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Join us for today for a conversation with video production expert Chris Sulimay, who began his journey in the beauty industry over 30 years ago and has since evolved into a go-to video strategist for speakers, coaches, and consultants. Chris reveals the key elements we’ve been missing in our video content and shares expert tips on how to stand out in a sea of social media reels. If you're ready to create videos that truly connect with your ideal clients, you won’t want to miss this episode—Chris has a unique ability to help you make an impact!
WATCH ON YOUTUBE: https://youtu.be/QXZ2xPOWc-I
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Instagram: https://www.instagram.com/chrissulimay/Website: https://sulimayproductions.com/
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SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/Qnity’s “The Fill” Conference
Visit fillbyqnity.com and use code MYA20 for 20% off your registration!
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Get ready for an eye-opening conversation with returning guest and seven-figure salon owner, Ashley Thomas! Unlike traditional salon business coaches, Ashley brings a unique edge to the industry by secret shopping salon client experiences, uncovering hidden gaps that impact retention and revenue. In this episode, she reveals the critical steps salons must take before diving into a full business audit, the key strategies that have kept her profitable, and the exciting initiatives she’s implementing to elevate her business this year. Don’t miss this insider perspective on what truly makes a salon successful!
WATCH ON YOUTUBE: https://youtu.be/3rHAzXXIjOI
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FOLLOW ASHLEY THOMAS!
Instagram: https://www.instagram.com/hbic.sixten/Salon Instagram: https://www.instagram.com/sixtensalon/
Salon Website: https://www.sixtensalon.com/
Listen to Her Episode on Getting to 7-Figures WITHOUT taking on debt! https://joinmya.com/podcast/497-reach-seven-figures-in-two-years-without-going-into-debt
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LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/Qnity’s “The Fill” Conference
Visit fillbyqnity.com and use code MYA20 for 20% off your registration!
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Join us for an inspiring conversation with Greg Starkman, Founder and CEO of Innersense Organic Beauty, as he shares his journey from hairstylist to beauty executive to pioneering the organic haircare movement. Greg and his wife set out to create high-performance, non-toxic hair products, driven by a mission to revolutionize clean beauty. He discusses how today’s consumers are more informed than ever, demanding safety, transparency, and efficacy in their beauty routines, and shares his advocacy work on Capitol Hill to push for better beauty product regulations. Plus, stay tuned for an exclusive special savings to experience the purity of Innersense Organic Beauty for yourself!
WATCH ON YOUTUBE: https://youtu.be/TpDbM6k8Nu4
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FOLLOW INNERSENSE ORGANIC BEAUTY
Website: https://innersensebeauty.com/
Instagram: https://www.instagram.com/innersenseorganicbeauty/
Carry Products at Your Salon: https://innersensebeauty.com/pages/salons
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LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/Qnity’s “The Fill” Conference
Visit fillbyqnity.com and use code MYA20 for 20% off your registration!
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Get ready to be epically inspired by John Mosely, the globally recognized force behind Popular Nobody. In this powerhouse episode, John takes us through his journey—his childhood, the people who shaped him, how he embraced his uniqueness, and the game-changing mindset barbers need to succeed. Packed with wisdom and unending quotes, this conversation will fuel you all year long!
WATCH ON YOUTUBE: https://youtu.be/YW2kxYz6YBw
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Instagram: https://www.instagram.com/popular_nobody/
Website: https://thepopularnobody.com/
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LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/Qnity’s “The Fill” Conference
Visit fillbyqnity.com and use code MYA20 for 20% off your registration!
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In this episode, we welcome Ross Loveland, owner of True Profit Salons, as he shares essential financial insights that can transform your salon’s profitability—taking you from minimal earnings to 20% profit or more. If you’re working with a bookkeeper or CPA, Ross reveals a powerful question to challenge their understanding of your business and ensure they’re adding real value. Plus, he has a special gift for all our listeners! Don’t miss this opportunity to gain expert strategies for maximizing your salon’s financial success.
