
[5:15] The unique partnership with Athens State University and how it enhances the student experience.
[10:20] How personalized digital ads and accelerated programs drive enrollment.
[18:00] Platforms that work best for Calhoun's digital ads: Facebook, YouTube, and Twitch.
[22:35] The power of personalization in marketing and how Calhoun uses student success stories in their ads.
[38:00] Advice for small marketing teams on enhancing their digital strategies.
"It's not just about advertising a program; it's about showing potential students that they belong here, that they can see themselves succeeding at Calhoun." โ Sherika Attipoe
Connect with Sherika: LinkedIn: https://www.linkedin.com/in/sherikaattipoe/
Resources Mentioned: Calhoun Community College: https://calhoun.edu/
Athens State University Partnership: https://calhoun.edu/calhoun-and-athens-state-sign-new-learning-assessment-mou-to-enhance-educational-pathways/
Subscribe and Follow.
Stay updated with the latest episodes of Education Marketing Leader by subscribing on your favorite podcast platform.
If you found this episode helpful, please leave a review and share it with your network!
How do you use digital ads in your marketing strategy?
Share your thoughts with Sherika and me on LinkedIn!
-
Saknas det avsnitt?
-
In the latest episode of the Education Marketing Leader, I interviewed Dustin Ramsdell, Client Success Manager at Direct Development and host of The Higher Ed Geek Podcast.
We dove into the evolving landscape of Online Program Management (OPM) services and what universities need to know as the sector faces growing challenges.
๐๐ฎ๐ ๐๐ฒ๐ฐ๐ฑ๐ต๐ฒ๐ฐ๐ฑ๐ฝ๐ผ:
๐๐๐๐ฌ ๐๐จ๐ฌ๐ข๐ง๐ ๐๐ซ๐จ๐ฎ๐ง๐
Universities are shifting away from the traditional OPM model due to rising costs and diminishing returns. The recent bankruptcy filing by 2U, a leading OPM, signals a broader trend where institutions are reconsidering long-term, revenue-sharing contracts.
๐๐ง๐ซ๐จ๐ฅ๐ฅ๐ฆ๐๐ง๐ญ ๐๐ฅ๐ข๐๐ & ๐๐จ๐ฌ๐ญ ๐๐จ๐ง๐๐๐ซ๐ง๐ฌ
Many institutions are opting to develop and manage their own online programs, avoiding the hefty fees OPMs require.
As Dustin points out, while building in-house capabilities is more resource-intensive upfront, it offers institutions full control over their programs and branding.
๐๐ก๐ ๐๐ข๐ฌ๐ ๐จ๐ ๐ ๐๐-๐๐จ๐ซ-๐๐๐ซ๐ฏ๐ข๐๐
The new model gaining traction? Online Program Enablers (OPEs).
Instead of long-term partnerships, universities are moving toward short-term, fee-for-service agreements to meet specific needs, like video production or instructional design, without sacrificing control or profitability.
๐๐ข๐ง๐ง๐๐ฌ๐จ๐ญ๐'๐ฌ ๐๐จ๐ฅ๐ ๐๐จ๐ฏ๐
In a significant policy shift, Minnesota became the first state to ban OPM partnerships with public institutions, setting a precedent that could influence future federal regulations.
๐๐ก๐๐ญโ๐ฌ ๐๐๐ฑ๐ญ?
Dustin believes the future of OPMs lies in a more flexible, service-based approach. Universities can use external partners strategically to scale operations without being tied to costly revenue-sharing contracts.
๐๐๐ญ๐ซ๐ข๐๐ฌ ๐ญ๐จ ๐๐๐ญ๐๐ก
๐น Cost of acquiring students
๐น Program scalability
๐น Quality control in in-house programs
๐ Tune in for more insights on how higher-ed institutions are navigating the digital shift and what it means for the future of online learning.
Connect with Dustin on LinkedIn or check out The Higher Ed Geek Podcast for more discussions on the future of higher education.
Until next time. โ
#HigherEducation #EducationMarketing #OPM #DigitalEducation #EnrollmentStrategies #MarketingInHigherEd
-
In this episode of the Education Marketing Leader podcast, I sat down with Dr. Tim Collins, President of Walsh University, to explore the vital role university presidents play in shaping and executing effective marketing strategies.
Dr. Tim Collins is the President of Walsh University, with a distinguished background in the United States Air Force and a career dedicated to education and leadership.
His innovative approach to university marketing has made him a prominent figure in higher education, known for his commitment to developing leaders of character.
Whether you're a higher-ed marketer or a university leader, this episode is packed with actionable insights on leveraging leadership in marketing.
๐๐๐ช ๐๐๐๐๐๐จ๐๐ช๐ค:
๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ : Dr. Collins views marketing as a crucial leadership tool, essential for aligning university values with public perception.
