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16+ years of experience in recruiting for digital marketers and performance marketers (paid media).
That’s the reason why I wanted to have Kate O'Shea on the podcast - it always fascinates me what happens during the end-to-end process of recruitment and what makes a candidate stand out. That’s just one of the many high-impact conversations we had, and now it’s available for you.
In episode 10, we discuss:
✅ What the market is like in 2024, and how it compares to last year and how it may be in the 2025/the future✅ Why Q1 of the year tends to be a great time to change roles and look for new opportunities✅ Red flags you do during your screening process that turn recruiters off✅ Why having personal projects outside of your main day job is a must for standing out in a pile of CVs (hey, I’ve preaching this since day one)✅ Why it is important to be transparent and to be clear from both the employer's and candidate's perspective
Please do enjoy the podcast 🙏
PS. If you’ve found (or finding) value in any of the content Futurist Marketers produces, please do repost it to your network and let’s share the knowledge 👌
#Recruitment #MarketingRecruitment #DigitalMarketing #JobSearch #CareerAdvice #JobInterview #HiringTips #MarketingJobs
00:00 Trailer01:56 Current Market Trends and Predictions08:31 The Recruitment Process: End-to-End15:14 Managing Expectations in Recruitment22:24 Salary Negotiations and Final Steps24:51 The Importance of Transparency in Hiring26:11 What Makes a Great Initial Interview29:57 Red Flags in the Hiring Process34:16 Building Your Personal Brand36:13 Advice for Job Seekers42:56 The Future of Recruitment
Shownotes
https://www.linkedin.com/in/kateppc/https://www.linkedin.com/company/keo-digital-ltd/https://techcrunch.com/https://www.crunchbase.com/
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Why soft skills are needed in an age of AI and automation.
That’s one of the topics I and Alain Abou-Atmeh talk about in episode 9 of the podcast - but there’s more, we also dive in on:
✅ The challenges of being a marketer when you’re doing multiple roles at the same time✅ The core difference between digital marketing and growth marketing (goldmine mental model here!)✅ How he combines marketing fundamentals and integrates it with AI usage (practical example shown if you listen)✅ What makes Growth Tribe different when it comes to what they teach and the value of showing practical use cases for what they teach✅ Some aspects of self-development and continuous learning in times of high competition
Please do enjoy the podcast 🙏
PS. If you’ve found (or finding) value in any of the content Futurist Marketers produces, please do repost it to your network and let’s share the knowledge 👌
#Growth #GrowthMarketing #DigitalMarketing #GrowthTribe #PersonalDevelopment
00:00 Trailer02:20 Freelancing to Growth Tribe09:20 The Role of Soft Skills 21:12 Teaching Growth Marketing23:56 Growth Marketing in Real-World Scenarios26:19 The Power of AI in Marketing28:02 The Importance of Fundamentals in Marketing29:10 Challenges in Growth Marketing34:50 Favorite Growth Marketing Tools38:47 Continuous Learning and Staying Updated42:09 The T-Shaped Marketer
Show notes
https://www.linkedin.com/in/growthmarketingtrainer/ https://www.crystalknows.com/https://sparktoro.com/https://www.semrush.com/https://www.lyssna.com/https://www.stackedmarketer.com/https://feedly.com/https://www.howtoweb.co/https://growthtribe.io/Be Water, My Friend - https://amzn.to/3A6wdkv (affiliate link)How to win friends and influence people - https://amzn.to/40mqhhF (affiliate link)The Laws of Human Nature - https://amzn.to/3YDMWVF (affiliate link)Hacking Growth - https://amzn.to/3C1ovIN (affiliate link)https://growwithward.com/aaarrr-pirate-funnel/
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Saknas det avsnitt?
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Misalignments and pain points of being a growth leader (expect the unexpected).
One of the many touch points I geeked out on with episode 8 of the podcast with my guy Andrew Capland (of Delivering Value). We also talk about:
✅ What a growth leader/head of growth actually is and why it’s a growing need for most businesses✅ The common pain points, challenges and situations you’ll likely face as a growth leader✅ His approach to mentoring and coaching Head of Growths and why it’s such a high-pressure role (and what to do about it)✅ Why companies shouldn’t even think about hiring a head of growth without product-market-fit (110% agree with this!)✅ Ways to alleviate misalignment and comms issues with cross-functional teams
Please do enjoy the podcast 🙏
PS. If you’ve found (or finding) value in any of the content Futurist Marketers produces, please do repost it to your network and let’s share the knowledge 👌
#Growth #HeadofGrowth #Leadership #GrowthLeadership #Reforge #GrowthMarketing
00:00 Introduction and Setting the Stage01:04 Guest Introduction: Andrew Kaplan01:59 Andrew's Journey into Marketing03:55 Transition to Growth Leadership06:13 Coaching Heads of Growth11:17 Advice for Aspiring Growth Leaders21:22 Challenges and Misalignment in Growth Roles30:47 Future of Product-Led Growth
Shownotes
https://www.linkedin.com/in/andrewcapland/https://www.youtube.com/channel/UCPZVQP9ncHoTDgt-kz4m57Ahttps://deliveringvalue.co/ https://www.hubspot.com/https://deliveringvalue.co/coachinghttps://wistia.com/https://www.productled.org/foundations/what-is-product-led-growthhttps://www.reforge.com/https://productled.com/
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The #1 YouTube channel on App Store Optimisation & Mobile App Growth.
