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In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert.
As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey’s Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog. Currently, David advises top executives on AI and personalization.
In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has.
Edelman explores the advantages of personalization, while highlighting the ongoing challenges of overstepping boundaries—a pitfall many of us have encountered firsthand. He shares practical examples of how AI enhances customer interactions and tackles concerns about data privacy and the potential discomfort of overly personalized marketing. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies.
Key Takeaways:
Personalization is about creating customer experiences at scale.
AI enhances personalization by analyzing customer data.
The privacy factor in personalization must be managed carefully.
70% of consumers are comfortable with data use for value.
Speed of learning is crucial for competitive advantage.
Companies often have more data than they realize, but it's fragmented.
AI can help integrate data from various sources effectively.
Successful personalization can lead to increased customer satisfaction.
Content should be bite-sized and easily digestible for consumers.
Empowering customers with their data can enhance their experience.
More About David Edelman:
Check out David Eldelmen's Website
Connect with David Edelman on LinkedIn
Grab a copy of Personalized: Customer Strategy in the Age of AI
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn!
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.
This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle. -
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Kory Kogon, Vice President of Content Development at FranklinCovey. With over 25 years of business expertise spanning frontline roles to executive leadership, she brings a deep understanding of how to apply FranklinCovey’s world-renowned content to drive success within organizations. Her insights into the strategies and principles for building exceptional leaders, robust systems, and winning cultures demonstrate how FranklinCovey’s blended learning solutions create real, practical impact—enabling the critical behavior changes needed for transformational results.
She is a co-author of the #4 Wall Street Journal bestseller The 5 Choices: The Path to Extraordinary Productivity, and Project Management Essentials for the Unofficial Project Manager.
More About Kory Kogon:
Check out Kory Kogon's Website
Connect with Kory Kogon on LinkedIn
Grab a copy of The 7 Habits of Highly Effective People
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn!
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.
This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle. -
Saknas det avsnitt?
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In this episode of the Duct Tape Marketing Podcast, I interview Itai Sadan, founder of Duda, a website builder designed for marketing agencies and small businesses. As a digital marketer since the birth of the internet, I remember Duda's early days. In this episode, we discuss the evolution of this website builder from a mobile-first solution to a comprehensive platform for responsive web design.
Given how competitive the market is, Itai Sadan shares insights on the strategic shift to focus on web professionals and agencies. We also talk about the role of AI in enhancing agency efficiency and the unique value Duda offers compared to competitors like WordPress. Also, being one of this episode’s sponsors, Itai Sadan gives a Cohen Brothers explanation of the origin of the brand’s unique name.
Key Takeaways:
Duda started as a mobile-first solution for small businesses.
The platform evolved to support responsive web design.
Focusing on web professionals helped Duda clarify its mission.
AI is transforming how agencies operate and deliver services.
Duda provides tools to enhance agency productivity and efficiency.
The company emphasizes the importance of websites in marketing.
Duda's support team offers 24/7 assistance to users.
The platform integrates various tools to streamline website creation.
Duda is committed to improving Core Web Vitals for better performance.
The name 'Duda' is inspired by the film The Big Lebowski.
More About Itai Sadan
Check out Itai Sadan's Website: https://www.duda.co/
Connect with Itai Sadan on LinkedIn: www.linkedin.com/in/itaisadan
Follow Duda on LinkedIn: www.linkedin.com/company/duda
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
This episode of The Duct Tape Marketing Podcast is brought to you by:
Duda - Today's episode is sponsored by Duda—the web design platform trusted by agencies to create beautiful, high-performing sites fast. Ready to impress your clients? Visit duda.co and start building something amazing!
ActiveCampaign - Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! https://www.activecampaign.com/free -
In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman. A writing mentor with two decades of experience under her belt.
