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In this episode of the Direct Approach podcast, Brandi Huyser, Vice President of Integrated Health and Wellness Platforms at Amway Corporation, shares her extensive insights into brand strategy, market positioning and the power of authentic partnerships for global brand growth. Throughout the conversation, she underscores the importance of co-creation, market trend awareness and the transformative power of genuine collaboration in marketing. Brandi emphasizes the strategic value of embracing uniqueness, involving stakeholders in decision-making providing listeners a unique view into Amway's global brand growth strategies.
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Nick Johnson, Medifast's Chief Field Operations Officer and OPTAVIA's President, reveals insights on steering an organization towards a unified brand and business model amidst unprecedented market changes in the category of weight management. Learn from Medifast's evolution to OPTAVIA-centricity, operational shifts, and Nick's "buffalo" strategy for overcoming challenges. This discussion provides an inside look at change management across people, process and technology.
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Saknas det avsnitt?
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In this episode of Direct Approach, John Alcala, CEO of IT WORKS!, brings a wealth of experience and perspective. Transitioning from Wall Street to global success in the field side of direct selling alongside his wife SheriLynn, and recently stepping into the role of CEO, John's journey is both inspiring and relatable. This episode delves into John's strategies for navigating industry shifts, with a focus on simplification, technology adoption, and cultivating a vibrant company culture. With a field dominated by young entrepreneurs–84% of their field are 18 to 34 years old–John shares actionable insights for engaging this demographic effectively.
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Welcome to Direct Approach, a bi-weekly podcast hosted by Wayne Moorehead where direct selling executives can gain timely insights, fresh perspectives, and actionable takeaways crafted to fuel the growth and evolution of your business.
In this episode, Wayne engages in a riveting and unfiltered discussion with Shawn Meaike, the trailblazing Founder and CEO of Family First Life.
Shawn's remarkable story of catapulting his business from an $11 million debut year to a staggering 30,000 agents and $750 million in annual revenue in 2023 is rooted in defying convention and intricately navigating the delicate balance of autonomy to pursue unprecedented growth.
Discover the ingenious strategies fueling this meteoric rise and glean insights into the dynamic intersection of scaling, funding and technological innovation. Shawn's practical guidance is a must-listen revelation for leaders and entrepreneurs aspiring to scale and fund their ventures authentically.
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In this episode, we explore the groundbreaking victorious ruling shaping the future of direct selling. Co-CEOs of Neora, Jeff Olson and Deborah Heisz, share invaluable insights and hard-won lessons for leaders navigating critical changes.
Offering a comprehensive overview of the challenges faced, the strategic decisions made, and the valuable lessons derived, serving as a guiding framework and what many are calling a blueprint in an industry undergoing massive transformation.
With a focus on real-world experiences and practical insights, Jeff and Deborah's perspectives offer valuable guidance for industry leaders looking to enhance their business models, adapt to regulatory changes and prioritize customer-centric approaches.
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In this special episode of Direct Approach podcast, we pulled the high-impact takeaways, strategies and actionable wisdom from 29 dynamic direct selling industry leaders and expert guests who graced the podcast in 2023.
This particular episode is a treasure trove of knowledge. Learn from some of the best in the business as they share their strategies and secrets to success.
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In this episode, Wayne talks with Paulo Moledo, President and CEO of Hy Cite. Wayne and Paulo delve into the significance of trust, respect and open communication in navigating this delicate balance of honoring your company’s legacy while propelling it toward the future.
Paulo also emphasizes the pivotal roles of transparency, collaboration, and responsible AI deployment, illuminating the ethical considerations surrounding the transformative impact of AI and much more.
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In this episode, Wayne talks with Ashley Collins, EVP of Marketing at USANA, bringing over 20 years of expertise in PR, marketing and communications. They delve into navigating dynamic direct selling marketing, utilizing digital strategies for brand presence, testing and data-driven decision-making, crafting transparent and authentic messaging to enhance your value proposition, affiliate programs and more!
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In this episode, Wayne interviews Sunny Beutler, Sunrider International's CEO exploring challenges in managing a vast global product portfolio in direct selling. Sunny shares tips on prioritizing launches, leveraging seasonality, and making strategic decisions for efficiency and profitability. Gain insights on optimizing your portfolio, fostering employee loyalty and cultivating a positive company culture.
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Rudy Revak is the Founder and Chairman of Xyngular and Owner and Chairman of Pure Haven Essentials. He was also recognized earlier this year with the 2023 DSN Lifetime Achievement Award. Rudy’s deep commitment to personal development and adaptability is what he attributes as the key to sustaining success.
From a refugee camp in Germany to an incredible career in direct selling that has spanned more than 50 years, Rudy’s story is legendary. This episode is a goldmine of insights and practical tips to help you take your business and career to new heights!
