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Marketing games is tough. The world is twisting under our feet right now, as big and small studios struggle to reach players. The world is changing, but there are things you can do. We’ve got Chris and Joe here to help you better market your game. Enjoy!
Key Takeaways:
Navigating Niche Marketing: How targeting specific communities can yield better results than broad-based marketing strategies. The Power (and Risks) of Early Access: Testing games early can provide critical feedback and build a player base before launch, but perception has been tarnished in recent years. Engaging with Influencers: Why building genuine relationships with content creators can lead to better game visibility. Community Building as Core Strategy: Ignition Facility’s approach to embedding within game communities to foster authentic engagement. Avoiding Costly Missteps: Tips on testing marketing strategies before fully investing in campaigns.👉 Connect with Chris Heintz & Joe Blancato
• Chris Heintz LinkedIn: https://www.linkedin.com/in/heintzer/
• Joe Blancato LinkedIn: https://www.linkedin.com/in/jblancato/Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ
If you’re interested in an online course on becoming a better game producer, head here: https://www.buildingbettergames.gg/succeeding-in-game-production
Subscribe to our newsletter for more game development tips and resources: https://www.buildingbettergames.gg/newsletter
Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
YouTube Channel: https://www.youtube.com/@buildingbettergames
Spotify Podcast: https://open.spotify.com/show/6QD5yIbFdJXvccO8Z5aXpm
Subscribe to our newsletter for more game development tips and resources: https://www.buildingbettergames.gg/newsletter
Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
YouTube Channel: https://www.youtube.com/@buildingbettergames
Spotify Podcast: https://open.spotify.com/show/6QD5yIbFdJXvccO8Z5aXpm
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In this episode, Ben sits down with Chris Heintz and Joe Blancato, co-founders of Ignition Facility, to discuss the challenges and strategies in game marketing today. As game industry veterans with deep experience in marketing for top studios like Riot Games, Chris and Joe share insights on why traditional marketing models often fall short in a crowded gaming landscape. They explore how studios can reach players more effectively by building meaningful communities, testing their games early, and engaging influencers long before release. If you're curious about how to adapt to today's fast-changing market, this episode has the answers.
Key Takeaways:
Navigating Niche Marketing: How targeting specific communities can yield better results than broad-based marketing strategies. The Power (and Risks) of Early Access: Testing games early can provide critical feedback and build a player base before launch, but perception has been tarnished in recent years. Engaging with Influencers: Why building genuine relationships with content creators can lead to better game visibility. Community Building as Core Strategy: Ignition Facility’s approach to embedding within game communities to foster authentic engagement. Avoiding Costly Missteps: Tips on testing marketing strategies before fully investing in campaigns.👉 Connect with Chris Heintz & Joe Blancato:
• Chris Heintz LinkedIn: https://www.linkedin.com/in/heintzer/
• Joe Blancato LinkedIn: https://www.linkedin.com/in/jblancato/
Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ
If you’re interested in an online course on becoming a better game producer, head here: https://www.buildingbettergames.gg/succeeding-in-game-production
Subscribe to our newsletter for more game development tips and resources: https://www.buildingbettergames.gg/newsletter
Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
YouTube Channel: https://www.youtube.com/@buildingbettergames
Spotify Podcast: https://open.spotify.com/show/6QD5yIbFdJXvccO8Z5aXpm
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Saknas det avsnitt?
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Narrative is often overlooked in game dev. We want to explore what you might be missing if you skip writers, storytellers, and worldbuilders, and what to look for when working with them.
We are joined by Matthew Garcia-Dunn, who most recently wrote for Space Marine 2. Enjoy!
Key Discussion Points:
The role of narrative in game development and why it’s essential How to effectively build worlds that engage players The balance between creativity and production constraints The state of the gaming industry in 2024 The art of writing for well-known IPs like Space Marine 2 Building effective narrative teams and creative conflict resolutionIf you’re curious about how games like Space Marine 2 or League of Legends come to life from a narrative standpoint, you won’t want to miss this!
👉 Connect with Matthew Garcia-Dunn:
• Matthew Garcia-Dunn's LinkedIn: https://www.linkedin.com/in/matthew-garcia-dunn-39157812/
Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ
If you’re interested in an online course on becoming a better game producer, head here: https://www.buildingbettergames.gg/succeeding-in-game-production
Subscribe to our newsletter for more game development tips and resources: https://www.buildingbettergames.gg/newsletter
Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
YouTube Channel: https://www.youtube.com/@buildingbettergames
Spotify Podcast: https://open.spotify.com/show/6QD5yIbFdJXvccO8Z5aXpm
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Welcome to the BBG podcast! In this special episode of Building Better Games, co-host Aaron Smith returns to share his insights on game development, leadership, and the state of the industry. Aaron opens up about the challenges facing AAA studios today, the impact of the pandemic on his career, and his recent decision to step back from the podcast and industry. He also discusses the importance of staying connected to players and why innovation is critical for the future of game development.
