Avsnitt
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In our conversation with Kevin Lavelle, he shares his ingenious approach to building his company, Mizzen+Main, into a fashion industry success. Initially, Kevin recalls the brute force marketing efforts that shaped the early days of the brand, from going door to door to attending events to get the product in people's hands.
As their digital marketing and PR strategies matured, Kevin leveraged the power of strategic partnerships and influencer collaborations. Specifically, he cites the company's visibility boost through sponsorship deals, like the one with Tim Ferriss's podcast, and endorsement deals, like with athlete J.J. Watt.
Looking into the future with his new venture, Harbor, Kevin discusses the strategies his team is taking to enter the market of baby monitors and pediatric telehealth.
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC Pod, we cover:
1. Influential Partnerships for Brand Growth
2. Sustainable Growth Strategies
3. Influencer and Celebrity Collaborations
4. The Tim Ferriss Effect
5. Retail Strategy Insights
6. Prelaunch Strategies and Inventory ManagementTimestamps
02:13 Transitioning from Mizzen+Main to Harbor
07:20 Lessons from building a customer base for Mizzen+Main
12:42 The Tim Ferriss Effect, how a podcast propelled Mizzen+Main
14:15 Signing an endorsement deal with J.J. Watt
16:36 The necessity of authenticity and passion in successful partnerships
20:06 Making personal connections for business success
26:00 Creating technically complex, life-critical electronics
29:03 Growing Harbor by creating valuable content for parents
32:36 Wholesalers and their impact on business growth
37:11 Preparing for the pre-launch of Harbor
38:45 Building a waitlist with a refundable deposit to gauge demand
42:17 Harbor’s vision to transform sleep and wellness for parentsShow notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok-----
Kevin Lavelle - CoFounder and CEO at Harbor, Founder and Chairman of the Board at Mizzen+Main
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic -
Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape.
In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter’s extensive distribution network offers a unique advantage. This strategic alignment not only turbocharges product reach but also taps into an existing, engaged audience ripe for conversion.
The way Ben's ventures harness such audience networks is a testament to the power of influencer marketing and shows the value of cultivating smart partnerships in building strong brands.
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC Pod, we cover:
1. Branding with Mr. Beast
2. Creator Partnerships in Brand Marketing
3. Testing Talent and Products for Market Fit
4. Scaling New and Existing DTC Brands
5. Brand-Creator Collaborations
6. Celebrity Partnerships
7. Reinventing Boring Product Categories
8. Building Brand Loyalty through ContentTimestamps
04:05 Working with one of the most popular content creators in the world, Mr. Beast
06:48 Lessons from building the brand MANSCAPED
12:41 Analyzing product success, tracking metrics, and predicting customer acquisition cost (CAC)
15:16 From launching Feastables to reformulation and rebranding
22:53 How to make partnerships with content creators work
24:41 Reinforcing confidence, shaping perception, and packaging success
27:14 Factors that go into negotiation and compensation structures
33:20 Choosing the right branding partner, validating partnerships through testing
36:20 Producing content, testing, and promoting products online
38:31 Making boring products cool through content marketingShow notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok-----
Ben Acott - Chief Executive Officer at Magnetic Labs
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic -
Saknas det avsnitt?
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Mina Elias, backed by his vast experience, outlines a strategy to captivate customers and set apart offerings in Amazon's competitive market.
He shares a blueprint for keyword optimization on Amazon, highlighting the need to start small and grow strategically based on performance results. His approach underlines the role of flexibility in advertising, where constant adjustments can lead to enhanced visibility and higher conversions.
Additionally, Mina discusses how click-through and conversion rates dramatically affect a product's organic ranking on Amazon. He recommends driving branded traffic from external sources to Amazon pages to raise product visibility against fierce competition.
Mina also shares a few tips on crafting effective product detail pages. He stresses the importance of each component—from images to reviews—working together to showcase the product's merits and convince shoppers to purchase.
