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  • Make In India.

    The three words that will define the future of the country.

    We have a trade deficit of close to $100 Bn with China. That's Rs. 83,000 Crores that leaves the country and isn't used for our own development.

    Virtuoso Optoelectronics is a manufacturing company that started in 2015 with the idea of making electronic products in India. Started with circuit boards, then manufactured LEDs and now for the last three years, they've been manufacturing Air Conditioners.

    I talk to Sukrit about this fantastic journey of scaling to Rs. 330 Cr in Revenue in 8 years!

    If you want to stay updated about our latest episodes or just want to say hi, you can join our No Spam WhatsApp group here: https://bit.ly/3Q0To2K

  • Movie Production. It's something that most of us don't know much about. I host Ashi Dua, Founder of Flying Unicorn Entertainment to talk about her work in producing movies like Lust Stories, Bombay Talkies, Paava Kadhaigal and More!

    Episode Timeline:
    (01:09) - Introduction of Ashi Dua

    (03:39) - Why did Ashi move to Bombay?

    (07:12) - Ashi’s introduction to movie production

    (10:10) - Anurag’s role in Ashi’s career

    (11:53) - Anurag’s style of making movies

    (14:42) - What does production entail?

    (17:23) - Producer’s involvement in the finances

    (18:27) - Producer’s compensation

    (19:15) - Bombay Talkies and bringing 4 directors together

    (22:17) - How do producers put projects together?

    (24:20) - Skills needed to be a producer

    (28:37) - Is the industry segregated for producers?

    (31:05) - Predicting Bollywood’s trends

    (35:17) - Choosing the right platform for a movie

    (38:01) - How does someone find their footing in the industry?

    (39:45) - The Dhoom Dhaam Company

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  • India has 64 Million Micro, Small & Mid Sized Businesses (MSMEs) in India. However, only 12% of them have access to formal credit. There's a massive $530 Billion Credit Gap in this market. In simpler terms, the total demand for formal loans by MSMEs in $819 Billion, out of which $530 Billion is unmet.

    The problem is that banks don't have the right products and the right business model to serve the MSMEs. That's where Indifi is revolutionizing the market with its Digital Loans made based on Alternative Sources of Data.

    I host Mr. Alok Mittal, Founder of Indifi Technologies on understanding the problems in the market and how they are solving it.

    If you want to stay updated about our latest episodes or just want to say hi, you can join our No Spam WhatsApp group here: https://bit.ly/3Q0To2K

  • Influencer Marketing. A rapidly growing Industry. I sit down with Pranav, Founder of OpraahFx, one of the first Influencer Marketing Agencies in the country to talk about the rise and evolution of Influencer Marketing. We talk about how Influencer Marketing campaigns get executed, how much do creators get paid, his decision to focus on Gaming Creators and the future of creator led brands!

    If you like the Indian Dream's content, please subscribe to the channel!

    Episode Timeline:

    (00:00) Influencers and sponsorship deals

    (03:15) How did Pranav identify the Influencer Marketing opportunity in 2016-17

    (07:22) Why the Legacy Marketing Agencies failed to identify Influencer Marketing Opportunity

    (10:02) First Bollywood x Influencer Marketing Campaign - Fukrey Returns

    (11:45) The Evolution of Influencer Marketing, How do Agencies win new business

    (19:29) How is ROI calculated for Influencer Marketing

    (24:13) Shein & MamaEarth Case Study

    (28:08) How do Creators charge for Campaign

    (31:04) Influencers becoming celebrities

    (33:42) Disrupting the micro influencer space

    (39:22) Why did Pranav double down on Gaming Creators?

    (45:50) Different Opportunities for Gaming Creators

    (50:09) Creator-led brands in India

    If you want to stay updated about our latest episodes or just want to say hi, you can join our No Spam WhatsApp group here: https://bit.ly/3Q0To2K

  • About time that Indian Direct to Consumer Brands make a global impact...

