Avsnitt

  • “Less social media. More Snapchat.” That is the tagline to Snap’s latest marketing campaign. The company, founded in 2011 as an image-sharing app that deletes the pictures after a short time frame, has evolved into a more comprehensive product and clearly wants to separate itself from the perhaps toxic connotations of the label “social media”.

    One area where Snap looks increasingly distinct from its competitors like Facebook, which has wound down its support for news over the past year, is in its partnerships with news and lifestyle publishers that bring unique content to Snapchat users via the app’s Discovery page and Stories.

    Lucy Luke, Snap's UK head of partnerships, sits down with reporter Jack Benjamin to talk about the company's strategy of working with publishers and, increasingly, creators.

    The pair discuss Snap's level of commitment to supporting news on its platform, how publishers are having to adapt the way they present stories to appeal to younger audiences in short-form video formats and how Snap benefits from becoming a place for audiences to check in on news and lifestyle.

    Highlights:

    1:45: Why Snap's young audience appeals to publishers and vice versa

    8:30: A place for hard news, soft news or both

    12:39: Do journalists need to act more like creators to get news across on Snapchat?

    17:52: The role of news in Snap's commercial strategy

    20:30: A more hands-on approach to brand safety

    24:41: The future of partnerships for Snap – Olympics, Paralympics, 2024 elections and the growth in creators

    ---

    This episode was edited by our production partner Trisonic.

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and host Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.

    In recent days, there has been a renewed push to ban TikTok in the US, the BBC is considering adding ads to podcasts when they are accessed on commercial sites, the government has disallowed newspapers to be purchased by foreign governments and United Talent Agency’s Michael Kassan has left the company. And, believe it or not, Ofcom has once again found GB News in breach of its broadcasting code, but has not doled out a punishment. 

    Highlights:

    0:50: Gender equality in the workplace and the need for action

    5:30: The impact of Michael Kassan's departure on the media industry

    10:40: What happens if TikTok is banned in the US

    25:45: Is the BBC right to enable ads for podcasts in the UK?

    34:30: Quick hits – The Telegraph sale; another GB News Ofcom breach; and Ofcom's "no shit, Sherlock" report about what children see on social media.

    ---

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • Saknas det avsnitt?

    Klicka här för att uppdatera flödet manuellt.

  • In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week's Connected TV World Summit in London.

    The pair discuss a number of topics in the world of TV that cropped up at the conference, such as the development and increasing popularity of FAST channels, the importance of TV operating systems to creating discoverability for broadcasters, and how media planners and buyers should be considering TV and the broader medium of "video" in 2024.

    Also featured are snippets from throughout the day, including an interview with Sky Media' investment director Ruth Cartwright, a presentation by Wavemaker's chief strategy and planning officer Elliott Millard, and more.

    Read our coverage from the event, including on how broadcasters are replacing lost linear audiences for advertisers, the future of addressable TV, and whether streaming services should be bundled on our website at themedialeader.co.uk.

    Highlights:

    0:37: Highlights from Day 1: new remote controls; the importance of smart TV operating systems; subscription bundling.

    3:48: Sky's Ruth Cartwright on the importance of measurement and collaboration.

    5:00: Retail media has come to TV.

    6:31: Highlights from Day 2: How everything is "video" now.

    13:40: What is and isn't working in FAST.

    ---

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • It is a challenging environment for publishers. That is no secret. Numerous publishers have had to lay off and restructure staff in recent months and, as traffic and revenue have been impacted in part by changes made by search and social media companies, as well as consumers continuing to move away from print, things have at times seemed quite dire.

    But when industries face challenge, it is always met with innovation. Publishers are actively exploring and testing new ways to create unique content and reach new and young audiences with video and audio products, on social and more.

    One such publisher is the Daily Mail, which has invested heavily into its AV production capacity in the past year.

    Mail Metro Media's chief revenue officer, Dominic Williams, sat down with Jack Benjamin to discuss the publisher's multimedia strategy in what is a key year for politics and sport.

    The pair talked about the Mail’s push into podcast and short- and long-form video; new subscription service Mail+; opportunities and challenges in selling ads in an election year; and the state of Metro’s post-pandemic recovery.

    "This is the year for news. This is the year for trust," said Williams. "The whole world is going to the polls this year, so this is the year for content – and we've got the best content, we've got trusted content, we've got brand-safe content."

    Highlights:

    2:00: How Williams' career in media led him to Mail Metro Media

    8:10: What's behind the Mail's push into audio and video products

    13:13: The commercial strategy for selling podcast and video to clients

    19:18: Does this election year offer a challenge for a historically conservative-leaning newspaper?

