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Energy & Emotional Wellness in Your Business
Let's sit down with Tracy Litt, a renowned teacher of science and spirituality and the founder of The School of Becoming. In this episode, we're talking about science and spirituality on a business podcast because I believe the more connected to yourself you become, the more work you do on yourself, and the better you become as an entrepreneur, business owner, and leader.
Tracy is an international bestselling author, podcast host, and emotional healing healer. She holds her license in professional coaching, neurology, somatics, and hypnotherapy. Her institute, the School of Becoming, integrates consciousness, neuroscience, healing, and energetics to help students evolve into the next-level version of themselves.
From Victim to Victor
Tracy describes her journey as going from completely asleep as a single mother on food stamps to completely awake as the CEO of her own personal growth company, which helps individuals along the same journey.
Tracy evolved significantly—from perceiving herself as a victim of her circumstances to fully embracing personal responsibility. This shift played a pivotal role in changing her life trajectory and shaping her methodology, which she now shares with countless individuals seeking personal and professional growth.
Shift Your Mindset & Feel Your Emotions
Tracy presents four tactical recommendations to nurture professional growth, which can help individuals shift states and foster personal development. These include engaging in regular breathing exercises, creating space for processing emotions, embracing gratitude and mindfulness, and relying on spiritual support.
Her advice is actionable and grounded in a pragmatic understanding of the challenges faced by professionals today.
Remove "Woo" from Your Vernacular
We discuss the often-derogatory label of "woo," and Tracy urges for a more inclusive understanding that brings together scientific evidence and spiritual practices. This merger is not about esoteric beliefs but about understanding the role of energy and the universe in our everyday lives—redefining the essence of existence as spirit in human form.
Feel, Process, and Evolve
Tracy stresses the importance of acknowledging and truly feeling your emotions in order for them to guide us through our personal evolution. This emotional processing is critical to dealing with the increasing rates of anxiety and depression in society.
The Power of Intentional Evolution
Tracy emphasized the concept of intentional evolution—the idea that we can rewire our brains to influence our future, countering the belief that past performance predicts future outcomes. This empowering perspective gives us the agency to evolve our habits and practices to change the trajectory of our lives.
Tracy is a light in this world. You can feel her passion and her knowledge come through in this episode. The journey towards personal and professional growth is complex but attainable. I really enjoyed having her on my show this week, and I can’t wait to see how you like this show!
Be sure to listen, subscribe, and share this episode!
What’s In This EpisodeTracy Litt's personal journey from victimhood to empowerment
The significance of tuning into the body's signals over mental chatter
Four tactical approaches to improve growth and handle anxiety, depression, and burnout
Exploring the integration of emotions in achieving personal growth
The negative impact of technology and distractions on mental well-being
What To Do NextVisit lisalarter.com/e150 for all resources from this episode.
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Strategies for Powerful Communication
This week’s special guest, Kathryn Janicek, helps people overcome something many of us fear more than death - public speaking. I loved this conversation because she shared so many valuable tips to improve in so many speaking scenarios, including presentations, interviews, and meetings - so much more than just speaking on a stage.
After being laid off by a network when she was working as their VP of News, Kathryn leveraged her expertise in coaching news personnel and pivoted to create a niche for herself. Today, she has found great success in media training and public speaking coaching for professionals.
Kathryn is a three-time Emmy award-winning media and public speaking trainer with over 25 years of experience. She has shaped the communication and presentation skills of executives across diverse industries, from small businesses to a hundred billion dollar companies.
Kathryn’s company, Janicek Performance Group, specializes in media interactions, board presentations, high-stakes communications, stage presence, and impactful messaging.
In this episode, we talk a lot about what it takes to overcome your fear of speaking, how to eliminate filler words, and how to self-coach yourself to show up and present better on stage or Zoom.
We learn that professionalism is about more than the substance of our work. It's also about how we present our ideas, negotiate at the table, and build supportive networks.
Kathryn believes in the power of a compelling narrative, whether you're in front of a camera or addressing a boardroom. Her personalized coaching sessions help clients master the art of storytelling and the nuances of effective communication that resonate with their audience.
Feel Your Best to Perform Your Best
Something as simple as ensuring you wear comfortable clothes and shoes can make a dramatic difference in your performance and presentation. When you feel good and confident in clothes that fit or know your makeup or hair was done by a professional, it is worth the extra money or effort because it will show in your delivery and presentation.
Scaling Your Business with Sustainable Growth
Scaling a service-based company isn't just about increasing client numbers; it's about creating a business model that generates a steady source of income, even in the owner's absence.
Kathryn shares her wisdom on structuring services, ensuring client retention, and focusing on monthly recurring revenue.
Enhancing Communication Skills
Kathryn insists that self-awareness, pausing effectively, and eliminating unnecessary filler words can significantly improve one's public speaking endeavors.
This was a fun episode to record, and I can't wait to have Kathryn back! She left us with incredible, actionable advice that any of us can implement to improve our presence when addressing audiences in a one-on-one or one-to-many setting. Thanks for listening!
What’s In This EpisodeTips for improving stage presence and effective messaging
The impact of societal expectations on women's stage appearance
Strategies for addressing common speaking issues like posture and filler words
Scaling a service-based business through diverse service offerings
What To Do NextVisit lisalarter.com/e149 for all resources from this episode.
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Saknas det avsnitt?
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Your Business Doesn't Have to Suck the Energy Out of You
Exhausted from running your business? You're not alone. Successful entrepreneur Jamie Palmer discovered Human Design and transformed her work. Curious how?
