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Alexa Tietjen is the Content Director at Shoptalk, where she helps shape the annual Spring and Fall agendas and recruit speakers for both shows.
Prior to Shoptalk, she was a beauty editor at WWD, the fashion and beauty industry trade publication known as “the fashion bible.”
She wrote about beauty’s business boom and the rise of the creator economy. She has appeared on Good Morning America for her work.
In This Conversation We Discuss:
[00:47] Intro[01:54] Curating industry insights as a Content Director[02:49] Using past editorial expertise for content curation[03:59] Shoptalk: a community of retailers and innovators[04:51] Networking and learning at Shoptalk events[05:22] Creating a fall touchpoint for retail innovation[06:44] Exploring supply chain & in-store experience[07:25] Bringing women leaders to the forefront [08:24] Meeting industry peers for powerful networking[10:05] Handling massive networking opportunities[10:41] Diving into AI and retail media at Shoptalk Fall[12:24] Unified retail insights from top industry leaders[13:09] Practical tips to prepare for Shoptalk Fall[14:29] Welcoming all stages of retail to Shoptalk[15:36] Go to Shoptalk Fall’s website for more event infoResources:
Subscribe to Honest Ecommerce on YoutubeOrganizers of the retail’s industry’s very best events fall.shoptalk.com/Follow Alexa Tietjen linkedin.com/in/alexatietjen/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Chris manages the business strategy, marketing, and financials of Perfect Herbs. Under his leadership, the company has grown revenue 50%+ year-over-year, transforming from a startup into a leading national brand.
If you're an entrepreneur who sells herbal products in North America, or who's interested in launching new herbal products, you can contact Chris at [email protected].
His company has licensed herbalists who can consult with you free of charge, make you samples to try, and help you launch your herbal product with high-quality herbs at a low cost, and with no minimum order quantities. Their customers call them "the greatest company they've ever worked with."
In This Conversation We Discuss:
[00:57] Intro[01:44] Identifying gaps in the herbal and natural markets[02:51] Targeting health practitioners via word of mouth[04:39] Gaining traction by being part of the community[06:42] Turning personal expertise into business success[07:45] Navigating growth with a fail-fast mindset[08:40] Experimenting with new products to validate markets[09:40] Leveraging tech for competitive business advantage[10:37] Episode sponsors[13:49] Offloading manual tasks through innovative tech[15:49] Transitioning from practitioners to retail markets[16:57] Mastering operational excellence for clients[18:30] Exploring multi-channel fulfillment strategies[19:55] Segmenting audiences for targeted marketing[21:13] Differentiating shoppers in diverse marketplaces[22:32] Standing out through authentic self-expression[24:08] Building friendly connections with customers[25:53] Perfect Herbs: for passionate herbal expertsResources:
Subscribe to Honest Ecommerce on YoutubeHigh-quality herbal medicine accessible & sustainable for healthcare providers perfectherbs.ca/Follow Chris Habib linkedin.com/in/chris-habib/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Alesia Klimau is the owner of Heart Printed, a custom photo magnet printing service. It is a family owned business proud to be manufacturing and shipping from Columbus, OH. They are all passionate about photography and are big fans of Instagram.
Founded in 2014, Heart Printed creates high quality custom photo magnets using the best materials and ink to print photo magnets. They are printed on high quality photo paper with vivid and bright colors, each magnet cut by hand.
In This Conversation We Discuss:
[00:44] Intro[01:01] Creating personalized magnets from photos or art[01:58] Building an Instagram-inspired business[03:39] Balancing product development & marketing[04:55] Tapping big Instagram accounts for viral growth[06:23] Shutting down after marketing and overhead issues[07:44] Keeping the business dream alive through Etsy[09:28] Testing new magnet designs with upgraded quality[11:11] Episode sponsors[14:23] Etsy success to a stronger social media launch[15:34] Posting on TikTok to understand virality patterns[17:46] Adapting content for TikTok & Instagram audiences[18:51] Understanding social media for marketing success[20:39] Discovering formulas behind viral videos[22:18] Grabbing attention with effective video hooks[24:35] Capitalizing on audience reactions for growth[25:42] Heart Printed: get handcrafted photo magnetsResources:
Subscribe to Honest Ecommerce on YoutubeHandcrafted photo magnets heartprinted.com/Follow Alesia Klimau linkedin.com/in/alesia-klimau-60753769/Instagram instagram.com/heartprintedTikTok tiktok.com/@myheartprintedBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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CEO and Creative Director at SeaMonster Studios, Wes Buckwalter manages a small team of geniuses, keeps them paid, and fights for their rights as employees of what he hopes is the best job they've ever had. He advocates for the creativity of my employees and contractors, managing day to day operations, finance, and client relations.