    22:50: The Mail's new hybrid subscription offering and the importance of good UX

    28:35: Will Metro ever recover to pre-pandemic levels?

    ---

    This episode was edited by our production partner Trisonic.

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • Yannick Bolloré, chairman and CEO of Havas and chairperson at Havas' parent group Vivendi, speaks to Omar Oakes about the company's financial earnings, in which it turned around a €1bn loss the previous year, and why Vivendi is considering creating four distinct "cousin companies", centred on Havas, Canal+, publishing and distribution.

    The interview also reveals:

    Bolloré's view on how Vivendi companies will integrateWhy he has committed to lead the company for another 11 yearsHis media hero and why he's passionate about advertising and media

    Bolloré on…

    Restructuring: "It's easier to sell a company which is 100% owned by a private company than the listed company. So the idea is not at all to sell anything. It's because we believe in the potential of appreciation of each of our assets that we believe they will get better value."

    Innovation: "Innovation is one of the key ingredients of Havas' success. We have been funding innovation since forever, since always, whether it was digital, then data, tech and, today, artificial intelligence are a key path for us. And I think it's a key reason why we are one of the best performers in the entire advertising industry."

    Strategy: "Ten years ago, the industry was very siloed. It was not about holding companies, it was about networks with, most of the time, different names from the holding companies, and few people knew [those names]. And today, it's all about integration."

    ---

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • Host Ella Sagar welcomes editor-in-chief Omar Oakes and reporter Jack Benjamin to examine the past week in media, including TalkTV's decision to come off linear TV, Reach's "better-than-expected" earnings and Global appointing Simon Pitts as its next CEO after Stephen Miron. 

    The trio also discuss Isba's plans for spinning off Origin into a separate company, ITV selling its 50% stake in BritBox International to BBC Studios, February's box office and Apple's €1.8bn fine from the European Commission.

    Highlights:

    0:21: STV's Simon Pitts to become Global CEO beginning Q1 2025

    3:02: Will 2024 be a Mediapalooza?

    7:47: Takeaways from The Media Leader's interview with The Sun MD Ben Walmsley

    10:50: The implications of TalkTV coming off linear TV

    21:52: Reach's better-than-expected earnings report – is the publisher turning a corner?

    29:36: Quick hits: Isba spinning off Origin; February's box office and the success of Dune: Part Two; ITV's sale of BritBox International; Apple's European Commission fine

    ---

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • Consultancy in some form may become part of a media practitioner's career at some point, but how does it work in reality?

    Rachel Forde and Marco Bertozzi, co-founders of consultants' collective The Zoo.London, join Ella Sagar to talk about founding a company, misconceptions about consultancy and the senior brain drain in media.

    For Forde, the days when consulting was seen as "something to do in-between jobs" are gone and consultants have "a really super smart way to work", focusing on projects they enjoy doing without the politics of a full-time role.

    At the same time, Bertozzi believes companies choosing the right consultant is "more important than ever".

    He adds: "It is a tough market. And I think that all points to the fact that companies, whether it's consultancy or full time, they're evaluating way more carefully every pound they're spending on their business. So this all ties together for us. It's like, yes, consultancy might be an easier step for them rather than hiring."

    Highlights

    02:41: How TheZoo.London started

    06:10: How TheZoo.London is going

    12:00: The rise of the fractional CMO

    15:41: Misconceptions about consultancy

    21:50: Advice for founders

    25:05: Advice for consultants

    30:31: Media needs to change its attitude to senior talent

    32:53: Forde and Bertozzi's animal psychology results

    35:03: Why are you passionate about media?

  • Host Jack Benjamin welcomes columnist Nick Manning and reporter Ella Sagar to examine Warner Bros Discovery's latest earnings, Reddit's forthcoming IPO and why agency-client relationships at holding companies have become less transparent over time.

    On digital publishers making cuts and lay-offs, Manning said: "One thing that is a shame for all of us is that content costs money and good content costs even more money. And those companies who get the most advertising revenue are the ones that do not have any cost of content at all because it is all user-generated.

    "The big issue, for me, is how the advertising money is gravitating towards those with the lowest content costs."

    The trio also discuss the decline of Vice Media, Walmart's purchase of Vizio and a leadership change at Global.

    Highlights:

    00:41: The "unhealthy trend" of principal-based trading

    04:05: What's the solution for declining transparency in media buying?

    11:47: Warner Bros Discovery's "big mixed bag" of earnings

    20:18: Why is Reddit going public now?

