Avsnitt
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Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way…
I’m sure we all know the frustration when you invest the time, energy, and money into ads that either don’t produce the expected results, OR that suddenly take a nosedive for no apparent reason.
The truth is, many business owners run into the problem of their Facebook ads not converting.
Lately, Facebook has been rolling out a lot of new updates to the Ads platform, many of which have caused issues with campaigns that were otherwise performing well.
And whilst there is no playbook that Meta hands out – Meta are notoriously silent when it comes to sharing any kind of information about what they’re doing and how it impacts the way we use the platforms – so there’s no foolproof guide for troubleshooting issues when they happen.
However, long experience tells me there are several steps you can take to bring your ad performance back where you need it to be.
So in this episode, I’ll share 10 fixes you can implement when your Facebook ads are broken or stop converting.
Episode: https://www.catherinelangman.com/episode-222/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://www.catherinelangman.com/work-with-me-shopify-expert/
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In the increasingly busy digital landscape we operate in as brand owners and eCommerce businesses, it’s harder and harder to capture the attention of your customers.
Think of the last time you spent time on social media. How many pieces of content did you notice? Did you scroll past most of it? What was it that actually stopped you scrolling?
One of the most effective ways to cut through the clutter is through brand design.
I don’t mean just your logo. A logo is only one small part of your branding.
Think about the brands whose marketing you really notice and engage with. They all have a distinct personality.
Their visual, written and experiential elements all consistently convey the brand personality and brand value.
And they manage to produce marketing content that is engaging, memorable and inspires action – purchase.
In this episode, I’m joined by brand designer Janelle and we dissect the branding of 4 successful brands, teasing out what it is that helps them connect with their customers.
At the end, we have a fun, free exercise you can do to help identify your own brand’s personality and style, so that you can also elevate your marketing to the next, more impactful level.
Episode: https://www.catherinelangman.com/episode-221/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://www.apple.com/au/
https://au.whogivesacrap.org/
https://gotoskincare.com/
https://styleware.com.au/
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Saknas det avsnitt?
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Did your eCommerce revenue drop in March? Or maybe February?
When results decline, the common knee-jerk reaction is to assume you’ve stuffed up in some way. That you did something to cause the downturn.
Or, to blame poor sales on the state of the economy.
Either way, you’re liable to end up in the same place: not investing time or money in marketing to drive your business forwards.
First of all, just because your sales might decline sometimes, does not mean your business is a failure.
Nor does it mean that consumer demand for your products has all but dried up and your business is doomed.
However, if you are experiencing a sales slump, not taking any action to rectify that situation WILL lead to that dismal ending! And I don’t want that for you.
So today on the show, I want to help you to identify what the real issue is, and what is the right action you need to take to fix it.
Episode: https://www.catherinelangman.com/episode-220/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://www.catherinelangman.com/work-with-me-marketing-specialist/
https://productpreneurmarketing.com/conversion-rate-optimisation/
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Is your business amazing yet? What do you need to do to get to Amazing?
This past month has felt a bit chaotic and unpredictable, with things like Afterpay Day promo being a massive high, and then a bunch of changes on the Meta Ads platform destabilising ads.
And I know a few of you have been feeling anxious as a result, wondering if it’s something you’ve done to stuff things up.
Trust me, it’s not you, it’s across the board. However, you don’t want to let it stay like that!
As we draw to the end of the first quarter of 2024, it’s time to do your quarterly review to assess what’s happened, what worked, what didn’t, and figure out what you need to do next.
Don’t stress – I’m here to help! In this episode, I share 5 short, fun exercises you can do to take stock and plan your next steps.
Remember, success is not an accident!
Episode: https://www.catherinelangman.com/episode-219/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://www.catherinelangman.com/work-with-me-marketing-specialist/
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Do you feel like you’re working your butt off but getting nowhere fast? Like, you’re so busy all the time you could not possibly work any harder or longer hours than you already are.