SeaMonster Studios have delivered over 1500 websites to clients over the last 18 years. They are a proud Shopify Plus partner and have become a top-tier partner with several app developers within the Shopify ecosystem.
Wes started out in the trenches, designing and building websites before a small screen had ever been considered and have continued to champion and pioneer skills in the web and ecommerce fields that gave him a start in this industry.
In This Conversation We Discuss:
[00:49] Intro[01:50] From early ecommerce venture to a thriving agency[03:19] Navigating the gray areas of ADA & WCAG guidelines[04:48] Balancing site compliance with brand aesthetics[06:06] Compliance as a continuous improvement process[08:08] Accessibility from different user perspectives[09:28] Starting accessibility with thorough site reviews[10:05] Preventing lawsuits with digital accessibility[11:25] Improving awareness on accessibility issues[12:19] Directing legal threats to small Ecommerce sites[14:02] The financial dynamics behind lawsuits[15:29] Parallels between tech fixes & construction audits[16:21] Addressing agency flaws by reviewing past work[17:14] Understanding varying WCAG compliance across states[18:34] Balancing agency & business’ responsibility[19:47] Exploring limitations in automated accessibility [21:01] Managing compliance when stacking Shopify apps[22:07] Shopify's limits on compliance control[23:56] Using Shopify's flexibility while avoiding pitfalls[25:39] Combining AI tools and human testing for site fixes[27:26] Accessible Web for efficient compliance scanning[28:39] Restraints in plug-and-play accessibility tools[29:25] Critiquing overlay tools for accessibility issues[30:33] Image descriptions for better user navigation[31:56] Setting standards for product compliance & SEO[33:22] Free site review from SeaMonster StudiosResources:
Subscribe to Honest Ecommerce on YoutubeFriendly, full-service digital agency offering data-driven strategy and development seamonsterstudios.com/Follow Wes Buckwalter linkedin.com/in/seamonsterwes/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Erin is the VP of Business Development at August, where she manages their retail, e-commerce, and B2B sales channels.
Prior to August she consulted with Deloitte at companies such as Twitter, Fitbit, and Silicon Valley Bank. Later joining Uber, Erin worked in growth and operational roles for four years, helping UberEats expand from 10 to over 600 cities.
She made the jump to August in April of 2022 when she was inspired by August’s mission.
In This Conversation We Discuss:
[00:46] Intro[01:22] Finding and growing your audience before launching[03:40] Balancing edutainment and medical accuracy online[04:59] Using audience feedback as product validation[06:01] Championing sustainability with product quality[07:11] Acting on feedback to improve product design[08:07] Launching D2C with organic online momentum[09:26] Tapping into trends for impactful product drops[10:17] Defining relationships with customers and fans[11:14] Building trust through 10,000 baby steps online[12:45] Episode sponsors[15:57] Balancing profit and impact in brand decisions[17:28] Addressing tampon tax through collective effort[18:41] Communicating carefully and honestly[19:52] Staying transparent to avoid fear mongering[21:51] August: Fight period stigma with sustainable productsResources:
Subscribe to Honest Ecommerce on YoutubePeriod care brand on a mission to fight period stigma itsaugust.co/Follow Erin Burk linkedin.com/in/erineburk/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Kristen Pumphrey & Thomas Neuberger are the co-owners of California-based fragrance brand, P.F. Candle Co. and authors of “At Home with Fragrance.”
Now a 63-person company, P.F. Candle Co. started as a one-woman Etsy shop in 2008 out of Kristen’s second bedroom. As fragrance experts, Kristen and Tom have scaled the business over the course of several years on their own with no formal business degree - DIY is at the core of everything they do.
Today, products are sold in thousands of stores worldwide and their two brick and mortar stores in Los Angeles and San Francisco. Despite the company’s growth, P.F. Candle Co. still proudly makes their products in-house, pouring up to 3,500 candles a day all while modernizing the craft of candle making.