๐๐ฎ๐ญ๐ก๐๐ง๐ญ๐ข๐๐ข๐ญ๐ฒ ๐๐ฌ ๐๐๐ฒ: Authenticity in communication builds trust and credibility. Dr. Collins uses videos and public messages to consistently reinforce Walsh University's values.
๐๐ซ๐๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐๐๐ฅ๐๐๐ญ๐ข๐จ๐ง: Effective leadership requires time for reflection and strategic preparation. Give leaders time to reflect and craft messages that resonate.
๐๐๐ฏ๐ข๐ ๐๐ญ๐ข๐ง๐ ๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐๐ฅ ๐๐ก๐๐ฅ๐ฅ๐๐ง๐ ๐๐ฌ: Communicating institutional values in a culturally sensitive environment is one of the biggest challenges in higher education today.
๐๐ง๐ ๐๐ ๐ข๐ง๐ ๐๐ซ๐๐ฌ๐ข๐๐๐ง๐ญ๐ฌ ๐ข๐ง ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ : Dr. Collins encourages higher-ed marketers to involve their presidents in marketing efforts, starting with small, actionable steps.
๐๐๐๐๐๐๐๐๐ ๐ผ๐๐๐๐๐๐๐๐: ๐น Walsh University YouTube Channel โ Watch Dr. Collins' videos to see how he integrates leadership into marketing. ๐ฅ Walsh University Website โ Learn more about the university and its programs.
๐ค Connect with Dr. Collins on LinkedIn โ Follow Dr. Collins for more insights on leadership and higher education. Don't miss out on future episodes.
Subscribe to the podcast on your favorite platform.
Reach out to Dr. Collins on LinkedIn or visit Walsh University's website to learn more about his work.
Enjoying the show?
Leave us a review on Apple Podcasts to help others discover the podcast.
Stay updated on all things higher-ed marketing by following the Education Marketing Leader podcast on LinkedIn and YouTube.
Until next time. โ
-
In this episode of the Education Marketing Leader Podcast, I spoke with Drake DelosSantos, Public Relations Manager at Midlands Technical College, about a topic we can all get behind:
The value of internships for our students.
Drake made it clearโinternships arenโt just a nice-to-have; theyโre essential.
For students, internships offer a taste of the real world, helping them figure out if their chosen field is truly the right fit.
Drakeโs internship experience was pivotal, guiding him from internal communications to a career in external media and community relations.
This is where students can really find their footing.
In higher-ed marketing, we know the importance of connections.
But are we teaching our students the same?
Drakeโs mentor played a crucial role in his career, even helping him land his current job.
Internships allow students to build a network that can open doors long after graduation.
At Midlands Tech, theyโre not just filling internship spotsโtheyโre creating opportunities that elevate the collegeโs brand.
Drake highlighted a unique project where students send research to the International Space Station, a major PR victory that showcases the real-world impact of the collegeโs programs.
Drake shared some success stories, like the former intern whoโs now Midlands Techโs Digital Coordinator.
Her work in social media has significantly boosted the collegeโs presence.
We should aim to highlight these outcomes in our comms strategiesโshowcasing how internships lead directly to successful careers.
For those in higher-ed marketing, promoting internships isnโt just about filling a requirementโitโs about setting students up for success.
Internships give students the experience, skills, and connections they need to thrive in their careers, and they also provide our institutions with incredible stories to tell.
Want to connect with Drake and hear more?
Heโs on LinkedIn: Drake DelosSantos.
Until next timeโ๏ธ
#HigherEdMarketing #StudentSuccess #Internships #PR
-
College and university leaders increasingly consider mergers and acquisitions to address financial, demographic, and operational pressures.
But what happens when the dust settles and it's time to merge not just the institutions but their digital identities?
When Commonwealth University of Pennsylvania faced the challenge of consolidating three distinct universitiesโBloomsburg, Lockhaven, and Mansfieldโinto one cohesive entity, unifying their websites was monumental.
My latest guest on the Education Marketing Leader podcast, Jacob Eiden, the university's former Web Content Specialist, helped spearhead this complex digital overhaul.
Key Insights from the episode:
๐๐๐๐ก๐ง๐ข๐๐๐ฅ ๐๐ง๐ญ๐๐ ๐ซ๐๐ญ๐ข๐จ๐ง ๐๐๐ซ๐จ๐ฌ๐ฌ ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ๐ฌ
Each campus operated on different content management systems (CMS). The solution? Migrate everything to a unified CMS, ensuring a seamless user experience across all campuses.
๐๐๐ข๐ง๐ญ๐๐ข๐ง๐ข๐ง๐ ๐๐๐ ๐๐๐ฒ ๐๐ง๐ ๐๐๐๐ง๐ญ๐ข๐ญ๐ฒ
Despite the merger, each campus's individual identities were preserved. From mascots to campus colors, students and alumni still see the essence of their original institutions reflected in the new digital space.