I want to talk about the concept of Return On Effort. Not Return On Investment, but Effort.
How can you get a bit more leverage into your days so that the results and outcomes you can produce are bigger and better compared to the efforts or inputs you put in.
Often, people don’t figure out if their efforts are actually generating a return. I see far too many business owners working for peanuts over a very long period of time, and they don’t even realise it.
In this episode, I’ll be sharing how you can plan ahead while considering your return on effort as well as investment.
Then we’ll discuss how you should measure your actual return on effort to make sure the actions you took produced the level of results you wanted.
And most importantly of all, we’ll discuss how you can improve your return on effort AND get there faster than ever before.
For the full show notes visit https://www.catherinelangman.com/episode-218/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Time Sucking Monster quiz: https://quiz.catherinelangman.com/sf/ca2386a4
90 Day Planning Process podcast: https://www.catherinelangman.com/episode-158/
Hire a VA: https://www.catherinelangman.com/ecommerce-virtual-assistant/
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It’s often the case that entrepreneurs launch their brands feeling as though they’ve done the hard work by actually getting their product to launch.
But while designing and manufacturing a product and getting it to market is no small feat, the real hard work of growing a business is yet to happen.
Building an audience. Gaining brand awareness. Getting customers to actually buy your product – not just once, but over and over again to produce consistent and growing revenues.
None of that stuff is easy. Often it’s a bit boring. There are frequent problems and disappointments and issues that require solving.
There are certain ingredients we must have in order to sustain motivation and productivity over the long-haul, which is necessary if we want to experience lasting success.And certain strategies we need to employ consistently if we want to build brand awareness, create demand for our products and convert paying customers.
Your eCommerce business and the success and profitability of your digital marketing, requires all of these ingredients, which is the topic of today’s episode.
Today on the show I’m joined by Raph McGowan, founder of innovative Aussie brand Bakslap.
Since launching only a few years ago, Bakslap has experienced some rapid growth and is now primed to take some major international markets by storm.
There are four key takeaways I want you to take away from this conversation, that could really help ignite massive brand visibility and fuel faster growth in your own business.
Starting with passion and purpose, the two ingredients that fuel Raph’s motivation through all the ups and downs, as well as forming the basis of the stories and content that capture and engage his audience’s attention.
And then the two key strategies – public, grass-roots events and partnerships – take those stories to the masses, giving Raph and Bakslap the kind of brand awareness that a successful eCommerce business needs to leverage in order to scale and grow.
Aside from creating this incredibly successful venture, Raph is also humble and clearly enjoys what he does every day. His positivity is quite infectious!
For the full show notes visit https://www.catherinelangman.com/episode-217/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://bakslap.com/
https://productpreneurmarketing.com/lets-talk/Photo Credit: Couriermail Australia
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One of the hardest things when it comes to planning for growth, is estimating your future revenue and setting goals around how much you’ll grow month on month and year on year.
Business owners and leaders crave predictable, profitable growth.
But, most people who have been in business for even a short while, know from experience that there are a lot of variables outside your control, which makes it extremely difficult to plan ahead with confidence.
It also makes it extremely difficult for many entrepreneurs to spend money with confidence on things like advertising or other strategies to generate that growth.
What then happens, is business owners proceed with a high degree of caution and are very conservative with their marketing investments – not wanting to risk too much money until they have proof that their ads or other activities are getting good results, and assuming that they’ll then be able to scale up in time to achieve their goals.
Unfortunately, this rarely produces the results that they’re after, which then dents the business owner's level of confidence and their motivation to keep at it.
For starters, they often don’t go out with the right mix of channels required to get the best results.
There’s also a commonly-held misconception that you can never guarantee any kind of specific result when it comes to your digital marketing.
However, as the business owner, or if you work with a marketing specialist that does work across all of those channels to implement whole-of-business growth strategies, then there are ways to be able to predict your revenue and profit growth with a high level of accuracy.
