Avsnitt
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Julie Nguyen, the artist behind Fake Cakery, grew up with a passion for baking and began her culinary education and career as a baker at the age of thirteen. Her business specializes in producing realistic-looking dessert themed art that function as stash boxes, grinders, and more.
In this episode, Julie shares her insight about going viral, building a product based business, having a social media media presence, successful email marketing, and working with manufacturers.
Key moments:
✿ How Julie’s love of baking inspired a functional product line and business
✿ What it was like for Julie to grow her following overnight and needing to strategize product development to fulfill the demand
✿ How having a work studio with a camera always set up for filming helps ease the process of content creation
✿ Working with manufacturers and trusting they will be honest but being aware of red flags when something doesn’t feel right
✿ How to approach international shipping for your business and finding a shipping provider that works for you (and how it’s not so daunting once you get a grasp on it)
Shop Fake Cakery and sign up for her email list to learn about new launches at fakecakery.com
Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk
Win a 30 minute coaching call with Phoebe. Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly.
Do you have a business question you need an answer to? Call or text us at 413-961-0855 and we’ll read + answer your question live on the pod
@PhoebeSherman and @GirlGangCraft on Instagram
@Phoebe.Sherman On TikTok
Like, subscribe, and watch our convos on YouTube
For episode shownotes and transcript, please visit our website
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Amy Larson is the founder of culinary retail brand Overseasoned and the owner of her Newport, Rhode Island flagship store Matriarch, a gift and book shop that spotlights woman owned businesses. In this episode, Amy tells us how she transformed her love of food from a side hustle, to a full-time business venture. How vending at craft fairs expanded her audience and grew customer interest, and when she seized the moment to go all in with Overseasoned to build a sustainable and profitable feminist forward business.
Key moments:
✿ From Markets to Brick and Mortar; How Amy’s dive into craft fairs helped her grow her brand to the opening of her storefront.
✿ Amy's strategies to increase sales and move sticky inventory
✿ How pairing her love of food with feminism resonates with her customers, “I do have a community and social responsibility aligned with my business and so I'm looking out for ways to speak to those things that people are really caring about.”
✿ On expanding to wholesale, “Growing my wholesale business helped me get a lot more exposure, and I still think that wholesale is an amazing strategy.”
✿ Finding the right balance for product inventory for in store customers, online shoppers, wholesale buyers, and for pop ups or craft fairs.
✿ On being a buyer and on Faire, “I refine it to women owned business. I also want to be a place to introduce people to brands, especially if they're really small or they're getting started or they have this unique offering.”
Check out Amy’s flagship store Matriarch in Newport, RI and shop her website at www.overseasoned.com
Get featured on GGC's Mother's Day Gift Guide
Providence Craft Fair apps close 4/12. Apply now at girlgangcraft.com/apply
Drive your sales and expand your revenue with Faire. Apply now at faire.com/apply/girlgangcraft
Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk
Win a 30 minute coaching call with Phoebe. Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly.
@PhoebeSherman and @GirlGangCraft on Instagram
@Phoebe.Sherman On TikTok
Like, subscribe, and watch our convos on YouTube
For episode shownotes and transcript, please visit our website
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Saknas det avsnitt?
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Nicole Stevenson, founder of Dear Handmade Life, is a pillar in the creation of California Craft Fairs. Phoebe and Nicole talk about the beginning days of starting Craft Cation and Dear Handmade Life, growing a successful business by managing a team, dedicating time to being creative, and balancing it all while being present for her family.
