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Ever run into friction with the sales team in a marketing role? You'll want to listen to this episode. We go deep into the full marketing-sales lifecycle in this episode with our guest Kristina McConnell from H1. She talks through how they run the full customer journey from marketing leads to BDR qualification to Account Executive handoff.
We cover topics such as:
How to manage contact lifecycle stages throughout the process How Kristina tracks attribution data through the process How Kristina and her team have integrated HubSpot and Salesforce to track their full customer journey How Kristina approaches marketing for a product with heavy awareness-building needs How to best equip sales reps with relevant prospect intelligenceGive this episode a listen and learn how to better work with your colleagues on the sales team so that you can all win together. 🤘
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In this episode we go into the operational side of marketing: how to run all the systems and data that power a company's sales and marketing efforts. We talk to Travis Johnson, who leads marketing operations at Velo3D.
We talk through how they run Salesforce and Marketo together, how they structure their data in the systems, how they do campaigns, attribution, and lead scoring, and much more.
Give this episode a listen to learn from Travis how to built out a whip-smart operational machine for your own company's marketing engine.
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Saknas det avsnitt?
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It's easy to get overwhelmed with the amount of data and metrics that sales and marketing tools report on nowadays. You can get pages and pages of metrics from platforms like HubSpot, Google Analytics, Salesforce, Meta Ads Manager, and so on. How do you know which metrics are the most important and which you should ignore? In this episode, we walk through which key sales and marketing metrics we track for ourselves at ClearPivot.
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You can have the greatest marketing campaign ever and still see your company miss its goals if you don't have a rock-solid sales process to back it up. So it's crucial to get your sales pipeline process running as well as your marketing campaigns. But where and how should you start? In this episode, ClearPivot founder Chris Strom walks through how we run our own sales pipeline process at ClearPivot. Give this episode a listen, and you will come away with some actionable ideas to apply to your own company's sales process, so that the sales team will be hitting their numbers more and you will look like even more of a Marketing Hero at your company.
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Marketing teams nowadays spend a LOT of time managing their website. And WordPress is the most common platform choice for managing company websites. But WordPress has severe risks and liabilities that we believe make it a poor choice for most company websites nowadays. In this episode we talk about 6 specific reasons why WordPress is a bad choice for most companies' websites, and why we recommend using HubSpot CMS instead.
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Web analytics don't tell the full story. ClearPivot Founder Chris Strom joins The Marketing Hero to explain the limitations of web analytics like source tracking, and advocate for asking people directly, "How did you find us?" Listen for important details on how to use web analytics and self-reported attribution together to create a fuller picture of how your company is attracting leads.
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ClearPivot agency Founder Chris Strom discusses 5 common mistakes he's seen clients make over and over in his 13 years as a HubSpot partner, and suggests the best ways to combat them. Come on in, and find out if you've been over automating, leaving SQLs on the table, or doing one of these other common marketing mis-steps!
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On episode 38 of The Marketing Hero Podcast, we're joined by Zack Wenthe, Senior Technical Product Marketing Manager and product evangelist for Treasure Data. It's a customer data platform that aims to help businesses reclaim customer-centricity by focusing on purposeful engagement. We'll dive into what that means and how CDPs deal with questions of data privacy and tightening regulations along with some personal insights into Zack's career.
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On today’s episode of The Marketing Hero podcast, we're talking with Dave Fink, Founder and CEO of Postie. Over a 20-year career he’s generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he’s out to reinvent direct mail marketing for a digital world. Our conversation focuses on the story of how Postie developed and executed their own go-to-market strategy and marketing plans. Spoiler: They went about it backwards.
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Peter Wheeler has a big title and an even bigger job as the Senior Marketing Manager for Social Impact, Startups and Self Service for Auth0.org, a corporate social impact “startup” within the Auth0 product unit of Okta. On this episode of The Marketing Hero podcast with Maia Morgan Wells, the discussion gets deep about the intricacies of trying to make a positive impact on the world through enterprise identity management. Let's dive in ... and give back.