๐๐ฏ๐๐ซ๐๐จ๐ฆ๐ข๐ง๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ก๐๐จ๐ฌ
Jacob's team prioritized essential content, conducting rigorous audits to ensure only relevant and updated information made it to the new site.
๐๐๐ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐๐จ๐ซ ๐๐ข๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ฒ
Redirects were meticulously planned, ensuring users searching for legacy URLs were seamlessly guided to the new content.
๐๐๐๐ฉ๐ญ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐ข๐ง ๐ญ๐ก๐ ๐ ๐๐๐ ๐จ๐ ๐๐ก๐๐ง๐ ๐
A university realignment required adjusting strategies mid-project, showcasing the importance of being nimble and responsive.
Jacob's story underscores the importance of adaptability, meticulous planning, and stakeholder communication in large-scale digital projects.
His advice for institutions facing similar challenges?
Engage stakeholders early, be transparent about changes, and always stay flexible.
๐ก Are you facing a website consolidation at your institution? Connect with Jacob Eiden on LinkedIn to leverage his expertise.
He's currently #openforwork.
Listen to the full episode for more insights and strategies from Jacob Eiden.
Don't miss out on the valuable lessons for anyone navigating the complexities of higher education digital transformation.
Until next time. ๐๏ธ
#HigherEd #WebDevelopment #DigitalTransformation #ContentStrategy #SEO #StakeholderEngagement #ChangeManagement
-
In the latest episode of the Education Marketing Leader podcast, I had the pleasure of sitting down with Jonathan Fonseca, Digital Marketing Specialist at Cape Cod Community College.
Jonathan's journey from the fast-paced world of television news to finding his passion in community colleges is a testament to the power of following your true calling.
Jonathan's career took a transformative turn when he moved from reporting and editing in television news to a role in digital marketing at Cape Cod Community College.
Here, he discovered the unique impact he could make by telling authentic stories that resonate with prospective students.
At Cape Cod Community College, Jonathan is deeply committed to a student-first approach on social media, particularly on Instagram, where the focus is on sharing real, unpolished experiences that offer a genuine glimpse into campus life.
For Jonathan, the key to managing the many hats he wearsโfrom social media to video production and digital advertisingโlies in staying organized and prioritizing authenticity over perfection.
He's a strong advocate for using tools like Notion to streamline his workflow, allowing him to keep everything in-house and maintain a consistent, authentic voice across all platforms.
One of Jonathan's most powerful insights was his perspective on the evolving nature of social media in higher education marketing.
He emphasized that today's audiences crave authenticity over polished, generic content.
"If you're posting graphics on your social media, stop. People want faces; they want authenticity," Jonathan advised, highlighting the shift toward more relatable, human-centered content.
Jonathan's story is inspiring and practical for higher-ed marketers looking to make a real impact.
His journey underscores the importance of staying true to authenticity and connection, especially in a digital landscape increasingly driven by real, relatable content.
If you're eager to elevate your digital marketing efforts with these principles, don't miss this insightful episode of the Education Marketing Leader podcast.
Until next time. โ๏ธ
#marketing #highereducation #higheredmarketing #socialmedia #communitycollege
-
In the latest episode of the Education Marketing Leader podcast, I spoke with Ardis Kadiu, Founder and CEO of Element451, to debunk 10 common myths about AI in higher education marketing.
Ardis Kadiu is a leading expert in AI for higher education. Element451, his AI-first student engagement platform and CRM, enhances the student journey from initial contact to graduation.
His insights are invaluable for higher education marketing professionals. Ardis addressed the following myths in during the episode:
Myth 1: AI Will Replace
Our Jobs Ardis clarified that AI augments human capabilities, handling mundane tasks and allowing marketers to focus on strategic work.
Myth 2: AI is Only for Tech Experts
AI technology is highly accessible, with English as the primary "programming language" thanks to conversational interfaces.
Myth 3: AI Tools Are Too Expensive
Many advanced AI tools are free or low-cost, providing significant value to institutions of all sizes.
Myth 4: AI Can't Understand Human Emotions
Generative AI models can recognize and respond empathetically to nuanced human emotions, enhancing student interactions.
Myth 5: AI is a One-Size-Fits-All Solution
AI tools can be customized to meet specific institutional needs, making them versatile and adaptable.
To get answers to the following five myths, you'll have to listen in.
Number 8 is a game-changer!
Myth 6: Implementing AI is Too Complex and Time-Consuming
Myth 7: AI Lacks Creativity
Myth 8: AI Poses Significant Privacy Risks
Myth 9: AI Detectors Can Always Identify AI-Generated Content
Myth 10: AI Changes Too Quickly to Keep Up
To learn more about AI in higher education marketing, connect with Ardis on LinkedIn.
https://www.linkedin.com/in/ardis/
Check out his Generation AI podcast on the Enrollify Network and follow Element451.
https://www.enrollify.org/podcasts/generation-ai-podcast
This episode is packed with practical insights and debunks many myths surrounding AI in higher education marketing.
