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  • When Gordon Ramsay follows your Instagram account, you take notice. That’s how Daniel Winer, co-founder of Hexclad, started his business relationship with the superstar TV chef, which has become a full-fledged partnership. Winer launched Hexclad in 2016 by maxing out credit cards and emptying his savings. Today, the $400 million business is a DTC darling in the cookware industry, endorsed by celebrities and Michelin star chefs. 

    In this interview, you’ll learn: 

    How Winer lost hundreds of thousands in his first business

    The hostile reaction he got from investors while pitching Hexclad

    Risking everything he had for Hexclad’s breakthrough 

    How to deliver the right message for your business 

    Why Costco was a cheat code for Hexclad 

    How to make a compelling value proposition

    The steps to develop a unique product 

    How he got Gordon Ramsay as a partner 

    Advice on monetized relationships with celebrities  

    And much more DTC business advice… 

    
    Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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  • If you want to build a website for your business that stands out, Avishai Abrahami believes that you need to care about what your customers are trying to do. Avishai is the CEO and co-founder of the website platform Wix. Founded in 2006, under Abrahami's leadership, Wix has grown to 254M users in 191 countries and 22 languages and went public in 2013 with a $800M valuation. In this episode, Chan and Abrahami break down the fundamentals of business websites and how AI speeds up development for founders with limited resources.

    In this episode, you’ll learn:

    How to bring your personal story into your website

    Why great products focus on what the customer wants

    Why Abrahami doesn’t think a 12-hour working day is difficult

    His takes on AI and what it looks like in five years

    Why he only makes four decisions a quarter

    How AI makes a first version website better

    Why founders need to be obsessed

    What makes a great website for founders

    And much more founder and web design advice…


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    Klicka här för att uppdatera flödet manuellt.

  • An investor told Joe Thomas and his co-founders that they could exit to Salesforce for millions if they made their video recording software for sales teams. Thomas and his co-founder said no. Instead, they built Loom into a globally used tool with five million users in 230+ countries. In November of 2023, Atlassian acquired Loom for $975 million. Learn how Thomas trusted his gut and made Loom a must-have for the digital workforce. 
    In this episode, you’ll learn: 

    The 8-year overnight success story of building Loom  

    Loom’s key differentiator in the market 

    How to not bury the lede of your product market fit 

    Why early-stage founders need to maximize their learnings

    The value of a weekly Sunday dinner

    About making a product customers will like and pay for

    The product-led growth trap 

    Why every 90 days are different as an entrepreneur 

    How Thomas monetization Loom 

    To create a max diff survey for product upselling

    Choosing the uncertain path 

    And much more product development advice…


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  • How do you go from dead last to the No. 1 restaurant in the world? By channeling your anger. Listen to Nathan Chan and restaurateur-founder Will Guidara discuss the strategy behind making Eleven Madison Park into an icon and the stories that inspired the hit television show The Bear. 
    In this episode, you’ll learn: 

    How Guidara went from restaurateur to consultant founder

    Why he gamified everything for his team

    About the fueling power of anger

    Why coming in last changed everything for Guidara

    To invest in unscalable things 

    The story that inspired an iconic TV scene

    Off-brand ideas will bring your customers joy

    Why hospitality is competition-proof 

    About an online business with impeccable hospitality

    The value of spending time with your customers

    About the “one push-up” mentality 

    And much more customer service advice…



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  • Email is still the highest converting and cheapest marketing channel for ecommerce. But how can you scale your program, protect against unsubs, and stay engaged with your audience? Ecommerce email marketer Chase Dimond returns to the podcast for a state of email marketing in 2024, including what AI tools are helping brands reach their audience efficiently. Dimond is an ecommerce email marketer and partner at Structured. Since launching in June 2018, Structured has helped clients send over a billion emails, resulting in over $150 million in email-attributable revenue. 
    In this episode, you’ll learn:

    Why email accounts for up to half of ecommerce revenue 

    7 steps to set up your email marketing program 

    Why email only converts if you have good leads coming through

    How frequently you should send emails 

    Why a preference page will save unsubscribes 

    Frequency vs variety 

    Why you should allow people to self-select 

    About AI email tools 

    Dimond’s AI hacks for scaling content 

    What is predictive analytics 

    And more email marketing advice…


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  • From the age of two, Justin Flom has performed magic tricks. But the trick he never expected to do was turn a performance career into a social entertainment empire. In 2020, the pandemic forced Flom to go all-in on the internet, and within three months, he hit six figures in revenue. In this episode, Flom reveals how he approaches his content creation, which has amassed 30 billion views on YouTube, Facebook, and TikTok. Surprisingly, his success started by making himself disappear.
     
