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How can behavioural science and psychology be leveraged to drive meaningful change around climate action? What unintended consequences might arise from heavy-handed government mandates versus more subtle interventions? And in the face of the climate crisis, is it ethical to actively promote the use of fossil fuels?
This week on Cleaning Up, Michael welcomes Ogilvy UK Vice-chair Rory Sutherland to explore the role of psychology and behavioural science in tackling the climate challenge. Rather than relying solely on policy, regulations, and technological solutions, Sutherland argues that understanding human decision-making and tapping into our innate psychological drivers could be key to catalyzing widespread behaviour change.
From the power of "satisficing" and "psycho-physics" to the importance of signaling and subconscious hacking, Sutherland delves into the hidden forces that shape our environmental choices - both for better and for worse. The conversation also grapples with the ethical quandary of whether actively promoting fossil fuels is justifiable, even as a "messy intermediate phase" in the transition to clean energy. This episode challenges viewers to think beyond the conventional approaches to climate action and consider how a deeper understanding of human psychology could unlock more effective, and even counterintuitive, solutions.
For those interested in data on which advertising groups continue to work with fossil fuel companies, please see: https://cleancreatives.org/f-list. Asked about WPP (Ogilvy’s Parent Company) and Ogilvy’s inclusion on the F-list, WPP commented: "WPP and Ogilvy have not commented publicly on the accuracy or validity of the F-List’s research. However, several of the contracts named on the F-List are wrongly attributed to Ogilvy. They are in fact relationships with an entirely different agency, OGR, formerly known as Ogilvy Government Relations. Other than ownership by WPP, OGR has had no connection to Ogilvy since 2011 and they rebranded last year to avoid historical confusion."
Leadership Circle:
Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation, SDCL and Wärtsilä. For more information on the Leadership Circle, please visit https://www.cleaningup.live.
Links:
Rory’s book, AlchemyOgilvy UK: https://www.ogilvy.com/ukHow Lily Cole Models Climate Solutions | Ep161 How To Win The Climate Argument | Ep172: John Marshall -
Is China's lead in clean technologies insurmountable? How will the Trump presidency shape relations with China? And when will China's emissions peak?
Fatih Birol, head of the International Energy Agency, has said that 'almost every energy story is essentially a China story. But it's a complicated story that has been powered by vast supplies of coal. China's economy has grown rapidly, with per capita levels of energy consumption now matching Europe's, making it the world's largest emitter of greenhouse gasses.
At the same time, China has increased the share of electricity and total energy to around 28% thanks to a rapid uptake of electric vehicles and increasing use of electricity for heating domestically. If it continues on its current trajectory, it is likely to peak its greenhouse gas emissions from energy in the next few years, if it hasn't done so already. China is also playing an increasing role beyond its borders: In 2023, 20% of the global EV export market belong to China, and it dominates the battery, solar and wind industries.
This week on Cleaning Up, Bryony Worthington sits down with Professor Qi Ye, Director of Public Policy at Hong Kong University of Science and Technology, who's had a ringside seat during China's rapid shift towards a clean energy economy. Together they unpack the complex dynamics shaping the global energy transition in China. Discover the remarkable scale and pace of China's clean energy transformation, the challenges of international collaboration, and Professor Qi's vision for a new era of climate leadership.
Leadership Circle:
Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation and Wärtsilä. For more information on the Leadership Circle, please visit cleaningup.live.
Links:
How China Became a Green Finance Superpower - Ep160: Dr. Ma JunThe World's Preeminent Energy Economist - Ep133: Fatih BirolHow Trump & Musk Will Reshape US Climate Action — Election Special -
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How will the Trump administration's policies impact the clean energy transition in the United States? What will be Elon Musk's role in shaping climate policy? And what are the geopolitical implications of the US withdrawing from the Paris Agreement?
In this special episode of Cleaning Up, hosts Michael Liebreich and Bryony Worthington reflect on the implications of the recent US election results and the potential impact on energy and climate policy. They explore the likely policy changes under a Trump administration, including potential cuts to clean technologies like offshore wind and electric vehicles, as well as the potential for increased fossil fuel production and the relaxation of environmental regulations.