This week, you'll explore human design, a tool that can help you build a fulfilling business based on your unique design. Learn how human design empowers strategic decisions and builds a business that truly works for you. Ready to ditch burnout? Let's go!
What Is Human Design?
Ever heard someone ask if you've "done your HD"? Human Design is a system for understanding yourself. It uses your birth date to create a chart that reveals your type (how you interact with the world), profile (the persona you project), strengths (centers), and energy levels (gates and channels). This can help you discover ideal work environments, who you collaborate best with, and even if you're wired for multitasking or methodical work. You only need your birth date, time, and location to get your free chart and insights into your unique human design.
How Does Human Design Help You?
Human Design can help you break societal expectations and live a more fulfilling life. By understanding your unique energy type through a Human Design chart, you can discover what you're naturally here to do. This can be especially helpful in business, where you're often bombarded with advice on how to be successful. Human Design can help you identify your most effective strategies based on your strengths and weaknesses. The key is to take action on the insights you gain from your Human Design chart.
Approaching Human Design in Business
Human Design is often used as a basic personality test, but it goes much deeper than that. Jamie's approach focuses on practical applications. She uses real-life examples to educate people on how Human Design can inform business decisions. This includes business models, offers, launch strategies, and marketing. By understanding your Human Design type, you can discover what strategies actually work best for you. Ultimately, the goal is to empower people to make their own business decisions and not blindly follow generic advice.
What’s In This Episode
Human Design isn't about generic advice—it's about understanding YOU and what works best for your natural design. Ready to stop hustling and start thriving? Check out Jamie's website to grab your free Human Design chart and explore more resources to help you design the business of your dreams. You can also get a copy of Jamie's book Human Design For Business free by using the code SHETALKSBUSINESS.Embracing change in business
Human design for business owners
Building a business with a purpose
What To Do NextVisit lisalarter.com/e148 for all resources from this episode.
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Building Brand Credibility in the Digital Age
This week's episode on She Talks Business is a thought-provoking and insightful conversation with Debbie Lu, where you'll hear about the evolving landscape of business, the impact of AI on marketing, the significance of public relations, and the power of strategic relationships.
Driven by a passion for media, Debbie immigrated to Canada from China to pursue journalism. Despite facing a language barrier, she hustled throughout her twenties, building a network through internships and mentors. This relentless drive led her from Ottawa to Toronto's PR scene, proving hard work and a “never-give-up” attitude can open doors.
The Power of Public Relations
Public relations is about managing a brand's reputation through the media. PR specialists like Debbie handle negative press and craft positive stories to get media coverage, like interviews with CEOs or experts. Unlike marketing, which focuses on sales, PR builds consumer credibility and trust. For small businesses, a PR professional can package your expertise into stories for relevant media outlets, positioning you as a regional business expert.
Traditional vs. Modern Marketing Strategies
Marketing has exploded online, with social media replacing traditional channels. Influencer marketing is especially huge, allowing brands to partner with trusted online personalities to reach their target audiences. Small businesses can leverage this by directly contacting influencers or collaborating with local micro-influencers with engaged followers. The key is building relationships and understanding what resonates with that influencer's audience. Follower count isn't everything—look for influencers who can connect with potential customers and drive sales.
Revolutionizing Marketing and Making it Accessible
While traditional media fades, accessible online tools like AI are putting the power of marketing directly in businesses' hands. This translates to potentially lower costs, with some companies managing marketing in-house. However, the efficiency and expertise agencies bring are still a draw, especially for larger corporations.
By automating tasks and streamlining workflows, AI has the potential to reduce marketing costs significantly. Agencies can complete their tasks faster, allowing them to charge lower retainer fees. This democratization of marketing, fueled by AI, could make sophisticated strategies more accessible to businesses of all sizes.
Don't miss out on this inspiring episode of She Talks Business! Learn from Debbie's journey and gain valuable insights on navigating the future of media and marketing for your own business. Head to your favorite streaming platform and subscribe to She Talks Business for more thought leadership discussions.
What’s In This EpisodeHarnessing the power of influencer marketing
The rise of AI in marketing
Navigating public relations for small businesses
Embracing the art of selling
What To Do NextVisit lisalarter.com/e147 for all resources from this episode.
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What To Focus On So Your Business Succeeds
Something new is starting for She Talks Business this week, and I'm excited to share it with you. I recently did a season with my niece, Mackenzie, and I had so much fun answering her questions about owning and running a business. So, I called out on Facebook and asked if anyone else would be interested in sitting in the host seat, picking my brain, and asking me anything.
Today's guest, Ali Marks, is the first to volunteer. Let me tell you a little bit about her. She is a vibrant force in Sarasota, Florida's real estate scene.
Ali is a dedicated realtor and a passionate small business owner of Loyd Robbins Co., a boutique brokerage specializing in residential, commercial, and business brokerage. Her work is deeply rooted in a rich tradition of honesty, integrity, dedication, loyalty, and customer service.
Business Results over Vanity Metrics
Social media engagement metrics, including likes, comments, and shares, can be easily inflated. The true measure of success is if your business is actually generating outcomes.
Focusing on vanity metrics like engagement can be misleading. The ultimate goal is growth; the most important indicator is whether your customers find your business through social media channels.
Companies should prioritize real-world outcomes over chasing social media engagement metrics.
Change in Entrepreneurship
"Pivoting" in business is nothing new. As an entrepreneur, you should understand it as a continuous process of growth and adaptation. The key is embracing change and experimentation and constantly seeking new and improved operating methods.