Peter has been a serial entrepreneur, innovative marketing leader, and agency owner for the past two decades. He has executed major campaigns and built revenue teams for global brands like Dolby, BMW, MillerCoors, Mapbox, CMT, Kanye West and countless other organizations big and small.
When he’s not handling growth and supporting nonprofits, startups, and strategic initiatives for the customer identity platform at Okta, you can find this amateur pit master hanging around a smoker, volunteering as a fellow at Nest, writing for various publications including his own, running his corporate social impact podcast, and most important to him - hanging out and growing with his two young kids.
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Welcome to episode 35 of The Marketing Hero podcast with our host Maia Wells and her guest, Nick Topping, Head of Marketing & Business Development in the Americas for SafetyCulture. It’s a SaaS company that makes the checklist & inspection app iAuditor. The conversation gets into product-led growth and the freemium model, plus sales-marketing alignment secrets you don't want to miss.
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On this episode of The Marketing Hero Podcast, we welcome Sejal Korenromp, VP of Global Field Marketing for Snyk. Our discussion focuses on what it's like to build an international marketing team with true focus on respecting local culture. From virtual events to real-life conferences and building community among their developer audience, localizing marketing and truly connecting with ideal customers is what Sejal's team does best. Let's get into it with Sejal Korenromp.
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This episode of The Marketing Hero Podcast features a conversation about high growth leadership and the power of building out a "media business" approach to B2B marketing. Kathleen Booth is the the Senior VP of Marketing at Tradeswell, a B2B SaaS solution going all-in on 'The Current' a fully-fledged media destination and daily newsletter that curates e-commerce news and resources.
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Welcome to a conversation about following your entrepreneurial spirit. Join host Maia Wells with guest Marlee Gauthier, Marketing Director for StatSocial and dig into evolving tools like social audience insights. Get your answer to the question, "How can we better understand our audiences while respecting increasing demand for consumer privacy protection?"
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Join Maia Morgan Wells as she interviews Product Marketing Director Shelby Britton, who spent 13 years at Adobe, and is now at media experience cloud provider, Cloudinary. Listen in for a conversation about the multi-functional role of product marketing and why metrics and business goals are so darn important for marketers.
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Our podcast host and conversation-starter, Maia Morgan Wells, gets into B2C SaaS marketing with Asaf Rothem. Formerly at companies like Seeking Alpha, Wix and BrightInfo, Asaf is now leading a team of 40 in the competitive investing scene, with eyes on the all-important KPI of company ARR. Find out how Asaf helps his team to hit their goals without burning out on this episode of The Marketing Hero podcast by ClearPivot.
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Join guest host Chris Strom as he interviews Dylan Gallagher of Bridge Capital. This episode is full of detailed, practical tips on how to apply HubSpot to different uses in different businesses. If you're looking for tactical HubSpot advice, this is the episode for you.
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Join Maia Wells and The Marketing Hero podcast for an interview with Carey Straetz, Head of Demand Generation at Mode. A "yes, and" approach to leadership combined with a career's worth of learning how to guide teams in the right direction has made Carey one of the most respected marketing leaders in the SaaS space. Listen in for real tips on forming a diverse team and achieving real results together.
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On this episode of The Marketing Hero Podcast, Maia Wells talks with Nate Smoyer about startup life and what it's like to do what you want. As a podcast host and Marketing Director himself, Nate knows how to give great advice, and tells a great story. This interview includes detailed tips for rebuilding a failing marketing team and surviving startup life. Join us now!
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On today's episode, The Marketing Hero Podcast is pleased to welcome Kelsey Johnson, Product Marketing Manager for AWeber, a global leader in email automation. We're going to take a bit of a different approach today and take you into a more personal conversation about what it's like to be a woman in a male-dominated field like software as a service and more broadly, technology.
- Visa fler