Avsnitt
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We’ve worked with hundreds of brands and many of them have this in common 👇 ONE problem we see all the time:They are unable to communicate clearly and concisely on who they are and what they are about.In this episode, we talk about the importance of figuring out what your clothing brand is about.
Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/
Desinder: https://www.desinder.com/
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If you're aiming to elevate your clothing brand, this episode "How To Grow Your Clothing Brand - Part 2 - Collection & Product" is a must-listen. Ana & Klas from Apparel Entrepreneurship and Desinder talk about: ✅ Emphasizing sustainability is non-negotiable. With 67% of consumers prioritizing eco-friendly purchases, it's clear that environmental consciousness is central to your brand's appeal.✅ Adopting a quality-over-quantity approach to your product line is crucial. Remember, a significant portion of your brand's success is likely to come from a small percentage of your offerings.✅ Building strong relationships with your suppliers is key to ensuring product quality and operational efficiency. These partnerships are foundational to your brand's ability to innovate and respond to market demands.✅ Collecting and acting on feedback from both customers and suppliers is essential for continuous improvement and alignment with market needs.Innovation should be at the heart of your strategy, involving new materials and designs to keep your brand at the forefront of the industry.✅ Consider consolidating your suppliers to streamline operations, reduce costs, and foster closer partnerships for enhanced quality and sustainability.✅ Smart use of colors and diligent data analysis can guide your decisions on which styles to continue and which to revise or discontinue.✅ Carefully planning your product range to ensure a coherent collection where each item complements rather than competes with the others will optimize your sales potential.This guide is a concise roadmap for any clothing brand looking to grow in a sustainable, strategic manner. Watch the full video for detailed insights and actionable strategies to take your brand to the next level.
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Saknas det avsnitt?
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In this episode "Why You Should Build a Collection with an Outfit Perspective," we talk about why you should look at your fashion collection through the lens of complete outfits rather than individual pieces. This perspective shift not only aligns more closely with consumer behavior but also offers invaluable insights into the cohesion of your collection, optimizing material use, and streamlining marketing and sales efforts. See the impact this strategy can have on your brand's aesthetic appeal, operational efficiency, and market success. This approach can transform your collection presentation, making it a powerful tool for both marketing and website engagement.
Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/
Desinder: https://www.desinder.com/
#FashionDesign #CollectionDevelopment #clothingbrand
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Welcome to the first part of our series dedicated to growing your clothing brand. This episode focuses on the foundational elements of business and operations, crucial for navigating the complexities of today's fashion industry.In this episode of the Apparel Entrepreneurship Podcast, we provide a comprehensive look into the strategies and practices essential for the growth and sustainability of your apparel brand. With a focus on addressing current global challenges and the importance of a solid operational backbone, our aim is to offer insightful, applicable guidance for brand owners across the spectrum.Highlights Include:Building a Purpose-Driven Brand: An exploration of how to define and integrate core values into your brand identity, ensuring resilience and relevance in a competitive market.Enhancing Operational Efficiency: Practical advice on streamlining business processes to improve efficiency, reduce costs, and maintain quality.Goal Setting and Strategic Planning: Guidance on establishing clear, actionable goals and developing a roadmap for achieving them, critical for focused growth.Financial Management Insights: Tips on managing your brand’s finances, from optimizing margins to strategic investment, ensuring financial health and the potential for expansion.Engaging with Your Audience: Strategies for cultivating a strong relationship with your customer base, building loyalty, and a sense of community around your brand.This video is for fashion entrepreneurs seeking to strengthen their brand’s foundation and navigate the path to growth with confidence. Our approach combines industry expertise with practical solutions, designed to be directly applicable to your business.Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/Desinder: https://www.desinder.com/Costing Sheet: https://www.apparelentrepreneurship.c...6-Step Startup Course: https://academy.apparelentrepreneursh...Stay connected with our newsletter: https://www.apparelentrepreneurship.c...#clothingbrand #clothingbusiness #fashionbusiness
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In this episode of the Apparel Entrepreneurship Podcast, we talk about how to start and run a sustainable clothing brand. You'll learn the fundamentals of starting and running a sustainable and responsible apparel business.
