Avsnitt
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In this episode, we talk to Henrik Fabrin, CEO and Co-founder of Certainly.io. Certainly is a Conversational AI platform made for eCommerce and customer service. The topic of this episode is Conversational Commerce, and Henrik explains what it is and how it does work.
Don’t forget to follow our LinkedIn page to stay up to date with podcast-related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
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In this episode we talk to Malena Kirs, Marketing Manager at Voyado.
The topic of this episode is shopping behaviour, especially now during the pandemic. How do we shop today, compared to before the pandemic struck? And how does the future look like?
Malena talks about different adjustments during the pandemic and how different target groups have increased their online shopping.
We also talk about the importance of continuing to work sustainably and how important it is for customers to know how you as a company work towards a more sustainable environment.
Don’t forget to follow our LinkedIn page to stay up to date with podcast-related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group. -
Saknas det avsnitt?
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In this episode, we talk to Kajsa Knapp, Co-Founder, and Owner at Coolstuff.
Kajsa tells about Coolstuffs journey, from the start of the small company, where the first product was a banana guard, to the big eCommerce site that Coolstuff is today.
We go behind the scenes and talk about marketing, product inspiration, and Christmas shopping. Among other things.
We talk about future plans, ambitions, and the importance of doing what is fun and that you are passionate about.
Don’t forget to follow our LinkedIn page to stay up to date with podcast-related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
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In this episode, we talk to Hugo Carlén, Manager of Product Information at SKF.
SKF is one of Sweden’s biggest B2B companies. With sensorized bearings, condition monitoring, and connected factories - SKF offers exciting opportunities and challenges - whatever your area of expertise.
The topic for this episode is product discovery in B2B Commerce, and we talk about how to create product information that makes a difference for customers.
How does product discovery for a B2B company like SKF works? How to stay relevant when you have lots of products that you sell, to different personas? How can we learn more from our customers? This and much more, are questions that Hugo answers in this episode.
Hugo also explains how the pandemic has impacted the company and the way they work today.
Don’t forget to follow our LinkedIn page to stay up to date with podcast-related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
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In this episode, we talk to Filip Lindwall, Head of Sales at Columbus Commerce. Filip has a background in sales, consulting, and business development. Columbus is an IT consulting company with more than 2,000 employees around the world. Strategy and development, implementation and maintenance of digital business solutions are what they do best.
The topic of this episode is composable commerce and the future of commerce. Filip explains what composable commerce is and what you need to think about when you want to apply this approach to your eCommerce stack and eCommerce solutions.
We discuss the importance on focus on the customer and the business, how to make the best customer journey possible.
What kind of solutions are the most common ones that you need to replace today? What are the different parts that you need to compose to gather to get a full-fledge working eCommerce solution?
Don’t forget to follow our LinkedIn page to stay up to date with podcast-related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
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In episode #12 of Radically Smarter Commerce, we talk to Sonja Keerl, Global Head of Product Marketing at Contentstack, CO-Founder, and Vice President at MACH Alliance.
Contentstack is the hub powering omnichannel content, digital experiences, and personalized customer journeys. It is the industry leader in the headless content management system (CMS) category.
The topic of this episode is Headless CMS.
What is CMS? Sonja explains what CMS and headless CMS is and how it works. CMS gives more control to the business users if you pick the right one.
We talk about how the barriers between IT and marketing are breaking down. The importance that marketing needs to understand technology a little better and IT needs to understand the business a little better.
Is Headless really an approach for everyone?
Don’t forget to follow our LinkedIn page to stay up to date with podcast-related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
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In this episode, we talk to Albert Bertilsson, Engineer and previous Product Owner, at IKEA.
The topic of this episode is Findability at IKEA. Albert explains what it means and how you need to use different strategies and ways to work with your merchandising.
We discuss how important it is to help customers find exactly what they are looking for, with help from visual search, photographs, and similar items.
Albert talks about his experiences and views of merchandising and searchandising and he also explains what ranking and precision are.
Don’t forget to follow our LinkedIn page to stay up to date with podcast-related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
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In episode 10 of Radically Smarter Commerce, we talk to Martin Jensen, CEO at Centra.
Centra is a brand-focused, headless eCommerce platform, with modules for both Direct-to-Consumer and Wholesale eCommerce.
What is advanced eCommerce and what is the difference compared to simple eCommerce? In this episode, we dive into this topic and learn more about this.
We discuss the importance of social media and how brands can sell through it and use influencer marketing.
Don’t forget to follow our LinkedIn page to stay up to date with podcast related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
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For this episode we have invited Kelly Goetsch, CPO at Commercetools.
Previously ATG and Oracle. Kelly is also co-founder of the MACH Alliance and co-host of the CommerceTomorrow podcast. As if that were not enough, he is also author of four books: “eCommerce in the Cloud” (2014), “Microservices for Modern Commerce” (2016), “APIs for Modern Commerce” (2017) and “GraphQL for Modern Commerce” (2020).
Commercetools is the market leader in headless commerce and Kelly explains what headless commerce is and how it works. What are the differences between modern commerce, headless commerce and composable commerce?
How does the future look? Will our shopping behaviour be different? Can you connect social shopping to your headless commerce?