    In this interview, you’ll learn:

    Why Flom’s real job is a data analyst 

    How to make swipe-feed algorithm content 

    Why everything is about the opening shot 

    What does “barrier to exit” mean for social

    Why Flom is the #2 creator on YouTube behind Mr. Beast

    Why anonymity is Flom’s strategy 

    Views vs. reach 

    TikTok’s secret creator test 

    The importance of watch time percentage 

    How he lost his TikTok account twice 

    And much more short-form content strategy…


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  • Including thank you cards in your packaging could hurt your business. Find out why from Hero Packaging’s Anaita Sarkar as she discusses the myths around sustainable and eco-friendly packaging with Nathan Chan. Plus, she’ll share advice from starting two companies from scratch, covering TikTok marketing, packaging, demand generation, and more. Sarkar is the CEO and co-founder of Hero Packaging, author of Sell Anything Online, and ecommerce advisor. 

    In this episode, you’ll learn:

    Anaita’s backstory from accountant to eBay seller to founder 

    About her book, Sell Anything Online


    Anaita’s sales formula 

    Why TikTok is the best way to get brand awareness 

    Her 15-minute TikTok creation strategy 

    Why your bio link needs multiple pathways

    That you don’t need to show your face in content

    Why sustainable packaging is easier than it seems

    About the thank you card debate

    The importance of demand and cash flow

    How to not get overwhelmed with AI tools

    And much more small business advice… 


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  • Marketing is expensive. But you can get your brand in front of people much cheaper–by giving something away for free. In Neil Patel’s return to the podcast, he’ll share lessons from years of marketing consulting and explain why free products are cheaper for your business in the long run. If you haven’t seen Patel on social media, he’s the co-founder of Crazy Egg and Hello Bar and helps companies like NBC, GM, HP, and Viacom grow their revenue.

    In this episode, you’ll learn:

    How to generate leads using referrals 

    Why Neil believes “growth at all costs” is wrong

    How to prioritize profitability in your business 

    That giving away a free product works 

    How to make marketing financially viable

    Patel’s AI tools for data and content production 

    Why AI isn’t a magic solution to business problems

    What’s difficult about implementing AI

    And much more marketing and AI advice… 


    *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. 

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  • Forgetting to hit record, the power going out, meeting heroes, and gaining friends. 500 episodes in, and Nathan Chan is still hungry for the next open-book conversation. In a special 500th episode of the Foundr Podcast, Chan lays everything on the table for a special AMA (ask me anything) from his favorite founders–YOU! 

    In this episode, you’ll learn: 

    The workplace horror story that shaped Nathan

    The origin of the podcast 

    What makes the best and worst interview guest 

    About successful founders who’ve started from nothing 

    Awkward and funny moments from 500 podcast episodes

    The most common advice from guests 

    How Nathan got comfortable in front of the camera

    Nathan’s daily routine and habits 

    Ecommerce advice from Nathan

    And much more behind the scenes of the podcast…


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  • If Noah Kagan hadn’t gotten fired at Facebook, his stock would be worth millions. But he wouldn’t have it any other way. In his return to the podcast, Kagan and Nathan Chan commiserate over shared founder struggles, hot takes on entrepreneurship, and how to get out of the way of your own success. 

    Noah Kagan founded AppSumo, a digital marketplace where you can discover, buy, and sell the products you need to grow your business. He’s also the author of the book Million Dollar Weekend and runs a popular YouTube channel with a million subscribers. 