In This Conversation We Discuss:
[00:45] Intro[01:32] From job loss to a creative business venture[02:45] Starting and finding success on Etsy[04:23] Switching platforms for cost savings[05:33] Scaling beyond Etsy artisan qualifications[06:10] Figuring out what’s worth the purchase cost[07:12] Outgrowing Squarespace’s limited customization[07:44] Leveraging social media to drive website traffic[09:15] Gaining online traction via retail partnerships[09:59] Episode sponsors[13:11] Managing sales mix changes during pandemic[13:56] A pro tip for women in business[14:58] From self-management to leading teams[16:49] Setting yourself apart to create business value[17:51] Finding motivation from team successes and growth[18:40] Preparing for competitive Ecommerce sales[20:20] Planning inventory for Black Friday, Cyber Monday[21:45] Evolving strategies from $1 million to $10 million[23:26] Prioritizing meaningful work over numbers[25:04] Face business challenges with creative fulfillment[26:09] Defining future goals for products and company[27:13] Get your scented soy candles at P.F. Candle Co.Resources:
Subscribe to Honest Ecommerce on YoutubeFollow Kristen Pumphrey linkedin.com/in/kristenpumphrey/Follow Thomas Neuberger linkedin.com/in/thomas-neuberger-6180b5113/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Chris Timmer is the Chief Executive Officer of Linnworks. As a respected CEO and industry veteran, Chris brings three decades of leadership experience spanning sales, marketing and operations in supply chain management and software.
He is responsible for leading the company’s overall operations, with direct oversight of sales, marketing, professional services, research, development and strategy.
In This Conversation We Discuss:
[00:53] Intro[01:40] Understanding backend commerce operations[02:43] Leveraging Linnworks for marketplace connections[03:44] Integrating business processes with marketplaces[04:12] Tapping into multi-channel growth opportunities[06:13] Adapting strategies to business size and growth[07:43] Exploring MVPs on established marketplaces[08:56] Understanding customer personas through Amazon[10:17] Evolving with customers as they scale globally[11:32] Building a recognizable brand from ecommerce roots[12:23] Managing costs & scaling with automated solutions[14:02] From manual processes to scalable systems[15:07] Simplifying multi-marketplace management processes[16:07] Suggesting optimal marketplaces through analytics[16:45] Managing inventory with legal pads vs. software[18:26] Balancing vision with practical financial tracking[19:45] Customer relationships as part of brand ethos[21:03] Monitoring shifting customer buying experiences[22:26] Explore Linnworks with a demo requestResources:
Subscribe to Honest Ecommerce on YoutubeOptimizing how Ecommerce works linnworks.com/Follow Chris Timmer linkedin.com/in/chris-timmer-019996/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.
A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business.
This has given him an undeniable ability to identify his clients’ needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.
In This Conversation We Discuss:
[00:44] Intro[01:07] Overseeing design and development excellence[02:01] Prioritize impactful changes before Black Friday[04:07] Avoid site relaunch from hurting holiday sales[05:26] Straightforward discounts for holiday sales[06:33] Maintain clarity with daily Black Friday deals[07:19] Optimize gift cards for efficient holiday gifting[09:00] Offer direct gift sending for Q4 sales[10:41] Use data to craft effective product bundles[13:31] Create custom landing pages for holiday marketing[15:33] AIDA formula for landing page optimization[17:10] Episode Sponsors[20:23] Boosting revenue with upsells and cross-sells[22:14] Avoid overkill with subtle upsell placements[23:22] Strategize pre and post-purchase upsells effectively[25:05] Maximizing upsell tools within your theme[25:43] Implement app-based discounts for big sales[26:24] Refine image optimization and code efficiency[28:35] Improve mobile navigation and usability [31:00] Gaining insights from real users' interactions[32:47] Optimize sales with early split tests and feedback[34:24] Confirm remarketing pixels and data flow[35:22] Electric Eye’s expertise for Black Friday prepResources:
Subscribe to Honest Ecommerce on YoutubeShopify expert design and development agency electriceye.io/A brand studio where art meets commerce feel.studio/Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.comIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Rob Schutz is the founder of Snagged, where he helps entrepreneurs, startups and established businesses acquire premium domain names.
Rob is also co-founder of Ro, the DTC health platform, and employee #7 + former VP of Growth at Bark, where he helped grow the company from $0 to a $100M in run rate. He started his career in healthcare consulting, helping hospitals transition to digital EMRs.
Rob then started a daily deal company called What’s the Deal that he sold to kgb, where he transitioned to his career in marketing and user acquisition.
To date, Rob has snagged domains for Reddit co-founder Alexis Ohanian, Lyft co-founder John Zimmer, Y Combinator CEO Garry Tan, ex-Twitter CEO Parag Agrawal, Pinterest co-founder Ben Silberman, Capser co-founder Philip Krim, and many more.