Key Points:
✿ Nicole tells us about the early days of starting a craft fair business and being challenged to show that she should be taken seriously
✿ How hiring a team has brought Nicole balance and helped her gain the ability to delegate tasks as a CEO
✿ “Any progress you’re making towards your goals is progress. Even if you’re just working on it 5 minutes a night, you’re getting closer to that dream”
✿ On being intentional when consuming social media, “Look and say, this is my time. I'm making this decision. This is my intent”
✿ What we’re seeing small biz owners struggle with the most is keeping up with marketing and social media
✿ How to utilize project management systems to be on track of your goals like using airtable, asana, google calendar, or batching and scheduling content so you don’t burn out from posting
For more on Nicole’s craft events visit dearhandmadelife.com
Applications are now open for their Patchwork Show
Get featured on GGC's Mother's Day Gift Guide
Salem, and Sacramento Craft Fair apps close 3/29, Providence apps close 4/12
Apply now at girlgangcraft.com/apply
Streamline your email marketing with Flodesk and get 50% off your first year at bit.ly/GGCFlodesk
Girl Gang Craft Email Marketing ClassWin a 30 minute coaching call with Phoebe! Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly.
@PhoebeSherman and @GirlGangCraft on Instagram
@Phoebe.Sherman On TikTok
Like, subscribe, and watch our convos on YouTube
For episode shownotes and transcript, please visit our website
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In this solo episode, Phoebe talks about craft fair tips– how to treat each show as an experiment, tips and tricks for load-in and load out, ideas for booth displays, and more.
Key Points:
✿ Social media does not define our success and how we are perceived on social media does not define our success.
✿ Craft Fairs are a great opportunity for increasing revenue, building community, and gaining awareness about your brand.
✿ It's important to keep an open mind and think about Craft Fairs as a marketing experiment because not every craft fair is going to work for you.
✿ The TikTok ban; how it’s detrimental to be collecting email addresses and directing those followers/customers to other social platforms or monetizing thru Patreon or Substack.
Download our free Craft Fair e-book
Amazon shop for craft fair displays
Get featured on our Mother's Day Gift Guide
Summer Craft Fair applications are closing soon, apply now at girlgangcraft.com/apply
Follow us on Instagram @PhoebeSherman and @GirlGangCraft
On TikTok @Phoebe.Sherman
Like, subscribe, and watch our convos on YouTube
For episode shownotes and transcript, please visit our website
Win a 30 minute coaching call with Phoebe! Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly.
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Emily Chandra is the owner and founder of Seacoast Stilettos, an inclusive dance space that encourages folks to reclaim their power with dance. In her signature Seacoast Stilettos dance classes, Emily serves empowerment and community along with hype at her Peabody, Massachusetts studio.
Key Moments from this episode:
✿ Emily tells us how we can use dance as a beautiful and cathartic way to release and shake off trauma that's stored in the body
✿ On creating an inclusive dance studio,“We are really big on empowerment and celebration of the individual and of the collective of different body types, genders, expressions, and levels while also incorporating sensuality with a focus on celebrating sexuality.”
✿ Advice as a business owner, Emily tells us to stay true to what lights you up and the people who are also lit up by that will align.
✿ How she partners with local videographers to capture videos of classes for social media promos and so new students can see themselves represented at her studio.
✿ On handling pushback, “I have the platform and I have the voice, the opportunity, and the privilege to showcase what I'm doing. Why not put it out there? We're allowed out, we’re confident in our sexuality, and that can rub a lot of people the wrong way. So it is a scary thing. And it's also an important thing to be able to use our voice and speak up”
Follow Emily on Instagram at @emily__chandra and @SeacoastStilettos
Visit Seacoaststilettos.com for all class offerings.
Event apps are open, apply now to all GGC Events
Get featured on our Mother's Day Gift Guide
Follow us on Instagram @PhoebeSherman and @GirlGangCraft
On TikTok @Phoebe.Sherman
Like, subscribe, and watch our convos on YouTube
For episode shownotes and transcript, please visit our website
If you enjoyed this episode, please share with a friend and leave us a 5 star review!
Show Notes
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Viral Marketer, content Creator, and Public Speaker, Andrea Casaonva takes us on her journey of becoming a sensational solopreneur from her work in the early days of TikTok, starting an agency, to stepping into her investor era as a partner and advisor for multiple companies. Andrea tells us her personal experiences of being an immigrant to the U.S, living with mental health issues, and overcoming it all to radiate positivity in every aspect of her life.