And in 2024, with the state of our economy right now, net profit growth is probably far more important than top line revenue growth. So if you don’t master this, you will definitely struggle more…
So today on the show, I’m going to walk you through the revenue growth modelling method I’ve developed that leads to much more accurate growth predictions and overall better results, both in terms of revenue and profits.
For the full show notes visit https://www.catherinelangman.com/episode-216/ -
With all this hype and media coverage around Taylor Swift's Downunder Tour, and with all the records this tour has smashed in terms of ticket sales and revenue, it got us thinking about the marketing for such mania.
Did you know that the average Swiftie fan wasn't just attending a concert, but embarking on a full-blown adventure?With an estimated spending of $1300 on tickets, travel, accommodation, and merchandise, it's clear that attending a Taylor Swift concert was more than just a show—it was a pilgrimage for fans.
So for this episode, grab your sparkly outfits and get ready to uncover the marketing strategies and business lessons that makes the Eras Tour an unforgettable journey for fans and a lucrative venture for Taylor Swift, and how you can effectively apply these mega strategies to your own business marketing.
For the full show notes visit https://www.catherinelangman.com/episode-215/Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk/
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One of the most critical elements of a high converting eCommerce website is the navigation.
We know, statistically, that providing customers with a great website user experience is hugely impactful on conversions.
With an intuitive navigation, your customers can quickly find what they’re looking for.
Additionally, with more than 70% of website visitors now on mobile devices, the navigation becomes even more critical. We have such a small amount of real estate on a mobile device screen, so the way we design our navigation plays an even bigger role.
Plus, if you include all the right design and interactive elements you’ll give them nice little hits of dopamine as they successfully navigate on your site, and you’ll find your conversion rate will go up significantly.
In this episode, we go through the most common mistakes we see eCommerce businesses make all the time with their navigation, as well as her top tips for getting this critical component of your website right. So by the end of the episode, you will have several steps you can take and implement immediately on your own website.
For the full show notes visit https://www.catherinelangman.com/episode-214/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk/
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Most eCommerce brands that are struggling to grow right now are stuck because they’re making this one critical error:
They don’t have the right, over-arching growth strategy in place.
It’s not that these brands aren’t implementing some marketing strategies… They’re usually implementing a bunch of tactics like email marketing, posting content on socials, maybe spending money on advertising. Sometimes even SEO.
But if you’re doing all that and finding it’s still not working, and if you’ve ever said to me (or to yourself or to anyone else) that you’ve tried every marketing tactic and it’s not working…
Then you’re probably missing this too.
At the end of the day, all of those marketing and advertising channels are just that: communication channels. In and of themselves, they’re not strategies.
For example, over the last few weeks I’ve been personally designing growth strategies for my newest Mastery clients, but let me tell you about one in particular.
She’s got a gorgeous brand and has grown it well over a few years, but over the last 12 months she’s plateaued with no growth on the year before.
She initially said to me before we started working together that she has tried everything but it’s not working. Her knee-jerk reaction was that the state of the economy was to blame.
Of course, there are definitely ways in which the cost of living and the economy impacts business.
But 9 times out of 10, that’s not the cause of these brands’ struggle.
So in this episode, I want to share with you how I personally go about designing growth strategies that make millions of dollars. Even in today’s market.
To accompany this episode, I’ve recorded a short tutorial video about how I calculate eCommerce revenue growth projections accurately. If you’d like to access this for free, head to catherinelangman.com/dashboard
For the full show notes visit https://www.catherinelangman.com/episode-213/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk/
https://catherinelangman.com/dashboard
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While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC.
Without traffic first, without getting eyeballs onto your website, nothing else matters and your business will remain the world’s best kept secret.
But, not all traffic is equal and getting quality traffic at a profit is harder than it used to be.
To scale and grow a profitable online store, you need a mix of three kinds of traffic: owned – from your own database, such as Klaviyo; paid – which is advertising; and earned – earning organic search traffic being the main strategy there.