Take advantage of this valuable discussion! Until next time. โ๏ธ
-
In this episode of the Education Marketing Leader podcast, I spoke with Dan Baum, Executive Director of Strategic Communications at Anne Arundel Community College.
Dan shares his extensive experience in education marketing, the importance of building healthy and high-performing teams, and how to prepare the next generation of higher education marketing leaders.
Dan has been with Anne Arundel Community College for 13 years, bringing a wealth of experience from his background in education marketing.
Before joining AACC, Dan ran two education-focused non-profits.
He is a certified life coach and hosts the podcast "Redefine U."
Key Points Discussed:
Building a Healthy and High-Performing Team: Emphasizing collaboration, trust, support, and shared values within the team.Cultural Fit in Recruitment: Importance of a team approach in the hiring process to ensure a good cultural fit.Emotional Bonds and Farewells: Highlighting the importance of genuine connections and support within the team.Evolving Leadership Styles: Transitioning from a traditional leadership approach to a more compassionate, human-centered style.Encouraging Creativity: Supporting team members in pushing creative boundaries while maintaining institutional integrity.Continuous Learning and Curiosity: Fostering a culture of ongoing learning and curiosity within the team.Future Vision for Higher Ed Marketing: Embracing new technologies while maintaining fundamental values like relationships, integrity, and authenticity.Notable Quotes:
"Trust and collaboration are the cornerstones of a healthy and high-performing team.""A healthy team is built on open communication, shared values, and genuine support for one another.""Evolving as a leader means unlearning old habits and adopting a more human-centered approach."Resources Mentioned:
Podcast: Redefine UBook: Deep Work by Cal NewportCliftonStrengths Assessment: CliftonStrengthsConnect with Dan Baum:
LinkedIn: Dan Baum at AACCIf you enjoyed this episode, please leave a review on your favorite podcast platform and share it with your network.
For more insights on education marketing, follow Chris Rapozo on LinkedIn.
Until next time! โ๏ธ
-
My latest guest on the Education Marketing Leader told me, "I can't do anything for you," when I met her for the first time at NCMPR this March.
What she meant was she was no longer in the market.I was there as a vendor, and she, a retired higher ed marketer, was an attendee.
"You can talk with me," I responded, and that's what we did.
I recently had the pleasure of interviewing Sally Cameron, Communication Strategist at ThreeC Strategy and former VP of College Communications at Bristol Community College (31 years!).
She's also the former president of the National Council for Marketing & Public Relations (NCMPR).
Here's what you should know:
๐๐๐ง๐ญ๐จ๐ซ๐ฌ๐ก๐ข๐ฉ ๐ข๐ฌ ๐๐ซ๐ฎ๐๐ข๐๐ฅ
Sally emphasized the importance of mentorship. Her own career was shaped by a mentor who taught her to think strategically and manage budgets. She passed on that legacy.
๐๐ข๐ซ๐ข๐ง๐ ๐๐จ๐ซ ๐๐จ๐ญ๐๐ง๐ญ๐ข๐๐ฅ
Sally often hired people who might not have had the most experience but had a strong passion and desire to excel.
๐๐ซ๐๐๐ญ๐ข๐๐๐ฅ ๐๐ฏ๐๐ฅ๐ฎ๐๐ญ๐ข๐จ๐ง
She used practical tasks like creating recruitment campaigns to assess potential hires. This approach helped her understand a candidate's creativity and decision-making skills.
๐๐ญ๐๐ฒ๐ข๐ง๐ ๐๐ฉ๐๐๐ญ๐๐
Sally was a pioneer in adopting new technologies at Bristol Community College. She introduced the college's first Facebook page and emphasized the importance of staying updated with new tools and technologies. Her boldness earned her Paragon Awards.
๐๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ข๐ฏ๐ ๐๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐๐ง๐ญ
Creating a supportive environment where effort is valued over perfection is key. Sally protected her team from the consequences of mistakes and encouraged learning from experiences.
๐๐๐ฏ๐ข๐๐ ๐๐จ๐ซ ๐๐ฌ๐ฉ๐ข๐ซ๐ข๐ง๐ ๐๐ข๐ ๐ก๐๐ซ ๐๐ ๐๐๐ซ๐ค๐๐ญ๐๐ซ๐ฌ:
Always be learning. Stay curious and keep up with new trends and technologies.
Know your audience.
Communicate in a way that resonates with them and fulfills their needs.
Connect with Sally:
Email: [email protected]
LinkedIn: Sally Cameron
If you enjoyed this episode, please leave a review and share your thoughts.
Your feedback helps me improve and reach more highly educated marketing professionals.
Until next time. โ๏ธ
-
"A well-structured content calendar is your secret weapon in higher ed marketing."