In This Conversation We Discuss:
[00:49] Intro[01:38] Pivoting from healthcare tech to digital marketing[02:33] Entering growth marketing with Bark in 2012[03:13] Navigating early paid search and social channels[04:03] Learning from early Facebook ad strategy mistakes[04:45] Tapping into Instagram communities for traction[05:33] Priorities that led to a new startup journey[06:23] Meeting co-founders with complementary skills[07:57] Starting Ro with a mission to break taboos[09:42] Adapting proven strategies to new health market[11:04] Overcoming hurdles with Google & Meta ad policies[12:37] Balancing confidence with product market challenges[13:54] Episode sponsors[17:07] Overcoming privacy policies in healthcare startups[19:23] Transitioning to domain expertise with Snagged[21:52] Establishing trust with high-value domain names[22:51] Balancing domain costs with business stage[24:03] Flexible domain deal structures and outcomes[26:14] Creative domain acquisition strategies with RobResources:
Subscribe to Honest Ecommerce on YoutubeIndustry leading domain services snagged.com/Follow Rob Schutz linkedin.com/in/robschutz/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Nikita Vakhrushev has spent the last 7 years immersed in the digital marketing world. After starting his own ecom brand and quickly pivoting into the agency model, he found his place in ecommerce advertising services.
After amassing all the marketing skills needed to scale brands, he found great success in email and SMS marketing, which is what he specializes in today!
Now after working with over 100+ DTC brands, having the knowledge behind all marketing channels, but sticking with email as his bread and butter, Nikita has a unique perspective on how to get the most out of a brand's retention channels.
In This Conversation We Discuss:
[00:41] Intro[01:12] Transitioning from retail to agency building[02:49] Transforming solutions into paid expertise[03:27] Learning vs paying to get things done[04:26] Implementing DKIM & DMARC for email security[06:01] Maintaining deliverability with record updates[06:51] Steep learning curves in email configuration[08:04] Navigating DNS zone editor for email verification[09:47] Understanding dynamic and static domain settings[10:51] Navigating edge cases in complex DNS setups[11:46] Creating DMARC records for Shopify and Klaviyo[13:15] Adding DMARC & DKIM to improve email reach[15:07] Suppressing email addresses for better deliverability[17:54] Remove unengaged emails for domain reputation[19:11] Implementing effective list cleaning strategies[20:10] Focusing on email & SMS services across platforms[21:30] Signs you need to seek email marketing help[22:43] ASPEKT: Free audit for your email strategy[23:42] Keep track of your email open rates consistentlyResources:
Subscribe to Honest Ecommerce on YoutubeEmail marketing agency for Ecom and DTC brands aspektagency.com/Secure your domain dmarcian.com/ Follow Nikita Vakhrushev linkedin.com/in/nikita-v/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Kris Kaiser and Stephen McCaul met at a pub in Santa Monica, California, and hit it off immediately. A shared interest in sound brought them together. Kris and Stephen's professional paths were quite different, but audio was a common thread throughout their lives.
Kris's PhD dissertation studied the effects of urban noise on the breeding behaviors of frogs. Stephen developed audio software for video games. Both shared a love for spreadsheets, food, and the glorious sound and invitingly impenetrable interface of the Yamaha DX7 synthesizer.
A few years later, Kris was a professor and Stephen worked on increasingly complex audio problems in his day job. As an escape, they began experimenting with home-built synthesizers and wild DIY noisemakers. Stephen developed a Eurorack module over a weekend after a dare from a friend, and the synth community took notice.
That was the beginning, and in 2016 they quit their jobs and took Noise Engineering full time. Now a staple boutique developer, their hardware and software products are used and adored by hobbyists, composers, artists, and producers around the world.
In This Conversation We Discuss:
[00:59] Intro[01:26] A hobby into a full-time endeavor[02:18] Turning hackathon ideas into tangible products[03:26] Navigating the challenges of early manufacturing[04:25] Finding solutions through industry connections[06:13] Collaborating within a niche community[07:42] Gaining traction using marketing platforms[09:50] Episode sponsors[13:04] Balancing quality & price in a competitive market[15:35] Attracting early customers through trade shows[17:06] Educational content as top-of-funnel strategy[18:05] Connecting with people via face-to-face outreach[19:29] Tapping into LA's vibrant music community[20:00] Showing prototypes & gathering real-time feedback[21:50] Attending trade shows for customer interactions[22:33] Finding success with in-depth blog content[24:54] Expanding into software for flexible compositions[26:45] Developing innovative guitar products[27:53] High-quality instruments at Noise EngineeringResources:
Subscribe to Honest Ecommerce on YoutubeBoutique musical instrument firm dedicated to making tools for any artist https://noiseengineering.us/Follow Stephen McCaullinkedin.com/in/stephen-mccaul-10842b1/Follow Kris Kaiser linkedin.com/in/kris-kaiser-77b345203/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Johnny Russo has over 17 years of Digital Marketing, Ecommerce, and Brand experience. He is the Chief Digital and Marketing Officer at Lamour, where he leads the Direct to Consumer division for 4 Ecommerce brands and numerous Ecommerce sites.