You want to aim for 40% of your traffic and sales coming from organic traffic, and when you do a great job of this you’ll generally find that your conversion rate from this traffic is higher than most other channels, probably with the exception of your email marketing.
To get more organic traffic, though, requires working on SEO. And unfortunately, this activity is something you need to work on regularly and consistently.
It’s also the kind of digital marketing that evolves over time, as new technologies and platforms come into play and as consumer behaviour changes.
So today on the show, I’ve invited Karen from my team onto the show. Karen is what I like to call an SEO queen, and she’s going to share details around the top 5 SEO trends for eCommerce businesses in 2024, and how you can incorporate them into your marketing.
For the full show notes visit https://www.catherinelangman.com/episode-212/Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk/
https://linkby.com/
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On average, eCommerce websites convert at 2-3%, whilst average revenue per website visitor varies from brand to brand.
Lately, I’ve been auditing a number of eCommerce businesses who are desperately trying to grow their revenue and profits, to make and keep more money in their business.
But they not only don’t know these metrics, or any of the other performance metrics that drive growth.
They also don’t know how to improve them so that they can actually achieve their growth goals.
Many times I hear comments like “I feel like I’ve tried everything and it hasn’t worked”.
Unfortunately, behind that statement is frequently someone who has chased shiny objects in a misguided attempt to discover the magic silver bullet that grants them overnight million-dollar success.
Or, someone who has implemented a whole bunch of tactics that they’ve had recommended to them, but without any kind of overarching strategy to tie it all together.
In the end, they’re going about it the wrong way, and in the process they end up giving their brains a whole lotta evidence that this doesn’t work.
But with a better process and a strategy tailored to your specific business, anything is possible.
For example, what if there was a strategy that could 3x the average revenue per visitor AND 4x the conversion rate?
And what if it did that WITHOUT paying more money on ads?
I'm pretty sure you'd want it....
Well guess what – that strategy actually exists!
And even better – this is all automated!
So let’s dive in shall we? Listen in to discover how to double the number of customers who buy from you – on autopilot. And don’t miss the #1 critical error that far too many eCom brands make that prevents them from getting results like this, which I’ll share towards the end. You don’t want to be making this in your own business, trust me!
For the full show notes visit https://www.catherinelangman.com/episode-211/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk/
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Without fail, every business has areas where they’re struggling and that impact their ability to grow.
If your marketing is inefficient or ineffective, it will also be unprofitable. So not only will you not be growing your business as quickly as you’d like, but you’ll also be heading towards a cash flow crunch that could kill your business entirely.
Similarly, if your operations and fulfilment are inefficient or ineffective, that can act as a handbrake on the marketing so that you also slow down your growth.
This situation is so common and can happen to businesses at any stage, from early stage to mature businesses that have been around for a long time.
The issue is this: brands miscalculating how much they can and should spend in advertising in order to acquire a new customer.
Brands mis-calculate this in two ways, or rather they don’t actually calculate it at all and make one of the following two errors as a result:
Either they over-spend on advertising in an effort to scale and grow really rapidly.
Or they under-spend on advertising out of the fear of running out of money.
Either way, they end up in a cash-flow crunch.
Spending too little means you don’t grow revenue quickly enough to actually make a profit over and above your fixed expenses.
Spend too much and you end up converting new customers at a price too expensive to be profitable.
In this episode, I go into detail about the critical scaling error brands make that absolutely kills profits, and what you should do about it!
For the full show notes visit https://www.catherinelangman.com/episode-210/Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk/
Don’t miss my FREE 2024 eCommerce Marketing PlaybookDiscover my most important insights about what’s working right now AND steal my top secret marketing strategies that generated over $6million in revenue in 2023!
Download your free copy now (available for a limited time) https://www.catherinelangman.com/playbook
Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them. -
One of the biggest frustrations a lot of eCommerce brands struggle with is the constant need to produce creative content.
Typically, photography, graphic design and copywriting is not a core skill set, and so it becomes a time-consuming chore frequently procrastinated over.