Don’t forget to follow our LinkedIn page to stay up to date with podcast related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
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In this episode we talk to Urban Lindstedt, Journalist, podcaster (Ehandelstrender and Historia.nu) and eCommerce veteran.
What are the eCommerce trends right now? We dive into this topic and talk about how important it is to follow trends and keep up with this fast-growing industry.
Will Amazon be successful in the Nordic countries? What is D2C, and how does it work?
Urban explains how influencers reach out to the audience through their hard work and communication skills.
We discuss different deliver options and how important it is to focus on the customers and make eCommerce smooth.
Last, but not least, what is a digital product and what kind of products can you make digital?
Don’t forget to follow our LinkedIn page to stay up to date with podcast related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
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In this episode we are talking to Andreas Stighäll, COO at Home Furnishing Nordic.
Andreas has several years of experience in the industry. He has previously worked at CDON and Prisjakt.
The topic of this episode is paths to product discovery. We talk about the differences and similarities in product discovery for different industries. We discuss the importance of using technology to merchandise your products and how important it is to have a good product data.
What are special about selling furniture? Andreas explains the different areas.
Don’t forget to follow our LinkedIn page to stay up to date with podcast-related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
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In this episode we talk to Marielle Israelsson, Business Advisor at Avensia. She has several years' experience from the fashion and beauty industry. Most lately from NA-KD.
We talk about the differences between PIM and MDM system, the importance of keep good quality data, control and structure up the data.
We also talk about automation, fast fashion and why you need to trust the system.
We discuss why you need to optimise your systems, allow product quality to make the manual process easier. Be open, positive and brave to dare find an internal process with the systems you are using.
Don’t forget to follow our LinkedIn page to stay up to date with podcast related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
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In this episode, we are talking to Erik Kaunismäki, pricing automation consultant at Sniffie. Sniffie is a pricing automation software SaaS solution that started in 2017 with price monitoring. Today the main focus is ruled-based pricing and developing the pricing algorithm.
The topic of this episode is automated pricing with rules and algorithms.
What is pricing automation and where should you start if you want to apply it? We talk about competitor pricing, how to combine ruled-based and algorithm-based pricing.
We discuss the computer-human interaction and the difference between high and low price elasticity.
Don’t forget to follow our LinkedIn page to stay up to date with podcast-related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
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In this episode we talk to Mia Kamlen, senior eCommerce consultant at Omniarch. Mia has several years' experience of eCommerce. For the last 9 years she has worked in different retail companies, most recently from Apotek Hjärtat, and before that Byggmax.
The topic of this episode is Improving the customer experience. We talk about how to create a good customer experience. What does it really mean, and what do you need to do?
We discuss the importance of combining the quality data with the quantity data, how to start engaging with the customers and involve them in your development. We also talk about how to have focus and choose what functions you build and make sure the customers want them.
Don’t forget to follow our LinkedIn page to stay up to date with podcast-related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
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In this episode we talk to Tony Preedy, Managing Director at fruugo.com
Tony has been in the online business for the last 20 years and has a lot of experience and knowledge about marketplaces and digital commerce.
In this episode we talk about how to understand the product life cycle. How does the product life cycle operate, and how is it relevant for the visual merchandiser and other roles within the company? We talk about the importance of understanding the products on your eCommerce, show the products at the right place at the right time, and how to find the perfect mix between machine learning and human.
Don’t forget to follow our LinkedIn page to stay up to date with podcast related matters. If you would like to participate in discussions, recommend topics or guests, join our Facebook group.
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In this episode we talk to Mikael Österlund, Product Owner at H&M. Mikael has been doing online since the early 2000s. For the past 9 years, he has worked at H&M, there he started as a business developer with focus on search and merchandising and continued as an operations expert.
Let’s go behind the scenes at one of the largest fashion retailers in the world. We talk about H&M’s online journey, from the fax office in Borås, to the global platform that exists today. How Covid-19 has affected the company and the importance of eCommerce when countries are closing down. We also talk about the importance of trusting and believing in people.
Don’t forget to follow our LinkedIn page to stay up to date with podcast related matters. If you would like to participate in discussions, recommend topics or guests, join our Facebook group.
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In this very first episode we talk to Raine Peak, Group Customer Director at Arcadia Group. She has several years' experience of merchandising and eCommerce, including as ex Head of Merchandising and Visual Merchandising at Farfetch.com
What is visual merchandising and why do we need it? In this episode we dive into data-driven visual merchandising and everything related to.
What should you, as a human do, and what should you leave to the machine learning? We discuss the powerful combination between algorithm and human, the value of measure your results and the power and importance of having confidence in what you are doing, thanks to a/b testing.
Don’t forget to follow our LinkedIn page to stay up to date with podcast related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
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Radically Smarter Commerce is a podcast presented by Apptus with a focus on smarter commerce and merchandising. We will talk about trends, new technology, and the importance of being relevant. We will do this by interviewing exciting guests to be inspired by their success stories and insights. In this trailer, you will get to know the hosts Thomas Sjöberg and Frida Ohlsson and some samples of the upcoming episodes. Expect there to be a new fresh episode every second Wednesday at 7 am CET. The first episodes will be released on Jan 27th, 2021.