Don't be afraid to let go of things that no longer serve you, even your successful ventures, to avoid stagnation and maintain your creative spark.
Make responsible decisions, though, by considering the financial impact and potential consequences before making any drastic changes. Calculated pivots and calculated risks are critical for long-term success.
Encouragement for Young Entrepreneurs
The foundation of any successful business is generating profit. Your profit is what fuels your personal income, reinvestment, and growth.
The big mistake many entrepreneurs make is overspending, causing them financial stress and the pressure to constantly sell just to make ends meet.
Strategically playing with your numbers can clarify your pricing and financial goals. If you underestimate your costs and pricing solely, that hinders your profitability. Don't be afraid to use aggressive pricing strategies, like tripling your costs, to establish a healthy profit margin so that you have room for negotiation.
When Things Aren't Going How You Expect
You're going to have unexpected challenges as an entrepreneur. When this happens, try to step back and diagnose the situation, analyzing what's causing the issue.
Then, practice gratitude, focusing on the positive aspects and resources you possess. This helps to counter the negative self-talk that can amplify your problems.
Finally, invest in yourself through attending events, connecting with like-minded individuals, and building your professional network. This network is a valuable support system.
The fear of starting a business is universal, regardless of your age.
What’s In This EpisodeFocus on Actual Business Results
Permission to Pursue Opportunities
Financial Viability and Pricing for Profit
What To Do NextVisit lisalarter.com/e146 for all resources from this episode.
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Build Your Own or Franchise Your Dreams?
This week on She Talks Business, we have a new guest, Ashley Gundlach, president of British Swim School, a North American Learn to Swim franchise.
Unsure if you should build your business from scratch or use the support of a franchise? This episode will help you discover the pros and cons of owning a franchise, the flexibility and limitations, and understand the dynamic between franchisors and individual owners. This information is crucial for aspiring business owners, whether you crave the freedom of building something new or the fast track offered by a proven franchise model.
The 80/20 RuleThere is a popular principle called the Pareto principle, which is about understanding what 20% is driving the other 80%. When you focus on this in your business, you can see what is being done differently by that 20%. As certain businesses grow and scale in a franchise, the company must also develop and scale its processes as well. The support and processes helps to build a runway for all the franchisees that will grow after them.
Managing RelationshipsWhen you have 150+ entrepreneurs with every personality type, it's a unique working relationship between the franchise and franchisees. By being transparent, franchises can have honest conversations about where their limitations are when it comes to supporting them. Whether it's a legal or structural limitation, there's always a way to compromise because the franchise doesn't succeed if its franchisees don't.
Exploring A FranchiseAny good franchise brand will follow a diligent process to educate a potential franchise owner about their brand. The process should be risk-free for anybody interested in exploring franchise brands. Throughout the process, you'll get a sense of what it will be like to be a franchisee of that brand and be exposed to the business's operations. If you're exploring a franchise process that doesn't feel like this, take it as a warning sign.
Signs A Franchise Isn't For YouConnecting with others. If you have difficulty empathizing with others, you'll most likely have a challenging time inspiring your team and connecting with your customers.
Continuous learning. You must be open to learning from other owners and the brand to run a profitable business.
Grit and resiliency. Every entrepreneur knows you must be resilient when owning a business. A franchise is no different. Problems are going to come up that you will have to solve.
Pros and Cons of FranchisingPros
You're not starting from scratch.
You have a support team and mentorship.
You have access to marketing professionals.
You have a network of peers, so you're not in it alone.
Cons
Franchises have proven processes, so you can't do whatever you want overnight; it has to be a collaboration.
There is a lot of legal involvement to protect both sides, which can slow some things down.
If you are considering franchise ownership, talk with people who are doing it, whether they are people who love what they're doing or feel dissatisfied. By speaking with them, you get to see the complete picture of what it's like and whether you can see yourself in those individuals. This gives you further validation of how to move forward after seeing both sides and multiple personalities.
What’s In This EpisodeThe Guardrails of Franchise Ownership
Traits of Successful Franchise Owners
Benefits of Franchise Ownership
What To Do NextVisit lisalarter.com/e145 for all resources from this episode.
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A Valuable Resource for All Business Owners
This week on She Talks Business, you'll hear a new type of episode called My Take. These episodes are my opinion on things I am reading and find interesting. You'll listen to what I liked about what I was reading, and then I'll give you my take on it. This first episode is fascinating because it features Noah Kagan's new book, Million Dollar Weekend.
I was pleasantly surprised by this book. I went into reading it with curiosity and walked away feeling excited. In this episode, I discuss my take on 14 different things from the book, and the topics below are the top ones.
Frequent Excuses
At the beginning of this book, I liked that Noah shared a list of frequently made-up excuses. When you read this list of excuses, you'll see at least one in yourself, if not multiple. What Noah does, however, is he lays out a clear path for you on how to overcome those excuses. This was an intelligent way to start this book because he then links the excuse to where he would overcome it later, giving you the specific chapter where he would do that.
The Simple Start
The second thing I liked about this book is that Noah shares "The Simple Start." This is when you 1. Find a problem, 2. Solve the problem, and 3. Validate your idea without spending any money. Why I liked this so much... Because people usually think about an idea that they believe will make them money rather than thinking about their buyer and the problem that they can solve. I've also seen people spend thousands on an idea, perfecting something before they even know if they have a buyer. If you can validate your idea, meaning someone will buy it, you know whether it is viable for a business. Noah helps you put this into action by giving you shortcuts to sell through emails, messages, and simple ways to get your idea out there and get someone to spend money without you needing to.
