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Do you feel like you need to change who you are to succeed in business? Think again! In this episode of 'The Business Amplifier Podcast,' Andrew Laws is joined by Julie Kenny to explore how being yourself can be your greatest asset. Together, they dive into three practical strategies for growing your business without compromising your authenticity:
Get to Know Yourself Better: Discover how understanding your unique qualities, values, and strengths can set you apart from the competition. Build a Network of People Aligned with You: Learn how to cultivate a supportive network that shares your values and goals. Learn to Speak for Your Business: Find out how to effectively communicate your vision and story in a way that resonates with the right audience.Whether you're just starting out or looking to take your business to the next level, this episode is packed with actionable insights to help you succeed on your terms. Plus, you'll hear personal anecdotes and tips on building confidence in business and public speaking.
Mentioned in This Episode:
The power of journaling to uncover your true self. The importance of Toastmasters for building communication and presentation skills.Listen now and discover how to amplify your business by being authentically you!
Where to Find Us:
Search for 'The Business Amplifier' on YouTube and all major podcast platforms.Guest Information:
Julie Kenny is a business mentor and communication coach who specialises in helping entrepreneurs find their unique voice and thrive by staying true to themselves.Find Julie on LinkedIn - https://www.linkedin.com/in/julie-kenny/
Connect with Us:
Visit yeseo.io for more episodes and resources. -
In this episode of The Business Amplifier Podcast, Andrew Laws is joined by Kevin Palmieri, a podcaster, entrepreneur, and growth mindset advocate.
Kevin shares his inspiring journey—from seemingly "having it all" to hitting rock bottom and building a life of true fulfilment. Together, they discuss the transformative power of a growth mindset and why it’s critical for personal and business success.
Discover:
The difference between a fixed mindset and a growth mindset. Three key ways a growth mindset can supercharge your business and life. Why failures are the foundation of success and how to embrace them.Whether you’re just starting out or looking to level up, this episode is packed with insights and practical advice to help you adopt a mindset that turns obstacles into opportunities.
Links & Resources:
Check out Kevin Palmieri on LinkedIn - https://www.linkedin.com/in/kevin-palmieri-5b7736160/Get your free website audit at yeseo.io/audit
Find out more about The Business Amplifier Podcast: yeseo.io/podcast -
Saknas det avsnitt?
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**Podcast Episode Description for "The Business Amplifier Podcast" – Episode 12: Adding Value with SEO**
In this episode of *The Business Amplifier Podcast*, Andrew Laws dives into the transformative power of SEO—not just as a tool for lead generation, but as a serious value-booster for your business. Andrew breaks down how effective SEO can multiply your business's sale value by as much as 30-45 times your monthly income. Imagine the possibilities if your business could be worth that much more by simply ranking higher on Google.
Andrew also discusses practical steps to achieving these results: conducting keyword research, optimising your site for search engines, and building authentic backlinks. Plus, you'll learn why a strong SEO strategy can make your business more attractive to potential clients and investors by signalling stability and authority.
Looking to secure your future and add measurable value to your company? Listen in for expert insights and visit https://yeseo.io/audit to grab a free website audit.
**Key Takeaways:**
- **Value Through Visibility**: How top Google rankings can increase your business's financial worth.
- **SEO Steps for Success**: Research, optimisation, and link building done right.
- **Beyond Sales**: How strong SEO can make client acquisition and investment easier.
For UK business owners, this episode is a straightforward guide to using SEO as a long-term asset rather than just a marketing add-on. Don’t miss it!
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In this episode of The Business Amplifier Podcast, host Andrew Laws sits down with Sophie Robinson of Moodi Marketing for an insightful conversation on why personal branding is essential to business success.
Are you just focusing on your services and products, or are you putting your personality out there for your clients to connect with? Andrew and Sophie break down three compelling reasons why your business could struggle if you neglect the personal side of branding.
