Avsnitt
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Ep. 219
Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you.
Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominating Ai-driven search through strategic content creation.
Mentions
Graphite https://graphite.io/
Quora https://www.quora.com/
Google AdWords https://ads.google.com/
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We really appreciate your support.
Host Links:
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Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Ep 218
Is your website an outdated relic or your best salesperson?
Kipp and Kieran dive into the future role of websites in an AI-driven marketing world. Learn more on if the traditional website still holds its value, the blending of AI into customer service, and the essential strategies for keeping your site relevant in a rapidly changing digital landscape.
Mentions
Forbes CMO Network https://www.forbes.com/cmo-network/
Character.Ai https://character.ai/
Delphi.Ai https://www.delphi.ai/browse
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Host Links:
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Saknas det avsnitt?
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Ep. 217
Are marketing budgets going to go up? Is product marketing a waste of time?
Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance..
Mentions
SaaStr https://www.saastr.com/
Owner.com https://www.owner.com/
Opus Clip https://www.opus.pro/
Intuit https://www.intuit.com/
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Host Links:
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Ep. 216
Is Google search traffic in decline?
Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's rewriting the rules of digital traffic and content creation.
Mentions
Ahrefs https://ahrefs.com/
Semrush https://www.semrush.com/
Moz https://moz.com/
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Host Links:
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Ep. 215
What are the hottest and most important Ai apps to use in your marketing today?
Kipp and guest Matt Wolfe (entrepreneur and YouTuber) dive into the intricate world of AI marketing tools, exploring what it means to effectively integrate AI into your toolkit. Learn more about how Hume can decipher the subtleties of human emotion, the creative potential of using Suno for song creation, and the practical uses of both Recraft and Ideogram for crafting compelling marketing visuals.
Check out Matt's new podcast The Next Wave here: https://link.chtbl.com/uqnVaUip
Mentions
Hume https://www.hume.ai/
Suno https://www.suno.ai/
Recraft https://www.recraft.ai/
Ideogram https://ideogram.ai/
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Host Links:
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Ep. 214
If you think lead gen is dead, then your business is probably dead.
Kipp and Kieran dive into the burning questions the community cares about. Learn more on leveraging Ai for productivity boosts in content creation, the nuances of scaling a personality-driven business, and the fine line between free content and value in lead gen magnets.
Mentions
Connect https://connect.com/
Udemy https://www.udemy.com/
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Host Links:
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Ep. 213
How will last week’s wild events shape the future of Ai video?
Kipp and Kieran dive into the rapid rise of AI-created videos and its impact on marketing strategy. Learn more on the future of AI video, the potential legal and ethical challenges, and how it could revolutionize marketing automation, sales, and customer service.
Mentions
Fiverr https://www.fiverr.com/
HeyGen https://www.heygen.com/
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Host Links:
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Ep 212
Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks.
Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the perils of decentralized marketing teams, and how Ai can revolutionize the iteration and creativity in your marketing approach.
Mentions
Brady Brewer https://stories.starbucks.com/leadership/brady-brewer/
Claude https://claude.ai/
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Ep. 211
Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can't defy.
Kieran dives into the importance of adopting fundamental marketing principles that ensure long-term success and resilience in the face of advancing technology. Learn more on how conversational copywriting shaped the toothpaste industry, why distribution should be your first priority, and the significant role of relentless perseverance and customer value demonstrated by the story of James Dyson.
Mentions
Claud C. Hopkins https://scientificadvertising.blogspot.com/
Pepsodent https://www.pepsodent.com/bd
James Dyson https://www.dyson.com/james-dyson
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Thank you for tuning into Marketing Against The Grain!
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Host Links:
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Ep. 210
Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean?
Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means.
Mentions
Sam Altman https://blog.samaltman.com/
Midjourney https://www.midjourney.com/home
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Host Links:
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Ep. 209
Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed and thrive.
Kipp and Yuliya Bel (co-founder of Notus) dive into the nuances of leveraging social data and AI for personalized marketing. Learn more on harnessing AI for smarter social media strategy, the art of engagement and "s**t posting" to drive authentic conversations, and how to pinpoint and attract the high-fit, high-intent prospects critical to your business's growth.
Mentions
Notus https://getnotus.io/
Wendy’s social media https://twitter.com/Wendys
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Ep. 208
How can you empower your website with the Ai capabilities that make you money?
Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack the compelling results achieved from their rigorous Ai website copilot experiment, and detail the game-changing potential of personalized website experiences. Learn more on revolutionizing user engagement, the art of training Ai with human nuance, and see Ai theory move to Ai practice.
Mentions
ChatGPT https://chat.openai.com/
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Ep. 207
Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends.
Kipp and Kieran dive into building a marketing plan in real time with the help of AI. Learn more on what works and what doesn’t, how ChatGPT can connect you to the brain of famous marketers, and how all of this can help you reach 1000 customers.
Mentions
Gary Vaynerchuck https://garyvaynerchuk.com/
Seth Godin https://www.sethgodin.com/
Mailchimp https://mailchimp.com/
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Thank you for tuning into Marketing Against The Grain!
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Ep. 206
How can an Ai generated personal email raise your conversion rate dramatically?
Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricate process of feeding Ai with data to craft highly engaging emails, and the rapid test-and-learn approach that transformed HubSpot's email conversion rates into a case study of success.
Mentions
GPT-4 https://openai.com/research/gpt-4
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Host Links:
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Ep. 205.
What would you do if you were building a marketing engine right now?
