Avsnitt
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Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more.
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IN THIS EPISODE
😎 No more prognosticating about "The Year of AR and VR"? (at 00:43)
📺 Streaming Consolidation: fait accompli? Or just wishful thinking? (01:15)
🛍️ Netflix & Shill: Shortening the path-to-purchase via "shoppable streaming" (04:34)
🇺🇸 ChatGPT for President? F*ckers finding out (05:29)
❌ Will the X where Twitter used to be survive 2024? Will Musk still own it? (06:18)
🤖 Shopping by proxy: The rise of machine customers (at 08:46)
🌎 2024 global ad spend—all the world's a game, billboard, or car (at 11:25)
📊 Today's fastest-growing brands—depending on how you define "brand" (13:04)
Approx. 16 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
🔮 Will social media fatigue take hold in an election year? What happens when brands discover one LLM isn't enough to achieve their generative AI ambitions? And is OpenAI in for a rebrand? In part two of our big 2024 Trends Watch episode, the Ricks continue their look at the potentially tumultuous year ahead.
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IN THIS EPISODE:
🤖 Generative AI: Why LLMs limp on their own—and why DLMs may be part of the answer (at 00:42)
📛 Branding: Is OpenAI in for a rebrand? Two possible identity options hit the surface (04:34)
🎈 Social media: Are we going from FOMO to JOMO (the Joy of Missing Out)? (05:30)
🌭 Weiner alert: What if Elon Musk launched the Tesla of … luncheon meat brands? (07:25)
Approx. 8 minutes, 8 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
Saknas det avsnitt?
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🔮 Will TikTok take the lead in social commerce in 2024, or is unexpected competition in the everything-app department just a tap away? And what happens to SEO when search engines become Generative AI-enabled answer engines—and is your brand ready for what that does to site traffic (and MQLs)?
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IN THIS EPISODE:
👀 What happens when SEO changes to AIEO (AI Engine Optimization)? (at 01:37)
…And how might social media "search" marketing help ease the pain? (at 02:48)
💩 Who's the boss? Phillips Laxative vs. Taco Bell (at 07:54)
👏🏻 Will social media apps become "everything apps"? And who will lead the way? (at 08:33)
💣 Our prediction on what Chris Nolan reveals when "Oppenheimer" wins Best Picture (at 11:07)
Approx. 11 minutes, 45 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
📺 On February 11, brands forked out billions to put their commercials in front of the largest audience to ever tune into a live sports broadcast. But two weeks later, how well do you remember the ads? In an episode recorded on Super Bowl Sunday, the Ricks test your recall and discuss the best—and worst—commercials of Ad Bowl 2024.
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IN THIS EPISODE:
🏈 Great game, but tough on the Ricks' hometown team
💥 Aubrey Plaza & Nick Offerman can barely contain their excrement…er, excitement (at 02:35)
🥤 Is that a Baja Blast or did your Taco Bell Grande just make a run for the border? (at 03:27)
💦 Only Aquaman and Nerds Splashdance for Jennifer Beal (at 04:00)
🛸 Martin Scorsese says, "Hello Down There"—and it's not for Viagra (at 05:28)
🛍️ Bargain brand Temu and its trio of spots leave retailers trembling (at 06:36)
🥸 Chris Pratt can leave the 'stache at home—Rick W. won't recognize him anyway (at 07:57)
🛞 Christopher Walken doesn't. Like. The way people impersonate. Him. All of the. Time. (at 09:03)
🧞♂️ Dude looks like a Genie: Bud Light hopes its new brand mascot rubs you the right way (at 10:35)
🔺 Doritos wants the world to know that Dina and Mita are all that and a bag of chips (at 11:39)
🍋 Memo to Ice Spice's ex: Lem and Lime are her fresh new squeezes (at 12:36)
🧠 Jennifer Aniston offers sage advice—but don't be surprised if she forgets it (at 13:31)
Approx. 20 minutes, 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
🎨 Pantone's Color of the Year. Burger King's new flame-broiled…sneakers. Will the real Banksy please unmask? Tesla's brand placement…as an apocalyptic nightmare. Pop-Tarts scores a big win. Star Wars: Rebel Moon has the Ricks confused. Jack Reacher's Atlantean origins. Loaded Questions and a whole lot more.
