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  • Why Are You Not Getting Listings? - Ep 209

    On this episode of the Real Estate Fight Club, Jennifer and Curtis Fenn talks about “Why Are You Not Getting Listings?” Curtis gives a reality check and talks about the real reason why agents are having a hard time finding listings.

    Tune in and find out more about how you can leverage your relationships and social media to help you get those listings and reach your goal!

    Episode Highlights:

    It's saying that the listings are down and your income will be down 30%.Jennifer highlights that Curtis sees agents constantly and he sees them grabbing market share, so she says that it could not be because of the market.Curtis agrees and says that it’s because of agents' strategy that helps them get more listings.Curtis also says that agents have to have a business strategy and he thinks a lot of people get into real estate because they go “6% this would be so easy to make a ton of money”Curtis emphasizes the importance of building relationships with people in their sphere of influenceHe discusses how to bridge the gap between people they know but haven't done business with, highlighting the importance of having a strategy to remind them of their real estate services.Consistently posting videos about real estate market updates can help build credibility and attract potential clientsHe recognizes the importance of referrals from past clients, as they are more likely to trust and refer someone based on their reputation.Unrealistic expectations about sphere of influence and lack of focus on building a reputation in real estate are common reasons for not getting listings.Agents need to leverage social media to build a reputation as an expert in real estateHe encourages listeners to reassess their sphere of influence and set realistic goals for the number of deals they can expect from their closest contacts, rather than relying on generic marketing strategies

    3 Key Points:

    The problem that agents face when it comes to the lack of listings is due to the fact that they do not create an effective strategy. They often think that they do not need a strategy for their business.It is important to build relationships with people in their sphere of influence and start to remind people of what your business is.Unrealistic expectations about sphere of influence and lack of focus on building a reputation in real estate are common reasons for not getting listings.

    Tweetable Quotes:

    “I think we're going into a market where agents need to understand that they run a business.” - Curtis Fenn“I think a lot of people get into real estate and they think they're going to you know they do the math, they go 6% like this would be so easy to make a ton of money.” - Curtis Fenn“I think people forget to that just because you're in real estate, it does not mean that the people that you know will use you.” - Curtis Fenn“Like agents are figuring out and they're coming into reality that their sphere is not big enough to produce the business that they want.” - Jennifer Murtland

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTubeIG: @curtisfenn_official

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  • How To Work Less & Make More In Real Estate? - Ep 208

    On this episode of the Real Estate Fight Club, Jennifer and Knolly Williams talk about “How To Work Less & Make More In Real Estate?” Listen as they talk about three actionable steps that you can take right now to work less and make more in Real Estate.

    Tune in and find out more about how to achieve working less and making more!

    Episode Highlights:

    Introducing Knolly Williams, and his backgroundJennifer asks about three actionable steps that you can they can take right now to achieve working less and making more in Real EstateKnolly says that Mindset is everything and recommends the book “The Power of Your Subconscious Mind by Dr. Joseph Murphy” Knolly advises you to note everything you do in a listing. He says that we do 46 different things on a listing.Knolly says that he does 3-4 things on that list that really requires his license and the rest is done by someone else.Knolly has a “Secret Revenue Source” book that helps him hire 3 VA’s and not pay them out of his commissionThe 2 problems that Real Estate Agents will ever have is: You don't have enough money or you don't have enough time.Leveraging people, systems and tools is how to solve the two problems, generating leads and scheduling appointments.Spend three hours a day doing the only things that move the needle, and eventually, you will realize why you are doing them and why they matter.How to get to three hours a day and make more money. The four-step lead lifecycle, capture, incubate, and convert leads.Legacy is about not just leaving money, but knowledge.

    3 Key Points:

    Mindset is everything. Everything happens first and foremost in the mind.Note everything you do in a listing. And we do 46 different things on a listing. Do 3-4 things that really require your attention and your liscense then leverage the rest.The 2 problems that Real Estate Agents will ever have is: You don't have enough money or you don't have enough time. Spend three hours a day doing the only things that move the needle.

    Tweetable Quotes:

    “If you're in real estate, you know what it's like to be in famine, but when feast hits and you're more business than you can handle, you're overwhelmed.” - Knolly Williams“Everything happens first and foremost in the mind. “ - Knolly Wiliams“when you say I can't afford that. That is a affirmation. You just made a statement and you've told yourself, hey, he says he can't afford it.” - Knolly Williams“Legacy is about not just leaving money, but knowledge.” - Knolly Williams“The number one step is to hone your superpower. “ - Knolly Williams

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTubehttps://knolly.com/officialSuper Power Test - 3 Hours a day Book - 7 step blue print

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  • Can You Hold An Open House For An Agent From Another Brokerage? - Ep 207

    On this episode of the Real Estate Fight Club, Jennifer and Jim Camarata talk about “Can You Hold An Open House For An Agent From Another Brokerage?” Jim talks about the code of ethics violation and how it’s related to this question!

    Tune in and find out!

