Avsnitt
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In this podcast, the hosts Tinashe and Tonje interview Anna Pickard, a marketer with nine years of experience in social media. Anna discusses her background working in startups and corporate settings, including her time at Dell Technologies where she focused on social media strategy. She also talks about her transition to product marketing and her current role as the lead social media manager for her company. Additionally, Anna shares her experience as a TikTok creator, growing her following to almost 200,000 followers and securing numerous brand deals. She attributes her success on TikTok to the organic growth of her account and the unique content she provides for moms.
This podcast is proudly supported by:
OnScale, the CRM for talent managers, amps up your sales and speeds up growth. It hands you online media kits, creator analytics, and smooth project management tools. OnScale makes talent management a walk in the park.
Sosani Studios empowers talent managers and creators by securing brand funding for videos. Their unique PIIC strategy (Passion-Integrated Influencer Campaigns) marries creators' passion with brand goals for impactful content. With Sosani, finding the right funding becomes a creative, rewarding experience.
TIMESTAMPS
[01:46] Moving into product marketing.
[04:31] Organic growth on TikTok.
[07:25] Defending creators and their contracts.
[11:14] Influencer community management.
[13:31] Characteristics of a good talent manager.
[17:21] Converting better without competitors.
[21:42] Lack of influencers in tech.
[23:30] Influencers in the tech space.
[26:14] Aligning talent with company values.
[30:49] Not looping in your social team.
[34:34] Social media account management.
[38:11] The future of influencer marketing.
[39:27] Influencer marketing and devaluing.
[43:39] Dabbling in different spaces.
[46:08] A controversial mom space.
[49:07] Social media backlash and crisis.
[52:10] Influencer manipulation and threats.
[55:31] Influencer management challenges.
[58:22] Influencer relationships and contracts. -
Katie Stoller joins the Done Deal Show with Tinashe and Tonje as she shares her journey in the creator economy starting in 2009, working in PR, finding influential people to promote brands, and her experience at various PR agencies and a growth marketing agency. Katie discusses the challenges and differences in perspective between brand representatives and talent managers, emphasizing the need for open communication and understanding between both sides.
This podcast is proudly supported by:
OnScale, the CRM for talent managers, amps up your sales and speeds up growth. It hands you online media kits, creator analytics, and smooth project management tools. OnScale makes talent management a walk in the park.
Sosani Studios empowers talent managers and creators by securing brand funding for videos. Their unique PIIC strategy (Passion-Integrated Influencer Campaigns) marries creators' passion with brand goals for impactful content. With Sosani, finding the right funding becomes a creative, rewarding experience.
TIMESTAMPS
[04:45] Open communication is key.
[07:11] Importance of middlemen in influencer marketing.
[10:38] Importance of influencer representation.
[19:06] Respect and collaboration are essential.
[21:14] Improving the reputation of talent managers.
[26:09] Long-term deals aren't always necessary.
[29:52] Build genuine connections through networking.
[34:12] Long-term relationships are crucial.
[41:16] Negotiate and know your value.
[43:07] Negotiate with clarity and fairness.
[47:52] Standardization doesn't work in influencer marketing.
[53:01] Build fandom for influencers.
[58:22] Closing the gap between influencers and brands. -
Saknas det avsnitt?
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Tinashe Chaponda and Tonje Bakang interview Travis Montaque, the co-founder and CEO of Group Black and Crater, on The Done Deal Show podcast. Travis explains the reasons behind starting Group Black, which stemmed from the insight that only 0.5% of advertising dollars were going to black-owned media companies. He wanted to change this by building a vehicle for investment in black-owned media, resulting in closing half a billion dollars in deals with agencies and brands. Travis then discusses Crater, which aims to address the exploitation of creators by right-sizing the value exchange for their work. He emphasizes the importance of creating businesses with a specific purpose and seeing progress in their impact.
This podcast is proudly supported by:
OnScale, the CRM for talent managers, amps up your sales and speeds up growth. It hands you online media kits, creator analytics, and smooth project management tools. OnScale makes talent management a walk in the park.