Inspiring Moments from this episode:
✿ On solopreneurship, “You should prioritize becoming the brand over only working with brands.”
✿ “Water the seeds that you've planted'' Reach out to past connections. You never know which working relationships will come back and aid you on your path.
✿ “Know your baseline. What are the things that you can actually do without getting close to making your body or mind uncomfortable and really understand what those are”
✿ “Follow up with people that you ghosted or that ghosted you even. Just follow up with them as much as you can
✿ Everything that I do has to come with a purpose. I want to radiate everything that I do from the depths of my heart, my soul, and my connection to source and faith.
✿ I feel like there's a lot of opportunities out there because the amount of brands that are just realizing the power of social media and the power of vertical video platforms is unreal.
Here’s phoebe's anxiety monster and andrea's cute angry octopus from the Adobe conference
Follow Andrea on instagram at @andreacasanova and on TikTok @latinapreneur
For her 1-on-1 mentorship offerings and workshops, visit https://www.theandreacasanova.com/
Event apps are open, apply now to all GGC Events
Get featured on our Mother's Day Gift Guide
Follow us on Instagram @PhoebeSherman and @GirlGangCraft
On TikTok @Phoebe.Sherman
Like, subscribe, and watch our convos on YouTube
For episode shownotes and transcript, please visit our website
If this episode is helpful to you, please share with a friend and leave a 5 star review
SHOW NOTES
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Solo Episode on making business decisions that support sustainable practices.
As a product based business, you have so many decisions to make about the actual products. Do you have to make everything yourself? Can you hire help? What materials should you use? What are the margins like? How are you going to make a profit?
We get into all that and more:
✿ Environmental Sustainability + Business Sustainability
✿ The myth of “handmade”
✿ Moving into wholesale and manufacturing on a bigger scale
✿ Developing product domestically vs overseas
✿ Business practices that reflect your ethos
Ready to expand your revenue thru retailers? Apply now to get on Faire
Event apps are open, apply now to all GGC Events
Get featured on our Mother's Day Gift Guide
Follow us on Instagram @PhoebeSherman and @GirlGangCraft
On TikTok @Phoebe.Sherman
Like, subscribe, and watch our convos on YouTube
For episode shownotes and transcript, please visit our website
If this episode is helpful to you, please share with a friend and leave a 5 star review
SHOW NOTES
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Published author and retail expert Tina Wells has been a lifelong strategist and entrepreneur since she founded her first of many companies at 15 years old. Today, Tina is a renowned published author of 20 books, founder of a multimedia content venture, and retail designer and brand expert having several original collections launch in Target stores Nationwide.
On today’s episode, Phoebe and Tina talk about the impactful steps you need to take in order to get your products in front of buyers, how to develop your brand story, and making time for your own work life harmony.
Key Takeaways:
✿ Being in the know of the Retail Timeline; producing product from design, development, placing orders, to the in-store delivery where your product makes it onto shelves.
✿ Understanding your sales: Doing Market Research and taking data from your sales to predict retail trends to know which products to reproduce in new colors and variations of the original.
✿ Getting in front of buyers by going to trade shows to present your products to potential retailers.
✿ “The biggest part of your job as the founder is to really tell the story of your brand and why your brand needs to be in a particular retailer.”
Sign up for Tina’s FREE Retail Workshop at bit.ly/retailtinaggc
For Tina’s book The Elevation Approach and more Retail Insights, visit Tinawells.com and follow Tina on Instagram at @tinawells
After this inspiring convo, you’re def ready to expand your revenue thru retailers – Apply now to get on Faire
2024 Event Apps are Now Open! Apply here: https://www.girlgangcraft.com/apply
Be featured on the Mother’s Day Gift Guide: http://girlgangcraft.com/apply-mothers-day-gift-guide
Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft and on TikTok @Phoebe.Sherman
Like, subscribe, and watch our convos on YouTube
For episode shownotes and transcript, please visit our webiste
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Today on the pod, Phoebe gets us hungry for MONEY SNACKS!