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC Pod, we cover:
1. Keyword Strategy and Budget Management
2. Understanding Amazon's Sales Ecosystem
3. Amazon Advertising Strategy
4. Maximizing Amazon Product Visibility
5. Amazon's Traffic and Conversion Funnel
6. Product Listing and Conversion Improvement Strategies
7. Review Acquisition Challenges and Strategies
8. Amazon's Growing Platform and Optimization Challenges
9. Market Trends and PredictionsTimestamps
00:00 Scaling brands on Amazon
05:38 Optimizing product detail page for better conversion
08:15 Maximizing impressions, improving click-through rates, and increasing sales
11:14 Systematic keyword testing for profitable ad campaigns
18:12 The impact of customer behavior on Amazon organic sales
24:32 The importance of reviews in driving customer choices
26:59 Influencing reviews with reciprocity and community building
35:53 Succeeding on Amazon in 2024
37:03 Profitable niches to sell products on Amazon in 2024Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok-----
Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLC
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic -
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Juan Meisel is the Founder and CEO at Grip Shipping, a pioneering Direct-to-Consumer eCommerce for perishable products. After serving as the Head of Logistics of Buterbox, he launched Grip which has since processed over a billion dollars' worth of perishable goods through their innovative platform, and now offers comprehensive fulfillment services, reducing shipping costs by an impressive 30%.
On this episode, we'll cover everything about perishable logistics, how Butcherbox solved for these challenges at scale, and how brands can tap into the same infrastructure through Grip with low minimum volume requirements for fast growing perishable goods brands.
On this episode of DTC pod we cover:
1. Optimizing perishable goods shipping
2. Cutting shipping costs significantly
3. Scaling fulfillment network strategy
4. Unique challenges in perishable logistics
5. Importance of data-driven decision making
6. Evolving market for online perishables
7. Building versus partnering in logistics
Timestamps
00:00 Early team member bootstrapped Butcherbox, now scaling Grip.
05:49 Shipping perishable goods quickly causes many challenges.
09:18 Fragmented warehousing systems, leading to shipping issues.
14:18 Challenges with dynamic shipping and manual processes.
16:10 Early companies failed due to profit challenges.
19:40 Identified shipping needs, led to market connection.
22:21 Understanding problems, team support, and evolving markets.
27:44 Optimizing perishable shipping for increased profitability.
29:08 Software innovation drives substantial reduction in shipping costs.
35:16 Focus on defending and scaling company culture.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and ourProjects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
---
Juan Meisel - Founder and CEO at Grip Shipping
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic -
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Josh Durham is the founder of Aligned Growth, an influencer management agency that helps established 7 & 8 figure DTC brands scale and optimized influencer programs.
On this episode of DTC Pod, Josh joins Blaine & Ramon to break down how to effectively scale creator and influencer initiatives to successfully drive bottom line revenue growth.
On this episode of DTC pod we cover:
1. Prioritizing paid social and email marketing.
2. Delegating influencer sourcing and outreach.
3. Negotiating deals focused on consistency.
4. Testing budgets for audience relevance.
5. Building relationships in niche markets.
6. Align Growth's influencer marketing strategy.
7. Repurposing influencer content effectively.
Timestamps
00:00 Went bankrupt, transitioned to brand marketing, enjoyed.
06:57 Sponsoring creators, measuring performance, driving sales via influencers.
10:56 Consistency of views crucial for creator partnerships.
12:06 Testing budget needed for influencer marketing results.
17:15 Reset expectations per brand, work with influencers.
19:12 Focus on paid social, email, search, shopping.
22:42 Source 100-200 creators weekly, optimize opt-in rates.
27:11 Best sourcing and management tool for influencers.
29:54 Guide creators to emulate successful content for clients.
33:53 Importance of tech stack in influencer marketing.
38:21 Excited about new pizza oven, creating content.
41:38 In-house editors create authentic, engaging content.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and ourProjects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
---
Josh Durham - Founder of Aligned Growth
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic -
Cherene Aubert is the VP of Digital and E-commerce at ILIA Beauty, a skincare-powered makeup brand which has taken the beauty industry by storm as it's quickly scaled past 100M in revenue.
In this episode, we sit down with Cherene to discuss some of the most successful strategies that the most successful brands use to grow.