Bryony shares her insights from her recent trip to China, where the expectation was that Trump would win and the general sentiment was that China could do business with him. Michael examines the perceived lack of a coherent strategy in Europe to compete with the US and China in the clean energy and technology sectors.
Leadership Circle
Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation, SDCL and Wärtsilä. For more information on the Leadership Circle, please visit https://www.cleaningup.live.
Links and more
How To Win The Climate Argument | Ep172: John Marshall Could Trump 2.0 Roll Back The IRA? Ep181: Ethan Zindler -
Could we save billions by simply reducing energy waste? How can we power the vast, energy-hungry growth of AI without sacrificing climate goals? And is Europe doomed to high energy costs and deindustrialisation?
This week on Cleaning Up, Michael Liebreich sits down with Jonathan Maxwell, CEO and founder of Sustainable Development Capital LLP (SDCL), for the third time on Cleaning Up. Jonathan shares his perspective on the urgent need to address energy efficiency and waste, drawing from the themes explored in his book "The Edge." Jonathan and Michael delve into SDCL's innovative approach to providing on-site energy solutions that deliver cheaper, cleaner, and more reliable power to businesses, industries, and public institutions.
Jonathan explains how their focus on distributed generation and decentralised energy systems is transforming the way organisations think about and manage their energy needs. Finally, policy. Jonathan and Michael discuss the impact of the Inflation Reduction Act in the US (and the potential turmoil from recent election results), the European Union's Green Deal, how these initiatives can be further strengthened by a greater emphasis on energy efficiency and productivity, and what the West needs to catch China.
Leadership Circle
Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation, SDCL and Wärtsilä. For more information on the Leadership Circle, please visit cleaningup.live
Links
Cheaper, Cleaner, More Reliable - Ep14: Jonathan Maxwell Checkpoint 2023: Energy Efficiency Investment - Ep113 Jonathan Maxwell How China Became a Green Finance Superpower - Ep160: Dr. Ma JunMetals Refining - From Mining to Brining: Ep 142 - Alex Grant
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How difficult is it to power a boat just with electricity? Is an electric outboard as reliable as a fossil-fuel one when taken out to sea? And just how much better is an electric engine for reducing pollution and noise?
Around the world there are tens of millions of small boats, from high-performance luxury craft to workhorse fishing vessels, nearly all of which run on fossil-fuel powered engines. But with the rapid advancements in electric vehicles, a small group of companies are now turning their minds to cracking the boating problem, inventing electric engines that are quieter, less polluting, and can deliver just the same performance.
In Europe, perhaps the best known is the German company Torqeedo. Founded in 2004, they've sold a quarter of a million electric motors to date, and this year, were acquired by Yamaha Motors. Norwegian company Evoy have recently joined forces with Vita, a UK-Monaco based company, and Candela, another Scandinavian boat builder, are revolutionising engines and boats with their hydrofoiling concept.
This week on Cleaning Up, Baroness Bryony Worthington speaks with Ben Sorkin, CEO and co-founder of Flux Marine, headquartered in Newport, Rhode Island. Flux Marine are hoping to take on the US market with their customizable electric propulsion systems and have a 40,000 square foot factory in Rhode Island. Bryony asks Ben how his electric engines compete on cost and performance, what Flux Marine’s scale-up plans are, and why it’s so much harder to electrify a boat than a car.
Leadership Circle
Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation and Wärtsilä. For more information on the Leadership Circle, please visit https://www.cleaningup.live
Links
Flux Marine: https://www.fluxmarine.com Is Shipping the Easiest "Hard-to-Abate" Sector? — https://www.youtube.com/watch?v=umPAonV20cM Arc Boats: https://arcboats.com Candela Hydrofoiling Boats: https://candela.com -
Is the shift to electric vehicles really slowing down? Are people losing interest in EVs, or is there more to the story? How will changes in the global automotive industry impact the net-zero transition? And If no one wants EVs, why do we need tariffs?