    Episode Highlights:

    Jim says that you are not allowed to hold open houses for an agent from another brokerage in the state of MinnesotaIt is part of the code of ethics. 12 dash 5 says “Realtors shall not advertise nor permit any person employed by or affiliated with them to advertise Real Estate Services or listed property in any medium without disclosing the name of that Realtors firm in a reasonable and readily apparent manner, either in the advertisement or any electronic advertising via a link to a display with all required disclosures.”It’s misleading to have agents of different brokerages show a house. Jennifer says it’s confusing because you can still advertise a listing from an agent from another brokerage, given that you give the right credits.She exclaims that it makes no sense to have this limitation of cooperation. If we can show another person's listings in multiple ways, how is the open house different?Jim simply says that it’s written in the law.The seven-step guide to doing an open house

    3 Key Points:

    Jim says that you are not allowed to hold open houses for an agent from another brokerage in the state of Minnesota. It is part of the code of ethics.It’s misleading to have agents of different brokerages show a house. Realtors are not allowed to advertise real estate services or listed property in any medium without disclosing the name of the realtor's firm.

    Tweetable Quotes:

    “What is going on who's eXp and who's Keller Williams, who really has this authority to hold his property open?” - Jim Camarata“It makes no sense to have this limitation of cooperation.” - Jennifer Murtland

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTube7 step guide to holding an open house - Text 7 to [email protected] / Jim Camarata 612-562-7461 /

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  • How To Get A Buyer Agreement Signed - Ep 206

    On this episode of the Real Estate Fight Club, Jennifer and Christine Malloy talk about “How To Get A Buyer Agreement Signed” This may be the hardest part of the transaction for some agents out there.

    Tune in and find out how Christine Malloy gets hers signed and what are the elements that lead up to a successful transaction!

    Episode Highlights:

    How to get a buyer agreement signed? Christine Malloy always tries to get it signed but sometimes needs to be remembered, especially when on the listing side.Jennifer says that getting that signed is the hardest partChristine points out that buyers need to be educated with us, that's part of our job.Christine says that she does not take every buyer that comes her way.Jennifer asks Christine about the elements of her good buyer presentationChristine says that it starts with qualifying the buyer for what she knows she’s looking forChristine says that when a Buyer comes to her who has seen some houses online and asks to see them, Christine uses that as leverage. Her initial response is always a buyer questionnaire. If you want the buyer questionnaire, just text “Buyer Questionnaire” to 513-400-1691 and we'll send it over to you.Christine says that she prefers to do appointments personally and not via Zoom.Having them sign up for the houses they are seeing today is a good way to protect yourself in a market where there is low inventory.It's all about where you are in your business. The buyer presentation is all about setting expectations.

    3 Key Points:

    The first commitment to the process is the buyer questionnaire. The buyer questionnaire is the first step in the process.In-person consultation is preferred in-person, especially if the buyer is not local and wants to see some houses before making an offer.It's all about where you are in your business. The buyer presentation is all about setting expectations.

    Tweetable Quotes:

    “I just think buyers need to be educated with us, that's part of our job.” - Christine Malloy“It's really knowing what your value is.” - Christine Malloy“I know my value proposition I know who I can help.” - Christine Malloy“I love any buyer who wants to be helped and can listen and you can learn that really fast in the meeting.” - Christine Malloy

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTubeWant The Buyer Questionnaire? - Text the Buyer Questionnaire to 513-400-1691https://christinemalloy.elliman.com/Christine Malloy - 516-474-8909

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  • This Is How To Scale Your Business - Ep 205

    On this episode of the Real Estate Fight Club, Jennifer and Kyle Seyboth talk about “How To Scale Your Business?”. Learn about how Kyle went from doing seven deals in the first year to doing over 500 deals in a short amount of time!

    Tune in and find out more about how you could scale up your business and reach financial goals!

    Episode Highlights:

    How Kyle went from doing seven deals in the first year to doing over 500 deals in a short amount of time.Kyle became an expert in delegationLeveraging a team strategy to increase profitability and net profit as a teamMoney-generating activities, meeting with new sellers, getting buyer agents, and getting buyers signed up to work with investorsSome agents argue that the customer service part of the transaction is what generates the money, while others argue that it is the transaction coordinationThe first thing to do in order to scale is to figure out what works in your area and in your locationFinancial freedom is the ultimate goal, do what you want when you want, with whom you want, and how long you wantAdvice for people wanting to grow their business, stop with a scarcity mindset and continue with a mindset of abundance

    3 Key Points:

    Leveraging a team strategy to increase profitability and net profit as a team. It is your ability as an agent to leverage things that don't generate income and allow yourself to focus on those income-producing activities.The first thing to do in order to scale is to figure out what works in your area and in your location. Also, understand what worked for you in the past. Look at where all your business from the past came from.Stop with a scarcity mindset and continue with a mindset of abundance. Strive for greatness and success.

    Tweetable Quotes:

    “Make the best out of a situation that you know some folks are going to die on the vine other folks are going to get through it” - Kyle Seyboth“I became an expert in return on investment and my ability to invest in the business and grow the business by having gasoline on fires that were already producing good results.” - Kyle Seyboth“ And yes, maybe I'll do every single task better than my staff. But at the end of the day, if that's not a good use of my time, why would I spend time doing it.” - Kyle Seyboth

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTubehttps://www.seybothteamhomes.com/agents/114686-Kyle-Seyboth/https://www.instagram.com/theseybothteam/

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  • How to craft your unique selling proposition? - Ep 204

    In this Real Estate Fight Club episode, Jennifer and Coach John Kitchens talk about "How to craft your unique selling proposition??" This topic spotlights the importance of standing out and not falling into a commodity.

    Tune in and find out how you can understand your value proposition and how you can differentiate yourself from other agents.