    I talk to Akshay Ghulati - Co-Founder of Shiprocket, who is currently working with many Indian D2C Brands to help them go global!

    Episode Timeline:

    (00:00) - Introduction to ShiprocketX & Indian D2C brands going global
    (03:01) - Why should Indian brands go global now?
    (07:21) - Experience of taking a Indian brand global.
    (19:13) - The product market fit on successful Indian brands in the global market
    (24:08) - How to select the marketplaces or which market you want to sell in?
    (27:45) - What’s the mindset with the pricing?
    (30:01) - Possibilities with the upside of global selling
    (33:04) - Pushback from the entrepreneurs
    (36:49) - Compliance laws of selling oversees
    (41:52) - The segments who will want to take the brand global
    (42:56) - High potential categories to get high global success
    (48:22) - What are the opportunities to build agency type of businesses in this ecosystem?
    (52:18) - What are the steps I need to take to run an experiment of taking my brand global?

    If you want to stay updated about our latest episodes or just want to say hi, you can join our No Spam WhatsApp group here: https://bit.ly/3Q0To2K

  • Artificial Intelligence will change the way our food is grown. Want to know how?

    In this fascinating conversation with Dr. Pratik Desai, a Computer Scientist and Artificial Intelligence Expert, we talk about his startup KissanAI and how it's helping the farmers in India get much needed information about all aspects of farming - from fertilisers to crop diseases to ideal crop to grow given soil conditions.

    If you want to know about the future of humanity powered by AI, this episode is a must listen!

    Episode Timeline:
    (00:37) Introduction to KissanAI and AI in Agriculture
    (03:05) How did KissanAI start?
    (04:26) What kind of problems do the farmers face?
    (06:25) Traditional ways a farmer can seek help
    (09:42) How KissanAI help the farmers?
    (11:40) The backend of KissanAI
    (15:17) How did KissanAI get the attraction?
    (25:25) Possible ways to monetize it
    (33:54) Product market fit of KissanAI
    (40:25) Possibilities of how AI will impact Agriculture
    (46:58) Success story of a farmer

    If you want to stay updated about our latest episodes or just want to say hi, you can join our No Spam WhatsApp group here: https://bit.ly/3Q0To2K

  • Artificial Intelligence will change the way how we live.

    In this episode, I host Prayank Swaroop, Partner at Venture Capital firm Accel, who invests in AI startups in India. We talk about how AI will have a massive impact on Agriculture, Education, Healthcare, Infrastructure Development and more and fuel India's journey towards a $10 Trillion GDP.

    This isn't a technical episode, it's an episode focus on the use cases and about the startups that are being built in India.

    Episode Timeline:
    3:12 - What is Artificial Intelligence?
    5:43 - AI for Bharat
    6:40 - AI in Agriculture
    8:38 - WhatsApp help for Indian Farmers through AI
    9:59 - Impact of AI In Agriculture
    10:51 - Use case of AI in Agriculture - Image Identification
    11:19 - Attention is all you Need- Paper written by Mr.Vaswani
    11:38 - Evolution of AI
    13:33 - AI in Education
    15:29 - Use case of Khan Academy
    17:15 - AI in Creative Fields
    18:58 - Use Case of Descript
    19:58 - Impact of AI on Productivity
    20:16 - Use case of Wokeio
    21:40 - AI in Healthcare
    23:08 - Use Case of AI in Healthcare in helping a man walk who had never walked before
    25:25 - AI as an assistant to a doctor
    26:00 - AI for Mental Health
    29:10 - The Negative impact of AI
    30:26 - AI for Infrastructure Development
    31:13 - Use case of AI for Infrastructure
    33:06 - Use case of AIDash
    34:26 - How can satellite images can be useful
    35:15 - AI for Renewable Energy
    37:42 - How can India make sure that we don’t miss the boat for AI?
    39:32 - Who should invest in R&D of AI?
    41:39 - Can AI function on Regional languages present in India?
    45:25 - AI for Defence
    48:20 - AI for Businesses
    1:03:50 - Where will be India in the AI race, 15 years from now