Kipp and Kieran dive into the cutting-edge tactics and bold strategies that could earn you 100k leads a month. Learn more on harnessing the power of YouTube's short-form content, forming lucrative influencer partnerships, and leveraging AI not just to keep up, but to lead the marketing race.
Mentions
James Clear https://jamesclear.com/
YouTube Shorts https://www.youtube.com/hashtag/shorts
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Thank you for tuning into Marketing Against The Grain!
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Host Links:
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
AI agents: your new virtual co-worker! What are they, who is making them, and when you can expect them.
Kieran and Nicholas Holland (Hubspot, GM Marketing Hub) dive into the transformative power of AI in content creation and digital marketing strategies. Learn more about the innovative ways AI tools can enhance brand voice, the intricacies of tailoring content to various social media platforms, and the game-changing potential of AI-driven devices and interfaces that could redefine how we work and interact with technology.
Mentions
G2 Crowd https://www.g2.com/
Capterra https://www.capterra.com
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Ep 203.
How did Hubspot implement a marketing demand funnel that grew the company by billions?
Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimize it, lead scoring, how to implement it with your sales team, and how AI is going to transform the efficiency of your marketing demand funnel.
Mentions
The Office, UK https://www.amazon.com/The-Office-BBC-Season-1/dp/B0014412H6
The Office, US https://www.nbc.com/the-office/about
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Thank you for tuning into Marketing Against The Grain!
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Host Links:
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Will A.I. Agents kill traditional browser based search?
Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks and automation. They discuss the potential impact these agents can have on the future of Google search, and the changing landscape of search engines. This includes opportunities for marketers and businesses to adapt to this new era of AI-driven technology.
Mentions
Ben Tossell and his daily AI news letter Ben’s Bites: (https://bensbites.beehiiv.com/subscribe)
Adept - An AI company focused on creating an AI teammate for everyone: (https://www.adept.ai/)
Selenium - A popular testing tool for web applications: (https://www.selenium.dev/)
Perplexity AI - A company disrupting the core Google search business: (https://perplexity.ai/)
Time Stamps:
00:00 Kieran shares wild parenting stories, OpenAI project.]
04:08 OpenAI evolving to execute work on your behalf.
07:01 Large language models have limited long-term value.
11:19 Sales reps use automation and need improvement.
15:11 Upcoming episodes on agents and disruptions.]
16:11 Google's search success built on feedback loop.
19:48 AI chat products: understanding, building, and ranking.
23:08 Explore how LLMS perceive your brand.
Follow us for everyday marketing wisdom straight to your feed
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Host Links:
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Is 2024 the year we'll see our wildest imaginations come to life in video form? Kipp and Kieran get right into the brewing storm within the AI industry as titans clash on new frontiers of technology.
In this episode they dive into the unfolding drama of AI developments with a focus on the text-to-video revolution. Learn more on how Sora is animating our still image stories, the serious business of AI in video game worlds, and the intense rivalry heating up between OpenAI and Google.
Mentions
Sora - Text-to-video model launched by OpenAI. (https://openai.com/sora)
OpenAI - The organization behind the development of AI models like Sora and GPT-4. (https://www.openai.com/)
Sam Altman - CEO of OpenAI involved in the launch of Sora. (https://www.ycombinator.com/people/sam)
Google Gemini 1.5 - A model developed by Google with capabilities in text, audio, and video. (https://gemini.google.com/advanced)
GPT-4 - The fourth iteration of the Generative Pre-trained Transformer model by OpenAI. (https://openai.com/gpt-4)
Time Stamps:
00:00 Sam strategically times releases to upstage Google.
04:58 Multiple videos watched, 30-50 pages long. Easter eggs, OpenAI mention, Sam Altman backstory.
07:47 A new model is better than GPT-4.
12:55 Will Smith spaghetti meme evolved rapidly in Tokyo.
15:39 Model Sora can animate still images, creating narratives.
18:30 Stock videographer sites may be obsolete for marketing.
20:54 YouTube is the future of multimedia content.
26:20 Gemini Pro unlocks YouTube as a search engine.
29:32 OpenAI: large company doing incredible work efficiently.
31:43 AI developments promise exciting content for the year.
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
What can we learn from Red Bull's $16 billion marketing strategy? The story is a case study in revolutionary marketing tactics and full of practical use cases for any marketer. Kipp dives deep on Red Bull founder Dietrich Mateschitz's marketing genius. He who transformed the energy drink industry through counterintuitive marketing plays and brand ownership approaches. It’s the incredible journey of how Dietrich redefined marketing and provides exclusive insights into the genius behind Red Bull's success.
Get ready to uncover the secrets of Red Bull's groundbreaking marketing strategy, the art of differentiation, the power of owned media, and the importance of playing by your own rules.
Mentions
Founders podcast episode about Dietrich Mateschitz: http://tinyurl.com/tdfyzbw5
“Be different, different for the sake of it in everything.” - James Dyson
Edward Bernays - Father of modern public relations: http://tinyurl.com/4udmymtm
Charlie Munger’s “surf” metaphor: http://tinyurl.com/bdefa4dk
Tim Stamps:
00:00 Red Bull took unconventional approach to marketing.
03:57 Discovering Japanese billionaire's energy drink business venture.
07:48 Innovative marketing strategy and intentional vagueness.
12:04 Unconventional marketing tactics and dedication to marketing.
14:44 Bold investments secured massive free TV distribution.
17:53 Media and advertising approach lands in unexplored market.
22:01 Red Bull's principles: be different, owned media.
23:15 Media events over advertising, leverage existing platforms.
Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support. - Visa fler
