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Today With Tracee Murphy:
Welcome to a Well-Designed Business. Today, we’re diving deep into the psychology involved in the sales process—and why it begins with understanding that you are a luxury service provider.
Tracee Murphy, psychologist-turned-designer, leverages her background in her business, and teaches others to do the same thing. Today, she’s here to unpack how understanding client motivations and mastering deep listening are key to success in the high-end market.
LuAnn Nigara andTracee Murphy’s Ah-Ha Moments:
"Luxury is really defined by the client... if we don't understand what they're wanting, then we can't possibly deliver it." -Tracee
"If the only thing you ever did as a salesperson was stop talking and listen, you're gonna be way ahead of the game." - LuAnn
More About Tracee Murphy
Thanks to degrees in interior design and psychology, Tracee understands how your home’s interior can impact your moods and the way you live. She is particularly skilled at listening to her client’s needs to develop spaces that meet and exceed expectations. From managing multiple perspectives on a project to staying abreast of the latest codes, Tracee thrives on reflecting “Your Style of Living.”
Tracee and her team believe that each project is unique, with its own singular design aesthetic. To that end, she and her team work to reflect the personality of each homeowner or business behind the space. Her passion is for classic styling with a relaxed and sophisticated feeling.
A licensed interior designer in Florida, Tracee regularly attends continuing education classes to ensure she is constantly evolving in her approach while also remaining up to date on all health and safety requirements.
When she isn’t creating beautiful living spaces, Tracee loves traveling the world, walking the beach and enjoying the “salt life.” She regularly supports the arts and culture that Sarasota has to offer, but most of all, she relishes spending time with her family and dogs, George Washington and Sophie Jo, who you’ll find in the TMI Design Studio on most days.
Connect with Tracee Murphy
Website
Instagram
Facebook
LinkedIn
The Designer Launch - Download Now!
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
2025 Business of Interiors Community Summit
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Design Trade Service
Designhounds Talks Chicago at The Mart : Business Spark Conference
Other Shows:
#409 Candy Scott & Rachel Cannon: Interior Design is a Service Business Not a Commodity Business
#587 Darrell Long: The Best Design Comes From Within, Not Pinterest
#842 Joshua Smith: Sell the Experiences, Not the Commodity
#971 Vicente Wolf: How to Bring True Artistry into Interior Design -
Today With Brad Robinson:
Welcome to a Well-Designed Business. Design-build is something that so many newer designers want to get into. And the question always becomes how to break into it. It’s always interesting to hear from the builder’s perspective. What are they looking for? How can designers break in? How can they prove themselves and the value they bring to a project? What can they do to set themselves apart?
Today, I am so excited to welcome Brad Robinson, founder of Bradford Custom Homes & Remodeling to talk about design-build projects, how designers can break in, and the importance of systems and processes to keep everything running smoothly. Also, if you want to learn more about Buildertrend, one of the valuable resources Brad mentioned in this episode, we have a special link for you! Just go to Buildertrend.com/welldesigned and get started!
More About Brad Robinson
Brad Robinson is the president of bradford custom homes & remodeling, a premier designbuild firm based in Atlanta, Georgia, where he creates luxurious, personalized, and highperforming living spaces. As the founder of six construction-related businesses, Brad's influence extends beyond Atlanta, with multiple companies serving clients regionally and nationwide.
Drawing from a rich history rooted in his family's construction business and extensive experience in home renovations, Brad's commitment to quality, sustainability, and client satisfaction has driven the success of his ventures. Above all, Brad is most proud of the teams he has built, each dedicated to delivering thoughtfully designed and expertly crafted homes tailored to each client's unique vision.
Connect with Brad Robinson
Website
Instagram
Facebook
LinkedIn
Houzz
TikTok
YouTube
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
2025 Business of Interiors Community Summit
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Buildertrend
Mydoma Studio
Design Trade Service
Jude Charles’ Website
Other Shows:
#542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process
#560: Brad Leavitt, AFT Construction: The Design Book
#580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders
#615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process
#649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective
#709: Jenny and Ben Slingerland of Black Ink Interiors:The Stages and Decisions to Grow Your Design Business
#644: Kat Anderson: Design Build and Bookkeeping Classes for Interior Designers
#724: Power Talk Friday: Jude Charles: Using Video to Close More Interior Design Deals
AWDB #718: Power Talk Friday: Jude Charles: The Power of Dramatic Demonstration in Your Business Videos
#626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design
#516: Power Talk Friday: Jude Charles: Video Storytelling for Your Brand -
Saknas det avsnitt?
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Today With Amber Guyton:
Today on A Well Designed Business, I'm joined by Amber Guyton, the creative force and entrepreneurial mind behind Blessed Little Bungalow. Amber's journey from corporate America to the design world is anything but typical - she left a six-figure tech job to pursue her passion, and has since created a multi-faceted business as a designer, influencer, product creator, and soon-to-be property investor.