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Brand Differentiation in the Beauty Industry
2. Embracing Organic Revenue Growth
3. Strategic Marketing Shifts
4. Cherene Aubert's Professional Background and Role at Ilia Beauty
5. Understanding the Beauty Market Landscape
6. Analyzing and Measuring Sales Performance
7. Brand Awareness and Advertising Effectiveness
8. Utilizing the OKR Framework in Marketing Strategies
9. Optimization of Landing Pages and Offers
10. Media and Content Strategy
11. Trends and Team Collaboration in Social Media Marketing
Timestamps
00:00 Transition to Ilia for faster growth.
04:52 Overseeing marketing, brand, and retail strategies.
10:07 Beauty market segmentation: fickle vs. loyal consumers.
12:59 Storytelling unlocks human connection in brand marketing.
14:52 Early start, focus on financial planning.
18:59 Building a legacy brand with team support.
23:04 SEO, link building, PR, affiliate, non-paid channels.
27:45 Influencer marketing expands reach and audience diversity.
30:31 Teams collaborate to create and promote content.
33:48 Obsession with capturing attention in social feed.
36:35 Beauty, profitability, growth, customer acquisition, conversion optimization.
41:45 Prioritizing landing page creation for brand impact.
43:18 Maximize user retention with native landing pages.Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and ourProjects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
---
Cherene Aubert - VP of Digital and E-commerce at Ilia Beauty
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic -
Allegra Poschmann is the CEO & Design Director at Pact, a design led, development driven studio that creates digital experiences.
In this episode, Allegra shares her journey of substantial growth in the design industry and the compelling success of the nap dress. Listen as we explore the unique approaches to customer engagement and personalized brand experiences that are defining modern retail.
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Introduction to Allegra Poschman
2. The Success of the Nap Dress
3. Creating Unique Customer Experiences
4. Personalization Strategies
5. The Connection between Online and Offline Experiences
6. Pact's Approach to Client Relationships
7. Collaborations and Projects
8. Balancing Initiatives and Partnerships
9. Strategic Focus and Client Onboarding
10. Interest in AI and Brand Consistency
11. Ingredient Showcase and SEO
12. Understanding the Customer and Founder’s Vision
13. Success with Visionary Brands and Founders
Timestamps
00:00 Small studio job changed career trajectory, company founded.
05:35 Designers listen to clients for e-commerce insight.
09:11 Improved metrics, long-term partnership, strategic direction.
12:20 Optimizing Shopify capabilities for marketing science-focused products.
13:32 Matina focuses on unique single origin sourcing.
16:40 Using active ingredient to promote legitimacy in SEO.
21:43 Understanding customer values and tailoring approach.
25:59 Fashion brand grew, focused on unique products.
29:20 Avoid replicating it, focus on personalized experiences.
30:23 Personalization strategy works for studs' piercing studios.
35:37 Businesses merging tech and physical products seamlessly.
39:08 Curiosity about AI and brand product focus.
40:55 Glossier brand focused on enhancing natural beauty.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and ourProjects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
---
Allegra Poschmann - CEO & Design Director at Pact
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic -
Bart is building at the intersection of commerce & community and promoting the message of fatherhood through fashion. With a twelve year stint optimizing brands and content, Bart now champions the Dad Gang, a movement that brings dads together under the banner of quality streetwear. We kick off with how he turned a small investment of $750 into a phenomenon that has sold 90,000 hats and counting and is consistently repped by some of the biggest celebrity and athlete dads.
Bart breaks down the strategy behind investing strategically in organic content & paid social, which has led to a burgeoning community and movement for dads, by dads, in just a year and a half!
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Introduction to Bart and Dad Gang
2. Dad Gang’s Growth through Organic Marketing Strategies
3. The Quality and Appeal of Dad Gang Hats
4. Nurturing a Community-Centric Brand
5. Marketing Strategies and Experiences
6. Sales and Community Engagement
7. Product Recommendations and Community Involvement
Timestamps
00:00 Interest in hip hop led to career in marketing and branding.
05:57 Transition from freelance to agency, experiencing burnout.
10:24 Friends, family supported hat-making venture organically grew.
14:39 Connected with manufacturer to create high-quality hats.
17:04 From 100 hats to 90,000 in 1.5 years.
20:14 Highlight new dads, share their fatherhood stories.
23:31 Fatherhood has trials, community provides support.
26:37 Bart, startup success, building community, unexpected growth.