But if you find yourself always on the back foot, trying to produce some content for social media, or for a major promotion, you’ll know the stress this causes!
Unfortunately, this kind of scenario leads to content that’s just “thrown up for the sake of having something there”, rather than content that’s strategically planned and intentional.
And this leads to sub-standard results from ad campaigns, email campaigns, and any other marketing efforts.
With the way digital platforms now work, we all need to be producing and sharing new creative content on a much more regular basis.
The way algorithms work requires fresh creative content in order to engage viewers and produce the best results.
Meaning, in order to convert sales at the highest, most profitable rate possible, we all need to be producing more new content, more frequently.
And this requires a systematic approach to content creation in order to achieve your growth goals.
In this podcast episode, I explain how I approach this and give you a step-by-step guide to building a content creation system in your own business, designed to help you achieve your revenue targets. (Preferably without as much hustle and overwhelm!)
Let’s dive in…
For the full show notes visit https://www.catherinelangman.com/episode-209/Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk/
Don’t miss my FREE 2024 eCommerce Marketing Playbook
Discover my most important insights about what’s working right now AND steal my top secret marketing strategies that generated over $6million in revenue in 2023!
Download your free copy now (available for a limited time)
https://www.catherinelangman.com/playbook
Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them. -
The other day, I read a news article about a 13 year old kid from Oklahoma who became the first person ever to win the video game Tetris.
Long believed to be an impossible myth, the player – Willis Gibson – reached level 157 and a score of 999,999, launching the never-seen-before “kill screen” where the game crashes and there’s nothing left to play.
The video game of Tetris was first launched in 1985, so it’s taken humans nearly 4 decades to master every possible level of the game.
Thankfully, it doesn’t need to take that long to achieve each level of growing a business!
Though understanding what each level of scale is and how to master it will be a necessary starting point if you do want to master the game of scaling a business.
I’ve spent most of my career helping business owners scale their companies through mastering their marketing to acquire more customers.
Customer acquisition was THE key to scale…or at least I thought so.
But over time, I began to realise we were just scratching the surface as it relates to “scaling a company…”
Because scale is about so much more than just revenue growth and customer acquisition.
There are 5 distinct levels, or phases, you must pass through in order to successfully scale a profitable business.
And, if you aren’t growing nearly as fast as you want, chances are you’re stuck in one of them.
So in this episode, I’m going to share what the five levels of scale are and what you need to do and achieve at each level before you can move on to the next.
For the full show notes visit https://www.catherinelangman.com/episode-208/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk/
Don’t miss my FREE 2024 eCommerce Marketing Playbook
Discover my most important insights about what’s working right now AND steal my top secret marketing strategies that generated over $6million in revenue in 2023!
Download your free copy now (available for a limited time) https://www.catherinelangman.com/playbook
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Most business owners I know are ambitious. They’re aiming to create something significant with their business.
But many struggle with goal setting. Either because they don’t know how to do that (without playing ‘pin the tail on the donkey’ with their revenue targets!)
Or, because they’ve set goals in the past and missed them by a big margin, and then felt miserable.
There are two problems here: first, they’ve missed the crucial first step in the process.
In doing so, they’ve set themselves up to feel like they never measure up. Which is pretty demoralising…
And secondly, they underestimate what they can achieve in 10 years and overestimate (often by a LOT) what they can achieve in one year.
So again, they set themselves up to fail.
Rather than let you start the new year like that, I want to help you to start off strong.
Tune in to this first episode of 2024 to hear me explain my ‘new’ way of setting goals that truly is the key to your growth and success in 2024!
For the full show notes visit https://www.catherinelangman.com/episode-207/Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk/
Don’t miss my FREE 2024 eCommerce Marketing Playbook
Discover my most important insights about what’s working right now AND steal my top secret marketing strategies that generated over $6million in revenue in 2023!
Download your free copy now (available for a limited time) https://www.catherinelangman.com/playbook
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Ever wondered why some people seem to have a Midas touch in building their business?