LuAnn Nigara and Amber Guyton's Ah-Ha Moments:
“I am all about community over competition.” - Amber
"You know who doesn't feel imposter syndrome? Actual imposters. They're not worried about imposter syndrome. They're just out here doing." - Amber
“Luck is where preparation meets opportunity.” - Amber
"Burnout is real and you have to take care of yourself. You can't pour from an empty cup…You have to be just a forever student and remain curious, but that gut feeling? You can't ignore it because that's wisdom." - Amber
"When it's a ‘No’ for you, it's not going to be good for either one of you. So you're doing a diservice to both of you…If it's ‘No,’ just get the emotion out of it and recognize something isn't fitting.” - LuAnn
More About Amber Guyton
Amber Guyton is the owner of Blessed Little Bungalow, an interior design firm based in Atlanta, Georgia. A passionate champion for personal finance, she believes that interior design should not be a luxury reserved for the privileged few and is committed to democratizing the industry one home at a time. A lover of soulful maximalism, Amber has served dozens of clients across the country designing colorful, affordable, and aesthetically pleasing residential and commercial projects. She founded BLB in 2016 after decorating her entire renovated 1948 bungalow in San Antonio, Texas bungalow in less than a week. Since then, Amber’s blog and social media following quickly grew and transformed her former hobby and side hustle into a nationally known brand and business. In 2021, she left her fintech marketing career in San Francisco, California to pursue this dream and take BLB full-time.
Connect with Amber Guyton
Website
Instagram
Facebook
Pinterest
Houzz
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Design Trade Service - Sign Up Today!
Designhounds Talks Chicago at The Mart : Business Spark Conference - May 7th!
Upcoming Events with LuAnn!
Other Shows:
AWDB #419: Tobi Fairley- Say No to Busy and Yes to Health, Wealth and Joy
AWDB #440: Power Talk Friday: Tobi Fairley: Her Design You Coaching Program
AWDB #839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years
AWDB #903: Power Talk Friday: Adam Stevison: Give Your Clients an Interactive, Luxury Experience at the Home Depot Design Center
AWDB #993: Libby Langdon: How to Create Long-term Income from Licensing Deals -
Today With Rebecca Pearson:
Welcome to A Well-Designed Business. In today’s on-air strategy session,
I'm joined by Rebecca Pearson, who recently acquired Design I.D., an interior design and architectural refurbishment consultancy. Rebecca finds herself facing several challenges during the transition, starting with smoothing out processes and creating SOPs.
Rebecca’s situation might be unique, but it comes down to the same core problem that so many business owners face—how to find the time to create the systems and processes you know you need to make everything else run smoother.
LuAnn Nigara and Rebecca Pearson's Ah-Ha Moments:
“It’s never going to feel like there's time for SOPs and regular meetings—you have to carve it out, or it just won’t happen.” – LuAnn
“We can’t continue to give the same personal touch our clients expect if we don't have clear processes documented.” – Rebecca
“You don’t know what you don’t know—so having processes documented ensures consistency, especially through transitions.” – Rebecca
“These team meetings aren’t for no reason—a lot of good comes out of them.” – LuAnn
More About Rebecca Pearson
As Creative Services Director for Waterfield Hill, a family-run investment company focused on the interiors sector, I oversee business growth, design, brand, and marketing across our three subsidiaries—DBSJ, Denne Joinery, and Design I.D.
After studying architecture at university, my career has spanned creative services in the interiors sector, working with contractors, consultants, and design studios before co-founding Waterfield Hill in 2022 alongside my father, mother, brother, and husband. Since then, we have strategically expanded our group — acquiring DBSJ in 2022, Denne Joinery in 2023, and Design I.D. in 2024 — with a shared vision: to create exceptional interiors, together. In 2024, we were honoured to be recognised by The Sunday Times as one of Britain’s Top 20 fastest-growing private companies and by Construction News as Fit-Out Specialist of the Year (DBSJ).
My current focus is successfully integrating our latest acquisition, Design I.D., an interior design and architectural refurbishment consultancy, ensuring a seamless transition into our group. I thrive in fast-paced environments, bringing clarity and structure to complex challenges, and am dedicated to setting up our businesses for continued success, profitability, efficiency, and growth.
Connect with Rebecca Pearson
Website
A Big THANK YOU to Today’s Podcast Sponsor:
Design Trade Service
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Design Trade Service - Sign Up Today!
2025 Business of Interiors Community Summit
Kravet -
Today With Noel Gatts:
Today I am joined by Noel Gatts, founder of beam&bloom interiors and HGTV Host on "Home Inspector Joe" and "What's Wrong With That House?" With a unique background spanning from Broadway to interior design, Noel brings a character-driven approach that transforms how designers connect with clients. In this episode, she reveals how her theatrical training informs her design process, helping her understand clients as "characters" with unique needs and stories, moving beyond standard questionnaires to questions that lead to deeper discovery.
Through examples from both her design practice and television experience, Noel demonstrates how investing time in understanding clients' characters leads to fewer revisions, stronger relationships, and spaces that authentically reflect who they are. Her candid discussion about the realities of design television offers a fascinating behind-the-scenes look at how designers create impact despite tight timelines and budget constraints, while providing practical strategies for creating a character-driven approach that saves time and builds trust in your own design business.
