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Michelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there.
The key moments in this episode are:
00:00 Welcome to the Social Media for B2B Growth Show!
00:25 Exploring Social Media Marketing World: Trends and Insights
02:03 The Power of LinkedIn for Social Media Managers
04:27 Overcoming LinkedIn Intimidation: Tips for Social Media Managers
09:29 Maximizing LinkedIn: Strategies for Content and Engagement
15:11 The Future of LinkedIn: Short Form Videos and Beyond
23:56 LinkedIn Mastery: Essential Tips for Social Media Managers
28:06 Wrapping Up: Consistency, Persistence, and the LinkedIn Renaissance
Connect with Latasha James on LinkedIn - https://www.linkedin.com/in/latashajames/
Subscribe to Latasha’s YouTube Channel - www.youtube.com/@thelatashajames
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#socialmedia #b2bgrowth #linkedintrends2024
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Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their social media strategies. Whether it's a lack of knowledge, direction, ideas, or a robust strategy, the hurdle remains significant. This week's guest Ben Amos shows us that the key to overcoming this obstacle lies in adopting a strategy-first approach to video content, effectively pushing back the overwhelming tide of content creation.
Throughout the episode, listeners will be treated to Ben's invaluable insights on navigating the complexities of online video marketing. He shares actionable advice on how to harness the potential of video to foster business growth, engage with target audiences more effectively, and build a lasting digital footprint. By focusing on strategy over spontaneity, businesses can demystify the process of video content creation and step confidently into the spotlight.The key moments in this episode are:
00:00 Welcome
01:53 The Importance of Strategy in Video Marketing
05:36 Overcoming the Fear of Video Creation
12:11 Why Video is Essential in Marketing Strategies
16:40 Simplifying Video Strategy for Effective Marketing
21:27 Ben's Upcoming Book on Video Strategy
23:33 Final Tips and Encouragement for Video Creation
Connect with Ben Amos on LinkedIn - https://www.linkedin.com/in/beninnovate/
Get a free chapter of Ben’s soon to be released book The Definitive Guide to Video Strategy for Businesses here - https://engagevideomarketing.com/freechapter
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#podcast #videocontent #videostrategy -
Saknas det avsnitt?
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Want to build your revenue and your audience? Then listen in to “The Godfather of Content Marketing”, Joe Pulizzi, as he shares his frameworks for becoming a content entrepreneur. From getting the foundations set to setting realistic expectations, this episode is focused on building a loyal audience, and the various and surprising ways to monetize content effectively to ensure long-term profitability.
The key moments in this episode are:
00:00 Kicking Off with Content Marketing Royalty: Joe Pulizzi
00:23 The Godfather of Content Marketing: Embracing the Title
01:29 The Journey to Profitable Content Creation
05:13 Defining the Content Entrepreneur
06:40 The Pitfalls of Diversification in Content Creation
14:35 Building a Successful Content Business: Strategies and Expectations
19:22 Evolving Business Models and Audience Monetization
20:18 Building Loyalty and Niche Expertise
24:35 The Power of Niching Down and Personal Experiences
26:36 Future Skills for Content Entrepreneurs
31:43 Innovative Monetization Strategies for Content Creators
36:43 Wrapping Up: The Journey of Content Entrepreneurship
Connect with Joe Pulizzi on LinkedIn - https://www.linkedin.com/in/joepulizzi/
Get your copy of Joe’s new book 'The Content Entrepreneur,' co-written with 32 other content creators, offering a comprehensive guide for those looking to build a business around content creation – thecontentrepreneur.com
Content Entrepreneur Expo (CEX) MAY 5-7, 2024 – Cleveland, Ohio, USA.Buy your ticket https://cex.events/ and listeners use discount code JP100 at the checkout.
#contentmarketing
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ for B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond -
Stop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a thought leader and present on more stages - local and international.