You don't have a business if you don't have a customer.
The One Minute Business Plan
Noah does this thing called "The One Minute Business Plan," where you can determine if your idea is a million-dollar opportunity. He gets you to look at Google Trends, market size, product cost, and total value and gives you the formula to calculate whether it is a million-dollar idea. Then, he gets you to calculate $1,000,000 by your profit per unit sold so that you know how many customers you need. When you simplify your pricing, you know exactly what you need from a sales and profit perspective.
I Made It, and I Still Feel Like Shit.
Anyone who has reached feeling like they've "made it" has probably experienced this. You started your business to have more freedom and ended up creating a job for yourself; you've put yourself in a box. That will kill your spirit. Make a list of what you want for every aspect of your life and put it somewhere you can see to keep sight of what will make you happy. There is no point in growing a successful business if it isn't bringing you joy.
That's my take, folks! I highly recommend reading Million Dollar Weekend. If you enjoyed this episode, let me know. If you purchase this book, tag me and Noah to share that you bought it because you heard me talk about it.
What’s In This Episode Retaining existing customers and gaining referrals is crucial for business growth. Asking for help and embracing generosity in business relationships to foster success. Aligning your life goals and using visual reminders for personal and professional growth. What To Do NextVisit lisalarter.com/e144 for all resources from this episode
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A Conversation that Will Change Your Leadership
This episode of She Talks Business is with the respected Colonel Chris Kolenda, a retired army colonel with an extensive background in leadership and advisory roles. Throughout this, you'll learn about Chris' background, experiences, and transition to a leadership consulting business aimed at making a meaningful impact.
Establishing Boundaries and Priorities in Leadership
When discussing setting boundaries, Chris shares an impactful story that underscored a vital truth: respecting individuals' time and priorities isn't simply polite; it's a cornerstone of effective leadership. Establishing clear boundaries creates a balanced and productive environment where everyone flourishes.
Aligning with Your Natural Strengths
Tapping into your natural strengths and talents isn't just burnout prevention; it's motivation for engagement and success. Aligning with your inherent gifts fosters a fulfilling and impactful leadership journey.
Clarity and Engagement in Leadership
Leadership extends beyond personal boundaries and strengths. Operationalizing your company values and co-creating priorities with your teams is critical. His insightful "x so that y" formula delivers the clarity needed for disciplined execution, a crucial element for individuals and organizations striving to reach their full potential.
Upgrade Your Leadership Skills
Self-awareness is a central theme throughout this episode. Understanding your emotional triggers, acknowledging your strengths and weaknesses, and surrounding yourself with supportive individuals are all vital in sharpening your leadership skills and fostering a positive and productive work environment.
Whether you're a budding entrepreneur or a seasoned executive, this episode offers plenty of leadership wisdom. Becoming a great leader isn't about reaching a fixed destination but embracing continuous growth, resilience, and the passion to inspire others.
What’s In This EpisodeThe importance of establishing boundaries and priorities in leadership, emphasizing the significance of clarity and self-awareness.
Strategies for aligning team members with their natural strengths, thus preventing burnout and enhancing engagement.
The significance of surrounding oneself with the right people and the impact of mentors and support networks on personal growth and leadership development.
Insights into managing emotional triggers, the impact of miscommunication in the workplace, and strategies for engaging and retaining team members.
What To Do NextVisit lisalarter.com/e143 for all resources from this episode.
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Flow, Energy Audits, and Business Alignment
Feeling the familiar tug of work draining your energy? Buckle up because, in this episode of She Talks Business, the limitations that you have in your mind are about to shatter. This episode's special guest, Makhosi, is a 7-figure entrepreneur, leader, and spiritual high-performance coach.
After listening to this episode, you'll feel empowered and equipped with unconventional wisdom to align your energy with your business ventures.
Embrace Unconventional Learning
Challenge yourself to reimagine learning beyond the traditional education that you may have experienced. Makoshi carved her path in her learning, prioritizing self-discovery over the traditional college route. She even broke the norms for her son with the decision to homeschool when she noticed he thrived from a learning style different from hers. This challenge created a path of exploration and growth for her and her business.
Owning Your Worth
Let's talk about self-worth and pricing. Do you ever feel the insidious connection between the two holding you back from charging what you're truly worth? This is a common yet harmful mindset. In this conversation, you'll learn to uncouple your value from the price tag and embrace a mindset shift that empowers you to charge confidently based on the impact you deliver.
Energy Alignment
Ignore the generic "one-size-fits-all" success formulas and the comparison trap. There's power in aligning your business with your energy. With practical strategies like energy audits and human design—tools that help you tap into your unique flow and navigate business with intention.
The journey toward a business that aligns with you starts with tuning in now. Dive into the full episode of She Talks Business with Makhosi, and you’ll discover the untapped power within you.
What’s In This EpisodeStrategies to align your work with your well-being and create a business that energizes, not drains you.
Inspire to explore alternative learning paths and discover approaches that resonate with your unique nature.
Empowerment to define success on your terms, breaking free from limitations, and embracing your authentic vision.
What To Do NextVisit lisalarter.com/e142 for all resources from this episode.
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Is Your Store Stuck in the Stone Age?
In this episode of She Talks Business, you'll learn about the dynamics of retail and business innovation with Liza Amlani, the principal and co-founder of Retail Strategy Group. Explore retail, technology, and consumer behavior, and gain valuable advice.