He also handles marketing for over 20 licenses. Previous to Lamour, Johnny was at The Kersheh Group as the Vice President of Ecommerce and Marketing, and also spent time with Mark’s/Canadian Tire as AVP of Ecommerce and Digital Marketing.
He has also worked at multi-channel retailers like Buffalo Jeans, Bentley, and globally for Mexx.
Johnny is a published author. His book, Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be, was published in October 2022.
In This Conversation We Discuss:
[00:40] Intro[01:48] Embracing digital change in a family business[02:29] Career shifts: From writing to marketing[03:45] Finding inspiration in Guerilla Marketing[05:00] Guerrilla Marketing: Action Over Talk[06:45] Learning from different companies & managers[08:15] Embracing larger brand challenges[09:06] Scaling career with strategic insights[09:52] Restructuring digital marketing channels[11:31] Planning incremental improvements[12:33] Strategizing flexible team dynamics[13:57] Adjusting strategies based on KPIs[15:15] Episode sponsors[18:27] Navigating brand storytelling challenges[20:02] Adapting to evolving demographics and interests[21:11] Experiencing success after strategic efforts[22:12] Inspired to write a leadership playbook[24:46] Addressing real-life leadership challenges[26:04] Transforming leadership through practical insights[27:15] Navigating talent retention & employee loyalty[28:16] Adapting to shifting fulfillment strategies[29:34] Evaluating revenue vs digital marketing metrics[30:48] Dealing with turnover & keeping a positive attitude[33:08] Making personal development a priority[34:05] Get in touch with Johnny RussoResources:
Subscribe to Honest Ecommerce on YoutubeChoice for hosiery, intimates, and apparels lamour.com/en.htmlThe Original Padded Sock thorlo.com/Follow Johnny Russo linkedin.com/in/johnnyrusso/Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be amazon.com/Mastering-Mindful-Leadership-Become-Employees/dp/1988058848Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Bob DeMars is the founder of Blind Barrels, a blind whiskey tasting subscription disrupting the industry’s current distribution model by showcasing American craft distilleries, ones which rarely get the shelf space they deserve.
The recent quarantine brought about blind whiskey tastings with friends, and DeMars saw an opportunity for a startup unlike any other in the alcohol industry.
These blind tastings are all about discovery, education, removing brand bias, and, of course, supporting smaller distillers that are making some amazing handmade products.
Each quarter, subscribers get to test their senses by tasting and discovering hard-to-try-or-find craft whiskey brands - ones that deserve to be discovered.
In This Conversation We Discuss:
[01:17] Intro[02:16] Understanding the appeal of whiskey samples[03:12] Exploring the stages of whiskey tasting[05:13] Navigating the three-tier system regulations[06:49] Raising funds through friends and family [07:49] Handling startup stress and responsibility[09:00] Leveraging influencer partnerships effectively[10:46] Learning PR pitfalls and self-promotion[12:08] Launching the business & attracting subscribers[13:23] Overcoming initial tech hurdles[14:20] Learning the tasks before delegating[16:28] Multi-channel touches for brand conversion[18:08] Episode sponsors[21:21] Focusing on qualified traffic before CRO efforts[22:19] Avoiding affiliate fees with strategic gift codes[23:27] Unexplained SEO boosts in industry niches[24:34] Micro influencers for brand saturation & sales[25:36] Evaluating micro influencers by genuine engagement[27:38] Managing inquiries directly for brand credibility[28:28] Creating connections with whiskey box shipments[29:20] Hosting events with interactive whiskey giveaways[31:30] Finding joy in simple whiskey moments [32:02] Discover Blind Barrels & support local distillers[33:18] Balancing sales with community building online[34:01] Keeping investor energy through consistent updates[35:47] Valuing hard lessons during difficult timesResources:
Subscribe to Honest Ecommerce on YoutubeBlind whiskey tasting subscription blindbarrels.com/Follow Bob DeMars linkedin.com/in/bob-demars-975bba5Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Adam is the founder and CTO of Intelligems, a profit optimization engine for ecommerce brands.
He and Drew Marconi started Intelligems 3 years ago after spending 4 years building dynamic pricing in the ride sharing industry in order to bring that level of sophistication around pricing and economics to DTC ecommerce.