29:31 Boosted ads with back-in-stock notifications work well.
35:33 Started private Facebook group for back-in-stock updates.
38:01 Dad support group fosters community and advice.
41:50 Focus on collaborations, new hat styles, feedback.
44:15 Best-selling black and white horsepower hat sold out.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and ourProjects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
---
Bart Szaniewski - Co-Founder at DadGang
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic -
Sam Rattner is the CEO and Co-Founder at Showroom, a vertical-specific search engine for fashion. Leveraging AI, it crawls brands big and small and hosts their inventory, amounting to millions of pieces. Previously Sam founded Vigtory, a sports betting company which he sold to Fubo for $40 Million at age 23.
In this episode, Sam Rattner joins us to break down the innovative concepts behind his company, Showroom, aimed at reshaping the online shopping experience. We discuss how AI will impact retailers and shopping experiences alike.
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Concept and Mission of Showroom
2. Showroom's Business Model
3. Consumer-Centric Approach in Ecommerce
4. Innovation in Online Shopping Experience
5. Challenges with AI in Fashion Ecommerce
6. Fundraising and Business Growth Strategies
7. The Importance of Data Standardization
8. Ecommerce Platform Differentiation
9. AI's Role in Enhancing Consumer Experience
10. User Interaction with Showroom
11. Market Analysis and Positioning
12. Conversion from Impulse to Intent-Based Shopping
13. Vertical Search Versus Horizontal Search Platforms
Timestamps
00:00 Predicted growth of sports betting in the US.
05:47 TikTok shop is entertainment, not reliable shopping.
07:40 Consumer focus, market validation, advertising challenges discussed.
10:11 Many start searches on Google, Pinterest, and Showroom.
15:13 Value proposition: conversational, personalized, efficient online shopping.
19:50 Understanding consumer journey, owning customer, informing decisions.
22:37 Innovate to make a thousand times better.
24:19 Consider business goal before raising capital strategically.
27:19 GPT integration problem: diverse data sources, costs.
31:00 Data standardization, unbiased company relationships with all brands.
33:57 Launching beta, big waiting list, market-ready by March.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and ourProjects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
---
Sam Rattner - Co-Founder and CEO at Showroom
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic -
John Coogan is the Founder at Lucy, an innovative company in the nicotine industry, offering safer alternatives to smoking.
In this episode, we discuss strategies for scaling production, taking products to market, generating buzz, navigating regulation, nailing retail distribution, and leveraging digital content to grow brands. And that's not all – we'll also get a glimpse into John's personal journey as a creator - where he's built a YouTube channel with almost 400,000 subscribers - as he covers startups in documentary style breakdowns.
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Starting a Company through Kickstarter
2. Product Development and Business Struggles
3. Growth and Market Response
4. Manufacturing and Distribution
5. Regulatory Hurdles and Nicotine Product Innovation
6. Marketing and Brand Building
7. John's Professional Journey
8. Tackling Nicotine Addiction
9. Insights from Market Trends and Consumer Demand
10. Founding Soylent and Pivoting Business Direction
Timestamps
00:00 Started a startup, joined Y combinator, flopped.
08:03 Silicon Valley programmer pivots to protein shakes.
10:15 Soylent named after dystopian Sci-Fi movie reference.
14:29 Brought in advisor, introduced to copacker. Fatal error.
18:12 Struggle to meet deadline amid viral attention.
20:37 Positive profile led to successful product launch.
22:16 Barely any time, huge oh, shit moments.
27:35 CPG genre, product, problem-solving, Shopify, retail, omnichannel
31:23 Nicotine industry transitioning from unregulated to regulated.
35:12 Nicorette product unchanged for decades, now on Amazon.
36:31 DTC Pod joins HubSpot podcast network.
39:05 FDA assesses product safety for public health.
44:32 Swedish Match, Zyn, acquired by Philip Morris.
46:38 Customer data, targeting key regions, sales strategy.
50:09 Meeting creators, learning needs, gaining credibility.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and ourProjects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
---
John Coogan - Founder at Lucy
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic -
Joel Padron is the COO and Partner at Homestead Studio, a leading growth agency specializing in acquisition and retention services for brands scaling from 7 to 8 figures of revenue. After scaling Crossnet on the performance side, Joel has been behind the wheel with some of the fastest growing brands in commerce since joining Homestead.