LuAnn Nigara and Noel Gatts's Ah-Ha Moments:
“We can learn so much if we don’t make it about what we want to do, but use our talents to enhance what the client wants to do,” - Noel Gatts
More About Noel Gatts
HGTV Host and Designer on two popular hour long renovation shows since 2022, “Home Inspector Joe” and “What’s Wrong With That House?” and creator of the “heart+home+harmony LIVE” series on Instagram and YouTube, Noel is known for her warm & spirited personality and her penchant for statement earrings. A hallmark of her ethos is her ability to authentically, compassionately & intuitively connect with her audience, colleagues and clients. Her character driven approach to design, and her focus on savvy and sustainable investments is prevalent in all of her work.
Connect with Noel Gatts
Beam & Bloom, Interior Design Studio
Website
Instagram
Noel Gatts, TV/Hosting/Personality Page
Website
Instagram
YouTube, Interior Enthusiast Chanel, with heart+home+harmony "podcast" LIVE archives
YouTube
TikTok
LinkedIn
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Design Trade Service - Sign Up Today!
Other Shows:
AWDB #297: Mikel Welch: Interior Design, TV, Self Made Man
AWDB # 833: Flashback Friday: Mikel Welch: Be Determined and Get the Job Done
AWDB #1005: Campbell Minister: Building a Referral Based Interior Design Business
AWDB #704: Power Talk Friday: George Oliphant: George to the Rescue -
Today With Porsche Williams:
Welcome to A Well-Designed Business. Today, Porsche Williams, founder of The Prototype, joins me to discuss the power of streamlined backend operations for interior designers.
Porsche’s company specializes in seamlessly managing client onboarding, discovery calls, lead management, and more, freeing designers from administrative overwhelm. She believes that “your creativity thrives when your business operations are optimized” (a money line if ever I’ve heard one)! Today, she shares how delegating tasks leads to a better client experience, more creativity, and more profitability.
LuAnn Nigara and Porsche Williams's Ah-Ha Moments:
“Your creativity thrives when your business operations are optimized.” - Porsche Williams
"Just because it’s on your to-do list doesn't mean you have to be the one checking it off." - Porsche Williams
"Clients don’t expect you to handle every detail personally; they expect professionalism, clarity, and consistency in your process." - LuAnn Nigara
More About Porsche Williams
Porsche Williams is the CEO of The Prototype, a Business Concierge firm dedicated to supporting interior designers, leaders, and entrepreneurs. The Prototype enhances the client experience for interior design firms by handling essential business tasks, allowing designers to focus on their craft. With a team of Client Experience Specialists, they serve clients across the US, Canada, and Australia. The Prototype partners with IDS, ASID, Business of Design, and Business of Home, and was awarded the inaugural ASID Diversity in Design Small Business Grant in 2024.
Connect with Porsche Williams
Website
Instagram
LinkedIn
Free 30-minute Client Experience Audit for LuAnn Listeners!
Plus, LuAnn Listeners will get an exclusive bonus for our self-paced course “The Designer’s Guide to Reliable Lead Generation”! Open for enrollment from today to April 11th!
Unlock the Secrets to Successful Discovery Calls
The Prototype - Apply To Work With Us
Free Resource - The Lead Generation Jumpstart
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Jenny Blake's Concept of Permission Slips Episode -
Today With LuAnn Nigara:
Are you thinking about saying yes to a designer show house? Before you commit, listen to this episode.
A show house can be an incredible opportunity—but only if you approach it the right way. Too many designers assume that just participating will bring them business. It won’t.
Today, I’m sharing the smartest, most strategic insights from three powerhouse designers at different stages in their careers:
🎨 Barbara Ostrom – The "Queen of Show Houses" explains why some rooms bring in clients while others don’t.
🏡 Laura Hodges – Managed an entire Southern Living Idea House and reveals how to juggle a massive project while keeping your business on track.
🛁 Naika Andre – A first-timer who learned, the hard way, what works, what doesn’t, and what she’ll do differently next time.
We’ll cover:
✅ The real costs (hint: it’s not just the furniture)
✅ How to make sure a show house actually leads to press and clients
✅ Why marketing yourself is non-negotiable—no one will do it for you
✅ The tight deadlines and fast decision-making required to pull it off
If you’re serious about making a show house work for your business, this is the episode for you.
And if you want more details, listen to the full interviews with Barbara, Laura, and Naika—links are in the show notes.
PLUS: If you’re in NJ, PA, or NY, check out the Mansion in May and Bucks County Designer House, where Hannah Goldberg and Lori Bruno will be showcasing their work. Window Works is honored to be providing the window treatments for both!
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Mansion in May
Bucks County Designer House & Gardens
Other Shows:
AWDB #08: Barbara Ostrom: Curtain Up! Thirty Years of Spectacular Showhouse Rooms
AWDB #960: Laura Hodges: The Behind the Scenes of the Southern Living Showhouse
AWDB #1055: Naïka André: Do It Scared – A Designer’s Journey Through Her First Show House -
Today With Alexander Dornbracht:
Today I am joined by Alexander Dornbracht, VP and General Manager of Kallista, a brand renowned for authentic luxury plumbing and brassware. Recorded live from our KBIS podcast booth, Alexander shares how his family legacy in the industry—his grandfather founded Dornbracht—shaped his passion for excellence in design.
Alexander reveals why Kallista stands out as a designer-driven luxury brand, explaining that despite its premium positioning, they maintain the personal touch that designers value. He discusses his passion for product development and shares his philosophy: "If you lead with the best possible design product at the highest quality with the best after-sales service, that's a solid foundation to win."