Key Takeaways:
Approachability – Showcasing your personality makes it easier for potential clients to approach you with ease. Authenticity – By being genuine, you naturally connect with clients, building deeper, more trusting relationships. Memorability – Leave a lasting impression that keeps you front-of-mind for clients and partners alike.Whether you're wondering how to start building your brand or need a reminder of its importance, this episode is packed with humour and wisdom to guide you in amplifying your business's personal touch.
Catch this episode, and more, at yeseo.io – remember to subscribe, like, and share!
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Are traditional networking events feeling like a drag? In this episode, Andrew Laws chats with Martin Whiskin about the ups and downs of networking and why starting your own group could be a game-changer for your business. Discover the benefits of creating a community that goes beyond dull introductions and awkward conversations.Martin shares his journey of founding the Creative Collective Networking Group, designed specifically for creatives. Together, they break down the three key reasons you should start your own group:Build a meaningful communityGain peer supportHave fun while doing business!If you've ever been frustrated by stuffy networking events, this episode is for you. Learn how to foster genuine connections, collaborate with like-minded professionals, and find joy in growing your business.Tune in for practical tips and some great laughs along the way!Listen now and amplify your business networking!For more information, visit yeseo.io
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In this episode, I share five essential tips for creating content that attracts, engages, and converts visitors on your website.
Whether you're stuck on what to write or how to find ideas, these tips will help you develop content that positions you as an authority and keeps your audience coming back.
Plus, I’ll share a tool to help you discover what content is working for your competitors.
🔑 Key Topics Covered:
- [0:00] Intro
- [0:43] Tip #1: Share something new or unique about your business
- [2:00] Tip #2: Comment on industry news with your perspective
- [3:20] Tip #3: Use Google search suggestions to discover trending topics
- [5:00] Tip #4: Check Quora for popular questions in your industry
- [6:10] Tip #5: Use Google Alerts to track keywords and competitor content
🛠️ Tools Mentioned:
- Google Alerts: Set up alerts for topics and competitors.
- Quora: Find trending questions and topics.
- BuzzSumo: Analyze popular content in your industry.
💬 Notable Quotes:
- "If your content isn’t interesting, no one's going to fall in love with your brand or pull out their wallet."
- "Sometimes, it's not about what you sell but about the problems you solve. That's the content people are looking for."
- "You don’t need a hundred ideas—just a few well-targeted topics that resonate with your audience."
🔗 Connect with Us:
- Connect with me on LinkedIn
- Find out more about our SEO agency
- Subscribe to our newsletter
🙌 Thanks for Listening:
This episode of The Business Amplifier Podcast was hosted by me, Andrew Laws, founder of YeSeo.io, and post-produced by the team at VideoForce.pro.
If you enjoyed this episode, please leave us a rating and review on your favorite podcast platform. Don’t forget to share this episode with your network, and stay tuned for more insights on how to amplify your business.
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Description:
In this episode, I dive into the secrets of competitive SEO analysis. I'm sharing my top three free strategies to help you uncover your competitors' SEO tactics—without them ever knowing.
Whether it's discovering who's linking to them, finding where they're mentioned in the press, or analyzing their website content, I'll walk you through each step.
If you're ready to match or even surpass your competitors in search rankings, this episode will give you the tools to start making it happen.
🔑 Key Topics Covered:
- [0:00] Intro
- [0:43] Why Understanding Competitors' SEO Strategies is Crucial
- [1:26] Tip #1: How to Identify Competitors' Backlinks
- [3:00] Tip #2: Finding Mentions of Your Competitors in the Press
- [7:40] Tip #3: Analyzing Competitors' Website Content
- [9:08] Using AI Tools for SEO Analysis
- [10:42] Summarizing the Three-Step Competitor Research Strategy
🛠️ Tools Mentioned:
- SEMrush: Simplifies the process of competitor research and SEO analysis: https://yeseo.io/go/semrush
💬 Notable Quotes:
- "If you can figure out what they're doing to constantly beat you in Google search results, you can match them and then do it better."
- "This is about getting an advantage. That's why I've given you these three ways to do competitor research for free because it's such a good starting point."
