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Business development is likely the most stressful element of a photographer's career. Having to market and sell while navigating the relentless fear of rejection is what separates those who are able to successful grow their careers from those who continue to struggle.
Well, let's fix that, shall we?
My guest today on the Beyond the Image podcast is Vanessa Joy. She has worked with thousands of photographers not only in mastering their craft, but to actually build a sustainable business.
Vanessa is a Canon Explorer of Light and has generated a multi-million dollar photography business working with brands such as BravoTV, Hilton Grand Vacations, Profoto and more.
In this episode of the podcast, Vanessa and I dive deep into the reality of marketing and business development for creative professionals, what works, what doesn't work and what ultimately is the one thing that can generate new business.
As a gift for listeners, Vanessa Joy has a free social media guide. Just DM her "instatips" to her IG at https://www.instagram.com/vanessajoy
Thank you for checking out the Beyond the Image podcast. As always we appreciate your reviews on the Apple Podcast App, Spotify or wherever you get your episodes!
https://jamespatrick.com/
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The last planner you will ever need! Plan out your year, months, weeks and days with The Legacy Planner to get more done, stay on track and chart out your most successful year ever!
Why do some individuals seem to possess the capacity to consistently achieve great things in their lives, while others tend to struggle? Perhaps you have wondered the same thing and questioned what specifically separates the two groups.
If we are to believe musings from the infinite parade of social media memes, then each of us are already abundant with endless potential. Yet despite that potential, for some unknown reason, only a small percentage of the population seems to have the right key to unlock it.
To add to the confusion, that “key” is often defined as simply being the result of hard work, grit, hustle, persistence, determination, perseverance, or a multitude of other buzzwords that sound really great and empowering—but don’t actually provide a concrete answer.
What is it that actually separates the individual who is able to achieve his or her health goals from someone who battles with their health year after year? What distinguishes the efforts of the person who stimulates and grows their mental acuity from someone who regularly suffers from stress and atrophy? What is different about those who foster enriching relationships from others who remain lonely? And what distinguishes someone who achieves their business goals from those who do not?
For the past decade, these questions have been central in author James Patrick’s obsession behind deconstructing and comprehending how humans are able to cultivate change, and thereby achieve success within their lives. His goal was to decipher the exact methodology of achievement, systemize it, and make that approach accessible so others could put it into action.
Through his editorial research, the writing of his best-selling book Fit Business Guide: The Workout Plan for Your Brand, and the hundreds of interviews he conducted for the podcast Beyond the Image, James discovered the elements that are responsible for crafting change, and devised how to reserve engineer them so they can be applied to anything we wish to achieve.
After all, success leaves clues.
What those clues have shown is that creating the change you seek and turning the impossible to possible comes down to three essential pillars: Vision. Purpose. Legacy.
The Legacy Planner is how you can apply all three to your own life to ignite the change, growth, and success you’ve always imagined.
GET A FREE PDF COPY AT https://jamespatrick.com/legacy/
OR GET PRINT COPIES ON AMAZON AT https://www.amazon.com/gp/product/B0BJ4R45NV
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Saknas det avsnitt?
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Early in my career I got scammed by a client who hired me to photograph an event for his company, and then never paid me. His company eventually disappeared and two decades passed until I came across him again.
He had relocated, launched a new company and was on the cover of a pay to be featured magazine.
What happened next with the magazine was really interesting.
[NEWS] The Legacy Planner is newly updated for 2025! Get your copy now at https://jamespatrick.com/legacy/
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The last time I dared talk about photographers using watermarks, I got a few (okay, a lot) of angry messages.
But I hope this time you hear me out on why watermarking your photos is a futile effort that only satiates ego and does nothing to actually help your brand or business.
https://jamespatrick.com/
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By default we only want to share our wins and successes. The fear is that if we are open and honest about projects that don't go well or client experiences that are not stellar that it will somehow reflect negatively upon us. The truth is, when we only share the positives about our careers, it gives a false aspiration of what a creative career truly looks like.