    24:05: The "enshittification" and business prospects of social media platforms

    30:54: Quick hits – Vice.com ceasing publishing, Walmart purchasing smart TV maker Vizio and Stephen Miron leaving Global

    ---

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • Ed Couchman, head of sales for the UK and Northern Europe at Spotify, joins Ella Sagar to talk about the company's long-term advertising ambition, its podcast and audiobook strategy, Apple's app practices and how kindness should not be seen as a weakness.

    He underscores the commitment to CEO Daniel Ek's goal of generating 20% of revenue from advertising and describes a "longer-term aspiration" for Spotify's advertising sales.

    Couchman says: "We do want in the long term for the ad sales to reach $10bn – so a real sizeable revenue contribution to the overall business."

    Elsewhere, he reveals the streamer's "case-by-case" podcast strategy and how he would hypothetically like to see advertising in audiobooks.

    Couchman also expands on his recent column on how kindness at work is never a weakness, pointing out why it "has never been more needed" in the industry.

    Highlights:

    03:38: Why kindness in media and advertising leadership is a superpower

    10:07: Spotify's long-term advertising ambition

    12:48: What's next for non-exclusive podcasts?

    15.15: Growing the audiobook market

    17:16: The audiobook advertising dream

    18.28: Spotify's "Time to Play Fair" campaign taking aim at Apple

    23.55: Why are you passionate about media?

    ---

    This episode was edited by our production partner Trisonic.

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox's new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.

    The group also discusses why every media channel should have a Clearcast, BuzzFeed exploring a licensing deal with The Independent and Apple's potential fine from the European Commission. 

    Highlights:

    3.47: BuzzFeed's licensing deal with The Independent

    8.05: Thinkbox's new members – Amazon, Disney, Netflix, Vevo and Warner Bros Discovery

    17:41: What is happening in magazine publishing? Headlines from PAMCo and consumer ABCs

    26:13: Quick hits: Apple's potential fine from European Commission, RedBird IMI acquires All3Media, Ofcom opens new investigation into GB News and Global's Capital Breakfast gets a new presenter.

    ---

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • Milka Privodanova, head of Europe, Middle East and Africa at Pinterest, joins Omar Oakes to talk about the next step in the picture-sharing platform's journey as it reaches nearly 500m users and progresses ecommerce deals with Amazon and Google.

    Privodanova, who was known as Milka Kramer before announcing her name change in The Media Leader two years ago, is clear about how Pinterest can succeed as an ecommerce enabler while avoiding the "toxicity" that has plagued social media. She insists its user base is much wider than "housewives and mothers" and is proud of a significant Gen Z cohort that advertisers crave.

    She is also candid about ad load and responds to questions about why Pinterest's shares declined in response to its recent earnings report, why the company shedded 5% of its workforce last year and, of course, why she is passionate about media.

    Privodanova says: "When you look at explicit signals, which people are telling you what they like, so they're telling you what they pin, what they save, what they search for… the type of content that comes on top, it's like 'How do I make a dinner tonight for my family?', 'What do I wear?' – it's that more positive content. Throughout our history, as a company, we have had industry-leading initiatives around mental wellbeing and really preventing toxicity from coming on to the platform."

    Highlights

    1:46 Pinterest's Q4 earnings, digital media market trends in 2024 and partnerships with Amazon and Google

    6:41 Pinterest's appeal to Gen Z and efforts to maintain a positive platform

    11:54 Growing business through user retention and international markets

    15:43 AI, ad load and partnerships in the digital advertising industry

    21:10 Pinterest's growth, audience and advertising

    ---

    This episode was edited by our production partner Trisonic.

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • As TikTok continues to develop what it says is a full-funnel advertising solution, such as through increased commerce capabilities, how it measures its advertising and drives effectiveness becomes increasingly important to marketers.

    TikTok’s head of client measurement for Europe, Israel and global gaming, Steve Lockwood, joins Jack Benjamin to discuss the company's approach to measurement and how the industry needs to rethink the practice for the contemporary era.

    Lockwood reveals, for example, why he has soured on last-click attribution and explains what new measurement standards need to be considered in the post-cookie future. The pair also discuss TikTok’s ongoing research into attention measurement and how the platform is working to collaborate on cross-media measurement initiatives like Project Origin in the UK.

    Highlights

    5:57: Why TikTok views itself as an entertainment platform more than a traditional social platform

    8:21: Why last-click attribution is an outdated model for measurement and what a better model is

    19:57: Where does attention measurement come into play for TikTok, given its short-form focus?

    24:36: How much TikTok is like TV from a user perspective and a measurement perspective

    29:05: TikTok as a true full-funnel offering

    ---

    This episode was edited by our production partner Trisonic.