It’s not just luck; it’s about filling the right buckets – knowledge, skills, network, resources, and reputation – in a specific order. This systematic approach can unlock your potential and set you on the path to success and fulfilment.
At the very outset, the most critical bucket to fill is knowledge. Think of it as the foundation of a skyscraper. The stronger the foundation, the higher you can build.
For me, my go-to for gaining new knowledge and ideas is books.
Of course I do other things to help me build my business: working with mentors, growing my team and networking with peers, to name a few.
But without the knowledge and ideas first, nothing new or different will ever happen.
In this episode, I share the insights I gleaned from my top 6 favourite books this year. Hopefully one or two will inspire you!
For the full show notes visit https://www.catherinelangman.com/episode-206/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk/
Books:
The Diary Of A CEO
The Art Of The Impossible - Steven Kotler
$100m Leads: How To Get Strangers To Want To Buy Your Stuff - Alex Hormozi
Be Your Future Self Now - Dr Benjamin Hardy
The Art of Learning: An Inner Journey to Optimal Performance - Josh Waitzkin
10x Is Easier Than 2x - Dan Sullivan & Dr Benjamin Hardy
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If you’re like so many business owners that I’ve observed, I really want to share a bit of knowledge and a couple of secrets of mine that helped me to get off the hamster wheel and past the state of sheer exhaustion.
You know what I mean. So many entrepreneurs work day, night and all weekend. They work from their phone whilst watching TV at night, or from the sidelines of their kids' sport.
There's never any downtime...
Ultimately, I’m going to prove to you that it’s actually more productive to take some time to psychologically detach from work. So I’ll be putting a strong argument to you today that it’s time to down tools, forget about work for a bit – even just for a couple of days if that’s all the time you can take out right now – and fully allow your brain and your mind to relax and enjoy other parts of your life.
Science tells us, that sometimes the most productive thing you can do, that will actually HELP you produce better results, is to take a break!
So, if you're feeling like you have hustled day in, day out, all year long.... And right now you are the absolute definition of EXHAUSTED...
Tune in to this episode—I recorded it just for you!
For the full show notes visit https://www.catherinelangman.com/episode-205/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk/
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Over the last year or so, it’s gotten harder and harder to generate profitable results from paid advertising.
Increased competition from the rapid growth in businesses shifting online and vying for limited ad inventory has driven ad costs up.
And the way the ad algorithm has changed means that campaigns require a certain number of conversion events in order to optimise.
Without the data from those conversion events, the campaigns don’t exit the learning phase.
And results suffer as a result.
The trouble is – as eCommerce businesses, we still need to use paid ads to drive traffic to our store.
Without it, our store dwindles into obscurity. Or at the very least, suffers from very unpredictable traffic and sales.
& I don’t think anyone wants to turn themselves into a dancing monkey just to get some kind of traction with organic social media. (Even then, the return on effort is often pretty dismal and inconsistent…)
The good news is that there IS something you can do that has a profound impact on your results from paid advertising.
Both in terms of number of purchases as well as your return on ad spend.
And that’s what I share in this episode! Let’s dive in…
For the full show notes visit https://www.catherinelangman.com/episode-204/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk/
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I think the word that best describes this year is bruising…
For newer and more established businesses alike, this year has presented several challenges that have made it more difficult to operate (let alone profit!)
From the drop in demand for online ordering when lock-downs ended.
To the increased costs (of production, operations, distribution, even ad costs have skyrocketed!)
To say it’s become a lot harder to convert and profit with that change of consumer behaviour would be an understatement!
The good thing is, I’ve been able to combat this market reality and produce some major wins for clients, some of whom posted their biggest months in November.
It does require you to approach your marketing a little differently, but we’re not completely reinventing the wheel here.
In this episode, I share more details around what’s really going on in the market to lead to a drop in results.
And, I share the two key strategies you will need to master in order to profit and thrive in 2024.
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/lets-talk/
- Visa fler