Key Takeaways:
State of the Industry: Major studio layoffs and leadership struggles are threatening the future of AAA game development. Leadership & Innovation: The importance of leaders taking action and creating the right incentives for teams to thrive. Player Connection: Why developers must rebuild a positive relationship with their audience. Exciting Future: Access to game-making tools is growing exponentially, empowering smaller teams to build something amazing.If you’re passionate about game development or leadership, this episode offers valuable insights into the challenges and opportunities shaping the future of the industry.
Don't forget to subscribe and hit the notification bell for more episodes. Your feedback and support are greatly appreciated, and we look forward to bringing you more valuable content. See you next time!
Connect with Aaron:
• Aaron Smith’s LinkedIn: https://www.linkedin.com/in/doublearon00/
Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ
If you’re interested in an online course on becoming a better game producer, head here: https://www.buildingbettergames.gg/succeeding-in-game-production
Subscribe to our newsletter for more game development tips and resources: https://www.buildingbettergames.gg/newsletter
Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
YouTube Channel: https://www.youtube.com/@buildingbettergames
Spotify Podcast: https://open.spotify.com/show/6QD5yIbFdJXvccO8Z5aXpm
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Welcome to Episode 72 of the Building Better Games Podcast! We’re getting back into flow, this time focusing on players and game design. Kevin Scheepers, the founder of FlowMate and GameWell, will be talking about how you can build flow into your games to improve engagement.
Have you ever felt completely immersed in a game, losing track of time and becoming one with the experience? Or wondered how developers can intentionally craft this feeling for players? Knowing how flow works for players will help you create captivating and seamless gaming experiences that keep players hooked.
Key Points:
Understanding Flow:
Flow is the state where players lose themselves in the game, merging action and awareness. It involves a loss of self-consciousness and time distortion, creating a deeply immersive experience.Flow in Game Design:
Developers can foster flow by designing clear goals, balancing challenge and skill, and minimizing distractions. Personalized experiences tailored to individual player profiles keep the flow state active.Triggers and Blockers of Flow:
Flow is triggered by the balance between challenge and skill; too much or too little breaks the state. Distractions or unclear mechanics can block flow, and understanding these factors is key.Designing for Flow Phases:
There are four phases of flow: struggle, release, flow, and recovery. It’s crucial for games to guide players through these phases for optimal engagement. Games that understand and incorporate these phases can keep players coming back for more.Future of Flow in Gaming:
Kevin and I look into the future, discussing adaptive technologies that could personalize flow experiences for each player. Understanding different player types and motivations will be key to designing games that maintain flow over long periods.Mastering the concept of flow will give you a step up in crafting games that are not just enjoyable but profoundly engaging. Whether you’re a game developer aiming to create unforgettable experiences or a gamer curious about what makes some games so compelling, this episode is filled with insights you won’t want to miss.
Don't forget to subscribe and hit the notification bell for more episodes. Your feedback and support mean the world to us, and we’re excited to continue bringing you valuable content. See you next time!
To learn more about Kevin Scheepers:
• LinkedIn: https://www.linkedin.com/in/kevin-scheepers-96229428/
• FlowMade Website: https://flowmade.org
• GameWell Podcast: https://flowmade.org/gamewell
Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ
If you’re interested in an online course on becoming a better game producer, head here: https://www.buildingbettergames.gg/succeeding-in-game-production
Subscribe to our newsletter for more game development tips and resources: https://www.buildingbettergames.gg/newsletter
Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
Youtube Channel : https://www.youtube.com/@buildingbettergames
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Welcome to the BBG podcast! Today, we venture into the heart of Larian Studios, the creative minds behind the critically acclaimed Baldur's Gate 3. John O'Brien and Greg Lidstone unveil the culture and processes behind the game’s cinematic development, offering insights into adapting to an evolving story and nurturing a collaborative environment.
Key Points:
Embracing Fluidity: Baldur's Gate 3's development was a dynamic process, with story elements and cinematic scenes constantly changing. Larian Studios' structure fostered adaptability, allowing teams to react to these changes and seize opportunities.
Collective Decision-Making, Singular Vision: Decision-making at Larian was a collaborative effort involving various team leads and prioritizing player experience above all else, with decisions framed against an aligned vision everyone shared.
Open Communication & Trust: The studio thrives on transparent communication and a deep-seated trust in its team members. This fosters autonomy and allows individuals to take ownership of their creative contributions.
The Human Element: Building a great game isn't just about project management; it's about embracing the human element. Larian encourages its developers to make games they are passionate about, fostering a sense of personal investment and creative fulfillment.
Baldur's Gate 3 stands as a testament to the power of adaptability, trust, and open communication in game development. Larian Studios' approach highlights the importance of embracing change, fostering a culture of collaboration, and empowering individuals to contribute their unique creativity.