Sosani Studios empowers talent managers and creators by securing brand funding for videos. Their unique PIIC strategy (Passion-Integrated Influencer Campaigns) marries creators' passion with brand goals for impactful content. With Sosani, finding the right funding becomes a creative, rewarding experience.
TIMESTAMPS
[00:02:23] Changing investment in media.
[00:05:02] Black creators are being underpaid.
[00:08:07] Transparency in talent management.
[00:13:08] Lack of confidence in saying no.
[00:18:11] Components of successful creators.
[00:22:01] Education for creators.
[00:25:38] The Lonely Journey of Creators.
[00:27:32] Education and diversity in pitching.
[00:30:56] Diverse creators and brand growth.
[00:35:42] Talent managers and creators recommendation. -
In this episode of the Done Deal Show, hosts Tinashe Chaponda and Tonje Bakang discuss the current state of the agency and tech worlds, including the impact of TikTok and AI. They also dive into the topic of taking the lead in talent management, offering advice for entry-level talent managers and those looking to transition from the brand side to influencer marketing. The hosts encourage listeners to step up their game and take advantage of opportunities during times of crisis.
This podcast is proudly supported by:
OnScale, the CRM for talent managers, amps up your sales and speeds up growth. It hands you online media kits, creator analytics, and smooth project management tools. OnScale makes talent management a walk in the park.
Sosani Studios empowers talent managers and creators by securing brand funding for videos. Their unique PIIC strategy (Passion-Integrated Influencer Campaigns) marries creators' passion with brand goals for impactful content. With Sosani, finding the right funding becomes a creative, rewarding experience.
TIMESTAMPS
[00:01:28] Starting a career in talent management.
[00:05:40] Exclusive dinners for talent managers.
[00:07:31] Model of talent management.
[00:10:50] Business of reputation vs relationships.
[00:14:20] Creator-Manager Relationship.
[00:18:13] Attention to Professionalism.
[00:22:49] Entry-level talent management.
[00:25:03] Working with young creators.
[00:28:16] Talent management and income.
[00:34:24] Creating valuable TikTok content.
[00:35:28] Finding niche-focused content creators.
[00:40:27] Starting a business.
[00:42:09] Legal structure for creators.
[00:45:20] Starting in tech with nothing.
[00:49:31] Creator talent roster platforms.
[00:53:07] Talent management costs and investment.
[00:56:32] Growing your roster quickly.
[01:00:08] Understanding software expectations.
[01:02:02] Networking and Event Announcement. -
In this episode of the Done Deal Show, co-hosts Tinashe and Tonje discuss how talent managers can increase their roster's revenue through strategic networking. They begin by acknowledging the challenges faced by emerging talent managers who don't have an extensive network. The hosts explore how talent managers can leverage strategic networking to get in touch with brands and increase their revenue. They also discuss the importance of diversifying your client portfolio and building relationships with other industry professionals. Overall, the episode provides valuable insights for talent managers looking to grow their business.
This podcast is proudly supported by:
OnScale, the CRM for talent managers, amps up your sales and speeds up growth. It hands you online media kits, creator analytics, and smooth project management tools. OnScale makes talent management a walk in the park.
Sosani Studios empowers talent managers and creators by securing brand funding for videos. Their unique PIIC strategy (Passion-Integrated Influencer Campaigns) marries creators' passion with brand goals for impactful content. With Sosani, finding the right funding becomes a creative, rewarding experience.
[00:01:07] Strategic networking for talent managers.
[00:03:42] Influencer marketing strategies.
[00:07:05] Influencer marketing partnerships.
[00:11:12] Pitching yourself to creators.
[00:14:03] Influencer Validation Strategies.
[00:18:04] Maximizing your talent management.
[00:23:05] Campaign survey for growth.
[00:24:45] Virtual networking and relationships.
[00:28:34] Networking at industry events. -
Join us on The Done Deal Show as hosts Tonje Bakang and Tinashe Chaponda chat with Snap's head of talent development, Brooke Berry. Brooke spills the tea on her rise from film student to talent management at CAA and now Snap. She dishes out savvy tips on boosting audiences and building a business on Snap, along with the inside scoop on top-tier creative strategies. Tune in for a lively, informative chat on content, creators and talent management.