Intelligems today enables brands to A/B test content, pages, discounts, shipping fees, and prices on their storefronts. It also enable brands to build tailored experiences and personalizations informed by the learnings of those tests.
In This Conversation We Discuss:
[01:12] Intro[02:04] Transitioning from ridesharing to Ecommerce[03:09] Testing product prices for big impact[04:41] Benefiting from Google's unexpected move[05:44] Gaining traction with early adopters[06:44] Clarifying CRO basics and misconceptions[08:04] Balancing conversion rate and AOV[10:04] Adopting a testing mindset[11:56] Exploring test win rates and client mindset[13:45] Iterating quickly after test failures[14:36] Trusting data over intuition[15:55] Embracing non-winning test results[16:33] Assessing business lifecycle impact[17:10] Balancing orders with profit margins[19:18] Understanding statistical significance basics[21:04] Evaluating probabilities in test outcomes[22:23] Considering risks in statistical test outcomes[23:16] Moving on when tests reach clear results[24:52] Balancing creativity and analytics in a CRO[25:44] Psychological insights to optimize conversions[27:24] Leveraging psychology in Ecommerce strategies[28:18] Consumer behavior with key readings[29:04] Testing price strategies for bigger impact[30:24] Integrating brand education into conversion tactics[31:50] Optimizing landing pages for high traffic[33:20] Prioritizing first impressions on landing pages[34:06] Running advanced tests with IntelligemsResources:
Subscribe to Honest Ecommerce on YoutubePrice A/B testing for Ecommerce intelligems.io/Follow Adam Kitain linkedin.com/in/adamkitain/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Tanya Mykhaylova is the Director of E-Commerce at Casa Di Luce, a premier designer lighting and home decor brand based in Toronto, Canada.
For two decades, Casa Di Luce has been a cornerstone of Toronto's design scene, embodying family values and entrepreneurial spirit. Operating multiple showrooms throughout the city, the company eventually established a firm presence in Toronto's design district by inaugurating a spacious flagship showroom.
Five years ago, Tanya made the decision to leave her corporate consulting job and join Casa Di Luce full-time, driven by a desire to leverage her expertise and propel her family business into the digital age. Tanya has adeptly stayed ahead of the latest e-commerce trends, guiding Casa Di Luce through the dynamic online marketplace to sustain growth and expansion.
Today, the company carries over 200 brands and ships to customers across North America.
In This Conversation We Discuss:
[00:51] Intro[01:27] Operating a managed marketplace[02:18] Joining the family business strategically[03:34] Gaining helpful skills for website development[04:30] Transforming outdated ecommerce platform[05:57] Handling ecomm migration during covid boom[07:36] Learning from UX: failing fast and iterating[09:47] Overcoming setbacks for future growth[10:49] Episode sponsors[14:01] Avoiding unnecessary custom solutions[16:04] Growing pains of increased online presence[17:51] Building custom features based on feedback[19:11] Refining site navigation through feedback[21:06] Outpacing competitors through agile innovation[22:25] Pioneering untested innovations in industry[23:38] Challenging client beliefs with data[24:23] Taking action and testing ideas in real-time[25:19] Get your modern and design lighting at Casa Di LuceResources:
Subscribe to Honest Ecommerce on YoutubeModern lighting and design lighting Canada www.casadiluce.ca/Follow Tanya Mykhaylova linkedin.com/in/tanyamykhaylova/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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As an outdoor industry leader for nearly 30 years, Gordon has committed his career to building brands that practice a triple bottom line (people, planet and profit) approach to business.
Gordon launched Toad&Co, a responsible lifestyle apparel brand in 1996. Now headquartered in Santa Barbara, CA, he remains the CEO of the growing global brand. He also co-founded Planet Access 27 years ago, a social enterprise committed to providing life skills, vocational training and travel experiences for people with disabilities.
Gordon spent 17 years on the Outdoor Industry Association Board including a 6-year stint as Chairman and Vice Chairman. He is currently a Board member for the Adventure Travel Conservation Fund, the Santa Barbara Film Festival and Chairs the advisory board of the Eco-Entrepreneurship Advisory Council at the Bren School Environmental Solutions graduate program at UCSB.
He also serves as advisor to several early-stage responsible business start-ups. He received a BA in Psychology from Hamilton College and an MBA in Entrepreneurial Management from Wharton School of Business.
Married with two 20 something daughters, between family and work Gordon enjoys just about anything the outdoors has to offer, especially if it is in the ocean, on a river or in the mountains near his family cabin in June Lake in the Eastern Sierras. Travel, film and birds are some of his other passions.