    If you want to stay updated about our latest episodes or just want to say hi, you can join our No Spam WhatsApp group here: https://bit.ly/3Q0To2K

  • Learn how DrinkPrime, an innovative water purifier company in India, is tackling the country's water crisis. With millions suffering from waterborne diseases, DrinkPrime offers IoT-enabled purifiers that adapt to varying water quality. Trusted by over 200,000 households in three cities, they are scaling profitably with support from leading investors Alteria Capital, Surge, and Omidyar Network India.

    Timestamps for Easy Listening:
    1
    (00:30) - Intro to DrinkPrime and Water Purifier Market
    (02:54) - Why DrinkPrime was started?
    (07:00) - Decision to build new Water Purifier rather add Subscription to existing ones
    (11:05) - How water quality in India changes across regions and in different seasons
    (14:43) - The Current Landscape & History of Water Purifier Market
    (17:33) - Why Celebrities market water purifiers and how DrinkPrime took a different approach
    (23:40) - The challenges with doing Hardware Innovation
    (28:34) - Cost Structure of the traditional Water Purifier Industry
    (34:19) - STOP over-purifying your water
    (37:58) - Why the traditional water purifier companies are too big to change
    (40:49) - How DrinkPrime is supplying free water to government schools
    (47:29) - If you're buying Water Purifier, here's how you should go about it?

  • If you're building a D2C Brand or want to build one, do NOT miss this episode! Take my word for it, this will be time well spent!

    In the last 5-7 Years, we've seen some great D2C Brands scale up to become large profitable businesses. One such brand is Pilgrim, that operates in the Beauty and Personal Care segment, which is estimated to be $25 Billion Dollar Market in India.

    I speak to Anurag Kedia, Co-Founder at Pilgrim, to talk about how the scaled to Rs. 180 Cr Annual Revenue Run-rate in 3 Years.

    Anurag shares his insights very candidly and goes deep in topics such as Core Pillars to build D2C brand, Brand vs Performance Marketing, Retention, Scaling up a D2C Brand.

    Episode Chapters:
    00:00 - Intro to India's Beauty and Personal Care Market and Anurag
    03:25 - Core Pillars to Build a D2C Brand
    06:40 - Growth Hacking for D2C brands, Optimizing Different Marketplaces
    12:34 - Finding a white space in Beauty and Personal Care segment in 2019, Brand Positioning
    20:45 - Understanding Customer Preferences using Research
    26:15 - Brand Positioning for D2C Brands
    36:30 - Performance Marketing vs Brand Marketing for D2C Brands, how to evaluate Brand Marketing invesment
    44:35 - How Pilgrim looks at Retention
    53:47 - Working with Contract Manufacturers as a D2C Brand
    58:25 - How D2C Brands have to change between 0 to 1, 1 to 10 and 10 to 100 Journey.
    1:08:00 - Entering Offline - Omnichannel Strategy
    1:12:00 - What kind of investments are right for D2C Brands

  • The Pet Care Industry in India...

    It is estimated to be a Rs. 4000 Crores Market in India, growing annually at about 20% which makes it a great industry to start a new business as there is double digit growth!

    The industry can be roughly broken down into Pet Foods which is about 60% of the market, Pet HealthCare (20% of the market), Pet Toys and Accessories (15%) and Pet Day Cares and Hostels about 5%

    Currently there are about 30 million pets in the country, which growing at 10-11% annually.

    And that's why, Varun, Aman, and Vineet Started Supertails in early 2021.

    Supertails is on track to achieve Rs. 100 Crores in Annual Revenue Run-Rate in the next few months and have raised $10 million last year in a tough fundraising environment.

    Deepika Padukone is also an investor in Supertails!

