Avsnitt
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This Thursday, Mark Effinger, the Chief Product Officer at Nootopia, shares his entrepreneurial journey, starting from his early ventures in laser light shows to building successful companies. He discusses his bootstrap funding approach and the importance of recognizing opportunities. Mark also shares stories of overcoming challenges, negotiating venture capital, and building partnerships. He emphasizes the need for balance and finding a success rhythm as an entrepreneur.
This podcast is powered by LeggUP, the only accelerated leadership development platform that guarantees and nurtures the growth and potential of employees. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
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Christy Pretzinger, President & CEO of WriterGirl, shares her insights on creating a workplace where people can thrive. She emphasizes the importance of measuring cultural balance and turnover rates as indicators of a thriving environment. Christy discusses the benefits and challenges of implementing policies such as unlimited PTO and two weeks off at the end of the year. She also highlights the significance of self-awareness, vulnerability, and listening to feedback in leadership. Additionally, Christy addresses the impact of artificial intelligence on content creation and the need for human connection in a digital age.
This podcast is powered by LeggUP, the only accelerated leadership development platform that guarantees and nurtures the growth and potential of employees. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
📌TALKING POINTS
03:53 Creating a Space for People to Thrive
08:05 Unlimited PTO and Managing Employee Responsibility
11:02 Hiring and Developing People
13:14 Diversity and Inclusion in the Workplace
19:06 Navigating Change and Challenging Beliefs
21:59 The Importance of Vulnerability and Self-Reflection
24:13 The Power of Self-Awareness in Leadership
27:46 The Role of Trust in an Organization
30:46 The Impact of Artificial Intelligence on Content Creation
36:23 The Importance of Human Connection in a Digital Age
🌟ABOUT CHRISTY PRETZINGER
Christy Pretzinger is a dynamic, visionary innovator who has transformed the landscape of healthcare content creation. She and her team originated an entirely new category in digital content — and now many other firms are duplicating her model. As the owner and CEO of WriterGirl, Christy has built an industry-leading organization that delivers top-notch content and strategy to the healthcare industry nationwide.
Along with her drive to strengthen healthcare communications, Christy is passionate about creating an environment where people can truly thrive.
As she transitioned from freelancing to owning a business, Christy intentionally focused on building a business based on kindness. This unusual approach has proven to be not only good for people, but also great for the bottom line. Over time, Christy discovered her true calling: to create a workplace that nurtures personal and professional growth. A profound belief in lifelong learning fuels her understanding that personal development is the key to unlocking professional success.
🔗CONNECT WITH CHRISTY
X: https://twitter.com/WriterGirlAssocLinkedIn: https://www.linkedin.com/company/writergirl-&-associates YouTube: @writergirlassociates🔗CONNECT WITH TOM
Instagram: https://www.instagram.com/tomfinnovation/ LinkedIn: https://www.linkedin.com/in/tomfinnovation/ YouTube: https://www.youtube.com/@TomFinnovation/ X (Twitter): https://twitter.com/tomfinnovation Facebook: https://www.facebook.com/tomfinnovation Pinterest: https://www.pinterest.com/TomFinnovation/ TikTok: https://www.tiktok.com/@tomfinnovation🎙️ABOUT THE PODCAST
Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.
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Saknas det avsnitt?
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This Thursday, Christy Pretzinger, President & CEO of WriterGirl, shares her insights on creating a workplace where people can thrive. She emphasizes the importance of measuring cultural balance and turnover rates as indicators of a thriving environment. Christy discusses the benefits and challenges of implementing policies such as unlimited PTO and two weeks off at the end of the year. She also highlights the significance of self-awareness, vulnerability, and listening to feedback in leadership. Additionally, Christy addresses the impact of artificial intelligence on content creation and the need for human connection in a digital age.
This podcast is powered by LeggUP, the only accelerated leadership development platform that guarantees and nurtures the growth and potential of employees. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
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Dustin Baker, President of BioProtein Technology, discusses the benefits of BioPro Plus, a non-synthetic alternative to prescription human growth hormone. He explains the difference between synthetic and non-synthetic hormone replacement and the importance of maintaining optimal growth hormone levels. He also discusses his journey and the importance of mentorship.