Learn about Kallista's engineering innovations, including the industry's thinnest spout and custom stone tubs, plus their evolution from working with small European suppliers to becoming part of the Kohler family while maintaining their distinct luxury identity.
Whether you specify luxury products or appreciate exceptional craftsmanship, this episode offers valuable insights into how true luxury brands balance heritage with innovation.
LuAnn Nigara and Alexander Dornbracht's Ah-Ha Moments:
“We are the brand that can always say yes to the designer vision,” - Alexander Dornbracht
More About Alexander Dornbracht
Alexander serves as the Managing Director for Kallista, a leading luxury brassware brand in the global bathroom and kitchen space. He built his career within multiple roles in sales and marketing organizations across a variety of industries and holds an intl. MBA from the University of San Diego.
His heritage in the kitchen and bath industry has allowed him to grow up with a unique perspective and depth of knowledge, that continues to serve as a strong foundation for leadership and entrepreneurship.
Alexander found his true passion in the interior design community and is committed to driving industry innovation and evolution in the luxury goods sector.
Connect with Alexander Dornbracht
Website
Instagram
Facebook
Pinterest
LinkedIn
Houzz
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Other Shows:
AWDB: 1069: Live from KBIS 2025: Richard Anuszkiewicz on Elevating Design, Brand Collaborations & Crafting a Successful Career -
Today With Jessie Surber:
In this On-Air Strategy Session, I work with Jessie Surber of Jessie Surber Design to tackle the challenge of growing a design business in a small town. Based in Greenville, Ohio (population 12,000), Jessie is passionate about British-inspired interiors but struggles with converting website visitors into inquiries. I provide strategic guidance on whether to fully embrace her niche now or take a more gradual approach while building her client base, particularly considering her young family. This episode offers valuable insights for designers in smaller markets, those balancing business growth with family responsibilities, and anyone questioning how much to niche down in the early stages of business.
LuAnn Nigara and Jessie Surber's Ah-Ha Moments:
“Be prepared to be lucky.” - LuAnn Nigara
More About Jessie Surber
Jessie Surber is the founder and principal designer of Jessie Surber Design, a full-service interior design firm with a passion for British-inspired interiors. Driven by her love of art and craftsmanship, she helps clients create warm and personal homes designed for the way they live.
With a background in home renovations and construction, Jessie has a keen eye for detail and a practical approach to transforming spaces. She has worked on full-scale renovations, home additions, and custom design projects, collaborating closely with contractors and artisans to bring her client’s visions to life.
When she’s not designing, Jessie loves exploring art galleries, gardening, and spending time with her three children—which fuels her creativity.
Connect with Jessie Surber
Website
Instagram
Facebook
LinkedIn
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
New blog: Why Niching Your Business is the Smartest Move You’ll Ever Make
On Air Strategy Sessions with LuAnn
Other Shows:
316: Wendy Woloshchuk: FaceBook: The Primary Marketing Tool for Her Interior Design Business
527: Power Talk Friday: Where Are They Now? Wendy Woloshchuk: Grow Your Business Through Action
840: Jean Stoffer: Work in Harmony Through Every Season of Life -
Today With Maya Crowne & Price Latimer:
In today’s episode, I sit down with Maya Crowne and Price Latimer, the visionary co-founders of Alkemis Paint. What started as a personal search for a healthier alternative to conventional paint turned into a groundbreaking company redefining the industry with plastic-free, plant-based, high-performance paint.
What You’ll Learn in This Episode:
✔️ Why most conventional paints contain plastic—and how that impacts indoor air quality and the environment
✔️ How Maya and Price turned a personal frustration into a thriving business that challenges industry norms
✔️ The power of educating your clients about healthier, smarter alternatives
✔️ Actionable strategies for building a brand that aligns with your values
✔️ How to differentiate your business by identifying gaps in the market
LuAnn Nigara, Maya Crowne & Price Latimers Ah-Ha Moments:
"We’ve been painting our walls with plastic for decades—without questioning it. Once we realized that, we knew there had to be a better way." – Maya Crowne
"If we care about clean beauty, organic food, and air purifiers, why aren’t we thinking about the air we breathe inside our own homes?" – Price Latimer
"Innovation starts with frustration. I couldn’t paint my tiny apartment without suffocating—so I started asking why paint has to be this way in the first place." – Maya Crowne
More About Maya Crowne & Price Latimer
Maya Crowne, CEO and Co-Founder of Alkemis Paint
After a successful corporate career, I felt the desire to return to my creative roots and focus on my love of color by creating a paint company that is truly all-natural, non-toxic and sustainable, with the addition of functional wellness benefits.
Price Latimer, CCO and Co-Founder of Alkemis Paint
Humans currently spend approximately 90% of their time in enclosed spaces. Whether in residential or public settings, we are invariably surrounded by paint products almost every minute of the day and yet are often oblivious to their deleterious aspects. Alkemis Paint was founded because we can—and we must—do better for ourselves and for the planet. It is well-established that colors, nature, and aesthetics can positively influence our mood.