    On this episode, I talk to Varun about:
    - The Pet Care Industry & it's Value Chain
    - The Export Potential of Pet Care Products out of India
    - The focus on Customer Experience at Supertails
    - How Supertails leverages Content & Community to build Brand Awareness
    - Why it's important to embrace failure as a founder

    Timestamps for quick viewing:

    (00:00) - Overview of the Pet Care Industry in India & Intro to Varun Sadana, Founder of Supertails

    (2:55) - Why Varun Quit as the Founder of Licious and the thesis behind Supertails

    (8:54) - How Supertails was able to raise $10 Mn in a tough environment and why fundamentally good business often find the capital needed to scale

    (21:47) - The Import & Exports of Pet Care Products in India

    (26:53) - How Supertails focuses on Customer Experience and how they've made it part of their culture

    (34:56) - The Importance of Embracing Failure as a Founder

    (48:38) - How Supertails leverages Content & Community to build a Brand

    If you want to stay updated about our latest episodes or just want to say hi, you can join our No Spam WhatsApp group here: https://bit.ly/3Q0To2K

  • On this episode, we talk to Prateek Shukla, Co-Founder and CEO at Masai School

    Prateek is an IIT Kanpur Graduate, a Teach for India Alum and Ex-Founder of Grabhouse, a real-estate tech startup that was acquired by Commonfloor and subsequently by Quikr. He’s a second time entrepreneur who is picking up his first love of teaching.

    India has 444 Million People that are in the 0-18 Years Age Bracket. That’s 400 Million people coming into the workforce over the next 15 to 20 years. For them to be contribute to India’s economic growth, we have a mammoth task of giving them the right skills.

    We have over 45000 College and Institutes in the country and you would think we are slowly but surely building capacity to educate and train the 400 million people over the next 2 decades.

    But, the grim reality on the ground that a large majority of students graduating from these institutions have NO employable skills. For example, of the 1.5 Million engineers that graduate, only 3% secure high paying technology jobs. The situation is even worst in Business and Humanities courses. The education industry is a money-making, recession proof business that’s being run purely on the fact that every parent wants their kid to hold a ‘degree’. It doesn’t matter if it’s useful or not, the societal shame from not having one is good enough reason to pour money into getting your child through college for 3 to 4 years.

    The lack of employable talent coming out of college is HUGE problem to solve if we want to achieve The Indian Dream of becoming a large developed economy with a high per capita income. And to solve this problem, whatever we done so far isn’t working. The core reason why colleges suck in India is because there’s no incentive alignment. The college gets their fees regardless of the fact that the student might not even get a decent job after graduating. But, what if colleges got paid only after the graduating students earned.

    And that’s where I find the model of Outcome driven education or Income Share Agreements very very interesting. It’s a model where the institute only gets paid after students start earning a baseline salary. What this also does is it opens up education to talented students who previously who couldn’t afford high fees of these colleges.

    On the episode today, we have Prateek Shukla, Co-Founder and CEO of Masai School who is pioneering the Income Share Agreement or outcome driven model of education India. Masai is a 3 year old startup that helps students learn coding for free in a 6 months, military style coding bootcamp. They work with students with no coding or computer science background, and train them through their rigouros program. They have an income share agreement where they can make up to 3 Lakhs as a cost for the education, only and only if the students get a salary of more than 5 Lakhs per annum.

    There’s no doubt Vocational Training is key to make large sections of society employment ready and productive. Only on the back of skilled talent, can you build large industries that contribute significantly to the GDP of the country. We’ve seen this play out in China where they used skilled labor and technology to build the world’s Manufacturing hub.

    For India, a similar opportunity lies in being the Software hub of the world. And for that to happen, we need to train millions of students every year. Over the next 50 minutes, I talk to Prateek about the thesis behind Masai School, how they teach students, what are the execution challenges of training 7000 Students, and about their partnership with National Skill Development Coloration.