In this episode, we're going in depth on how performance engines run at 8 figure brands, exploring Homestead's rigorous process for growth, their focus on financial targets, and how to leverage user-generated content to stay ahead in the DTC game.
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Criteria for Partnering with Brands
2. Working Preferences and Company Ethos
3. Marketing Approach and Strategies
4. Creative Content and Advertisement
5. Offers and Customer Perspective
6. Lessons Along The Way
7. Practical Marketing Advice
8. The Agency and Brand Experience Transition
9. Landing Page Tactics and Paid Traffic
10. Utilizing Landing Page Tools and Influencer Outreach
Timestamps
00:00 Understanding audience crucial for effective product marketing.
07:37 Home-based brand support for seven- to nine-figure companies.
10:56 Partnerships, business growth, and brand expansion.
12:27 Proven success in US market key criteria.
16:52 Exciting growth with diverse range of clients.
21:25 Marketing strategy focuses on family and safety.
24:19 Drive traffic to specific pages for conversion.
27:48 Easy landing page creation for any employee.
31:11 Good content creators drive successful advertising strategies.
32:37 UGC and videos are harder to execute.
37:53 Simplify information for practical, successful audience engagement.
40:27 Agency work offers broader, deeper understanding of business.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and ourProjects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
---
Joel Padron - COO and Partner at Homestead Studio
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic -
Rikin Diwan is the CMO and Chief Growth Officer at soona, the world’s first virtual content studio.
In this episode, we chat with Rikin about the intersection of AI and human creativity when it comes to content creation. We pick apart the nuts and bolts of storytelling and authenticity in marketing, the dynamic evolution of the creative content, and the unique challenges of marketing in e-commerce.
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. The Role of AI in Content Creation
2. Marketing and Storytelling
3. Evolving Market and Content Production
4. Financial Acumen in Business
5. Performance-Based Marketing
6. Creator Relationships and Distribution Channels
7. Case Study: Marketing at Uber
8. Adaptive Marketing Playbooks
9. Consistency in Company Messaging
10. Soona's Platform and Tools
Timestamps
03:58 Focus was product, now into marketing leadership.
09:06 Promoting bike share program, unique city permits.
12:03 Strategy for customer retention through creative marketing.
15:29 Embracing simplicity, disrupting with virtual shoots.
17:11 Focus on B2B SaaS, not e-commerce marketing.
21:20 Issues with SEO arbitrage and referral revenue.
24:37 Balance performance and relationship for greater success.
27:15 E-commerce and DTC learned social proof importance.
29:38 Balancing budget and channel for content marketing.
35:09 Utilize influencer collaboration to enhance content reach.
35:57 Blurring the lines between sponsoring and whitelisting.
40:05 Google AI impacting search experience and SEO.
43:03 AI tools augment creatives, won't replace them.
46:30 Customer understanding key in integrating tech with photography.
52:32 Testing new messaging, creative freedom, feedback loop.
53:33 Testing new things, grounded in value. Stay colorful.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and ourProjects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
---
Rikin Diwan - CMO and Chief Growth Officer at soona
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic -
Jess Chan is the CEO and Founder of Longplay, an lifecycle & retention agency for DTC brands. She's also the brains behind Backbone, an innovative tool that wraps all those email and retention best practices in one simple to use tool.
In this episode, Jess joins Blaine to discuss what it takes to succeed as a brand that wants to lean into retention & lifecycle marketing to scale DTC revenue.
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Jess Chan's Background
2. Insights on Retention Marketing
3. Role of Various Strategical Tools
4. Email Flows To be Productized
5. In-depth look at subclasses of strategies in Retention Marketing
6. Use of Data in Retention Strategies
7. Demonstrations of Successful Strategies
Timestamps
03:00 Retention in D2C eCommerce: A shift towards focus.
06:38 Email marketing: Retaining and understanding customers is key.
10:39 Retention marketing is not the same as acquisition.
12:40 Optimize email flows, upsell subscriptions, strategic campaigns.
15:38 Boost tools for customer lifecycle, loyalty programs.
18:16 Focus on fewer channels and execute well.