In This Conversation We Discuss:
[00:46] Intro[01:58] Thriving with responsible consumers[03:47] Handling first collection without ecommerce in '96[05:08] Pivoting business strategy after 9/11 crisis[06:25] Building best in class before expanding[08:34] Balancing retail and ecommerce strategies[10:08] Promoting brand awareness through various channels[12:26] Adapting brand for Gen Z and millennials[13:59] StoreTester: done-for-you conversion rate optimization[15:16] learning from fast-changing Ecommerce trends[17:36] Adapting to changing buyer behavior[19:18] Managing evolving market dynamics[20:43] Aiming for lasting positive impact[22:16] Inspiring ethical entrepreneurship[24:04] Authenticity in brand commitment[25:29] Staying committed to your passion[26:27] Balancing gut feeling and analytics in business[27:30] Surviving and thriving in niches[28:11] Sustainable, organic, & eco-friendly clothingResources:
Subscribe to Honest Ecommerce on YoutubeSustainable, organic, & eco-friendly clothing toadandco.com/Follow Gordon Seabury linkedin.com/in/gordon-seabury-3597a03/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Josh Hadley is not just the founder and CEO of an eight-figure e-commerce brand; he is also a leading voice in the e-commerce space as the host of the Ecomm Breakthrough Podcast.
His professional journey took off at American Airlines' Leadership Development Program, fresh from earning an MBA from the University of Utah.
While maintaining his corporate career, Josh and his wife co-founded a custom wedding invitation business, leveraging their unique skill sets in the evenings. Recognizing an opportunity in the Amazon marketplace, they strategically pivoted their venture to create a stationery empire, growing their portfolio to over 1,300 products.
Josh relishes the rewarding challenge of balancing business growth with family life in Dallas Texas.
Raising three children while building a successful venture with his wife, he exemplifies the possibility of harmonizing personal fulfillment with professional success.
In This Conversation We Discuss:
[01:10] Discussing actionable ecommerce strategies[02:18] Reflecting on early entrepreneurial spirit[03:15] Inspiring innovative business ideas in college[03:48] Transforming a hobby into a thriving business[04:58] Experimenting with early Facebook Ads[05:33] Confronting scalability challenges[07:00] Adapting and evolving in Amazon[08:17] Developing entrepreneurial intuition[10:11] Advantages of using Amazon[11:55] Cons of Amazon[12:41] Navigating rising Amazon fees[14:04] Understanding revenue dynamics on Amazon[15:27] Leveraging Amazon's logistics efficiency[16:01] Testing product ideas on Amazon[18:06] Strategizing growth with proven Amazon products[18:42] Balancing Amazon and off-platform strategies[21:28] Tracking multi-channel ad performance[23:43] Active management in Amazon business[25:09] Learning tips from Amazon gurus[26:48] Testing on Amazon: fast and cost-effective[29:09] Quickly assessing success with Amazon data[29:48] Unique skill sets of Amazon and Shopify[31:50] Expanding beyond Amazon: preparing for future growth[33:40] Learn more from Josh HadleyResources:
Subscribe to Honest Ecommerce on YoutubeStrategies to scale to 8 figures and beyond ecommbreakthrough.com/Education, calendar, and reward prints hadleydesigns.com/Follow Josh Hadley linkedin.com/in/joshhadley/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Brandon Blum is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City.
Before For Others, Brandon spent six all-encompassing years inside the marketing wings of three prodigiously large media companies in New York City.
Brandon possesses a blend of experiences spanning branding, marketing, digital, media, content, and publishing.
Through his work, Brandon learned how brands - large and small - told their stories and built their brands.
In This Conversation We Discuss:
[00:39] Intro[01:32] Creating a brand with a positive community impact[02:53] Experiencing first sales at a pop-up[04:10] Bootstrapping and soft launching the business[05:30] Launching without overthinking[06:30] Balancing day jobs and side hustle[07:26] Leveraging project management skills[08:36] Recognizing project management as a skill[09:49] Electric Eye: your true Shopify expert[10:46] Discovering opportunities in unexpected places[12:16] Adjusting business projections post-pandemic[14:00] Standing out in a saturated online market[14:58] Transitioning from corporate to startup[16:25] Fulfillment in building a passion-driven career[18:24] The power of networking in business[20:53] Expanding your Luck Surface Area[22:32] Evolving products based on real-world insights[23:38] Luxury accessories and apparel from For OthersResources:
Subscribe to Honest Ecommerce on YoutubeA mission-driven lifestyle brand for-others.com/Follow Brandon Blum linkedin.com/in/blumbrandon/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Shawn D. Nelson is the founder and CEO of Lovesac, repeatedly recognized as the fastest growing furniture brand in the US for over a decade.
