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Shaz and Kiks founders Shaz Rajashekar and Kiku Chaudhuri are on the Female Founder World podcast with Jasmine Garnsworthy!
Would you start a business with your sister? Shaz Rajashekar and Kiku Chaudhuri did—and today their haircare brand has hit some pretty impressive milestones. They’re sold at Sephora, have won some impressive awards, and have been featured in Vogue and Forbes.
They’ve been building this haircare business since 2018, when their parents returned from a trip to India with some incredible Ayurvedic beauty products. It sparked an idea: What if they could bring their heritage to an American beauty audience?
While building the business, these two have learned a lot about raising money, working with chain retail stockists, finding product-market fit, and up-leveling as entrepreneurs. Listen to their story on the pod!
Links
Retailer Pitch Deck FREE Download: https://www.femalefounderworld.com/retailer-deck-template Rachel Karten's newsletter 'Link in Bio': https://www.milkkarten.net/ Nik Sharm's newsletter: https://www.nik.co/subscribe Shaz and Kiku's EDI/inventory management system: https://cin7.com/ Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Shaz and Kiku's business: https://www.shazandkiks.com/ -
Bread founder Maeva Heim is on the Female Founder World podcast with Jasmine Garnsworthy!
Maeva Heim grew an impressive career in corporate beauty when she grew sick of working with brands that weren’t speaking to women that looked like her.
She didn’t know what the product would be, but she knew exactly who she wanted to target and where she would reach them: Sephora. With this goal in mind, her brand Bread was accepted by the retailer before she even launched.
Listen to the interview for the full story.
Links
Retailer Pitch Deck FREE Download: https://www.femalefounderworld.com/retailer-deck-template Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Maeva's business: https://breadbeautysupply.com/ -
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Nat'V Basics founder Sandy Ronalds is on the Female Founder World podcast with Jasmine Garnsworthy!
After being disappointed at her options to find underwear that was both good for her and for the planet, Sandy Ronalds had the idea to create the brand she wished existed, Nat’V Basics.
Now, only a few years later Sandy has grown from a solo-preneur working out of her parents’ spare bedroom to a team of six, sold over $8M worth of product and still owns 100% of her business.
Listen to the interview for the full story.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Sandy's business: https://natvbasics.com -
CurlMix founder Kim Lewis is on the Female Founder World podcast with Jasmine Garnsworthy!
Kim Lewis is the CEO and co-founder of CurlMix, the award-winning hair care brand with a really smart tag line: master your curls in 21 days.
Kim's landed SO much press—her brand has been featured everywhere from Forbes and Entrepreneur Mag to Refinery 21 and Vanity Fair, and a lot of this she actually managed to secure without the help of a publicist (she tells us how in the interview!). The business has hit over eight figures in revenue, and raised $4.5M+ in equity crowdfunding from their community.
It wasn’t always this smash-success, though, CurlMix is actually Kim’s third swing at entrepreneurship.
Listen to the interview for the full story.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Invest in CurlMix here: https://wefunder.com/curlmixGet the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Kim's business: curlmix.com -
Ali Kaminetsky, the founder of Modern Picnic, is on the Female Founder World podcast with Jasmine Garnsworthy!
Ali created a brand around chic, super useful lunchcases and insulated bags for the busy girlies. Since launching at 22 years old in 2018, Ali has sold over 40,000 units and has done $6M+ in revenue.
In this episode of Female Founder World, Ali covers how she built the biz from shipping out of her parent's basement to where she is today, how they got early traction and press, and how she's been able to raise money from some really incredible investors.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Ali's business: https://modernpicnic.com/products/the-tote-black-canvas
Group Business Coaching: Registrations opening soon! (Check the Female Founder World Instagram).Ali's Resource Recommendation:
Buzzbassador: https://buzzbassador.com is the ambassador tool Ali reccomends on the show -
Sienna Brown, the founder of Glosshood, is on the Female Founder World podcast with Jasmine Garnsworthy!
Sienna's building the beauty brand that will re-ignite your inner child. She launched her company exactly one year after quitting her full time job, and sold out the first drop within four days! They're also now among brands like Range Beauty and Topicals who were accepted into the Sephora Accelerate program.
In this episode of Female Founder World, we're covering a lot of really good stuff: lessons on building a bootstrapped beauty biz, how to find your community, making the pivot from self-manufacturing to working with manufacturers, overcoming self doubt, key pieces to doing great in retail, and specific insights from the Sephora Accelerate program.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Sienna's business: https://www.glosshood.com
Group Business Coaching: Registrations open 10 March (Check the Female Founder World Instagram).Sienna's Resource Recommendations:
AccuGraphiX: https://bar-code.com—Sienna was able to get the barcode stickers she needed in less than 24 hours. Go Daddy Studio (fka OVER): https://apps.apple.com/app/id535811906 Sienna has used this app for over four years now for easy graphic design. Book: 'Venture Deals' -
Kristyn Rose Berland, the founder of CrateAway, is on the Female Founder World podcast with Jasmine Garnsworthy!