Building Relationships in Marketing
Liza Amlani, with her background in teaching fashion marketing at FIT, shares how important it is to build relationships in marketing. Her approach includes discussions on daily retail headlines and the encouragement of networking, providing a holistic understanding of the industry. Adapting to social media and influencer marketing to enhance customer engagement is a critical consideration in the constant change of retail.
Navigating the Retail Industry
The in-store customer experience for retail has changed because of the impact of technology and social media. Effectively managing your inventory and strategic merchandising are pivotal for success in retail businesses. Adapting to the evolving demands of retail and understanding the role of customer engagement strategies are crucial.
Empowering Entrepreneurs and Small Business Owners
For small retail business owners, leveraging data and utilizing affordable cloud-based tools for your sales and inventory management is a vital consideration. When disciplined, you can take bold steps toward success, push boundaries, and think big in your business endeavors.
This episode is packed with a wealth of wisdom. If you embrace change, innovate, and stay true to your beliefs in your business endeavors, you'll be able to stay determined and push toward success.
What’s In This EpisodeImpact of social media and influencer marketing on customer engagement
Importance of managing inventory effectively
Importance of not thinking small as a small retail business owner
The significance of planning, leveraging data, and affordable cloud-based tools for small businesses
What To Do NextVisit lisalarter.com/e141 for all resources from this episode.
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Understanding Your Cycle, Managing Symptoms, and Thriving
Welcome to another episode of She Talks Business. In this episode, my special guest, Mackenzie St. Laurent, a menstrual wellness counselor and young entrepreneur, joins in to share how she helps women understand and manage their menstrual health from a holistic perspective.
Shifting the Narrative
Historically, there has been a lack of options when addressing menstrual issues. In our world today, having a holistic approach and an alternative view allows you to have a deeper understanding of the menstrual cycle as an integral part of your overall health.
Understanding the Cycle and Symptom Management
There are different mechanics of the menstrual cycle, which has four distinct phases. These four phases are the menstrual, follicular, ovulation, and luteal phase. You may have heard of a practice called "cycle syncing" that informs your self-care, movement, and nutrition choices. This gives you signs to indicate your need for cycle support and management. Severe cramping, emotional disruption, and changes in your bleeding patterns will be some of those signs.
Self-Care and Emotional Well-Being
There's so much significance in balancing, reflecting, and fully understanding your body. Unpack your feelings and explore them. Regulating your emotions is a huge part of the holistic approach to menstrual wellness.
Seeking Support and Advocacy
If you've ever been diagnosed with menstrual cycle issues, you know the challenges that you face in getting that diagnosis. It takes an average of seven medical practitioners and a decade to receive that diagnosis.
Practitioners who remain curious, willing to listen, and advocate for their patients and their menstrual health and overall well-being can significantly impact someone's life.
If you haven't yet, listen to the episode to learn how to benefit from a holistic approach to your menstrual health. Understanding and managing your menstrual health is crucial to your overall well-being.
What’s In This EpisodeUnderstanding the menstrual cycle and support
The significance of balance and allowing others to care for you.
Practical approach to cycle syncing and education
Understanding one's body, making informed decisions, and seeking support through coaching programs
What To Do NextVisit lisalarter.com/e140 for all resources from this episode.
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Sales Strategies for Service-Based Businesses
This episode of She Talks Business is anything but ordinary. With Mackenzie St. Laurent, you’ll learn about sales strategies, mindsets, and invaluable tips that are highly insightful. Forget stale pitches and forced smiles—you'll learn what it truly means to excel in sales and service-based businesses.
Agility in Sales
Agility became our watchword. There's power in adaptability, meeting your clients where they are, and tailoring your approach to their specific needs. Gone are the days of one-size-fits-all plans. “Underpromise and overdeliver” should be your core mantra. Give your clients realistic expectations so that you can leave them speechless with your results.
Building Trust Through Understanding
Time spent understanding your client's needs is always well-spent; it's the foundation for building trust and lasting relationships. Think of it as a pre-pitch prep session, laying the groundwork for a mutually beneficial collaboration. Speaking of pitches, ditch the pressure of closing deals and embrace "selling as a service." You will then go from a salesperson into a trusted advisor who goes above and beyond to solve problems and exceed expectations. It's a mindset shift that fosters genuine connections and will make your customers happy.
Rejection is a Stepping Stone
Rejection? It's inevitable but not debilitating. Detach yourself from the outcomes and embrace the learning opportunities within each "no." Every interaction, positive or negative, hones your skills and shapes your approach, propelling you forward.
Your Sales Process
This means that you'll need structure. Outline your sales process, creating clear steps that flex with each of your clients. It's about understanding their needs at every turn, ensuring that every interaction moves them closer to their desired outcome.
Asking for the Sale
Ultimately, you'll have to ask for the sale. You've built trust and established expertise to pave the way for confidently closing deals. It's not about pressure but creating a win-win scenario where everyone walks away feeling empowered and satisfied.
This episode isn't just about sales; it's about business, relationships, and the power of understanding and exceeding expectations. So, tune in, share your thoughts, and start making those sales!
What’s In This Episode- The importance of adaptability and overdelivering
- Handling rejection and building rapport
- Increasing sales conversion rates
- Structuring service offerings for sales
What To Do NextVisit lisalarter.com/e139 for all resources from this episode.
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Planning, Structure, and Success Metrics
This week on She Talks Business, I'm joined by Mackenzie St Laurant again to talk about The Beginner Mind Essentials for Business. This episode is all about sharing the secrets to building a thriving business. This episode covers essential aspects such as structuring business activities, goal setting, and sustaining your momentum.