The key moments in this episode are:
00:00 Introduction and Welcome
00:51 The Power of LinkedIn™️ for Speakers
01:54 The Journey from Posts to Podiums
02:26 The Impact of TEDx Talks on Personal Branding
02:51 The Evolution of a Speaker
04:42 Leveraging LinkedIn™️ Profile for Speaking Opportunities
08:38 Content Strategy for Speakers on LinkedIn™️
12:38 The Power of LinkedIn™️ Audio Rooms for Speakers
18:29 The Role of Networking in Discovering Speaking Opportunities
20:13 The Importance of Sharing Your Speaking Journey
23:41 Creating a Personal Branded Life Story
25:07 Conclusion and Final Thoughts
Connect with Bobby Umar on LinkedIn™️ - https://www.linkedin.com/in/bobbyumar/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond -
Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins.
The key moments in this episode are:00:00 Welcome
00:09 The Power of Employee Advocacy on LinkedIn
01:25 Why Invest in Employee Advocacy?
04:32 Top 10 Mistakes to Avoid in Your Employee Advocacy Program
07:51 The Importance of Executive Buy-In and Planning
11:05 Understanding Your Audience and Simplifying Your Strategy
14:45 The Critical Role of Resources and Communication
21:43 Flexibility, Feedback, and the Importance of Voluntary Participation
24:49 Summarizing Key Takeaways and Next Steps
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#linkedin #employeeadvocacy #thoughtleadership -
What is it like to attend Social Media Marketing World? Michelle J Raymond shares her experience as a speaker and an attendee. What are the social media trends you need to be aware of?
Key moments in this episode -
00:00 Introduction to the Social Media for B2B Growth Show
00:08 Experiences and Insights from Social Media Marketing World
01:44 The Importance of Networking and Learning Styles
10:27 The Power of Newsletters in Building Trust
13:51 The Renaissance of LinkedIn and Company Pages
18:47 The Importance of Getting Started and Continuous Improvement
Learn more about Social Media Marketing World here - https://www.socialmediaexaminer.com/smmworld/?sme=186
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#SocialMediaMarketing #socialmediamarketingworld -
When you build a distinct brand, personal or business it attracts the right audience and repels the wrong ones. For those trying to walk the line between garnering attention and maintaining authenticity, this episode is packed with valuable insights.
Key moments in this episode are -
00:00 Introduction to the Show
00:44 The Plague of Blandness on LinkedIn™️
01:07 Defining a Distinct Brand
02:07 The Power of Distinctive Brands
03:52 The Importance of Authenticity in Branding
05:01 The Role of Controversy in Branding
06:50 The Impact of Distinct Brands on Audience Attraction
07:53 Challenges in Creating a Distinctive Podcast
09:48 The Power of Authenticity in Content Creation
11:43 The Balance Between Standing Out and Staying Authentic
12:16 The Role of Controversy in Attracting the Right Audience
13:36 The Impact of Distinctive Branding on Business Opportunities
16:47 The Importance of Being Distinctive in Content Marketing
18:44 The Power of Standing for Something in Branding
20:26 The Role of Distinctive Branding in Attracting the Right Clients
32:57 The Importance of Creating a Digital Twin
34:09 Conclusion and Final ThoughtsConnect with Neal Veglio on LinkedIn - https://www.linkedin.com/in/nealveglio/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#distinctiveassets #distinctivebrand #branding
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Join host, Michelle J Raymond, on a journey through some of the most important lessons learned from her guests over recent months. Featured guests provide insights on a range of topics, from the importance of social proof in marketing, to crafting confetti moments of surprise and delight for your customers. This episode is packed with insights and actionable steps for those working in B2B social media marketing.
The key moments in this episode are -
00:00 7 Lessons from 7 Amazing Women in Marketing
00:59 The Power of Social Proof in Marketing
05:22 Understanding Thought Leadership
07:19 Creating Effective Content on a Budget
11:01 The Art of Cold Outreach
19:51 Creating Distinctive Brand Assets
22:57 Act, Assign, and Automate: A Formula for Success
25:14 Wrapping Up and Looking ForwardABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond#linkedin #trademark #b2b
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If you're a LinkedIn™️ Company Page Admin wanting increased follower growth and higher engagement for your Page, listen in to make sure you aren't making one of the five biggest mistakes, Company Page expert Michelle J Raymond sees. Ensure your Company Page is a demand generation asset for your business.