She founded The Inspired Writer Community, an online mentoring community for writers at any stage in their writing lives. Her bestselling book The Writer’s Roadmap: Paving the Way To Your Ideal Writing Life helps thousands find their way in the writing world. Her international writing retreat and website are listed as The Write Life’s top resources for writers, and her words have appeared in The New York Times, Washington Post, Longreads, and Guernica, among others.
Leigh lives with her family, where she writes and contemplates (like most writers do) about whether she’s the only person who doesn’t like Dulce de Leche. We discuss the profound impact of writing a book on business success, the importance of storytelling in both fiction and nonfiction and the role of coaching in the writing process. We also explore how books can serve as trust builders, the influence of AI on writing, and strategies for finding time to write amidst busy schedules.
Key Takeaways:
Writing a book acts as a calling card for businesses.
A book can directly lead to client engagement and revenue generation.
Books can amplify credibility and visibility in the market.
Every business can benefit from telling their story through a book.
Books are part of a continuous learning process.
Setting clear goals for your book is essential for success.
Writing solidifies your process and helps define your next steps.
Feedback from readers and peers can guide future writing projects.
Both fiction and nonfiction writing share common storytelling elements.
Coaching can alleviate the challenges and self-doubt in writing.
More About Leigh Shulman:
Connect with Leigh Shulman on LinkedIn: https://www.linkedin.com/in/leighshulman/
Grab a copy of The Writer's Roadmap: Paving the Way to Your Ideal Writing Life: https://amzn.to/4f8zluO
Sign up for the Inspired Writer's Community: https://leighshulman.com/
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
This episode of the Duct Tape Marketing Podcast is brought to you by Oracle: http://oracle.com/ducttape
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle. -
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show. With over 30 years of experience and multiple bestselling books to his name, Seth and I dive into my favorite topic—STRATEGY. In this episode, we explore how both businesses and individuals can transform their strategic approach for greater success.
In his latest book, This is Strategy: Make Better Plans, and a little anecdote about a chef, an electric car, and 30 years of veganism, he defines strategy as a philosophy of becoming and explains how understanding systems, the art of choosing customers, and competition can lead to long-term success.
Seth Godin challenges conventional strategy ideas, emphasizing empathy and awareness of the systems influencing customers and competitors. His thoughts on building sustainable, intentional strategies are a must-have for agencies, entrepreneurs and business leaders looking to stop running around in circles and make a meaningful impact.
More about Seth Godin:
Seth Godin's Blog: https://seths.blog/
Add Seth on LinkedIn: https://www.linkedin.com/in/sethgodin/
Grab a copy of This Is Strategy: Make Better Plans: https://amzn.to/3Bwv31Z
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!, Constant Contact, Pipedrive, and Julius. He recently led Unbounce through the acquisition of Insightly CRM, in which the two companies effectively merged.
We discuss the findings of a recent benchmark report on CONVERSION RATES. That’s right—we tried to get rid of email, but it looks like it has entered the chat again.
Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. We also cover the significance of writing at (if you can believe it) a lower grade level for better engagement, the nuances of industry-specific language, and the role of conversion-rate optimization in marketing strategies. -
In this Duct Tape Marketing Podcast episode, I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth. He’s a bestselling author with a fresh perspective on how businesses can transform their customer service strategies to foster enduring loyalty.
In his latest book, "Can Your Customer Service Do This?: Create an Anticipatory Customer Experience that Builds Loyalty Forever," Micah delves deep into the intricacies of customer service, making it an indispensable read for entrepreneurs eager to elevate their customer relations and propel business success.
Key Takeaway:
Anticipatory customer service is not just about reacting to a customer's needs but predicting them. By serving even the unexpressed wishes of customers, businesses can create an unparalleled customer experience that fosters brand loyalty and catalyzes growth. In an era where customers crave personalization and a touch of anticipation, this approach is a game-changer in the marketing and customer service sectors.