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IN THIS EPISODE:
📆 The Ricks reunite for a new calendar year
🦠 Rick W gets coal in his stocking—until it really matters
🚙 Rick M gets jealous of his wife's Apple CarPlay
🏍️ Yeah, but is Honda the Toyota of motorcycles?
🐠 TroublAlert: "Aquaman 2," we never saw ye
🤯 "Oppenheimer:" As explosively good as it sounds?
🚥 Tesla just won't let you "Leave the World Behind"
🦸🏻♂️ DC's "Doom" goes out with one last "Patrol"
🚀 "Rebel Moon:" This is NOT the "Star Wars" you're looking for
💪🏼 You don't know Jack about "Reacher's" Atlantian origins
👺 New suit may unmask Bansky…whoever he/she/they may be
🏟️ Pop-Tarts mascot gets eaten alive—and scores as meme
🍔 Burger King's new collab may not bode well for brand relevance
🤖 Barbie's AI gone wrong: How AI reduces the world to stereotypes
🖱️ 30 years of Bluetooth: Where did it get its name?
🍑Pantone's Color of the Year "resonates with compassion"
🙅🏽♀️ Will X/Twitter really "go the way of MySpace" this year? -
The Ricks revisit their big predictions for the year—what they got right, and what they got hilariously wrong—in the worlds of marketing, media, tech, and pop culture.
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IN THIS EPISODE:
📲 Rick M should have banked on an acquisition for Mint Mobile
🥽 Rick W's attempt at "reverse predicting" about the "Year of VR" pans out
🍿 Domestic box office: Movie madness, sadness—or both?
⏱️ TikTok, brand advertisers, TikTok
👨🏽💻 Social media influencer: Elated—or deflated?
🚙 EVs: Charge ahead—or a last laugh for Toyota?
📺 The streaming wars: Has the Great Shakeout begun?
📈 B2B: Is the Hybrid Workforce really here to stay?
🤖 A generative AI reality check: Just starting, or nothing burger?
Approx. 23 minutes, 53 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
🎁 In what has become an annual tradition, the Ricks reveal the hottest-but-hardest-to-get tech toys for Holiday 2023. But don’t say we didn’t warn you.
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IN THIS EPISODE
🎤 Nothing could put a damper on Taylor Swift's big year—except maybe this (at :45 seconds)
🍭 A house that smells so good, you might want to eat it (at 1 min, 32 sec)
🥷🏻 The perfect gift for the budding little cybercrook in your life (at 1:51)
👶 Thankfully, the bottle of ketchup doesn't come included (at 2:09)
💩The AI-generated scent that'll have 'em flipping the bird all year long (at 2:35)
🐶 For Dawg lovers snooping for the ideal electronic gift for moms and kids alike (at 2:50)
Approx. 3 minutes, 27 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
The all-important holiday shopping season is officially here—but what will online and mobile sales look like? The Ricks have your 4-1-1 on this year's biggest e-commerce trends.
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IN THIS EPISODE:
🎁 By the numbers: Sweater weather, ComicCon tickets, and retailers' Christmas wish list (at 00:50 sec)
🛍️ Beyond the totals, what percentage of total holiday sales will come via e-commerce? (at 01:40)
🎄 This year's biggest trends—including the battle between free shipping and BOPIS (at 02:43)
Approx. 4 minutes, 34 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
🫣 It's time for a Halloween edition of Rick and Rick Loaded Questions—including gross-out candy concepts from ChatGPT, consumer trends in costumes, candy, and more.