This podcast is powered by LeggUP, the only accelerated leadership development platform that guarantees and nurtures the growth and potential of employees. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
📌TALKING POINTS
02:12 - Synthetic vs. Non-synthetic Hormone Replacement
04:02 - Gender and Age Factors in Growth Hormone
10:52 - Effects of Growth Hormone on Energy Levels
11:35 - Other Benefits of Growth Hormone
16:01 - Normal Ranges of IGF-1
18:45 - Dustin's Personal Journey and Mentorship
🌟ABOUT DUSTIN BAKER
Dustin Baker is the President of BioProtein Technology and creator of BioPro+. With years of experience working intimately with some of the world's most elite professional athletes, trusted physicians, and even international private security / military personnel his passion remains the same, to help individuals maximize their physiological and cognitive potential safely. For years Dustin has been instrumental in the product design and brand development for rx drug alternative products in the professional athletics, fitness, and medical supply categories.
🔗CONNECT WITH DUSTIN
Instagram: @bioproteintech🔗CONNECT WITH TOM
Instagram: https://www.instagram.com/tomfinnovation/ LinkedIn: https://www.linkedin.com/in/tomfinnovation/ YouTube: https://www.youtube.com/@TomFinnovation/ X (Twitter): https://twitter.com/tomfinnovation Facebook: https://www.facebook.com/tomfinnovation Pinterest: https://www.pinterest.com/TomFinnovation/ TikTok: https://www.tiktok.com/@tomfinnovation🎙️ABOUT THE PODCAST
Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.
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This Thursday, Dustin Baker, President of BioProtein Technology, discusses the benefits of BioPro Plus, a non-synthetic alternative to prescription human growth hormone. He explains the difference between synthetic and non-synthetic hormone replacement and the importance of maintaining optimal growth hormone levels. He also discusses his journey and the importance of mentorship.
This podcast is powered by LeggUP, the only accelerated leadership development platform that guarantees and nurtures the growth and potential of employees. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
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Nicole Morgan, CEO of Resolute PR, discusses the challenges of workforce recruitment and the need for companies to focus on promoting their brand as an employer of choice. She highlights industries such as healthcare and hospitality that are struggling to find talent due to changing employee preferences and the impact of the pandemic. Nicole emphasizes the importance of offering employee benefits such as healthcare and retirement plans, as well as providing flexibility and work-life balance.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
📌TALKING POINTS
03:04 Industries Struggling to Find Talent
05:22 Creating a Story for Employees
06:30 Promoting Employee Benefits
09:34 Flexibility and Work-Life Balance
11:10 The Four-Day Work Week
14:38 Importance of Clear Expectations and Feedback
19:03 Taking Risks and Asking for Help
22:18 Challenges of Business Growth
25:03 Balancing Work and Family Life
🌟ABOUT NICOLE MORGAN
Nicole Morgan, CEO of Resolute PR, has over a decade of expertise in setting up successful campaigns spanning diverse sectors like healthcare, retail, and technology. Recognized for her adeptness at managing complex projects while artfully articulating brand stories, she's a multi-award winner, including Young Entrepreneur of the Year and Professional of the Year. As an Adjunct Professor at Oklahoma State University, Nicole bridges academia and practice. Presently, she's focused on revolutionizing workforce recruitment in sectors grappling with scarcity. Nicole's insights, cultivated through extensive research, forge the link between recruitment and marketing, fostering engagement and retention. In the evolving recruitment landscape, Nicole empowers organizations to enact impactful transformations.
🔗CONNECT WITH NICOLE
LinkedIn: www.linkedin.com/company/resolute-pr Instagram: http://www.instagram.com/resolutepr Facebook: http://www.facebook.com/resolutepr🔗CONNECT WITH TOM
Instagram: https://www.instagram.com/tomfinnovation/ LinkedIn: https://www.linkedin.com/in/tomfinnovation/ YouTube: https://www.youtube.com/@TomFinnovation/ X (Twitter): https://twitter.com/tomfinnovation Facebook: https://www.facebook.com/tomfinnovation Pinterest: https://www.pinterest.com/TomFinnovation/ TikTok: https://www.tiktok.com/@tomfinnovation🎙️ABOUT THE PODCAST
Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.