    Episode Highlights:

    Jennifer says that as this market shifts, you have to know your value proposition.John says that it’s important to help stand out and not fall into a commodity. it's important to be able to articulate value in a way that connects with the ideal client.Everybody has a unique superpower, and it's being able to solve our client's problemsThe first step is to figure out who you want to help and what problems to solve.How to craft a unique selling proposition around a specific part of town, and why most agents are not initially suited to selling to buyers.Niching down can expand your clientele and not take clients awayJohn says that he always knew their unique value proposition was the marketing aspectThe value proposition is differentiating yourself from the other agent.Keep it simple and get back to the fundamentals, what do sellers want? What do buyers want?The clarity report is one of the most powerful exercises for agents to do right now. It is a powerful exercise to get back into the skills required four or five years ago.

    3 Key Points:

    Value proposition, it’s important to help stand out and not fall into a commodity. The first step is to figure out who you want to help and what problems to solve. Niching down can expand your clientele and not take clients away.The value proposition is differentiating yourself from the other agent. Keep it simple and get back to the fundamentals. You don’t need to overcomplicate it. As long as it’s important to you and your client.

    Tweetable Quotes:

    “But as this market shifts, it feels like you have to know your value proposition.” - Jennifer Murtland“Everybody has a unique superpower.” - John Kitchens“I think there has to be a level of knowledge and awareness of the market.” - John Kitchens“I think what's important is that it also can be simple (Value Proposition). It can be one simple thing.) - Jennifer Murtland

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTubeJohn Kitchens - https://coachcode.com (Clarity report) - Coach Code Podcast

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  • Are you able to advertise a sold listing? - Ep 203

    On this episode of the Real Estate Fight Club, Jennifer and Jim Camarata talk about "Are You Allowed To Advertise That Sold Listing?"

    Tune in and find out more about whether or not you are allowed to advertise a sold listing. You wouldn’t want to end up in realtor jail, watch this episode!

    Episode Highlights:

    Jim says that you can't tell the world that you participated in a sale if you did not participate.If you put out advertising materials on listings that have sold, you have to be directly involved in them. NARS says that it would be misleading to go against that.Jennifer asks that if you are given permission to advertise a for-sale listing and also gave credit to whom it was from, would that be okay?Jim recited article 12, Only realtors who participated in the transaction as the listing broker or cooperating broker, ergo the selling broker, who claims to have sold the property before closing a cooperating broker may post a sold sign only with the consent of the listing broker.Jennifer wants to clarify what is the difference between advertising a for-sale property and advertising a sold property because it feels the same.If the Ad Copy solicits new listings from potential sellers by implying that the agent/brokerage sold the listing when they didn't, it is against the rulesThe final verdict is that you are allowed to advertise for-sale to pending listings as long as you got permission and you also credit the people who are direclty involved in the transaction properly, but you are not allowed to do so for "SOLDS".

    3 Key Points:

    If you advertise on listings that have sold, you have to be directly involved in them.Article 12 says only realtors who participated in the transaction as the listing broker or cooperating broker, who have sold the property before closing may post a sold sign only with the consent of the listing broker.If the Ad Copy solicits new listings from potential sellers by implying that the agent/brokerage sold the listing when they didn't, it is against the rules

    Tweetable Quotes:

    “you can't tell the world that you participated in a sale if you did not participate.” - Jim Camarata“it implies that you had something to do with that sale.” - Jim Camarata“I mean, these are the properties that sold and I’m advertising my services and I see what they're saying like it's implied, but what's the difference between doing that for a for-sale property and doing that for a sold property? It feels the same.” - Jennifer Murtland

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | [email protected] / Jim Camarata 612-562-7461

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  • Update on Buyer Broker Commission Lawsuits - Ep 202

    On this episode of the Real Estate Fight Club, Jennifer, Rachael, and Saul Klein talk about an "Update on Buyer Broker Commission Lawsuits"

    Tune in and find out more about what would happen if it wasn't an automatic where you got compensated because one of the MLS rules changed. And the MLS no longer was an offer of compensation.

    Episode Highlights:

    What if now, it wasn't an automatic where you got compensated because one of the MLS rules changed? And the MLS no longer was an offer of compensation.Civil cases are saying that sellers spend millions of dollars more than they need to because they were forced to offer compensation to buyer's agents and they shouldn't be A MLS chose to pay 3 Million to settle a lawsuit about compensation complaintsThe settlement is called injunctive relief. It stops antitrust practices and monetary damages.The injunctive relief is number one, eliminating the requirement that a seller must offer compensation to a buyer broker.The settlement requires the broker for the seller to provide notice to the seller that the seller is not required to offer compensation to a buyerThe new model saves sellers and real estate consumers millions of dollars

    3 Key Points:

    Civil cases are saying that sellers spend millions of dollars more than they need to because they were forced to offer compensation to buyer's agents and they shouldn't beThe adjunctive relief is eliminating the requirement that a seller must offer compensation to a buyer broker.The settlement requires the broker for the seller to provide notice to the seller that the seller is not required to offer compensation to a buyer

    Tweetable Quotes:

    “This matters because most agents aren't buyer's agents. I mean, a lot of people are and that's how they make their money, but they're not getting buyer agreements, even though Rachel and I tell you to all the time” - Jennifer Murtland“I would bet that pretty much most people in the industry that take listings don't present this to a seller in a way that they can make an informed choice” - Saul Klein“The seller is not going to accept an offer that financially doesn't make sense to them.” - Jennifer Murtland

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTubeSaul Klein - [email protected]://thedataadvocateblog.com/team/saul-klein/Rachael Real | [email protected] | (630) 542-8688 | https://www.rachaelreal.com, http://Facebook.com/RachaelRealEstate

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  • Developing A Niche can help you make more money? - Ep 201

    On this episode of the Real Estate Fight Club, Jennifer, Monica and Ryan Bowman talk about "Can developing a niche can help you make more money?" Ryan gives us an in-depth talk about how and why he niched down!

