Avsnitt

  • In this episode of the Product Coffee podcast, Lou & Kevin discuss the importance of identifying market opportunities in product management. They emphasize the role of product managers in understanding how their products fit within the market and exploring unique opportunities. The conversation covers the necessity of market analysis, exploring alternatives, and understanding customer pain points. Through examples, including insurance and service industry gaps, the hosts illustrate how engaging with potential customers and comprehensively understanding their needs can reveal valuable market opportunities. They stress the significance of a maker's attitude towards innovation, the need for action over ideation, and the importance of moving from recognizing a market gap to taking tangible steps to address it. The episode encourages listeners to adopt a mindset of abundance and creativity, engage in customer research, and share their ideas to validate and refine them.

    00:28 Diving Deep into Market Opportunities and Innovation

    02:09 The Entrepreneurial Journey: From Idea to Action

    10:33 Embracing the Maker Spirit: The Path to Disruption

    23:55 Final Thoughts: Taking the Leap into Market Innovation

    Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️

    Looking to hire strong product leaders at your company? - Schedule a time here to see what we can do for you!

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • In this week’s episode of Product Coffee, Kevin interviews Pieter van Noordennen, a product management leader with a deep focus on AI and machine learning. Pieter shares his journey from journalism to product management, emphasizing his transition into AI-focused roles and solopreneurship. He discusses the differences between generative AI and machine learning, the impact of AI on product management and engineering, and the importance of adaptability and strategic thinking in utilizing AI technologies. Pieter also touches on personal aspects, including the influence of parenthood on his career decisions, and introduces 'product.codes', a community for tech-inclined product managers. The episode provides insights into the evolving landscape of AI in product development and management, encouraging listeners to explore AI beyond popular tools like ChatGPT.

    Pieter on LinkedIn

    Product.codes

    01:00 Guest Background and Journey into Product Management

    02:47 Personal Life and Interests

    03:33 Exploring the Concepts of Generative AI and Machine Learning

    06:32 The Impact of AI on Product Development and Innovation

    07:45 The Future of AI Technology and its Exciting Possibilities

    09:35 The Role of Creativity in the Age of AI

    13:32 The Intersection of AI and Design

    21:25 The Influence of AI on Content Creation and SEO

    22:39 The Impact of AI on Content Creation

    23:18 The Future of Quality Content in the Age of AI

    23:51 The Balance Between Quality and Quantity in Content

    24:28 The Shift Towards Subscription-Based Content

    24:51 The Rise of Solopreneurship and Its Impact on the Economy

    26:13 The Personal Journey of Becoming a Solopreneur

    29:27 The Challenges and Rewards of Balancing Work and Family Life

    35:49 The Importance of Community and Mentorship in Career Development

    42:26 The Role of AI in Product Management

    44:50 Closing Thoughts and Reflections

    Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️

    Looking to hire strong product leaders at your company? - Schedule a time here to see what we can do for you!

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • Saknas det avsnitt?

    Klicka här för att uppdatera flödet manuellt.

  • Karthik Suresh, founder of Ignition shares his unique journey in the world of technology and product strategy, from his early days on Wall Street to transitioning to the tech world during a recession. He reflects on his experiences at Craft and Facebook, highlighting the different nuances of operating as a Product Manager in startups versus large organisations, and the pivotal role of PMs in leadership. Karthik also discusses the evolution of his AI-powered product management platform, Ignition, and how it is changing the landscape of PM and PMM work along with the stumbling blocks he's encountered along the way.

    Special Coupon Code for Product Coffee listeners:

    Ignition: Use the code, COFFEE25 to get 25% off any subscription for the first 12 months.

    00:51 Karthik's Journey into the Tech World01:13 Experiences in Wall Street and the Financial Crisis02:50 Transition from Finance to Tech03:49 Karthik's Startup Journey and Move to Facebook05:30 The Birth of Ignition06:27 The Importance of Taking Risks and Learning from Failures14:09 The Differences Between Working in a Startup and a Big Company23:36 Transition into Leadership26:40 The Importance of Mission-Driven Teams28:30 The Power of Motivation and Leadership29:28 The Evolution of Leadership Roles30:05 The Journey of Ignition: Building an AI-Powered Product Management Platform32:23 The Role of Product Managers in Go-to-Market Strategy40:52 The Challenges and Successes of Ignition43:35 The Future of Product Management with AI48:39 The Importance of Go-to-Market Plans for Product Managers49:49 Final Thoughts and Advice for Product Managers

    Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️

    Looking to hire strong product leaders at your company? - Schedule a time here to see what we can do for you!