More About Micah Solomon:
Discover the insights and strategies in Micah’s book, "Can Your Customer Service Do This, create an Anticipatory Customer Experience that builds Loyalty Forever" - https://amzn.to/46JtnfE
Micah's website - https://micahsolomon.com/
Connect with Micah on LinkedIn - https://www.linkedin.com/in/customerguru/
This episode of the Duct Tape Marketing Podcast is brought to you by Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.
http://oracle.com/ducttape -
In this episode of the Duct Tape Marketing Podcast, I interview Tiffany Slowinski, an entrepreneur and co-owner of three successful franchises. Tiffany shares her journey in the franchise industry, insights on using the Culture Index to improve team dynamics, and the importance of self-awareness in leadership. She discusses how data-driven information can transform business communication and productivity while addressing common misconceptions about leadership tools. Tiffany Slowinski emphasizes the need for buy-in from leadership and the role of self-awareness in effective team management.
More About Tiffany Slowinski
Check out Tiffany Slowinski's Website - https://www.teamsparkadvisors.com/
Follow Tiffany Slowinski on LinkedIn - https://www.linkedin.com/in/tiffanyslowinski/
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaignTry ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! -
Coming in at number four of your favorite episodes lately: In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining the backend operations for digital and creative agencies. She also authorizes The Sabbatical Method: How to Leverage Rest and Grow Your Business. With a wealth of experience in helping agency owners find a balance between their work and rest, Alyson sheds light on how the Sabbatical Method can revolutionize how marketing systems are handled.
Key Takeaway:
Working less to achieve more is a paradigm shift in the traditional hustle culture, especially among agency owners in the marketing realm. Alyson Caffrey joins me in elucidating how the Sabbatical Method is transforming the marketing systems landscape. We delve into the concept of "systematic rest," an innovative approach to interspersing work with adequate rest to prevent burnout and enhance productivity and creativity significantly. By embracing the Sabbatical Method, agency owners are discovering a potent strategy to scale their business while reducing the hours they traditionally grind away, making the notion of working less to achieve more a reality.
More About Alyson Caffrey
Get Alyson's book - The Sabbatical Method: How to Leverage Rest and Grow Your Business - https://amzn.to/3Q3inVd
Find out more about the Operations Agency - https://www.operationsagency.com/
Connect with Alyson Caffrey on LinkedIn - https://www.operationsagency.com/
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
Week two of your favorite episodes, this time a solo show (surprising): In this episode of the Duct Tape Marketing Podcast, I talked about a topic on my mind for a while: the evolution of niche marketing. In the dynamic marketing world, strategies are ever-evolving, and staying ahead of the curve is crucial for success. Discover how adapting to the changing tides can lead to more tremendous success for businesses and marketing professionals; however, why might it not be for everyone?Key Takeaway:In marketing, focusing on a niche can be advantageous and limiting. While specialization can bring efficiencies and higher value to clients, it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from tacticians to orchestrators and leverage your strategic skills to serve your niche.Rate, Review, & Follow on Apple PodcastsIf you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freepromptsThis episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo
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In this episode of the Duct Tape Marketing Podcast, I interview(ed) Angelo Ponzi. This week, we´re going to be re-gifting you your favorite episodes! Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insights, Brand, and Plan. These pillars are to develop effective and efficient programs for building enduring brands and sustainable business growth.
Key Takeaway:
Fractional CMOs, besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges. Angelo highlights the importance of balancing new business endeavors with client service when operating one's agency. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities.
More About Angelo Ponzi:
Connect with Angelo on LinkedIn - https://www.linkedin.com/in/angeloponzi/
Angelo's website - https://www.craftmarketingandbranding.com/
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
In this episode of the Duct Tape Marketing Podcast, I interview(ed) Liz Elting. This week, we´re going to be re-gifting you your favorite episodes! Liz is the co-founder and CEO of the award-winning TransPerfect. TransPerfect is the world’s largest provider of language and business solutions, boasting over $1.1 billion in revenue and offices in over 100 cities around the globe. Additionally, she founded the Elizabeth Elting Foundation, a non-profit organization created to break down systemic barriers and foster systemic change for women and other underserved communities.