That’s what our podcast guest Steve P. Young has built AppMasters - he also runs an agency that helps app companies scale their growth the ‘right’ way, without burning cash.
In episode 7 of the podcast, we talk about:
✅ How his entrepreneurial ventures led to helping other app marketers and app developers in their growth goals✅ His approach to building @appmasters and how he built one of the top YT channels for app marketers/developers ✅ A growth ‘hack’ to identify demand for an app idea without having to build a single line of code OR prior to launching it (derisking)✅ The power of content marketing and how that can funnel onto exciting projects like building a business, building your personal brand and more✅ Why having a conversion optimisation approach is more important than traditional user acquisition/paid media efforts when growing a mobile app (hint: leaky buckets)
Please do enjoy the podcast 🙏
#AppMasters #ASO #AppStoreOptimisation #MobileAppMarketing #UserAcquisition
00:00 Trailer01:21 Building a YouTube Channel03:04 Background and Early Career04:19 Starting the Podcast and App Masters07:06 App Marketing Strategies17:30 The Future of App Marketing21:47 Advice for Aspiring Marketers25:26 Favorite Tools for ASO
Shownotes
https://www.linkedin.com/in/stevepyoung/https://www.youtube.com/appmastershttps://appmasters.com/https://appfollow.io/https://appradar.com/https://designpickle.com/https://www.videohusky.com/
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From computer science to being a growth marketer and public speaker?
That’s exactly what Tarek Reslan managed to achieve in a short span of time. He’s also a teacher at Growth Tribe and just happens to be our guest for episode 6 of the Futurist Marketers podcast!
We talk about:
- How he discovered growth marketing and what framework to see it as- How and why he transitioned from computer science to marketing (and how problem-solving is a must for marketers)- What’s it like working at Growth Tribe and why he gets ‘paid to learn’- The most underrated but valuable skill all marketers should learn (hint: words)- His favourite growth marketing tools (some of which I’ve newly discovered!)
Please do enjoy the podcast 🙏
#GrowthTribe #GrowthHacking #GrowthMarketer #GrowthMarketing #MarketingPodcast
Chapters
00:00 Trailer01:54 Transition from Computer Science to Marketing03:39 The Role of AI in Marketing06:50 Webinars and Public Speaking11:04 Journey to Growth Tribe14:25 The Evolution of Growth Marketing18:36 Diverse Backgrounds in Marketing22:54 Leveraging Digital Presence23:52 Top Tools for Growth Marketers31:41 The Importance of Copywriting34:48 Predictions 35:40 Growth Tribe
Shownotes
https://www.linkedin.com/in/tarek-reslan/https://www.youtube.com/c/tarekreslan https://growthtribe.io/ https://www.lyssna.com/https://chatgpt.com/https://www.semrush.com/https://artlist.io/https://get.descript.com/1klbul7p5h6g (affiliate link)
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Mobile app marketing is a topic and skill I became widely interested in after consulting with Audible back in 2022 (using paid channels to scale free-trial signups!) - this was my first introduction to the world of User Acquisition/Mobile Measurement Partners (MMP) and App Marketing in general. I didn’t realise there was a whole world, community and movement in the area of the economy AND marketing.I then transitioned into working full-time at Circl as a UA/Growth Manager and rapidly learned all I could about full-funnel growth using levers beyond UA/ASO.I then started to see posts from David Vargas on my LinkedIn feed and saw different approaches to A/B testing, optimising performance marketing campaigns and general good to knows about the different ad networks/SKAN/privacy thresholds.For today’s podcast (Episode 5), we have the legend himself and it was truly an honour to have this discussion with him - we geek out and expand on all the following:- His background and how he got into the world of mobile app marketing and working for Splitmetric and AppRadar- The difference between User Acquisition and App Store Optimisation (& why one is more scalable than the other)- Approaches to SKAN 4.0 (Store Kit Ad Network) & Meeting Data Thresholds- The best UA/ASO tools, resources and ways to scale apps, even if it's for FREE- User quality differences between iOS/Android users (hint: Apple’s are good for you)- How AI will disrupt app marketing, especially the management of App Store Optimisation (this is already happening) Chapters00:00 Introduction01:43 User Acquisition and ASO05:28 Career Journey in Marketing11:53 Transparency in Marketing15:18 Navigating SKAN 4.023:35 Defining User Acquisition26:33 User Acquisition Channels26:55 Monetization Strategies for Apps28:40 Mobile Measurement Partners (MMPs)31:08 Free Attribution Solutions33:30 iOS vs. Android User Quality34:43 Splitmetrics and AppRadar37:26 User Acquisition and ASO Tools44:40 Advice for Aspiring App Marketers47:24 Future Predictions48:50 ConclusionShow Noteshttps://www.linkedin.com/in/davidvargasmontiel/My most viewed video on app marketing: https://youtu.be/uVZ69fQPHdM?si=L0LRqLYcSVsQxXih https://splitmetrics.com/https://appradar.com/https://developer.apple.com/documentation/storekit/skadnetwork/ https://www.applovin.com/https://liftoff.io/https://unity.com/https://www.adjust.com/https://www.singular.net/https://tenjin.com/https://amplitude.com/https://mixpanel.com/https://appmasters.com/https://www.asoebook.com/ (affiliate!?)https://phiture.com/https://www.appsflyer.com/https://firebase.google.com/https://www.apptweak.com/en #UserAcquisition #AppsFlyer #MMP #MobileMeasurementPartner #ASO #SKAN #MobileAppMarketing
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Want to know first-hand insights into what it takes to be a Head of Growth for one of the top AI SaaS companies in its vertical (content clipping/repurposing)? Wonder no more. Episode 4 of the podcast is with Opus Clip’s very own Head of Growth, Parker Miller!
So many goldmines and interesting takes on all things AI, growth and marketing - including discussing:- The experience of being a Head of Growth at Opus Clip- A very underrated growth loop to acquire more users (hint: aha moment)- How to navigate competitors stealing your buzz + general approach to not be overwhelmed- Visibility into tech stacks and team breakdowns of a fast-growing SaaS company- Why Parker has moved away from chatGPT to Perplexity/Gemini (& so have I)You don’t want to miss this episode - lots of juice, transparent insights and an all-round fun conversation. Thanks @parkermiller for being onboard 🙏Timestamps00:00 Intro00:57 How We Met03:07 Parker's Marketing Journey06:13 The Value of College Education11:12 Role and Responsibilities at Opus16:07 Effective Growth Channels/Strategies25:57 Navigating Competition in Tech28:03 Social Media Growth Strategy30:41 Team Structure and Collaboration33:31 Lessons from Opus Clip35:45 Tactical Growth Recommendations40:51 Marketing Trends for 202444:02 Entrepreneurial Experience49:12 AI Tools and Recommendations53:16 Future Predictions in Marketing/AI55:59 Conclusion
Resources and Shownotes
https://www.linkedin.com/in/parker-miller/https://www.opus.pro/?via=5d1f62 (Affiliate Link)Blitzscaling Book: https://amzn.to/3yuCRQy (Affiliate Link)https://www.linkedin.com/company/junkieappxyz/https://www.linkedin.com/company/coniferlive/https://www.perplexity.ai/ https://www.sendspark.com/https://gemini.google.com/app https://mixpanel.com/ https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFghttps://www.exitfive.com/https://www.11x.ai/https://www.larksuite.com/https://www.heygen.com/ #Growth #OpusClip #AISaaS
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What’s a common theme successful SaaS companies have? Growth Loops, Revenue Optimisation, Growth Hacks and Product-led Growth, just to name a few. And our guest Georgi Furnadzhiev has experienced all these levers in some form!Episode 3 of the podcast is a primer - I learned a ton in this session, and I feel like this could easily be a masterclass in itself (I literally was taking notes as I was editing the podcast!). Here are some of the topics we discussed:- Going from Entrepreneurship to Growth Marketing- Upskilling with the Big 3: CXL, Growth Tribe & Reforge- Building his own SaaS (MarketHackr)- How Growth and Growth Teams are Evolving- Example of Growth Loops Used by Several Companies (Practical)If you’re a marketer, growth advisor, entrepreneur (or about to become one) OR interested in business, this episode is a goldmine. Lots of juicy details, lessons and practical insights, all at the same time. Enjoy and share with your network (if of value) 🙏00:00 Introduction 01:14 Background in Marketing05:42 Early Entrepreneurial Ventures08:33 Joining Startups and Agencies13:39 Building MarketHackr + Joining The Growth Syndicate18:31 Personal Growth & Mindset22:27 Evolution of Growth Marketing28:05 Educational Platforms and