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IN THIS EPISODE
🍬 ChatGPT and the Chocolate Factory: Not a tasty mix (at :48 seconds)
💥 Ryan Reynolds better look out for Barbie's Pumpkin-Spice what? (at 2:08)
🎃 Just how much are consumers spending this Halloween—and on what? (at 2:23)
👻 Flying Monkeys, priests, M&M's and more: Rick W's costume conundrum (at 3:40)
🏛️ Friends, Goblins, and Countrymen—what's on your mind more than you realize? (at 4:58)
🪦 Why Wednesday Adams can whistle past the pet cemetery this year (at 6:21)
Approx. 7 minutes, 33 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
🫣 The Spooky Season is here—and with Halloween coming fast, the Rick's share each of their top three favorite horror movies of all time. Will it include Halloween? The Conjuring? Or maybe Frankenweenie? The Scary Rick Flicks start here.
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IN THIS EPISODE
😱 It's a horrifying assignment for the Ricks (at :50 seconds)
🩸 Remembering days of gore gone by (at 1 min, 37 sec)
🥶 Which John Carpenter flick makes the cut (so to speak)? (at 3:00)
🫄 Young couple move next door to Ruth Buzzy, all hell breaks loose (at 5:07)
🧬 Predator inspection: The science behind our love of horror movies (at 6:21)
🎁 Memo to Detective Brad: Don't look in the box (at 8:52)
🙀 What makes a movie horror…and homage vs copycat? (at 10:35)
😵💫 Meeting the girlfriend's fam? Don't get that sinking feeling (at 11:23)
🪓 Jack be crazy, Jack be sick, get through the cuckoo maze—quick! (at 13:42)
🧟♂️ Comedy of terrors: Bruce Campbell joins the "Army" (at 15:41)
🎬 Landing the Raimi Maneuver for fun and profit (at 17:01)
😈 Sometimes Raimi's spooky, sometimes he's a drag (at 17:19)
🙅🏼 The original Linda Blair witch project (at 17:50)
🧛🏼♂️ Dracula takes a bathroom break for the ages (at 19:44)
🚅 Train-ing for the zombie apocalypse (at 20:23)
Approx. 21 minutes, 20 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
🎬 The Ricks discuss the agreement ratified last week between the Writers Guild of America (WGA) West and Hollywood studios as it pertains to the use of generative AI in the service of writing scripts for movies, TV and streaming shows, and more.
In a surprise twist, the courts and existing copyright law may ultimately render industry alignment on generative AI a foregone conclusion. But what does that mean for the use of generative AI in your industry?
Spoiler alert: If you're thinking about leveraging generative AI for marketing, advertising, brand, or … well, anything … you might want to hear this first.
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Approx. 19 minutes, 4 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
In part two, Matt Binkowski, author of "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products," demystifies AI and shares pragmatic insights on how product teams can leverage it to outmaneuver the competition. In Binkowski's eyes, AI isn't something for creative people to fear—it's a tool for them to harness in order to move faster and serve customers better than ever before.
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IN THIS EPISODE
🕵🏼♀️ Letting AI do the detective work on your competition (at 00:44 )
🥷🏻 Will AI really give your team an edge? Definitely…maybe (at 02:39)
🚥 Time for Jira to meet Siri? How AI can help teams stay on track (at 03:26)
🗂️ Letting AI run your life—what you need to do, and why (at 08:30)
🧏🏽 How AI can supercharge (and streamline) accessibility (at 09:50)
🧐 Beating bias in AI, the humans behind it—and their creations (at 13:39)
🧑🏻💻 UX best practices: No more re-learning what you already know (at 16:08)
🥹 When it comes to AI in product design, empathy is the key (at 18:36)
🗺️ How product designers should navigate the AI revolution (at 19:39)
Approx. 21 minutes, 40 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
Rick W. interviews digital strategy, product, and UX expert Matt Binkowski about his new book, "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products."
In this first of a two-part episode, Binkowski shares a designer's perspective on some of the fears and frissons surrounding generative AI. Along the way, he reveals the benefits that come with 20 years of cross-functional, cross-industry experience leading digital initiatives for Comerica Bank, Ogilvy, Jeep, Organic, Hallmark and more.
