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in this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected TV (CTV) in India.
Chande, who has a rich background marked by an affinity for numbers and an accidental yet successful entry into marketing, shares his comprehensive insights on the rise of CTV, driven by the pandemic-induced shift to streaming and rapid growth in smart TV sales.
The discussion traverses significant topics like the current trends and anticipated growth in CTV advertising, projecting a substantial increase in smart TV penetration over the next few years, bolstered by advancements in 5G and increased data availability.
Vikram emphasizes the evolving nature of CTV advertising from mainly upper-funnel branding to more performance-based approaches, touching on innovations like interactive, shoppable ads, and the importance of upskilling within the industry.
Key topics with timestamps
00:00 - Embracing Continual Learning
06:19 - India's CTV Revolution: Riding the Wave of Digital Transformation
08:10 - Influence of Content Consumption on TV Purchases
13:09 - The Influence of OTTs on TV Content Consumption
14:44 - CTV Revolution: Upgrading the AdTech Landscape
17:15 - CTV Evolution: Embracing Diversity and Programmatic Advancements
21:18 - Automation and effectiveness in TV advertising
25:06 - The Future of Measurement in CTV
27:57 - CTV Education and Upskilling: Navigating the Shift in Advertising Paradigms
31:43 - Unveiling Contextual CTV: Shaping the Future of Advertising
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In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack.
During the conversation, they discussed:
- How to build strategic partnerships.
- Ownership of the ad stack and who plays a role.
- Adaptability for success.
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Saknas det avsnitt?
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In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business.
During the conversation, they discussed:
- Why agencies and brands should be advertising on Reddit.
- Alex's advice for brands that want to get started on Reddit.
- The consumer culture shift.
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In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie.
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During the conversation, they discussed:
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- How blending digital and physical experiences can enhance a marketing campaign's impact.
- The criteria brands need to consider when selecting partnerships for cross-promotions.
- How the Barbie-core movement tapped into nostalgia to create a buzz around the movie.
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In this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech.
During the conversation, they discussed:
- How the use of data within digital has changed over the years.
- The role of AI in the future use of data.
- The impact of the "death of the cookie" on data usage.
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In this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape.
During the conversation, they discussed:
- Alex’s journey in ad tech/expertise
- How is Index helping customers with streaming TV.
- The State of the SSP landscape and the changing relationships between DSPs/SSPs.
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In this special panel episode of the AdTech Heroes podcast, streamed live from Cannes in partnership with ExchangeWire, our host, Dal Gill, VP of Global Partnerships at Seedtag, is joined by industry experts to discuss our topic: ‘Beyond the Labels: Breaking Stereotypes in Advertising.’
Tune in as our guests explore the power of inclusive advertising, unmasking the biases that influence ad campaigns, & discussing the impact they have on our society. Hear from industry experts, thought leaders, & creative minds who are at the forefront of reshaping the advertising landscape. Get ready to dive into the complexities of advertising, providing a platform to discuss the transformative potential of inclusive & diverse messaging.
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In this episode, our host Dal sits down with Melissa Blaha (Head of Product, Data and Analytics at Finecast) to discuss technology within the AdTech industry.
During the conversation, they discussed:
✅ How technology has changed in AdTech over the years.
✅ Championing females in technology.
✅ How addressable tv has benefited from technology in AdTech.
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In this episode, our host Dal sits down with Katie Grosvenor (Chief Engagement & Growth Officer) to discuss how the agency sector has evolved over the years.
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During the conversation, they discussed:
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✅ How styles of working have changed.
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✅ How agencies can retain top talent.
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✅ The importance of mentorship.
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In this episode, our host Dal sits down with Tony Marlow (Chief Marketing Officer at LG Ad Solutions) to discuss Connected TV and how viewership is shifting.
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During the conversation, they discussed:
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✅ Tony's career and his journey to being CMO.
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✅ The evolution of Connected TV.
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✅ LG's ad solution and what makes it unique.
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In this episode, our host Dal sits down with Bichoï Bastha (Chief Revenue & Business Officer at Dailymotion) to discuss the evolution of Dailymotion as a business.
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During the conversation, they discussed:
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✅ The history of Dailymotion and how it's evolved as a business.
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✅ Dailymotion's key differentiator and how it competes with sites like YouTube.
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✅ How they built their AdTech platform.
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In this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry.
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During the conversation, they discussed:
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✅ Clare's journey into the advertising industry (from print to digital)
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✅ The vital role of agencies to help simplify that complexity.
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✅ Advice for newcomers into the advertising industry.
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In this episode, our host Dal sits down with Bharat Khatri (Chief Digital Officer, APAC at Omnicom Media Group) to discuss the opportunities that come out of cookie depreciation.
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During the conversation, they discussed:
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✅ The similarities across the APAC region.
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✅ The shift across the industry to attention metrics.
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✅ The opportunities of cookie depreciation.
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In the latest episode of the AdTech Heroes podcast, our host Dal sits down with Alex Thomas (Brand & Safety at groupM) to discuss the Metaverse and what it means for brands.
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During the conversation, they discussed:
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✅ The definition of the "Metaverse" and how we've got here (Web 1.0, Web 2.0 & Web 3.0)
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✅ The types of activations brands are using in the Metaverse.
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✅ Brand & human safety in the Metaverse.
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In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Seun Odeneye, Manager Director at Matterkind, to discuss how he's helped build their programmatic team.
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During the conversation, they discussed:
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👉 Seun's rise in the agency world.
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👉 Attracting and retaining top talent.
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👉 His advice for building a successful programmatic team.
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In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Vin Paolozzi, Chief Investment Officer at Kinesso, to discuss the relationship between people and technology - in the context of AdTech. During the conversation, they discussed:
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📰 The difference between publishers and advertisers.---
🤝 The importance of building trusted relationships with partners.
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✅ Consolidation of AdTech solutions to give people a more central view.
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Want to check out Seedtag?
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Website: https://www.seedtag.com/
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LinkedIn: https://www.linkedin.com/company/seed...
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Listen on-the-go: Spotify: https://spoti.fi/3CbR1UI
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Apple Podcasts: https://apple.co/3T2V38q
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#ContextualAdvertising #DigitalAdvertising #Seedtag
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Did you know that a flight from London to Boston and back has the same carbon footprint as one million video impressions.
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Crazy, right?
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Which is exactly why for today's episode, we're talking about sustainability in the adtech world and how companies like Scope3 are trying to make ad delivery a more sustainable process.
- Visa fler