She has been named one of Forbes’ Richest Self-Made Women every year since the list’s inception. She is the author of the upcoming book DREAM BIG AND WIN: Translating Passion into Purpose and Creating a Billion-Dollar Business and a contributor at Forbes and SWAAY. Relisten and Enjoy!
Key Takeaway:
Almost any dream can become a reality with the right mindset and strategies. Learn how setting goals with deadlines, embracing constant innovation, and empowering women can lead to billion-dollar success. Liz's journey from starting TransPerfect to her philanthropic endeavors is an inspiring roadmap for aspiring entrepreneurs and leaders. Dream big, take action, and win!
More About Liz Elting:
Liz's book: DREAM BIG AND WIN: Translating Passion Into Purpose and Creating a Billion-Dollar Business - https://lizelting.com/book
More about the Elizabeth Elting Foundation - https://www.elizabetheltingfoundation.org/
Liz's website - https://lizelting.com/
Connect with Liz on LinkedIn - https://www.linkedin.com/in/lizelting
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms.
Zach's cybersecurity journey began with a passion for problem-solving and a talent for turning ideas into reality. Blending intelligence, tenacity, and a love for community education, he simplifies cybersecurity through webinars, workshops, and consultations, helping MSPs and enterprises easily enhance their security.
We discuss best practices for system hardening, managing security in a distributed workforce, and the significance of password management and compliance standards. The conversation also touches on the risks AI poses in cybersecurity and the necessity of implementing two-factor authentication and VPNs. Zach also emphasizes that adequate security doesn't require a large budget and offers practical steps businesses can take to enhance their security posture.
Key Takeaways
Cybersecurity is crucial for marketing firms and small businesses.
System hardening can be done without a large budget.
Managing security in a distributed workforce requires clear policies.
Google Workspace users should regularly review linked accounts.
Password managers are essential for secure password storage.
Two-factor authentication (2FA) is a must for all software.
SOC 2 compliance is a common standard for businesses.
AI poses unique risks in cybersecurity that need to be addressed.
Adding layers of security can deter potential attacks.
Educating employees about security risks builds trust.
More About Zach Kromkowski:
Add Zach Kromkowski on LinkedIn - https://www.linkedin.com/in/securityzachkromkowski/
Check out his Website - http://senteon.co/
Subscribe to his YouTube channel - https://www.youtube.com/@senteonCISBenchmarks
This episode of The Duct Tape Marketing Podcast is brought to you by: Active Campaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy. Within each component, I ADRE, such as mission, vision, values, ideal client definition, unique value proposition, marketing channels, lead capture, lead nurture, trust-building, lead conversion, customer onboarding, customer experience, customer retention, customer expansion, customer referrals, and partner referrals.
Key Takeaways
The Duct Tape Marketing Snapshot is a one-page framework for creating a marketing strategy.
The framework is divided into three core elements: brand strategy, growth strategy, and customer strategy.
Each element has several components that must be addressed to create a comprehensive marketing strategy.
The framework helps businesses simplify and organize their marketing strategy.
Chapters
[00:00] Introduction to the Duct Tape Marketing Snapshot
[02:24] The Three Core Elements of a Marketing Strategy
[03:15] Addressing the Key Components of Brand Strategy
[05:36] Building a Growth Strategy: From Awareness to Lead Conversion
[09:48] Mapping the Customer Journey in the Customer Strategy
This episode of The Duct Tape Marketing Podcast is brought to you by the following: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Mirau, a seasoned business coach and consultant specializing in family business coaching and business growth for middle-market companies and nonprofits. Michael Mirau shared insights from his newly released book, The Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business.
During this episode, Mirau dives deep into the critical challenges that family businesses face, such as balancing personal relationships with professional responsibilities. He offers actionable strategies to ensure leadership transitions are smooth and provide a roadmap for long-term business growth.