    Tune in and find out more about the pros of developing target clients and why you should also think about doing this in your business!

    Episode Highlights:

    Jennifer asks Ryan how he decided to niche down to veterans and first responders.Ryan responds by saying that the 911 incident made him look up to the first responders in the beginning, and that’s why he came up with the hero project.When you decide to niche down, you should always be sincere and really care about the people you want to help.Ryan’s program, his clients are first responders, he calls those “hero homes” and I give 20% of admission back whether they're buying or selling, or both in the form of a rebate.Jennifer asks the question “Why did you niche down?”Ryan responds you have lots of competition wherever you are, and being able to stand out will be really good for your business.Monica asks about his social media system that helped build his business and nicheJennifer asks why people hesitate to get a niche, and if people are interested in doing so, what steps should they take?Ryan answers that people hesitate that they will not have the same thing in common with other peopleBe consistent. Put the message out there every way you can. Take advantage of the current social media tools that we have to help people recognize what you do!

    3 Key Points:

    When you decide to niche down, you should always be sincere and really care about the people you want to help.You have lots of competition wherever you are, and being able to stand out will be really good for your business.Be consistent. Put the message out there every way you can. Take advantage of the current social media tools that we have to help people recognize what you do!

    Tweetable Quotes:

    “I remember 911 like it was yesterday and just you know seeing the pictures of the first responders, you know, at that scene, it just hit me and ever since then especially. It's just been something that I've been looking for a way to give back and to better support them.” - Ryan Bowman“So you have lots of competition wherever you are.” - Ryan Bowman“Whatever you do, you've got to be consistent.” - Ryan Bowman

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTubeRyan Bowman social media - @rryanbowman - #realtorryanText the word Niche to 513-400-1691

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  • Should You Do Buyer Consultations?? - Ep 200

    On this Real Estate Fight Club episode, Jennifer and Monica talk about “Should you do a buyer consultation?” Both of them have very different opinions on “When?” but always remember the “Why?”

    Tune in and learn more about when you should do a consultation and how you can put your best foot forward during!

    Episode Highlights:

    Monica asks Jennifer why she thinks it’s important to do buyer consultation. Jennifer answers that there is no logical reason why not.Monica says that Agents have a horrible reputation because they don’t ask questions and deliver just some sort of service. One of the reasons that agents have a bad reputation is that they need more professionalism. What do they cover in a buyer's presentation? When do they do it?Monica argues that it’s realistic when you show a house first before she does a consultation.Jennifer disagrees. She says that doing the consultation first will serve as leverage. After the talk, you go to the house right after.Always get the buyer agreement. The buyer agreement will be required. Might as well start doing it now.Monica says that a buyer’s agreement allows for the conversation to happen. So it allows you to talk about for sale by owners and allows you to talk about new construction and then it's in writing. A buyer consultation is also a way to find out what they think is going on in this market.

    3 Key Points:

    Professionalism shouldn’t always mean sticking to the script. It should also focus on getting the clients to understand and be understood. Ask proper questions and as an agent, it’s also important to educate the client.Take advantage of the consultation, and use that time to have a proper and much-needed conversation with your client. Ask about their expectations, priorities and also about what they think about the market.One of the components of a Buyer’s Consultation is a Buyer’s Agreement. The buyer agreement will be required. Might as well start doing it now.

    Tweetable Quotes:

    “Why we have a horrible reputation as agents is because we just take a piece of business and we just roll with it. We don't ask questions. “ - Monica Weakley“Whether you're doing listing or buying, do not go full bore, put your best foot forward, put your system in place, and demonstrate your process.” - Monica Weakley“I think you should set the appointment for the buyer's consultation use the house that they want to see as leverage to set that appointment and you can go right after that.” - Jennifer Murtland“You are not their realtor until they agree the only way they agree is by signing a paper agreeing that it's happening and agreeing that you get paid.” - Jennifer Murtland

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTube

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  • Do You Need To Disclose Known Projects Of A Neighbor?? - Ep 199

    On this episode of the Real Estate Fight Club, Jenn, and Jim Camarata are addressing the topic of, “Do You Need To Disclose Known Projects Of A Neighbor?” Is it an ethics violation when you don't? And what kind of questions can help you identify if this directly involves the transaction?

    Tune in and find out!

    Episode Highlights:

    Jenn addresses the scenario of which it's about disclosure projects from neighbors.Jim talks about Article Two and what it saysJim now explains the situation. The seller notified the listing agent that the neighbor was putting up a fence in the property line. The question is: Is there a moral, ethical, or legal obligation to notify the property buyer that a fence is going up on the property line?Jennifer says that it is a courtesy to tell the buyers that the fence is going up the neighbor's property. Jim gives us probing questions that can help with a situation like this. Jim agrees that it is more of a courtesy issue rather than an ethics issue. When the buyer disagrees with the fence and asks to get out of the contract because of it, your response would be to ask for legal advice since it’s a legal issue.