WATCH ON YOUTUBE: https://youtu.be/r30AkqoilK4
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LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/FOLLOW TRUE PROFIT SALONS
Website: https://trueprofitsalons.com/
Special Offer: https://trueprofitsalons.com/myaInstagram: https://www.instagram.com/trueprofitsalons/
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Level up your Instagram game this year! Social media influencer and hairstylist educator Jamie Dana joins us to share what’s in and out for Instagram, how to simplify your strategy, and the key insights that drive success. From content cadence to must-watch metrics, plus her done-for-you platform and virtual workshops for salon teams, this is the episode to gather your whole team for—don’t miss the show notes for all of Jamie’s resources!
WATCH ON YOUTUBE: https://youtu.be/MtqA_qaj-fg
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LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/FOLLOW JAMIE DANA
Instagram: https://www.instagram.com/jamiedanahairstylist/Website: https://www.jamiedana.com/
Social Suite Offer: https://www.jamiedana.com/dollartrialYouTube: https://www.youtube.com/jamiedana
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In today’s episode, Kati Whitledge unveils her innovative 2025 compensation structure for commission stylists, featuring simplified, dollar-based retail KPIs that are clear, achievable, and easy for every team member to understand. Hear how her leadership team developed this approach, the importance of testing and measuring new concepts, and the value of flexibility when making improvements. Plus, download the free resource included with this episode—an example compensation document you can print and personalize with your company’s numbers for your team and level system.
WATCH ON YOUTUBE: https://youtu.be/YcF3HACdfK4
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GET A FREE RETAIL COMPENSATION GUIDE
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LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/ -
Join us as Dr. John Rusin, renowned physical therapist and personal trainer, reveals his ultimate blueprint for living a vibrant, strong, and youthful life. From mobility and strength to anti-aging strategies, Dr. Rusin shares expert advice on optimizing training, physical movement, and nutrition. Discover practical tips to keep your body healthy and your energy thriving at any age!
WATCH ON YOUTUBE: https://youtu.be/0XUg6EGRHYM
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LET’S CONNECT!
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Join the PBA: https://www.probeauty.org/
FOLLOW DR. JOHN RUSIN
Website: https://www.drjohnrusincoaching.com/Dr. John’s FREE COURSE: https://www.drjohnrusincoaching.com/free-course
Instagram: https://www.instagram.com/drjohnrusin/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/ -
Discover the powerful connection between hormones and health with functional medical and hormone specialist Karen Hanson. Karen shares the key symptoms both men and women experience when hormones are out of balance, the critical role vitamin D plays in overall wellness, and what to focus on as we navigate the aging process. Don’t miss this insightful episode full of actionable advice for better health at any stage of life!
WATCH ON YOUTUBE: https://youtu.be/1AZKao6nhho
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LET’S CONNECT!
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Join the PBA: https://www.probeauty.org/
FOLLOW ESSENTIAL HEALTH
Website: https://www.essentialhealthllc.com/
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Join Salon Owner and CEO of Spark Pro Global, Heather Harris, as she reveals the two pivotal decisions she made after discovering her newly purchased salon was unprofitable. Heather shares how she learned to delegate effectively, quantify the value of her time, and empowers other salon owners to buy back their time. Don't miss her insights on creating a sustainable and profitable salon business!
WATCH ON YOUTUBE: https://youtu.be/5bIrY_R423c
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LET’S CONNECT!
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Join the PBA: https://www.probeauty.org/
FOLLOW SPARK PRO GLOBAL
Website: https://sparkproglobal.comInstagram: https://www.instagram.com/sparkproglobal/
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Join us for an inspiring conversation with Atlanta Nail Tech Influencer and Salon Owner, Tahra Clarke! Tahra shares her journey to success, including her innovative approach to running her nail salon, purchasing her own commercial building, and empowering nail technicians to build their tickets to achieve six-figure incomes. Whether you're in the nail industry or not, you'll walk away with actionable insights to elevate your business game!
WATCH ON YOUTUBE: https://youtu.be/YBlGrlnpEZc
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LET’S CONNECT!
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FOLLOW TAHRA CLARKE
Instagram: https://www.instagram.com/tahranailsatl/
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Join us as Vish's Head of Partnerships, Will Simpson, makes his first appearance on Beyond The Technique podcast. Will shares strategies to free up trapped cash, his motivation to support salons, and ideas for reinvesting newly unlocked funds. Discover key takeaways from his inspiring industry journey that could save your salon thousands in the coming year!