Share your thoughts! What are your key takeaways from John and Greg's experiences? How do you navigate the challenges of adaptation and collaboration in your own projects? Let us know in the comments below!
Don't forget to subscribe and hit the notification bell for more episodes. Your feedback and support are greatly appreciated, and we look forward to bringing you more valuable content. See you next time!
To learn more about Larian Studios:
• Larian Studios Website: https://larian.com/
• Larian Studios LinkedIn: https://www.linkedin.com/company/larian-studios/
• Baldur’s Gate 3 Website: https://baldursgate3.game/Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ
If you’re interested in an online course on becoming a better game producer, head here: https://www.buildingbettergames.gg/succeeding-in-game-production
Subscribe to our newsletter for more game development tips and resources: https://www.buildingbettergames.gg/newsletter
Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
YouTube Channel: https://www.youtube.com/@buildingbettergames
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Welcome to the BBG podcast, episode 70! In today’s episode, Ben dives deep into the concept of flow with Kevin Scheepers, founder of FlowMade and GameWell. If you’ve ever wondered how to enhance collaboration in your dev teams or struggled with balancing a chaotic calendar, this episode is for you. Kevin shares his passion for creating high-functioning game studios by focusing on organizational flow.
Key Points:
Understanding Flow:
Flow is an optimal state where individuals perform and feel their best. Kevin highlights that it’s an active state, merging awareness with the activity. You won’t ALWAYS be in flow.
Individual flow requires focus and uninterrupted work. Organizational flow needs team alignment towards a shared goal.
Individual vs. Organizational:Triggers and Blockers:
Flow is triggered by a balance between challenge and skill. Blockers include stress and distractions; “eustress” can enhance performance.
Leaders can foster flow by setting clear goals and reducing distractions. Balancing team and individual needs is crucial for maintaining flow.
Creating an Environment:
Ironically, compliments can disrupt flow by shifting focus to the self. Kevin suggests praising the work rather than the person to sustain flow.
Compliment:Leadership:
Leadership is key to nurturing flow, requiring clear communication. Understanding the organization at both macro and micro levels supports flow.
Kevin Scheepers leaves us with valuable advice on designing game studios that thrive on flow, encouraging leaders to map out their team’s strengths and challenges. By understanding the unique makeup of your team and the processes that drive flow, you can unlock new levels of creativity and productivity in game development.Don't forget to subscribe and hit the notification bell for more episodes. Your feedback and support are greatly appreciated, and we look forward to bringing you more valuable content. See you next time!
To learn more about Kevin Scheepers:
• LinkedIn: https://www.linkedin.com/in/kevin-scheepers-96229428/• FlowMade Website: https://flowmade.org
• GameWell Podcast: https://flowmade.org/gamewell
Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ
If you’re interested in an online course on becoming a better game producer, head here: https://www.buildingbettergames.gg/succeeding-in-game-production
Subscribe to our newsletter for more game development tips and resources: https://www.buildingbettergames.gg/newsletterBen's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
YouTube Channel: https://www.youtube.com/@buildingbettergames
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Welcome to another episode of Building Better Games! Today, we are thrilled to have John Cutler, a capable and experienced product leader with a background in tech (with some game development and music thrown in). John will share his insights on fostering a healthy product culture, maintaining vision, and avoiding common pitfalls in the industry.
Key Points:
John Cutler's Journey:
Started with a video game studio. Transitioned from music to software product management. Writes, consults, and leads product organizations.Product Thinking:
Importance of product managers alongside talented designers and engineers. Focus on product viability and market fit. Balancing craft excellence with overall visionDiminishing Returns:
Maintain momentum while ensuring quality. Internal motivation is key for team success.Role of Product Managers:
Act as partners, not overseers. Importance of involvement in daily standups and retrospectives.Leadership and Culture:
Create environments fostering creativity and coherence. Address issues harming team dynamics and productivity.Feature Factory Approach:
Avoid treating development as a feature factory. Focus on sustainable growth and internal culture.Complex Adaptive Systems:
Balance process-centric and variable approaches. Embrace uncertainty as an opportunity.Ideal Prioritization:
Effective prioritization is crucial. Example of a CTO refocusing by deleting the backlog.Aspiring Product Managers:
Key traits: curiosity, problem-solving, team orientation. Gain hands-on experience before diving into product management.Culture and Leadership:
Leadership behaviors impact performance and creativity. Address performance asymmetries within teams.Thanks for joining us! We explored John's journey, highlighting the importance of a healthy product culture and clear vision. John provided advice on the role of product managers, effective prioritization, and fostering creativity within teams.
Don't forget to subscribe and hit the notification bell for more episodes. Your feedback and support are greatly appreciated, and we look forward to bringing you more valuable content. See you next time!
