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Welcome to Season 4!
In this insightful episode of The Branding for Entertainers Podcast, the focus is on Billy Diamond's powerful "One, Five, Ten rule," a comprehensive guide designed to help entertainers stand out, book lucrative gigs, and earn what they're worth.The episode delves into three key components of this rule:
Visual Branding (The One): Learn how to create a memorable and cohesive visual identity that captures your essence as an entertainer. This includes your stage presence, attire, logos, colors, and fonts, all working together to create a recognizable and unforgettable look.Verbal Branding (The Five): Discover the five crucial messages you need to craft to communicate your unique value proposition, brand story, performance style, target audience, and achievements. These short, punchy statements will help you sound the part and make a lasting impression.Virtual Branding (The Ten): Understand the importance of establishing a strong online presence across at least 10 digital touchpoints, including your website, social media profiles, email list, online press kit, and more. This digital ecosystem helps you connect with fans, generate passive income through merchandise, online lessons, and virtual ticketed shows, and build a career that lasts.The episode is packed with practical tips on managing your brand, staying authentic, and navigating the ever-changing digital landscape. It also addresses common challenges such as time commitment, balancing artistic integrity with commercial viability, and the importance of self-care and a supportive community.
Whether you're a musician, comedian, magician, or any other type of entertainer, this episode offers a blueprint for success and provides valuable advice on how to transform your career into a memorable and sustainable brand. Don’t miss out on this essential guide to building a lasting career in the entertainment industry.
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IN THIS EPISODE
Calling all entertainers! Struggling to build a recognizable brand? This episode of Branding for Entertainers Podcast is your guide to crafting a consistent brand identity. Learn the importance of branding guidelines and how to create your own step-by-step. Plus, discover if a logo is essential for success (spoiler alert: it's not always!).
Here's what you'll get:
Why branding guidelines are crucial for entertainersHow to develop your own brand guidelines (including a FREE font tip!)Should you invest in a logo? Learn the surprising truth!How to create a brand that resonates with your audienceListen now and take your entertainment career to the next level!
Notes:
Referenced website "quiz" link: https://brandingentertainers.com/yourbrandvoice -
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IN THIS EPISODE
Remember that iconic brand that practically invented Christmas as we know it? Yeah, we're revisiting that fascinating story and the science of color in branding on this rebroadcast episode of The Branding For Entertainers Podcast!
Join Billy as he dives deep into the psychology of color and how it shapes brand identity. He'll dissect that legendary brand's color choices and reveal the secrets behind their enduring success. Plus, you'll walk away with actionable tips on choosing colors that resonate with you as a performer and help you stand out from the crowd.
So grab your favorite beverage, settle in, and get ready for a vibrant rebroadcast that's sure to leave you feeling inspired and informed!
P.S. Don't forget to share your color branding insights and any questions you have.
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Ditch the pitch and rock your live performances without the cheese. This episode explores the art of balancing engagement and promotion in your live performances. I'll walk the tightrope with you, sharing strategies and insights to keep your audience enthralled without feeling like pawns in a self-promotional game. Tune in to learn:
Finding the Sweet Spot: Strike the perfect balance between sharing your brand and connecting with your audience on a human level.Authenticity is King: Ditch the script and embrace your true self – your genuine passion will shine through.Storytelling, Not Selling: Weave captivating narratives that resonate, instead of bombarding your audience with promos.Tips & Tricks for Stage Success: Discover actionable advice to leave your audience wanting more, not running for the exit.Ready to ditch the cheesy tactics and deliver live performance branding that is both powerful and genuine? Join me!
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Join us in this lively discussion on the timeless debate of business cards in the digital era. Are traditional cards still relevant? We delve into the power of tangible connections, exploring how a well-crafted business card can make a lasting impression. Discover why, in the midst of technological advancements, the humble business card remains a potent tool for networking and forging meaningful professional relationships. Tune in to unravel The Business Card Debate!