Connect with Maya Crowne & Price Latimer
Website
Instagram
Facebook
Pinterest
LinkedIn
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Other Shows:
AWDB #32: Robin Baron – The President of ASID NY Metro Chapter Talks with us about PR and Brand Development
AWDB #540: Robin Baron: Strategic Thinking on Product Development -
Today With Brenda Danso:
As an interior designer, you do more than create beautiful spaces—you guide clients through major life transitions, juggle countless responsibilities, and often take on an emotional load that goes far beyond design. But how do you protect your own well-being in the process?
In this episode, Brenda Danso, founder of BD Interior Design and mental health expert, shares powerful insights on recognizing burnout, managing stress, and creating environments that promote emotional well-being—for both yourself and your clients. Learn how to set boundaries, navigate emotionally charged client interactions, and design a business that truly supports your mental health.
If you’ve ever felt overwhelmed, exhausted, or like you’re constantly running on empty, this conversation is for you. Tune in now and take the first step toward a healthier, more sustainable design business.
LuAnn Nigara and Brenda Danso’s Ah-Ha Moments:
“Burnout doesn’t always show up as exhaustion. Sometimes it looks like resentment—toward your work, your clients, or even yourself for taking on too much.” – Brenda Danso
“Your business should fit into your life, not the other way around. If it doesn’t, you have to step back and ask—what needs to change?” – Brenda Danso
“Success isn’t just about how much money you make—it’s about how you feel while making it. If you’re constantly drained and stressed, is that really the business you want?” – LuAnn Nigara
“Sometimes we’re so busy pushing forward that we don’t realize we’re running on empty. Taking a pause isn’t failure—it’s what allows you to keep going.” – LuAnn Nigara
More About Brenda Danso
Brenda Danso, the visionary behind BD Interior Design, brings a unique perspective that intertwines mental health and design. Originally from California, she seamlessly transitioned from a career in mental health therapy to pursuing her true passion for design. Brenda is widely acclaimed for her approachable nature, making her clients feel comfortable and understood throughout the design process.
In addition to her design expertise, Brenda has emerged as a trusted figure in the design world. She frequently shares her insights and knowledge as a recognized expert on Cityline TV, where she delves into the intersection of design, well-being, and mental health. With her deep understanding of branding and mental health, Brenda has achieved remarkable success, becoming a source of inspiration for aspiring designers and entrepreneurs alike.
Connect with Brenda Danso
Website
Instagram
Facebook
YouTube
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Other Shows:
AWDB #974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business
AWDB #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business
AWDB #940: Christine Vroom: An Honest Conversation about Mental Health and the Interior Design Industry -
Today With Peter and Alex Spalding:
Welcome to a Well-Designed Business. On today’s sponsored show, I’m joined by Peter and Alex Spalding, founders of Daniel House Club.
Daniel House Club is a designer trade program that provides access to a vast network of vendors, offering countless product options, concierge services, and tools to simplify procurement, shipping, and admin.
Peter and Alex are committed to keeping their program simple and supportive for designers—and they’ve built that goal into every step of their process.
Today, they’re here to share their story and tell us how Daniel House Club can help you streamline furniture acquisition and remove headaches and hassle from your projects.
LuAnn Nigara, Peter and Alex Spalding’s Ah-Ha Moments:
"Let's be real, you're a designer, you should be able to design a home, not design a logistics spreadsheet." -LuAnn
"What I do like about this is it has given me the ability to be profitable working at a different range. I can do a $300,000 living room for one client and still help someone furnish their home for $25,000 without losing my shirt." -Peter
"We look for simple, not easy. Our goal is to make life easier for designers, even if it means things are more complicated for us on the back end." -Alex
More About Peter and Alex Spalding
We started out like many of you—running a design firm, juggling countless projects, and chasing slim margins. As we scaled, we noticed something surprising: the part of the business that kept our doors open wasn’t our design services—it was furniture sales.
That realization changed everything.
We decided to rethink the way interior designers source and sell furniture. What if we could simplify it? What if we could make it more profitable? What if we could create a platform that frees designers to focus on their craft instead of chasing vendors and managing endless logistics?
That’s exactly what Daniel House Club is today. We’ve streamlined the process of acquiring and reselling furniture so you can spend less time on admin and more time doing what you do best.
Whether you’re working on a single room or a full-scale project, our tools and resources are designed to make your business not only run smoother—but thrive.
We’re here to make your work easier, your profits stronger, and your clients happier.
Connect with Peter and Alex Spalding
Website
Instagram
Pinterest -
Today With Richard Anuszkiewicz:
Welcome to another episode of A Well-Designed Business! Today, we’re diving into the world of high-end kitchen and bath design with the incredibly talented Richard Anuszkiewicz. As an award-winning designer and industry thought leader, Richard has built a name for himself through his innovative approach, brand collaborations, and unwavering commitment to excellence.
In this episode, we uncover the key ingredients that set luxury design apart and explore how you can apply these principles to your own business. You’ll learn:
The essential elements that define true luxury in design.
How strategic brand partnerships can expand your influence and opportunities.
The mindset shifts needed to position yourself at the top of your niche.
Whether you’re a seasoned designer or just starting to carve out your space in the industry, this episode is packed with valuable takeaways to help you elevate your business.