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Get ready for an episode like no other! Join host Wayne Moorehead and industry experts Paul Adams, Heather Chastain, and Brett Duncan as they dive deep into the secrets of success in building thriving communities, challenges that legacy companies must navigate, the best opportunities for growth and expansion, the magic of simplification and much more. Plus, they share their top takeaways from the recent Fall DSU Event, including the significance of the Neora Win.
With decades of experience working in various roles within direct selling companies and as consultants, their unique expertise provides valuable insights into the industry's current state and future prospects. This conversation is not just refreshing; it's a game-changer.
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In this episode of Direct Approach, Wayne Moorehead talks with Eric Reisdorf, President and General Manager of Ambit Energy—the leading direct selling energy company in the US. Eric shares their approach to building trust, enhancing customer loyalty and igniting the potential of their consultants through setting realistic income expectations.
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On this episode of Direct Approach, Wayne Moorehead interviews Mauricio Domenzain, CEO of Immunotec who shares the importance of understanding who you are, what you stand for, what market you are competing in and his strategies for market expansion success. He also explains why he is most passionate about creating a culture of happiness and positivity and the incredible impact it can have.
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Join Wayne and Blake in this captivating discussion about how Artificial Intelligence (AI) can catapult businesses to their full potential. We're just scratching the surface of AI's potential, with less than 1% of the population currently harnessing its power.
Discover the two facets of AI and its economic impact, and delve into the ethical dilemmas with Blake and Wayne. Gain insight into his transformative AI journey and how it's reshaped his perspective. Blake urges executives to dive into AI tools, now more user-friendly, practical, and accessible than ever before. Take advantage of this enthralling conversation on AI's limitless possibilities and benefits.
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A NEW PODCAST BY DSN: Direct Selling SHIFT
It’s no secret that our channel's superpower is community and connection. When we bring executives together at DSU events, the invitation-only CEO Forum Meetings and on the Direct Approach podcast to share successes and struggles and talk about the opportunities ahead, that is where progress, transformation and growth truly happen!
With that in mind, we are excited to announce a new opportunity for Distributors to gain this same level of collective sharing, innovation, and inspiration in a safe and professional environment.
Introducing the latest addition to our family of podcasts, Direct Selling SHIFT, hosted by Blake Mallen!
The SHIFT podcast is where direct selling’s most dedicated high performers and subject matter experts share their most transformative SHIFTS in mindset✨, skillset✨ and strategy✨ to help accelerate their business and amplify their impact!
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Join host Wayne Moorehead as he sits down with Melissa Thompson, the Founder and CEO of BELLAME. With over 30 years of industry expertise, Melissa shares her journey from leveraging her personal blog to building a thriving community of 100,000 followers before launching BELLAME—a five-year-old luxury brand focused on skincare and cosmetics.
Her passion for social entrepreneurship and direct selling shines through as she breaks down modern approaches to strategic decision-making, catering to today's social entrepreneurs' needs.
Melissa candidly shares how and why BELLAME challenges industry norms, allowing independent distributors to collaborate across businesses and brands and how embracing digital platforms has been a game-changer, ensuring they stay ahead of the curve. Plus, Melissa shares the behind-the-scenes story of why they boldly decided to merge the affiliate marketing and network marketing strategies.
Melissa Thompson's journey is inspiring, and her wisdom is pivotal in shaping the industry's future. Don't miss this innovative and radical thinking episode!
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On this episode, Wayne Moorehead and Brian Gill, CMO of 4Life unpack the concept of brand connection and talk about the power of saying yes, attraction marketing, and how companies can compete against the gig economy. Plus, they dive into 4Life's massive success in the Hispanic market and what they do differently to engage this rapidly growing market, projected to reach $19.48B by 2028.
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On this episode of Direct Approach, Wayne sits down with Marc Ashley, the President and COO of Market America Worldwide/SHOP.com. In this captivating episode, Marc and Wayne discuss various topics, including:
technology integration
the significance of diversity in decision-making
the intricacies of succession planning
brand protection
and their decision to build a custom AI tool for their field
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Wayne interviews Roger Morgan, the Founder and CEO of pawTree—a holistic pet nutrition company. Discover why Roger embraced direct selling and their cutting-edge strategies to attract and retain the next-gen of sellers. Plus, he shares invaluable insights on the power of open-mindedness, surrounding yourself with experts, and the art of experimentation and adaptation.
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Uncover the hidden intricacies of precise messaging and segmentation as Heather Chastain unveils surprising insights and perceptions discovered through her groundbreaking generational research study in the direct selling industry.
Discover the unique advantages that direct selling excels at that are key areas where companies can maximize their efforts to meet consumers' evolving needs and attract a new generation looking to earn extra income. From understanding the importance of incentives to recognizing the shift in public recognition, this episode has it all!
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