To take advantage of the Business Card Package go to: https://brandingentertainers.com/bc -
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Artificial intelligence (AI) is rapidly transforming the entertainment industry, and branding is no exception. In this podcast, we explore how you can use AI to create new and innovative ways to connect with your fans and build your brand.
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Jeff was a troubled teen who turned his trials into triumphs. Today he’s a full-time bullying prevention specialist. As a leading communicator on conflict resolution, Jeff is the author of Golden Rule Ambassadors, SQUABBLES®, and Bigfoot Gets Bullied (a #1 Amazon bestseller). Over 1 million people have been impacted by Jeff’s peace-making strategies, earning him two international awards and the title of "Peace Ambassador", recognized by the United Nations.
Jeff’s brand stands out because he rarely ever mentions that he is a professional magician when selling his services.
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One of the greatest challenges that both amateur and even professional entertainers face is how to run their show music easily and effectively, without missing a cue. In this episode, we dive into the tech side of the industry. Even your sound is part of the live audience brand experience. The more you portray yourself as a pro the more value you offer to your buyer and your audience.
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In this episode, Billy talks with you about how to determine the size of your brand on a prop or backdrop based on venue size. He also provides you the answer for estimated guest size for corporate events of between 480 to nearly 1,000 people, and a maximum capacity of just over nine thousand people for larger venues.
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In this episode, Billy takes time on Christmas Eve to talk about brand perception. He discusses how you can get your messaging clear as an entertainment brand and also how sending the wrong message will confuse your buyer.
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Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95.
>>>>>>>> brandingentertainers.com/brandbetter
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In this episode, we highlight the importance of the verbal side of your brand and why it is so important. Cris Johnson chats with us about strong copywriting and how to get it right for your website and email marketing campaigns.
Cris Jonnson is not only a seasoned magician but he’s also a certified SEO Specialist who helps entertainers live their dreams. As the creator and host of The Professional Magician podcast, he brings decades of experience and expertise to magicians all over the world.
Connect with Cris:
theprofessionalmagicianclubpro.com - The Professional Magician Club helps magicians book more shows at higher fees through more effective marketing.___________________________________________________________________________________________
Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95.
>>>>>>>> brandingentertainers.com/brandbetter
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Millions of people the world over have marveled at the comedic magical antics and inviting personality of Leslie McKinney. He began working at Opryland and on The Nashville Network (TNN). Leslie’s first Vegas show was Wizards’ Secrets Magic Show at The MGM Grand Hotel where he did an 18-month contract. Since then his shows have been seen throughout Las Vegas at The Riviera, Fitzgerald’s, The Plaza Hotel, Sun Coast, Sam’s Town, and Planet Hollywood. Leslie recently starred in his own show Presto at The Downtown Grand Las Vegas. He has also performed for cruise lines such as American Family Cruises, Costa, Holland America, Norwegian, Star/Dream Cruises, and Grand Bahamas Cruise. McKinney’s talents have been seen on TLC, Children Talk Television Show, The Late Show with David Letterman, and he was a consultant for Teller’s production Play Dead. In addition to this Leslie McKinney was the first American entertainer to perform in Weifang, Shandong province in The People’s Republic of China. Leslie McKinney is known for his charming southern style and his ability to make his audience feel at home.
www.lesliemckinneymagic.com
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IN THIS EPISODE
This is the kickoff of season two of The Branding For Entertainers Podcast. Let’s talk about our heroes. We all have them and sometimes it’s hard to avoid emulating them. We’ll take a look at how to become the hero of your own brand. We’ll cover visual, verbal, and virtual branding and how to position yourself so that your fans begin to look at you as a hero.
Find out the voice of your brand so that you can attract your ideal audience. Take our easy free online quiz and you’ll also get our free 10-page report that shares how to best market and brand yourself based on your personality. Go here >>> brandingentertainers.com/yourbrandvoice -
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The BFE Podcast has been MIA (missing in action) for a few months but we're not gone! Get ready for a brand new listening experience as we move toward seasonal-themed episodes.