LuAnn Nigara and Richard Anuszkiewicz’s Ah-Ha Moments:
"Luxury isn’t just about beautiful products—it’s about crafting an unforgettable experience." – Richard Anuszkiewicz
"The details are what define high-end design. From materials to functionality, every element must be intentional." – Richard Anuszkiewicz
"Excellence in design is about constantly pushing boundaries, staying curious, and never settling for average." – LuAnn Nigara
More About Richard Anuszkiewicz
Highlighted as a top industry innovator by Kitchen & Bath Design News for creative talents and business acumen, Richard T. Anuszkiewicz is a recognized North American kitchen and bath design authority. A 2019 NKBA Insider, 2018 Coverings Emerging Leader, 2017 Modenus Top 10 Design Influencer and Washingtonian Style Setter, Richard graduated from Virginia Tech NKBA accredited Residential Design program and is an alumnus of the NKBA Top 30 Under 30 program in 2013.
Anuszkiewicz is a respected keynote speaker presenting nationally at premier industry events including: Dwell on Design Los Angeles, Design Chicago, Wanted Design New York, DDA Toronto, KBIS Las Vegas and Orlando. Richard has been highlighted in numerous high-profile publications, such as Vanity Fair, Architectural Digest, Traditional Home, House Beautiful, The Washington Post, The Editor At Large, Robb Report, HGTV and more. He enjoys staying up to date with trends and technologies and most recently he was abroad at Salone del Mobile in Milan, Living Kitchen in Cologne and The London Design Festival.
Connect with Richard Anuszkiewicz
Website
Instagram
Facebook
LinkedIn
A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by:
Window Works
Excting Windows!
Mydoma Studio
Duke Renders
DTS
Kravet Inc
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Join AjMadison Pro today!
LuAnn University Intensives - Coming up mid-March!
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! -
Today With Sandra Funk:
Today with Sandra Funk, we explore the transformative power of client experience in building a thriving interior design business. Sandra shares her pivotal "dark night of the soul" moment when three clients fired her in one day, and how this crisis became the catalyst for completely reimagining her approach to client relationships.
We dive into her philosophy of viewing client partnerships as "mini marriages" that require clear communication, boundaries, and emotional understanding throughout the design journey. Sandra reveals the specific strategies that have made House of Funk so successful, from surprise and delight moments to avoiding nickel-and-diming clients for small changes.
As The Interior Design Standard celebrates five years and 1,000 members, Sandra also shares exciting news about evolving her coaching program into a more intentional, curated community for serious designers who want to level up their businesses.
LuAnn Nigara and Sandra Funk’s Ah-Ha Moments:
“I started looking at it from the client’s point of view. How will it land for them instead of what works for me?” - Sandra Funk
More About Sandra Funk
Sandra Funk is the founder and CEO of the boutique interior design firm, House of Funk. After 20 years as a luxury designer, Sandra is now a business strategist deeply rooted in empowering and educating design entrepreneurs. With her turnkey approach, she welcomes designers into her inner circle, sharing her proven process for a balanced, joy-filled and wildly profitable design firm.
Connect with Sandra Funk
Interior Design Standard
Interior Design Standard Sneak Peek
How to Start an Interior Design Business
Interior Design Pricing
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Other Shows:
#520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!
#660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”
#753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business
#801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation
#845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating
#1010: Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill -
Today With Ashley Ross:
In this episode of A Well-Designed Business, I sit down with Ashley Ross, the self-taught designer and founder of Muse Noire, to discuss her journey of building a business that defies traditional expectations. Ashley shares how she confidently navigated her second career, blending creativity with strategy to create a design firm that thrives on relationships, bold risks, and staying true to her vision.
You’ll learn how to:
Build a business with confidence, embracing your unique journey.
Focus on the importance of relationships and trust in growing a business.
Take bold, aligned risks to create meaningful growth and success.
Whether you're a new designer or looking to revamp your approach to business, this episode offers actionable insights and inspiration to help you confidently step into your full potential.
LuAnn Nigara and Ashley Ross’s Ah-Ha Moments:
“Sometimes when people are having their second act, they fumble around in the beginning, not realizing that they have transferable skills.” — Ashley Ross
“You can’t be successful until you have defined what success means to you.” — LuAnn Nigara
“Business is about relationships. It’s about how you show up for your clients, how you connect, and how you build trust.” — Ashley Ross
“Take your transferable skills and transfer them immediately. Don’t waste time.” — Ashley Ross
More About Ashley Ross
Muse Noire is a full service design firm with offices in both North Carolina and Texas, yet serving clients throughout the US. We are dedicated to curating contemporary global homes that celebrate culture. Led by founder and principal designer, Ashley Ross, the firm journeys clients to the intersection of their own cultural heritage and Muse Noire’s palatable script of interior wellness. Established in 2019, Muse Noire was born out of Ashley’s desire to create spaces that embrace people of color and make them feel whole when they return home. Recognizing the sacrifices individuals make to fit societal norms, Ashley believes in immersing high-performing BIPOC executives in a timeless and tactile environment where they can truly be seen and heard.
Connect with Ashley Ross
Website
Instagram
A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by:
Window Works
Excting Windows!
Mydoma Studio
Duke Renders
DTS
Kravet Inc
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
LuAnn University Intensives - Coming up mid-March!
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Other Shows:
AWDB #986: Power Talk Friday: Sandra Funk: Boundaries and Expectations are a Few of My Favorite Things
AWDB #803: Power Talk Friday: Amber De La Garza: Productivity is Personal – How to Create Systems that Will Work for You!