Lovesac is publicly traded on Nasdaq, ticker “LOVE,” and is projected to exceed $1 Billion in annual sales over the next few years leveraging its rapidly growing fleet of more than 270 Lovesac branded retail locations.
From humble beginnings, Shawn founded Lovesac in 1998, making Sacs by hand for neighbors and friends while in college. He graduated from the University of Utah in 2001 with a BA in Mandarin Chinese before opening Lovesac’s first retail location in his hometown of Salt Lake City shortly after graduation.
In 2005 Shawn won a million-dollar investment from Richard Branson on his prime time hit reality TV show, The Rebel Billionaire, and was named acting President of Virgin Worldwide for a time.
Shawn later achieved his Master’s degree in Strategic Design and Management at the world famous Parsons, The New School for Design in New York City and continued on as an instructor there for a few years teaching courses on Sustainable Business Models, Leadership, and Innovation.
Shawn now holds over 50 issued patents across multiple product categories with dozens more pending. The majority of Lovesac’s sales today are driven by the ever-expanding product platform called “Sactionals,” the world’s most versatile couch and myriad Sactionals product extensions including embedded technology.
Shawn’s recent book, “Let Me Save You 25 Years,” celebrates Lovesac’s colorful history, and the many “mistakes, miracles, and lessons” learned along the way.
Shawn lives in St. George, Utah with his wife, Tiffany, and their 4 kids, 2 cats, and 1 crazy dog.
In This Conversation We Discuss:
[00:42] Intro[01:35] A business idea right at home[03:05] Learning from direct customer feedback[04:13] Taking the last gamble and it worked[06:21] From side hustle to full-time business[07:22] Managing first store and franchising[08:16] Leveraging TV fame for VC investment[09:04] Competing in Branson's reality show[10:12] Staying grounded amidst financial highs and lows[11:00] Electric Eye: your true Shopify expert [11:56] Plan and DO something[13:31] Playing along the journey[15:09] Resilience through COVID and other setbacks[16:47] Patience is key to long-term growth[17:42] Defining your own success and timeline[19:27] Sharing 25 years of mistakes and miracles[21:01] Knowing when to pivot and when to persist[22:53] Thriving in uncertainty as an entrepreneur[24:13] Big outcomes require hard decisions[25:21] Get inspired with Shawn and Lovesac's journeyResources:
Subscribe to Honest Ecommerce on YoutubeModern couches, sactionals and bean bags lovesac.com/Follow Shawn D. Nelson linkedin.com/in/shawndnelson/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Udayan Bose is the Founder & CEO of NetElixir, has been driving success for retail businesses online for nearly 20 years.
With a focus on the digital retail space, NetElixir uses proprietary technology, strategic growth models, and expert campaign management services to deliver exceptional results for their 600+ retail clients worldwide.
Udayan's determination has earned NetElixir partnerships with industry leaders like UPS, Google, and Bing.
Udayan is also a regular lecturer at top universities and has been featured in prestigious online journals such as The New York Times, Forbes, AdWeek, and more.
In This Conversation We Discuss:
[00:44] Intro[02:01] Recounting early success with first innovation[02:33] The power of the internet through experimentation[03:25] Helping retail Ecommerce brands grow predictably[04:58] Making search work with mathematical precision[06:33] Meeting key players in ecommerce success[07:45] Building strong client partnerships[08:23] Recalling Google's milestone with Google Shopping[09:35] Envisioning the future with generative AI[11:24] Strategizing amid changing data landscapes[12:33] Adapting to the new era of restricted data sharing[13:13] Strategizing with limited data access[14:25] Walled gardens for integrated social commerce[15:49] The era of retail media networks[17:14] Exploring AI's role in future data access[18:11] Preparing for diminished data availability[18:57] Mastering rapid adaptive experimentation[20:15] Leveraging AI for predictive customer insights[21:22] Democratizing SEO and SEM with free tools[23:06] Supporting SMBs with innovative solutions[24:50] Discovering who links to your site[25:35] Humbling moments: OpenAI's impact on tech giants[27:03] The impact of disruptive innovation[28:19] ChatGPT's impact on business strategies[29:49] Crafting effective prompts for ChatGPT[30:34] Leveraging AI skills for competitive advantage[31:31] Navigating the age of abundance with AIResources:
Subscribe to Honest Ecommerce on YoutubeEcommerce digital marketing agency in Princeton, New Jersey netelixir.com/Follow Udayan Bose linkedin.com/in/netelixirudayanbose/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
- Visa fler