Riding the Wave of New Beginnings
With the new year starting, you have this fresh and energizing energy that you should harness because it can kick-start your business success. There's a transformative power in setting goals and planning meticulously for the upcoming year. Take the time and harness this energy to create structured planning and effective time management to propel your business forward.
Business Goal Setting
For guaranteed success, reverse engineer your business goals. Break down your revenue targets, establish monthly milestones, and consistently evaluate your progress. I can't emphasize enough the importance of setting realistic and achievable goals to lay the groundwork for sustainable growth.
Structuring Business Operations
Structure and organize your business operations for optimal functionality. You'll see positive business interaction by establishing robust business structures, fully understanding your business model, and creating systems to enhance client engagement.
Winning the Customer Game and Sustaining Momentum
Prioritize customer acquisition and steer clear of operational analysis paralysis. In order to acquire and retain clients, nurture your business relationships, and monitor progress toward your sales goals, you must understand the cyclical nature of sales and develop an adaptive mindset needed to overcome challenges.
Marketing and Personal Connections
Allocating time for networking events, leveraging various strategies to maintain business visibility, and articulating your business vision is crucial. There's nothing more significant than networking and building personal connections. However, remember to establish boundaries for yourself to prevent burnout.
With these insights, you can seize the opportunity to implement strategies and pave the way for a year of unprecedented success and fulfillment in your business endeavors. Here's to conquering the world of business with a Beginner Mindset!
What’s In This EpisodeReverse engineering business goals for the year
The importance of business structure and understanding the business model
Prioritizing acquiring customers when starting a business
Structuring time and regularly attending networking events
What To Do NextVisit lisalarter.com/e138 for all resources from this episode.
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Mastering a Money Mindset
Welcome to She Talks Business, where my guest for this season, Mackenzie St. Laurent, and I discuss the beginner essentials you need in business. In this episode, you'll learn how to develop your money mindset, refine your sales strategies, and perfect your financial planning. Tune in to explore the power of understanding your worth, reshaping your relationship with money, and mastering financial management for business success.
Defining Your Worth and Pricing Strategies
When you have your own business, you must understand the value you offer and align your pricing with your worth. Things like calculating your minimum hourly rate, justifying pricing, and gamifying your sales process will have a massive impact on your business. The art of selling, in particular, is profoundly intertwined with emotional intelligence and skill development.
Shifting Your Money Mindset
Adapting a new perspective on money is critical to making rewarding financial progress. Celebrate your wins and detach the thought of success from outcomes in financial decisions. As you navigate developing your mindset, take some time to read books such as Rich Dad Poor Dad, The Millionaire Maker, or The Ultimate Blueprint for an Insanely Successful Business which will help to reshape your understanding of wealth and abundance.
Financial Planning and Tax Obligations
Practical steps for managing cash flow and taxes are a cornerstone of business success. Learn how to identify your tax obligations, understand your profit margins, and fulfill your fiduciary responsibilities as a business owner.
New Year Reflections and Practices for Abundance
As you approach the end of the year, consider adopting some practices and a New Year outlook. Take inventory concepts of what you've invested a lot of time and money into throughout the year. One book that will profoundly impact you in creating an environment of abundance and financial prosperity is Die With 0.
With these insights and practical tips, you have the full ability to master a money mindset and achieve abundance in both your business and life. Take advantage of the opportunity to unlock your own financial potential and reshape your relationship with wealth. Happy listening, and here's to a prosperous 2024!
What’s In This EpisodeImportance of increasing fees to align pricing with value
Gamifying selling and providing customer options
Managing cash flow for business success
Disrupting money patterns for more abundance and wealth
What To Do NextVisit lisalarter.com/e137 for all resources from this episode.
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Successful Social Media Marketing for Entrepreneurs
In the second episode of our season on “The Beginner Mind for Business Essentials,” I am being joined, once again, by my niece, a young entrepreneur with a fresh perspective on business. Tune in to hear Mackenzie St. Laurent, a wellness counselor specializing in the menstrual cycle, discuss social media marketing from a business perspective, quality content, and effective strategies for new businesses venturing into the digital landscape.
Setting the Foundation
Three critical points for social media success include relationships, “done is better than perfect,” and frequency and consistency. The imperfection of your posts shows the importance of not obsessing over perfection. Instead, focus on meaningful numbers in your business rather than vanity metrics to drive success.
Crafting Engaging Content
Using videos is a great way to engage your audience on Instagram. You have an opportunity to connect with new audiences by being social on social media (that’s what it’s for, right?!). That means commenting, sharing, and tagging others on your platforms and theirs as well. When creating content, you want it to be dynamic and visually appealing, which includes your videos, swipeable carousel posts, and accessible captions.
Navigating Personal and Professional Content
Incorporating your personal stories into your business content is crucial, however, you have to maintain a balance between personal and professional content on social media. Adding context through metaphors and personal stories is also a strong strategy for enhancing business content.
Negotiating Emotional Sensitivity and Building Boundaries
Social media's impact and ability to expand your reach is impressive. There's a shift in audiences and communities as they age and begin to go through new phases of life. You also have to be responsible when handling emotional sensitivity and trauma associated with social media and advocate for setting boundaries and routines for your social media usage.
This episode is a fantastic guide for those of you who are looking to learn social media from a business perspective and practical strategies for marketing your business. You'll gain knowledge and inspiration for navigating the ever-evolving social media and business world.