26:34 Check SMS attribution settings for accurate analysis. Focus on customer-centric approach for SMS marketing.
29:19 Brands must consider immersive customer experiences.
32:22 Different customers, different journeys, different needs.
37:31 Medium dictates message; optimize design for impact.
40:59 Automating email marketing strategy development and improvement.
41:57 Backbone plans email marketing, optimized for conversion.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and ourProjects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
---
Jess Chan - Founder and CEO at Longplay & Backbone
Blaine Bolus - Co-Founder of Castmagic -
Rosa Li is the founder and CEO of Wildwonder - a brand that's reimagining the functional soda space with its sparkling drinks infused with heritage-inspired, gut-healthy ingredients.
In this episode, Rosa shares about Wildwonder's savvy omnichannel approach, the strategic importance of picking high-impact distribution channels, and how they've managed to stand out in a crowded market through a perfect blend of educating consumers and delivering innovative flavors.
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Introduction to Rosa Li and Wildwonder
2. Building A Unique Brand Identity
3. Impact of Shark Tank Appearance
4. Early Challenges and Growth Strategies
5. Marketing and Distribution Focus
6. Product Development and Positioning
7. Educational Marketing and Consumer Engagement
8. Social Media and Online Presence
Timestamps
00:00 Started with teas, evolved to create convenience.
07:14 Product's accessibility increased by using cans.
10:28 Persistence secured co-packer for beverage production.
12:05 Sold door to door during quarantine, survived.
15:29 Omnichannel approach targeting customers in San Francisco.
20:07 Approachable, whimsical, consistent brand with uplifting packaging.
22:46 Shark Tank increased brand awareness and sales.
28:08 Excited about unique beverage approach and distribution.
31:23 Interest in brand growth and future opportunities.
34:48 Discussing product positioning and education in marketing.
36:59 Hard to educate market when starting from zero.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and ourProjects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
---
Rosa Li - Founder and CEO at Wildwonder
Blaine Bolus - Co-Founder of Castmagic -
Ali Karsch is the founder, and Nikole is the Head of PR at LVPR - a major PR firm specializing in working with famed DTC brands like Native, Vinebox, Jean Dousset, Kevyn Aucoin, Stojo, STATE Bags, Bean Box, Copper Cow Coffee, Usual Wines, Cloud Paper, Jinx, DOG by Dr Lisa, Jiggy, SmarterKids, Sugarwish, Mosaic Foods, London Grant, and more.
Together, they have launched The Littles Advisory, a boutique CPG startup advisory that helps emerging startups, who may not be ready for a big ticket PR agency, find their footing as they bring their brands to market.
Episode brought to you by More Staffing & Capital One
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. New brand launch strategies
2. Importance of authentic brand content
3. Embracing organic social media engagement
4. Media relations and pricing tiers
5. Aligning with synergistic brand partners
6. Leveraging trade press for momentum
7. Affiliate marketing alongside traditional PR
Timestamps
00:00 Started in PR, now advising CPG startups.
06:07 Launching a new brand requires strong messaging.
09:54 Planning launch of a new brand.
12:41 Competitor audit, spokesperson, brand messaging, media outreach.
17:43 Media and aesthetics play crucial role in branding.
18:43 Partnership approach for new brands, strategic advisory.
21:55 Alignment with long-term interests in business relationships.
25:10 Story behind a new brand launch.
29:42 Brands need to time their market entry.
34:49 Building a diverse content asset base for brands.
36:44 Diverse content needs for various marketing channels.
42:15 Understanding brands, stages, budgets, value addition.
43:30 We look for specific brand criteria for success.
48:38 Hard to put tangible value on intangible benefits
50:08 Placed editorial story led to investor interest.
53:35 Selective brand partnerships, strong enthusiasm, social connection.New Products Discussed:
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and our DTC brand directory hereFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Ali Karsch - Founder and CEO at LVPR & Co-Founder at The Littles Advisory
Nikole Flores - Head of PR at LVPR and Co-founder of The Littles Advisory
Ramon Berrios - Co-Founder of Castmagic
Blaine Bolus - Co-Founder of Castmagic -
Episode brought to you by More Staffing
Ryan Denehy is the Founder and CEO at Electric AI, an IT platform that empowers SMBs with user-friendly tools and guidance to streamline their IT management and secure their business.Electric, valued over $1B has raised over $200M to date and is backed by GGV Capital, Bessemer Venture Partners, Primary Venture Partners, Greenspring Associates, 01 Advisors, Bowery Capital, The Slack Fund, Vintage Investment Partners, and Atreides Management.