    3 Key Points:

    There are appropriate questions that need to be answered when you come across a situation like this.It is common courtesy to notify the buyer about certain changes but until it directly involves the subject property, it is not violating anything. When there is new information, over-sharing the information is not a bad thing.

    Tweetable Quotes:

    “I think it's a courtesy to tell to notify the other agent because it does change something changes, right?” - Jennifer Murtland“Personally, I think over sharing the information is not a bad thing. I think you should do that.” - Jennifer Murtland“I said it's more of a courtesy issue than anything else. Is it really ethics? No. Is it violating anything about disclosing? No, it's on the neighbor's property, not the subject.” - Jim Camarata

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | [email protected] / Jim Camarata 612-562-7461

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  • How to get a price reduction? - Ep 198

    On this episode of the Real Estate Fight Club, Jenn, and Monica are addressing the topic of, “How to get a price reduction?” When do you consider a price reduction? In what situation do you think this is necessary?

    Tune in and find out!

    Episode Highlights:

    The last time Jennifer had a price reduction, was during an online bidding. Monica thinks that we should bring the talk about marketing strategies and techniques back to the surface.Jennifer gives us a tip. She says to get the seller to sit and talk to you about the price in the beginning.When you get a bunch of showings and no offers, that is going to be a price subject, a pricing issue.Eliminating the probability that it’s because of the pictures (the reason why you get rejected online), is why you should always hire a professional photographer. Monica says that if you're not getting the pricing conversation done during the consultation, then you're setting yourself up for failure.The other thing that can happen is when you get a ton of showings and a ton of offers and they're going to be overpriced. And that does not mean you’ve underpriced it that means you’ve priced it perfectly. Make price adjustment in 7-14 daysJennifer says you should set the stage in the beginning. Ask the buyer’s agent questions that would clear up and put all the expectations. It is logical for sellers to think that if they price high, they’ll have more room to negotiate, but the reality is that when your house sits on the market, buyers will start to think that there’s something wrong with your house.Reverse offers by the seller are an option when negotiating the price

    3 Key Points:

    When you get a bunch of showings and no offers, that is going to be a price subject, that's a pricing issue.The price analysis and negotiation with your seller are done ahead of the listing.If you find yourself in a point of doing price reduction you must come from data and understanding of supply and demand facts.

    Tweetable Quotes:

    “So if you're not changing the condition, you have to change the price right? In order to create more value.” - Jennifer Murtland“If you're not getting the pricing conversation done during the consultation, then I think you're setting yourself up for failure.” - Monica Weakley“Be students of supply and demand and understand that and man will you impress upon the seller.” - Monica Weakley

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTubeText the word "market" to 513-400-1691

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  • How to become the CEO of your life? - Ep 197

    On this episode of the Real Estate Fight Club, Jenn, and Monica are addressing the topic of, “How to become the CEO of your life?” Victoria McCooey gives them an in-depth talk about WHY and HOW she started to change her mindset on life and business!

    Tune in and find out how she did it and how you can take control of your own life too!

    Episode Highlights:

    Monica introduces this topic as a general talk about owning one’s life and taking control of it.Victoria expresses how demanding having a relationship with an agent is.Victoria’s ‘reclaim you power system’ opens the door for female agents to decide if they can make Real Estate a hobby or a real business, and no one can judge them!Victoria says that when she decided to make this a business, it was a real struggle but it did pay off now.Monica asks Victoria where did the thought of women having to handle everything start?Jennifer asks how to get over the fear of “Change”Victoria explains how she would break up with a bad seller, she says that she would do it with as much love in her heart.How do you become a CEO of your life if you have a lot of relationships and partners in your life?Victoria says that you should choose and decide on it. it's up to you to have the conviction that you're doing this and it doesn't matter what anyone else says or does or thinks you're doing it and eventually, they will fall in line. Monica asks what is the core of the fear to take back their life and become their own CEOMonica says that the best coach asks the best questions that poke people in the eyeVictoria says that she learned three things from her own coach, “Keep it simple, Do it now and Less is More”Victoria says that “Done is better than perfect.” A lot of times you fall into this perfectionist thing like self-doubt.The difference between coaching and therapy is that as a coach, Victoria looks forward and tries to get you to the next thing that you want.Jennifer asks about the strategies to regain “Self-worth”Victoria clears it up saying that the most obvious way is by putting in positive affirmations.Jennifer says that if you want your life to be different, you have to change your environment.Victoria ends with this takeaway, it's all within you and it's all up to you to make the decision and make it nonnegotiable. And then everybody else will have to abide by your new boundaries.

    3 Key Points:

    To become the CEO of your life, you should choose and decide on it. it's up to you to have the conviction that you're doing this and it doesn't matter what anyone else says or does or thinks you're doing it and eventually, they will fall in line. “Done is better than perfect.” A lot of times you fall into this perfectionist thing like self-doubt. But in reality, it starts to become less like doubt and more of an excuse.The strategy to regain “Self-worth” is by putting in positive affirmations.

    Tweetable Quotes:

    “Nothing is going to change unless you do things differently” Victoria McCooey“I have to let go of a toxic client right just like do I do it with as much love in my heart as I can I gather up all the love I can pass “ - Victoria McCooey“I love about what I do is that I make my own hours I make my own schedule, I put my availability into a calendar I am the CEO. “ - Victoria McCooey“You can have results or reasons you can't have both.” - Monica Weakley“Change the environment, change your life.” - Jennifer Murtland

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTubehttps://www.victoriamccooey.com/

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  • Are you consulting or selling? - Ep 196

    On this episode of the Real Estate Fight Club, Jenn, and Monica are addressing the topic of, “Are you consulting or selling?” Talking about this will significantly affect how you present yourself to your clients! Tune in and find out!