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IN THIS EPISODE
💬 Catching up with friends in the blink of AI (at 00:xx)
👷🏾♂️ Push you, pull me: product marketing vs. development
📱 Binkowski goes Boom Scrolling
🛜 Will AI really be as transformational as the Web?
🤖 ChatGPT: 12 months (and a revolution) later
🛞 Smooth driving: The power of invisible innovation
👩🏽💻 Hidden Figures: If you can't dodge, dominate
🌹 Romeo & GPT: A profile in nerdage
🙌🏼 Product dev with AI: bigger, better, faster, more
🦾 Your target user: A human or a human's AI?
🛟 Welcome to the age of generative Darwinism
Approx. 20 minutes, 14 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
The Ricks ask ChatGPT for an assist in developing their latest edition of Affirmations for Ad Agency Creative Directors and things go … sideways. The result: Well, you'll just have to hear for yourself.
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IN THIS EPISODE
📸 Nothing beats a celebrity endorsement … right? (at 01:18)
⚠️ Don't forget to harness the power of … punctuation? (01:29)
⚾️ The truth about spec work for RFPs (01:42)
🎪 Think: Experiential—no matter what? (02:02)
🤖 Generative AI isn't something to fear … until it is (at 02:17)
Approx. 2 minutes, 48 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
Fear of Missing Out (FOMO). Social Proofing. Tribalism. What are the most powerful psychological triggers for shaping consumer behavior and beliefs? In an all-new episode, we get insights from Jake McKenzie, CEO of Birmingham, AL-based Intermark Group, one of the nation's top psychology-driven ad agencies. By blending sociology, psychology, behavioral economics, and technology, it's possible to dramatically increase the efficacy of marketing programs. The problem: Far too many marketers start with a creative concept informed by demographic data masquerading as insight. In this can't-miss episode, we explore ways to hack the human psyche to boost marketing performance.
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IN THIS EPISODE:
🧐 An introduction to applied research and "creative psychology" (at 01:01)
🛍️ Adding psychographic insights to demographic data to optimize outcomes (01:43)
🦏 Animal House: Mohawk Flooring's carpet ride to market dominance (03:33)
📍 Building a better brief: Inside the mind-mapping process to make insights actionable (06:59)
👩🏼🦱 The problem with marketing personas: Context is everything (08: 57)
👀 The power of psychological heuristics like Social Proofing (10:36)
🍎 Who cares about product specs? Peer pressure doesn't fall far from Apple (12:50)
😳 Juicing demand by building a sense of scarcity–and why too many brands fear it (14:15)
🤓 Functional Magnetic Resonance Imaging (fMRI) and advances in neuromarketing (16:23)
👥 Focus groups: The need to get past what participants tell you (17:44)
🚭 Smoking surprise: The least and most predictive indicators of a future purchase (18:33)
🙅🏽♀️ Why anti-drug campaigns fail to leverage what works in changing behavior (20:13)
✊🏼 Harley-Davidson & Rita's Italian Ice: How brands can tap tribal psychology (21:03)
Approx. 24 minutes, 18 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
It's time for a quick round of Rick and Rick Loaded Questions. This time out: Think digital advertising is seeing the biggest increase in marketing budgets this year? Think again. Meanwhile, is e-commerce up, down, or flat relative to pre-pandemic levels? And who's raking it in if Amazon isn't? Plus: Oscar Mayer's "Meat Fleet" is getting a rebrand. So what are they calling the 87-year-old Wienermobile now?