This week on Cleaning Up, host Michael Liebreich sits down with Colin McKerracher, Head of Clean Transport at BloombergNEF, to unpack the latest trends and dynamics in the electric vehicle market from cars to trucks to two wheelers. They dive deep into the regional differences, the strategies of European automakers, the impact of tariffs, as well as the latest forecasts and predictions in BloombergNEF's Electric Vehicle Outlook.
Leadership Circle:
Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation and Wärtsilä. For more information on the Leadership Circle, please visit cleaningup.live
Links:
BloombergNEF's Electric Vehicle Outlook: https://about.bnef.com/electric-vehicle-outlook/The Debunker-in-Chief - Ep15: Auke HoekstraThe Solar Revolution - Past, Present and Future - Ep 173: Jenny ChaseSlowdown, what Slowdown? The EV Revolution is Just Getting Started - Ep178: Dr Andy PalmerCould Trump 2.0 Roll Back The IRA? Ep181: Ethan Zindler -
China has taken a commanding lead in manufacturing solar panels, wind turbines, electric vehicles and batteries, and is central to the green energy transition. Now, the US is hoping to catch up, and has spent almost $500 billion from the Inflation Reduction Act to bolster the energy transition and domestic manufacturing. Is it enough to create-long lasting change?
This week on Cleaning Up, host Bryony Worthington sits down with Ethan Zindler, the Climate Counselor to US Treasury Secretary Janet Yellen. Zindler provides a rare insider's perspective on the implementation of the Inflation Reduction Act, the Treasury's new Climate Hub, and the department's evolving role in tackling the economic and financial implications of the climate crisis. The discussion covers the IRA's potential impact, the challenges of communicating its complex tax incentives, and concerns around the legislation's political durability.Zindler also addresses the tensions between fossil fuel interests and clean energy priorities, as well as the Treasury's efforts to engage with international partners and ensure an equitable clean energy transition. As the US grapples with the growing costs of climate-fueled disasters, this episode offers insights into how a key economic policymaking body is adapting to the climate emergency and the new geopolitics of the green energy transition.
Leadership Circle
Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation and Wärtsilä. For more information on the Leadership Circle, please visit https://www.cleaningup.live
Links
Overview of the Treasury's climate activities: https://home.treasury.gov/policy-issues/climate-changeCleaning Up with Dr Ma Jun: https://www.youtube.com/watch?v=Fu6giWzTxAYCleaning Up with Dipender Saluja & Ion Yadigaroglu: https://www.youtube.com/watch?v=tUTPkszXs\_Y -
Ocean's absorb one third of the CO2 we are recklessly pumping into the atmosphere, as well as 90% of the heat. What would happen if that were to stop?
The oceans define every aspect of our planet's physical systems, its ecosystems, human history and human culture. They also define the planet's future. Oceans represent an almost unexplored frontier in the fight against climate change, whether as a host for offshore wind farms, an enhanced carbon sink, a source for critical minerals or a route for high-voltage DC cables. But could there be unintended consequences?
This week on Cleaning Up, Michael Liebreich welcomes Dr Helen Czerski, whose expertise is 25,000 miles wide and seven miles deep, to discuss the crucial role the oceans play in regulating our climate and keeping the planet habitable. Helen is a physicist and oceanographer, and associate professor in the Department of Mechanical Engineering at University College London. She is the author of two books: 'A Storm in a Teacup' and 'The Blue Machine', about the physics of the oceans.
Leadership Circle: Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation and Wärtsilä. For more information on the Leadership Circle and how to become a member, please visit https://www.cleaningup.live
Links and more:
Helen's website: https://www.helenczerski.netHelen's book, Blue Machine: https://www.penguin.co.uk/books/441190/blue-machine-by-czerski-helen/9781804991961Episode 107 of Cleaning Up with David Cebon: https://www.youtube.com/watch?v=K61ZXd_F6Qo -
Is the key to clean energy the heat beneath our feet? Could advances in the fossil-fuel extraction industry hold the key to providing 24/7 clean power? And can a Texan CEO and former oil exec bring geothermal to the masses?