Throughout our careers we will lose more work than we will ever win. That is the simple math of it. And once we acknowledge that reality - we can begin to look at losses as not failures but as opportunities to learn and improve our services to the right clients.
https://jamespatrick.com/
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When I am in the mood to torture myself, I hop over to Photography Facebook Groups and read the comment sections whenever a photographer asked for help, support or advice.
The inevitable result is a barrage of awful keyboard critics giving the worst advice pretending they are being altruistic and supportive - but in reality just trying to keep others out of the industry they believe they are at the center of.
In this episode I discuss what happened when a photographer made the mistake of asking for help.
https://jamespatrick.com/
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I selected 13 (of course) of the most terrifying photo experiences I've had in my 20+ year career. Everything from having people physically assault me to say I'm too young to be a photographer.
Enjoy my awful memories while I go into an anxiety attack reliving these horrific experiences.
https://jamespatrick.com/
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Okay don't get too mad at me for this episode! It is not that I am encouraging photographers that they have to work for free. But I wanted to dissect how someone could professionally and respectfully ask a photographer to collaborate or provide services at low-to-no cost.
https://jamespatrick.com/
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How do we best compete as photographers in a way that supports the community and industry as a whole? And what happens when photographers go against that supportive environment and try to harm other's businesses?
In this episode of the Beyond the Image podcast, host James Patrick discusses both sides of competition from healthy to unhealthy.
Connect with James Patrick at https://jamespatrick.com/
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When should photographers work for free? If you've followed me for anything length of time, you've seen the numerous videos and posts I've done about cheap clients trying to take advantage of photographers. You would, no doubt, asssume I would be diligent about saying that no photographer or creative should ever work for free.
But that is not what I feel at all. In this episode of the Beyond the Image podcast, I chat about the times when photographers and creatives should consider taking out the camera without being paid.
What do you think? Connect with me on my website https://jamespatrick.com/ or Instagram https://www.instagram.com/jpatrickphoto
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When we think about creating our style as a photographer (or any creative professional) what we intially think is that we have to niche down who our core market is and the type of work we will be focusing on. And we are not wrong to think that.
But surprisingly, there is actually a tremendous amount more we can do to define our style as a creative.
In this episode of the Beyond the Image podcast, host James Patrick discusses a myriad of ways that photographers, videographers and fellow creatives can begin the process of defining and carving out their unique style to help them stand out from their competition in the marketplace.
Connect with James
https://jamespatrick.com/
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In this episode of The Beyond the Image podcast, host James Patrick reviews his recomended camera settings for a variety of various situational photo shoots.
From in studio portraits to on location action photos to window lit natural light photos. James reviews each scenario and gives his recommended settings for ISO, f-stop and shutter speed.
In addition, James reviews recommended camera settings to help work more efficiently when doing your photo shoots.
Connect with James at JamesPatrick.com or IG @JPatrickPhoto
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"What do you charge" is a quesiton that can immediately generate a lot of panic for any photorapher. The fear is that the client is immediately trying to frame your pricing so they can find a potentially cheaper service provider. And likely, you may not be wrong.
But what about those times when a genuine client approaches you with a real project? How do you help ensure you are best equipped with all of the right information to help you make an accurate price proposal and bid so you ultimately win more work?
In this episode I talk about specific questions you should consider asking your prospective clients before you send over a price.
Connect with me at https://jamespatrick.com/ or https://www.instagram.com/jpatrickphoto
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In over two decades as a professional photographer, I've spent more than I will ever admit on photo gear. From cameras to lenses, from modifiers to lights, from tripods to c-stands and from computers to editing softwares.
In this episode of Beyond the Image, I spill the tea on all my favorite pieces of gear I've ever purchased as well as all of the items I wish I could get my money back on.
Have you bought and loved or purchased and regretted any of these items?
Connect with James Patrick
https://www.instagram.com/jpatrickphoto
https://www.instagram.com/jamespatrickphotos/
https://jamespatrick.com/ -
Short answer: VERY
I've spent over 20 years working in print media and even own two magazines. So you can say I have a vested interest in this topic and this industry.