I recently had the pleasure of hosting Rita Winthrop, a talented Freelance Copywriter and former Assistant Director of Undergraduate Admissions at Salve Regina University, on the latest episode of the Education Marketing Leader podcast.
Rita's extensive experience in higher education and content creation made her the perfect fit to discuss establishing a successful content strategy via a structured content calendar.
Rita spent 7-8 years working in admissions and marketing communications at the university.
After transitioning to College Board and Element 451, Rita ventured into freelance content creation, focusing on higher-ed tech companies, amongst others.
I hired Rita as a contractor for Hannon Hill, where her exceptional content creation skills have been a great addition to our content marketing efforts.
Key Insights from the episode:
Importance of a Content Calendar:
Planning Ahead: Rita emphasized the need for a structured content calendar to stay relevant and track performance.Data-Driven Adjustments: Reviewing past data helps refine strategies and ensure content remains impactful.Understanding Academic Seasons:
Admissions and Enrollment: Tailoring content to key academic seasons ensures effectiveness.Personalized Communication: Hyper-personalized content resonates well with prospective students, especially through text messaging.Balancing Stakeholders:
Cross-Department Collaboration: Regular meetings and shared calendars keep all stakeholders aligned.Utilizing Tools: Rita recommends using tools like Google Calendar to maintain a shared content calendar.Final Advice:
Start Small: Begin with a few key pieces of content each month and build out gradually.Leverage Community: Collaborate with colleagues to share ideas and best practices.Get in Touch with Rita:
LinkedIn: Rita WinthropEmail: [email protected]Tune in to the full episode for more insights.
If you enjoyed this episode, please leave a review and share your thoughts.
Your feedback helps me improve and reach more highly educated marketing professionals.
Until next time. โ๏ธ
-
๐ In the latest episode of the Education Marketing Leader, I had the pleasure of hosting Blair Lee, the Director of Marketing and Communications at Colorado State University and Special Assistant to the President for Brand Advancement at the Community College of Aurora.
Blair has extensive experience in higher education marketing, having taken several institutions through brand overhauls.
His expertise and leadership have driven enrollment and increased impact, making him a key figure in the field.
Blair shared valuable insights on how higher education institutions can successfully navigate a complete brand overhaul, such as:
๐ Indicators for a Brand Overhaul: When people have different perceptions about your institution, you have an identity crisis. Ensure your brand is synonymous with a clear, unique identity.
๐ค Importance of Leadership Buy-In: Executive support is crucial for the success of any brand overhaul, and leaders must set clear expectations while providing autonomy to their marketing teams.
๐ฃ Initial Steps for a Brand Overhaul: Empower your creative team and trust their expertise while hiring the best talent, even from the private sector, for a fresh perspective. Engage all stakeholders, including students, faculty, and staff.
โ Common Pitfalls: Ensure robust systems and project management are in place, and avoid trying to handle the overhaul without support.
๐ Measuring Success: Track increases in enrollment and advancement dollars while monitoring the growth in your institution's recognition and reputation. Position your institution to meet future demands and changes in the educational landscape.
๐ก Advice for Higher Ed Marketers: Approach the overhaul step by step, starting with digital assets, as they are the first point of contact for many.
Connect with Blair:
LinkedIn: https://www.linkedin.com/in/leeblairt/
Instagram: @thehigheredcreative
Website: higheredcreative.net
Blair's expertise and actionable insights are invaluable for any higher education institution considering a brand overhaul.
Don't miss this episode to learn from one of the best in the field.
Until next time. โ๏ธ
P.S. A special thanks to Jeff Ebbing for the recommendation.
#marketing #highereducation #branding
-
In the latest episode of the Education Marketing Leader podcast, we spoke with Sandra Sergio Sotto, International Student Recruiter for the Swiss School of Management's Madrid campus.
Here are key takeaways for higher education marketers:
Highlight Affordability: Emphasize the cost-effectiveness of your institutionโs location. Madrid offers lower living costs and tuition compared to Australia, Canada, and the UK, making it an attractive option for students.
Enhance Customer Experience: Improve student interactions through educational agents in their home countries. Offer flexible learning options, like Madridโs nomad visa, allowing students to work and study simultaneously.
Leverage Regional Demand: Target regions with high demand for international education, such as India, Pakistan, Bangladesh, and African countries. Ensure favorable migration policies to attract these students.
Use Current Students as Ambassadors: Connect prospective students with current students or alumni from their country for firsthand insights and a sense of inclusion. Highlight student testimonials and experiences on your platforms.
Showcase Unique Selling Points: Promote your locationโs cultural, social, and historical aspects. Madridโs safety, cultural experiences, and lifestyle are major draws. Emphasize international accreditations and small class sizes for personalized attention.
Address Common Concerns: Be transparent about visa processes, accommodation options, and other logistics. Partner with local immigration lawyers and housing providers to offer reliable support.