Upskilling36:38 Trends in Growth Marketing40:04 Balancing Business Stages40:41 Growth Hacking vs. Growth Marketing41:50 Community Building46:21 Introducing MarketHackr51:39 Lessons from Building MarketHackr01:05:25 Predictions for the Future of Growth 01:05:34 Leveraging AI in Growth Marketing01:14:57 Final Thoughts#SaaS #GrowthMarketing #GrowthHacking https://www.linkedin.com/in/georgi-furnadzhiev/https://www.markethackr.com/ https://www.linkedin.com/company/markethackr/https://www.reforge.com/http://cxl.com/institute/#_r_futurist-marketers (affiliate link)https://stap-budget.net/index.html https://www.optimizely.com/optimization-glossary/conversion-rate-optimization/#:~:text=Conversion%20rate%20optimization%20(CRO)%20is,B%20testing%20and%20multivariate%20testing. https://growthtribe.io/ https://www.semrush.com/blog/skyscraper-technique/ The Lean Product Playbook by Dan Olson https://www.bigcommerce.co.uk/glossary/revenue-optimization/ https://www.joinpavilion.com/ https://www.thegrowthsyndicate.com/ https://www.luna.ai/https://www.linkedin.com/in/douwewester/https://www.refinelabs.com/chris-walker https://www.youtube.com/@ChrisWalker171 https://www.linkedin.com/in/mikelm20/ (MarketHackr Co-founder)https://www.linkedin.com/in/koenstam87/ (Personio)https://www.personio.com/
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Crowdfunding is a new way for founders and marketers to approach launching and promoting a business in a less risky way. With tools like LaunchBoom, IndieGoGo and Kickstarter, turning a business idea, without needing external funding OR lots of external resources, becomes a lot easier.
In this episode, I interview Fahhad Mustafa, who is a digital marketing expert that specialises in all things crowdfunding (strategy, paid campaigns, email marketing and landing page creation). Teaser: he also has an MBA in marketing, so he has both practical AND formal knowledge - lots of goldmines here, as always, enjoy 🙏
Chapters:
00:00 Introduction00:12 Meet Fahad Mustafa00:47 Wedding Photography to Marketing01:55 Value of an MBA in Marketing03:52 Crowdfunding10:40 Becoming a Crowdfunding Expert12:29 Balancing Marketing with Personal Life14:47 Visual Skills in Digital Marketing17:14 Impact of AI on Digital Marketing20:32 Shifts in Crowdfunding Strategies22:45 Leadership in Marketing Teams25:23 Market Research and Product Validation26:26 Creating High-Converting Ad Creatives28:23 Friction Points30:57 Crowdfunding Campaign Strategies31:32 Communication in Agencies34:57 LaunchBoom Certification36:01 Tools and Techniques for Crowdfunding39:46 Learning 46:12 Future of Marketing and Crowdfunding48:51 Closing Thoughts
📚 Shownotes, Resources and Links
https://www.linkedin.com/in/fahhad-mustafa/https://www.launchboom.com/https://www.kickstarter.com/https://www.indiegogo.com/https://www.linkedin.com/company/pledgeprix/https://pledgeprix.com/https://www.crowdfunder.co.uk/The Art of Asking: https://www.youtube.com/watch?v=xMj_P_6H69ghttps://www.startengine.com/https://www.launchboom.com/launchkit/
#crowdfunding #indiegogo #kickstarter
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We’ve done it, our first official Futurist Marketers podcast episode! I interviewed my dear friend Ja Yue on all things paid social, freelancing, dealing with changes in managing paid advertising campaigns, and AI. Plus, the importance of having business acumen (being commercially minded) in today’s world, essentially going beyond a traditional marketer’s role. Enjoy the pod, lots more coming soon 🙏⏳ Topics and Timestamps:00:00 Introduction00:39 How Me and Ja Met02:37 Ja’s Journey into Marketing05:47 All Things Paid Social10:08 Challenges in Paid Social16:16 Agency vs. In-House Role21:40 Tools and Resources for Marketers24:16 The Importance of Diverse Learning29:25 Perspectives on AI32:48 Social Media's Impact35:30 AI Tools We Use39:09 Freelancing Insights43:41 Setting Up a Freelance Business50:03 Lessons from Freelancing55:40 The Future of Marketing📚 Shownotes, Resources and Links
https://futurist-marketers.pro/ https://www.linkedin.com/in/jayue/https://www.yunojuno.com/https://www.linkedin.com/in/george-mack/https://www.linkedin.com/company/nest-commerce/https://www.linkedin.com/in/tim-keen/https://www.linkedin.com/in/abramsjake/https://www.youtube.com/@DylanPondirhttps://www.youtube.com/@cassandra4533https://www.facebook.com/business/marketing-partners/partner-news/upgrades-to-ads-manager-and-power-editor#paidsocial #marketingpodcast #metaads