This podcast is proudly supported by:
OnScale, the CRM for talent managers, amps up your sales and speeds up growth. It hands you online media kits, creator analytics, and smooth project management tools. OnScale makes talent management a walk in the park.
Sosani Studios empowers talent managers and creators by securing brand funding for videos. Their unique PIIC strategy (Passion-Integrated Influencer Campaigns) marries creators' passion with brand goals for impactful content. With Sosani, finding the right funding becomes a creative, rewarding experience.
TIMESTAMPS
[00:02:41] Snap's offers for creators.
[00:05:27] Insight into talent management.
[00:06:31] Monetizing content on Snap.
[00:10:57] Promoting diversity in content
[00:12:17] Being yourself in the workplace.
[00:16:43] Creators as entrepreneurs.
[00:19:14] Getting into the industry.
[00:22:20] Syndicated shows on Snap.
[00:24:54] Verified on Snap for creators.
[00:28:03] Mental health of creators.
[00:32:00] Snap's high conversion rates.
[00:34:41] Submitting talent to Snap. -
Tinashe Chaponda and Tonje Bakang welcome Mary Grace Scully, Director of Growth Marketing at the online shopping startup Locker onto the show to discuss UGC marketing. Mary Grace covers the past and present state of UGC, as well as how it can be leveraged by talent managers for partnerships with brands. They also explore its effect on creative technology.
Done Deal Podcast Show is supported by our founding sponsors:
OnScale is a dedicated CRM platform designed for talent managers, aimed at amplifying your sales and accelerating your business growth. It equips you with shareable online media kits, in-depth creator analytics, and intuitive project management tools, making campaign execution and talent management a breeze. With OnScale, managing your agency becomes more efficient and effective than ever.
Sosani Studios is committed to empowering talent managers and creators by securing brand funding for their video projects. We leverage our unique PIIC strategy – Passion-Integrated Influencer Campaigns, which synergistically combines creators' passion with brand objectives, to deliver impactful and engaging content. With Sosani Studios, securing the right funding becomes a creative and rewarding journey.
TIMESTAMPS
[00:01:11] UGC marketing impact on technology.
[00:03:11] User Generated Content.
[00:08:55] Leaving proof of brand advocacy.
[00:10:27] Influencer marketing insights.
[00:13:27] Measuring creator performance.
[00:17:45] Female micro-creator challenges.
[00:20:19] Creative technology impact on UGC.
[00:23:38] Monetizing free creative technology tools.
[00:29:11] AI-generated content and transparency.
[00:31:07] Authenticity in content creation.
[00:33:55] Influencer marketing strategy. -
Looking to boost your talent management business? Tune in to Tonjé BAKANG TONJE and Tinashe Chaponda's latest episode where they chat with Avi Gandhi, a seasoned writer, advisor, and entrepreneur in the creator economy. With over 14 years of experience in agent management, production, marketing, and executive roles at WME, Wheelhouse, and Patreon, Avi is well-equipped to share his expertise on growing talent management businesses.
In this episode, Avi shares valuable insights on tracking KPIs, leveraging technology, influencer marketing, and delivering against brand goals. He also touches on the importance of transparency and knowledge-sharing between talent managers and clients/creators, and how talent managers can hold their value in the creator economy.
Whether you're a seasoned talent manager or just starting out, this episode offers a wealth of knowledge on growing your business. Don't miss it! The episode is available everywhere and via the link in the comments.
EPISODE HIGHLIGHTS
[0:20] Avi Gandhi's Bio
[2:00] Tracking KPIs to grow talent management business
[6:29] Technology recommendations around talent management
[8:13] Influencer marketing and time delivery
[9:33] Best way for new talent managers to engage with a brand
[13:52] Talent managers assisting creators in production
[15:38] Knowledge required by talent managers
[19:45] Transparency for talent managers with clients/creators relative to commission/rates
[21:49] How talent managers can hold their value
[22:50] Delivering against the brand's goals
[24:19] Reinventing the wheel in the creator economy
[28:49] How talent managers can grow their monetization models
[31:12] Explaining to clients
[33:21] Avi's consulting business