    Episode Highlights:

    Monica says that this is where the rubber meets the road, this topic is the most significant contributor of top real estate agents.Tom shares his beginning in Real Estate, where he would say he’s the top Realtor in the market. This is what most agents do.It was only when he went on another appointment with a seller, that he had to fight his way in. The more he talked about having people see the house, the client started to become uncomfortable.Jenn says that the price isn’t always the seller's motivation.Tom agrees that most agents think that way and when the seller said that she would only work with him if he could sell the house without letting in a lot of people.Tom started looking for an investor. This made the sale happen the way the seller wanted.Monica says “Before walking into a house, clear your mind and eliminate the agenda”Tom realizes that he wasn’t consulting, he was selling the one product that he had, and no matter what the client said, he was still pushing the product to the client.Now, Tom only asks clients questions whenever he goes into a house. And once he diagnoses the problem, he then gives the client what he deems the best solution.Tom gives the best questions you can ask clients.Jennifer says that we always have to know more, and to make the best options as to the clients situations.Monica says that questions are the most powerful tools in your tool kit!

    3 Key Points:

    Before walking into a house, clear your mind and eliminate the agenda. Find out what the problem is and how you can help the client reach their goal.Tom realizes that he wasn’t consulting, he was selling the one product that he had, and no matter what the client said, he was still pushing the product to the client.Ask questions 80% of the time you're in a new house, then analyze the problems and the client's goals, only then do you give the best solution.

    Tweetable Quotes:

    “I used to say that I was the top realtor out there… that’s what most agents do.” - Tom Cafarella“The price isn’t always the Seller's motivation.” - Jennifer Murtland“Before you walk into a house, clear your mind.” - Monica Weakley“I wasn’t consulting, I was selling the one product that I had, and no matter what the client said, I was still selling the product.” - Tom Cafarella“Questions are the most powerful tools in your tool kit.” - Monica Weakley

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTubeTom CafarellaFB group called agent investorhttps://podcasts.apple.com/us/podcast/agent-investor-podcast/id1245797759

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  • How Should Agents Handle Dual Agency? - Ep 195

    On this episode of the Realtor Jail, Jenn, and Rachael are addressing the topic of, “How Should Agents Handle Dual Agency?” What are the Pros and Cons of Dual Agency and how can we make sure that we don’t end up in Realtor Jail for it? Tune in and find out!

    Episode Highlights:

    Jennifer starts that Rachael doesn’t agree with Dual Agency while Jenn agrees with itRachael says that buyers are now desperate for a deal, that’s where Dual Agency deals start.The Department of Justice is harping on the Buyer Broker Commission, and because of that the Buyer Agents feel like going directly to the Listing Agent will give them a better deal.Brokerages are now maintaining both sides of the brokerage fee and possibly doing that when the listing agreement doesn't allow itJennifer says that getting a Buyer Agreement signed will solve this.Rachael adds that the Listing Agreement and the conversation that the listing agent is having with the seller is importantRight now, in our listing agreement, it only states that “Here is our brokerage fee, it’s a total of ‘X’, you’re going to pay ‘X’ to the listing side, and the listing brokerage is going to pay the buyer side ‘X’ and here’s the total.”When you ask “How much do you want to pay the Buyers Brokerage?” you are telling them that they have a choice.The new listing agreement allows that agent to have the important conversation with the seller that they should have done Pros and Cons of Dual Agency: Rachael says that there is no Pro in Dual Agency, Jennifer however says that she’s wrong.Jennifer says that when doing Dual Agency, it’s gonna be a smoother transaction.You are in a fiduciary position for your client, and there is no way you can represent two people in a transaction evenly.

    3 Key Points:

    If you represent the Buyer, have a buyer agreement that states all the fees. If you represent the Seller, put it in there for unrepresented buyers. The Listing Agreement and the conversation that the listing agent is having with the seller is important.You are in a fiduciary position for your client, and there is no way you can represent two people in a transaction evenly.

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTubeRachael Real | [email protected] | (630) 542-8688 | https://www.rachaelreal.com, http://Facebook.com/RachaelRealEstate

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  • What To Do If Buyer Agent Compensation Is Not Guaranteed! - Ep 194

    On this episode of the Realtor Jail, Jenn, Rachael, and Saul are addressing the question, “What To Do If Buyer Agent Compensation Is Not Guaranteed!” Will it be better for Buyer Agents or will this cause more fallout and lawsuits?

    Tune in and find out!

    Episode Highlights:

    Jennifer talks about the topic and asks Saul for more context, why is there guaranteed compensation?Saul says there is a case that challenges the clause in the MLS guidelines, which is the Broker Compensation Clause.Since the 90’s the MLS has had an of compensation, that allows competitors to cooperate and to create a robust marketplaceJenn understands, that as the buyer, she paid the buyer agent commission through the offer but she wasn’t able to negotiate it.In this case, they are sellers. The sellers said when the listing agent took the listing, they were going to charge 5% and then they were going to split that with the person who brings in the offer.Jenn says that if she were the seller if given the option to pay the buyer’s agent a certain amount, she would not pay them anything because the buyers should pay them.Saul agrees that this would happen if the Seller have no knowledge about the marketplaceSaul argues that this is why nationwide, commissions offered to buyers' agents are fairly consistent.Currently, it is known that you will get a commission when you find a buyer and the deal is sealed and there is no need for a written agreement. What if that is not the case anymore?Jenn says that that will make their dream come true, that all agents representing buyers will have a written agreement for their fee.In this litigation, that’s the best course of action.Saul says that there are issues that will come out of this.The idea behind agency disclosure was explaining the way consumers can be represented in a real estate transactionSaul says that the best course of action to mitigate liability in real estate today is to get a Buyer Broker Agreement.