We cover what it means and how to implement sustainability in:
✅ Brand values & mission
✅ Marketing
✅ Collection & design
✅ Sourcing & manufacturing
✅ Packaging
✅ Logistics
✅ Product care & afterlife
✅ Sales & communication
Sustainability is becoming increasingly important to consumers, and the fashion industry is no exception. We discuss how a clothing brand can be more sustainable in all stages from idea to sales.
We start by discussing the importance of sustainability and the challenges the fashion industry faces. We then discuss the different ways that you can make your brand more sustainable, including:
✅ Choosing sustainable materials
✅ Using sustainable manufacturing processes
✅ Reducing waste and pollution throughout your supply chain.
✅ Packaging your products in sustainable materials.
✅ Marketing your brand in a sustainable way.
We also share tips for building a loyal customer base and positively impacting the environment. We talk about the importance of transparency, storytelling, and community engagement.
🔥 Apparel Entrepreneurship - https://www.apparelentrepreneurship.com/
🔥 Desinder - https://www.desinder.com/
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In this video podcast , Ana Kristiansson from Desinder and Apparel Entrepreneurship presents the Masterclass: How To Design A Clothing Line. You’ll learn how to create a cohesive collection that speaks your unique values and language. An apparel brand's design language is like a person’s personality. It makes your brand UNIQUE! This strengthens your brand and it keeps it cohesive for customers to recognize you. It will help you attract new customers who can identify & relate to your brand. It also helps you stay consistent season after season, year after year.
In this Masterclass Ana teaches you:
✅ Why design language matters
✅ What your designs should include
✅ Satisfaction points and what to always consider in your designs
✅ The essential building blocks of design
✅ How to find inspiration
✅ How to create your unique design language
✅ How to integrate sustainability when designing
Ana is an accomplished apparel designer with over 20 years of experience, a BFA from Parsons School of Design, and education from the Academy of Tailoring and Cutting in Stockholm. She founded the design agency, Desinder in 2007, has created award-winning designs, and worked with renowned brands such as Peak Performance, Salomon, Helly Hansen, and Orage. Ana's commitment to excellence and innovation has earned her a reputation as one of the most influential designers in the sports and outdoor field.
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There are many roles that need to be filled in your clothing business. As a small clothing brand, you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource. In this podcast, we are going over the typical roles you need to fill in an apparel business.
Apparel Entrepreneurship
Courses
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In this episode, we delve into the world of clothing manufacturing and provide you with all the information you need to successfully find and work with a manufacturer. Before even beginning your search, there are important factors you need to consider, and we cover these in detail to ensure you are fully prepared. We then move onto the nitty-gritty of finding a manufacturer, from where to look to the steps you need to take to ensure you find the right one for you.
Once you have found a potential manufacturer, we discuss the key questions you need to ask them to determine if it's a good fit. This is crucial in ensuring that both parties are on the same page and can work together effectively. Finally, we provide you with tips and advice on how to make the partnership work, ensuring that your clothing line is manufactured to the highest standard possible.
So, whether you're just starting out in the fashion industry or are an established clothing brand looking to switch manufacturers, this episode has something for you. Join us as we share our expertise and provide you with everything you need to know to find and work with clothing manufacturers.
apparelentrepreneurship.com
Sign up for the Bootcamp here.
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In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with the founder and CEO of MAES London, Diana Kakkar. MAES London is a luxury womenswear manufacturer located in North London, launched by Diana in 2018. In this fantastic conversation, we get a behind-the-scenes look at creating luxury garment manufacturing, and what a successful partnership between a brand and manufacturer looks like. We talk about MAES’s selection process for new partnerships and what clothing brands can think of when reaching out to manufacturers. We also talk about sustainability, taking a business through the pandemic, invisible PR, and much more.
https://www.apparelentrepreneurship.com
https://www.desinder.com
https://www.maeslondon.com
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Early on in your clothing business, you need to work on your brand identity. Branding is the process of building a product image based on associations, feelings, lifestyle, and identity that is projected by a label. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name. Choosing a great brand name is not easy, we know that. In this episode, we give you clear guidelines for coming up with a name for your clothing brand. The clothing brand name is an important part of your business and what your customers think of your brand. When you choose the right name, your customers immediately identify with your value proposition. If you would choose the wrong name, your customers have no idea what your business stands for or what it does. The importance of your brand name has to do with human psychology. As human beings, we evaluate information quickly and make judgments in a snap. We usually make up our minds in only a few seconds, and then it takes much longer to change that first impression. There are many aspects to a great brand name, and in this episode, we share some of them.