Kristyn has building building and bootstrapping her pet carrier business within the Female Founder World community, and they're getting some really amazing traction. She sold her car to start the business while also working her full time corporate job—and then came her biggest opportunity: Kristyn and her business landed a starring role the new Roku show, Side Hustlers, created by Reese Witherspoon's production Hello Sunshine.
Kristyn has been building the biz while working her fulltime job for the last three years, and she actually quit her job the day after we recorded this episode. We talk a lot about what it really takes to go 'all-in' on your business idea: do you need to move to a lower tax state? How much money do you need to have in the bank to quit your job? How do you overcome the mental hurdle and truly trust yourself? Kristyn's going through all of those big questions right now.
In this episode Kristyn shares some hard-won learnings from starting her own business and inventing a brand new product, huge challenges she faced on Kickstarter, and how she has been able to get some incredible angel investors to notice her.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Kristyn's business: https://www.crateawayco.com
Group Business Coaching: Registrations open 5 March (Check the Female Founder World Instagram). Kristyn's Questions List: Dropping in the Female Founder World Group Chat 5 March: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 -
Samantha Brett, the founder of Naked Sundays, is on the Female Founder World podcast with Jasmine Garnsworthy!
Samantha was a news reporter in Australia spending all day in the sun when she had the idea for an SPF brand that could be worn with your makeup. A ton of people in her life were getting skin cancer, and she couldn’t get over this one idea she had to make sunscreen something people actually wanted to wear.
Her brand, Naked Sundays, has executed so well on that idea–it's grown 1133% since its first year in business. After becoming a viral staple in Australia, they’ve launched all over North America and the UK.
In this episode Samantha shares how Naked Sundays created such an amazing launch, what Samantha has prioritized to find such virality, how press has impacted their sales, and so much more.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Free Group Business Coaching with Gretta van Riel: https://bestie.femalefounderworld.com/Gretta-van-riel-coaching Free Group Business Coaching with Samantha Brett: https://bestie.femalefounderworld.com/group-business-coaching-samantha-brettGet the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Samantha's business: https://us.nakedsundays.com/en-ca
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Nancy Twine, the founder of Briogeo, is on the Female Founder World podcast with Jasmine Garnsworthy!
Nancy started her hair care business back when clean beauty was just getting started, and the movement really hadn't hit the haircare space. She used her savings to start the business and started a sampling strategy to get traction.
After six years, she brought in an investor and within 10 years had built a nine-figure company that soon sold to Wella.
tbh it's rare to find someone who has experience with a scrappy launch, bootstrapped for years, fundraises hit nine figures and ALSO has sold the business--and is happy to talk about all of it.
In this episode Nancy shares Briogeo's early marketing tips, how she's scaled a team and a business, and what life looks like now post-aquisition.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Nancy's business: https://www.briogeohair.com
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Gretta van Riel was 22 when she started her first business: a detox tea that she was mixing, packaging and selling right from her parent’s dining room table. The business ended up being a massive success and within 6 months was doing $600,000 a month in revenue!
Gretta replicated the success of her first business and launched three more consumer companies, and an agency. They’ve gone on to do incredibly well—one even sold $1M worth of product in one day! Listen in to see how Gretta did it.
In this episode Gretta shares how her first biz gained that early success, her biggest (and most expensive) mistake and how you can avoid it, how to nail influencer marketing in 2024, what she'd suggest for founders today, and SO much more.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Check out the Australia tour: https://www.femalefounderworld.com/australia-tour-2024 Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Gretta (and her businesses): https://www.instagram.com/gretta?igsh=MWRwdXVsNzRlOGFvdw==
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Madison Stefanis was 19 when she started selling refurbished vintage film cameras to Gen Z. She realized she was onto a booming market, but had some problems sourcing the vintage cameras—there are only so many available in the world for sale, right? Madi decided to meet the demand by creating her own film camera and market it to a nostalgic millennial and Gen Z customer. And, it's been a hit. They're crushing it on TikTok and Instagram, and in 18 months sold 40,000 units and did AU$3.6M in revenue.
In this episode Madi shares the behind the scenes in going from idea to a fully launched product, how they've found traction on social media, and how she's been able to show up as the face of her business as someone who's more introverted.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Check out the Australia tour: https://www.femalefounderworld.com/australia-tour-2024 Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Madi's biz: https://35mmco.com/
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Lisa Guerrera is making science cool with Experiment Beauty. As a chemist, she partnered up with her co-founder Emmy (another chemist) to bring the next gen of science-backed brands. After making a viral first product (iykyk), they’ve grown 10x year-over-year—mostly through their organic waitlist strategy.
In this episode Lisa shares the moments that helped scale Experiment Beauty, how to build a brand that lasts, and their launch strategy we should all be copy-pasting rn.