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This Thursday, Nicole Morgan, CEO of Resolute PR, discusses the challenges of workforce recruitment and the need for companies to focus on promoting their brand as an employer of choice. She highlights industries such as healthcare and hospitality that are struggling to find talent due to changing employee preferences and the impact of the pandemic. Nicole emphasizes the importance of offering employee benefits such as healthcare and retirement plans, as well as providing flexibility and work-life balance.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
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In this conversation, Nader Sabry discusses growth hacking and its application in organizations. He explains that growth hacking is a superset that sits above leadership and encompasses various functions. Nader emphasizes the importance of experimentation and finding one's unique growth formula. He also shares insights on discovering purpose and the connection between spirituality and technology. Nader encourages individuals to be patient in their journey of self-discovery.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
📌TALKING POINTS
03:59 Growth Hacking and its Definition
07:11 Implementing Growth Hacking in Organizations
19:14 Generating Revenue through Growth Hacking
28:44 Starting the Growth Hacking Process
31:45 Discovering Purpose
34:37 Combining Spirituality and Technology
37:38 Finding Your Purpose
🌟ABOUT NADER SABRY
Nader Sabry recently released a book, Hire Me If You Can, which shares the secrets to hiring top growth hacking talent before your business rivals do. He believes growth hacking will be the #1 super skill of the future.
Nader has been described by his peers as "the guy you don't want your competition to hire" for his innovative growth strategies that have propelled businesses to unprecedented success.
In the 1990s, after helping a Fortune 1000 Tech CEO corner a highly competitive market, the CEO outright offered him a cheque for $250,000 to never disclose his strategies to anyone ever again.
He has helped hundreds of CEOs, global leaders, and founders unlock unseen growth opportunities with growth hacking SECRETS used by only 1% of companies. Several Fortune 500s use his methods and strategies, including Microsoft, Google, and NASA.
Nader is also the bestselling author of Ready, Set, Growth Hack: A Beginner's Guide To Growth Hacking Success and Growth Thinking, which helps leaders create hacks to scale their businesses.
🔗CONNECT WITH NADER
LinkedIn: https://www.linkedin.com/in/nadersabry/ Instagram: https://www.instagram.com/_nadersabry/?hl=en YouTube: https://www.youtube.com/@NaderSabry🔗CONNECT WITH TOM
Instagram: https://www.instagram.com/tomfinnovation/ LinkedIn: https://www.linkedin.com/in/tomfinnovation/ YouTube: https://www.youtube.com/@TomFinnovation/ X (Twitter): https://twitter.com/tomfinnovation Facebook: https://www.facebook.com/tomfinnovation Pinterest: https://www.pinterest.com/TomFinnovation/ TikTok: https://www.tiktok.com/@tomfinnovation🎙️ABOUT THE PODCAST
Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.
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This Thursday, Nader Sabry discusses growth hacking and its application in organizations. He explains that growth hacking is a superset that sits above leadership and encompasses various functions. Nader emphasizes the importance of experimentation and finding one's unique growth formula. He also shares insights on discovering purpose and the connection between spirituality and technology. Nader encourages individuals to be patient in their journey of self-discovery.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
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In this episode, Dan Vega, Entrepreneur, Business Coach, Investor, and expert in guiding companies to maximize profits by minimizing costs, discusses the secrets to success in a shifting economy. Vega emphasizes the importance of creating value and leverage, focusing sharply rather than casting a wide net, and how leadership outweighs technical skills in entrepreneurship. He advises targeting niche markets for traction and expanding gradually. Vega also touches on strategic debt, building passive income streams through acquiring assets, and the significance of adopting a thriving and abundance mindset over a scarcity mindset.
We dive deep into achieving work-life balance, the critical nature of focus in career and investments, and the necessity of continuous learning and adaptation in today's fast-paced environment.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
📌TALKING POINTS
02:13 Balancing Technical Skills and Leadership
04:43 Creating Value and Leverage
10:17 The Importance of Niche Focus
18:41 The Role of Mathematics and Economics in Success
21:55 Creating a New Economic System: Thrive Mindset
23:00 Understanding the Scarcity Mindset
25:51 The Characteristics of a Thriving Individual
34:57 The Role of Strategic Debt in Wealth Creation
40:09 The Importance of Investing in Tangible Assets
41:10 Leveraging Other People's Money (OPM)
🌟ABOUT DAN VEGA
He specializes in helping existing companies maximize their profits while reducing their costs and overhead. He’s also been considered an expert in assisting companies to secure funding and has been connected with many Private Equity Investors, Institutional Investors, V.C. Groups, and Angel Investors. He’s had the privilege of coaching everyone from celebrities to some of the top companies in the world.