- "A lot of SEO comes down to doing good stuff. Put good stuff in the machine, good stuff will come out."
- "Understanding your competitors' SEO strategies isn't just about keeping up—it's about finding opportunities to surpass them."
- "SEO success isn't magic; it's about consistent effort and smart tactics. Use these strategies to stay ahead of the competition."
🔗 Connect with Us:
- Connect with me on LinkedIn
- Find out more about our SEO agency
- Subscribe to our newsletter
🙌 Thanks for Listening:
This episode of The Business Amplifier Podcast was hosted by me, Andrew Laws, founder of YeSeo.io, and post-produced by the team at VideoForce.pro.
If you enjoyed this episode, please leave us a rating and review on your favorite podcast platform. Don’t forget to share this episode with your network, and stay tuned for more insights on how to amplify your business.
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In this episode, we talk with Cate Caruth, a content expert, about how to make your website content truly resonate with your audience. Cate shares her top three power tools for business owners to create compelling content without a hefty budget.
Whether you're struggling with low conversion rates or just want to ensure your website is doing its job, this episode is packed with practical advice to amplify your business's digital presence.
🔑 Key Topics Covered:
[0:00] Intro
[0:25] The Importance of Strong Website Content
[3:34] Top Tip #1: Know Your Audience
[7:33] Top Tip #2: Be Consistent
[12:14] Top Tip #3: Don't Wait for Perfection
[16:03] Maximizing Your Content: Repurposing Strategies
[22:24] The Role of AI in Content Creation
[27:11] Final Thoughts: Just Start!
💬 Notable Quotes:
• "The purpose of a website is to guide your visitor on a journey—pictures can only do so much, but the right words make all the difference."
• "Consistency is crucial. A blog that hasn't been updated since July 2017 does more harm than good."
• "Perfectionism is the enemy of progress—just get your content out there and refine it later."
🔗 Connect with Us:
• Connect with Cate Caruth on LinkedIn:
• Connect with Andrew Laws on LinkedIn
• Find out more about our SEO agency at
• Subscribe to our newsletter
🙌 Thanks for Listening:
This episode of The Business Amplifier Podcast was hosted by me, Andrew Laws, founder of YeSeo.io, and post-produced by the team at VideoForce.pro.
If you enjoyed this episode, please leave us a rating and review on your favorite podcast platform. Don’t forget to share this episode with your network, and stay tuned for more insights on how to amplify your business.
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If you're not convinced that AI can help you grow your business and income, in this episode you'll learn 3 reasons why you need to get on the AI train now.Our guest today is Megan Taylor, Sales Manager and AI consultant at ProjektRising.ai.
↳ Subscribe to our newsletter↳ Connect with Andrew
↳ Connect with Megan
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In this episode you'll learn 3 amazing tips for better communication, making more sales, and making a fantastic impression on everybody you speak to.Our guest today is Alessandro Calzolari, a Consumer Psychology Consultant, who thinks you're leaving precious money on the table.
↳ Subscribe to our newsletter
https://yeseo.io/subscribe/
↳ Connect with Andrew
https://www.linkedin.com/in/andrewlaws/
↳ Connect with Alessandro -
https://www.linkedin.com/in/alessandro-calzolari-marketing-consultant/
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You can make your sales marketing funnel much more efficient, effective, and profitable, you just need a few tweaks!
Today we're joined by Emma Friendship-Kilburn who shares the 3 main mistakes that most businesses make with their sales and marketing funnels.
↳ Subscribe to our newsletter↳ Connect with Andrew
↳ Connect with Emma
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Google might be telling everybody that you're out of business.To find out why, listen to this.Subscribe to our newsletterConnect with Andrew on LinkedIn Produced and edited by the team at videoforce.pro
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In today's episode you'll learn the only 2 SEO strategies to attract more customers to your business and 2024 and beyond (plus one AI tip).
Find out more about our SEO agency at:Connect with AndrewUSEFUL LINKSSemrush (the best all-round SEO tool)https://yeseo.io/go/semrushProduced and edited by the team at videoforce.pro