AWDB #1040: Power Talk Friday: Eileen Hahn: 5 Steps to an Exceptional Hire -
Today With Abby Fitzgerald:
Welcome to a Well-Designed Business! In today's on-air coaching session, I'm helping my guest, Abby Fitzgerald of Fitz Haus Interior Design, master the seasonal ebbs and flows of her business–a challenge that every designer faces but few plan for effectively.
Today, we're diving deep into creating a strategic roadmap for her year, tackling everything from revenue planning across quarters to building those crucial financial reserves. After years of managing WindowWorks through seasonal cycles, I'm sharing exactly how to prepare for slower months while maximizing the busy ones.
If you've ever worried about those predictable slow seasons or wondered how to structure your year for consistent success, this episode is your blueprint for action.
LuAnn Nigara and Abby Fitzgerald’s Ah-Ha Moments:
"The difference between success and failure with a proven idea isn't about being first - it's about being the one who actually takes action. Success goes to the person who hears the idea and does something with it." - LuAnn Nigara
"In business, don't waste time deciding what others are doing. Stay in your lane, build your business with respect, maintain the right cadence, and operate from a genuine place. Don't be a pain in the butt - just do your work authentically." - LuAnn Nigara
More About Abby Fitzgerald
Fitz Haus is a full-service interior design studio dedicated to bringing beauty, style, and functionality into your home serving clients in Central Pennsylvania.
Fitz Haus Interior Design was founded by me, Abby Fitzgerald, with the intention of creating beautiful spaces while providing a first-class customer experience. I have always had a love for design and had the opportunity to design and build my family home, which sparked my creativity and allowed me to showcase my design skills. I have a unique background in marketing, sales and public relations. I spent years in the corporate world before taking the leap to open my own business and pursue my true passion.
My husband Kerry and I reside in the small town of Carlisle, Pennsylvania with our three children Ryann, Liam and Ava Grae. When we're not travelling or running to and from soccer games we love spending time at home together.
Connect with Abby Fitzgerald
Website
Instagram
Facebook
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
2025 Business of Interiors Community Summit - June 23rd and 24th!
LuAnn University Intensives - Coming up mid-March!
Other Shows:
AWDB #453: Carolyn Flannery: Impact Your Pipeline With This One Strategy
AWDB #683: Jessica Matteson: The Client Experience Is #1 in Design
AWDB #1010: Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill -
Today With Eryn Oruncak:
Meet Eryn Oruncak, founder of Elan Design | Interior Design & Fine Art. As one of the first designers to achieve SIDC certification in neuroaesthetics, Eryn is leading the way in showing how this cutting-edge science can transform both our industry and our clients' lives.
In this episode, Eryn breaks down how neuroaesthetics - the science of how our environment and artwork affect our brain and nervous system - can help designers articulate their value and create more impactful spaces. She shares powerful insights about how our brains process environments, why custom pieces matter on a neurological level, and how understanding these principles can help you win client trust and defend your design decisions.
LuAnn Nigara and Eryn Oruncak’s Ah-Ha Moments:
"Neuroaesthetics is the way our environment and artwork affect our brain and nervous system." - Eryn
"Neuroesthetics marries your environment to your person." - Eryn
“Lighting is a huge element in a room. Light is life…Light makes you pay attention.” - Eryn
"You don't have to convince 10 people of this. You don't even have to convince anybody. You just have to let the people know who are already thinking this way, already open to it, that you're the answer." - LuAnn
More About Eryn Oruncak
Eryn Oruncak, founder of Elan Design | Interior Design & Fine Art, is known for her presentation of fine art paintings and evocative spaces. Eryn believes that the home is the foundation for your life, your work, and your family. One of the first in the design industry to achieve the SIDC Certification, Oruncak applies neuroaesthetic and biophilic principles to her well-crafted rooms and original artwork.
The customized residences and offices she designs for her clients result in their enhanced performance and optimized health. As a go-to expert, Oruncak is a global speaker on the subject of neuroaesthetics, the science of how our environment and art affect our brain and nervous system, and is an interior design advisor to trade associations on this relatively new discipline. Her work and expertise have been featured in several publications and media outlets around the world.
Connect with Eryn Oruncak
Website
Instagram
LinkedIn
Blog
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
LuAnn University Intensives - Coming up mid-March!
Free Zoom Annual Conference Preview - February 27th!
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Other Shows:
AWDB #569: PTF: Mike Peterson: Leveraging Design’s Influence on Health & Wellness to Increase Your Value Proposition
WTFP #260: Disruptor Alert: Life Was Never Meant to Be A Struggle – The Role Window Treatments Play in Our Unconscious Minds -
Today With Anna Nelson:
Today I'm joined by Anna Nelson, a Gallup and ICF certified strengths coach who helps entrepreneurs unlock and unleash their hidden superpowers. Through her diverse background as a marketer, saleswoman, project manager, and business owner, Anna discovered a fundamental truth: success and happiness come from building your business around your authentic strengths. Now she dedicates herself to helping others do the same.
In this illuminating discussion, I get my own CliftonStrengths assessment analyzed by Anna as she breaks down how understanding your natural talents can transform client selection, team building, and business operations. Having worked with many interior designers from our community, Anna brings unique insights into how you can leverage your strengths to create a more profitable, enjoyable business.