He now holds ownership in several successful companies. Some of these include film & television, technology, health, environment, education, fashion and other media. He’s also one of the co-founders of a book publishing company with dozens of best-sellers.
He formally hosted a weekly television talk show with an entrepreneurial format entitled Tuesdays With Dan. It featured a combination of entrepreneurs, celebrities, and human interest stories. The show began airing on ABC in the Gulf Coast area covering South Mississippi, West Florida, and Alabama. We began our seventh season under the The Dan Vega Show, which enabled us to be in cities across the U.S. and air in over 40 mil. homes per week.
Through speaking, business coaching, television and up other investments, his primary focus remains to help as many as possible acquire the right education and alliances so that others can find their path to success in an ever-changing economy.
🔗CONNECT WITH DAN
LinkedIn: https://www.linkedin.com/in/danvegahost/ Website: https://danvegabusiness.com/🔗CONNECT WITH TOM
Instagram: https://www.instagram.com/tomfinnovation/ LinkedIn: https://www.linkedin.com/in/tomfinnovation/ YouTube: https://www.youtube.com/@TomFinnovation/ X (Twitter): https://twitter.com/tomfinnovation Facebook: https://www.facebook.com/tomfinnovation Pinterest: https://www.pinterest.com/TomFinnovation/ TikTok: https://www.tiktok.com/@tomfinnovation🎙️ABOUT THE PODCAST
Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.
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This Thursday, Dan Vega, Entrepreneur, Business Coach, Investor, and expert in guiding companies to maximize profits by minimizing costs, discusses the secrets to success in a shifting economy. Vega emphasizes the importance of creating value and leverage, focusing sharply rather than casting a wide net, and how leadership outweighs technical skills in entrepreneurship. He advises targeting niche markets for traction and expanding gradually. Vega also touches on strategic debt, building passive income streams through acquiring assets, and the significance of adopting a thriving and abundance mindset over a scarcity mindset.
We dive deep into achieving work-life balance, the critical nature of focus in career and investments, and the necessity of continuous learning and adaptation in today's fast-paced environment.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
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Sabine Gedeon, CEO & Founder of Gedeon Enterprises, discusses the differences between men and women in approaching their careers, highlighting issues such as the wage gap and the rate of advancement for women in leadership positions. She introduces the concept of 'dots,' which refers to development opportunities that may be challenging or undesirable but can help individuals stand out and gain recognition. Sabine also shares her personal journey and the lessons she's learned in corporate environments, including the importance of building relationships and seeking mentorship.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
📌TALKING POINTS
00:42 - Gender Differences in Approaching Careers
02:22 - The Concept of 'Dots'
06:16 - The Importance of Communicating Your Work
08:01 - The Challenges of Being a Manager
11:29 - Supporting Your Manager as an Employee
16:13 - Sabine's Background and Experience
20:48 - The Power of Skip Level Meetings
28:45 - The Potential of Gen Z in Shaping Workforce Culture
🌟ABOUT SABINE GEDEON
Sabine Gedeon is the Founder of SheLeads Network and host of She Leads Now, a podcast focused on women in leadership and business. With nearly 20 years of experience helping others advance in their professional and personal environments, Sabine has helped clients in start-ups and Fortune 500 companies grow and develop, by breaking through their mental limits and elevating their confidence, influence, and impact as leaders and change agents.
🔗CONNECT WITH SABINE
LinkedIn: https://www.linkedin.com/in/sabinegedeon/ Website: https://sabinegedeon.com/ Instagram: https://www.instagram.com/sabinegedeon/ Facebook: https://www.facebook.com/SabineGedeonCoaching/🔗CONNECT WITH TOM
Instagram: https://www.instagram.com/tomfinnovation/ LinkedIn: https://www.linkedin.com/in/tomfinnovation/ YouTube: https://www.youtube.com/@TomFinnovation/ X (Twitter): https://twitter.com/tomfinnovation Facebook: https://www.facebook.com/tomfinnovation Pinterest: https://www.pinterest.com/TomFinnovation/ TikTok: https://www.tiktok.com/@tomfinnovation🎙️ABOUT THE PODCAST
Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.