To learn more about John Cutler:
LinkedIn: https://www.linkedin.com/in/johnpcutler/
Twitter: https://x.com/johncutlefish
Newsletter: cutlefish.substack.com
Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ
If you’re interested in an online course on becoming a better game producer, head here: https://www.buildingbettergames.gg/succeeding-in-game-production
Subscribe to our newsletter for more game development tips and resources: https://www.buildingbettergames.gg/newsletter
Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
YouTube Channel: https://www.youtube.com/@buildingbettergames
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Graham McAllister Returns! We dive deeper into the challenges of vision alignment in game development, helping you improve vision at your studio. Discover practical advice for game dev leaders, the impact of misaligned visions, and strategies to foster better communication and unity within teams. Whether you're a developer or a publisher, this episode offers valuable insights to enhance your game development process.
Key Takeaways:
To Do: Gather team leads and discuss their interpretations of the game vision. Focus on the 'why' behind the game, not just the features.
Advice for Frustrated Game Developers:
Most developers can articulate what they are making but struggle with why they are making it. Misalignment often stems from not having a unified understanding of the game's unique experience.
Understanding the Struggle with Vision:
Game design is about creating experiences, not just features or mechanics. Discussing and aligning on the experience is crucial for successful game development.
Importance of Experience Design:
Teams often default to discussing tangible features rather than the intangible player experience. Misunderstandings and misalignments are common due to varied interpretations of the game vision.
Challenges in Team Alignment:
Trust and clear communication between publishers and developers are vital. Alignment of vision and expectations can prevent project failures and funding issues.
Publisher and Developer Relationships:
Thank you for joining us for Part 2 of our discussion on vision in game development with Graham McAllister. We hope these insights help you and your team achieve better alignment and success. Don't forget to subscribe and hit the notification bell for more episodes. Your feedback and support are greatly appreciated, and we look forward to bringing you more valuable content. See you next time!To learn more about Dr. McAllister:
https://grahammcallister.com/https://www.linkedin.com/company/teamsync-ltd/
Graham’s LinkedIn: https://www.linkedin.com/in/grahammcallister
Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ
If you’re interested in an online course on becoming a better game producer, head here: https://www.buildingbettergames.gg/succeeding-in-game-production
Subscribe to our newsletter for more game development tips and resources: https://www.buildingbettergames.gg/newsletter
Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
YouTube Channel: https://www.youtube.com/@buildingbettergames
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In this episode, Ben Carcich and Dr. Graham McAllister explore the concept of vision in game development, highlighting the common challenges and misalignments that teams face. They discuss the importance of a unified vision, how it impacts the final product, and the friction that arises when vision is unclear or miscommunicated. Join us as we delve into the intricacies of vision alignment and its crucial role in creating successful games.
Key Takeaways:Vision in game development can be ambiguous and multifaceted.
It is often used to refer to various aspects of the development process. This broad usage can lead to confusion and misalignment within teams.Misalignment of vision among team members can lead to significant challenges and failures.
Different interpretations of the vision can cause teams to work towards conflicting goals. Lack of a clear, shared vision can result in wasted effort and resources.Stability in game studios is often undermined by conflicting visions and organizational flux.
Constant changes and shifts in direction can destabilize development efforts. Without a unified vision, projects are at higher risk of being canceled or shuttered.Shared mental models are crucial for aligning team vision and improving the development process.
Teams need a common understanding of what they are creating. A unified vision helps ensure everyone is working towards the same goals.
Practical solutions exist to address vision misalignment and create more cohesive and successful games.
Aligning both the creative and business aspects of the vision is essential. Implementing structured processes can help achieve better alignment and outcomes.Thank you for joining us for Part 1 of our discussion on vision in game development with Dr. Graham McAllister. We hope you found the insights valuable and thought-provoking. Stay tuned for Part 2, where we will continue to explore solutions and strategies for achieving better vision alignment in game studios. Don’t forget to subscribe and hit the notification bell so you don’t miss any updates. Your feedback and support are greatly appreciated, and we look forward to bringing you more content that helps you succeed in your game development journey. See you in the next episode!
To learn more about Dr. McAllister:
https://grahammcallister.com/https://www.linkedin.com/company/teamsync-ltd/
Graham’s LinkedIn: https://www.linkedin.com/in/grahammcallister
Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ
If you’re interested in an online course on becoming a better game producer, head here: https://www.buildingbettergames.gg/succeeding-in-game-production
Subscribe to our newsletter for more game development tips and resources: https://www.buildingbettergames.gg/newsletter
Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
YouTube Channel: https://www.youtube.com/@buildingbettergames
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Welcome to another episode of "Building Better Games." In this episode, Ben sits down with Patric Palm, CEO and founder of Favro, to delve into the intricacies of game development and how modern tools and practices can revolutionize the process. Patric shares his vast experience and provides insights on improving game production, enhancing collaboration, and achieving excellence in live operations.