Effective Marketing Channels: Utilize social media platforms like Facebook, Instagram, LinkedIn, and YouTube. Engage directly with prospective students on student forums and communities.
Personalized Communication: Personalize email campaigns and follow-ups to build relationships with prospective students. Maintain regular, meaningful communication to keep them engaged and informed.
Sandraโs approach focuses on transparency, personalized communication, and leveraging local partnerships to build trust and attract international students.
Implementing these strategies can enhance your international recruitment efforts.
โWe always highlight that Madrid is one of the safest cities in the world, and this assurance is crucial for both students and their parents,โ Sandra shared.
Connect with Sandra and the Swiss School of Management:
Website: madrid.ssm.swissLinkedIn: Swiss School of ManagementInstagram: ssm.global and ssm.madridFacebook: Swiss School of Management, MadridFor more insights, listen to the full episode and connect with Sandra on LinkedIn.
Until next time. โ๏ธ
-
In the latest Education Marketing Leader podcast episode, I spoke with Megan Smedley, Director of Public Relations and Alumni Engagement at Maysville Community and Technical College and Assistant Director for District 2 at the National Council for Marketing & Public Relations.
Megan's journey from a local reporter to comms leader in education offers valuable lessons for higher education marketers.
"Student success stories are my bread and butter because they are so powerful, not just for our community and college but for me as an individual," says Megan.
That's why this episode focused on leveraging student stories in higher education marketing.
Key Takeaways for Higher Ed Marketers:
Leverage Authentic Stories
Genuine, relatable student success stories can significantly boost your institution's appeal and resonate deeply with prospective students.
Highlight Overcoming Adversity
Stories of students overcoming challenges, like addiction or financial hardship, inspire and motivate others facing similar situations.
Use Student Testimonials
Student testimonials act as powerful endorsements of your institution, providing social proof and enhancing credibility.
Tailor Stories to Your Audience
Customize student stories to fit the interests and needs of your target audience, ensuring they are impactful and relevant.
For more about Megan's strategies and success stories, connect with her on LinkedIn or listen to the full episode of the Education Marketing Leader podcast.
For more insights, tune into the full episode and follow Megan on LinkedIn.
๐ If you enjoyed the episode, please hit like, subscribe, and leave a review. ๐
Until next time. โ๏ธ
-
My latest guest on the Education Marketing Leader podcast was Jordan Burleson, VP of Digital Advertising at Beacon Technologies.
Jordan shared some critical insights on digital advertising tailored for higher education institutions.
Here are the key takeaways:
๐๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐ข๐ฌ ๐๐๐ฒ
Jordan emphasized that many higher ed institutions struggle with delivering personalized experiences.
๐ธ Meet students where they are.
๐ธ Cater to different stages (undergrad, graduate programs).
๐ธ Avoid one-size-fits-all messaging.
๐๐ฎ๐๐ ๐๐ญ๐ข๐ง๐ ๐๐จ๐ซ ๐๐ฆ๐ฉ๐๐๐ญ
Jordan provided realistic budget suggestions:
๐ฐ Comprehensive university advertising: $15,000/month.
๐ฐ Individual programs: Minimum $2,500/month.
๐๐๐๐๐๐ญ๐ข๐ฏ๐ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ ๐๐ข๐ฑ
Jordan highlighted the most effective channels:
๐น Google Ads: Paid search and remarketing are essential.
๐น Social Media: Platforms like Meta and TikTok can complement but shouldn't be the sole focus.
๐๐๐ง๐๐ข๐ง๐ ๐๐๐ ๐๐ฌ ๐๐๐ญ๐ญ๐๐ซ
A common pitfall is landing pages lacking clear CTAs:
โ Add options like "Request Information" alongside "Apply Now."
โ Cater to different stages of the student journey.
๐๐๐๐ฌ๐ฎ๐ซ๐ข๐ง๐ ๐๐ฎ๐๐๐๐ฌ๐ฌ
Focus on tracking the right conversions:
๐ Key Metrics: Conversion rates, cost per conversion, click-through rates.
๐ Beware of Misleading Metrics: High session durations without conversions can be deceptive.
๐.๐. ๐ข๐ง ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐
Jordan's take on A.I.:
๐ค Use A.I. for generating ideas and optimizing ad copy.
๐จโ๐ง ๐ฉโ๐ง Keep the human touch for final decision-making and strategy implementation.
๐๐ซ๐๐ง๐๐ฌ ๐ญ๐จ ๐๐๐ญ๐๐ก
โ User-Generated Content: Engage students to create authentic content.
๐น Short-Form Videos: Leverage platforms like TikTok and YouTube Shorts.
If you're in higher-ed marketing, these insights from Jordan are gold. ๐ฅ
For a deeper dive, listen to the full episode and connect with Jordan on LinkedIn for more expert advice on digital advertising in higher ed.