LuAnn Nigara and Anna Nelson’s Ah-Ha Moments:
"Don't ever say yes to being on a panel that you don't know your stuff with that thing, because it's just not necessary. You don't serve yourself." - LuAnn
"The more confident people doing the things that they are extremely good at, we need that. This world is so hard right now and we need people who are really confident, really good at what they do and who can go out and make a difference in someone's life." - Anna
"If you can do your life's work living in your strengths, I mean, that is the home run, right? That is the home run." - LuAnn
More About Anna Nelson
Anna Nelson is a Gallup and ICF certified strengths coach, who works with entrepreneurs, executives, working professionals, to unlock and unleash their hidden strengths.
But that’s not where she started—not even close. She’s been a marketer, a saleswoman, a project manager, and an MBA student. She’s owned multiple businesses, including a boutique handmade undergarment service. (Yes, really. And she can still whip up one heck of a custom bra.)
But one day, she realized a hard truth: If you don’t build your career, business, and life around your authentic, natural strengths, there will always be a ceiling on your success…and your happiness.
And her natural strength? It's helping other people find theirs, so they can confidently move forward in any area of life. She works with her clients to identify and unleash the superpowers that they didn’t even know they had so they find the confidence, clarity, and affirmation they need to take that next big step forward in life—whatever it may be.
Connect with Anna Nelson
Website
Instagram
LinkedIn
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Other Shows:
#1040: Power Talk Friday: Eileen Hahn: 5 Steps to an Exceptional Hire
#901: Power Talk Friday: Anna Nelson: The Power of Being a Strengths-Based Entrepreneur
#892: Sharon L. Sherman: Decoding Personality Types for Successful Client Outcomes
#589: Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million
#363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team -
Today With Abigail M. Horace:
Join me this week as I sit down with Abigail M. Horace, founder of Casa Marcelo. As a Black Latina designer, Abigail found herself surprised and frustrated to repeatedly see a lack of representation in the industry, even within a diverse area like New York City. She founded her firm in part to break away from stereotypes and biases—but she also had to navigate significant challenges along the way. Tune in to hear Abigail share her story and her insights on how to thrive and build success in an industry that doesn’t always offer a level playing field.
LuAnn Nigara and Abigail M. Horace’s Ah-Ha Moments:
“Others need to see people like them doing these things, right? The 10th grader and the 5th grader needs to see designers of color and architects of color and gay architects and all of the things so that they go, ‘oh, there's a place for me here.’” -LuAnn
“I feel like we're always silenced in being ourselves or being confident. And so that's something that I'm kind of working on right now—being more confident and being more straightforward with people.” -Abigail
More About Abigail M. Horace
Abigail M. Horace embarked on her Interior Design journey during her teenage years, inspired by shows like Extreme Makeover: Home Edition. After obtaining her Bachelor’s Degree in Interior Design from the New York Institute of Technology in 2010, she embarked on a distinguished 10+ year career in high-end residential design in New York City. In 2020, Abigail founded Casa Marcelo as a response to creative burnout and a lack of representation and work-life balance in the NYC Interior Design industry.
As she transitioned into entrepreneurship, Abigail reignited her passion for Interior Design, infusing her work with boundless creativity and a commitment to superior customer service. Her favorite aspect of design lies in envisioning the potential of a home through meticulous sourcing, particularly at the inception of a project.
Abigail draws inspiration from various sources including nature, historical architecture encountered during her travels, and her family. A dedicated wife and mother to two young sons, aged 6 and 2, she cherishes moments spent with her family, indulges in travel, relishes 'me-time', and delights in discovering new music.
Connect with Abigail M. Horace
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What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Mydoma Studio: get 20% off your first three months!
Jessica Bantom’s book: Design for Identity
Black Artisans and Designer’s Guild Lab (BADG) Cooper Hewitt Exhibition
Other Shows:
AWDB #908 Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1)
AWDB #912 Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers -
Today With LuAnn Nigara:
Vision, Intuition & Taking Bold Action in Your Business. 9 years. Over 1,000 episodes. More than 9 million downloads.
Today, A Well-Designed Business® celebrates a major milestone—and I could spend this episode reflecting on the journey. But if you know me, you know we’re going deeper than that. This isn’t just a celebration episode. It’s a conversation on vision, intuition, and action—the three pillars that drive every successful business. Over the years, I’ve learned that having a vision isn’t enough. You need to listen to your onside voice, make bold decisions, and—most importantly—act on them. This very podcast is proof of that.
So today, I’m sharing:
How A Well-Designed Business® started as a vision—and how it grew beyond my wildest dreams.
The key difference between hesitation and intuition (and how to know when to act)
Why some entrepreneurs stay stuck—and the mindset shift that will move you forward.
My step-by-step process on how I validate my big ideas and turn them into reality
This episode is for you if:
You’ve had an idea lingering in your mind, but you’re unsure if it’s the right move
You struggle to trust your intuition in business decisions
You’re ready to stop overthinking and start doing
It’s time to step into your next chapter. Are you ready?
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Other Shows:
AWDB #1000: 1000th Episode! LuAnn Nigara is Interviewed by Jude Charles! - Visa fler