The key moments in this episode are:
00:00 Introduction to LinkedIn™️ Company Pages
00:53 Top Five Mistakes on LinkedIn™️ Company Pages
01:22 Mistake 1: Overly Branded Content
06:43 Mistake 2: Neglecting the Basics
13:04 Mistake 3: Dumping the Company Page on One Person
17:44 Mistake 4: Content That's All About the Business
22:33 Mistake 5: Doing the Same Thing Over and Over
26:55 Conclusion: How to Avoid These MistakesABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#companypage #linkedinforbusiness #b2b
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CEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create.
In this episode of the newly named 'Social Media for B2B Growth' show, host Michelle J Raymond shares her experience of unintentionally infringing LinkedIn's trademark and the critical lessons she learned. The key moments in this episode are - 00:00 Introduction and Podcast Rebranding 01:16 The Story Behind LinkedIn™️ Legal Troubles 04:18 Reflections and Lessons Learned 04:44 The New Podcast Name and Opportunities 07:15 Understanding LinkedIn™️ Branding Policies 09:00 The Correct Use of LinkedIn™️ Logo 12:10 Final Thoughts and Moving Forward 13:31 Appreciation and Future Plans LinkedIn™️ Branding Policies - https://brand.linkedin.com/policiesABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond#linkedin #trademark #b2b
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Many people are active on social media but LinkedIn™️ is the final frontier to conquer. LinkedIn™️ as a professional platform can be intimidating and comes with its own set of rules and etiquette unique to it. How can you navigate this successfully to build a community and generate business growth?
The key moments in this episode are:
00:00 Introduction and Welcome
00:45 Getting Started on LinkedIn: A Real Perspective
01:57 Exploring LinkedIn's Creator Mode
03:16 The Challenge of Getting Started on LinkedIn™️
05:04 The Importance of Consistency and Personal Goals on LinkedIn™️
06:54 The Challenges and Realities of Networking on LinkedIn™️
08:54 The Importance of Being Real and Building Trust on LinkedIn™️
09:17 The Dark Side of LinkedIn™️: Fake Accounts and Engagement Pods
10:11 Overcoming Mental Blocks and Building Confidence on LinkedIn™️
19:14 The Power of Consistent Content Creation on LinkedIn™️
25:29 Finding Your People and Building Your Community on LinkedIn™️
29:21 Final Thoughts and Actionable Tips for LinkedIn™️ BeginnersConnect with John Lacey on LinkedIn™️ - https://www.linkedin.com/in/johnlacey/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond -
With one billion members on the platform, now more than ever it's harder to stand out and stay top of mind. There's a lot of advice on LinkedIn™️ when it comes to crafting the perfect post, but with Ali Schwanke we look beyond this. Listen and learn how to avoid common mistakes and become memorable.
The key moments in this episode are:
00:00 Introduction to the Show
00:24 The Importance of Standing Out on LinkedIn™️
01:36 Overcoming the Fear of LinkedIn™️
04:59 The Challenges of Staying Focused on Social Media
07:02 The Power of Consistency in Social Media
11:25 The Role of Thought Leadership in Staying Top of Mind
21:44 The Impact of Ghostwriting on Social Media Presence
28:55 Conclusion: The Power of Taking ActionConnect with Ali Schwanke on LinkedIn - https://www.linkedin.com/in/alischwanke/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond -
In this episode, host Michelle J Raymond provides a detailed roundup of the latest changes and trends on LinkedIn™️, helpful for people who may have missed recent updates. She explores the differences between a free account, a premium account, and Sales Navigator.
The video also discusses the significance of LinkedIn events and Lives, highlighting their importance in building communities and engaging audiences. Further, Michelle takes a deep dive into the new changes on Company Pages and new trends. The episode concludes with a clarification on LinkedIn's Top Voice badges.
The key moments in this episode are:
00:00 Introduction to the LinkedIn for B2B Growth Show
00:14 Why You Should Stay Updated with LinkedIn
00:40 Key Topics for Today's Discussion
01:35 Free vs Premium LinkedIn Accounts: A Deep Dive
06:55 The Pros and Cons of LinkedIn Sales Navigator
08:57 LinkedIn Events and Live Tab: What's New?
11:21 LinkedIn Company Pages: Features and Updates
14:31 LinkedIn's New Short Form Videos: A Closer Look
16:39 Understanding LinkedIn's Top Voice Badges
21:00 How to Connect with the Host on LinkedIn
22:02 Join the LinkedIn Profile Transformation Challenge
23:28 Conclusion and Final Thoughts
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond#linkedIn #linkedintips
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In this episode, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity.