    3 Key Points:

    Saul says there is a case that challenges the clause in the MLS guidelines, which is the Broker Compensation Clause. Since the 90’s the MLS has had an of compensation, that allows competitors to cooperate and to create a robust marketplace. Currently, it is known that you will get a commission when you find a buyer and the deal is sealed and there is no need for a written agreement. What if that is not the case anymore?Saul says that the best course of action to mitigate liability in real estate today is to get a Buyer Broker Agreement.

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTubeRachael Real | [email protected] | (630) 542-8688 | https://www.rachaelreal.com, http://Facebook.com/RachaelRealEstateSaul Klein [email protected] , dataadvocate.com, Real TalkText Buyer Agreement to 513-400-1691

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  • (Do Real Estate Agents Need To Spend Money To Make Money?) - Ep 193

    On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are addressing the question, “Do Real Estate Agents Need To Spend Money To Make Money?” Our guest Sarry Ibrahim, shares his expertise on money principles!

    Tune in and find out!

    Episode Highlights:

    Sarry agrees that we should spend money to make money, you have to establish your core principles. If you skip those principles, it makes life much harder!Jennifer says, ‘Don’t spend more than you make!’The first tip is; Differentiate your goals from your business and from your team.Make your goals as straightforward as possible! Identify what those goals mean to you.Teams don't continue forward When they don’t have the same goals.Monica says we don't think like that as agents and our business. As Real Estate agents, it should be our goal to make our business outlive us.The second tip is; Have processes and statements read, and have them documented, to manifest solutions!The third tip is; The financial tracker, track finances every day!Once you have your financial tracker in place, your decisions will be in place.There is a concept called Pocket First! Have allocations in place and this will help us get clarity on our limits. You can get leads from the super bowl, but if you haven’t set your work ethic, they’ll be hopeless leads. Let’s work on that first, before you think about buying leads!With Realtors, you need to think about benefits! Make a retirement plan that you can be confident in, and not only rely on the next home sale.

    3 Key Points:

    As Real Estate Agents, we are business owners, so we should think like business owners. We have to set principles that we will follow when it comes to finance!When setting our goals, we must be clear and straightforward. Once you have your financial goals and tracker in place, your decisions will be in place as well.With Realtors, you need to think about benefits! Make a retirement plan that you can be confident in, and not only rely on the next home sale.

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTubehttps://thinkinglikeabank.comBook - Becoming your own bankerhttps://www.facebook.com/realestatefightclubhttps://www.instagram.com/realestatefightclub/?hl=enhttps://monicaweakley.exprealty.com/https://www.facebook.com/monicaweakley513https://teamsynergi.exprealty.com/https://jennifermurtland.com/Vault/

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    Achosa - https://www.achosahw.com/ (Use the Code FightClub)

  • How Do You Write The Perfect Property Description? - Ep 192

    On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are addressing the question, “How do you write the perfect property description?” Monica says, “Every single person thinks about the answer to this question differently, that is why it is a great question.”

    Tune in and find out how you can have better property descriptions for your listings.

    Episode Highlights:

    Monica says she hopes agents are seeing the market as an opportunity. As many are hanging up the license everyday in droves which also means less competition.Jenn says she doesn’t mind the competition but she wants it to be done right and people to level up.Monica and Jenn talk about the annoying things agents do in the competition.Jenn talks about a book she is reading that helps to consider other people’s perspectives called, “101 Essays That Will Change The Way You Think”.Monica is reading a book called, “Traction.” Her and Monica discuss their top essential books they recommend.How do you write a perfect property description?Jenn talks about ridiculous descriptions she has seen on Facebook which are usually For Sale By Owner.Monica says to her there are 2 types of property descriptions-one that just repeats everything that is already in the listing and the other one that is more of a story to help you envision it as your home.Jenn tends to like the more factual descriptions and explains why she thinks it is better. The goal with a description Monica says, is to get somebody to take the next step in. Monica asks Jenn what she was looking for in the most recent properties she purchased.How do you fill in the gaps of what cannot be conveyed in the MLS and paint the picture for potential buyers? “It doesn’t have to be cheesy”, says Monica.Jenn notices that a lot of people will work on a description forever to try to make it perfect. What is the cut off point? What about picture descriptions? Different personalities gravitate towards different types of descriptionsMonica likes as much information as possible when looking for a home so she appreciates the effort but also doesn’t know that it truly helps to sell the house.What are the benefits of a marketing specialist? Jenn talks about her and her partner Allen worked through pricing listings.Jenn and Monica talk about working in order of priorities and why you need to not get distracted with so many other things that aren’t essential to selling the house.What about what agents need to read that they don’t?Should the personality of the seller help you decide what kind of description to write?Monica talks about setting expectations when you make listings.

    3 Key Points:

    Jenn has a coordinator who does her property descriptions and advises that everyone have one. Monica says that is not reality, many people do their own and should know how to.Monica talks about the purpose and key points of what a property description should include. Jenn and Monica agree that pictures matter and should be done professionally and also that you have to think about time efficiency when you are preparing listings.