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • On this episode of Product Coffee, Kevin sits down with recruitment expert, James Jordan gives insights on the product management recruitment scene. He discusses his company, Producto, and his approach to finding the right candidates. He provides helpful advice for product management professionals both looking for jobs and for those wanting to stay competitive in their current positions. Strengthening LinkedIn profiles, staying connected with the community of peers and regular self-assessment are among the key recommendations. James also touches upon trends in the industry such as transitions between roles, shifts in the job market and the importance of networking.

    01:00 Understanding Producto: A Recruitment Company

    02:40 James Jordan's Journey in Tech Recruitment

    05:05 Challenges in Product Management Recruitment

    07:04 Understanding Company Needs and Candidate Profiles

    10:23 The Importance of Personality and Culture Fit in Recruitment

    21:00 Navigating the Current Turbulence in the Tech Industry

    26:04 The Current Job Market Vibe

    26:33 The Impact on Senior PMs

    26:50 The Consequences of Job Market Dynamics

    27:10 Breaking Down PM Categories

    27:33 The Challenges PMs Face in the Market

    28:10 The Importance of Specialization

    30:09 The Dilemma of PM Leaders

    32:05 The Difference Between Startup and Enterprise PM Work

    34:39 The Importance of LinkedIn and Resume Optimization

    36:31 The Power of Networking and Relationship Building

    41:14 Closing Thoughts and Recommendations

    James on LinkedIn / Producto

    Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️

    Looking to hire strong product leaders at your company? - Schedule a time here to see what we can do for you!

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • Imparting valuable advice for career growth, Michelle Bassett talks about product management over a cup of coffee. The discussion turns to the sunk-cost fallacy, the importance of pivoting when necessary, and how making informed decisions can lead to career advancement. She shares her hands-on experience in marketing and entrepreneurship, while emphasizing the importance of understanding how numbers influence business outcomes. The conversation further delves into the impact of neurodivergence on professional journeys, the transformation of workplaces, and the emerging gig economy. Michelle encourages listeners to understand their business morals and consider the impact of their work on broader societal patterns.

    Check out Michelle here 🦄

    00:26 Understanding the Sunk Cost Fallacy02:34 Guest Introduction: Michelle Bassett, Marketing Expert03:43 Michelle's Unique Approach to Business and Life05:16 The Importance of Pivoting in Business05:26 Michelle's Journey and Career Transitions07:55 The Power of Data in Marketing09:19 The Impact of Dyslexia and ADHD on Michelle's Career09:42 Michelle's Unique Approach to Marketing23:02 The Importance of Data in Product Strategy27:28 Understanding Different Perspectives in Data Analysis28:36 The Journey of a Multi-Disciplinary Professional29:24 The Struggles of Fitting into a Single Role30:56 The Importance of Pivoting and Self-Narration31:48 The Challenges of a Diverse Career Path32:06 The Power of Pattern Matching and Context Shifting32:37 The Impact of Personal Background on Career Choices33:30 The Struggle of Internalizing Criticism33:52 The Importance of Optimism and Positive Self-Narration34:44 The Role of Data in Decision Making37:17 The Challenges and Opportunities in the Gig Economy46:48 The Importance of Impact in Gig Work49:33 The Power of Humility and Understanding in Consulting50:15 The Importance of Business Morals in Gig Work52:19 Closing Thoughts and Future Directions

    Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️

    Looking to hire strong product leaders at your company? - Schedule a time here to see what we can do for you!

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • Product Coffee introduces Caitlin Titus and Travis Hampton, who are both senior product managers with different experiences ranging from Ad Tech to B2B healthcare space. This episode delves into their career backgrounds, current experiences in the product management field, particularly with significant layoffs and job dissatisfaction. According to a CNBC study, senior product managers, albeit high-paying roles, are among those most likely to quit their jobs due to stress, turnover changes, and company performance issues. They discuss their different experiences with job interviews and case study prompts, underlining the importance of asking clear, open-ended questions and adopting an iterative testing process for job satisfaction. The hosts suggest different ways product managers can align high-paying jobs with their personal and professional goals and mitigate job dissatisfaction.