Want more episodes like this?
Follow the Education Marketing Leader podcast for the latest tips and strategies in higher-ed marketing.
Until next time. โ
P.S. Have you implemented any of these strategies in your digital advertising? Share your experiences in the comments!
#Marketing #Highereducation #HigherEdMarketing #DigitalAdvertising #EducationMarketingLeader
-
"You need people who want to be on your campus, who want to work in higher education, and who will help your culture grow."
In the latest episode of the Education Marketing Leader podcast, I had a powerful conversation with Eddie Francis, Principal of Edify Ventures, LLC, and host of "I Wanna Work There."
We dove deep into employer branding, a crucial element for attracting and retaining top talent in higher education.
Here are the highlights:
๐ฏ Importance of Purpose: Eddie emphasized the value of purpose-driven work environments where employees feel their contributions matter.
"Great employees do attract great students," says Eddie.
๐ผ Development Programs: Effective mentorship and talent development programs are crucial. Conferences and micro-credentials can boost staff motivation and growth.
๐ Internal Alignment: Aligning HR, marketing, and institutional effectiveness is the first step toward creating a cohesive employer brand. This alignment ensures a unified talent attraction, experience, and retention approach.
๐ฌ Storytelling: Highlighting faculty and staff stories can significantly enhance your institution's appeal. Authentic narratives resonate and build a positive campus culture.
๐ก Psychological Safety: Addressing and ensuring psychological safety is vital, especially with the emerging Gen Z workforce. A toxic environment can severely damage your employer's brand.
For more insights, tune into the full episode and follow Eddie on LinkedIn.
๐ If you enjoyed the episode, please hit like, subscribe, and leave a review. ๐
Until next time. โ
#HigherEducation #Marketing #HigherEdMarketing #EmployerBranding #EducationMarketingLeader #Podcasting #TalentManagement #CampusCulture
-
In the latest episode of the Education Marketing Leader podcast, I spoke with Cheryl Temple, Director of Communications & Financial Aid at Stark College & Seminary.
Cheryl shared her strategies for reaching non-traditional students and managing marketing on a tight budget.
Here's what you'll learn from the episode:
Serving Non-Traditional Students
Discover how Stark attracts and supports a diverse age range of students, with an average age of 40.
Learn about the unique challenges and solutions in serving an underserved educational area in South Texas.
Effective Marketing Strategies
Making Students the Hero: Understand how highlighting student success stories can inspire prospective students and build trust.
Local Partnerships: Learn how partnering with local organizations helps Stark effectively reach its target demographic and build genuine community relationships.
Flexible and Affordable Education
Find out how Stark offers high-flex courses that allow students to choose between in-person, online, or video classes on a weekly basis.
Leveraging Technology and Trends
See how Stark uses AI to automate communication and streamline processes, benefiting both staff and students.
Get insights into the importance of flexible programming in meeting the needs of busy adult learners.
Overcoming Marketing Challenges
Gain tips on maximizing resources with cost-effective tools like Canva and CapCut for content creation.
Hear Cheryl's advice on making the best use of available technology, even if it's just a smartphone camera.
Tune in to this episode for a deep dive into how Stark College & Seminary effectively markets to non-traditional students and manages to make a significant impact with limited resources.
Connect with Cheryl Temple on LinkedIn for more insights into her work.
Listen now and enhance your higher-ed marketing strategies!
Until next time! โ๏ธ
-
It's podcast Thursday, and I'm excited to share highlights from my recent interview with Raffi DerSimonian, VP & Chief Strategy Officer at ERI and Principal at DerSimonian LLC. ๐๏ธ
Raffi's journey into higher education marketing is nothing short of inspiring.
Starting with a passion for music, ๐ธ he transitioned into marketing and found his niche in higher-ed. ๐
This episode dives into how AI revolutionizes website redesigns in higher education marketing.
Here are the key takeaways from our conversation:
๐๐๐ฎ ๐๐ฉ๐ง๐๐ฉ๐๐๐๐๐จ ๐๐ค๐ง ๐๐จ๐๐ฃ๐ ๐ผ๐ ๐๐ฃ ๐๐๐๐จ๐๐ฉ๐ ๐๐๐๐๐จ๐๐๐ฃ:
๐ AI tools can analyze user behavior to provide insights into what works and what doesn't, ensuring a more intuitive and engaging website.
๐ค AI allows for highly personalized content. By analyzing visitor data, AI can tailor content to meet the specific needs and interests of different user segments, making your website more relevant and engaging.
๐ AI can optimize your website's SEO by analyzing trends and keywords, ensuring that your content is always optimized for search engines.
๐ฎ AI can predict future trends and behaviors based on historical data, helping you stay ahead of the curve.