Key Moments
[00:00] Who is Michael Mirau and what are Family Business Dynamics
[02:59] Challenges Unique to Family Businesses
[05:57] The Importance of Healthy Relationships especially for family business
[09:00] Navigating Leadership Transitions
[ 12:01 ] Example of How to Compete as a Service Business
[14:30] Intentional Succession Planning
[18:50] How to connect with Mirau and resources for family businesses
More about Michael Mirau
GetThe Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business: https://amzn.to/3TPJ2Gz
Check out Mike's website: https://www.resultsimproved.com/michael-mirau
Follow Mike on LinkedIn: https://www.linkedin.com/in/mikemirau/ and X https://x.com/resultsimproved
This episode is sponsored by Active Campaign - https://www.activecampaign.com/ducttape
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show.
Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." -
In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities.
During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion.
Chapters
[00:00] Introduction and the senior living marketing boom
[02:42] Understanding the SMART Marketing Framework
[05:16] The Role of Strategy in Senior Living Marketing
[08:35] Differentiation in a Competitive Market
[12:49] Aligning Marketing and Sales Strategies
[16:59] The Critical Role of Websites in Sales
[19:56] Introducing Smarter Marketing Certification
More About Debbie Howard:
Grab your copy of Smarter(er) Marketing for Senior Living Communities - https://amzn.to/3zryqq2
Check out Debbie’s website - https://seniorlivingsmart.com/
Follow Debbie on Linkedin - https://www.linkedin.com/in/deborah-howard-ab730b43/
This episode is sponsored by Oracle - http://oracle.com/ducttape
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show.
Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Then, let us know what you loved most about the episode. -
In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb, founder of Tundraland Home Improvements and author of 'Beyond the Hammer'.
He transformed a $3,000 investment into a multi-state enterprise with nearly $1 billion in lifetime sales. An inspirational business leader and Harvard Business School executive education alumnus, Gottlieb champions a leadership philosophy centered on strategy, empowerment, and consistent execution while founding charitable initiatives like “Windows for a Cause” and “Baths for the Brave”.
We discuss Brian’s journey in building a successful business from the ground up, emphasizing the importance of belief in leadership, creating a positive company culture, and the impact of community initiatives. Brian shares insights on effective feedback techniques, the significance of employee engagement, and how to align a team around a joint mission. The conversation highlights the role of training and development in fostering a motivated workforce and the importance of understanding employee perspectives through stay interviews.
Key Takeaways
Starting a business with limited resources can lead to innovative solutions.
Belief in people is crucial for leadership and team success.
Aligning a team around a joint mission enhances performance.
Creating a positive employee experience is essential for retention.
Feedback should be constructive and encouraging to foster growth.
Stay interviews provide valuable insights into employee satisfaction.
Company culture is shaped by the behaviors tolerated within the organization.
Community initiatives can enhance employee engagement and brand reputation.
Recruitment should focus on finding individuals who align with the company's mission.
Training and development are crucial to building a skilled workforce.
More About Brian Gottlieb:
Check out Brian’s website - https://calendly.com/url?q=https%3A%2F%2Fbriangottlieb.com%2F
Follow Brian on Linkedin - https://www.linkedin.com/in/brian-gottlieb-bb66094/
Grab a copy of Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams - https://www.amazon.com/Beyond-Hammer-Approach-Leadership-Performance/dp/B0D53GL23L?crid
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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Grahl, CEO and publisher of Story Grid. He discusses the process of writing and publishing books, emphasizing the importance of developing writing skills and receiving expert feedback. He also highlights the power of storytelling and the impact that books can have on readers.
Tim Grahl dedicates himself to helping authors craft better narratives and bring their work to readers. His expertise lies in applying the Story Grid methodology to fiction and nonfiction, guiding writers through creating compelling, well-structured stories. Under Tim’s leadership, Story Grid has become a valuable resource for authors seeking to refine their craft and successfully navigate the publishing landscape. His book, “The Shithead: A Novel in Fifty Songs,” is set to be released on the 19th of September this year.