Key Discussion Points:
Transitioning from Startup to Scaling in Game Development
Avoiding the pitfalls of premature scaling and maintaining innovation. Implementing lightweight processes early to support growth.Effective Live Operations Management
Importance of short feedback loops and cross-functional team collaboration. Utilizing modern tools like Favro for streamlined operations and continuous improvement.Collaborative Estimation Practices
Benefits of involving the entire team in the estimation process. Using throughput metrics to drive accuracy and capacity planning.Empowering Teams with the Right Tools
Ensuring tools support rather than hinder team autonomy and collaboration. Moving away from micromanagement to a more trust-based approach.The Role of Community and Knowledge Sharing
Leveraging community-driven insights to optimize workflows and practices. Favro’s initiatives to build a supportive game development community.
For more info about Favro and the “Learn from Leaders” podcast, including a section showing examples of how to use the tools effectively, check out the Learn from Leaders Podcast: https://www.favro.com/learnfromleadersFor more info about Favro, go to http://www.favro.com
And to learn more about Patric, check out his LinkedIn: https://www.linkedin.com/today/author/patricpalm
Thanks for listening!
Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ
If you’re interested in an online course on becoming a better game producer, head here: https://www.buildingbettergames.gg/succeeding-in-game-production
Subscribe to our newsletter for more game development tips and resources: https://www.buildingbettergames.gg/newsletter
Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
YouTube Channel: https://www.youtube.com/@buildingbettergames
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In this episode of "Building Better Games," Benjamin Carcich and Greg Street, also known as Ghostcrawler, delve into the intricacies of game design during the ideation phase. Greg shares his extensive experience from his time working on League of Legends, World of Warcraft, Age of Empires, and his current venture at Fantastic Pixel Castle.
Key Discussion Points:
Early Stages of Game Development: How to initiate a new game project and the unique challenges that come with it. Differentiating game design during the ideation phase compared to later stages. State of the Gaming Industry: The current landscape of the gaming industry, including the impact of layoffs and economic shifts. Greg's perspective on the future of the industry and the potential for recovery. Innovations in Game Design: The importance of focusing on specific areas for innovation while adhering to established industry standards in others. Examples of innovative design elements planned for Greg's current project, "Ghost." Social Dynamics of MMOs: The unique social fabric of MMOs and the challenges of designing for player interaction and community building. Strategies to enhance social interaction and make it easier for players to play together. Player Feedback and Iteration: The value of incorporating player feedback early in the development process. Balancing the creative vision with player expectations and feedback. Leadership and Team Dynamics: The role of leadership in guiding a team through the early stages of development. Building a collaborative and productive team environment. Estimation and Planning: The importance of estimation in managing early game development tasks. Balancing estimation with the flexibility needed for creative exploration. Defining Vision and Audience: The significance of having a clear vision and understanding the target audience. Strategies for identifying and catering to the intended player base. Challenges and Risks: Identifying and managing risks in the early stages of game development. Strategies for mitigating potential issues and ensuring project stability.Greg also shares personal anecdotes and insights from his career, emphasizing the importance of flexibility, adaptability, and maintaining a clear vision throughout the game development process. This episode provides valuable guidance for aspiring game developers and offers a deep dive into the complexities of game design in the ideation phase.
Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games:
https://discord.gg/ySCPS5aMcQAnd if you're interested in more of our content, links below.
"Succeeding in Game Production: What You Aren't Taught" online course for game producers: https://www.buildingbettergames.gg/succeeding-in-game-production
Newsletter: https://www.buildingbettergames.gg/newsletter
Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
Greg's LinkedIn: https://www.linkedin.com/in/greg-street-b356447/
Greg’s Website: https://fantasticpixelcastle.com/
Greg’s Twitter: https://x.com/Ghostcrawler
YouTube Channel: https://www.youtube.com/@buildingbettergames
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In this episode of "Building Better Games," hosts Benjamin Carcich and Aaron Smith dive into the complex and often frustrating topic of estimation and planning in game development. They address the challenges, misconceptions, and emotional reactions surrounding estimation, drawing on their extensive experience in the industry. The episode also covers current trends in game development, including the ongoing issue of layoffs and economic pressures affecting studios.
Key Points:Challenges of Estimation:
Estimation is a universal pain point in game development, often leading to frustration and cynicism. The misconception that precise estimates can accurately predict future outcomes is widespread and problematic.The Importance of Flexibility:
Effective estimation requires flexibility in scope, time, resources, and priorities. Establishing clear levers that can be pulled to adjust plans as needed is crucial for successful project management.Relative Estimation and Calibration:
Estimations should focus on accuracy rather than precision, using confidence intervals to provide a more realistic view of project timelines. Techniques like throughput and relative estimation help teams make faster and more reliable predictions.Prioritization and Learning:
Estimations are valuable for prioritizing tasks and understanding the relative importance of different features. Tracking past performance and learning from previous estimates can improve future predictions and planning.Balancing Creativity and Control:
Overly rigid plans can stifle creativity and lead to subpar games. Creating systems that allow developers to exercise their judgment and creativity is essential for producing high-quality games.Trust and Communication:
Building trust between managers and teams is vital for effective estimation and planning. Clear communication about the realities of project timelines and the inherent uncertainties in game development is necessary.Tools and Techniques:
Various estimation techniques, including ideal days, story points, and throughput, offer different benefits and can be tailored to specific project needs. The hosts emphasize the importance of choosing the right method for the context and being willing to adapt as new information emerges.By addressing these points, Ben and Aaron provide valuable insights into how to navigate the complexities of estimation and planning in game development, ultimately helping studios ship better games with less stress and frustration.
Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ
And if you're interested in more of our content, links below.
"Succeeding in Game Production: What You Aren't Taught" online course for game producers: https://www.buildingbettergames.gg/succeeding-in-game-production
Newsletter: https://www.buildingbettergames.gg/newsletter
Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
Aaron's LinkedIn: https://www.linkedin.com/in/doublearon00/
YouTube Channel: https://www.youtube.com/@buildingbettergames
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Episode 63: People, Products, Playtests (Republish of E1 of BBG)
Welcome to Building Better Games!
Due to Ben's recent knee surgery, we're revisiting one of our most popular episodes from season two. In this episode, originally titled "People, Products, Playtests," we dive deep into the importance of maintaining a strong relationship with the games we create.
By the way, our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ
Key Topics:
1. Playtesting and Engagement: We discuss how regular playtesting can prevent teams from getting lost in the technical aspects and keep the focus on creating an engaging player experience.
2. Internal Playtests: We explore different company cultures around playtesting and how frequent testing can lead to better team behaviors and more successful products.
3. Gamer First, Developer Second: We talk through the impact to our own careers of being a gamer before a developer and how this perspective can lead to better game design and development.
4. Approach to Playtests: Aaron shares insights on the mindset and cultural aspects of playtesting, emphasizing the importance of playing the game from a player's perspective rather than just a developer's.
Join us for this episode on how to build better games through effective playtesting while maintaining a meaningful connection with both the product and the audience.
Don't forget to check out our new Discord server for game development leaders and producers to continue the conversation and solve the right problems together.
Enjoy the episode!
And if you're interested in more of our content, links below.
"Succeeding in Game Production: What You Aren't Taught" online course for game producers: https://www.buildingbettergames.gg/succeeding-in-game-production
Newsletter: https://www.buildingbettergames.gg/newsletter
Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/Aaron's LinkedIn: https://www.linkedin.com/in/doublearon00/
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Are you leveraging the full potential of your leadership role in game development?
Or are you stuck in the traditional tech-driven mindset?
In this episode of the Building Better Games podcast, hosts Ben and Aaron dissect the common leadership missteps in game development and offer a fresh perspective on what effective leadership really looks like in the game dev industry.
Key Highlights:
Rethinking Technical Expertise: Ben and Aaron challenge the prevailing notion that deep technical skills are essential for leadership, advocating instead for the power of soft skills and systemic thinking.
Overcoming Systemic Barriers: Discover the systemic issues that can cripple even the most talented game development teams, and learn how effective leadership can overcome these challenges.
Enhancing Team Communication: Explore strategies to foster better communication and collaboration within teams, which can lead to increased creativity and efficiency.
Cultural Evolution in Leadership: Learn about the shift from authoritative to facilitative leadership styles in game development, and how this can transform team dynamics and project outcomes.
The Role of Trust and Empowerment: Understand the critical role of trust in empowering team members and fostering an environment where creativity and innovation thrive.
Curious to find out how these insights can transform your leadership approach and help you build better games?
Tune in, engage with us in the comments, hit that like button if you find the discussion valuable, and don't forget to subscribe to Building Better Games for more insightful explorations into the nuances of game development.
Join us as we pave the way to a new era of leadership in gaming!
Courses built by game devs for game devs - check out “Succeeding in Game Production” https://www.buildingbettergames.gg/succeeding-in-game-production
Sign up for the Building Better Games Newsletter for bi-weekly tips to help you lead game teams! https://buildingbettergames.gg/newsletter/
Check out our website: https://buildingbettergames.gg/
If you think we could help your studio or company build better games, email us at [email protected] to set up a free 90-minute call!
Connect with us:
Ben’s LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
Aaron’s LinkedIn: https://www.linkedin.com/in/doublearon00/
BBG LinkedIn:https://www.linkedin.com/company/building-better-games/
BBG Tiktok: https://www.tiktok.com/@building_better_games
BBG Instagram: https://www.instagram.com/building_better_games/
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Titles and seniority impact your ability to drive positive change.
It’s worth knowing what promotion looks like so you can have the maximum impact possible.
In this episode of the Building Better Games podcast, join hosts Ben and Aaron as they delve into strategies for climbing the career ladder in game development.