  • Mysore Deep Perfumery House (MDPH), popularly known for their brand Zed Black has built an Rs. 800 Crore+ Agarbatti Business from India.

    We talk to Ankit Agarwal, Partner at MDPH about how he has scaled the business profitably over the last 17 years on this episode of The Indian Dream Podcast.

    We talk about the following things on the Podcast:

    (00:22) - Agarbatti or Incense Sticks Market in India & Policy Changes of 2019
    (05:05) - Start of MDPH in 1992 after 7 Failed Businesses
    (08:26) - How Zed Black Brand Started and why it became a hit across India
    (10:09) - Three most important things about the business: Packaging, Distribution and Fragrance.
    (16:28) - How Zed Black moved to Advanced Payments with Distributors to Unlock Growth
    (26:20) - Why Zed Black kept uniform pricing in a business that's dominated by Regional Players with different pricing per region
    (28:52) - Export Market for Agarbattis
    (30:39) - The Technology and R&D Investment in Manufacturing. World's Largest Manufacturing Plant of Agarbattis
    (34:18) - Why Zed Black decided to get Mahendra Singh Dhoni & Hrithik Roshan to Endorse the Brand
    (40:20) - How should Entrepreneurs take advice from experienced people
    (45:59) - Why Zed Black's Deodrant Business Failed

    If you want to stay updated about our latest episodes or just want to say hi, you can join our No Spam WhatsApp group here: https://bit.ly/3Q0To2K

  • In this episode, we talk to Mathew Joseph. He's a 3rd Generation Entrepreneur who was the Marketing Director at Duroflex before he started a D2C Mattress Brand called Sleepyhead.

    So, mattresses. It’s one of those ‘boring’ and ‘unsexy’ industries and as we’ve often discussed on the podcast, it’s perfect for building a large, profitable business. The mattress industry in India is estimated to be 12,000 Crores Industry of which 60% is still Unorganized. Traditionally, 3 players dominated the industry, Kurl-on, Duroflex and Sleepwell. All legacy companies built over decades.

    Then between 2016-2018, atleast 10 new D2C Mattress brands popped up. Some of which have survived and grown to more than 200 Crores in revenue in the last 5 years! Talk about Disruption!

    What makes today’s episode interesting is that we got a chance to talk to Matthew Joseph who not only is the 3rd generation entrepreneur of the family run Duroflex but he’s also the founder of a D2C Mattress brand called Sleepyhead! What makes his journey fascinating is that he saw the upcoming disruption from the online players and instead of fighting to defend the legacy brand of duroflex, he set up a completely new brand and business entity to start Sleepyhead!

    In the conversation today, we talk about the Mattress industry, the value chain and manufacturing process of mattresses, the different types of mattresses, the reason D2C Mattress Industry scaled so well over the last 3 years, how he has built Sleepyhead’s brand and most importantly, which is his favorite mattress!

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    If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.

    Subscribe on Youtube (Posting 5 Videos every week)
    Follow us on Instagram (Posting 3 Reels every week)
    Follow me on Twitter @sidbetala (Trying to figure out Twitter!)
    DM us on Whatsapp

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    We have open positions in Content Writing, Content Research, Video Editing - Please reach out to me on 8886248842 or [email protected] if you'd like to collaborate on building The Indian Dream!

  • In this episode, we host Kavita & Anand (Co-Founders at Voiro) to talk about Ad-Tech Industry.

    Technology has fundamentally changed how we can consume and interact with Sports Content. And that has resulted in a meteoric rise in the value of Sports Leagues and Sports Celebrities.

    IPL, Formula 1, NBA, NFL, all these leagues have seen tremendous growth in their revenues over the last decade thanks to rising media rights, new ways of monetisation and fan connects!

    All of this comes down to the evolution of Technology. Smartphones, high-speed internet, social media - everything has snowballed into positive tailwinds for Sports Content and that's the reason why the likes of Amazon, Facebook, Apple, Netflix are bidding to get media rights for these sports leagues.