Listen to this episode so that we can get you up to speed with what's next.
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IN THIS EPISODE
We return with guest Mark Gindick (physical comedian, clown, and actor) where he reminds us that we are in the service business and also that the person that we bring on stage is always the star. That came about because of a story that he tells in this episode. We all probably have one of those stories where we have done a show and we have gotten somebody on stage and instantly we realized that this could be a real nightmare. Well, such is the case with this story that Mark shares. It's a funny story but it also carries a great message.
We also check in with ventriloquist Landon Harvey in a new segment of the podcast that we call “Virtual Viewpoint with Landon”. Landon has over a million followers on Tik-Tok and has a huge presence on social media as an entertainer. He guides us with some great tips on how to share valuable content with your audience on different platforms, and without having to spend hours doing it.
RESOURCES WORTH CHECKING
Mark’s website: markgindick.com, Follow Mark on Instagram, Learn about Mark’s character - Wing-Man, Watch a quick funny video clip with Mark on YouTube, Mark’s YouTube Channel Comedy Bodega NyC. Other Podcast Mentions: The Big Apple Circus, Watch Mark in “CIRCUS”, a six-part PBS series that takes you on an unforgettable trip with the legendary Big Apple Circus, Cirque Du Soleil, An old TV interview (Real People) with the defunct Ringling Bros. Clown College.
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IN THIS EPISODE
Oftentimes our verbal (brand) messaging is just an afterthought. How we communicate that part of our brand is important for our buyer, our audiences, and our fans. Guest Mark Gindick is an actor, physical comedian, and clown. He talks about how he developed as a performer and how he communicates his brand.
RESOURCES WORTH CHECKING:
Mark's website: markgindick.com, Follow Mark on Instagram, Learn about Mark’s character - Wing-Man, Watch a quick funny video clip with Mark on YouTube, Mark’s YouTube Channel Comedy Bodega NyC. Other Podcast Mentions: The Big Apple Circus, Watch Mark in “CIRCUS”, a six-part PBS series that takes you on an unforgettable trip with the legendary Big Apple Circus, Cirque Du Soleil, An old TV interview (Real People) with the defunct Ringling Bros. Clown College.
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IN THIS EPISODE
We take a peek into the why and how of virtual branding (your online presence) with special guest Landon Harvey. As a ventriloquist, Landon has over 1 million followers on TikTok and thousands on other social media platforms.
RESOURCES WORTH CHECKING
Landon on TikTok, Landon on YouTube, Landon on Instagram, Landon on Facebook, Landon on Twitter, LandonVenting.com, LandonHarvey.com. Other podcast mentions: tiktok.com/@joegandelman
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Photos are a big part of your visual branding image. How & when to use them is even more important to understand. Billy Diamond talks about why you might not want to use a photo of yourself on your stage banners or backdrops.
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Branding doesn’t have to feel overwhelming. You can do little bite-size things that will put you on the right course. In this episode, Billy walks you through some more powerful branding and marketing tips that you can use right away to strengthen your brand. Here are some highlights...
Mixing Up Your Social MediaGetting Personal on Social MediaSmall Acts of KindnessCross-Branding with Your LogoBless and You Will Be BlessedDoing the Opposite of OthersManners & Public PerceptionOnline Scheduling Done RightPhoto Ops Give You AnalyticsADDITIONAL SHOW NOTES:
Get the FREE 18-page companion PDF Download for episodes 22 & 23 by going to the following link. All we ask is for your email address and name.
https://brandingentertainers.com/TIPS
As a reminder, our Black Friday Deals Days will be going on for 12 days from 11-22 to 12-03-2021. With it, you can get 30% OFF Sitewide for products and services. Just use coupon code BIG30 at checkout.
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Do you know and understand the 4 ingredients that go into making your brand stand out?
In this episode, Billy walks you through the key ingredients and then also gives you three additional tips that others in your field probably are not taking the time to do. These tips will make you stand out and get you remembered (and booked) for a long time to come.
Part 1 in a series. - Visa fler