Money Snacks are an ACTIVE and DIRECT way to make money RIGHT NOW. They are ACTIONS that are attached directly to money and help fill the money void small biz owners are feeling in the down seasons.
Ways to bring in Money Snacks:
✿ Pitching partners
✿ Emailing retailers
✿ Client outreach
✿ Re-selling clothes
✿ Dog walking
✿ Picking up a shift
Whatever it takes to help you as a business owner manage the stress of low sales and directly bring revenue in is a Money Snack!
To learn how to pitch partners and create a media kit, check out our Brand Partnership Class
Ready to expand your revenue thru retailers? Apply now to get on Faire
Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft and on TikTok @Phoebe.Sherman
Like, subscribe, and watch our convos on YouTube
For episode shownotes and transcript, please visit our webiste
Support the show by sharing with a friend and leaving a 5 Star Review. Let us know what small biz tips have helped you
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Phoebe is joined by actor, teacher, and creative mentor Kate Bone, founder of Wonderwell, an interdisciplinary creative studio and community focusing on the intersection of creativity and well-being.
Kate shares her journey through the performing arts and how the need to share creative embodiment in a communal space led to the creation of Wonderwell and the WonderBody Studio.
Key moments and takeaways:
✿ “Embodiment practices are things that we do that make us and help us to feel like ourselves”
✿ “We can’t just expect ourselves to just keep creating without any input; we have to keep putting ourselves in places of wonder and awe, openness, expansion. We need to fill the well.”
✿ Our prevalent culture doesn’t encourage creative pursuits, so we have to make space and advocate for ourselves to bring artistic outlets into our lives.
✿ Art is an abundant market and there’s a need for more artists in the world. There’s plenty of space and resources for us to choose art as a career.
✿ On raising our prices when it feels necessary: “You have to ask for what you need and you have to have equal energetic exchange in what you’re doing in order to survive as a business.”
Follow Kate at @kate___bone and Wonderwell at @wonderwell.creative
Go to wonderwellcreative.com to explore the Wonderwell Membership.
The Girl Gang Craft Online Shop is having a sale now thru February 13th! All items 30%, no code needed. Girlgangcraft.com/shop
Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft
Follow us on TikTok @Phoebe.Sherman
Like, subscribe, and watch our convos on YouTube
For episode shownotes and transcript, please visit our webiste
If you’re listening on apple podcasts or spotify, leave us a 5 Star Review!
Let us know what small biz tips you want us to explore this season.
SHOW NOTES
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On today’s solo episode, Phoebe explores
✿ Bravery, and how you don’t need to be 100% confident just to show up for yourself
✿ Showing bravery by running your business against resistance and pushback
✿ Continuing to try or to create, because you know it’s in alignment with your ethos
✿ How you show bravery by setting boundaries for yourself and others
✿ Saying “no” to the things that push back against your goals
✿ Why boundaries are essential for running a business.
Want to grow your email list? We've got a class for that, and it's 20% off until Tuesday Feb 6 using code EMAIL20
Looking for a new email platform? Sign up for flodesk using code bit.ly/GGCFlodesk for 50% off your first year
Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft
Follow us on TikTok @Phoebe.Sherman
Like, subscribe, and watch our convos on YouTube
For episode shownotes and transcript, please visit our webiste
Leave us a 5 Star Review and let us know what small biz tips you want us to explore this season
SHOW NOTES
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Angela Henderson’s drive to see women find independent success is the heart and soul of her self made consulting business. Through her work and from her own life’s journey, Angela helps lead her clients to a worthy life of self-love and acceptance by creating a path to healing inner traumas, shedding unfulfilling relationships, and owning accountability in order to grow a profitable business without compromising a life with purpose and freedom.
In our conversation, Angela tells us how she dives into the root cause of her clients’ roadblocks and exposes the harsh truths about what’s keeping their business from taking off (hint: it’s ourselves, we hold us back). Through her lessons, she guides her clients to maximize consciousness through daily gratitude and growth by honoring their journey.