    In this episode with Kavita and Anand, we'll talk about the trends that have resulted in the rise of the value of sports leagues and sports celebrities.

    If you haven't, check out the Voiro Podcast! They talk about the world of Ad-Tech, Marketing, and Social Media on their weekly podcast series!

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    As I've mentioned in the last couple of episodes, there's a lot going on at The Indian Dream - some good, some bad. I talk about it all towards the end of the episode.

    If you want to tune into that directly, skip to (35:11).

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    We have open positions in Content Writing, Content Research, Video Editing - Please reach out to me on 8886248842 or [email protected] if you'd like to collaborate on building The Indian Dream!

  • In this episode, we host Kavita & Anand (Co-Founders at Voiro) to talk about Ad-Tech Industry.

    We’re all familiar with how big the Digital Ads market has grown over the last decade. To put some numbers, in 2012, the Global Digital Ad spend was close to $100 Billion. Today, that stands at more than 600 Billion dollars - a healthy 20% growth every year. In the next few years, $1 Trillion dollars will be spent on Digital Ads globally.

    With the rise of Ad Spends, the technology that supports that industry, often called as Ad-Tech has seen an exponential rise. As we’ve often discussed on the podcast, selling shovels during a gold rush is a great way to build a large, profitable business.

    Today, Voiro is a SaaS Platform that helps media companies run their Ads business, and in the last 9 years, they’ve had a ring-side view of this meteoric rise of the Ad-Tech market. What makes their journey even more interesting is that they’ve part of the team that runs the Indian Premier League’s Ad’s business! Practically from Day 1 of Hotstar, in fact it wasn’t even called hotstar back then.

    We’ll first talk about how they went from build a service business to build a software product, then we’ll talk about the landscape shift that’s happened from broadcast to digital technology, then we talk about how the entire world of Ad-Tech come together to form a value chain and lastly we talk about the emerging trends of privacy, regulation and content creation.

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    If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.

    Subscribe on Youtube (Posting 5 Videos every week)
    Follow us on Instagram (Posting 3 Reels every week)
    Follow me on Twitter @sidbetala (Trying to figure out Twitter!)
    DM us on Whatsapp

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    **This episode is brought to you by PushOwl.
    PushOwl is a web push marketing app built for e-commerce businesses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!

  • This is Part 2 of the series where we discuss India's Digital Infrastructure.

    Here are our Research Notes for the episode.

    Open Network for Digital Commerce or ONDC has been in the news lately.

    Currently, online marketplaces (Amazon, Flipkart, Snapdeal) follow a platform model. In this model, they have end-to-end control over the entire e-commerce transaction process, right from seller on-boarding, customer acquisition, order fulfilment, complaint redressal, and managing payments. Right now, all these processes are being controlled by a single entity.

    ONDC's open network will 'unbundle' or break down this complex system of small activities into separate micro-services that can be addressed separately by any entity. These organisations can chooses to perform one or more of these activities. As a result, the proponents of ONDC say that if it is successful, ONDC will democratize e-commerce, increase competition and accelerate growth.

    If it is democratised, one big change through ONDC will be that it caps referral commissions for platforms that send shoppers to a seller at just 3% – much less than the roughly 30% cut charged by Amazon, Flipkart and others.

    ---------------------------------------------------------------------------------

    If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.

    Subscribe on Youtube (Posting 5 Videos every week)
    Follow us on Instagram (Posting 3 Reels every week)
    Follow us on Twitter @sahil071 & @sidbetala (Trying to figure out Twitter!)

    ------------------------------------------------------

    **This episode is brought to you by PushOwl.
    PushOwl is a web push marketing app built for e-commerce busiensses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!

    ------------------------------------------------------
    Here are some research notes that we compiled or referred to for this episode:

    Jefferies Report about ONDC - tonne of details not available elsewhere.Twitter Thread by Aditya Kondawar - helped us structure our thoughts.