They explore the often overlooked tactics and mindsets essential for professional growth within the world of gaming.
Ben and Aaron dissect the complexities of career progression, from the unspoken rules of getting promoted to navigating the cultural and structural intricacies of game studios. They address the controversial yet effective strategy of job switching for rapid advancement and the role of relationships in securing promotions.
Key Highlights:
- Insightful strategies for obtaining promotions within the game development industry.
- An exploration of job switching as a double-edged sword for career advancement.
- Practical advice on navigating company dynamics and aligning with organizational culture.
- The importance of building and leveraging relationships to enhance career trajectories.
- Real-world examples of overcoming barriers to promotion and the realpolitik of game studios.
Intrigued by the discussion?
Engage with us in the comments, show your support by hitting that like button, and don't forget to subscribe to Building Better Games for more insightful explorations into the art and science of making games.
Courses built by game devs for game devs - check out “Succeeding in Game Production” https://www.buildingbettergames.gg/succeeding-in-game-production
Sign up for the Building Better Games Newsletter for bi-weekly tips to help you lead game teams! https://buildingbettergames.gg/newsletter/
Check out our website: https://buildingbettergames.gg/
If you think we could help your studio or company build better games, email us at [email protected] to set up a free 90-minute call!
Connect with us:
Ben’s LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
Aaron’s LinkedIn: https://www.linkedin.com/in/doublearon00/
BBG LinkedIn: https://www.linkedin.com/company/building-better-games/
BBG Tiktok: https://www.tiktok.com/@building_better_games
BBG Instagram: https://www.instagram.com/building_better_games/
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In this episode of the Building Better Games podcast, join hosts Ben and Aaron as they recap GDC 2024, diving deep into the heart of game development, user-generated content (UGC), and the role of AI.
Ben and Aaron dissect the changing dynamics of game creation, pondering the sustainability and success of non-lifestyle games amidst a sea of thousands-hour adventures. They navigate the intricate world of UGC, unpacking its potential to accelerate the creation of diverse and engaging gaming experiences.
The dialogue ventures into the corridors of the Game Development Conference (GDC), unravelling current industry trends, the critical importance of bridging the chasm between developers and marketers, and the future of game production in an AI-infused era.
Key Highlights:
A look at the role and impact of non-lifestyle games, challenging the norms of gaming success.
A deep dive into UGC's power to democratize game development, enabling creators to shape the future landscape.
Revelations from GDC, offering a glimpse into the collective mind of the industry, its trends, and its future direction.
The controversial yet transformative role of AI in gaming, from enhancing content creation to redefining NPC interactions.
Reflections on the industry's tumultuous waves, including layoffs and leadership challenges, and their impact on the creative process.
Fascinated by the discussion?
Make sure to leave a comment, hit that like button to show your support, and subscribe to Building Better Games for a front-row seat to the ongoing evolution of game development.
Courses built by game devs for game devs - check out “Succeeding in Game Production” https://www.buildingbettergames.gg/succeeding-in-game-production
Sign up for the Building Better Games Newsletter for bi-weekly tips to help you lead game teams! https://buildingbettergames.gg/newsletter/
Check out our website: https://buildingbettergames.gg/
If you think we could help your studio or company build better games, email us at [email protected] to set up a free 90-minute call!
Connect with us:
Ben’s LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
Aaron’s LinkedIn: https://www.linkedin.com/in/doublearon00/
BBG LinkedIn:https://www.linkedin.com/company/building-better-games/
BBG Tiktok: https://www.tiktok.com/@building_better_games
BBG Instagram: https://www.instagram.com/building_better_games/
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Is true leadership about wielding power, or is it the art of empowering others?
In this episode, Ben and Aaron tackle the often misunderstood concept of servant leadership within the game development arena.
They dissect the myths surrounding the philosophy, highlighting the difference between being a mere servant to the team and truly leading by serving. Delving into the nuances of engineering as both an art and a science, the duo sheds light on the importance of flexibility in leadership styles.
From the necessity of adapting one's approach to the diverse needs of a team to the critical role of continuous learning and adaptation for leaders, this discussion covers of leadership challenges and strategies in the complex world of game development.
Key Takeaways:
A thorough examination of servant leadership and its misconceptions, emphasizing the balance between serving and leading for effective team management.
Insights into the dual nature of engineering in game development, recognizing the creative and technical skills that engineers bring to their work.
Strategies for leaders to adapt their style and approach, understanding the significance of being a teacher, mentor, coach, or leader as required.
The importance of continuous learning and skill development for leaders to remain effective in the ever-evolving game development industry.
Practical advice on navigating organizational structures, team dynamics, and the ethical responsibilities inherent in leadership roles.
Join Ben and Aaron as they unravel the complexities of leadership in game development, offering valuable lessons on how to lead teams to success while fostering a culture of collaboration, creativity, and innovation.
Loved the episode?