Gina shares practical strategies for leaders to nurture an environment where employees can develop and share authentic content. The conversation brings in elements of vulnerability, leadership, professionalism, and social media trends, among others. Tune in for an enlightening conversation about the power of authenticity in B2B marketing.
The key moments in this episode are:
00:00 Introduction and Welcome
00:19 Discussing Authenticity on LinkedIn
02:06 Authenticity in Marketing
05:58 The Role of Authenticity in Social Media
07:07 The Importance of Authenticity in Today's World
08:09 The Struggle of Being Authentic on LinkedIn
10:39 Balancing Authenticity and Professionalism
17:22 Fostering Authenticity in a Business Environment
22:36 Balancing Authenticity with Brand Image
28:13 Final Thoughts and Actionable Tips
Connect with Gina Balarin on LinkedIn - https://www.linkedin.com/in/ginabalarin/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond#linkedIn #authenticity #b2bmarketing
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Aiming for LinkedIn Success in 2024? This episode is packed with tips for Effective Personal and Business Branding on LinkedIn™️. In this episode, Coach Michelle encourages her listeners to reflect on their achievements from the past year and set their goals for 2024.
She highlights the importance of having a strong personal and professional branding on LinkedIn to grow a business. Michelle talks about her rebranding experience, shares tips on content planning, and explains how diligent planning and accountability will help achieve big goals.
Key moments in this episode:
00:00 Introduction and New Year Reflections
00:42 Celebrating Achievements and Setting Goals for 2024
02:07 The Importance of Branding and Rebranding
03:22 The Power of Consistent Branding Across Platforms
05:45 The Role of LinkedIn™️ in Business Growth
11:30 The Importance of Content Planning
14:42 The Power of Persistence and Embracing New Habits
15:32 Conclusion and Call to Action
Mentioned in this Episode30 Day LinkedIn™️ Profile Transformation Challenge - https://youtube.com/playlist?list=PLk7fk9H7NZM0FSCU6YYBjVKM0JNcEP31C&si=DFoOeJerNB2zE34J
The LinkedIn Branding Book and BONUS Brand Squared Workbook - buy here https://mybook.to/The_LinkedIn_Branding_Book
Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages (Second Edition) - buy here https://getbook.at/BusinessGold
Get your ticket for Social Media Marketing World here - buy here https://www.socialmediaexaminer.com/smmworld/?sme=186
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond -
In this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024.
She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement.
She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the critical aspect of building and participating in a community. Additionally, she emphasizes investing in team success, relationship building, and proactive engagement.
The key moments in the episode are:
00:00 Introduction and LinkedIn's Growth
01:07 Challenges and Opportunities on LinkedIn
02:49 LinkedIn's Evolution in 2023
03:31 The Rise of AI on LinkedIn
10:17 The Impact of Generational Shift in B2B Buyers
12:10 The Importance of Digital Strategy
23:52 The Power of Collaboration and Community Building
27:20 The Importance of Consistent and Persistent Content
34:22 The Power of LinkedIn Events and Newsletters
34:53 The Role of Employee Advocacy and Employer Branding
36:37 The Importance of Being Proactive and Investing in Your Team
42:35 Conclusion and Looking Forward to 2024
The Social Media for B2B Growth Podcasts referenced in this episode can be found here - https://youtube.com/playlist?list=PLk7fk9H7NZM1js2uHb6FVa99fR7ehkbpt&si=cnk1EyA5KY45OCm6
Get your Social Media Marketing World 2024 Conference ticket here - https://www.socialmediaexaminer.com/smmworld/?sme=186
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond -
When it comes to event marketing, let's face it the content is pretty boring at best. The obligatory photo of the team in front of a shiny, expensive stand. Add in a few action shots to make sure it looks like you had people attend to justify the cost. Multiply this content by the number of stands, and it all looks exactly the same. Attendees do an obligatory one with the sign at the front to prove they were there. But what if it could be different?
Laura Erdem joins the show and shares her ideas on how we can get your event content noticed without big budgets that break the bank.