Key Topics and Quotes:
✿ How to hold ourselves accountable for our decisions, choices, and responsibilities, no matter how challenging
✿ Trust in self: why we should lean further into our intuition when we’re ready to make a change in our business
✿ Angela asks us, “What and who are you no longer available for in 2024? And what are you going to do to start taking responsibility for your life in your business?”
✿ We talk about shedding scarcity mindset, “We think we want the money, but we don't really want the money. We want the time, we want the freedom, we want the memories. Money is just the tool.
Follow Angela at @angelahendersonconsulting and visit her website for a deeper look at her coaching sessions and wellness retreats at Angelahenderson.com.au
Does your email marketing strategy need a boost? Check out Phoebe’s E-Mail Marketing Class at girlgangcraft.com/classesFollow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft
Follow us on TikTok @Phoebe.Sherman
Like, subscribe, and watch our convos on YouTube
For episode shownotes and transcript, please visit our webiste
If you’re listening on apple podcasts or spotify, leave us a 5 Star Review!
Let us know what small biz tips you want us to explore this season.
SHOW NOTES
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Hello Creatives! Welcome to 2024! We’re so happy you’re here with us.
After almost 4 years of the Girl Gang Craft Podcast, we’re back with solo episodes featuring me, founder Phoebe Sherman, to bring you the BTS of GGC, Craft Fair insights, tips for entrepreneurs, and just sharing my opinions and my messy life, as a way to get closer to YOU.
Today, we dive into
✿ The amazing flexibility entrepreneurship can bring
✿ What’s coming up in the GGC world in 2024
✿ How to handle tax season as a small business
Jessie Susannah of MoneyWitch has an amazing course to help guide you through tax season with lessons on bookkeeping and financial planning. Sign up for MoneyWitch’s Business Coven course here
If you’re listening on apple podcasts or spotify, leave us a 5 Star Review!
Let us know what small biz tips you want us to explore this season.
Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft
Follow us on TikTok @Phoebe.Sherman
Like, subscribe, and watch our convos on YouTube
For episode shownotes and transcript, please visit our webiste
Show Notes
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On today’s episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the “rule of 3” when repurposing content across social channels.
Key Takeaways:
✿ When posting content, follow the rule of 3. Repurpose and repost your content 3 different ways in order for the message to reach your audience
✿ Why establishing and intentionally implementing core values into your teams routine sets the groundwork for clear communication.
✿ Janet schedules weekly team meetings to share praise and kudos to show her appreciation of her team's efforts.
✿ We dive into the reasonings B2B companies use LinkedIn and brainstorm ways our small B2C brands can benefit by using those features too.
✿ Why reaching out to your customer and asking for feedback may give you the answers you need to take the next step or change your approach.
SHOW NOTES
Follow Janet on Instagram @aimtal_co and subscribe to her newsletter
Thank you to our sponsor ACT Insurance
Shop 130+ fem led businesses on our Holiday Gift Guide!
Girl Gang Craft has three craft fair events coming up this holiday season!
RSVP + purchase tickets for each here:
November 26th in Salem, MA
December 2nd in Oakland, CA
December 10th in Providence, RI
Check out our free craft fair e-book by Subscribing to our Newsletter
Follow all things GGC on Instagram!
@GirlGangCraft
@GirlGangCraftApparel
@PhoebeSherman
Like, subscribe, and watch our conversations with creators on our YouTube Channel
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Sarah Gottesdiener is the founder and designer of The Moon Studio, a creative collective that aligns intuitive foundations with mystical practices for all types of inspired folks who wish to explore their creative powers. As an intuitive and skilled educator, Sarah curates a range of valuable workshops through The Moon Studio such as money magic, boundary work, tarot, and the magic behind decision making. Sarah also hosts a podcast called Moonbeaming.
In this episode, Sarah asks us as business owners to understand our worth! We talk about how to monetarily value our services and how we need to stop overgiving and undercharging. We consider taking a break from all the excess info directed at us and instead following what delights you. We dive deep into the misconception that we can’t have financial success and hold values.Key Points, Quotes, and Highlights:
✿ Follow what delights you! Sometimes we need a break from all the excess info directed at us to let our intuition lead us towards what we desire and already hold the knowledge to do.