Links
Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Lisa's biz: https://experimentbeauty.com/
Try the ShopMy Affiliate platform: https://shopmy.us/home -
It’s no wonder Diarrha N’Diaye-Mbaye became the trailblazing beauty founder behind Ami Colé. As a first-gen Senagalese-American, Diarrha’s mother’s salon was the backdrop to her growing up and that love of beauty led her to roles at L’Oreal and Glossier. Today, she’s the founder of Ami Colé, a cult-loved beauty brand for melanin rich skin. They’ve raised over $2M to date, and smashed launch projections thanks to Diarrha's community-led approach.
Links
Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Diarrha's biz: https://www.amicole.com/
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Elle Kiffer is the founder of foldUP, a foldable yoga mat brand. She's a year in and absolutely crushing it! They have done major partnerships with brands like Mecca and are featured in publications like Refinery29. Swipe on to see how Elle is making it happen from the ground up.
In this episode we're diving into what the first year of business looks like these days, when to start paying yourself, who to hire, and how to go from idea to a successful business.
Links
Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023 Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Elle's biz: https://foldup.com.au/
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Sophie Marshall is the founder of Gentle Habits, the insence-turned-lifestyle brand taking over Australia. As a working mom with two kids, incense became her way to switch off, and the brand eventually became her side hustle.
Sophie and the team grew Gentle Habits to a million dollar business within the first two years, primarily thanks to incredible relationships with independent retailers. Now she's making big moves launching into stores like Anthropologie US. In this episode Sophie gives all the tips on doing the same!
Links
Retail Bootcamp Waitlist: https://bestie.femalefounderworld.com/retail-bootcamp Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023 Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Sophie's biz: https://www.gentlehabits.com.au/ -
Ariana Ferwerda is the co-founder and CEO of Halfdays, a women’s outdoor apparel brand taking on the boring, not-cute, kinda expensive traditional outdoor industry. Her brand is approachable, inclusive, fun—and this approach is working. Between year one and two they 10x'd the business and did 8-figures in revenue.
Ariana's also a Forbes 30 under 30 alum, and this episode chats through what those first few years have looked like going from zero to 8-figures, how she's looking at hiring, and her biggest mistakes in the first few years.
Links
Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023 Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Ariana's biz: https://www.halfdays.com/
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Julie Rice is the all-star co-founder of SoulCycle, the iconic cycle studio. In about 5 years of building, Julie sold her shares to Equinox for a nearly $90 million. Since then, Julie started Peoplehood, a wellness club, with her original SoulCycle co-founder.
In this episode Julie chats all about scaling a brick and mortar company from the ground up and how she's looking at things a second time around, building an incredible internal and community culture, and how she's fostered such a strong co-founder relationship.
Links
Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023 Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Julie's new biz: https://www.peoplehood.com/
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Georgina Gooley, the founder of Billie, is on the Female Founder World podcast with Jasmine Garnsworthy!
Billie's a razor brand, yes. But founder Georgina Gooley created a movement when she built the first women's razor brand that openly showed body hair and suggested women didn't have to remove it.
She's a brand-building genius—within four years of launching her razor biz sold for $310 million. Before that big milestone though, Georgie had to figure out how to create a thriving ecommerce brand, and eventually launched at Walmart.
In this interview she teaches us about finding 'brand-market fit' (rather than 'product-market fit' that everyone talks about), getting attention online, and how she managed to sell Billie razors in 50 US states right after launching.
Links
Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Georgie's brand: https://mybillie.com/
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Rooshy Roy, the founder of AAVRANI, is on the Female Founder World podcast with Jasmine Garnsworthy!
When Rooshy first created her ayurvedic-inspired skincare line, it didn't exactly do well. She'd made some big mistakes with the branding, and customers weren't buying it. So, she redesigned her brand (all DIY, by the way!), and released something with a very different vibe, and it worked!
Since the relaunch, Rooshy has raised millions of dollars from investors to build the business and is about to launch into Sephora.
This is a really great conversation for anyone who is not sure whether their product or business is on the right track and where to make changes, or who needs some solidarity, inspiration, and advice on how to become a better leader and business owner.
Jump into the show for the full conversation. This is a good one, Business Besties.
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Shop Rooshy's brand: https://aavrani.com/
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Adriana Carrig, the founder of Little Words Project, is on the Female Founder World podcast with Jasmine Garnsworthy!
At college Adriana started beading bracelets for her friends with uplifting messages. People liked them, she spent $5,000 of her savings to turn it into a business, and realized this could be a big idea that blends profit and purpose.
She bootstrapped that business to become Little Words Project, a company that hit $20 million in annual sales last year! She has collaborated with huge brands like Dunkin and Barbie, is worn by Taylor Swift, and is sold in 900+ stores including Target and 12 of their own Little Words project boutiques.
I'm always fascinated by people who have the confidence to ask questions and show up for their business at such a young age, and build into something impactful. Adriana has some interesting thoughts on this in the show—what it takes to overcome that self-doubt, plus the specific approach that she took and that she believes made her business successful.
Jump into the show for the full conversation. This is a good one, besties.
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Shop Adriana's brand: https://www.littlewordsproject.com/en-ca
- Visa fler