Remember to follow She Talks Business on Instagram to be the first to know when a new episode of Beginner Mind Essentials for Business comes on this season.
What’s In This EpisodeThe importance of incorporating personal stories into business content
Using video to engage audiences on Instagram
Creating visually appealing and accessible content
Maximizing engagement by recycling and resharing content
Managing expectations regarding the time it takes to see results
What To Do NextVisit lisalarter.com/e136 for all resources from this episode.
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A Guide to Business Growth and Self-Worth
Today marks the beginning of a new season for She Talks Business—the Beginner Mind Essentials for Business. In this episode, you’ll learn about the transformative shift from perfectionism to embracing imperfect action and recognizing the intrinsic value of self-worth in business. Our special guest, Mackenzie St. Laurent, shares invaluable insights from the early stages of launching her own business, offering profound wisdom applicable even to seasoned entrepreneurs.
Overcoming Perfectionism
Perfectionism, a significant barrier to business growth, can be conquered by seeking support and feedback. To detach your self-worth from your work, consider enlisting the help of a coach or peer group, fostering accountability and overcoming the pitfalls of perfectionism. Focus on comparing your current self to past achievements rather than fixating on an idealized future.
Shifting Mindset: The "Gap" vs. "Gain" Philosophy
The "Gap" vs. "Gain" concept encourages focusing on the progress made, diverting attention from future aspirations. This mindset shift proves crucial for personal and professional growth, fostering the acknowledgment of achievements and appreciation for the journey rather than fixating solely on the destination.
Creating Accountability and Support
Investing in coaching generates the necessary tension for behavioral change and maintaining focus on progress. Practical strategies for accountability include preserving a collection of thank-you cards and letters to serve as reminders of the positive impact made. Regularly reviewing the past year's accomplishments aids in reflecting on progress too.
Energy Management and Seeking Validation
Conscious awareness of the impact of positive and negative energy on success is essential. Seek advice and validation from experienced individuals, aligning with those who provide support, encouragement, and expert guidance for sustained business growth.
Embrace imperfection, conquer perfectionism, and adopt the mindset of progress over perfection. This season is meant for every entrepreneur to help you get back to the basics so that you can continue to grow and succeed.
What’s In This Episode
Be sure to follow along on Instagram so that you get updated every time a new episode comes out!Overcoming perfectionism and separating self-worth from work
Putting work out for others to see and interact with to receive feedback and improve
Finding support and creating accountability to overcome perfectionism
What To Do NextVisit lisalarter.com/e135 for all resources from this episode.
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Business Wisdom and Strategies from Advisors
Today is the last episode of the Advisor series. We had a great, dynamic lineup of industry experts, each providing their own unique perspectives and guidance for business success.
When you own a business, it's vital to seek different advisors for various business aspects. There's so much value in having a board of advisors, whether formally or informally, so you can gain expertise and insights from seasoned professionals. If you can’t afford advisors, leverage your online resources and learn what you can on your own.
Our various guests shared their expertise across diverse areas, including finance, law, immigration, and business growth. Here are the highlights from each of their episodes:
Insights from Business Advisors
Jackie Porter: In this episode with Jackie Porter, you'll learn insights on strategic tax planning and the importance of finding the perfect financial advisor to build generational wealth that stands the test of time.
Eleanor Beaton: Eleanor Beaton, an experienced coach and advisor, shared the necessity of a business coach, the value of coaching relationships, and the significance of setting clear goals for success.
Steve Parker: With Steve Parker, he shared the importance of finding a well-staffed accounting firm with a hands-on partner, especially tailored to your needs as a small business owner.
Mo Syed: Mo Syed, an expert in immigration law, shares practical advice for ensuring a smooth and successful immigration process. This episode will give you valuable strategies to navigate the complexities of immigration options for a worry-free immigration experience.
Sunita Doobay: With Sunita Doobay, you'll learn the importance of tax planning for your growing business as it expands. Her insights highlight the critical role of a knowledgeable tax advisor in avoiding common mistakes to legally save your business money and ensure compliance with ever-evolving tax laws.
Dr. Darnyelle Jervey Harvey: Business consultant Dr. Darnyelle Jervey Harmon, shares her story of persevering through adversity in this series, sharing her journey as the award-winner of a multi-million-dollar coaching and consulting brand and a best-selling author with eight books to her credit.
Kristen Herwitz: In this episode, you'll hear from Kristen Herwitz, a business attorney and strategist who shares her expertise on contracts and the importance of protecting client relationships. Kristen assists marginalized groups, and her values-based approach to legal services has made her a sought-after advocate for fair and equitable business practices.
Suzanne Mariga: Susanne Mariga, a fractional CFO and profit-first expert, shares her insight on the role of a fractional CFO at various stages of business growth, underlining the significance of specialized advisors. You'll dive into important financial topics that can help your business improve its profitability and make informed decisions.
Matthew Asbell: From Matthew Asbell, you'll hear expert guidance on intellectual property and its essential nature of protection and rights associated with it. He is a well-versed attorney in the complexities of intellectual property law, with a background in information technology, entertainment, and medicine.
Within this series, you’ll learn a broad spectrum of financial, legal, immigration, and business growth matters. From investing in financial knowledge to finding the right legal and financial support, their guidance was invaluable.
What’s In This EpisodeThe value of continuous learning and gaining insights from others
Financial advice and wealth-building
Copyright and trademark law
Legal and immigration advisory
What To Do NextVisit lisalarter.com/e134 for all resources from this episode.