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This Thursday on the Talent Empowerment Podcast, Sabine Gedeon, CEO & Founder of Gedeon Enterprises, discusses the differences between men and women in approaching their careers, highlighting issues such as the wage gap and the rate of advancement for women in leadership positions. She introduces the concept of 'dots,' which refers to development opportunities that may be challenging or undesirable but can help individuals stand out and gain recognition. Sabine also shares her personal journey and the lessons she's learned in corporate environments, including the importance of building relationships and seeking mentorship.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
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Rob Levin, CEO & Co-Founder of WorkBetterNow, shares his insights on putting talent first, building a positive workplace culture and being successful at it, and understanding that it all starts with your organization's core values. He also discusses how meditation makes him a better leader and how he found the right group of people to be around and be inspired by.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
📌TALKING POINTS
1:50 - Finding diverse talent
4:14 - What it means to put talent first
11:54 - Rob’s entrepreneurial journey
19:50 - Managing pressure with a partner
23:16 - Picking the right people to be around
🌟ABOUT ROB LEVIN
Rob Levin is a serial entrepreneur with a wide range of business ventures under his belt. As the Co-Founder and Chairman of WorkBetterNow, he foresaw the impending talent crisis for US-based small and midsize businesses and built a solution to address it. WorkBetterNow, under Rob's visionary leadership, pioneered an innovative approach that connects US-based businesses with top talent from Latin America, providing skilled professionals while also offering opportunities to talented individuals from different regions.
In addition to his role at WorkBetterNow, Rob Levin made significant contributions to the small and midsize business community through his creation of The New York Enterprise Report. His dedication to supporting and empowering small businesses earned him national recognition, including the prestigious title of Journalist of the Year from the Small Business Association.
🔗CONNECT WITH ROB
LinkedIn: https://www.linkedin.com/in/robertslevin Website: https://www.workbetternow.com/🔗CONNECT WITH TOM
Instagram: https://www.instagram.com/tomfinnovation/ LinkedIn: https://www.linkedin.com/in/tomfinnovation/ YouTube: https://www.youtube.com/@TomFinnovation/ X (Twitter): https://twitter.com/tomfinnovation Facebook: https://www.facebook.com/tomfinnovation Pinterest: https://www.pinterest.com/TomFinnovation/ TikTok: https://www.tiktok.com/@tomfinnovation🎙️ABOUT THE PODCAST
Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.
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This Thursday, Rob Levin, CEO & Co-Founder of WorkBetterNow, shares his insights on putting talent first and being successful at it, understanding that it all starts with your organization's core values. He also discusses how meditation makes him a better leader and how he found the right group of people to be around and be inspired by.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
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In this conversation, Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, discusses various aspects of branding, including how to talk about your company without being boring or overselling, the process of rebranding, and the importance of trust and ethics in branding. He shares examples of brand redesigns and highlights the unique aspects of branding in the university setting. Shachar also addresses the impact of AI on copywriting and discusses generational differences in branding.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
📌TALKING POINTS
05:22 - The Process of Rebranding
06:27 - Poor Reasons for Rebranding
08:36 - When to Consider Rebranding
17:22 - Balancing Branding with Other Business Challenges
22:56 - The Impact of AI on Copywriting
29:19 - The Importance of Trust and Ethics in Branding
35:01 - The Evolution of Trust in the Workplace
🌟ABOUT SHACHAR MERON
Shachar has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs.
He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise.
Shachar is also a Senior Lecturer who teaches advertising and brand strategy at the University of Illinois, where he also earned his BS and MS in Advertising. Over the past nine years, he has won several teaching awards.
🔗CONNECT WITH SHACHAR
LinkedIn: https://www.linkedin.com/in/shacharmeron/ Website: https://bluegreenbranding.com/🔗CONNECT WITH TOM
Instagram: https://www.instagram.com/tomfinnovation/ LinkedIn: https://www.linkedin.com/in/tomfinnovation/ YouTube: https://www.youtube.com/@TomFinnovation/ X (Twitter): https://twitter.com/tomfinnovation Facebook: https://www.facebook.com/tomfinnovation Pinterest: https://www.pinterest.com/TomFinnovation/ TikTok: https://www.tiktok.com/@tomfinnovation🎙️ABOUT THE PODCAST
Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.