Ryan joins Blaine & Ramon to give a first hand look at what it takes to build a unicorn, how to level up as an entrepreneur, and some hot takes on current market affairs.
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Importance of Spending Control
2. Value of Experienced Advisors
3. Persistence in Challenging Situations
4. Significance of Self-Awareness Growth
5. Product-Market Fit Exploration
6. Strategic Business Pivots
7. CEO Evolution and Delegation
Timestamps
00:00 Low barriers allow starting any type of business.
09:33 Successful DVD distribution leads to sponsorship deal.
15:30 Learned perseverance through years of daily skateboarding.
21:33 Focus on solving specific problems for customers.
26:52 Unknowingly found product-market fit through mountain biking.
30:06 Founders need creativity and abstract thinking.
34:59 Transition from experimentation to disciplined business operations.
39:25 Founder transitions rapidly from customer focus to management.
46:11 CEO aspirant emphasizes learning, adapting to challenges.
54:59 You control spending and bank account balance.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and our DTC brand directory hereFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Ryan Denehy - Founder and CEO at Electric AI
Ramon Berrios - Co-Founder of Castmagic
Blaine Bolus - Co-Founder of Castmagic -
Episode brought to you by More Staffing
Sam Lessin is a seasoned entrepreneur and venture capitalist who is currently GP at Slow Ventures, a venture fund that boasts five funds and nearly a billion dollars of capital. Previously, he served as the VP of Product Management at Facebook. As a contrarian investor, he's been an early supporter of multiple high-profile startups, from household consumer brands like Allbirds, Casper, Birchbox, Barkbox, to fintech/blockchain bets like Robinhood, Solana, and popular SaaS companies like Airtable, Front, and Slack to name a few.
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Sam's Views on Platform Dependence
2. Investment Philosophy and Strategies
3. Entrepreneurial Realism in Pitching Businesses
4. The Potential of the Franchise Model
5. Constellation Software Angle in Business
6. Reach and Engagement
7. Investing in Niche Creator Markets
8. Creator Business Investment Approaches
9. Understanding Unique Communities
10. Good Business Opportunities
11. The Role of Audience and Community in Startup Success
12. The Impact of AI on the Creator Sphere
13. National Security and Business Concerns
14. Sam Lessin's Background and Contributions
15. The Evolution of Distribution Strategies and Creator Monetization
16. Social Media Evolution and Attention Shifting
Timestamps
00:00 Facebook, my college acquaintance, became revolutionary network.
05:30 Decade of product development in online identity.
09:04 Meta monetizes attention, success in brand deals.
12:29 Social media evolved from entertainment to connection.
17:06 Investing in creators with strong financial potential.
18:41 Investing in diverse, niche expertise for impact.
23:20 Starting things requires passion and trustworthiness.
24:15 Consider audience building over operator expertise long-term.
27:49 AI enhances entertainment, not human influence efficiency.
32:33 Email remains crucial, platform choice is subjective.
34:33 Invest in contrary, undervalued market ideas.
38:43 AI companies are trendy, but often misleading.
43:09 Venture capital experience leads to success.
44:28 Studio models stack cash flows, creating constellations.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and our brand directory hereFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Sam Lessin - Partner at Slow Ventures
Ramon Berrios - Co-Founder of Castmagic
Blaine Bolus - Co-Founder of Castmagic -
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Introduction to Jimmy Farley and TikTok's Monetization
2. TikTok Shop Distribution and Influencer Management
3. Content Creation Strategies and Virality
4. Product Selection and Creator Network Management
5. Marketing Advice and Building a Creator Brand
6. Creator Briefs and Brand Value Propositions
7. Software Development and E-Commerce
8. Creator Relations and Long-term Vision
9. Educational Methodology and Talent Management
10. Understanding Demographics and Influencer Impact
11. Red Flags and Effective Marketing Practices
12. Jimmy Farley's Background and Creators Corner
13. Influencer Group Management and Product Seeding
14. Business Ventures and Network Building
15. Transitioning Business Models and Network Value
16. Discord Community Insights and Revenue Generation
Timestamps
05:44 Experience in building vetted network with leverage.