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • Former prime minister Gordon Brown, culture secretary Lucy Frazer, shadow culture minister Chris Bryant and Ofcom chair Lord Grade had lots to tell the UK media and advertising industry at the LEAD 2024 conference on 8 February.

    But what do senior industry professionals really think of what they heard from the politicians and what will likely happen next?

    Omar Oakes and Jack Benjamin discuss conference highlights from the Queen Elizabeth II Conference Centre in London and get instant reactions from Thinkbox CEO Lindsey Clay, IPA effectiveness director Laurence Green, UM chief strategy officer Enyi Nwosu, IPA research director Belinda Beeftink, and ITV's business development director Jason Spencer.

    Excuse the audio quality being less than perfect amid the hubbub!

    With thanks to the conference hosts: the Advertising Association, the IPA and Isba.

    ---

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • Columnist Nicola Kemp joins host Jack Benjamin, editor-in-chief Omar Oakes and reporter Ella Sagar to unpack earnings results from swathes of Big Tech companies, including Meta, Amazon, Google, Spotify and Snap.

    The group discusses the big winners of earnings season and whether media has become too concentrated in fewer, more dominant players. As US senators ponder regulation of social media, Kemp and Oakes consider moral and business arguments for doing so.

    "We have this huge existential crisis as an industry in terms of what we are actually doing to adequately police these [social media] platforms, because clearly what we're doing is not enough, particularly when it comes to the impact on children's mental health," said Kemp.

    Also mentioned: TikTok and Universal Music Group's fallout; Fox, Disney and Warner Bros Discovery's new live sports streaming service; what the latest Barb figures say about streaming growth; Apple Vision Pro's upsides and downsides; and whether Super Bowl ads matter as much as they used to.

    Highlights:

    5:13: Disney, Fox and Warner Bros Discovery's live sport offering

    7:27: Meta's impressive earnings and an "unprecedented moment" at last week's US Senate hearing

    14:10: Why Snap doesn't want to be considered "social media"

    18:30: Spotify's new non-exclusive podcast distribution strategy and growth in audiobooks

    23:23: Is Amazon more of an advertising company than a retailer?

    27:33: Does Google have a future-proof business model?

    31:10: Adspend is continuing to consolidate: is this healthy for the industry?

    34:50: Quick hits: Spotify takes aim at Apple; Apple Vision Pro reactions; TikTok and Universal Music Group's fallout; UK SVOD dips despite global uptick; Super Bowl Sunday.

    Note: During this episode there were two mentions of United Music Group. This was supposed to be Universal Music Group. 

    ---

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • At The Year Ahead 2024, Charlene Williams, Pearl & Dean's group senior operations and business analyst, and member of our Future 100 Club, pleaded with industry leaders to renew their focus and care towards diversity, equity and inclusion. Was the message received?

    Williams discusses this on the podcast this week alongside host Jack Benjamin and special guest Sam Tidmarsh, Adwanted Events' head of conference production.

    The trio also delved into cinema's road to recovery after the Covid-19 pandemic, how advertisers are leaning in to in-person events and experiences, and whether stay-at-home habits die hard when it comes to movies.

    Highlights:

    2:30: Why stagnating progress on DEI is leading to a talent exodus

    11:54: How are advertisers leaning in to the high-attention environment in cinemas?

    15:30: The slow but continuing post-pandemic box office recovery

    26:57: Impact of the writers' and actors' strikes on cinema this year

    31:50: Awards season predictions

    ---

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • At last month's The Year Ahead 2024 event in London, media's current and future leaders convened to discuss what is likely to happen in 2024 and what they would like to happen over the course of the year.

    Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene to interview a number of delegates. One key question they asked was: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?

    Responses varied greatly. Some called for a creativity renaissance, while others warned of the need to be better on sustainability and DEI practices.

    Interviewees included: TikTok UK general manager Kris Boger; UM London CEO Kara Osborne; Clear Channel UK managing director Richard Bon; Newsworks insight director Heather Dansie; Pearl & Dean group senior operations and business analyst Charlene Williams; Initiative chief digital officer Lauren Ogúndèkó; and Acast managing director, international, Megan Davies.

    ---

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • The medium is the message. A well-known phrase in this industry, but how do you quantify how much that is true?

    Richard Kirk, joint chief strategy officer at EssenceMediacom, sat down with Ella Sagar to unpack what this means in practice through new research into "signal strength," which Kirk explained "is very likely to be an enduring thing that does not change much."

    Kirk also debunked some misconceptions about the correlation between time spent and actual cost of media with how special or trusted consumers perceive a media channel to be.