This week on Cleaning Up, Bryony Worthington sits down with Cindy Taff, a 35-year veteran of Shell, where she was Vice President of Unconventional Drilling, leading a team of 350 people with a budget of over $1 billion. Since leaving Shell, Cindy has made a bold pivot to the world of geothermal energy, and is now CEO of Sage Geosystems, where she is using her expertise in drilling, project management, and subsurface engineering to try to crack next generation geothermal energy.
Cindy shares her journey, from rising through the ranks at Shell to leading a startup on the cutting edge of the energy transition. She delves into the technical challenges of tapping into "hot, dry rock" geothermal resources, drilling at 20,000 feet below the Earth's surface, the regulatory hurdles of using techniques like fracking or 'stim drilling', and the potential to to use geothermal wells as an energy storage solution.
Cindy has a unique perspective on how the oil and gas industry's toolbox can be repurposed to drive the clean energy transition, and believes geothermal is poised to play a crucial role in powering a sustainable future. Will she be proved right?
Leadership Circle
Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, EcoPragma Capital, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation and Wärtsilä. For more information on the Leadership Circle and how to become a member, please visit https://www.cleaningup.live
Links and more
Sage Geosystems - https://www.sagegeosystems.comSage Geosystems and Meta sign 150MW geothermal power agreement - https://www.canarymedia.com/articles/geothermal/sage-geosystems-and-meta-sign-150mw-geothermal-power-agreementSage Geosystems raises $17M to build first-of-its-kind geothermal energy storage system in Texas: https://www.utilitydive.com/news/sage-geosystems-geothermal-storage-fervo-princeton/707879/Ep 168 Hot Rocks in a Box: The Rise of Thermal Batteries - https://www.youtube.com/watch?v=33QiMC4nG1k -
What will it take for electric vehicles to truly dominate the transportation landscape? Can traditional automakers adapt quickly enough to the EV revolution, or will new players seize the opportunity? And how close are we to the holy grail of fully autonomous driving?
This week on Cleaning Up, Michael Liebreich sits down with Dr. Andy Palmer, a pioneer in the electric vehicle industry. With over 45 years of experience in the automotive sector, Andy has witnessed the industry's transformation firsthand - from his early days as an apprentice to senior leadership roles at companies like Nissan and Aston Martin.
Andy shares the fascinating story behind the development of the Nissan Leaf, the world's first mass-market EV. He delves into the challenges of bringing this groundbreaking vehicle to market and how it kickstarted his journey from "piston head" to "battery head." We also explore Andy's time at Aston Martin, where he tried to steer the iconic British brand towards an electric future. Andy provides keen insights into the rapid evolution of battery technology, the role of government policy, and the future of autonomous driving.
Leadership Circle:
We are delighted to announce the Cleaning Up Leadership Circle, and our founding members: Actis, EcoPragma Capital, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation and Wärtsilä. For more information on the Leadership Circle and how to become a member, please visit https://www.cleaningup.live
Links and more:
Andy's website: https://www.drandypalmer.comMichael's writeup on AstonGate - https://www.linkedin.com/pulse/astongate-fake-emission-figures-embattled-carmaker-sock-liebreich/The need for plurality - Andy Palmer's response to Rowan Atkinson: https://www.drandypalmer.com/post/the-need-for-plurality-in-response-to-rowan-atkinsonEpisode 175 with Greg Jackson of Octopus Energy: https://www.youtube.com/watch?v=Gl-cRh35Hm4 -
As climate impacts mount, pressure is building on policymakers to find ways to alleviate the crisis. One controversial option being explored is geoengineering - direct human interventions to cool the planet. But can we safely and effectively implement these large-scale climate remedies?
Bryony Worthington sits down with Kelly Wanser, Executive Director of the nonprofit SilverLining, which conducted early-stage experiments to improve the reflectivity of clouds in an experiment earlier this year. They discuss the different climate interventions being researched, the scientific and political challenges, and the critical need for robust evidence and governance to navigate these uncharted waters. From cloud brightening experiments to stratospheric aerosol injection, this conversation explores the potential upsides and major risks involved in intervening in the Earth's climate system.