    In this interview you’ll learn: 

    Kagan’s notorious firing from Facebook

    Overcoming his fears as a CEO

    How to get a connection with anyone

    Why Kagan and Chan are jealous of Alex Hormozi

    How to make a business on a weekend

    Why sticking with a business is so hard

    The importance of three customers in 48 hours

    Examples of ripe industries to start a business

    And many more entrepreneurship hot takes…


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  • How do you go from zero to 100,000 followers in 30 days? By removing ego. After multiple failed business ideas, Domenic Ashburn ran an AI experiment to gain 100K social followers in 30 days. He did it in 22 days. By sharing his learnings, Ashburn developed a cult following and placed himself as an influencer in AI implementation. He is also the founder of Grateful Labs, an AI teaching platform. Nathan Chan talks with Ashburn, AKA Mr. Grateful, about embracing AI and using it to change your life. 

    In this interview, you’ll learn: 

    Why Domenic doesn’t think he has a job

    How he used AI to get 100,000 followers in 30 days

    His steps to build a million-dollar business using AI

    Why AI is the co-founder of his business

    Making $100,000 from FounderGPT

    Why humans are the problem with AI 

    The suite of AI tools Domenic uses

    Why listening to your own AI voice is better for learning

    Domenic’s takes on AI advancements 

    Why you should be grateful for this era 

    And much more AI advice…


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  • Whether you like it or not, your competitors use AI to sell on Amazon. Melisa Fong says don’t get left behind. Vong is a founder, mentor, and investor in multiple 6-figure and 7-figure ecommerce brands. She’s also the instructor of our Infinite Amazon course. Vong returns to the podcast to teach how to incorporate AI into your Amazon strategy. 

    In this interview, you’ll learn:

    The state of Amazon selling in 2024 

    Why you have to build a brand to make money

    How to do a photoshoot for super cheap with AI

    Why being a small business is an advantage 

    AI tools to maximize your Amazon listings

    Why it will be easier than ever to launch a business

    Amazon AI prompts to help your business

    Why Bing is underrated 

    And many more Amazon tips and tricks…


    *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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  • Ronnie Teja has a strong personality, and he knows it. That’s why he’s not afraid to give his opinions on the state of SEO. Teja returns to the podcast to break down how to use SEO to gain traffic and the AI tools to scale at speeds. He is a self-taught digital marketer, entrepreneur, and founder of Branzio watches, with a portfolio of 14 other brands.

    In this interview, you’ll learn: 

    The state of SEO marketing 

    Why Google is valuing old-school forums 

    To use Bing and ChatGPT to create SEO content 

    How to use a test site to learn what Google likes

    Ranking locally using pillar pages

    Why TikTok Shop is significantly cheaper than Amazon

    About Facebook’s Advantage+ shopping campaigns

    The basic AI tools you should be using

    And much more… 


    *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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  • How did two former co-workers turned content creators find themselves partying at Elon Musk’s house? Listen to find out. ​​

    Cody Ko and Noel Miller are the creators of the Tiny Meat Gang Podcast as well as the production company TMG Studios. The duo first rose to internet fame on Vine. They’re now some of the most successful YouTubers in the world, with close to 12 million subscribers across their channels. We chatted with the content creators to learn how they navigated the past decade of internet entertainment to build a business on laughs. 

    In this interview, you’ll learn:


    How Cody and Noel started making videos on their lunch breaks

    The financial strategies to become a full-time content creator

    What brand partnerships are the best fit

    Why Cody and Noel started a podcast network 

    The technical challenges and benefits of a network 

    The business behind entertainment content 

    How Cody and Noel view data and trends 

    One crazy fan’s unusual gift 

    And much more content creator talk…


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  • Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash course. Phoenix Ha is the CEO of Ad Beacon, a leading data company that helps founders stop burning ad spend and start scaling faster in a post-iOS 14 environment. She’s also one of the new instructors of our updated course, How to Run Facebook Ads 2.0. 

    Listen to Nathan and Phoenix discuss:


    The trend of deep discounting 

    How to win in media buying

    Building up valuable first-party data 

    The differences in attribution and tracking tools 

    Find the quiet with ad creative 

    Why static is on the comeback 

    Ad variations and A/B testing 

    How to make ads outside the box 

    AI tools for paid media 

    Why we’ll never go back to ads before iOS 14

    And much more media buying advice…


    *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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  • We last chatted with Richard Li, the founder of the luggage brand July, right before the pandemic changed travel forever. In Li’s return to the podcast, we’ll hear how he survived the past three years and created a luxury brand coveted by travelers. He’ll also break down how to implement AI tools in your ecommerce business and why brand is your strongest competitive advantage. 