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IN THIS EPISODE:
📫 What's growing fastest: digital ad spend or…? (at 00:50)
🌭 What do you call an 87-year-old Wienermobile? Cybertruck? (at 03:05)
🏪 Is e-commerce getting old? Or just the online-only variety? (at 04:11)
📊 Are e-commerce sales ⬆️, ⬇️, or ↔️ vs. pre-pandemic levels? (at 04:57)
🛒 Is BOPIS eating the e-commerce giants' lunches? (at 05:18)
Approx. 6 minutes, 30 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
Is that an AI chatbot taking your order at Wendy's? Is that ChatGPT behind Coca-Cola's new "Real Magic" commercial? And is Britney Spears really back on Instagram, or is that a bot, too? The Ricks look at the good, the bad, and the WTF of Generative AI's impact on content creation.
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IN THIS EPISODE
🕵️♂️ "The Night Agent" is on the prowl (at 01:32)
🧟♂️ Rick W. revisits "The Walking Dead" (at 02:10)
👂🏻 Why we need subtitles in our movies and TV shows these days (at 04:33)
🍔 Are AI chatbots coming to a Wendy's drive thru near you? (at 07:39)
🧠 Beyond the buzz: What exact is "Generative AI?" (at 10:23)
⚠️ The controversy about copyright and Generative AI training sets (at 12:25)
🥤 Coca-Cola finds inspiration in Generative AI for a new commercial (at 17:28)
👨🏽💻 … But what about the impact on creative jobs? (at 18:56)
🦿 …But should we regulate or give Generative AI more running room? (at 20:06)
🎤 Is that Britney Spears or a bot on Instagram? So far, Britney has been mum (at 21:12)
Approx. 22 minutes, 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
⁉️ It's time for a quick round of Loaded Questions featuring questions about Snapchat's new AR initiative for Men's Wearhouse, consumer confusion over phrases like "Powered by AI" and more.
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IN THIS EPISODE
🥽 Forget cosplay lenses: Snapchat AR is going retail—just in time for prom season (at 00:39)
💸 A $700 million settlement rocks the media world (at 02:40)
🤖 WTF does "powered by AI" mean? Confused consumers want to know (at 04:32)
🪄 Canva's alternative word for "AI" that's pure–we'll, you'll just have to hear for yourself (at 05:45)
Approx. 6 minutes, 44 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
Pepsi rolls out its first new logo in 14 years. Cottonelle Ultra Clean toilet paper gets up close and personal with 'Tales From…Down There.' NASA names the best—and worst—sci-fi movies of all time. Why Bud Light's missteps may have caused March-through-May Madness, plus a whole lot more.
Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere.
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IN THIS EPISODE
🌏 Where in the world wasn't Rick Wootten? (at 01:02)
🧟♂️ Finally catching "The Last of Us" (at 03:07)
🏆 Did 2023's Best Picture really deserve winning Everything, Everywhere? (at 06:04)
👽 Surprises in NASA's Best & Worst Sci-Fi movies of all time (at 08:08)
🥤 Pepsi's new logo: Choice of a new generation? Same-old, same-old? Or both? (at 11:57)
🧨 Why Bud Light's March-to-May Madness went so wrong (at 15:04)
💩 Cottonelle Ultra Clean's "Tales From…Down There" gets the gunk out (at 18:11)
Approx. 20 minutes, 47 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. -
🎞️ In the conclusion of our Most Anticipated Movies of 2023, the Ricks talk trouble in the MCU, resurging horror movies, and a surprise addition to our annual list. From March 11.
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IN THIS EPISODE
🔬 Bill Murray meets Kang the Conqueror (at 00:39)
🦠 Is the MCU's immunity to industry ills wearing off? (at 02:10)
🪬 Oh, the horror of "The Exorcist," "Saw X" & Beyond (at 03:00)
👻 "Oppenheimer" & "Spider-verse" get "Ghosted" (at 03:30)
🔪 Rick W. finally gets his "Knives Out"(at 05:28)
🐢 Time for "Bat Mandalorian" or a Ninja Turtles revival? (at 06:27)
🦁 Aaron Taylor-Johnson hunts for a new role (at 07:08)
😵💫 Who's taking a spin in "Wheel of Fortune," er, "Dial of Destiny"? (at 08:35)
Approx. 9 minutes, 41 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services. - Visa fler