Don’t forget to hit the like button, leave a comment with your thoughts, and subscribe to stay updated on the latest discussions in the game development community!
Courses built by game devs for game devs - check out “Succeeding in Game Production” https://www.buildingbettergames.gg/succeeding-in-game-production
Sign up for the Building Better Games Newsletter for bi-weekly tips to help you lead game teams! https://buildingbettergames.gg/newsletter/
Check out our website: https://buildingbettergames.gg/
If you think we could help your studio or company build better games, email us at [email protected] to set up a free 90-minute call!
Connect with us:
Ben’s LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
Aaron’s LinkedIn: https://www.linkedin.com/in/doublearon00/
BBG LinkedIn:https://www.linkedin.com/company/building-better-games/
BBG Tiktok: https://www.tiktok.com/@building_better_games
BBG Instagram: https://www.instagram.com/building_better_games/
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Why are your favorite games getting more expensive to make?
In this episode, Ben and Aaron dive into the escalating dynamics of game development costs and the transformative shift towards user-generated content and indie gaming success.
They explore the astronomical budgets of AAA games, touching on examples like GTA 6's rumored $2 billion development cost, and contrast these figures with the efficiency and innovation found in platforms like Roblox and games like PUBG and Stardew Valley.
The discussion reveals the industry's pressing issues, including the struggle for AAA studios to adapt to soaring budgets and the growing allure of independent game development. Ben and Aaron dissect the implications of these trends for game developers, leaders, and the broader landscape of the industry.
Key Takeaways:
- An analytical deep dive into the rising costs of AAA game development and its sustainability in the current economic climate.
- Exploration of the growing significance of user-generated content and indie games in reshaping industry standards and consumer expectations.
- Insight into the challenges and opportunities facing game development staffing, emphasizing the need for talent adaptation and innovation.
- The crucial role of leadership in steering the industry through these transformative times, with a focus on fostering a culture of collaboration, creativity, and flexibility.
- Reflections on the morale within the gaming industry, urging a reevaluation of work culture, job satisfaction, and the path forward for game developers and studios.
Tune in to unravel the complexities of today's game development ecosystem.
Enjoyed the pod? Make sure you like, comment and subscribe for more!Courses built by game devs for game devs - check out “Succeeding in Game Production” https://www.buildingbettergames.gg/succeeding-in-game-production
Sign up for the Building Better Games Newsletter for bi-weekly tips to help you lead game teams! https://buildingbettergames.gg/newsletter/
Check out our website: https://buildingbettergames.gg/
If you think we could help your studio or company build better games, email us at [email protected] to set up a free 90-minute call!
For more episodes, head to the Building Better Games Podlink https://www.pod.link/1559448378
Connect with us:
Ben’s LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
Aaron’s LinkedIn: https://www.linkedin.com/in/doublearon00/
BBG LinkedIn:https://www.linkedin.com/company/building-better-games/
BBG Tiktok: https://www.tiktok.com/@building_better_games
BBG Instagram: https://www.instagram.com/building_better_games/
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In this episode, Ben and Aaron navigate the intricate landscape of leadership within the gaming industry. They tackle the dichotomy between mobile and traditional gaming leadership, the economic shocks shaking the foundation of game studios, and the contentious monetization strategies dividing industry veterans.
Delving deeper, the conversation illuminates the pressures of balancing creative innovation with financial realities, and the complex dance between developers, publishers, and venture capitalists.
This episode sheds light on the pivotal challenges and strides forward in the game development arena, offering a nuanced perspective on the forces shaping the future of gaming.
Key Takeaways:
An in-depth examination of contrasting leadership styles in mobile versus traditional gaming and their psychological and cultural implications.
Insights into how economic volatility affects game studios, with a focus on layoffs, strategic adjustments, and survival strategies.
A critical look at monetization models and their impact on the industry, especially in the context of recent global events.
The balance between structured organization and creative freedom, and how financial - pressures influence this dynamic in game development.
The complex interplay between developers, publishers, and venture capitalists, highlighting the potential for conflict and the challenges of adopting traditional game development methods in a mobile context.
Courses built by game devs for game devs - check out “Succeeding in Game Production” https://www.buildingbettergames.gg/succeeding-in-game-production
Sign up for the Building Better Games Newsletter for bi-weekly tips to help you lead game teams! https://buildingbettergames.gg/newsletter/
Check out our website: https://buildingbettergames.gg/
If you think we could help your studio or company build better games, email us at [email protected] to set up a free 90-minute call!
For more episodes, head to the Building Better Games Podlink https://www.pod.link/1559448378
Connect with us:
Ben’s LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
Aaron’s LinkedIn: https://www.linkedin.com/in/doublearon00/
BBG LinkedIn:https://www.linkedin.com/company/building-better-games/
BBG Tiktok: https://www.tiktok.com/@building_better_games
BBG Instagram: https://www.instagram.com/building_better_games/
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