๐พ๐ค๐ข๐ข๐ค๐ฃ ๐๐๐ฉ๐๐๐ก๐ก๐จ ๐๐ฃ๐ ๐๐ค๐ฌ ๐ฉ๐ค ๐ผ๐ซ๐ค๐๐ ๐๐๐๐ข ๐ฌ๐๐ฉ๐ ๐ผ๐:
๐ฅ AI provides valuable insights into user behavior. Use AI to continuously monitor and adjust based on user interactions.
๐ค AI can help simplify user journeys by highlighting the most important features and content for your audience.
๐ผ๐ ๐๐ค๐ค๐ก๐จ ๐๐ฃ๐ ๐๐๐๐๐ฃ๐๐ฆ๐ช๐๐จ ๐๐ค๐ง ๐๐๐๐จ๐๐ฉ๐ ๐๐๐๐๐จ๐๐๐ฃ:
๐ผ Use AI tools to analyze the visual appeal and performance of your site.
๐ค ๐ค Implement AI personalization engines to deliver customized experiences to each visitor. This increases engagement and retention.
Raffi's insights underscore the transformative power of AI in website redesigns for higher education marketing. ๐
For those looking to dive deeper into these topics, connect with Raffi on LinkedIn and listen to the full episode of the Education Marketing Leader podcast. ๐
Don't miss this episode if you're ready to leverage AI to enhance your website redesign.
Until next time! โ๏ธ
#HigherEdMarketing #HigherEducation #Podcasting #WebsiteRedesign #DataDriven #UserExperience #Personalization
-
๐ Tune into the latest Education Marketing Leader podcast episode as Dr. Carrie Phillips, Chief Marketing Officer at the University of Arkansas at Little Rock, joins me to delve into effective strategies for managing the impending demographic Enrollment Cliff.
Episode Highlights:
๐น Confronting the Enrollment Cliff
Dr. Phillips discusses proactive measures for addressing the anticipated decline in traditional-aged college students due to demographic shifts.
This is critical for higher-ed marketers looking to stay ahead in student recruitment and engagement.
๐น Mastering Personalized Marketing
Personalization is vital from the first student interaction, whether it's through digital platforms or during a campus tour.
Dr. Phillips emphasizes creating content that resonates personally to boost student engagement and retention.
๐น Cultural Sensitivity in Marketing
With changing demographics, it's essential to tailor marketing efforts to meet the diverse needs of prospective students effectively.
๐น Strategic Resource Allocation
Understand where to direct your marketing resources to make the most impact.
According to Dr. Phillips, supporting students through personalized communication plays a crucial role in their educational journey.
๐น The Power of Print
Contrary to popular belief, print isn't dead.
Dr. Phillips shares how targeted print materials can significantly influence prospective students by providing a tangible connection to the institution.
๐น Analytics and Feedback
Learn how to leverage data and student feedback to refine your marketing strategies, ensuring your efforts resonate with your target demographic.
This episode is packed with insights for higher-ed marketing professionals who want to navigate demographic changes with innovative and effective strategies.
Connect with Dr. Phillips on LinkedIn for more insights and check out her insightful blog andcarrieon for all things higher education marketing.
๐ง For a deep dive into adapting and thriving in the face of demographic shifts, make sure to listen to this episode!
๐ If you enjoyed the episode, please hit like, subscribe, and leave a review. ๐
Until next time. โ
#HigherEducation #Marketing #DemographicEnrollmentCliff #EnrollmentCliff #Podcasting
-
In the latest episode of the Education Marketing Leader podcast, I sat down with RJ Thompson, a seasoned digital strategist and educator from the University of Pittsburgh.
RJ shared some incredible insights on transforming community engagement and educational marketing through innovative strategies.
๐ก Key Takeaways:
Marketing Education Over Institutions
RJ emphasizes the importance of marketing the value of education itself, rather than just the institutions offering it. This approach not only attracts more genuine interest but also fosters a culture of lifelong learning.
Community Impact through Design
With extensive experience in revitalizing post-industrial towns, RJ discusses using design and marketing to stimulate economic development and community engagement, proving that creative strategies can lead to substantial local change.
Empathy in Education
He highlights the critical role of empathy in education, advocating for a focus on student experiences and needs, rather than traditional marketing metrics.
๐ Actionable Strategy:
RJ suggests that educators and marketers in higher education should engage more deeply with the communities they serve.
This means not just teaching or marketing to them but listening and responding to their needs to facilitate real growth and opportunity.
๐ For those looking to dive deeper into innovative educational strategies and community engagement, this episode is a must-listen!
Connect with RJ on LinkedIn to continue the conversation and explore more about his transformative approaches to education and marketing.
๐ Listen to the full episode by following the link in the comments below.
๐ If you enjoyed the episode, please hit like, subscribe, and leave a review. ๐
Until next time. โ
#Highereducation #HigherEdMarketing #EducationMarketing #Marketing
#MarketingLeadership
- Visa fler