Key Takeaways
Writing is a skill that requires deliberate practice and expert feedback.
Start by writing short scenes before attempting to write an entire novel.
Books have the power to leave a legacy and impact readers.
Expert feedback is crucial for improving writing skills.
More About Tim Grahl:
Add Tim Grahl on LinkedIn
Check out his Website
Grab a copy of The Shithead: A Novel in Fifty Songs
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
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Connect with John Jantsch on LinkedIn
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In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed approach.
He’s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines.
Jay Schwedelson also founded GURU Media Hub, hosting the GURU conference, the world’s largest email marketing event, attracting over 50,000 attendees annually. His popular podcast, “Do This, Not That!: For Marketers,” is a top-rated marketing podcast in the U.S. Through Outcome Media, Jay’s team runs over 40,000 campaigns annually for top global brands. He’s been recognized as a top industry leader and inducted into the Hall of Fame at the University of Florida College of Journalism and Communications.
We discuss the importance of subject lines in email marketing and share tips for improving open rates. We also cover
The significance of call-to-action buttons
The timing of email sends
ESPs' (Email Sending Providers) role
The relationship between email and landing pages
List hygiene and the impact of AI and privacy on email marketing
Key Takeaways:
Subject Lines: Your subject lines are crucial for getting emails opened. Starting the subject line with a number or fully capitalizing the FIRST WORD can increase open rates, and using an ellipsis or a question mark at the end of the subject line can also pique curiosity.
Call-to-action buttons: CTAs should be written in the first person to increase click-through rates. The language should focus on what’s in it for your recipient rather than what you want.
Timing: We all know the timing of your email depends on the type and target audience. Newsletters do well at the start of the week, while offer-based emails may perform better on weekdays or weekends. Or do they?
ESPs: The selection of an ESP should be based on your business’s specific needs. Different ESPs specialize in various types of email marketing, such as B2C or B2B. When you’re tempted to blame your ESP, ask if you chose wisely.
Landing Pages: Email and landing pages should be closely connected. Emails should direct recipients to specific landing pages that are optimized for conversion. Social proof, such as testimonials, can make your landing pages more compelling.
List Hygiene: List hygiene is essential for maintaining email deliverability. Hard bounces should be immediately removed from the list, and soft bounces should be monitored and removed after multiple occurrences.
AI: AI is expected to significantly impact email marketing in the future. Apple’s iOS 18 will introduce AI-driven email bucketing, which will affect how emails are categorized and displayed on mobile devices.
More About Jay Schwedelson:
Check Out his Website - https://jayschwedelson.com/
Visit Guru Conference - http://www.guruconference.com/
Add him on LinkedIn - https://www.linkedin.com/in/schwedelson/
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts -
In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.
The thoughtful and wholesome "don't worry about it" mentality almost bankrupted him once.
In this episode, he shares how the key to profit isn’t cutting costs by cutting corners but by providing high-quality service and offering multiple options to customers.
Joe Crisera introduces the concept of 'Pure Motive Service,' which involves providing solutions prioritizing:
Quality
Reliability
Safety, and
Health.
He also discusses the significance of managing opportunities and anticipating future needs, offering practical advice for service professionals, and highlighting the role of marketing in delivering exceptional service.
Key Takeaways
Providing high-quality service and multiple options can significantly increase revenue for home service contractors.
The concept of 'pure motive service' involves providing solutions prioritizing quality, reliability, safety, and health.
Managing opportunities and anticipating future needs are crucial for delivering exceptional service.
Marketing plays a vital role in communicating the value of a service and building trust with customers.
More About Joe Crisara:
Add Service MVP on LinkedIn - https://www.linkedin.com/company/servicemvp/
Check out his Website - http://servicemvp.com/
Grab a copy of What Should We Do?: How to Win Clients, Double Profit & Grow Your Home Service Sales - https://amzn.to/3LwhNfD
Rate, Review, & Follow on Apple Podcasts
If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts - Visa fler