✿ “Our work will not necessarily give our lives meaning” How we may hold jobs that don’t echo our values, but find meaning in other aspects of our lives.
✿ Exploring our “inner teen” selves to pinpoint where our influences around money started to take shape and using Shadow Work to understand that our thoughts about money may be ancestral rooted with societal projections.
✿ Sarah tells us to reflect, learn, and grow from our pasts, “Think about the past you had, think about the risks you took. When you invested in yourself, when you followed your intuition, think about what happened, even if it didn’t work out.”
SHOW NOTES
ACT INSURANCE
EVENTS -
Janine Mulone, founder of Feel Good Retail, is the indie brand hype squad we need as small business owners to cheer us on for our growth and encourage us when sales are low. With her stacked resume launching brands and opening brick and mortars, Janine curates her consultations with actionable strategies catered to your business to drive sales and bring longevity to your brand.
In this episode, we go all in on how to understand sales analytics in an approachable way by evaluating the numbers and curating metrics to boost profit margins. We learn that simply adjusting your website user experience can positively affect web traffic, increase conversion rate, and lead to a greater average order (which is what it’s all about!)
Key Points, Quotes, and Highlights:
✿ Audience growth ≠ business growth! How using local publications, advertisements, and newsletters can bring you stronger customer loyalty than an influx of followers ever will.
✿ “All parts of running your business should feel really amazing” Janine talks us through how to mend anxieties around learning operational strategy as a creative business
✿ How to watch the relationship between online vs in-person sales and adjust product performance by applying front-facing customer feedback to your listings
✿ Newsletter, Newsletter, Newsletter! Why re-telling your story and sending out regular check-ins continues to be essential in customer connectivity
✿ “Instagram can be really strong and powerful, but it cannot be your whole business” Why it’s important to ask yourself which part of the sales funnel is posting on instagram supportingShow Notes
ACT Insurance
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Manu Muraro, the ultimate creative entrepreneur, is the founder of one of GGC’s fav content management programs “Your Social Team” and “Your Template Club” which encourages femme forward businesses to confidently burst through the algorithm bubble and promote with pride by offering scroll-stopping post templates and individualized curated campaigns to make your business thrive.
In this episode, Manu gives us a lesson on why handing off your content management to Your Social Team is the way to bring engagement back to your Instagram so you get that valuable time back to focus on business growth. Plus, a 7 hour work day is the max you should be working on your business, and why hiring a team is not only a monetary investment, but a health conscious one.
Key Points, Quotes, and Highlights:
✿Recycled content is ok! It doesn’t have to be new, just freshened up
✿Manu tells us Instagram remains her sales platform of choice, “If you're a small business owner and sell things, I still think that Instagram is still unbeatable today.”
✿Taking time and care to avoid burnout, “Money is not the only currency that we need to look at in our businesses– your business is going to suffer a lot more if you burn out.”
✿Manu’s personal experience navigating through a health scare and how she prioritized her wellness and consciously expanded her business
✿An unpopular opinion or a spicy hot take: Is your costless support of creators really free or is it costing your mental health?
Show Notes
Follow Manu Muraro @YourSocialTeam and @YourTemplateClub
https://www.instagram.com/yoursocialteam/
https://www.instagram.com/yourtemplateclub/
For GGC affiliated Your Template Club membership services:
bit.ly/GIRLGANGCRAFTYTC
For GGC affiliated Your Template Club 8-Day Campaign:
bit.ly/GIRLGANGCRAFTYTC8
Apply to the Girl Gang Craft Holiday Gift Guide at
girlgangcraft.com/holiday-gift-guide-apps
For 50% off one year of Flodesk plus a 30-day free trial, go to bit.ly/GGCFlodesk
Follow all things GGC on Instagram!