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This Thursday, Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, discusses various aspects of branding, including how to talk about your company without being boring or overselling, the process of rebranding, and the importance of trust and ethics in branding. He shares examples of brand redesigns and highlights the unique aspects of branding in the university setting. Shachar also addresses the impact of AI on copywriting and discusses generational differences in branding.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
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Joel Stevenson, CEO of Yesware, shares his insights on being a global citizen and how it can make you a better leader, transitioning from sales to executive leadership, and creating a culture of accountability. He also discusses his experience starting the business-to-business division at Wayfair and the importance of an entrepreneurial spirit in a large organization.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
📌TALKING POINTS
03:31 - The Importance of Being a Global Citizen
10:31 - Transitioning from Sales to Executive Leadership
15:41 - Developing Communication Skills
18:15 - Creating a Culture of Accountability
25:04 - Starting the Business-to-Business Division at Wayfair
30:22 - Entrepreneurial Spirit in a Large Organization
34:58 - Lessons Learned from Failure
🌟ABOUT JOEL STEVENSON
Joel Stevenson is the CEO of Yesware, a leader in sales productivity software. Prior to Yesware, he was the general manager and founder of Wayfair’s B2B division, which he grew to several hundred million in revenue. Stevenson began his Wayfair career by leading the company’s home improvement products division, followed by his role as managing director of Wayfair UK, where he drove growth of the company’s international presence. He then served as vice president of FP&A while Wayfair was making the transition to a public company.
Before joining Wayfair, Joel Stevenson held a variety of sales and marketing roles at Ariba, Innovus, and Verizon, and he was a consultant at ZS Associates. He earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois, and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.
🔗CONNECT WITH JOEL
LinkedIn: https://www.linkedin.com/in/joelstevensongm/ Facebook Yesware: https://www.facebook.com/yeswareco X Yesware: https://twitter.com/yesware🔗CONNECT WITH TOM
Instagram: https://www.instagram.com/tomfinnovation/ LinkedIn: https://www.linkedin.com/in/tomfinnovation/ YouTube: https://www.youtube.com/@TomFinnovation/ X (Twitter): https://twitter.com/tomfinnovation Facebook: https://www.facebook.com/tomfinnovation Pinterest: https://www.pinterest.com/TomFinnovation/ TikTok: https://www.tiktok.com/@tomfinnovation🎙️ABOUT THE PODCAST
Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.
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This Thursday, Joel Stevenson, CEO of Yesware, shares his insights on being a global citizen and how it can make you a better leader, transitioning from sales to executive leadership, and creating a culture of accountability. He also discusses his experience starting the business-to-business division at Wayfair and the importance of an entrepreneurial spirit in a large organization.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
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Brooke Janousek, a skilled brand builder and fractional CMO at The Grow CMO, shares her insights on successful marketing strategies and why she thinks Taylor Swift is a marketing genius. She highlights brands that are nailing marketing, such as Dude Wipes and Everyday Dose Mushroom Coffee, and emphasizes the importance of staying true to your product and focusing on what you do well. Brooke also discusses the power of customer insights and the role of authenticity in marketing.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
📌TALKING POINTS
00:40 - Brands that are Nailing Marketing
03:10 - Staying True to Your Product
08:24 - The Power of Customer Insights
10:20 - Taylor Swift's Authentic Brand
12:42 - Prioritizing Joy in Life
14:00 - The Role of Data and Surveys in Marketing
20:47 - Overcoming the Stigma of Being Alone
23:23 - Effective Tools and Tactics in Marketing
30:04 - The Importance of Clear Messaging
32:10 - Starting a Marketing Engagement
35:03 -Finding Joy and Focusing on Growth
🌟ABOUT BROOKE JANOUSEK
Known for her charisma, generosity of spirit, and infectious energy, Brooke Janousek is the kind of leader others feel inspired by. She brings this spirit to every client she works with through The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as an expert in the marketing industry.
🔗CONNECT WITH BROOKE
LinkedIn: https://www.linkedin.com/in/brookejanousek/Instagram: https://www.instagram.com/__earlyriser/🔗CONNECT WITH TOM
Instagram: https://www.instagram.com/tomfinnovation/ LinkedIn: https://www.linkedin.com/in/tomfinnovation/ YouTube: https://www.youtube.com/@TomFinnovation/ X (Twitter): https://twitter.com/tomfinnovation Facebook: https://www.facebook.com/tomfinnovation Pinterest: https://www.pinterest.com/TomFinnovation/ TikTok: https://www.tiktok.com/@tomfinnovation🎙️ABOUT THE PODCAST
Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.
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