The key moments in this episode are:
00:00 Introduction and Guest Welcome
00:29 Discussing Laura's Profile and Background
01:12 Addressing the Problem of Boring Event Content
03:38 The Importance of Planning for Event Content
08:33 The Role of Creativity in Event Content
08:43 The Power of Video Content at Events
24:39 The Impact of Creative Content on Revenue
28:24 Final Thoughts and AdviceConnect with Laura Erdem on LinkedIn - https://www.linkedin.com/in/lerdem/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#eventmarketing #contentmarketing #socialselling -
In this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'.
They discuss several behavioral science principles including 'Reciprocity Principle', 'Social Proof Principle', 'Authority Principle', and 'Rhyme-as-Reason Bias'. Nancy shares insights on how these principles can dramatically enhance marketing strategies, boost B2B buyer confidence, and increase sales.
She also shares actionable tips on how these principles can be applied in everyday life and business, particularly in relation to LinkedIn and B2B growth. The episode concludes with interesting talks about the use of rhymes and their cognitive impact, which can be leveraged for business growth.
The key moments in this episode are:
00:00 Introduction and Welcome
00:12 Guest Introduction: Nancy Harhut
00:50 Discussion on Behavioral Science in Marketing
02:11 Nancy's Journey into Behavioral Science
04:34 The Role of Emotions in B2B Purchasing
09:32 The Power of Reciprocity in Business
17:49 Leveraging the Social Proof Principle
22:11 The Importance of Choice in Buyer Decisions
26:07 Utilizing the Authority Principle
30:37 Rhyme-as-Reason Bias: A New Perspective
33:02 Conclusion and FarewellConnect with Nancy Harhut on LinkedIn - https://www.linkedin.com/in/nancyharhut/
Buy your copy of Nancy's book on Amazon - "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses"
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#behavioralscience #b2bmarketing #customerloyalty -
Host Michelle J Raymond welcomes marketing and scientific research expert Professor Jenni Romaniuk (Ehrenberg-Bass Institute), to discuss the importance and impact of distinctive brand assets for B2B businesses, especially on platforms like LinkedIn.
They discuss the significance of brand asset building in memory building and marketing, the contrast between asset building and asset usage, as well as the process and tactics for building brand assets. Tips on auditing competitors to counter programs, persistency in memory building, and the concept of brand future-proofing are also shared.
The conversation offers essential insights for B2B professionals seeking to accelerate growth and visibility on LinkedIn.
The key moments in this episode are:
00:00 Introduction and Guest Welcome
01:55 The Importance of Distinctive Brand Assets
02:32 Defining Distinctive Brand Assets
04:25 The Role of Distinctive Brand Assets in B2B
05:17 Challenges in Building Brand Assets for B2B
10:30 The Shift in B2B Sales and Marketing
11:42 Creating Distinctive Brand Assets in B2B
17:38 Measuring the Impact of Brand Assets
21:20 Examples of Effective Use of Brand Assets in B2B
24:43 Starting the Process of Building Distinctive Brand Assets
29:44 Final Thoughts and Wrap UpConnect with Professor Jenni Romaniuk on LinkedIn - https://www.linkedin.com/in/jenni-romaniuk-2746884/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond#branding
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John Espirian is a relentlessly helpful® LinkedIn® nerd, trainer and consultant who created his own paid community - Espresso+. We delve into the process John followed to move from a predominantly consulting and training business to a community leader.
The key moments in this episode are:
00:00 Introduction and Welcome
00:13 Transition from Consulting to Community Building
00:50 Origin of Espresso+
01:29 The Birth of Espresso+ Community
03:06 Challenges and Lessons Learned in Building a Paid Community
04:15 Managing Community Size and Growth
06:16 The Espresso+ Community: An Overview
07:19 The Ideal Member Profile for Espresso+
10:38 Benefits of Leading a Community
16:06 The Future of LinkedIn and Community Perspectives
24:25 Uplift Live: A LinkedIn Focused Conference
29:06 Final Thoughts and Advice for Aspiring Community Builders
Connect with John Espirian on LinkedIn - https://www.linkedin.com/in/johnespirian/
Get Tickets to Uplift Live 2024 here: uplift-live.comABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymondwww.b2bgrowthco.com
#communitybuilding #linkedIn #b2bgrowth
- Visa fler