    Listen to Nathan and Li discuss: 

    Losing 100% of their revenue in 2020

    Why retail is cheaper than digital ads 

    Nailing product color and style 

    Why July isn’t on Amazon 

    How branding can reduce acquisition costs 

    Using AI to build forecast models 

    Maintaining the personal touch of customer satisfaction 

    How do you make a great offer if you don’t discount?

    Why brand is the strongest competitive edge 

    And much more DTC branding advice…


    *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. 

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  • Listener favorite Nick Shackelford returns to the podcast to share the current state of paid ads and how to incorporate AI in building them. Shackelford is the co-founder and managing partner at Structured Social, co-founder of Brez, and co-founder of Constant Creative. He’s spent the last ten years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove, going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes.

    Listen to Nick and Nathan discuss: 

    Nick’s origin story as a professional goalkeeper 

    Why Nick’s How to Run Facebook Ads course stands the test of time

    How Nick is walking the walk with his CDB beverage company, Brez

    The state of paid advertising 

    How Nick uses AI for his clients and business

    The four core areas of AI implementation 

    Using Canva and ChatGPT’s integration 

    What’s looming in 2024 for advertising 

    The challenges of transitioning from click to brick 

    How AI can help with customer service 

    And more AI tools for ad creation…


    *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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  • Trinny Woodall returns to the podcast for a deep dive into AI and how she’s evolving Trinny London in a changing DTC landscape. Woodall is confident, direct, ambitious, and fabulous before fabulous was cool. She knows what she’s doing because she knows her customers. After a 20-year career in television and styling, she established Trinny London as a brand that gives everyone the tools they need to feel their best. Since launching in 2017, Trinny London has had 120% year-over-year growth, sells in 180 countries, and has a team of 200 employees. Woodall’s long-term goal is to eventually exit as one of the largest beauty brands in the world. 

    Listen to Nathan and Trinny discuss

    Why she built a brand targeting women over 35

    The origin of Trinny Tribes and encouraging an organic community

    Why customer retention is such an essential building block

    The changing landscape of retail and D2C brands 

    Tapping into TikTok to reach future customers 

    The pros and cons of being a celebrity founder 

    Why she still personally responds to DMs and comments

    Using AI to help customers make choices 

    How to start a beauty brand today

    And much more on DTC… 


    *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. 

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  • Nat Choprasert, founder of Brand Nat and Future AI Lab, is an AI and automation specialist for businesses on a mission to demystify AI. After starting and exiting her successful ecommerce tea business, she's now helping companies implement "Humanized Automation" to save time and grow revenue. Nat has 400,000 followers across her platforms. 

    Listen to Nathan and Nat discuss: 

    Starting her tea business and the loneliness of solopreneurship 

    Gaining organic momentum by sharing business advice on TikTok 

    How one of her videos on ChatGPT gained a million views

    Growing to 400,000 followers across social platforms 

    Using a 60/40 percentage mindset with using AI 

    How to add the human touch to AI work

    Implementing AI and automation for beginners  

    How to use ChatGPT as a business coach 

    Using Claude for marketing hooks and ad creative 

    The common challenges of using AI for business

    And more AI tool recs for ecommerce…


    *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. 

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  • Talia Datt returns to the podcast to share how her agency uses AI to produce viral content on TikTok. Talia Datt is the CEO and founder of The Social CliQ, a full-service digital marketing agency with a social media-first approach to online platforms. They leverage their group of 3,000 TikTok creators worldwide via their sister agency, The Content CliQ, to help plan, create, and execute so founders can easily harness the fastest-growing social media platform in the world. She’s also the instructor of a new Foundr course on creating a content marketing engine. 
     
    Listen to Nathan and Talia discuss:

    The TikTok algorithm’s AI foundation 

    Starting your strategy by consuming

    Proactive vs reactive content 

    The importance of using the native editor 

    Quality over quantity for content 

    Using AI for hooks and captions 

    Feeding ChatGPT for better outputs

    What tools her agency uses 

    Principles of a viral product video on TikTok

    ChatGPT email hacks 

    And more TikTok and AI strategies…


    *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. 

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