Leadership Circle:
We are delighted to announce the Cleaning Up Leadership Circle, and our founding members: Actis, EcoPragma Capital, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation and Wärtsilä. For more information on the Leadership Circle and how to become a member, please visit https://www.cleaningup.live
SilverLining Website: https://www.silverlining.ngoNYTimes article on SilverLining's experiment: https://www.nytimes.com/2024/04/02/climate/global-warming-clouds-solar-geoengineering.htmlEpisode 168 with Anand Gopal: https://www.youtube.com/watch?v=33QiMC4nG1k&source_ve_path=MjM4NTE
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Germany is one of the most bullish countries in the world on clean/green hydrogen. The home of the Energiewende is not just one of the most committed countries in the world to reaching net zero, it is of course a highly industrialised nation with a very energy-intensive economy. As if that were not enough, it had one third of its energy supply yanked out from under it as a result of Russia’s illegal invasion of Ukraine.
Green hydrogen has become one of the mainstays of efforts to keep the lights on as the country replaces nuclear and coal power with wind and solar, and also of efforts to replace cheap Russian gas in power generation and industry. But can green hydrogen possibly live up to expectations?
This week on Cleaning Up, Michael Liebreich is joined by someone who works at the heart of Germany’s hydrogen policy-making machine: Eva Schmid is Director of Hydrogen and Synthetic Energy Carriers at DENA, the German Energy Agency, a think tank that works with the German government to deliver its energy strategy. As you’ll see she has a clear-eyed sense of what hydrogen can and can’t be expected to do, and a focus on using it to protect the resilience of the German economy.
Leadership Circle
We are delighted to announce the Cleaning Up Leadership Circle, and our founding members: Actis, EcoPragma Capital, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation and Wärtsilä. For more information on the Leadership Circle and how to become a member, please visit https://www.cleaningup.live
Links & more:
DENA, The German Energy Agency: https://www.dena.de/en/home/Germany's National Hydrogen Strategy, 2023: https://www.bmwk.de/Redaktion/EN/Publikationen/Energie/national-hydrogen-strategy-update.pdf?__blob=publicationFile&v=2Hydrogen Import Strategy: https://www.bmwk.de/Redaktion/EN/Hydrogen/Downloads/importstrategy-hydrogen.pdf?__blob=publicationFile&v=1The EU Hydrogen Strategy: https://energy.ec.europa.eu/topics/energy-systems-integration/hydrogen/key-actions-eu-hydrogen-strategy_enEuropean Court of Auditors hydrogen report: https://www.eca.europa.eu/ECAPublications/SR-2024-11/SR-2024-11_EN.pdfEU Commissions response to Auditors report: https://www.eca.europa.eu/Lists/ECAReplies/COM-Replies-SR-2024-11/COM-Replies-SR-2024-11_EN.pdf -
How does a startup become the largest provider of electricity in the UK in less than a decade? What is locational pricing and how could it encourage more renewables? And is it possible to achieve a zero-carbon electricity system by 2030?
Welcome to the first episode of Season 13 of Cleaning Up, in which Michael Liebreich sits down with Greg Jackson, the founder and CEO of Octopus Energy, to uncover the incredible story behind the company's rapid growth and its transformation into a global energy powerhouse.
Greg and Michael explore how Octopus Energy has gone from a small startup to the largest energy supplier in the UK, directly serving over 7 million households, and with a presence in 8 of the top 10 competitive energy markets worldwide. Greg reveals the key drivers behind Octopus Energy's success, including the innovative Kraken platform that powers their operations, the strategic acquisitions that fuelled their expansion, and the company's unwavering focus on customer-centric solutions during the recent energy crisis.
The story doesn't end there. Greg shares his ambitious vision for the future, whether or not its possible to reach 1 billion Kraken licenses by 2030 and the company's groundbreaking work in areas like locational pricing, electric vehicle integration, and the electrification of home heating.