@GirlGangCraft https://www.instagram.com/girlgangcraft/
@GirlGangCraftApparel https://www.instagram.com/girlgangcraftapparel/
@PhoebeSherman https://www.instagram.com/phoebesherman/
Like, subscribe, and watch our conversation on our YouTube channel at https://youtube.com/@girlgangcraft?feature=shared
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Jacky is the sole designer and founder of MCLC, the pop-perfection slow fashion footwear brand that you may have seen rocking your socks off everywhere from TikTok to Trixie Motel. In this episode, Phoebe and Jacky discuss how the daily need to find balance in an ever changing world led Jacky to create her breakthrough design, The Balancing Act Boot.
We learn that Jacky takes on all the roles; from being a one-woman show who designs, produces, and even ships all her products, to taking on the full time role of mom and teacher for her family! All while paving the way to bring modernity to the footwear industry by staying affordable, pushing for sustainability, and offering size inclusivity!
Key moments:
✿ If it’s not attainable or sustainable, then it’s not MCLC! How Jacky envisions her fashion brand to remain accessible to all of us while implementing new plant based materials
✿ How attending tradeshows and using wholesale platforms got MCLC’s feet off the ground, but online marketing via Instagram remains #1
✿ The fashion industry’s attempt to steal Jacky’s original designs only fuels her fire to create the next big thing, “I guess you liked my stuff and so here you are, knocking me off. I'll take that as a compliment. It sparks something in me and I just have to be one step ahead of them.”
✿ How finding balance is the constant in a world full of changes
✿ Jacky’s advice to product based entrepreneurs, “Networking is key. You meet a lot of people interested in products. I think it's really important to show face and put yourself out there.”SHOW NOTES
FLODESKAPPLY TO OUR HOLLIDAY GIFT GUIDE
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Chelsea London Lloyd is an actress, comedian, self-proclaimed “grief gal”, host of the “Dying of Laughter” podcast, and voice note advocate who happens to go way back (to theater club) with our founder Phoebe Sherman. In this conversation, Phoebe and Chelsea discuss what they have in common when it comes to balancing multiple creative projects, clients, revenue streams, and acts of self care in difficult times.
In this episode you will learn:
✿Tips for bringing your authentic self to your social media, podcast, or other creative projects
✿How the current writer’s strike might impact you as a creative (or as a Netflix subscriber)
✿How to create “3 content buckets” that you can commit to in order to grow your following
✿Chelsea’s unique journey with grief and how she makes death less intimidating for others in her work
✿Ideas on how to balance your multi-hyphenate career with self-care
✿Why voice notes are absolutely essential for boss babes
Quote 1: If you want to get started with something like your own business [ask yourself], what can you offer for free and what do you need that doesn't have a price tag?
Quote 2: I'm bringing the dead grandparents a little closer. That's what I'm doing. Just kidding. But kind of not.
SHOW NOTES
FLODESK
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This week we are in conversation with one of Girl Gang Craft’s kindred spirits across the pond. Elizabeth Stiles left her successful career in the fashion industry in the UK to teach multi-hyphenate entrepreneurs what she knew best: manufacturing, marketing, and mindset. Her business journey flourished from a one-to-one approach to a large online community and course offerings for people who want to improve their sales for their product-based businesses.
In this episode you will learn:
Elizabeth’s “3 M’s” of running a successful product-based business
Real-life strategies for making enough money to be a self-employed creator
How to avoid common “bossy friend” pitfalls in your content strategy
How to set up a balanced mix of “discover, nurture, and outreach” channels without having to invest in a platform you hate
Why memes have the potential to be your most effective ad campaigns
How to get out of your comfort zone so you can avoid “shiny object syndrome” aka “SOS”
Quotes
Marketing is speaking to people's emotions. A meme does that in a really light-touch way rather than being like, “do you feel like this?”
I call shiny object syndrome “SOS” because it is an actual warning sign for your business if you keep getting distracted by creating new things.
Show Notes
RSVP GGC Salem
Quick + Dirty reels Workshop
- Visa fler