  • The Indian Education System needs an overhaul, especially college education. The current system produces students that barely have the necessary employable skills.

    In this episode, we talk to Aditya and Raj of Stoa School to talk about the Indian Education System, the problems that exist, how they can be solved and their insights from building Stoa over the last two years.

    If you haven't already, do subscribe to Stoa Daily. This is one of the best newsletters if you're interested in business and management.
    ---------------------------------------------------------------------------------

    If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.

    Subscribe on Youtube (Posting 5 Videos every week)
    Follow us on Instagram (Posting 3 Reels every week)
    Follow us on Twitter @sahil071 & @sidbetala (Trying to figure out Twitter!)
    DM us on Whatsapp

    ------------------------------------------------------

    **This episode is brought to you by PushOwl.
    PushOwl is a web push marketing app built for e-commerce businesses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!

  • The business of Drones is one of the most exciting themes to look out for in the next 5-10 Years. With wide ranging applications, Drones are set to be a Rs. 15,000 Crore industry by 2026.

    We have with us, Vipul Singh, Founder of Aarav Unmanned Systems. They manufacture drones and provides integrated services for Geo Surveys. They recently bagged a Rs. 15 Crore contract from Survey of India to map out entire Haryana.

    Vipul is also the founding member of the Drone Federation of India and has had a very interesting journey working with the central government and various regulators to create the Drone Rules of 2021 that were the key to unlock this market.

    ---------------------------------------------------------------------------------

    If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.

    Subscribe on Youtube (Posting 5 Videos every week)
    Follow us on Instagram (Posting 3 Reels every week)
    Follow us on Twitter @sahil071 & @sidbetala (Trying to figure out Twitter!)
    DM us on Whatsapp

    ------------------------------------------------------

    **This episode is brought to you by PushOwl.
    PushOwl is a web push marketing app built for e-commerce businesses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!

  • On this episode of Quick Takes, we talk about the USD 100 Bn B2B E-Commerce Market in India and the recent entry of Grasim into this market.

    ------------------------------------------------------

    This episode is brought to you by PushOwl.
    PushOwl is a web push marketing app built for e-commerce busiensses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!

  • This is Part 2 of two part episode on Wine Industry in India and Sula's impending IPO.

    In the previous episode, we discuss about the Business of Wines in India and a brief history about Sula. In this episode, we take a deeper look at the business of Sula Wines based on the IPO prospectus that they filed.

    Sula is a ~Rs. 450 Crore business with ~Rs. 52 Crore in Profits. It's been built over the last 20+ years by Mr. Rajeev Samant and the stellar team. We discuss how Sula has been able to dominate the market through a mix of great marketing, product and distribution strategy along with retaining key talent with generous compensation.

    ---------------------------------------------------------------------------------

    If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.

    Subscribe on Youtube (Posting 5 Videos every week)
    Follow us on Instagram (Posting 3 Reels every week)
    Follow us on Twitter @sahil071 & @sidbetala (Trying to figure out Twitter!)
    DM us on Whatsapp

    ------------------------------------------------------

    **This episode is brought to you by PushOwl.
    PushOwl is a web push marketing app built for e-commerce businesses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!

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    (01:40) - What will it take to build Sula
    (06:28) - Sula's People Strategy and Executive Org Structure
    (10:51) - Sula's Investments in Property, Plant and Equipment is their Moat
    (17:35) - Analysis of Sula's Working Capital Cycle
    (24:51) - Sula's Strategy of moving away from Imports/Distribution of Foreign Brands to focus on building their own domestic brands
    (29:23) - Sula's Brand Strategy - House of Brands
    (33:52) - Sula's Distribution Strategy
    (36:24) - Alternative Marketing, Sula Fest, Wine Tourism
    (44:13) - Closing Comments on Business of Sula