’Hello $FirstName’ - marketing experts discussing the topic of personalization

Ready to learn about personalization in marketing?

Where first season was based on the book ’Hello $FirstName - Profiting from Personalization’ - Season 2 takes it further to explore the Content Crisis of Personalization - and the roles that the Content Layer (hint: a parallel to the Data Layer but with... well Content) and GenAI play in truly making personalization scale.

The book is available in print and kindle and can be bought here:
https://amzn.eu/d/7con9Ex (or your local .com, .co.uk, .se amazon...)

A written abstract of the book can be downloaded here:
https://agillic.com/free-ebook-hello-firstname/

All models and illustrations from the book can be downloaded here:
https://www.omnichannelinstitute.com/resources?lang=en