    Read Kirk's corresponding Strategy Leaders column: How to map media quality for physical and mental measures

    Highlights

    01:04: What can we learn from God's agency brief?

    04:40: Signal strength and peacocks

    08:55: Four big findings

    13:09: Young people much more open to suggestion of advertising

    16:39: Two key ingredients for signal strength

    18:51: Communicating signal strength and outcomes to clients

    20:19: How to use signal strength in planning

    31:38: EssenceMediacom's eight "out there" 2024 predictions

    35:25: Why are you passionate about media?

    ---

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes and reporter Jack Benjamin to discuss the latest results from Netflix and why Omnicom's recent acquisition of Flywheel reflects the increasing importance of digital commerce and retail media.

    The group also looks at a number of recent industry reports, including last month's US Association of National Advertisers programmatic study, last week's IPA Bellwether Report and, out this week, the Advertising Association/Warc Expenditure Report and the IPA Agency Census.

    Highlights:

    0:40: Why Omnicom's acquisition of Flywheel could change the face of adland

    6:32: Is marketing a "bellwether" sector any more?

    12:29: Netflix's financials: where is growth coming from?

    21:36: ANA programmatic study shows staggering digital waste

    34:35: IPA Agency Census – nothing to write home about

    37:36: S4 Capital lowers forecasts

    38:50: BBC Mid-Term Review – reports of lack of trust in the organisation are overblown

    ---

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • Like other social media companies, Reddit has made big changes over the past few years as it seeks to become a more attractive digital platform for advertisers. These include a redesign in 2018, changes to its API last summer and a broader focus on sharing video content. A subset of Reddit users has at times decried such changes, even as they make Reddit a more commercially viable platform.

    Much like TikTok and Pinterest, Reddit is billing itself as the place for communities to form online. The old saying goes that there is pretty much a subreddit for anything you could imagine, from the Premier League to celebrity gossip to global news. That also includes unseemly topics, for which Reddit tackles using volunteer community moderation.

    Reddit says it can offer opportunity for brands looking to reach audiences in ways that are often hard to find elsewhere. Gamers and tech enthusiasts, for example, go to the platform for news, product recommendations and crowd-sourced knowledge.

    Paul Peterman, Reddit’s senior managing director, large customer sales, North America, joined host Jack Benjamin to discuss the future of the platform, its usefulness to advertisers attempting to reach niche communities and whether changes made to please advertisers risk alienating its existing user base.

    “If traditional social media is people you know really well talking about things that you may not care that much about, then community is people that maybe you don’t know talking about things you care deeply about," said Peterman.

    Highlights

    3:22: Impressions of CES

    5:29: Why Reddit sees itself as a "community of communities" as opposed to a more traditional social media

    9:14: How should marketers target hard-to-reach audiences like gamers?

    18:01: The relationship between AI and Reddit communities

    20:48: Reddit's embracing of the ad community and its relationship with users

    23:31: Reddit's content moderation strategy

    27:10: The transitioning of social media from "me" to "we"

    ---

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader

  • Cass Naylor, strategic advisor at Purpose Union and co-director of advocacy at Outvertising, returns to the podcast alongside host Omar Oakes and reporters Ella Sagar and Jack Benjamin to unpack 2024 predictions in media and advertising and what was said by industry leaders at The Media Leader's annual Year Ahead event.

    They discuss their anxieties around AI-generated content spreading misinformation and disinformation during an election year, whether the ad market will remain strong throughout the year and why tech companies continue to lay off staff.

    The quartet also touch on the latest IPA Bellwether Report, the future of Kantar Media and the runaway success of Mr Bates vs The Post Office on ITV.

    A special shout-out to Ella, who featured on BBC Radio 4 this week to discuss Amazon Prime Video's new ad tier. Be sure to give her a listen.

    Highlights:

    10:29: Trepidation and frustration with AI-generated content

    14:36: What explains recent job cuts across the tech sector?

    16:37: How this year's elections and developments in AI will impact trust in media

    33:00: Gerry D'Angelo and Lindsay Clay want media to rediscover its sense of creativity

    35:47: IPA Bellwether's optimistic outlook for 2024

    37:17: Netflix and Disney's CES announcements

    38:52: Will Kantar Media be sold?

    41:09: Does ITV's Mr Bates vs The Post Office prove we're underrating the power of TV?

    43:52: Future 100 Club pushes for progress on DEI and talent retention

    ---

    Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

    LinkedIn: The Media Leader

    Threads: @TheMediaLeader

    Twitter: @TheMediaLeader 

    YouTube: The Media Leader