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How to Safeguard Your Business and Intellectual Property
Ready for a deep dive into intellectual property on "She Talks Business? Matthew Asbell is joining us this week and he will be talking about the intricacies of trademarks, copyright laws, and patents. Matthew is well-versed in the complexities of intellectual property law, with a background in information technology, entertainment, and medicine.
Understanding Trademarks
When you're going through the process, it's not only about acquiring trademarks; it's about crafting a plan to enforce and safeguard your invaluable assets. Remember, trademark registration isn't a one-time task – maintaining the integrity of your trademarks demands ongoing vigilance.
Intellectual Property and Copyright
Copyright isn't just a byproduct of creation; it's an automatic right granted to your work. There are advantages to registering copyright, especially when it comes to legal disputes. And don't forget to attach copyright notices to your creative works as a testament to their protected status.
Strategic Trademark Registrations
Never underestimate the importance of professional evaluation and counsel in your trademark registration. With a guide, you can navigate the strategic considerations involved in prioritizing trademark registrations based on long-term plans and budget constraints.
Beyond Trademarks
Another pivotal aspect of your intellectual property strategy is the use of patents. From software to applications, physical objects, and intricate processes – patenting is a way to safeguard your innovations.
This episode will equip you with the knowledge and understanding necessary to protect your intellectual property and trademarks.
What’s In This EpisodeOverview of trademark registration and enforcement
Importance of enforcing a trademark
Difference between trademark and copyright
Intellectual property considerations and benefits
What To Do NextVisit lisalarter.com/e133 for all resources from this episode.
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Building a Profitable and Sustainable Business
In today's episode, there's a very special guest joining, Susanne Mariga, a fractional CFO and profit-first expert. I am so excited to dive into some important financial topics that can help businesses improve their profitability and make informed decisions.
Throughout the episode, you'll learn the importance of job costing accounting systems, automating inventory systems for retail businesses, and streamlining pricing and quoting through standardized processes. You'll also learn about the common struggles business owners face in achieving profitability and paying themselves.
The Importance of Job Costing Accounting Systems
These systems play a crucial role in tracking costs and making informed decisions. Particularly in industries like construction, job costing allows businesses to accurately allocate expenses and determine the profitability of each project. By implementing an efficient job costing system, you can have a clearer understanding and ensure that you're pricing your services or products appropriately.
Automating Inventory Systems for Retail Businesses
For retail businesses, inventory management is a key factor. Automating inventory systems can greatly benefit your business by providing real-time data on sales and popular items. With this information, you can optimize your inventory levels, avoid overstocking or understocking, and make data-driven decisions to improve profitability. By automating inventory management, you can streamline your operations and focus on meeting customer demand effectively.
Streamlining Pricing and Quoting through Standardized Processes
Customization is often a challenge in pricing and quoting for businesses. However, implementing standardized processes can be a helpful change. By establishing consistent pricing and quoting procedures, you can improve efficiency, save time, and prevent costly errors. Standardized processes also enable you to streamline your operations, particularly when it comes to estimating costs and providing accurate quotes to your clients or customers.
Profitability and Paying Yourself as a Business Owner
Many entrepreneurs get stuck in a mindset of constantly reinvesting in their business, this mindset often leads to you neglecting your own financial well-being. As a business owner, it's crucial for you to align your actions with your goals and prioritize profitability. Tune into the episode to hear tips on how to overcome the guilt or hesitation that often comes with paying yourself.
I want to encourage you all to plan your businesses for the next year with profitability and success in mind. Profitability is not just reserved for large businesses. With the right strategies and mindset, you can also achieve sustainable profitability.
What’s In This Episode
Importance of tracking costs and making informed decisions
How automation can help retail businesses
Streamlining pricing and quoting processes
Allocation of revenue for profit, owners' pay, taxes, and operating expenses
What To Do Next
Visit lisalarter.com/e132 for all resources from this episode.
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Navigating Contracts
In this episode, I'm joined by Kristen Herwitz, a business attorney and strategist who shares her expertise on contracts and the importance of protecting client relationships. Kristen's passion lies in assisting marginalized groups, and her values-based approach to legal services has made her a sought-after advocate for fair and equitable business practices.
Contracts and Protecting Client Relationships
It's important to have intentional conversations and protect your personal relationships when entering into business arrangements. Contracts should not only outline legal obligations but also consider the long-term impact on client relationships and privacy. Consider potential scenarios where something goes wrong and be mindful of payment structures. To mitigate risks and ensure fairness, seek professional guidance when creating contracts.
Values-Based Decision-Making
Contracts play a crucial role in protecting the rights of all parties involved. You must comply with state laws and have a lawyer who understands them. This is especially important when it comes to employment classification and non-compete clauses. Being informed and intentional about values-driven decision-making can help create a business environment that is fair, inclusive, and protective of all stakeholders.
Ownership Rights and Licensing in Contracts
Another essential aspect of contracts is addressing intellectual property ownership. The default ownership rights in the legal industry often require negotiation. Clear communication and contracts can minimize misunderstandings and ensure that both clients and businesses are aware of their respective rights and responsibilities.
Having the right legal adviser to strategize and grow your business makes the biggest difference. Clear communication and contracts are key in minimizing misunderstandings and protecting your business, clients, and employees. Start to take action to protect your business by listening to this episode.
What’s In This EpisodeThe importance of contracts and fair treatment
Protecting client relationships and privacy
Considering what happens when something goes wrong
Understanding state laws and compliance
What To Do NextVisit lisalarter.com/e131 for all resources from this episode.
- Visa fler