Leadership Circle
We are delighted to announce the Cleaning Up Leadership Circle, and our founding members: Actis, EcoPragma Capital, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation and Wärtsilä. For more information on the Leadership Circle and how to become a member, please visit https://www.cleaningup.live
Links & More
Episode 32: Building the Billion-Customer Energy Company — https://www.youtube.com/watch?v=x9kHNMyH7bwEpisode 154: Green Heat (and Cooling) Under our Feet — https://www.youtube.com/watch?v=-TpHa-uU6lcMichael at the Imperial College Energy Futures Lab, and the subsequent panel discussion with Greg Jackson — https://www.youtube.com/watch?v=w0Q9cuF8zKgOctopus Energy customers provide 108MW of grid flexibility in first ‘Saving Session’ — https://octopus.energy/press/believe-it-or-watt-octopus-energy-customers-provide-108mw-of-grid-flexibility-in-first-saving-session-equivalent-of-a-gas-power-station/ -
In the final episode of Season 12, hosts Michael Liebreich and Bryony Worthington reflect on the key conversations and developments in the net-zero transition over the past three months, including:
China's leadership in green finance and the role of air quality issues in driving climate actionThe rapid growth of the solar industry and its potential to meet global electricity demandThe progress and challenges around electric vehicles, battery recycling, and the need for a holistic approach to energy storageThe potential of thermal batteries for storing excess renewable energyThe debates around engineering solutions like direct air capture and synthetic proteinsThe politics of climate change, the UK election results, the EU's hydrogen plans, and what might happen in the USThe intersection of fashion, sustainability, and climate changeWe'll be back for Season 13 of Cleaning Up at the beginning of September. Thanks so much for listening, and see you then! In the meantime, please share this podcast with a friend, colleague, family, or whoever you think might enjoy it.
Links and more:
Listen to and watch every episode of season 12: https://www.youtube.com/playlist?list=PLe8ZTD7dMaaAHKRt7GpWNkrhhrXv2-KoR Jim Mellon of Agronomics: https://www.youtube.com/watch?v=jqFPic5iqds Jonathan Maxwell of Sustainable Development Capital: https://www.youtube.com/watch?v=1OTbyOxYUpgLauri Myllyvirta, co-founder and lead analyst at CREA: https://www.youtube.com/watch?v=FqjvCeR9VLg -
The solar industry has experienced a meteoric rise over the past two decades, growing from a small cottage industry to one of the leading technologies in the energy transition. It’s not been a smooth ride, and there’ve been plenty of bankruptcies on the way, from Solyndra to Suntech, but more than half a terawatt of new solar is now being built each year and the industry is still growing rapidly. So how did we get here, and how far do we have to go?
Michael Liebreich is joined by BloombergNEF lead solar analyst Jenny Chase to chart the course of the solar industry, do a little mythbusting, and ask what next for this multibillion dollar industry. Is China’s dominance of solar a problem? Is solar still too expensive for developing countries? And when will we get free electricity?
Links:
Jenny’s Book - Solar Power Finance Without the JargonThe Usain Bolt of Solar Power - Ep130: Paddy Padmanathan650 Leagues of HVDC Under the Sea - Ep92: Simon MorrishAuke Hoekstra’s IEA underestimates chart -
Who are the merchants of doubt and how can their narrative be countered? How much money does it cost to get someone to take action on climate change?
This week on Cleaning Up, Bryony Worthington is joined by John Marshall, the founder of the Potential Energy Coalition, a marketing firm that uses data-driven marketing techniques to accelerate the energy transition and climate action. They discuss:
How John transitioned from a career in Madison Avenue marketing to founding a non-profit focused on climate change, inspired by his son.Potential Energy Coalition's use of data-driven marketing strategies to identify the most effective messaging and framing to motivate climate action, including leveraging loss aversion and emphasising what people love and fear losing.The importance of using marketing to shape the climate narrative, counter disinformation, and create political space for climate policies.How marketing can be used to promote clean energy solutions like electric vehicles and heat pumps, and the role of the nonprofit sector in supporting pro-climate policies and infrastructure.Insights on global marketing strategies for climate action, highlighting the need to tailor messages to local markets while maintaining a unifying narrative.Links & More:
Potential Energy Coalition websiteJohn's TED talkThe Schoolbus AdCleaning Up Episode 141 with Naomi Oreskes -
This week on Cleaning Up, Michael Liebreich sits down with mechanical engineer and YouTube creator Dr Rosemary "Rosie" Barnes to discuss the critical role of engineering in addressing climate change. Rosie shares insights from her work developing clean energy technologies and her popular channel "Engineering with Rosie," where she tackles topics like wind turbine design, the hydrogen debate, and the nuclear power discussion in Australia through the lens of engineering. Rosie and Michael dive into the engineering challenges and solutions driving the energy transition, from optimising wind turbine size to navigating the politics around nuclear power. They also explore why engineers' voices are often overlooked in the climate conversation, and Rosie offers practical advice for the next generation of women in STEM fields.