    Don't have the budget to hire Product people yet? Check out Abstraction for a subscription-style agency to help you build beautiful product experiences for your customers. 00:00 Introduction and Guest Backgrounds01:18 Current State of the Product Industry01:27 Challenges Faced by Senior Product Managers03:51 Job Hunting and Interview Experiences04:08 Navigating the Job Application Process07:45 The Role and Expectations of a Senior Product Manager09:28 The Importance of Clear Communication and Expectations13:41 Measuring Success in Product Management19:17 The Interview Process: Case Studies19:47 Different Types of Case Studies in Interviews24:45 Approaching Case Studies in Interviews27:25 Incorporating Chat GPT in Prepping and Research27:41 Challenges and Concerns with Live Chat GPT28:01 Exploring the Use of Chat GPT in Interview Preparations28:59 Addressing User Sign-On Problems29:51 Navigating Interviews and Setting Benchmarks31:00 Understanding Neurodivergence in Job Roles31:28 Discussing the Value of Past Experiences in Interviews32:41 Brainstorming Solutions to Job Dissatisfaction33:40 Identifying Key Factors of Job Dissatisfaction41:31 Creating More Meaningful and Fulfilling Work Experiences48:10 Assigning Homework and Final Thoughts

    Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • In this episode of Product Coffee, Kevin welcomes Adam Oliver, Founder, and CEO of Crafted, a product development consultancy. Adam shares his product management journey, the challenges of transitioning into a leadership role as a founder, and offers insights on product development, advocating for a lean, iterative approach. He also discusses the importance of balanced teams, stressing the need for product design engagement. As a leader in times of economic uncertainty, Adam recommends a careful approach to spending and decision-making. He envisions AI and ML having an impactful role in product development in the future.

    Adam's company: Crafted

    00:00 Introduction and Guest Introduction

    00:53 Adam's Journey into Product Management

    02:25 Adam's Experience with Pivotal Labs

    03:35 Adam's Transition from Real Estate to Tech

    04:59 Discussion on Extreme Programming

    07:13 Adam's Experience with Pivotal Labs' IPO

    09:56 Challenges and Benefits of Consultancy Work

    13:44 Importance of Regular Product Hygiene

    17:37 Staying Scrappy in Product Development

    23:34 Balanced Teams for Project Success

    24:31 The Importance of UI/UX in Software Development

    25:04 The Evolution of Software and the Role of Engineers

    25:47 The Impact of UI/UX on Engineering Efficiency

    27:33 The Role of UI/UX in API Development

    28:38 The Slow Recognition of UI/UX Importance in the Industry

    29:11 The Concept of Iteratively Shipping Products

    31:55 The Role of Product Marketing in Bridging the Gap

    33:45 The Shift to Profitability and EBITDA Focus

    38:28 The Challenges of Transitioning to a Founder Role

    45:59 The Future of Product Development

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • This week on Product Coffee, Kevin & Jake dive into the challenges emerging startups face in balancing product development and innovation. They explore patterns of organizational behavior that can inhibit innovation and stress the importance of continuous customer discovery. The conversation further delves into themes like ideal stages for engaging go-to-market teams, understanding market fit in relation to product stage and the role of product leadership in managing business expectations. The hosts conclude by inviting listener feedback on effective processes and strategies adopted in their organizations.

    00:00 Introduction and Role as Interim Head of Product

    00:11 Challenges Faced by Emerging Startups

    00:40 Discussion on Airbnb and Product Management

    01:19 Innovation and Decision Making in Startups

    02:04 The Struggle of Companies with Innovation

    02:24 The Importance of Portfolio Product Management

    04:16 The Role of Market in Product Development

    05:22 Understanding the Product Lifecycle

    05:57 The Role of Market Understanding in Product Maturity

    07:06 The Challenge of Finding the Right Problem to Solve

    08:07 The Impact of Over-investment in Go-to-Market Channels

    09:14 The Trap of Enterprise Organizations

    12:04 The Importance of Continuous Innovation

    13:26 The Role of Market Conditions in Product Success

    17:46 The Challenge of Competing with Oneself

    19:33 Understanding the Changing Needs of Customers

    21:57 Perfecting Customer Understanding vs Perfecting the Solution

    22:13 Struggles of Balancing Different Phases in Companies

    22:27 The Importance of Continuous Discovery Habits

    22:40 The Impact of New Processes and Techniques on Understanding Core Fundamentals