I want to deep dive into how magazines got themselves into the hole they have with subscribers and with advertisers.
Also I will explore what, if anything, magazine publisher's can do to help salvage (or even save) the industry.
You can listen to the Beyond the Image podcast wherever you get your episodes.
Connect with me on Instagram @JPatrickPhoto or my website www.JamesPatrick.com
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Today, we’re talking about how to get good photos of bad subjects. When I say bad subjects, I don’t mean they’re bad people. What I mean is, they’re just not great on camera.
“Regardless of how bad someone thinks they are on camera, it’s our job as photographers to make something great. And if not great, to make something usable.”
IN THIS EPISODE
Are most subjects good on camera?
Why you should communicate and give direction to your subjects.
The power of preset ideas and having a visual representation on set.
Starting safe instead of ending safe.
Making micro adjustments.
Paying attention to body language.
Knowing when to stop.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Today, we’re talking about bad actors or bad faith clients. These are clients who could potentially be trying to rip off your business, steal from you and try to take advantage of you as a small business owner.
“This can be, not only financially detrimental, it can be emotionally taxing.”
IN THIS EPISODE
Certain situations James has had in his businesses with bad actors.
Things you can do as a photographer to protect yourself and your business.
What a contract actually does.
The power of saving all your communication.
Why you should listen to your intuition and be okay saying no.
Should you collect a deposit?
Facts over feelings.
The last resort that will work.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Welcome to the relaunch of the Beyond the Image Podcast! A show for creatives, made by a creative.
If you’ve listened to this show over the last few years, you’ll realize it’s rare I bring a guest back on a second time. This is a mistake I want to rectify. I went back to our episode from March 5, 2019 with one of the first guests I had on.
I heard this individual speaking on a webinar series on how creative professionals can navigate their career and try to procure work from bigger and better clients so they can scale their business and I knew I needed to have him on the podcast so I can pick his brain.
In his career he has been the Director of Photography at Sports Illustrated, a Senior Photo Editor for the New York Times, and the Associate Director of Photography for the White House. Currently, he is the VP of Photography for the WWE and I could not think of anyone better to bring back as a guest for the 600th episode of this show.
Welcome, Brad Smith, back to the show.
“The key thing to remember is, it’s a marathon, not a sprint.”
IN THIS EPISODE
A review of Brad Smith's professional career trajecetory.
What inspired Brad to take on the role of a leader and teacher in the photography industry.
The most important realization you can have as a photographer.
What will keep getting you jobs over and over again.
The power of connecting with your clients.
Why you need word of mouth in your business
How deliverables have changed over time.
What Brad and the WWE is looking for when looking at a photographer’s social media and portfolio.
Being willing to evolve and adapt.
The one character trait that will lead to better photographs.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Connect with Brad
Website: https://www.wwe.com
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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Here at the studio last week, we had our 4th annual get together where we had different creatives (whether photographers, videographers, producers, designers, etc.) to talk about the state of where the industry is at right now and the challenges we are facing as creatives within our businesses and to start to share best practices on how we can navigate these things.
The thing that kept coming up over the course of this 3 hour conversation is that so many creatives are still struggling with ways to develop new business for their companies.
Let’s talk about it.
“Having a specialty, never stopper me from working in any industry or any genre.”
IN THIS EPISODE
What most of us are relying on for our business.
How James was able to scale his business and what strategies he was implementing.
8 different things that James did in his business.
The power of having a speciality.
A strong way to stand out.
Effective outbound marketing.
Being seen by your ideal client.
Why you need proactive marketing strategies.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
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In today’s episode, I want to talk about haters. Also known as, online trolls. In 20 years of running different businesses, I’ve had to navigate my fair share of trolling hate online. When you’re just starting in a new industry, this crap could be devastating. So, let’s talk about it.
“If you’re not upsetting anyone, then you are simply not doing enough to be noticed.”
IN THIS EPISODE
What happened to James early in his career when he experienced online trolling.
The realization James had that changed everything.
What it actually means when you get haters.
A reminder of why you do the work you do and who you do it for.
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com
- Visa fler