Read/watch more:
Rosie's YouTube Channel Michael on Engineering with RosieAre Vertical Axis Wind Turbines Better?How Big Things (Should) Get Done - Ep128: Prof. Bent Flyvbjerg GenCost by CSIROAustralia's Nuclear Future - Centre for Independent Studies -
Electric vehicles are finally becoming more mainstream, but this hasn’t stopped a flood of negative stories and political attempts to scare people away from making the switch to better, more cost efficient vehicles. So is the EV revolution now inevitable? Bryony Worthington sits down with Ben Nelmes, the Chief Executive of New Automotive, a UK-based not for profit focused on the clean energy transition in road transport. Ben shares his insights on the UK and European electric vehicle (EV) markets, including:
How data and evidence can shape policy debates around EVs and other clean technologiesThe latest trends in EV costs, range, and charging infrastructureThe politics of EVs in the UK and Europe, including differences between political partiesThe impact of EVs on government revenues and potential reforms to vehicle taxationThe role of EVs in integrating renewable energy onto the gridRead more/links:
New AutoMotiveEV Cost Saving CalculatorGlobal EV Tracker -
With the UK general election tomorrow, the Cleaning Up team sits down with Dr Simon Evans of Carbon Brief to run through each party's manifesto, and what they say about UK climate and energy policy. With Labour widely predicted to win, will the UK's become an international leader on climate once more? How will GB Energy work? And where will all the money come from to fund the investments needed to turn the UK into a clean energy power house.
Dr Simon Evans is the deputy editor and senior policy editor at Carbon Brief, a UK-based website covering the latest developments in climate science, climate policy and energy policy.
Read more:
Carbon BriefCleaning Up Episode 131 with Tzeporah BermanCleaning Up Episode 25 with Bryony WorthingtonCleaning Up Episode 30 with Claire Perry O'NeillThe Fossil Fuel Non-Proliferation InitiativeThe Beyond Oil & Gas Alliance -
As the world transitions away from fossil fuels, one of the biggest challenges is decarbonizing industrial processes that require consistent, reliable sources of energy to produce high-temperatures. Typically these processes run on fossil gas, but now thermal batteries offer a solution by using electricity to store renewable energy in the form of heat.
Anand Gopal, Executive Director of Policy Research at Californian think tank Energy Innovation, joins Baroness Bryony Worthington to discuss his team's research on using thermal batteries to provide heat for manufacturing. Or as he calls them, hot rocks in a box. By storing intermittent solar or wind energy as the heat of molten salts or crushed rocks, thermal batteries can deliver reliable heat on-demand.
While the tech is almost at commercial availability, there's still one big obstacle: cost. In many countries it is still much cheaper to use gas over electricity, and that makes powering up thermal batteries uneconomical. So what needs to be done to employ them at scale? And will they take the wind out of hydrogen's sails? Find out on this week's episode of Cleaning Up.
Read more:
Energy InnovationIndustrial Thermal Batteries: Decarbonizing U.S. Industry While Supporting a High-Renewables GridEnergy Innovation's report on electric vehicle leasingEnergy Innovation's report on electric vs gas carsEnergy Innovation's report on industrial heat in ChinaEnergy Innovation's report on electrification of industrial heat - Visa fler