10:32 Content creation process involves inspiration and reuse.
12:06 Viral content drives education and customer benefits.
14:31 Built strong community, resourceful TikTok marketing channel.
18:46 Creators and cash flow.
23:25 Content isn't guaranteed, creators make the difference.
25:17 Invested in TikTok shop, hands-off management.
29:08 Should I choose creators or pay influencers?
32:16 Importance of quick responsiveness, efficient agency strategies.
36:08 Minority stakes in multiple companies, specializing in supplements.
40:13 Retaining creators and brand advice in partnerships.
41:05 Commitment concerns and revolving nature of relationships.
45:13 Evaluate product potential before investing time and money.
47:01 Affordable rates for video content production explained.
53:01 Discussion about affiliate-based payment structures.
53:44 Creators seek fair compensation for quality work.
56:41 Find my best business content on Twitter.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and our brand directory hereFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Jimmy Farley- Co-Founder and CEO at Creator's Corner
Ramon Berrios - Co-Founder of Castmagic
Blaine Bolus - Co-Founder of Castmagic -
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Introduction to Braindrive and its Cognitive Benefits
2. Momentous Company Evolution
3. Financial Milestones and Revenue Streams
4. PR Lotion Development
5. Product Strategy and Trust Building
6. Company Goals and Market Positioning
7. Product Effectiveness and Industry Standards
8. Marketing and Sales Challenges
9. Momentous Brand Direction and Acquisition
10. Expanding Audience and Advocacy
11. Commitment to Mission and Communication
12. Inventory Management Challenges
Timestamps
00:00 Transition from biotech to entrepreneurship, NFL.
09:42 Strong product with impressive clinical trial results.
13:42 Acquired brand, challenges, niche market, sustainable model.
22:22 Merger of two different nutrition brands challenging.
25:04 Aligned vision led to merger, new company.
32:07 Marketing team transformed, aiming to change health.
36:52 PR lotion minimizes need to urinate in air force.
44:23 Grow the pie responsibly, despite challenges.
46:18 Testing label accuracy for nutritional supplements matters.
51:11 He's a tastemaker, optimizing performance for all.
57:59 Prioritizing trust over commoditization leads to success.
01:02:59 Innovate to serve the customer, democratize high performance.
01:08:33 Simplify product usage for better impact and retention.
01:15:03 Nootropic blend designed for focus and clarity.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
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Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
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Jeff Byers - Co-Founder and CEO at Momentous
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic -
Episode brought to you by More Staffing & Capital One
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On this episode of DTC pod we cover:
1. Introduction to Mikey Taylor
2. Building Saint Archer
3. Growth and Sale of the Brewery
4. Going Against Convention
5. Mikey Taylor's Content Creation Workflow
6. Leveraging Social Media for Business Goals
7. Renting vs. Buying: A Financial Perspective
8. Success Factors: Obsession and Discipline over Talent
Timestamps
00:00 Learning negotiation, creators seek longer-term contracts.
08:24 Attracted to skaters who own business. Beer.
09:50 Discussing action sports led to creating beer.
14:17 In 2011, the idea of using Instagram.
15:55 Successful marketing gimmick disrupted industry and accelerated growth.
20:50 Creating content from personal experiences and relevant news.
23:20 Visiting Patrick's impressive studio, feeling inadequate.
27:29 Maximize monetization by leveraging network and community.
30:27 Expanding content across various platforms, facing challenges.
32:49 Private equity real estate firm offers investments.
35:30 Identifying opportunities in converting vacant malls.
40:53 Embracing small town roots, striving for change.
44:03 Founder discusses challenges of remote work environment.
46:07 Consider factors and goals before homeownership decision.
49:20 Value in frustration and drive for greatness.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and our brand directory hereFollow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Mikey Taylor - Co Founder at Commune Capital, Saint Archer Brewery, Sovrn Skateboards, & Avni Intelligence
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic - Visa fler