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In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with Tony McWilliam, a seasoned brand founder, entrepreneur, designer, agency owner, publisher, business leader, sustainability advocate, and much more.
We are talking about building a successful clothing business, and discussing how to grow a clothing brand from $0 to $45 million.
Not only do we talk about Tony’s story and listen to how he has succeeded in the business, but he also talks about how he had to leave the company he founded, and was left with nothing. It’s a must-listen if you want to avoid the same situation.
Apparel Entrepreneurship
Desinder
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In this episode, we are going through 14 mistakes you should avoid when running your clothing brand. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. These 14 mistakes that we've seen brands make, will be devastating for your business growth. Don't do the same mistakes when running your clothing brand.
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In this episode, we are covering 13 huge mistakes that are being made when clothing brands are starting out. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. Are there any lessons learned from the mistakes made? To make it a bit easier for you, we have examined the mistakes that we've seen most often, and present them in this episode.
Learn how to start and run a clothing brand: https://www.apparelentrepreneurship.com/
Get help with strategy, branding, and design: https://www.desinder.com/
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Can you start a clothing brand with little money? Absolutely, but there are a few things to consider. In this episode, you will learn what to do if you have a limited budget when starting a clothing brand. Ana and Klas have been working in the apparel industry for 20 years, helping clothing brands through Apparel Entrepreneurship as well as through the leading apparel strategy, branding, and design agency Desinder. In this episode, they are using this experience to explain what you can do, when it comes to handling the collection, marketing, and finances on a tight budget.
Get help to start and run your apparel brand: https://www.apparelentrepreneurship.com/
Apparel strategy, branding, and design agency: https://www.desinder.com/
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If you haven't been running a clothing brand before, it may be difficult to know what to expect. We are walking you through what to expect when launching a fashion business. We are also explaining what the most important thing is to figure out when starting your clothing brand.
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In this episode of The Apparel Entrepreneurship Podcast, we are answering questions from apparel entrepreneurs. We will cover four topics that our community has requested, which are all very relevant today.
The four topics we talk about in this episode are:
How to find your brand aesthetic. How to be authentic with your message. The difference between going to college and online education. How to handle complaints -
In this episode of the Apparel Entrepreneurship Podcast, we cover a specific set of questions to better prepare yourself and your family & friends for what it will take to get your brand going. Working through these questions before you start your brand will make you better prepared to run your business in a successful way.
Enjoy episode 61!
Show notesCourse: How To Start A Profitable Clothing Brand
Course: How To Grow Your Fashion Brand Online
The Apparel Entrepreneurship Members' Club
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In this episode of the Apparel Entrepreneurship Podcast, we talk about what the reality of the apparel industry looks like today, and common mistakes you definitely want to avoid.
Put on your headset and enjoy episode 60.
Show notesSign up for the waitlist to the: 6-Week Sustainable Clothing Brand Launch Accelerator
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The fashion industry has grown with 21% over the past 3 years. It's a 3 trillion dollar industry. So there are huge opportunities for brands to succeed. Unfortunately, most startups fail and the most common reason is cash-flow problems. In this episode, we want to help you improve your chances of succeeding by preparing you for what to expect. We give you a list of things you need to know before launching your fashion brand. When you are prepared you can make a better plan and more easily handle challenges that arise.
Bring out your notebook, turn up the volume and listen to episode 59 of the Apparel Entrepreneurship Podcast.
Show notesSign up for the waitlist to the: 6-Week Sustainable Clothing Brand Launch Accelerator
Sell more products online: How To Grow Your Fashion Brand Online
Run and scale a successful and profitable brand with tools, resources, supplier & manufacturer databases, and supported community: Join the Members' Club
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