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTube

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  • How Far Should Agents Go When Counseling Clients? - Ep 191

    This episode of the Real Estate Fight Club Podcast, is part of a series called, “Realtor Jail” where they discuss professional standards, committee cases, and code of ethics violations. Jenn is joined by Jim Camarata from KW in Minnesota. They discuss how far you should go in counseling your clients in the buying and selling process. What do you need to be certain to discuss with clients up front? How do you best advocate without overstepping? Where do you draw the line? Tune in to hear the case.

    Episode Highlights:

    How far do you go when counseling clients? Jenn says her initial reaction is that most agents step over the line. Jenn advises that agents are not supposed to be the parents, best friends, the inspector or the attorney. Jim says there are two approaches on the extremes: the overprotective and the laissez faire. Jim gives a scenario of a buyer that you write a purchase agreement with and then the seller says the air conditioner was not working. The home inspection then shows that the air conditioner blows air but it’s not cold and the seller confirms that it hasn’t worked for a long time. How would you proceed as the agent to counsel your client? Jenn gives her opinion on how she would process the scenario Jim presented. What are the things you can ask for? Do you make an amendment to the listing agent?How do you guide your clients on what to ask for in an inception request? When do you ask for specific licensed professionals in addition to that?Jim shares what the agent in the case decided to do to help remedy the situation. Do you know how home warranties work? Jenn says they have a contact at Achosa who she would contact or have a buyer contact directly so there is understanding of what will be covered or not. In this case, the agent had knowledge that she clearly did not put forth and she did not discuss all of the options with the buyer client to address the air conditioner. This is a violation of article 1 because she did not protect and promote the interests of their client.Jim says the agent was given a heavy fine as well as continuing ed classes.If there have been prior violations how does it impact the current fine?Does the listing agent have a responsibility in this case or not?Jenn sums up the question- where does your counseling begin and end? Jim says, “Get the specialists in there to check it out.” Protect your clients interests by providing them the option and give them the ability to choose what they want to do. There are many unique situations.Jenn asks Jim if he has ever crossed the line with acting like an inspector?Jenn says it is better to pay in the inspections than it is to find out later that there are bigger, more expensive problems.

    3 Key Points:

    Jenn feels that many agents step over the line when counseling clients in their buying/selling process. The two approaches on the extremes of counseling clients as Jim states are: the overprotective and the laissez faire. You simply cannot be things that you are not but you also want to always be working in your clients best interest and not negligent. How do you know where the line is? Jim and Jenn review the articles and the particular one in violation in this case as well as the repercussions, how it all plays out, and what it means going forward.

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTube

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  • How Should Agents Deal With A Client Who Says "Keep Us In Mind"? -EP 190

    On this episode of the Real Estate Fight Club Podcast, Jenn and Monica duke it out over the question, “What do you do when a prospect says, ‘Keep me in mind’?” What are they really saying and how can you navigate the conversation in an efficient, respectful way? Tune in!

    Episode Highlights:

    As a real estate agent and as a homeowner, how far do you go with tasks? Jenn says they have talked about that before.What do you do when a prospect asks you to keep them in mind or some version of that? Monica says it is sort of a way that they put it back on you when they don’t want to be pegged down.Jenn first addresses the seller who asks you to let them know if there may be a buyer interested in their house; What is the point? She asks Monica what she does in that situation. Monica says too often we just want to solve the problem; She says it is all about asking good questions. What is a potential seller actually saying when they give you phrases to push you off for a while? How can you be a true consultant and help them?Monica says, “ “I am looking for people who are looking for me. I am not trying to sell a family on the aspect of moving. I am trying to serve them when they are ready.”What are the important clarifying questions? How do you decipher what someone's needs from a genuine place of serving them?They discuss a whole host of questions you can ask a potential seller. So many agents don’t convert the ‘keep me in mind’ client because they don’t ask the questions and take the time to sort things out.How do you not walk away with the ‘keep me in mind response?”When you look for the no, it frees you up to find the yes. Monica says get people off the fence; Too many agents don’t get the full no because they would rather just leave it be but then they waste time and energy. Jenn talks about the importance of having a tight definition of a lead and executing based on that definition.So many people have a “fluffed up pipeline”; Monica talks about how to avoid it. Monica shares a story from an out of town client who wanted to let her know that they were working with another agent. She shares what she brought up to the conversation to explain why it was more beneficial for them and her to decide who they would exclusively work with. Jenn says many people try to not commit to you as an agent and say they will take the steps in the process once you find them something- how do you deal with that?What about buyer agreements? Monica says having hard conversations up front saves a lot of trouble.

    2 Key Points:

    Potential sellers will say things like, “keep me in mind or call me if you might have a buyer.” There are always underlying reasons. Jenn and Monica discuss what their initial thoughts are and the best way to navigate the conversation.As an agent, when you get the neutral non-committal responses, how do you handle them? Jenn and Monica discuss how you can turn that into opportunities if you know how to put on your consultant hat and dive in with good questions.Many people try to not commit to you as an agent and say they will take the steps in the process once you find them something. Dealing with that upfront will save you a lot of trouble.

    Resources Mentioned:

    Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagramhttps://jennifermurtland.com/Vault/Monica Weakley website | LinkedIn | FacebookReal Estate Fight Club Podcast Facebook page | Instagram | YouTube

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