WATCH ON YOUTUBE: https://youtu.be/0vAxa5WwxAI
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LET’S CONNECT!
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Join the PBA: https://www.probeauty.org/
FOLLOW VISH
Website: https://getvish.com/
Instagram: https://www.instagram.com/vishsalons/
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In this episode, Kati Whitledge, founder of mya, shares five transformative insights to take into 2025. From her top books of 2024 to her upcoming reads, word of the year, and bold objectives, Kati challenges us to think big and redefine how we say "yes" or "no" to opportunities. Get ready to ignite growth, embrace change, and take powerful steps toward your future goals!
WATCH ON YOUTUBE: https://youtu.be/QbvKj6PT5so
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LET’S CONNECT!
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Join the PBA: https://www.probeauty.org/ -
Today we are joined by first-time guest and award-winning salon owner Sarah King Lynch reveals her "3-month rule" for making impactful team pivots, whether major or minor. With a crystal-clear vision and massive goals, Sarah inspires you to create effective feedback loops—asking critical questions like "What could go right?" and "What could go wrong?" She also shares her ambitious mission heading into 2025, offering actionable insights to elevate your leadership.
WATCH ON YOUTUBE: https://youtu.be/sRcnlJ8deAM
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LET’S CONNECT!
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FOLLOW INDIGO CHILD & SARAH KING LYNCH
Website: https://www.indigochilddallas.com/
Instagram: https://www.instagram.com/indigochilddallas/
Sarah’s Instagram: https://www.instagram.com/sarahkinglynch/ -
We are excited to bring back award-winning salon owner Patricia Uiterwyk, owner of Venue Salon and Spa, an Aveda salon in Lakeland, Florida. Patricia shares how she has navigated the challenges of losing influential stylists and how she and her team have implemented new tools that empower her and her leaders to foster a healthy and connected team culture. She reveals her top two areas of growth in 2024 and offers a glimpse into her key objectives for 2025 to keep her seven-figure business thriving.
WATCH ON YOUTUBE: https://youtu.be/8uB98etwrog
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LET’S CONNECT!
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Join the PBA: https://www.probeauty.org/
FOLLOW VENUE SALON
Website: https://venuesalon.com/
Instagram: https://www.instagram.com/venuelakeland/
RESOURCES PATRICIA RECOMMENDS
No Ego
Working Genius
DISC Assessment
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In this episode, returning guest Jennifer Alvarez shares her powerful story of discovering a $100K loss and the transformative steps she took to design a client funnel that leaves no detail overlooked. Jennifer takes us through her inspiring industry journey, from moving out from behind the chair to purchasing real estate, creating her own hair extension program, and coaching salons on marketing funnels that amplify their unique selling propositions. Salon owners won’t want to miss her insights on building systems, reclaiming control, and achieving lasting success.
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LET’S CONNECT!
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Join the PBA: https://www.probeauty.org/
FOLLOW JENNIFER!
Instagram: https://www.instagram.com/jenniferjadealvarez/ -
In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors!
WATCH ON YOUTUBE: https://youtu.be/yMhb1_TwdWA
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LET’S CONNECT!
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Join the PBA: https://www.probeauty.org/
FOLLOW VERVERY
Instagram: https://www.instagram.com/_ververy/
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In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader.
WATCH ON YOUTUBE: https://youtu.be/nXF5iUb4wCk
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Join the PBA: https://www.probeauty.org/
FOLLOW MIRROR MIRROR SALON
Website: https://mirrormirroraustin.com/
Instagram: https://www.instagram.com/mirrormirroratx
Buy Martha Lynn’s Book: https://www.theambitiousstylist.com/
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In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation.
WATCH ON YOUTUBE: https://youtu.be/XaldrHGn0Ew
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Join the PBA: https://www.probeauty.org/
FOLLOW SALONSCALE
BUY HER BOOK ON AMAZON
Website: https://www.salonscale.com/
Instagram: https://www.instagram.com/salonscale/
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In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client.
Compensation Podcast: https://joinmya.com/podcast/521-new-compensation-structure-for-commission-salons
WATCH ON YOUTUBE: https://youtu.be/ppyoqSUxdUs
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LET’S CONNECT!
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Join the PBA: https://www.probeauty.org/ - Visa fler