    23:19 The Role of Process in Differentiating Competing Organizations

    23:52 The Importance of Customer Discovery

    24:03 The Impact of LLMs on the Content Industry

    24:38 The Importance of Understanding the Problem Over Time

    25:01 The Role of Customer Interviews and Market Understanding

    26:15 The Importance of Broader Market Analysis

    26:44 The Role of Culture of Experimentation

    27:40 The Importance of Challenging Your Own Ideas and Assumptions

    28:11 The Struggles of Day-to-Day Product Team

    28:51 The Role of Leadership in Innovation

    31:35 The Challenge of Demonstrating Value in Product Discovery

    32:11 The Importance of Managing Business Expectations and Priorities

    33:42 The Role of Risk in Product Discovery

    35:45 The Challenge of Predictability in Product Management

    38:14 The Importance of Engaging with Go-to-Market Teams

    42:06 The Challenge of Perfecting Your Understanding of Your Customer

    Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • In this episode of Product Coffee, Kevin & Lou discuss the complexity of empowering teams to do great work. They reflect on the challenges of team structuring, providing proper context, enabling autonomy, and holding teams accountable. They delve into the realities of no perfect answers, the traps of agile thinking, and the rigors of constantly changing priorities. They also discuss the jokey benefits and pitfalls of reorganizing their teams to maximize efficiency and productivity, including the balancing act of altering team structures while making sure that any change doesn't disrupt performance too much. Finally, they exchange thoughts on autonomy, skill sets, team sizes, and resource allocation – all critical aspects to consider when committing to a certain customer problem.

    00:26 Empowering Teams for Great Work

    00:48 Challenges in Team Structuring and Accountability

    00:59 The Agile Development Approach

    01:30 The Pitfalls of Restructuring and Reorganization

    01:52 The Traps of Team Organization

    02:20 The Reality of Reorganization

    02:46 The Impact of Reorganization on Team Autonomy

    03:29 The Role of Context in Team Reorganization

    04:27 The Necessity of Tactical Reorganization

    04:56 The Slow Process of Team Transition

    05:32 The Dilemma of Shaping Work to Teams or Teams to Work

    05:54 The Importance of Consistency in Team Structure

    06:07 The Constant Change in Agile Mindset

    06:48 The Challenge of Autonomy and Skill Sets

    07:14 The Reevaluation of Team Strategy

    07:24 The Philosophy of Team Organization

    08:36 The Reality of Team Priorities

    08:49 The Theme of Current Reorganization

    08:59 The Impact of Layoffs on Company Priorities

    10:47 The Policy Changes in Team Structure

    15:21 The Challenges of Resource Skill Strategy

    21:51 The Role of Product Management in Organizational Changes

    24:43 Homework & Final Thoughts

    Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • In this episode of 'Product Coffee', Kevin & Taj discuss product outcomes and how teams can measure the success of their work, experimentation, and activities. The conversation focuses on the importance of identifying predictive directions or actions that drive business outcomes and the role of the product team in this process. Examples from sports and IT operations are used to illustrate the concept of setting up clear product outcomes to empower teams. Further, the hosts delve into the importance of defining a company or product's 'North Star' metric, understanding the value offered to primary users, and how to measure job success.

    00:26 Discussion on Product Outcomes

    01:10 Understanding Business Metrics and Goals

    01:41 The Importance of Product Outcome

    02:18 Sports Analogies and Product Outcomes

    03:50 Breaking Down the Plus-Minus Factor

    05:03 Challenges in Identifying Influencing Factors

    05:29 Exercise on Identifying Product Outcomes

    06:57 Understanding the User and Their Goals

    08:47 The Role of Infrastructure in Product Outcomes

    16:07 The Importance of Renewals in Business

    18:00 The Role of Consultation in Product Outcomes

    24:42 The Importance of Regular Check-ins and Adjustments

    31:57 Understanding the Importance of User Testing

    35:00 Homework

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • Artem Koren, Chief Product Officer at Sembly AI, joins the show to discuss how his company is using AI to increase team productivity in the workplace.

    Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message

  • In this special LIVE recording at Denver Startup Week, Lindsey, Jake, Patrick, and Jodi discuss the challenges and best practices of distributed team communication and collaboration in a hybrid work environment. They share their experiences transitioning from fully in-office to fully remote during the pandemic, and now settling into hybrid models. Topics covered include the pros and cons of synchronous vs asynchronous communication, how to facilitate connection and alignment across distributed teams, tools and techniques for improving documentation and knowledge sharing, and measuring team health and morale in a hybrid setting.

    Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • In this enlightening episode of Product Coffee, product management leaders Lou, Kevin, and Jake delve into the intricate dance of product discovery and user research. From the vital need for a comprehensive understanding of user problems to the significance of strategic context, our panelists underscore the balance between micro and macro perspectives in product decisions. Unpack insights on the role of continuous validation, the importance of holistic market comprehension, and the leadership dynamics in product discovery. Plus, don't miss out on their invaluable take on customer interactions and data capture. Tune in to glean insights, best practices, and actionable tips for your product journey!

    Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • In this episode of Product Coffee, we dive deep into the world of data strategy and how it seamlessly fits into the broader realm of product strategy work. Special guest Allegra Bishop, a seasoned product management leader, enlightens us on the intricate balance between qualitative and quantitative research. From the pivotal role of user research to pitfalls of incoherent data tracking, we journey through the foundations of setting meaningful product metrics. As Bishop aptly puts it, “Without qualitative conversations with users first, companies can't set the right quantitative metrics.” Ready to brew your product expertise with these insights? Pour yourself a cup and join the conversation!

    Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • In this episode, we dive deep with Josefina Tous Bercovich from Vinoly, as she walks us through the intricate dance of product development. From understanding the client's idea and conducting market research to navigating technical constraints and continuously testing and iterating ideas, Josefina highlights the importance of striking the right balance. Listen in to gain insights on the value of user research, the necessity of being flexible and adaptable, and why sometimes, following your gut is the best approach to take. Whether you’re a product manager, a developer, or an entrepreneur, this episode is packed with valuable lessons and key takeaways that can help you navigate the challenges of product development.

    https://www.vinoly.tech

    Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • Dive deep into the world of team offsites with Kevin & Lou as they unpack their immense value in building culture and camaraderie, especially through major company changes. From personal experiences in exotic locations to actionable insights for team leaders, this episode sheds light on why offsites should never be 'business as usual'. Explore how effective offsites can result in actionable plans, serve as indicators of team engagement, and be masterfully organized for maximum impact. Whether you're a leader or a team member, you'll come away with a fresh perspective on how to make offsites a transformative experience.

    Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • This week we have Bob Lamendola of Ricoh USA on the show. He talks to Kevin about the company's transition from a product-oriented focus to a customer-centric service model. They explore Ricoh's "co-innovation" approach, involving customers in the development process, and the role of internships in driving innovation. Lamendola emphasizes the importance of being comfortable with discomfort as a catalyst for creativity and growth within the organization. This engaging conversation offers a unique glimpse into modern technology transformation, providing valuable insights for leaders and innovators in the field.

    Check out Bob on Linkedin

    Follow us on LinkedIn or Instagram & check out our website @ productcoffeepodcast.com ☕️

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • This week we explore the critical roles and relationships between product marketing, product management, and the process of taking a product to market. It emphasizes the importance of a dedicated marketing function, highlights the responsibilities of product managers in handling launches, and discusses a step-by-step approach for product release. Kevin, Jake, and Lou share experiences and strategies that emphasize collaboration, clarity in roles, understanding of the target audience, and continuous refinement in the product launch process. It aims to provide valuable guidance for both enterprise products and sales-driven approaches, focusing on successful product delivery and market presence.

    Follow us on LinkedIn, Instagram, & check out our website @ productcoffeepodcast.com ☕️

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • "And it was like, okay, we got Jewel, we got Taylor Swift. We got a couple other people. It was like, this is, there's something here. This is, this is a business. And so that's when we, we decided to make the leap and yeah."
    This episode of Product Coffee features Brian Peterson, an innovator and leader in the Colorado product space. Listeners can expect to hear about Brian's diverse and interesting career journey and how he has worked in product for two decades, founding his own startup and holding leadership positions at some of the biggest global music organizations. Brian will bring his experience to life with stories of building a product from nothing, and his insights into the early days of the music industry's disruption. Tune in to hear about Brian's journey and gain valuable advice about product management.

    Find Brian on LinkedIn here.

    Follow us on LinkedIn, Instagram & check out our website @ productcoffeepodcast.com ☕️

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message
  • This week, we have Kareem Mayan on the show! Kareem is a seasoned product professional and entrepreneur, and co-founder of Savio. Kevin Gentry and Kareem discuss his journey in product management, his experiences working in big name companies (MYSPACE), his entrepreneurial ventures, and his thoughts on product positioning and planning.

    Key Insights:

    Solve your own problems first when starting a venture for a strong foundation & real need. MVPs should be built by 2-3 devs, a product hat, & take 2-4 months. Leveraging a marketplace can be a powerful acquisition channel, especially for new products. Building a brand around an idea is a powerful differentiator in a crowded market. Listening to customer feedback & using it to inform product decisions is crucial for creating a product that meets customer needs.

    Follow us on LinkedIn, Instagram, or Twitter & check out our website @ productcoffeepodcast.com ☕️

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message